Chevrolet Sales Films
Safety Patrols: boy and a policeman roam the
street and discuss the rules of safety for kids and
adults (1937)
Safe Roads: compares automobiles and
locomotives with lots of good footage of both (1938)
Chevrolet (Jam Handy)
1948
Your Town U.S.A.: small town American awakens
and is on the move—role of heavy-duty Chevy trucks in
moving things
1949
It All Depends: small town
life—community
where people are dependent upon one another—and upon
Chevrolets
It Could Be You: links the delay in new car
availability to problems on post-World War II economic readjustment—lack of material--mentions Volkswagen and
shows German tanks—good footage of 1941
Chevrolets—1949
Millions of Masterpieces: re mass production
of Chevrolets—good scenes of automobile assembly plant
(Jam Handy)
Rough House: physical testing of the 1949
Chevrolet (49-2)
It's Your Money: man buying a Chevy
truck--(49-3 Part 1)
Heading Up the Heavy Duties: dump trucks and
other heavy-duty rigs—explain the structure (49-3 Part
2)
Niagara on Wheels:
extol the new Power Glide
automatic transmission--hydromatic (49-4)
As the Wheels Turn: family on
picnic—new
1949 Chevy wheel suspension explained (49-5)
1950
The Most Important Connection: truck driver
explains the safety necessary in long-distance trucking
The Inside Story: roll-over tests, stresses
strength of inner construction, good assembly line footage—released July 1, 1950 (50-1)
The Way You Want It: more torture testing of
Chevrolet structure—stresses
tune-up and friendly helpful
Chevrolet mechanics (50-2)
"E" for Efficiency: cartooned story
of how an engine works
The Men Who Know!: interviews with
men-in-the-field who use heavy-duty Chevrolet trucks in
the businesses (50-4)
Help Yourself: couple shops for new
car—salesman shows them the high points of the
Chevrolet--including auto safety features such
child-guard rear doors (50-5)
1951
The Velvet Glove: explains how Power Glide
transmission [hydromatic] operates to provide
velvet-smooth ride (51-1)
The Head Man: Edward Everett Horton is
milquetoast character abused by sales people—drama
delivers message that the customer is always right (51-2)
O'Mara's Chain Miracle: Victor McLaghlan as
policeman whose unexpected friendliness stars a chain
reaction in small town—message is that friendliness is
infectious and is good business (51-3)
1952
The Rainbow Is Yours: Kodachrome color
presentation of the 1952 line of Chevrolets—no opening
4-16B
Jimmy of the Safety Patrol: Jimmy is an
elementary school safety (52-1)
An Honorary Doctor's Degree in Driving:
Durward Kirby narrates—safe driving
stressed—many POV
street scenes (52-2)
Key to Our Horizons: looks at the automobile
in U.S. society arguing that 1 out of 7 workers in
America are tied to auto and peripheral industries (good
street scenes of Los Angeles, drive-in restaurants) 1952
(52-3) Chevrolet (Jam Handy) 2 Copies
You're Ahead, Mr. X: invisible man is the
consummate Chevy buyer—much on the interior and structure
of the 1952 Chevrolet—stars Jeffrey Lynn (52-4)
The Magic Touch: raves about the new 1953
Chevrolet--stress new features—hydromatic and
manual-shift gears (52-5)
1953
A Great New Star: Dinah Shore cheers the new
1953 Chevrolet (sings "See the U.S.A.") 52-4
(Jam Handy)