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MacDonald & Associates Television Commercials Advertising Films |
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MacDonald & Associates
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Purina Advertising 1962:
Miss Quigley visits Checkboard Square and Garner Advertising in St. Louis as spy
for her boss wishing to sell pickles as well as Purina sells Dog Chow―new
and old ads/B&W & color film 12-9E Purina Advertising 1963 The Year of the Gnu: 1200' Purina advertising film for 1963 [TWO COPIES] 12-12C 12-6E G =Great
N = New
U = Upswing Animated from Guild, Bascom and
Bonfigili―has good excerpt of Basil Rathbone on Pantomime Party and
Mike Stokey explaining the game―ads for 1963 include: ―Jesse White humorous ad
tasting Rice Chex in market ―funny musical for Corn
Chex being sold in store in middle of desert ―animated knight fights
dragon/Wheat Chex ―Chex-Mates is variety
pack of the cereals―with calypso
beat ―Purina Dog
Chow―cocker spaniel Purina Advertising 1963
excellent color/Jackie Gleason and Danny Kaye are sponsored―with new ads
that include: 16-5B ―Chex cereals w/
Indianapolis race cars ―Hot Ralston ―Cat Chow with cat and
metronome ―Several others Mr. Bubble Bounces Back 1965:
national sales film for Ralston Purina products in 1965-66 in Kodachrome color
20-2B ―Jackie Gleason
appearance on golf course, talking about
his sponsor Purina (color) ―Long scene from The
Jackie Gleason Show (sipping drink
scene at opening of show) B&W ―Danny Kaye Show scene
with French-speaking child ―Gilligan and the captain
plugging Purina products ―Montage for CBS Tuesday
Night Movie ―B&W
commercials―for new colored boxes for Chex cereals ―two Cat Chow ads ―Dog Chow ad ―Discuss the $100,000
Dog's Best Friend Sweepstakes―prize list seen―then a TV commercial
plugging the Sweepstakes News from Checkerboard Square
1966: John Cameron Swayze anchors a look at Purina
industry―Bobby Van dances and speaks to viewers as the Checkboard
Squarecrow―with two of his commercials with animated co-stars/John
Reynolds President of CBS Network speaks, then look at 1966 TV advertising
plans―cuts from 20-2B It's About Time Gilligan's Island Run, Buddy, Run Daktarti CBS Thursday and Friday Movie Mission Impossible ―outside his Miami studio
Jackie Gleason discusses the new season upcoming/segue to Mr. Waffles cereal
with puppet―plus commercial
B&W/Ry Krisp jokes/Ralston hot cereal commercial―Ry Krisp spot with
Swedish model/Bob Denver and Tina Louise in long routine for Purina dog
foods―with four commercials including Kodachrome Gravy Train spot/segue to
It's About Time―with Cape Kennedy rocket launch in color―and Imogene
Coca and Mike Mazurki as cave
dwellers plugging Purina cat chow―ads include little boys giving kitten to
little girl, cat pushing shopping cart, weight-in-gold Sweepstakes ―president of Purina
speaks The Influencers: for 1967
in excellent Kodachrome color with Eddie Albert visiting typical American
family―films stresses the influence of youth upon adult
generation―stresses that Ralston-Purina is now targeting youth instead of
adults for its cereals―ads here include:
20-2B ―Chex rodeo with boy on
bucking bronco/Chex ―Raisin Bran Chex―woman
makes crunchy noise at breakfast ―Boy running slow motion
through weedy field/Chex ―Purina Dog
Chow―shot inside the box―color ―Jamie gets a new dog ―Puppies for new Puppy
Chow Purina
Rex Allen: Allen on camera
explains to salesmen the ad campaign of Purina Dog Chow and Puppy
Chow―contains commercials including award-winning animated spot (800' circa 1969)
8-5B Purina Advertising 1968:
B&W spoof for "Hound Dog Dog Food" meant as levity for Purina distributors―1200'
and 16-3B Purina Advertising 1968:
color with Laugh-In spoof 20-2B Purina Advertising Late 1960s:
has early section treating the manner in which TV time is bought and
sold―reddish color 2000' The Checkerboard Network: circa
1969 stressing the role of TV advertising in the Purina
marketing plan―shows include The Lucy Show, Mission Impossible, and The
Beverly Hillbillies 16-5B Mixed Commercial Films:
16-5C a) Chuck Wagon Sales: revised
November 1969 (reddish) b) The Big Story: re Purina dog
chow c) Chuck Wagon Sales: the 1970
version d) Purina Dog Chow: national
sales film (b&w) Pork Cookbook:
Ralston Purina Checkerboard Kitchen gives tips of preparing pork―opens
with Shirley Plantation near Williamsburg, Virginia
8-11E Purina Deli Services:
how you fast-food delicatessen can use prepared Ralston-Purina deli services
8-11E The Customer Talks Back:
B&W Lorimar production in which customers testify about the quality of
Purina products―Danny Kaye appears at beginning of film
8-11E Ruminants:
man's relationship to cow, steers, sheep―ruminant animals―actually
footage shot inside a dairy cow's stomach (pinkish for Ralston-Purina animal
feed supplements) 8-11E Busch Advertising Strategy in 1950s: explains the marketing strategy of introducing Busch Bavarian beer to a market 16-6C Busch Advertising 1957:
traces first commercials on TV―stresses Bavarian theme/Kodachrome
color/TV, radio, magazine, outdoors 8-11E
Busch Advertising 1958:
Kodachrome excellent―describes the state of Busch sales to convening
wholesalers 12-9D Busch Advertising 1959:
Kodachrome opens with first commercial for Busch beer in 1957―then good
graphics to explain history of low-price beer and the success of Busch Bavarian
beer―NOTE: Busch introduced in August 1955
8-11E Busch Advertising Excerpts:
lengthy cuts from sales film between 1958 and 1962―includes commercials,
plus Kodachrome color perusal of back-bar units, outside signs, tap caps, stores
signs, etc. for 1962―ends with Kodachrome Bavarian commercial for Busch
beer 12-5E Busch Advertising 1960:
color fading―Two Copies 16-3A and 20-2B Busch Advertising 1961:
Francis X. Slattery plays sales manager who dreams he faces symbols of rival
beers―Schlitz, Jax, Hamms, Falstaff―meets them in a bar, in
supermarket, in TV commercials―ads for 1961 include: ―couple on beach ―man with jackhammer
―adults on
picnic―theme for 1961 is "Drinks Good"―a pun on German
"Drinks gut" 12-9D Campaign '64:
Jesse White in b&w commercial/Johnny Carson on Tonight
set―contains B&W and color spots for Budweiser beer
20-10E Light Beer Department:
Anheuser-Busch trade film telling store
owners the advantages of setting aside section
for new Light beer 4-11D Busch Advertising 1967:
Hanna-Barbera animation of Flintstones: Fred and Barney drink Budweiser beer
after a hard day at the rock pile/theme for new year is "When you're due
for a beer, Busch does it"/commercials included here: 1) man stuck in
traffic and fender bender; 2) adjustment manager at store is frustrated after a
day's work TWO COPIES
12-12C 12-12A Budweiser Advertising 1967:
color includes Frank Sinatra singing "That's Life" from his TV
special, and Johnny Carson on camera pouring Bud from water pitcher, Ed MacMahon―spoof
of Schlitz brewery tour, another is good "cities of USA" spot for
Budweiser including Chicago (1967)
12-12A Michelob Advertising 1967:
George Couch opens with summary, followed by "The Sleeping Giant" re
Michelob sales―has Chris Shenkel, parody montage of rival beer
ads―Lloyd Nolan narrates
12-12A Anheuser-Busch Advertising 1968: executive George Couch summarizes 1967 then―
20-2B ―Michelob sales story
(narrated by Paul Richards and Lloyd
Nolan) ―Budweiser story narrated
by Ed McMahon Busch Advertising 1968:
Jack Benny is the comic central character―supported by Edward Everett
Horton, Joe Flynn, and Richard Deacon
8-11E Busch Advertising 1969:
Robert Stack illustrates how one of the new Busch beer TV ads is made―new
spots for the year are shown―followed by separate film with a 10 minute
message from August Busch III
8-11E Busch Advertising 1971:
Edward Binns introduces new TV and radio commercials for 1971:
8-11E ―"Pride" as
eagles fly around―it took 15 months to
shoot and produce this spot―filmed in Alaska―supplementary
footage added ―Commercial highlighting
Manitowac, Wisconsin, stressing
clean air, quiet, Bush brewery ―"One Drop" is ad meant to counter "water babies" claims of Olympia, Hamms, Pearl beers―says water good only to nurture the barley and hops ―"Patience"
focuses on naturalist photographer Herman Kitchen
who filmed the eagles for Busch spots ―Radio spots explained
here―target marketed ―"Train" is
move through rural American with good rail
shots―supplementary railroad footage too Busch Advertising 1972:
features Lloyd Bridges drives Corvette around the USA to sites where 1972 ads
were filmed―"Busch Country, U.S.A."―good Hollywood
Boulevard montage, then to sites and ads 8-11E ―beer can collectors of
American headquarters in Santa Barbara―also
scenes of national convention in St. Louis ―To Moxee, Washington
where they filmed hop harvest at night
commercial ―To Gusher, Utah where
wild mustangs―last of a breed commercial
was shot ―To Minneapolis where
malting barley inspector commercial
was shot ―To St. Louis and
Cardinals ball game―then to ad
called "A and Eagle" as eagles fly around while
Binns lauds Busch ―drive to South where
radio target spots heard ―drive to
Florida―then shows commercial montage of
truck driving cross-country in the South Busch Advertising 1973:
opens with retrospective of hosts of previous years―Jack Benny 1968,
Robert Stack 1969, Henry Fonda 1970, Edward Binns 1971, Lloyd Bridges
1972―then Lorne Greene does the 1973 film in cowboy character―with
Hop Sing routines and a gay-bashing joke.../ad theme is "the natural
thing"―800'―contains the following Busch beer TV ads for 1973:
8-11E 1) Tide at Big Sur―(homosexual joke follows) 2) Focus on Busch label 3) Florida
Everglades―(then Hop Sing's first routine) 4) Label―settle down with
the natural one 5) Utah desert country 6) Ad fragments:
black-oriented/country-western/mass appeal
spots 7) Buffalos and the
West―natural America―(second Hop
Sing appearance and jokes) Budweiser Television 1973:
with August Busch III―narrator is Ed McMahon/commercials include father
Clydesdale speaking to his colt son; plus Clydesdales marching through
Boston/Kodachrome color 16-4E The Mad Mad Mad World of
Michelob: Michelob advertising film for 1973―opens with commercial
spoofing Casablanca w/ Humphrey Bogart and Sidney Greenstreet
impersonators―Bette Davis is in a skit with Ted Knight/commercials include
black nightclub singer―young couples at swimming pool party―young
guys playing touch football―highlights the back bar, tap tops, and
chandelier promotionals―Paul Richards hosts w/ Bogie impersonator
12-9D The Budweiser Malt Liquor
Unlimited: 1973 marketing film―railroad motif as
distributors learn how Bud Malt liquor is doing since it was introduced in April
1970―it is now No. 4―many blacks here including pimp
stereotype―advertising section with theme "Open right up!"
contains:
8-11E ―Spot aimed at college
youth/white ―Young white friends
playing 3-D Chinese checkers ―Young people on spur of
the moment party and drinking ―Black men hustling women
in bar ―"Soul Grabber"
signs, billboards and magazines ―Spot with band in bar
drinking Bult Malt Busch Advertising 1974:
Alex Drier anchors news report on how the Busch beer brands―Michelob,
Budweiser, Busch―have been doing―and what their new commercials for
1974 will be/others on news team are Hugh Downs, Carol Wayne, Ed McMahon, etc.
Two Copies 12-5E
and 16-5E Our Town, U.S.A.―Part
1: this is Anheuser-Busch advertising film for 1975―James Whitmore
hosts―"Our Town" is metaphor for United States―references
to recession, war, some loss of national pride―last half of first reel
contains many ads for Busch and Budwesier beers-1
Part 1 16-2C
Part 2 12-13E Challenge of '76―Part 1:
Anheuser-Busch advertising film for 1976 which opens with good bicentennial
montage covering U.S. history in a few minutes―August Busch III
speaks―then Richard Basehart narrates film on Busch beer―commercials
include: a)
Forest ranger―"it's people like you that made America
strong"; then same theme with b)
Fishing boat operator c)
Western artist, d)
Forest ranger-farmer-rodeo cowboy montage, e)
Veterinarian-helicopter pilot-sculptor-tug captain, f)
Rodeo bull rider/SEGUE to singer Mark Lindsay (of Paul
Revere and the Raiders) and songwriter Perry Bodkin who explain the song in the
commercial (see Part 2 for Michelob
and Budweiser sections) 8-11E Challenge of '76―Part 2:
Anheuser-Busch advertising film for 1976 which has John Forsythe on camera
narrating the Michelob beer story, then Ed McMahon for Budweiser story for
1975―includes Great Kings of Africa black promotion/see Part 1 for Busch
beer) Kodachrome 16-3A Making Friends Is Our Business;
public relations film narrated by George Fenneman introduces viewer to
Anheuser-Busch facilities around the USA―reddish 12-2D One Above All:
John Smith (Laredo) is young man who moves to St. Louis and discovers that he
prefers Budweiser (color faded―early 1960s)
12-3B Franchise: Ed McMahon
explains why fast food franchisers need Anheuser-Busch beers―has good
montage of fast food and other franchise sites (1960s/reddish)
Two Copies 2 x 8-11E A/B Sales messages:
opening official messages from August Busch, Jr. in 1971 and 1973―and in
middle he introduces company President Richard A. Marr for the 1972 opening
statement to convention of wholesalers 8-11E COMMAND PERFORMANCE:
90 minute all-star variety program for 1978 Anheuser-Busch sales
convention in San Francisco produced by Darcy McManus
2 x 16-2A acts are as follows: Reel #1: ―Doc Severensen w/ NBC
orchestra "For Once in My Lifetime" and "Celebrate" ―Ed McMahon sings
"My Kind of Crowd"/talks about the product lines ―Mike Rority (?) is M.C. ―Dan Haggerty, aka
Grizzly Adams, talks to M.C./races cars for Busch ―John Forsythe/introduces
new television ad campaign "Weekends Were Made for Michelob"/special
one for blacks ―Vic Damone sings
"You'd Be So Easy To Love"/narrates for "Weekends Were Made for
Michelob" ―Commercial for Lite beer
sung by Billy Ekstine ―Billy Ekstine sings
"Everything I Have Is Yours", "Blue Moon", "Little
Coquette," "I Apologize" medley ―Gene Hackman discusses Busch sponsorship of racing
efforts of Paul Newman who is introduced but says little ―Hoyt Axton sings
"Jeremiah Was a Bullfrog" ―Robert
Conrad―introduces ad with black man ―Commercial for Busch
with Hoyt Axton narrator for "Head For the Mountains" campaign ―Yvonne Ellman sings
"If I Can't Have You" and "Head For the Mountains" Reel #2 ―Norm Crosby of "The
Comedy Shop"/discusses taking off
after a competitor who had a 4 year head start
―Commercial for Natural
Lite beer with Norm Crosby and
Sheldon Leonard, and the man who says "You can call me Ray, or you can call
me Jay, etc." Ray
Johnson ―Big dance routine about
"Just Say Natural" ―Commercial for Busch
Natural with Norman Crosby fishing ―Ray Johnson, real name
Billy Celuga or Siluga ―Paul Newman/his racing
is sponsored by Busch ―Ed McMahon again/has
been spokesman for Busch for 15
years ―Commercial for Budweiser
here/singer is Lou Rawls ―Commercial here for Budweiser racing boat "When You Say Budweiser You've Said It All"/also shows racing car, Clydesdale horses and balloon/singer is Lou Rawls ―Budweiser Christmas
commercial with Clydesdale horses ―Clydesdale horses out
west on Navajo Indian land ―Lou Rawls sings "My Lady Love",
"I'll See You When I
Get There", "When You Say Budweiser You've Said It
All" ―Grand Finale is Doc
Severensen blowing/singing and dancing/reintroduction
of all major guests Eagles Reaching For The Stars
90
minute all-star variety performance for Anheuser-Busch for sales convention as
follows: 2 x
16-2A Reel #1 ―Bob Hope is M.C.―in
oversized cowboy hat ―Tammy Wynette sings
"Stand By Your Man" ―Glenn Ford talks about
the beauty and challenge of the
west ―Hoyt Axton introduces
new commercials for Busch beer with
western theme/dogs chasing puma/stock footage of old westerns with Let's Head
for the Mountains song/Hoyt sings country western song I'm a Wild
Bull Rider ―Denny Long, President of Anheuser-Busch, discusses
their commitment to excellence/he announces the
"Ambassadors of Excellence" who gave their best
―Loretta Switt asks how
Anheuser-Busch likes women/ introduces Budweiser ads aimed at women ―Ed McMahon talks about
going after the ethnic market, especially blacks and Hispanics―makes
sexist jokes comparing women
to a bottle of Bud ―Lou Rawls sings
"Unchained Melody" and talks about
Bud Superfest with Aretha Franklin and Quincy
Jones/money given to United Negro College Fund/
talent search for new black band/commercials
aimed at blacks REEL #2 ―Ed McMahon says
"Black may be beautiful, but Hispanic is sensational"; introduces Tony
Orlando. Ed says
Busch is going after the Hispanic market; Tony
says "All you have to do is get the message
across". Shows three ads, one a boxer in English,
the others dancing, men making guitars, all in
Spanish. ―Tony Orlando sings a
song from his Broadway show of P.T.
Barnum; "The Colors of
My Life" ―Darren McGavin, the
newest spokesman. Talks about
being the sponsor of the 1984 Olympic Games.
Commercial of football players; another of
volunteer fire department in action saving horses
and cows and little calf on farm. ―McGavin introduces more
hard-driving commercials. ―8 Michelob commercials
here UPSIDE DOWN ―Ed McMahon says 35% of
young adults have best "awareness
factor" of all; going after this group.
Accent is on youth, enjoying cars, and surreal and sensational visuals of
reaching for a Bud. Youth
market is critical to them. Introduces
Leon Redbone and how execs hope he will help capture
this market. ―Shows Leon on flying
carpet over beach singing "This Bud's
for you". ―George Burns.
He is glad to be back at Shrine Auditorium
and is 86 today. Talks about
playing God, tells jokes and sings "I Wish I Was 18 Again."
―Ed McMahon again talks
about the ethnic market and the
youth market and what is ahead. Giant
can of Bud rises on stage. ―Mike thanks Bob Hope for
being a long time friend of Anheuser
Busch. Never lose sight of the
horizon, of the gathering of eagles
to see what's ahead. We must continue to reach for the stars.
Big dance routine
finale with giant eagle center stage The Beginning:
A-B film for distributors looks at USA and the Company at the threshold of
1980s―wonderful for images of America at end of 1970s―and for
predictions about the coming decade―some right on target, others way
off―evolves from William Conrad-narrated film about space ships, robots,
demographics and beer merchandising, to peeks at the campaigns of the various
A-B brands―Lou Rawls and Ed McMahon for Budweiser, Norm Crosby for
Natural, John Forsyth for Michelob Light―excellent color
Three Copies Reel 1
16-2C Reel 2
12-13E Copies 2 and 3 are in 800' room storage Pulling Together:
sales promotions for 1982―segmented into various A-B beer
products―each segment contains about 5 or 6 different TV commercials 20-11D a) August Busch III opening
statement b) John Forsythe in bar
explains Michelob commercials― one spot ends with Count Basie c) Bruce Jenner with sportive
TV commercials for Michelob
Light―w/ unknown Steve Gutenberg as beer deliveryman
celebrity d) Hoyt Axton for Busch
beer―joined by Ken "Hawk"
Harrelson with sports-advertising angle―good Busch Christmas commercial e) Norm Crosby with Natural
Light campaign with food f) Darren McGavin for Budweiser g) Lou Rawls, Ed McMahon for
Budweiser―with special emphasis
on radio, black market (has great Disk
Jockey TV spot), young adult and Hispanic markets
(one spot in Spanish) 1978―The Year of
Encounter:
straight-talking seminar re the position of Anheuser-Busch products and where
they are going in next four years 20-11E Encounter 78:
for San Diego A-B convention, features Ted Knight―plus Queen Elizabeth and
Jimmy Carter look-alikes―plus Art Johnson―spokesmen with their new
commercials for 1978 are:
20-10B 1) Peter Graves for Natural
Light 2) Singer Mark Lindsay (of Paul
Revere and the Raiders) for Busch 3) John Forsyth for Michelob
(black commercials) 4) Ed MacMahon and Lou Rawls
for Budweiser―black ads Budweiser Convention 1980
[my title]: opening session is filmed―long talks by August Busch III and
others―salute Dean Chenowith speedboat racer who had crashed several times
in MISS BUDWEISER―salute to A-B's role in Jerry Lewis telethon for
Muscular Dystrophy―scenes from telethon with Lewis, Frank Sinatra, Ed
McMahon―crippled little boy appears on stage in person at end of
program―Frank Reynolds of ABC News speaks re A-B association with ABC News
20-11D
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and films that remain protected through copyrights. While
Public Domain footage can be licensed immediately by
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with the copyright holder before being used in a new
production. Just because a motion picture is in our
inventory, it does not mean that MacDonald & Associates
maintains the legal right to license its use. Please contact
us for the copyright status on individual titles.
