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MacDonald & Associates Television Commercials Health and Beauty Advertising |
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Film Jam
Handy Collection
Music Jazz
Short Films Filmed
Jazz Performances
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1) CHANEL No. 5 PERFUME: male
announcer tells why "every woman alive wants Chanel No. 5"―then
sultry female introduces Chanel for Men cologne
2) KARL OF VIENNA: Curly Fluff is
wig for women who don't want "that wiggy look"
3) VO-5 HAIR SPRAY: women's hair
dressing for "when you're meeting him."
4) VO-5 HAIR SPRAY: women's hair
dressing―show woman making it through the day with beautifully stiff hair
5) CALM DEODORANT: first half of the
commercial
6) FOR BRUNETTES ONLY HAIR COLORING:
second half of No. 3
7) CALM 2 DEODORANT: "Some
people react twice as strong"
8) CALM DEODORANT: first half of the
commercial
9) FOR BRUNETTES ONLY HAIR COLORING:
second half of No. 6
10) RINSE AWAY SHAMPOO: get dandruff
off your back
11) VO-5: women's hair
dressing―modeling can be rough on your hair
12) CHANEL NO. 22 PERFUME: innocent
young woman remembers "you" and Chanel No. 22
13) ARPEGE PERFUME: 10 seconds
14) RIVE GAUCHE PERFUME: "I'll
be me." 60 seconds
15) ARPEGE PERFUME: 10 seconds
16) RIVE GAUCHE PERFUME: 10 seconds
17) RIVE GAUCHE PERFUME: women
wearing it
18) SCOPE MOUTHWASH:
19) ZEST: bar of soap
20) LIFEBOUY: bar of soap
21) CREST TOOTHPASTE: French chefs
22) ENDEN SHAMPOO: late 1960s
commercial―this is a groovy shampoo
23) ENDEN SHAMPOO: hippies using
shampoo
24) CLORETS BREATH MINTS: man eats
an onion on a crowded bus―then uses Clorets and all is okay
25) COLGATE TOOTHPASTE:
26) SCHICK RAZOR BLADES:
double-edged blades
27) COLGATE TOOTHPASTE:
28) CREST TOOTHPASTE:
lifeguard―son only had one cavity
29) CREST TOOTHPASTE: auctioneer
interrupted by son who just had dental checkup―"Look dad, I had only
one cavity"
30) ADORN HAIR SPRAY:
31) SCHICK RAZOR BLADES:
32) CREST TOOTHPASTE:
33) PALMOLIVE SOAP:
34) DOVE: face test for this soap
35) LAVA: tough soap that "gets
a man's hands clean"
36) BAN DEODORANT: roll-on deodorant
37) CLORETS BREATH MINTS:
"Don't let bad breath put you in isolation!"―glass bell jar
isolates man from crowd
38) CALGON BATH OIL BEADS:
39) CALGON WATER CONDITIONER:
40) VASELINE HAIR TONIC: Bob
Cummings plugs
41) VO-5 SHAMPOO:
42) IVORY SOAP:
43) RIGHT GUARD DEODORANT:
44) ALKA SELTZER: pie-eating contest
with fat men and you boy
45) BRECK CREAM RINSE: comb float
through you hair B&W
46) BRECKSET: hair holder with rock
and roll beat 1960s B&W
47) MICRIN MOUTHWASH:
"you have bad breath"
48) BAND AIR SHEER STRIPS: band aid
B&W 1960s
49) NOXEMA SKIN CREAM: pretty girl
applies as male voice explains woman's condition B&W
1960s
50) CERTS BREATH MINTS: "If he
kissed you once, will he kiss you again?"
1960s B&W
51) CHILDREN'S BAYER ASPIRIN: little
girl washing her dog in backyard B&W
1960s
52) PALMOLIVE SOAP/BRISK TOOTHPASTE:
signature to the Bob Cummings Show
53) BUFFERIN:
"arthritis―thing of it a nagging headache in your hands"
53) TONI HOME PERMANENT: "the
no-permament permanent" B&W
54) TAME HAIR RINSE: solves
"dry, fly-away hair" B&W
1960s
55) FRESH DEODORANT: it's not new,
New NEW...it's old-fashioned
56) ALLEREST: man has hay fever
56) GILLETTE LADIES SHAVING KIT:
razor for women shaving legs―includes Lady Gillette shaving foam and
conditioner
57) RIGHT GUARD DEODORANT: cosmetic
packaging on a spray deodorant for women
1)
CACHET PERFUME: a thousand girls can wear it and it will be different on each
one―"as individual as you are"
2) EMERAUDE PERFUME: phone call from
someone special wakes her from sound sleep―she is gracious and
flirtatious, not angry
3) CACHET PERFUME: same as No.
69―ends short
4) AFTER SIX: tuxedo rental
business―denigrates getting married at City Hall―"rent an
adventure" as couple and family have big reception
5) ALBOLENE CREAM: same as No. 43
6) DERMASSAGE: Susan Sarandon in
1973 plugs moisturizer―she is 25 pounds heavier here
celebrity
7) PURE MAGIC SUPER LIP GLOSS: Max
Factor product―blonde's face
8) EARTH BORN SHAMPOO: Green Apple,
Avacado, Apricot―for different pH balances
9) SUPERMAX HAIR DRYER: pretty woman
uses Gillette dryer
10) EARTH BORN SHAMPOO: precocious
girl endorses it
11) RIGHT GUARD ANTIPERSPIRANT:
black woman, Arte Johnson as dirty old man, and others endorse it
12) RIGHT GUARD ANTIPERSPIRANT: more
people testify to the need for protection
13) EVERY NIGHT HERB SHAMPOO: folk
music in background―from Helene Curtis
14) EVERY NIGHT HERB SHAMPOO:
country-Western music in background for Helene Curtis
15) IVORY SOAP: natural, simple
basic soap
16) IVORY SOAP: healthy looking skin
17) IVORY SOAP: longer version of
No. 85
18) IVORY SOAP: same as No. 84
19) IVORY SOAP: same as No. 85
20) IVORY SOAP: look, feel, small
clean―men and women speak
21) IVORY SOAP: man and wife
camping―"I just believe in Ivory"
22) ALKA-SELTZER: man and wife sleep
peacefully―film reverses to time before bed when he took Alka-Seltzer for
his upset stomach
23) 1-A-DAY VITAMINS: mom wishes she
could put her kids in a protective bubble―good fantasy commercial as boy
and girl float to school in protective bubble
24) ALKA-SELTZER: man assembles
time-coded capsule by crushing Alka-Seltzer tablet and forcing it into a capsule
25) VANQUISH: pain reliever for
headaches/not aspirin―
26) ALKA-SELTZER: black screen as
voice discuss great problems―each problem leads to two Alka-Seltzer
tablets being dropped in glass of water
27) ALKA-SELTZER: pie-eating
contest―fat old pros introduce neophyte fat competitor to their
secret―a cabinet filled with Alka-Seltzer for after the contest (Clio
winner for 1967)
28) ALKA-SELTZER: just hands
dropping tablets into glasses of water
20) ALKA-SELTZER: same as No. 1
30) ALKA-SELTZER: man-watching
Alka-Seltzer dissolve
31) AVON: two women talk about
confidence
32) AVON: woman-demonstrating
application for cosmetics
33) AVON: Sunny Griffin discusses
Avon makeup safety
34) DOAN'S PILLS: for nagging back
ache
35) DOAN'S PILLS: different couple
with backaches
36) BAYER ASPIRIN: host is head
lawyer from LA Law―people here are starving cold and feeding
fevers―vice versa
37) BAYER CHILDREN'S ASPIRIN: woman
and kids in bed―orange flavored
38) VANQUISH: for
backache―secretary flashes a "V" to her boss after the pill
works
39) VANQUISH: wife flashes
"V" to her husband
40) BAYER CHILDREN'S ASPIRIN:
anxious couple with son in bed
41) VANQUISH: another wife flashes
"V" for pain killer
42) BREACOL COUGH SUPPRESSANT:
couple in bed with colds
43) PAMPRIN: for premenstrual
problems―bloating, etc.
44) LANACANE: woman has to leave
wedding because of itching
45) LANACANE: woman ready to leave
card game because of itching―given this cream salve
46) MENTHOLATUM DEEP HEATING RUB:
mom visits bachelor son―he rubs it all over his cold-infected chest
47) DESENEX FOOT SPRAY: different
types of feet seen―spray for athletes' feet
48) ALLEREST: man talks about hay
fever
49) ALLEREST: man with lots of pills
on table speaks of his allergies
50) PREPARATION H: middle aged woman
talks re hemorrhoids
51) PREPARATION H: man discusses
hemorrhoids
52) ALKA 2: everyone in the chili
restaurant gets heartburn―customer, cook, owner
53) ONE-A-DAY VITAMINS: woman has
food on a scale
54) ALKA-SELTZER: man and kids on
toll way in hot weather
55) ALKA-SELTZER GOLD: man in
factory with excessive acid
56) ALKA 2: same as No. 31
57) FLINTSTONES VITAMINS: no
animated characters here―just little girl with flowers
58) ALKA-SELTZER: Marvin Kaplan and
friend are "the old One-Two" who visit man in bed―driven off by
Alka-Seltzer
59) ALKA-SELTZER: man at high school
reunion overeats
60) ONE-A-DAY VITAMINS:
"because you're a woman"―she has own business, needs something
extra―no people, just sketches
61) BACTINE: little boy has scrapes
on elbow
62) ALKA-SELTZER: hands dropping
tablets in glasses of water ―"plop, plop, fizz, fizz, oh what a
relief it is"
63) ALKA-SELTZER: "the old
One-Two" at a bachelor party
64) ALKA-SELTZER: same as No. 42
65) ALKA-SELTZER: fat restaurant
critic found Balkan soup so bad it violated the Geneva Convention―ethnic
restaurant/good criticism inherent
66) ALKA-SELTZER: blue collar-types
in restaurant testify to the great meat loaf―and toast Cookie with glasses
of Alka-Seltzer
67) ALKA-SELTZER: four bowlers sing
"plop, plop, fizz, fizz, oh what a relief it is"
68) FLINTSTONES VITAMINS: boy
walking on fence―Barney appears
69) FLINTSTONES VITAMINS: boy
playing―Barney Rubble again
70) ALKA 2: people at the altar, but
would-be groom is at home with sour stomach
1) DR. SCHOLL'S FOOT SPRAY: Pilgrim
scenario―men in stock―"it helps us stop the fungus among
us."
2) DR. SCHOLL'S FOOT SPRAY: people
and dog pass out from foot odor
3) DR. SCHOLL'S FOOT POWDER: East
Indian fakir walks on hot coats then cools his feet
4) 4711 COLOGNE: bare-chested
man―"In most parts of the civilized world people splash 4711"
5) 4711 COLOGNE: same message
pitched now for women customers―this is a bisexual cologne
6) ANACIN ASPIRIN: truck driver and
truck stop
7) HEET: arthritis pain with Heet
ointment
8) EXCEDRIN: snow storm―talk
about common cold
9) BRIOSCHI: for upset stomach
10) BRIOSCHI: man at pharmacy with
upset stomach
11) ORA-FIX: woman politician won't
be embarrassed by loose dentures
12) AVIANCE PERFUME: lusty homemaker
is "gonna have an Aviance night"
13) CACHET PERFUME: "every time
you buy perfume you're trademarked"―women line up for Cachet―it
smells different on each woman
14) Q-TIPS: comparative
add―has 50% more cotton
15) DESITIN: Swedish formula talc
for diaper rash
16) DESITIN: baby talc
17) MACLEAN'S TOOTHPASTE: man and
woman have "morning mouth"
18) VO-5 HAIRSPRAY: Colorado ski
slopes prove holding power
19) ERASE-A-STAIN: "smile and
you're happy"―make a "kissing-bright smile"―tooth
whitener
20) MITCHUM DEODORANT: for problem
perspiration
21) CHRISTIAN DIOR: "Very you,
very Dior" Miss Dior perfume
22) OSCAR DE LA RENTA: Soft Wave
Wigs
23) GERMAIN MONTEIL: $75 worth of
cosmetics for $10
24) GERMAIN MONTEIL: sign the beauty
register and get free cosmetics
25) PAMPRIN: for female bloating,
pain
26) AVON: Sunny Griffin explains how
this makeup babys your skin
27) AVON: Sunny Griffin talks to an
Avon rep
28) VITALIS: the "60 second
workout" hair tonic Jerry
Lucas sports
basketball
29) EXCEDRIN; comparative
ad―more effective than common aspirin―1969 university test proved it
30) CLAIROL EASY COMB EASY SET:
woman in shower applies it after shampoo―"for curls and swirls"
31) EX-LAX LAXATIVE: old men in
park―man walking is irregular―however, age has changed you
32) OLD SPICE MUSK COLOGNE: man
adores himself in mirror―is real cool at party
33) CON-AIR PRO HAIR STYLER: women
in beauty shop―"called a pro because the pros use it"
34) YARDLEY ENGLISH LAVENDER SOAP:
natural deodorant soap―"natural, natural, natural" as spices go
into this soap
35) YARDLEY ENGLISH LAVENDER SOAP:
shows three sensuous women in tubs saying this is the slow soap that lasts bath
after bath
36) MAYBELLINE FRESH AND LOVELY:
"Hello fresh face. That's me!" for foundation makeup
37) MAYBELLINE FRESH AND LOVELY:
pressed powder―another fresh face girl in meadow
38) MAYBELLINE FRESH AND LOVELY
LIPSTICK: lips that look delicious―she kisses at camera
39) MAYBELLINE FRESH AND LOVELY:
liquid makeup―young woman in park
40) CORRECTOL: young wife is
constipated―need laxative
41) CORRECTOL: young teacher is
constipated―need's the woman's laxative
42) MAYBELLINE POWDER TWIST EYE
SHADOW: "see your plain eyes turn beautiful"
43) MAYBELLINE GREAT LASHES MASCARA:
protein mascara
44) MAYBELLINE LOOK NATURAL LASHES:
false eyelashes
45) MAYBELLINE EYE SHADOW: Ultra
Velvets, Ultra Frosts
46) MAYBELLINE EYE LINERS:
overliners and underliners
47) MAYBELLINE EYE SHADOWS: same as
No. 45
48) SOLARCAINE: hot sun sizzles
bikini-clad woman
49) COPPERTONE SUDDEN TAN: "Got
a minute? get a tan." wipe on a tan that lasts for days―bronzing
lotion
50) ST. JOSEPH'S CHILDREN'S
DECONGESTANT: little girl with allergies
51) SULPHUR-8: black man getting
cornrows―helps fight dandruff―scalp conditioner
52) ST. JOSEPH'S ASPIRIN FOR
CHILDREN: little boy on bus with fever
53) ST. JOSEPH'S ASPIRIN FOR
CHILDREN: woman in bed with sick child
54) ST. JOSEPH'S COUGH SYRUP FOR
CHILDREN: children playing with flu―reduced fever in 30 minutes
55) ST. JOSEPH'S ASPIRIN FOR
CHILDREN: mom and two kids with colds at zoo―helps with chills
56) ST. JOSEPH'S COUGH SYRUP FOR
CHILDREN: same as No. 54
57) ST. JOSEPH'S ASPIRIN FOR
CHILDREN: same as No. 52
58) ST. JOSEPH'S ASPIRIN FOR
CHILDREN: same as No. 55
59) FEEN-A-MINT LAXATIVE: man
repairing his car―keeps his constipation in balance like his auto
60) FEEN-A-MINT LAXATIVE: sewing
black woman is feeling irregular
61) FEEN-A-MINT LAXATIVE: woman
waters plants―in balance, with nature and Feen-a-Mint
62) OLD SPICE MUSK COLOGNE: same as
No. 32
1) THERA-BLEM ACNE CREAM: Cliff
Lipson from Broadway production of "Hair"―says, "I'm just
at that age, draft bait"―gets acne pimples
hippies
2) THERA-BLEM ACNE LOTION: couple
from Broadway musical "Hair"
testify to acne cream hippies
3) QUOTE SOAP: ask many people what
"the perfect bar of soap" should do―from Superman-like superhero
to man in tub―also a black man in shower and a pretty woman they explain
their requirements―the kicker is hippie with flowers on him who says,
"Soap?" Humorous
4) REMINGTON HOT COMB: "The
Innovator" has long-haired boy with shaggy hair now wearing a tie and using
hot comb to style his hair while three ragged friends taunt him
5) GILLETTE STAINLESS STEEL BLADES:
hippie woman folk singer sings "The Downfall of Simon
Pure"―hippie guy shaves his beard with The Spoiler, and now he
spoiled and has turned into a square
6) YOUNG 'N FREE: teenagers frolic
in surf―shampoo, bubble bath, cologne
7) STRI-DEX MEDICATED PADS:
teenagers with acne pimples use them
8) ABSORBINE JR.: scientific
instrument measures muscle revitalization―this products works better than
nature
9) ABSORBINE JR.: woman has sore
back, sore shoulder, sore knee―heat spread all over man's sore knee
10) ABSORBINE JR.: 8-second spot
11) ABSORBINE JR.: athletic director
testifies―people exercise too hard―don't just sit and ache―use
expanding beam of light to visualize expanding heat
12) WARM-UP LOTION PAIN RELIEVER:
stick-man figure―beam of light illustrates spread of heat
13) WARM-UP LOTION PAIN RELIEVER:
30-second version of No. 7
14) WARM-UP LOTION PAIN RELIEVER:
same woman as in Absorbine Jr. spot No. 4―15 seconds
15) WARM-UP LOTION PAIN RELIEVER:
8-second version of No. 7
16) SURE DEODORANT: young boy
demonstrates it by comparing arm pits―1973
17) SURE DEODORANT: same motive as
No. 1 except here it's a pretty girl―1973
18) PEAK TOOTHPASTE: baking soda
nostalgia for past
19) IVORY SOAP: mother and
daughter―it's 99 44/100% pure
20) THRILL: dishwashing soap that
softens water―"Jane from Fort Wayne"
21) OLD ENGLISH LAVENDER: since 1777
men have fought for women who bathe in this soap―and women have loved it!
22) JOHNSON'S BABY SHAMPOO: new
mother uses baby shampoo― she
walks in Autumn foliage―"don't wait to have a baby
to try it" is motto
23) VASELINE PETROLEUM JELLY: many
uses for it
24) PUFFS TISSUES: kids camping in
living room―cold mom in tent
25) JOHNSON'S BABY OIL: began as a
baby oil―but used for makeup removal, bath oil, moisturizer
26) PONDS COLD CREAM: young girl in
fields―purest ingredients
27) PEPSODENT TOOTHPASTE: young
woman models her teeth―this is best paste
28) PEPSODENT TOOTHPASTE: boys and
girls play football
29) SCOPE MOUTHWASH: hubby comes
home complaining that his both said he had bad breath
30) JIF PEANUT BUTTER: two moms
compare―compared to cucumbers―NOT HEALTH & BEAUTY
31) HOUR AFTER HOUR DEODORANT: young
girl has b.o.―dad picks her up from the dance
32) ULTRA BRITE TOOTHPASTE: sex
appeal―Cheryl Tiegs aired on
DEAN MARTIN SHOW 2/9/69
1969
33) CREST TOOTHPASTE: update of 1952
test―mom now has an 8 year old
34) IRISH SPRING SOAP: double
deodorant―set in Ireland
35) ZEST SOAP: girl in
towel―soap film on mirror―[pinkish]
36) JOHNSON'S BABY POWDER: man comes
home hot―showers and powders―"for the baby in all of us"
37) YARDLEY SOAP: "The Yardley
Love Story"―woman bathing―soap has kept women in hot water
38) PALMOLIVE DISHWASHING LIQUID:
Madge the manicurist
39) PEAK TOOTHPASTE:
same as No. 3
40) OJ'S BEAUTY LOTION: also acne
cure and moisturizer
41) NEET: hair depilatory
42) LISTERINE: tough cookie of
roller derby become a femme fatale
43) JOHNSON'S NO MORE TANGLES
SHAMPOO: two little girls whose hair tangles
44) ULTRA BRITE TOOTHPASTE:
stewardess off to San Franciso―"How's your love life?"―sex
appeal
45) IVORY SOAP: librarian says Peggy
is so wholesome―get down to basics
46) DOWNEY FABRIC SOFTENER: girls
ready for college
47) PRELL SHAMPOO: as mild to
women's hair as baby shampoo―women didn't know that, now confess to their
chronic ignorance
48) ULTRA BRITE TOOTHPASTE: how's
your love life?, Steve Monahan―"dynamite taste"
49) CERTS BREATH MINTS: cute blonde
meets store sales clerk―new flavor crystals
50) OJ'S BEAUTY LOTION: same woman,
same local as No. 25
51) DYNAMINTS: black girl, cute
blondes, all use this breath mint―lemon and lime―sight gag as tiny
mint becomes gigantic to illustrate its power at controlling bad breath
fantasy ad
52) PALMOLIVE DISWASHING LIQUID:
Madge the manicurist
53) HANDI-WIPES: fast-talking man
54) COLGATE TOOTHPASTE: children and
deer, goats, etc.―stress that children get cavities while wild animals do
not―flouride treament
55) CLAIROL CRAZY CURL: steam
hair-styling wand
56) IRISH SPRING SOAP: same as No.
19
1) BINACA: breath spray―pours
Binaca into wine glass―"this as taste and breeding"―man in
tuxedo drinks
2) SCOPE: blacks at party with bad
breath―need mouthwash
3) SCOPE: two mechanics under
car―one needs mouthwash
4) BINACA: man getting shaved by
barber―breath spray
5) SAFEGUARD SOAP: handsome man (Tom
Selleck unknown celebrity) smells good and women swoon
6) SAFEGUARD SOAP: Barry
Gordon―similar to No. 5 except men here swoon a freshly bathed
woman―one fellow says, "I think I love her."
7) CAMAY SOAP: Luciana Avedon is
spokeswoman
8) SAFEGUARD SOAP: married woman
smells good―men love it
9) CAMAY SOAP: Luciana Avedon says
she was not born beautiful―had to work at it
10) SAFEGUARD SOAP: another handsome
man and swooning women
11 FACE QUENCHER: makeup from
Chapstick―closeup of pretty face
12) SURE DEODORANT SPRAY: man sprays
one arms with dry Sure and the other with a wet rival brand
13) SURE DEODORANT: spokeswomen
sprays arm to show its dry application
14) MITCHUM DEODORANT: man and two
women in different beds
15) SURE DEODORANT: woman speaks for
this spray
16) SURE DEODORANT: sexy woman
sprays her arm
17) SURE DEODORANT: longhaired young
man sprays his arm
18) SECRET DEODRANT: anitperspirant
that is "strong enough for a man but made for a woman"
19) SURE DEODORANT: outdoors-type
man speaks well of it―sprays arm
20) SURE DEODORANT: young woman
sprays arm
21) AVON: women in home―black
woman―1976
22) AVON: different woman trying
makeup
23) AVON: different woman
24) OLD SPICE: Christmas
collection―shows woman dressed in Santa Claus outfit―sexually
suggestive
25) GRAFFITI PERFUME: woman walks
around town―bottled in Paris
26) HEAD AND SHOULDERS SHAMPOO: man
in shower―wife hands him this new dandruff shampoo
27) HEAD AND SHOULDERS SHAMPOO: men
playing racketball―shower afterwards
28) HEAD AND SHOULDERS SHAMPOO:
similar to No. 26
29) HEAD AND SHOULDERS SHAMPOO:
black student home from college―mom and sister give him this shampoo
30) HEAD AND SHOULDERS SHAMPOO: two
women discuss dandruff
31) HEAD AND SHOULDERS SHAMPOO:
older sister helps brother
32) AMBI MOISTURIZER:for black
women's skin
33) AMBI SUN OIL: black couple on
the beach
34) AMBI MOISTURIZER: black actress
on stage as spokeswoman
35) BODY ALL DEODORANT: Johnny Bench
plugs this product
36) TIC TAC: two kids get a bang out
of life and sing over breath mints
37) LAVORIS: red
mouthwash―girl can't find it in her bathroom―until reminded she had
Lavoris yesterday at dentist's office
38) JEAN NATE FRICTION POUR LE BAIN:
pretty woman―splashes it on
39) JEAN NATE: various
products―this is "the Year of the Tingle"―so start
tingling
40) PREFERENCE HAIR COLORING:
"we women don't demand enough from a hair coloring"―it may cost
a little more, but "I'm worth it"―[true Me Decade conceit]
41) ORA FIX: sportscaster with
dentures eats and broadcasts
42) ORA FIX: woman politicial
candidate uses it on her dentures―eats candy apple―the seal of
confidence
43) ALBOLENE CREAM: woman divied in
half by black lines―one side with Albolene the other with cold cream
44) PALMOLIVE SOAP: "today's
woman"―she is mother (her children sit there) and she is sitting at
loom weaving
45) PALMOLIVE SOAP: "today's
woman"―she designs and makes her own clothes―and she is a
mother
46) WILKINSON RAZOR AND BLADES: close-up
of sword handle―bonded razor and blades
47) COLGATE TOOTHPASTE: babysitter
brings Colgate toothpaste with her on the job―proves protective qualities
of MFP-Flouride by dipping piece of chalk in staining liquid
48) MANPOWER ANTIPERSPIRANT: two
window washers on scaffold talking about what they will do after
work―Giant voice comes out of nowhere and hands one a spray deodorant
can―"has giant strength"―he has had a giant day
49) SERRANO COLOGNE: Mexico City at
night―"let Serrano happen to you"
50) ROYAL COPENHAGEN COLOGNE:
"the ultimate fragrance for the ultimate man"
51) HOUSE OF VISION: 8 second spot
for glasses
52) HOUSE OF VISION: crafted lenses
for glasses
53) EAU DE LOVE PERFUME: Marvin
Kaplan reads an ode while pretty girl stands in field of flowers
54) COVER GIRL MASCARA: Long 'n Lush
mascara
55) NOXEMA MEDICATED SKIN CREAM:
wash face with this instead of soap
56) COVER GIRL EYELINER: Cybill
Shepherd as the Cover Girl model who endorses this product
57) COVER GIRL MAKEUP: Cheryl Teigs
is the Cover Girl model here
58) COVER GIRL MASCARA: clean makeup
59) COVER GIRL MAKEUP: Cheryl Tiegs
goes home to Olivia, Minnesota to visit grandmother
60) VO5 HAIR SPRAY: holds for woman
all day and night
61) FRESH AND LOVELY MAKEUP:
"Hello, fresh face"―"go from naked to natural"
62) PROTEIN 21 SHAMPOO: Vidal Sasson
sits and speaks for it
63) PROTEIN 21 SHAMPOO: Vidal Sasson
says men should also use it since hair is protein
64) WELLA BALSAM SHAMPOO: pretty
blonde girl says this is the original balsam―shampoo and hair conditioner
65) MISS CLAIROL HAIR COLORING:
emphasizes its natural qualities
66) ZEST SOAP: woman dips two photos
in separate pans―the one with soap left scum of picture―Zest did not
67) PALMOLIVE SOAP: same as No. 44
68) DIAL ANTIPERSPIRANT: time
release qualities visualized with clocks and sand hourglasses
1) BRYLCREME HAIR DRESSING: sexy
woman emerges from a tube of hair dressing, then tempts a man using Brylcreme―"Are
you man enough for Brylcreme?" 1962
sexist
2) JADE EAST COLOGNE AND AFTERSHAVE:
Chinese firecrackers explode―"The East, mysterious,
compelling..." Buddha, Chinese woman, sloe eyes
3) GILLETTE STAINLESS STEEL BLADES:
two crooks hijack truck of blade―but not Gillette, so the boss shoots and
kills―"next time I send you out for blades, you'' bring back the ones
I ask for. Huh?"
4) GILLETTE STAINLESS STEEL BLADES:
man in bathroom discards his last blade, then tries to hook it out of back of
medicine cabinet with safety pin―"pick up an extra pack and hide
them―sort of emergency rations―tucked away in a corner, just in
case."
5) PERSONNA ELECTRO-COATED BLADES:
scientists in laboratory shave
6) VITALIS: mop of hair on man
treated with a few drops of Vitalis and he combs it perfectly
7) REMINGTON 25 ELECTRIC SHAVER:
"I was a teenage whisker"―a monster gliding toward him, wiping
out a whole civilization of whiskers―closeup of razor and its cutting
heads
8) REMINGTON ELECTRIC SHAVERS: shave
a peach for gentleness, yet powerful enough to shave a brush
1954
9) TING: medication for athlete's
foot―man giggles as doctor's hand applies this foot ointment
10) BURMA-SHAVE: "She kissed
the hairbrush by mistake, she thought it was her husband Jake. Burma Shave"
shaving cream
11) DEFEND SPRAY STARCH: mother of
Gorgeous George talks of her sonny as she irons his clothes―he poses, no
talk―also spray disinfectant
12) GILLETTE STAINLESS STEEL BLADES:
what wives do their husbands' blades―urges men to protect their blades
from misuse as woman cuts paper with one
13) GILLETTE RAZOR BLADES: lotus
position for ascetic man who is now spoiled by the new Spoiler blade
14) GILLETTE SUPER STAINLESS STEEL
BLADES: the bugs in blades―stains, globs, etc.―are out
15) GILLETTE SUPER STAINLESS STEEL
BLADES: "the graveyard of unused razor blades"―now that there's
The Spoiler
16) ACTIVE DEODORANT: Peter Boyle
and others
17) REMINGTON SELECTRO ELECTRIC
SHAVER: variety of male faces―give him a 3-hour longer shave―1966
18) REMINGTON 500 SELECTRONIC
ELECTRIC SHAVER: clocks and watches―razor has various settings for
closeness
19) PERSONNA SUPER STAINLESS STEEL
BLADES: debunks the "coated" argument in super stainless steel
blades―one is dropped in chicken fat, and claims that it's
coated―claims that all super stainless steel blades are coated
20) GILLETTE FOAMY SHAVING CREAM:
ribbons of later go backwards into the Foamy can―film reversed
21) KENT OF LONDON COLOGNE FOR MEN:
"It can't talk, but women get the message"―sexy blonde
22) SCORE HAIR DRESSING: variety of
men with thick hair who have used Score―"It doesn't hold too
good―and that ain't bad."
23) OO7 AFTERSHAVE LOTION: sexy
woman spy and Bondesque man in Jaguar XKE―"the License to
Kill...women." "When you
use 007, be kind," she pleads.
24) GILLETTE STAINLESS STEEL BLADES:
Communist man is going back to Soviet Union―friend inspects his luggage
and finds girlie magazines, wild ties―and dozens of packs of
blades―he laughs, but inspecting comrade Bubinsky seems unpersuaded―good
anti-Communist ridicule
25) WILKINSON SWORD BLADES: 200
years of British history―from Charge of the Light Brigade to Field Marshal
Allenbrook―"the blade that conquered shaving" with
"Britannia Rules the Waves" in background
26) GILLETTE RIGHT GUARD: Sidney's
wife brings policeman into the bathroom―Chuck McCann appears on other side
to grab his Right Guard―"Hi, guy"
27) ZIZANIE TOILETRIES FOR MEN:
Jean-Pierre Aumont and beautiful woman at intimate table―she gives him
gift of Zizanie gift set―"the essence of France. For the essential
man."
28) PHILISHAVE ELECTRIC SHAVER: men
working out in prison gymnasium―razor by Phillips
29) RESDAN DANDRUFF SHAMPOO: man
walks to beach and enters tub to shower in clothes―absurdist―"rah,
rah, rah ...boo, boo, boo"
30) VITALIS: greaseless hair cream
in a tube now
31) GILLETTE TECHMATIC RAZOR: 1903
Gillette introduces razor blade―1965 introduces razor band―$2.95
32) AQUA VELVA AFTERSHAVE LOTION:
pretty white girl sings, "Baby, you're my kind of guy...everything about
you is go go go"―they cavort in surf―"there's something
about an Aqua Velva man"―with a rock musical beat
33) HAI KARATE ORIENTAL SPICE
AFTERSHAVE LOTION: Excellent Person in Oriental bizarre
34) BRUT COLOGNE: woman passionately
passes gift to a handsome man―they open it together―"Give him
love and Brut, in that order. Give
him love because it has to be the greatest gift a woman can give to a
man."―Brut bottle becomes a phallic symbol she caresses
35) OLD SPICE GIFT SET: nerdy woman
unpacks a gift set―all types of gift sets―from $1.50 up
36) GILLETTE RAZORS AND BLADES:
first organized baseball game in Hoboken in 1846 is recreated
humorously―players then had long beards
37) CANOE COLOGNE: man shaves while
aboard yacht off the Riviera―French-accented woman speaks about the
attractive powers of Canoe
38) GILLETTE STAINLESS STEEL BLADES:
wife uses husband's blades―same as No. 12
39) GREAT DAY HAIR COLORING: Duke
Snyder peeks from behind wall, saying "you don't know me"―he's
39 years old with gray hair who uses this Clairol product for hair coloring
(Clio winner for 1967)
40) NUMERO UNO COLOGNES: four
fragrances/four men on a search―"the new thing in colognes for
men"
41) REMINGTON ELECTRIC SHAVERS:
fraternity brothers given razors to test―then won't give them
back―SILENT
42) RESDAN SHAMPOO: absurdist
commercial―same as No. 28
1) OZON HAIR SPRAY: "Yogi Berra
is one of those sissies who uses his wife's hair spray"―also Joe
Pepitone, Hank Bauer―essentially the New York Yankees baseball team/
sports 1966
2) RISE SHAVING CREAM: football
player Dick Butkus shaves without water―just Rise
3) BURMA-SHAVE SHAVING CREAM: nerdy
man sings tune and spreads shaving cream from ear to ear
4) BURMA-SHAVE SHAVING CREAM:
southern man with no teeth recites a B-S poem, ends with "hot dog, it
works. Burma-Shave."―motto
is "So creamy it's almost fattening."
5) HAI KARATE ORIENTAL SPICE
AFTERSHAVE: ground zero at testing grounds―women parachute out of
airplanes to attack man using it
6) HAI KARATE ORIENTAL LIME
AFTERSHAVE: at the special lime growing orchard―man attacked by
women―instructions in self-defense with each bottle
7) BRYLCREME HAIR DRESSING: man
types letter complaining that it's not what it claims―refers to earlier
commercial where a blonde comes out of Brylcreme tube
[see 5.6, No. 1]―all he ever got was a redhead (1962)
sexist
8) REMINGTON ELECTRIC SHAVER: good
guys chasing bad guy cowboys―latter have sloppy beards―so these bad
guys shave with electric razors and fool the Western posse
9) SCORE HAIR DRESSING: variety of
1960s male types who have used Score and bad grammar―"It doesn't hold
too good―and that ain't bad."
10) RISE SHAVING CREAM: man shaves
with Rise and no water
11) HAI KARATE AFTERSHAVE: nerdy man
calls on his girl friend―he's used too much, so she attacks and he must
defend himself with karate―also cologne
12) RISE SHAVING CREAM:
called "Civil War" concerns civil war at the laboratory as
Asian and Caucasian shake hands and accidently discover lime and
menthol―spoof on Vietnam War and Johnson, let us reason
together―from September 1968
13) PERSONNA SUPER STAINLESS:
surgeons and students carefully working in operating room―only shaving a
man's face―emphasize that it's made by people who make surgical
instruments, not just razor blades
14) MACLEAN'S TOOTHPASTE: will it
work in the field?―girls chasing men across meadows proves it works in the
field
15) CREST TOOTHPASTE: "my boy
Mike" only had one cavity―little boy walking home―"I only
had one cavity"
16) GILLETTE TECHMATIC RAZOR: man
with shaving cream on his face gets intrigued with new Techmatic―forgets
to shave―William Talman does voice over
17) GILLETTE SUPER STAINLESS BLADES:
drawing numbers on a man's face―he has a No. 9 beard, extremely hard to
shave―but new blade helps this type of beard
18) CREST TOOTHPASTE: Bill Cosby as
Mr. Tooth Decay hams it up about shiny tooth―but he's foiled by Crest
19) 007 TOILETRIES: action sequence
of judo and gun play―pretty girl and scared-face man―license to kill
women ―be kind
20) PUB AFTERSHAVE AND COLOGNE:
"made to uncork the lusty life and it does"―as pretty woman
blows out the candle
21) SCOPE MOUTHWASH: Japanese men
sitting at restaurant table―The Green Phantom has placed Scope under
platter ―eventually we learn its Richard Loo who has the bad
breath―he sneers into camera, "Green Phantom, we have ways of dealing
with you" crash of gong follows/good ethnicity commercial
22) AERO SHAVE SHAVING CREAM: woman
pumping water and man shaving under it for "a wetter better
shave"―done with still pictures―from early 1950s―shows
two Mercury dimes to illustrate the 20 cents you can save―costs only 59
cents
23) MENNEN SKIN BRACER: man in
jungle applies it―exotic women emerge from jungle to caress him
sexist
24) CREST TOOTHPASTE: Bill Cosby as
Mr. Tooth Decay with his friend Mr. Bacteria (Papparelli from Sergeant Bilko)―both
are blunted
25) OLD SPICE SHAVING CREAM:
animation of Alexander the Great's time―invented shaving by cutting
beards―in brush less tube and lather―50 cents for a giant tube/$1
for bottle of aftershave lotion―early 1950s
26) REMINGTON 300 SELECTRO ELECTRIC
SHAVER: has various settings for different areas of the face―dial a closer
shave
27) FABULOUS FAKES: man stretched
his back―woman lifts his shirt and scratches it―her nails are
fake―she shows how to apply fake fingernails―from Hazel Bishop
28) ARPEGE PERFUME: happy white
young couples cavort in the city―by Lanvin
29) JAGUAR: men in sports―by
Yardley―"only for the man who gets a charge from living"
30) PRETTY FACE MAKEUP: "Pretty
Face" song as woman draws a face on―which then talks
31) CREST TOOTHPASTE: "this is
the land of free choice―that means decision, decisions"―from
voting to car brands―now two Crests―regular or mint
32) ARMED ANTI-PERSPIRANT: not
enough to be a deodorant
33) ULTRA BRITE TOOTHPASTE:
"It's the greatest thing to happen to kissing since mouthwash"
34) BRECK SHAMPOO: pretty blonde
driving convertible in the evening 1964
35) PACQUIN'S HAND CREAM: a woman's
hands grow older―it's like taking ten years off your hands
1966
36) SEA WITCH HAIR COLORING: seven
explorer men risk all where thousands had died trying―they land on island
ruled by sea witches, struggle with them and one escapes with the
secret―Sea Witch hair coloring BRITISH commercial
37) PLUS WHITE TOOTHPASTE: men and
women of chorus tuning up―all have mouths open and teeth
exposed―now, smile―helps remove superficial stains
38) HOUR AFTER HOUR DEODORANT:
various people in various jobs walking around―done as a silent comedy
39) ULTRA-BRITE TOOTHPASTE: greatest
thing to happen to kissing―same as No. 33
40) MAX FACTOR EYE LINER AND
MASCARA: "What is a woman? She's proud, beautiful, alive with her own
private magic"―focus on Peacock (a male bird)―stresses those
eyes she paints―He's helpless when he's face to face with those eyes
41) DR. WEST'S TOOTHBRUSHES:
"There are germs on your toothbrush"―list of germs rolls by as
do many words―while little girl is heard brushing her teeth―if you
missed reading any part of the ad, "it will be repeated tonight at
9:30"
42) OH! DE LONDON COLOGNE: Yardley
cologne for women
43) TONI INNOCENT COLOR SHAMPOO:
little children are consultants for this variety of Toni shampoos―male
announcer declare, "One of them is you, babe"
44) CHANTILLY: powder puff shakes by
Houbigant
45) BRECK SHAMPOO: Maclean Stevenson
asks woman what kind of shampoo she uses―then flirts with her―she is
excited about the shampoo because "all the goo is gone"
46) CAMAY SOAP: bride washes with
Camay while talking to husband already in bed―he is voice-over only
1) ALKA-SELTZER: couple eats
heartily at a French restaurant, then have Alka-Seltzer as the perfect
after-dinner drink―called "Special Sauce"
2) ALKA-SELTZER: called "Magadini's
Meatballs"―"Mamma mia, that's a spicy meatball"―man
get ill making commercial for Italian meatballs―ethnic from 1970
3) ALKA-SELTZER: blues harmonica and
black announcer as old man sun who unsettles stomachs―called
"Prodigal Sun"
4) ALKA-SELTZER: "Tummies"
with the song, "No Matter What Shape Your Stomach's In"―many
stomachs of people 1964
5) ALKA-SELTZER: pie-eating
competition―first time kid is shown the cabinet with
Alka-Seltzer―color (Clio winner for 1967)
6) ALKA-SELTZER: boss and two
subordinates eating in Chinese restaurant―boss orders exotic food [cream
of Yak soup and chocolate moose] and the others eat while he slips out for an
Alka-Seltzer
7) ALKA-SELTZER: various experiments
on Alka-Seltzer, but nothing better―but foil keeps it fresh, just about
forever―new formulas from 1965-1966
8) ALKA-SELTZER: Swedish women go to
work, husbands stay home―and get upset stomachs
9) ALKA-SELTZER: goldfish in
bowl―Alka-Seltzer in aluminum foil placed in water
10) ALKA-SELTZER: man being sawed in
half by a magician―getting a headache and upset stomach―drinks an
Alka-Seltzer, bounces out "make you feel like a new person"
11) ALKA-SELTZER: goldfish and
foil―color version of No. 9
12) ALKA-SELTZER:
animation―"the blahs"―man takes his head off and rolls it
around―Alka-Selzter has invented a disease
13) ALKA-SELTZER: hand assembles a
tablet like a jigsaw puzzle―color
14) ALKA-SELTZER: woman doing her
makeup as male voice-over notes she is getting a headache and upset
stomach―"that makes Alka-Seltzer a more important product than all
the beauty products ever discovered"
15) ALKA-SELTZER: man and secretary
at table―he can't pour his water, Alka-Seltzer box slide down the table
like Ernie Kovacs routine―for the blahs
16) ALKA-SELTZER: helicopter over
New York City at one minute to five―photographing Alka-Seltzer being used
at quitting time
17) ALKA-SELTZER: banana, cherry,
mint, grape, almond, chocolate?―flavors for Alka-Seltzer―they
perfected new ginger flavor―like ginger ale―1965-1966
18) ALKA-SELTZER: man with headache
lives above noisy bowling alley
19) ALKA-SELTZER: man has
Alka-Seltzer machine at his bedside under his lamp―he takes one before bed
20) ALKA-SELTZER: so hungry you
could eat a house down―eat too much―animation―Speedy
Alka-Seltzer is pictured―foreign commercial from Hong Kong in 1950s
21) ALKA-SELTZER: man wanders in
middle of nowhere―he has the blahs―take Alka-Seltzer before whatever
you are getting actually comes
22) ALKA-SELTZER: magician saws man
in half―same as No. 10
23) ALKA-SELTZER: buffered aspirin
is faster than plain aspirin―but Alka-Seltzer is twice as fast as buffered
aspirin―and that's the truth too
24) ALKA-SELTZER: reverse film to
show man with morning stomach ache who should have taken Alka-Seltzer before he
went to bed
25) ALKA-SELTZER: Alka-Seltzer on
the rocks―man guesses how it tastes, woman describes its
taste―"good enough to drink"
26) ALKA-SELTZER: search for
flavored Alka-Seltzer―same as No. 17
27) ALKA-SELTZER: experiments on
Alka-Seltzer―same as No. 7
28) BROMO SELTZER: plugged as an
adult antacid―it is not recommended for children―adult
medicine―"doesn't kid around"
29) ENO ANTACID: shows an
Alka-Seltzer tablet and debunks its effectiveness―streses speed in stomach
relief
30) ARM & HAMMER BAKING SODA:
recommends it for clean teeth, upset stomach antacid, for refrigerator smells,
sweetens baby bottles, cleans scratches on furniture, etc.
31) RESOLVE: drop tablet in glass of
water―but it's not Alka-Seltzer―it's Resolve, "the super
seltzer for our super times"―"in your stomach you know its
right" take off of Barry Goldwater campaign slogan
32) BRIOSCHI ANTACID: Rocky Graziano
describes his mother's big dinner―Italian food and heartburn―lemon
flavor
33) BRIOSCHI ANTACID: famous comedy
man and woman―he plays violin while she takes a Brioschi―then joins
in duet
34) PEPTO BISMOL: "the Pepto
Bismol honor roll"―cute kids who got upset stomachs and then used
Pepto―stressed as a children's medicine
35) HEAD AND SHOULDERS SHAMPOO:
animation―two women Ginger and Pauline insulting each other
snobbishly―one has dandruff not sequins―gives cat food to the more
catty woman
36) HEAVEN SENT: Helena Rubenstein
fragrance―woman in ermine arrives in sleigh―"be an
angel"―perfume
37) VITALIS: New York Knicks
introduced―Doug May gets pat on the head by Walt Frazier―but he has
greasy hair oil so they ask him to leave―"we want to keep the ball as
clean as possible"―"Vitalis can help keep the greaseball out of
basketball"
38) ARPEGE PERFUME: "drives 'em
glad"―women go romantic for the fragrance―all fragrance, not
half fizz―"promise her anything, but give her Arpege"
39) NATURAL WONDER MEDICATED MAKEUP
AND BLEMISH STICK: "when you're little, you know who to ask for
things", when you're older, you ask Revlon"
40) OZON HAIRSPRAY: talking
dandelion puff tells woman about the product―spray the dandelion and you
can't blow it away
41) MY ISLANDS COLOGNE: six
different fragrances named for Majorca, Barbados, Stromboli, Skye, Corfu,
Malaya―each little bottle fits on top another to make tall bottle
42) PEPTO BISMOL: food blender used
to visualize the stomach having to digest pickles and other foods―Pepto
gives man happy feeling
1) SQUIBB SPEC-T ANTIBACTERIAL
TROCHES: Burns and Schreiber routine re sore throat at wedding―Burns
recommends bee honeycombs
2) SQUIBB SPEC-T ANTIBACTERIAL
TROCHES: same as No. 1
3) NYQUIL: man sleeps with noisy
dreams heard―Vicks NyQuil gives you sleep
4) COLDENE: woman babies husband
cough syrup―hubby is Rocky Graziano
5) ONE-A-DAY VITAMINS: teenagers as
a separate tribe in our culture―bathing suit brigade march in
sand―stresses need for iron
6) ONE-A-DAY VITAMINS: woman needs
50% more iron than any man around―"Why? Just because a woman is a
woman."―attractive woman parades in front of ogling construction
workers 1967
7) NYQUIL: pillow expands,
contracts, squeezed together to simulate restless night―"The
Nightfighter from Vicks"
8) UNICAP MULTI VITAMINS: pill
compared to an apple a day―from Upjohn―inspected carefully by
quality control personnel from 1964
9) COLDENE: cold tablet with eyes
and mouth drawn on it―"the modest cold tablet"―with an
extra 5 seconds of silence without a single claim
10) LUDEN'S COUGH DROPS: explosive
design visualizes a cough―five flavors
11) STRI-DEX MEDICATED PADS: boy
underwater reaches for soap floating on surface―washing his face
underwater―good chance of controlling acne pimples―pads better than
this much water
12) MEDI-QUIK: kids and adults
laughing about scrapes and cut―strap disinfectant
13) DRISTAN NASAL MIST: nose is like
a vacuum cleaner―animated nose sucks up pollution, etc.
14) COPE: "a woman's life is
love"―can't give in to everyday tension headaches―mom with
kids―"Cope understands women as no other headache remedy can"
15) BROXODENT AUTOMATIC TOOTHBRUSH:
200 strokes by hand is one minute―by electric brush is 4
seconds―"you brush with a toothbrush but you b-b-b-brush with a
BROXODENT"
(Clio
winner for 1966) Squibb
16) ALLEREST: man sneezing and
sniffling thinks he has a cold―sends pet cat flying with a loud
sneeze―he is actually allergic to cats
17) BUFFERIN: "this is a
turned-on day, a happening day"―late 1960s motif―happy couple
on the streets of New York City―rock song in background
18) ISODETTE LOZENGES: Count Dracula
speaks to drug salesmen ―he will play "Count Sour Throat Pain"
in commercials makes many puns in Bela Lugosi vampire accent―90 seconds
19) CLOSE-UP TOOTHPASTE: Rod Serling
voice-over as red toothpaste emerges from tube
20) EXCEDRIN: pains dramatized with
X-ray pictures―pain reliever
21) CONTAC: "What's the best
way to catch a cold?"―several scenes of people in cold wet
weather―"The best way to catch a cold is to catch it early with
Contac"
22) ISODETTES LOZENGES: Dracula not
frightened by hot soup―but Isodettes do frighten him―"It's like
sticking a stake in my heart"
23) POLIDENT MOUTHWASH FOR DENTURE
WEARERS: hand with pair of glasses simulates a mouth with false teeth
24) CHOCKS MULTIPLE VITAMINS:
"Inside Story" is inside a kid's stomach―announcer with
microphone stands on hill of ice cream, candy―no good foods―from
January 1967`
25) ASPERGUM: how the world looked
to you when you were little―but mom was always there―she probably
gave you Aspergum―now you can give it to your family
26) CONTAC: man walking in
slow-motion feels out of it―out of step, out of sorts catch a
cold―now he bounces along the busy sidewalk
27) COLDENE: six scenarios
illustrate Coldene as cold fighter for children―rapid montage of
alternatives to Coldene in the fight against colds (e.g. mustard plasters, etc.)
28) EXCEDRIN: "Excedrin
Headache No. 35"―two tablets on camera with secretary-boss voice-over
29) AMMENS MEDICATED POWDER: woman
voice-over says "excuse while I slip into something comfortable"
30) SUCRETS LOZENGES: closeup of
packaging and man with black pen underlines power words
31) CONTAC: woman on bus pulls from
her purse a Contac and glass of water when she feels a cold coming on―10
second spot from 1966
32) AYDS REDUCING PLAN CANDY: woman
on a scale watches as high weight registers―helps you curb you appetite
1965
33) COLDENE COUGH MEDICINE:
pidgin-English Indian chief is little boy with cold―Big Chief Running
Nose―rapid montage of alternatives―squaw mother gives him Coldene
―he makes Indian sounds, pounds his chest―stereotypes
34) FOCUS: for headache
relief―animation of man with headache―this pain reliever is for
caffein-sensitive people
35) PLUS WHITE TOOTHPASTE: hand
draws picture of bright teeth―you can get bright teeth with this brand
36) UPJOHN PHARMACEUTICAL: PSA-like
spot concerns "acne vulgaris" and teenagers―so far there is no
cure, you just have to outgrow it―wash your face, cut down on sweets and
fatty foods―then a word to parents: the worst scars can be those left
permanently on your child's personality 1967
37) MELLO MINT: sophisticated people
eat this candy from Luden's candy family
38) CHOCKS MULTIPLE VITAMINS: boy
secretly feeds pet dog his healthy food under the table―vitamin contains
all the healthy benefits your child gives his dog
39) COPE: mother at daughter's
wedding―"every woman is somebody special in the eyes of the people
she loves" ―headache remedy for women
40) CUE TOOTHPASTE: kids parade in
park and sing song about how Cue fights cavities and keeps teeth bright
41) SQUIBB ANGLE TOOTHBRUSH:
voice-over male voice asks pretty woman how she brushes her
teeth―"hey, that's hard to do"―gives her a new brush and
it's a lot easier―on sale now for two for 98 cents
42) ALLEREST: closeup of "a
pretty miserable individual"―middle age man has hay fever―makes
his wife mow the lawn
43) ALLEREST: things that make you
sneeze―cat, makeup, weeds―for hay fever and allergies 1963
44) ISODETTES LOZENGES: Count Sour
Throat Pain emerges from a vampire bat flying through the air/Dracula takeoff
1) LUDEN'S COUGH DROPS: animated
blip illustrates a cough―is slowly crushed out by drops
2) OZON HAIR SPRAY: "Hank Bauer
is one of those sissies who uses his wife's hair spray"―gruff looking
Bauer
3) AYDS REDUCING PLAN CANDY: scale
register high weight―woman voice-over, then scale drops slowly 1965
4) VICKS FORMULA 44 COUGH MIXTURE:
Odd Job comes home with cough―smashes up house until wife gives him
medicine―carries cough disks for outside home in antique shop with
wife/ethnic Asians
5) BAND-AID SHEER STRIPS: boys
repairing bicycle―"In this dirty world even the smallest scratch can
get infected" Alexander Scourby
6) ONE-A-DAY VITAMINS: cook making
big sandwich with a day's portion of food on it―glass of milk, grapes,
etc. in the sandwich―instead of the "all-day vitamin sandwich",
it recommends a vitamin pill
7) LUDEN'S COUGH DROPS: animated
cough―same as No. 1
8) FRESH SPRAY DEODORANT: fish-eye
camera emphasizes impatient people waiting for your speech―in dentist
chair your nervous―in-laws over for dinner in fish-eye camera
9) BROXODENT AUTOMATIC TOOTHBRUSH:
8-second spot for "you
b-b-b-brush
with a BROXODENT" from Squibb (Clio winner for 1966)
10) REMINGTON SELECTRO ELECTRIC
SHAVER: three-hours closer shave―man shaving―copyright 1966
11) LOVESTICKS LIPSTICK: "My
Girl's Lips" a comic poem read by Marvin Kaplan―"fresh as the
snows on Kilamanjaro"
12) COLDENE COUGH SYRUP: five
medicines in one―adult woman ―combines cough syrups and cold pills
13) JOHNSON'S BABY POWDER: young
woman applies powder while rock version of Braham's Lullaby hummed in background
14) JOHNSON'S BABY POWDER: various
sticky adult men and women―"Your mother would know..."
15) GILLETTE SUPER STAINLESS BLADES:
free travel size Right Guard deodorant and extra blades offer
16) ALLEREST: things that make you
sneeze―cat, makeup, weeds―for hay fever and allergies
17) BACTINE MEDICATE SKIN CREAM: way
to wash your face―young girl running through field and
woods―suggests that with Bactine your face will be child clean
18) PONDS SKIN CREAM: woman (Barbara
Feldon) timid about leaving the house on the eighth day of her Ponds 7-Day
beauty Plan―everyone stares at her―even the lion statue at the New
York Public Library―fabulous
19) CONTAC C: Madeline David
starting ski vacation and feels a cold coming on―she takes the capsule,
the skis and plays
20) FRESH DEODORANT: a good
deodorant must meet three tests―cream, stick, and roll-on―in
business since 1930―it is now 1962―a deodorant is no shortcut to
romance
21) BUFFERIN: "there's only one
great moment is a headache―that's the moment it's gone"―uses
stock footage of convention celebration, Babe Ruth hitting home run, Cavalry
charge in Old West―segues to a woman with same motif―but her stock
shots are female stereotypical
22) MACLEAN'S TOOTHPASTE: young
couple in water chute at amusement park―reworks the rock song "Glad
All Over" to be "White All Over"―early use of real rock
song to sell products
23) MACLEAN'S TOOTHPASTE: young
couple on the shore―gives you security that your teeth are white
1966
24) JOHNSON & JOHNSON: PSA-like
opening to a picture has child gone to bed―all his toys securely put
away―"the master of this little world now sleeps"
25) STAX HAIR DRESSING: pretty women
with strong rick beat in background―hair dressing for her and
him―"Stax cares for the feel of you hair?
26) VOTE TOOTHPASTE: man interviews
woman who has just brushed to see if her mouth is tingly―he kisses her
unexpectedly―she giggles
27) MODESS: simple 8-second spot
moves on profile of woman―female voice-over say "Modess...because"
28) ONE-A-DAY VITAMINS: cook making
big sandwich with a day's portion of food on it―glass of milk, grapes,
etc. in the sandwich―instead of the "all-day vitamin sandwich",
it recommends a vitamin pill
29) CONTAC: man walking in
slow-motion feels out of it―out of step, out of sorts catch a
cold―now he bounces along the busy sidewalk
30) CONTAC: "the new look in
colds"―no tears, stuffiness, scratchy throat
31) EX-LAX LAXATIVE: old people
sitting on benches along beach―"normal is what's normal for
you"―doesn't try to prevent constipation, it just relieves it
32) VICKS VAPORUB: "listen to
the sounds of the common cold"―mother rubs it on cute little girl's
chest
33) ADULTON COUGH SYRUP: for adult
coughs―not sweet syrup, it's strong medicine
34) REMINGTON SELECTRO ELECTRIC
SHAVER: various male faces
35) COLGATE TOOTHPASTE: 8-second
spot―unspectacular
36) SHOWER TO SHOWER BODY POWDER:
for men and women―closeups of young woman and young man using it
37) BUFFERIN: couple inspecting
possible new house―she has a headache but can't take aspirin for another
hour or so―"next time take Bufferin"
38) BAND-AID SHEER STRIPS: noise of
opening sealed Band-Aid
―Alexander
Scourby―it's new softer, thicker pad
39) CHOCKS VITAMINS: food―the
way for you child to get his vitamins―but asparagus, carrots, fish,
spinach, eggs, cod liver oil―give him a pill
40) BAND-AID STRIP PATCH AND SPOT
BANDAGES: patches, spots, strips designs―statues with Band-Aids―Scourby
41) LUSTRE CREME SHAMPOO: different
types of "girls"―are really females of all ages "born"
to use this "shampoo made for girls"―from a child to "a
grandmother girl"―male voice-over
42) COTY ORIGINALS MAKEUP
COLLECTION: English-accented woman explains as young woman played by Twiggy
look-alike applies eye makeup October
1967
43) ARPEGE PERFUME: woman declares,
"Dear Mother: I promise to stop dressing like a freak"―then man,
then middle-age woman also make promises―announcer says, give her an
Arpege promise―"Promise her anything, but give her Arpege by Lanvin"―kicker
at end is a man who say, "Honey, I promise to quit smoking"
44) JOHNSON'S BABY POWDER: animated
snowflakes, dandelion, babies, soap bubble―delicate and soft and fragile
45) VICKS VAPORUB: Lilly Tomlin
plays woman who runs from kitchen when husband first sneezes―then runs
upstairs for the VapoRub, then rips off his short to apply it to his chest
celebrity humorous
1) BABY SCOTT: spend time changing
baby or loving your baby―disposable diapers
2) CUT-RITE WAX PAPER: young boys in
lunchroom eating sandwiches―color
3) RAGGEDY ANN AND RAGGEDY ANDY
DIAPERS: throw-away diapers, padded in the right spots for boy babies and girl
babies
4) CURITY DIAPERS: this brand soaks
more liquid―
5) BABY KIMBIES DIAPERS: many babies
sitting around in their throwaway diapers
6) PAMPERS: new super size
throw-away diapers for heavy wetters
7) PAMPERS: woman in rain with
baby―"doesn't anyone use diapers anymore?"
8) PAMPERS: Janet visits her girl
friend―both have babies―"custom-fitted bottom"
9) PAMPERS: young girls are
babysitters―one offers the other this diaper for wet ward
10) PAMPERS: "This is my son,
Jonathan"―then a black mother with her baby Pat testifies―then
another woman with her Melanie
11) PAMPERS: mommie with infant
daughter, walking son, and sheepdog―then father with son in bicycle
basket―then a black woman with her baby testifies―then pregnant
young aunt practicing with her niece
12) PAMPERS: mommie in yellow rain
slicker with her Jesse―another changing her baby―then black mommie
with her heavy-wetter baby―then another mommie with twins
13) PAMPERS: same as No. 12
14) PREPARATION H OINTMENT: man in
library delivers pitch
15) DOAN'S PILLS: Kate Smith
testifies for backache relief
16) DOAN'S PILLS: profile with
animation of nagging backache
17) ALKA 2 ANTACID TABLETS: several
comical people with indigestion
18) ALKA-SELTZER PLUS COLD TABLETS:
cold kit has several drugs―or take this
19) ALKA-SELTZER PLUS COLD TABLETS:
man explains it
20) DOAN'S PILLS: Kate
Smith―same as No. 15
21) ALKA 2 ANTACID TABLETS: several
more funny people with indigestion
22) OXYDOL PLUS DETERGENT: black boy
opens grape soda and stains shirt―has enzyme action
23) MR. CLEAN HOUSEHOLD CLEANER:
stress lemons and lemony-fresh Mr. Clean
24) PALS VITAMINS: boy enters
clubhouse and it's a Wild West town with runaway stagecoach―animated Pals
animal shaped vitamins
25) JOHNSON'S BABY OIL: stewardess
who has trouble flying consolidated makeup bag with this one product
26) DOAN'S PILLS: mailman complains
to druggist who gives him pills
27) UNICAP M VITAMINS: many things
improve with age―but vitamins lose potency over time―this Upjohn
brand is dated for freshness
28) JOHNSON'S BABY POWDER: little
girl dressing up like mommie―spreads baby powder all over her face
29) DOAN'S PILLS: man with backache
30) JOHNSON'S BABY SHAMPOO: no more
tears―baby getting shampoo
31) ALKA-SELTZER PLUS COLD TABLETS:
same as No. 19
32) PREPARATION H OINTMENT AND
SUPPOSITORIES: female researcher in library
33) ULTRA BRITE TOOTHPASTE: Bunny
Gruber, model: "How's your love life?"―pretty black woman also
testifies
34) CHAP-STICK: various sunny
situations needing lip balm
35) SPEC-T LOZENGE: Sandy Becker is
puppeteer―professional voice―by Squibb
36) SILENCE IS GOLDEN COUGH
MEDICINE: grandma's formula now in tablet
37) PALS VITAMINS: boy and girl in
woods―animated characters speak to them
38) ROLAIDS ANTACID TABLETS: woman
cab driver, Ozella Marshall, in New York City uses them
39) TRIDENT SUGARLESS GUM: old time
cars
40) ORA-FIX DENTURE ADHESIVE: man
tells joke about 800-pound gorilla and laughs without embarrassment
41) CHOCKS VITAMINS: great
stop-action puppets with super Chocks mobile plowing through ocean to make
rescue―"schrumcheroo" 1970
42) PEPTO-BISMOL: fight diarrhea at
home or away
43) VASELINE PETROLEUM JELLY: little
boy wanders from dad, to aunt, to
mommie who all use it ―"the skin survival kit"
44) MENTHOLATUM OINTMENT: sick child
with cold gets rub from mommie with folk singer in background―nostalgic
45) PALS VITAMINS: 30-second version
of No. 24―then extended with invitation to join The Pals Club―1971
animated
46) EXCEDRIN PM: sail boat in
sunrise―no headaches―1973
47) DOAN'S PILLS: bowler gets
nagging backache
48) AJAX CLEANSER: school teacher
compare cleansers in front of her class―bromine and chlorine makes Ajax
better
49) COLD POWER DETERGENT: this soap
powder comes to Minneapolis―Mrs. Krone testifies
50) JOHNSON BABY LOTION: with
hexachlorophene
51) JOHNSON & JOHNSON: travel
contest―trip to Europe for your
family
52) LAVA HAND SOAP: oil field worker
gets dirty hands―this soap has pumice
53) ALKA-SELTZER: "Heart shaped
meat loaf" commercial―low
sound―poached oysters―"Is it beginning to rain,
dear?"
1) CLAIROL SUMMER BLONDE: hair
lightener―young women at beach and in snow with yellow hair―kicky
song FOR "THAT SUMMER LOOK"
2) CALGON BATH OIL BEADS: young
woman driven from mountains into Monaco―"this is
luxury"―bathes―opulent
3) PHASE III SOAP: deodorant bar and
cream bar in one
4) MILES NERVINE: "each day
you're reminded of the happiness he's given you"―noisy, smoking oven,
washing machine―now something for your nerves―good pre-women's
movement spot―called a "calmative "
5) CASHMERE BOUQUET LOTION:
animation―Napoleon and Josephine―change sandpaper hands to
carressable hands (ca. 1953)
6) SLEEPRIN: "the road to sleep
can be filled with little detours"―song "Sleep" in
background as man can't sleep
―this
is aspirin and sleep agent
7) ZEST SOAP: woman in
surf―"for the first time in your life feel really
clean"―new soap―woman lathers in tub ―singing commercial,
too
8) EMERAUDE PERFUME: woman on train
coming into Paris―be more of a woman―from Coty
9) GILLETTE TECHMATIC RAZOR: Wally
Buckley has "the nubs" color
10) CONTAC: when James Coco sneezes,
he takes Contac
11) INTIMATE SPRAY MIST: Revlon
fragrance
12) ADULTON COUGH MEDICINE: terpin
hydrate―for adults
13) MACLEAN'S TOOTHPASTE: couple
drifts on raft on summer day―clean teeth
14) CUE TOOTHPASTE: girls in yellow
slicker raincoats― inside girls school, then on schoolbus
15) MEDI-QUIK: tear in child's
eye―stop the pain
16) CONTAC: animation―rain,
weeds growing―voice-overs from hay fever sufferers about coming poollen
17) CLAIROL EYE MAKEUP: brings out
the blondes in me, then pure brunette shades, redheads―"just for
Albert"
18) NICE'N EASY: pretty girl in
miniskirt says, "Some days I really think I'm beautiful"―hair
color
19) REMINGTON 300 SELECTRO ELECTRIC
SHAVER: dial a closer shave―has several adjustment settings
20) NUMERO UNO COLOGNES: four men on
a search
21) YARDLEY SPRAY COLOGNES: beware
of nice girls who wear Yardley cologne
22) TONIK AFTER SHAVE LOTION:
Swedish couple―she wants to go out―he doesn't until he splashes on
Tonik―then she wants to stay home―locks the door
23) THERA-BLEM ACNE CREAM:
microphone picks up acne pimple singing―others appear make a
quartet―Noxema product silences them
24) VITALIS HAIR LOTION: several
barbers work on man―but needs to know facts about dandruff―Jack
Klugman voice over
25) NUPERCAINAL SPRAY: pain
relief―man holds match
26) VICKS FORMULA 44 COUGH MEDICINE:
man on stage like a string puppet coughing―breaks his strings and cuts
loose from his cough
27) TING: for athlete's
foot―hand tickles man's naked foot
28) PHASE III SOAP: cream and
deodorant in one
29) PHASE III SOAP: woman draws face
on cream bar, deodorant bar become the body of human
30) TIGRESS PERFUME: erotic perfume
ad with woman in slip on bed moaning―he raps on the door―"like
turning the music on"―SEX
31) GILLETTE TECHMATIC RAZOR: man
has nightmare about new razors―they are gigantic―fantasy ad
32) SLICKER: Yardley
lipsticks―"I'm a London girl"―mod girl in England
33) BAND-AID SHEER STRIPS: angry man
finds can empty
(8
seconds)
34) ROMILAR COUGH MEDICINE:
counter-advertising―we don't need gimmicks to show out effectivness―blasts
Vicks and Pertussin
35) JOHNSON'S COTTON BUDS: flexible
stems for ear swabs
36) MICRIN ORAL ANTICEPTIC: female
mouth speaks―about bad breath and this mouth wash
37) CONTAC NASAL MIST: little
skunk―sometimes it pays to have a stuffed nose―now he smells
38) FOCUS: animated little boy drops
big white pills into Focus bottle―from Alka-Seltzer people, Miles
labs―"works on the pain, not the brain"
39) LADY SUNBEAM ELECTRIC SHAVER:
whistle at women's legs―has built in light―"a girl never has
enough light when she shaves her legs"
40) UNICAP CHEWABLE VITAMINS FOR
CHILDREN: balloon man field―kids, too―Upjohn product
41) JERGEN'S LOTION: clay modeling
in New York's Art Students League―woman has dry hands
42) PHASE III SOAP: rub cream bar on
washcloth, you get cream―rub deodorant, you get deodorant
43) BAND-AID SHEER STRIPS: kids at
swimming pool―boy peels off his bandage
44) CLAIROL'S KINDNESS HAIR
CONDITIONER: woman watching gangster movie on TV―treats her hair during
commercial break―good shots of car chases
45) VITAPOINTE HAIR DRESSING: summer
sun and wind hurt hair―Clairol product saves hair
46) FEEN-A-MINT LAXATIVE: cello
player changes tones to accentuate message
47) SCORE SPRAY DEODORANT: man needs
more power―Sampson being torn apart by chariots
48) JOHNSON'S BABY POWDER: baby's
ear, nose, eyes, hands feel and touch―Alexander Scourby―mommy talks
to baby―powder "feels like love"
1) CONTAC: 600 tiny time pills
focused on―bouncing pills
2) COLDENE COUGH MEDICINE: wife
mothers her husband with a cold―she tastes it first―he is Rocky
Graziano
3) CLAIROL GREAT DAY HAIR COLORING:
Dolph Sweet as a 44-year old tough warehouse worker able to keep up with the
younger guys―cause he dyes his hair―"real men don't do
that"―[well acted]
4) GILLETTE STAINLESS STEEL BLADES:
squawking parrot "speaks" with subtitles to introduce this new
blade―actually says "How are you fixed for blades?"
5) CLAIROL GREAT DAY HAIR COLORING:
52-year old in barber chair will be made to look years younger―"if we
hadn't been watching only his barber would know for sure"
6) DIAL SOAP: mommy bathes baby in
bassinette
7) THERMA-BLEM: teenage
acne―Upjohn product―advice to parents for their kids―still
B&W pictures of teens in profile
8) STRIPE TOOTHPASTE: mom chases
boy―"You can lead a child to toothpaste, but you can't make him use
it."
9) YARDLEY OF LONDON: "The
London Look"―"London, where the new scene
began."―color footage of Carnaby Street and mod
London―wonderfully edited historical montage with no mention of any
product―Jean Shrimpton is model film
is in EXCELLENT KODACHROME COLOR
10) SCORE HAIR LOTION: "works
great" on various hairstyles associated with social stereotypes
11) BAND-AID SHEER STRIPS: close-up
of woman opening a band-aid bandage―with super Stick―"blends
with your skin, is almost invisible" [if you're white person!]
12) ISODETTES THROAT LOSZENGES:
Dracula can't suck woman's throat
13) WINDJAMMER COLOGNE: man in
sailing boat―Avon product
14) LOTION LUX SOAP: woman washing
her face―lathers up, then counts to ten to soften skin―then
Japanese, German, Swedish girls also count to ten
15) FRESH SPRAY DEODORANT: in-laws
coming over for dinner―fish-eye lens with throbbing drum makes them look
foreboding
16) TEK TOOTHBRUSH: hand purse for
$1 offer―with label from toothbrush
17) PHASE III SOAP: magician lady
put two bars of soap into one box and withdraws Phase III―deodorant and
cream
18) PHASE III SOAP: man chooses to
dance with brunette, although blonde smells great―but she doesn't look
softer, too, as does brunette―which would you rather: smell nice or dance?
19) GILLETTE STAINLESS BLADE: man
shaving with electric razor in ad for blade―try this blade once and you'll
never go back―the spoiler'
20) BABY MAGIC LOTION: "a baby
is born"―baby has original vernix protection―now this lotion
helps―"inspired by nature's own protection"
21) MENNEN TOILETRIES: Flash Lewis,
speed specialist―nerdy guy on motorcycle with blonde hanging on to
him―Skin Bracer and Speed Stick deodorant
22) OLGON BATH DEODORANT: woman
taking bath―with this product, comes a [false] promise: "you'll never
need an underarm deodorant again"―from 24 to 48 hours
23) BRITISH STERLING COLOGNE: make
him a legend in his own time"―"you may both go down in
history"―medieval castle and maiden on horse, but modern man walking
alongside
24) CONTAC: Chinese-accented man
explains "most cold medicines like Chinese food..."―chopsticks
and pills―ETHNIC
25) BUFFERIN: folk trio singing in
nightclub―couple at table, woman has headache―better than
aspirin―"because you never know how annoying a headache's going to
be"
26) GILLETTE RIGHT GUARD DEODORANT:
Humphrey Bogart imitator advises "beautiful dame" about keeping dry
27) ROMILAR COUGH LOSZENGES: man
coughing in movie theater―long-lasting relief
28) ALBERT VO5 SHAMPOO: pretty model
can only control her hair with this brand―"it's just a question of
using your head"
29) REM COUGH MEDICINE: kids
playing―can become sick quickly―freckle-face boy with cold
30) PHASE III SOAP: woman draws face
on cream bar, deodorant bar become the body of human
31) SWEETHEART SOAP: lilac, lemon
cream "flavors" of facial soap―from Purex―"so
fragrant, colorful, so like a woman"―SEXIST
32) FEEN-A-MINT LAXATIVE: cello
player changes tones to accentuate message
33) GILLETTE STAINLESS STEEL BLADES:
celebrity Sid Caesar as German
count does his German-accented character―exclaims, "Hey, that's a
real sword" when he tries to break blade over his knee―"the
spoiler"―humorous
34) PHASE III SOAP: woman bores a
hole in bars of soap and bolts them together
35) PERSONNA ULTRA-CHROME BLADES:
boxer Joe Frazier says, "If Personna can shave you easy, Personna can shave
you real easy"―sports
36) MACLEANS TOOTHPASTE: Frankie
Laine sings theme song as young white couple cavorts―whip sound in song as
in "Mule Train"
37) GILLETTE STAINLESS BLADES:
cartoonist sketches "bugs" in the steel of blades―now the bugs
are out
38) CHOCKS VITAMINS: announcer with
microphone is inside a kid's stomach filled with junk foods―fantasy
39) PHASE III SOAP: woman in shower
using different soap in each hand―deodorant and cream bars―now all
in one
40) 5-DAY DEODORANT PADS: roll ons
and creams and sticks cover like this―but 5 Day pad covers completely
41) EXCEDRIN P.M.: pajama
party―mom breaks up pillow fight, ―how are you going to get to
sleep?
42) JOHNSON'S BABY POWDER: woman
bathing with "Brahm's Lullaby" in background―uses baby
powder―"it's as easy as taking powder from a baby"
43) PLUS WHITE TOOTHPASTE"
woman smiles―stain remover―8 seconds
44) GILLETTE RIGHT GUARD DEODORANT:
Mona and husband speak about man in room 2-D, through medicine
cabinet―this is sequel to original spot―wife of Chuck McCann opens
cabinet to speak to Mona and husband
45) JOHNSON'S BABY POWDER: grandma
arrives to spend a few days―little Lisa shows her to her room, unpacks
baby powder
46) VITALIS HAIR LOTION: diverse
men's choir sings its praises―"every, every, every...hair on you
head"―Jack Klugman voice over
47) RISE LIME & MENTHOL SHAVING
CREAM: two hands shake and mix the two essences
48) PHASE III SOAP: soap bars spray
and ooze deodorant and cream―now both in one
49) ALLEREST: flowers,
weeds―sneezes―take an ocean voyage,
nobody suffers from hay fever there
50) MILES NERVINE: animated
spot―wife literally is a bundle of nerves tied up on couch―husband
calms her with pill
1) DR. SCHOLL'S ZINOPADS: little
disc for corns―"if the shoe pinch, wear it" 2) COTY ORIGINALS MAKEUP: Coty fashion awards―model explains that makeup is fashion these days―close-ups of application
3) INTIMATE SPRAY MIST COLOGNE:
"something intimate is going on"―"one of the world's seven
great fragrances" by Revlon
4) PLUS WHITE TOOTHPASTE: Rome
Conservatory choir warming up―white teeth, superficial stains removed
5) XANADU COLOGNE: Eileen is a
"born Xanadu"―she cries―"one of the 12 great
fragrances by Faberge, every woman is born for one of them"
6) JOHNSON'S BABY SHAMPOO: blonde
wanders through park, sleeps in a crib like a baby, sucks her thumb while asleep
7) MAX FACTOR LIPSTICKS: ultra
lucent―"color slithers on like a lick of cream"―close-ups
of applications
8) MENNEN TENDER AIDE RASH OINTMENT:
newborn baby constantly exposed to rashes―this cream fight rashes
9) RESDAN SHAMPOO: "Meet
Sue" hair is out of condition―bad dandruff
10) CLAIROL NATURAL BLONDE HAIR
COLORING: woman and man underwater swimming, kissing―her hair is
focus―"even the Atlantic Ocean can't wash" it out of your hair
11) JOHNSON'S BABY CREAM: baby in
still photos―clears chaffing and rashes
12) HELENA RUBINSTEIN LONG LASH:
mascara and lash builder in one―"the lengths to which some women will
go to look beautiful"―also throws in Rubinstein's home hair coloring,
Tintillate
13) TRUCE PAIN RELIEVER: nerdy man
discovers popularity by playing songs on his hollow head―but gets
headaches―now he's popular again because he has no headache
14) COTY CREAM STICKS: nerdy woman
needs glamour, uses this lipstick and looks like glamorous Suzy Parker (who
replaces her on camera)
15) BAND-AID PLASTIC STRIPS: German
oomp-pah quartet marches to celebrate this big bandage
16) FIRST HAND LOTION: women's
fashions from turn of century to today
17) ETIQUET CREAM DEODORANT: woman
feels feminine, her beauty routine is perfect―early 1950s
18) OOH-LA CALIFORNIA LIPSTICKS: Max
Factor lipsticks and nail polishes
19) BAND-AIR SHEER STRIPS: little
girl running along beach―has cut finger, "kiss it with a Band-Aid
Sheer Strip"
20) BRECH CREAM RINSE: "What do
South Seas Island beauties uses after washing their hair?"―the secret
of coconut oil
21) BAND-AID SHEER STRIPS: toy frog
in empty can―need more band-aid
22) CHANT d'AROMES PERFUME: 8
seconds
23) SHALIMAR PERFUME: interrupt male
voice over―woman says, "You'll never learn about Shalimar by watching
television."―anti-commercial
24) GILLETTE TECHMATIC RAZOR :
lightning flashes and thunder, spooky―doesn't look like a razor, looks
like a baby vacuum cleaner―GENE WILDER is the male model shaving with
it―his first "horror film"
(1965)
25) JOHNSON'S BABY CREAM: girl baby
crawling around
26) CLAIROL CONDITION: man can get
lost in beautiful hair―blonde on beach―for troubled hair
27) COTY ORIGINALS: same as No. 2
28) SOFTIQUE BATH OIL: woman relaxes
with it after a rough day―fantasizes while bathing
29) CHANTILLY DUSTING POWDER:
"I have a vice"
30) COTY CREAM STICKS: same as No.
14
31) CHANT d'AROMES: another 8-second
spot
32) CHANTILLY PERFUME:
French-accented woman and English man argue over its pronunciation―8
seconds
33) CHANT d'AROMES: same as No. 31
34) JOHNSON'S BABY LOTION: baby in
bassinette splashing it’s pink lotion
35) BAND-AID SHEER STRIPS: can full
of screws―run out of band-aids
36) BAND-AID PLASTIC STRIPS: litle
girl pulls off bandage―shows how to remove band-air correctly
37) COTY ORIGINALS MAKEUP
COLLECTION: English-accented woman explains as young woman played by Twiggy
look-alike applies eye makeup October 1967
38) WASH & CARE: woman splashes
water on her face―new Tussy product washes and creams and moisturizes
39) JOHNSON'S BABY POWDER: sprinkle
in golf shoes
40) VITALIS HAIR LOTION: barbers rub
it into various male heads―energetic choir sings about "every, every,
every..." hair―Jack Klugman voice over
41) JERGEN'S LOTION: young people
having fun at carnival―lobster hands can ruin everything―her hand
turns to lobster claw―fantasy
42) CLAIROL BORN BLONDE HAIR
COLORING: "have you found the real you?
Some women never do."―should have been born a blonde
43) CREPE DE CHINE PERFUME: French
perfume―8 seconds
44) CLAIROL SPARKLING COLOR HAIR
COLOR LOTION: hair from dull brown to rich brown―woman combing hair
45) JOHNSON'S BABY POWDER: mommy
coos over her baby
46) POLY COLOR CREAM SHAMPOO TINT:
young woman out on the town BRITISH
COMMERCIAL
47) CLAIROL INNOCENT BLONDE: little
white girls frolic in field―this is "for grown up girls who were
blonde as babies and would like to be blonde again"
48) TRUCE PAIN RELIEVER: wealthy man
once had to live with a headache―another man with a hammer keeps hitting
him on the head in various situations
49) CAMAY SOAP:
animation―woman losing identity as a woman from using husband's
soap―"I don't want to be different, I just want to be a girl"
50) FRESH SPRAY DEODORANT: Pippa
Williams in Kenya uses it in
the heat and humidity of Africa
NOTE: first 8
commercials are from TONY MARTIN SHOW
1954-1955
1) BOBBI HOME PERMANENT: jingle
commercial―Tony Martin appears at end
2) VIV LIPSTICK: singing jingle
3) WHITE RAIN SHAMPOO: "your
hair is romance"
4) WHITE RAIN SHAMPOO: "hair is
the essence of romance"
5) BOBBI HOME PERMANENT: girl and
boy hold sign for high school dance
6) TAME HAIR RINSE: cartoon and
model
7) BOBBI HOME PERMANENT: still
another song
8) WHITE RAIN SHAMPOO: hair and
romance again
9) CREST: Indiana University
scientists tested hundreds of children with Crest and another brand for two
years―Crest resulted in 24% fewer cavities
diet
10) TAFON MINERAL WATER DIETARY
SUPPLEMENT: Jimmy Fidler uses Morse code to emphasize message of reducing your
weight with this product―"Reduce the Tafon way" which is
appetite appeasement―early 1950s
Tafon is "No fat" spelled backwards
11) TAFON: man in ice box looking
for food says most people overeat but they wouldn't if they took Tafon because
it reduces appetite
12) TAFON: narrator compares fat
fish in oceans or streams to fat people because fat people don't live as
long―fat man shown eating too much food while woman who lost weight is
shown modeling pretty dress
13) EXCEDRIN: woman testifies to
value of "new Excedrin" for headaches―diagram of statistics
proving its strength
14) FRESH: crème deodorant―is
homogenized―also a stick, roll-on that's upside down―since
1930―but it's no shortcut to romance, just to keep you fresh
15) JOHNSON'S BABY POWDER:
5 seconds
16) BAN SPRAY DEODORANT: politician
uses it
17) JOHNSON & JOHNSON FIRST AID
CREAM: wrestler uses it
18) SOMETHING ELSE: home permanent
19) MIDNIGHT COLOGNE: sexy woman
rubbing her body―exciting things happen
20) JOHNSON'S BABY POWDER:
5 seconds
21) CHANT D' AROMES: European
perfume
22) BAND-AID SHEER STRIPS: 8 seconds
23) CHANT D' AROMES: European
perfume―French woman voice over
24) BAND-AID SHEER STRIPS: flesh
color design on clear plastic―pitched for white people
25) MISS CLAIROL HAIR COLOR BATH:
mom and daughter at beach―dreaming in color―"Does she or
doesn't she?"
26) REXALL SUPER PLENIMUM VITAMINS:
save up to $7 in special sale―official vitamin of NHL, NFL, and U.S.
Olympic team
27) REXALL SUPER PLENAMINS VITAMINS:
Jim Plunkett wins Heismann trophy uin 1970 and is #1 draft choice―now uses
this vitamin―FROM 1970
28) REXALL SUPER PLENAMINS VITAMINS:
Jim Plunkett―shorter version of #15
29) REXALL DRUG STORE: one-cent sale
promo
30) REXALL SUPER PLENAMINS VITAMINS:
special sale
31) REXALL DRUG STORE: coupon book
for special sales
32) REXALL SUPER PLENAMINS VITAMINS:
49 cents for trial size
33) REXALL DRUG STORE: sizzling
summer sale
34) REXALL SUPER PLENAMINS VITAMINS:
Olympic scenes―special on vitamins
35) REXALL SUPER PLENAMINS VITAMINS:
focus on a pill and list all ingredients
36) REXALL DRUG STORE: Ben Franklin
endorses vitamin sale
37) REXALL SUPER PLENAMINS VITAMINS:
bottle of pills spell REXALL―silent
38) REXALL SUPER PLENAMINS VITAMINS:
Terry Bradshaw―silent
39) REXALL DRUG STORE: different
vitamins they sell
40) REXALL DRUG STORE: Pat Paulsen
in bed with yucky cold―Cough and Cold Center
41) REXALL DRUG STORE: sale on
various products
42) REXALL SUPER PLENAMINS VITAMINS:
ingredients―same as #23
43) REXALL SUPER PLENAMINS VITAMINS:
same as #29
44) REXALL DRUG STORE: complete line
of vitamins
45) REXALL DRUG STORE: "your
mother" plugs vitamins on sale
46) REXALL DRUG STORE: "your
mother" again plugs various vitamins
47) REXALL HOT LEMON: with vitamin C
for colds
48) REXALL DRUG STORE:
vitamins―same as #31
49) REXALL BABY SHAMPOO: man stroke
blonde's hair
50) REXALL DECONGESTANT TIME
CAPSULES: TV talk show format to plug cold pills
51) REXALL IOREX IRON TONIC:
short-order diner
52) REXALL DRUG STORE:
vitamins―same as #35
53) REXALL SUPER PLENAMINS VITAMINS:
ingredients―same as #29
FIRST
24 COMMERCIALS ARE ROUGH TEST ADS
1) DIABLO MEN'S HAIR GROOM: still
photos of speedboat race with macho man with fencing scar on cheek―he even
looks devilish― and bikini-clad woman lying down looking adoringly
up―for adults only and for men who are going
places―sexist―B&W
2) DIABLO MEN'S HAIR GROOM: still
photos of speedboat race and sexy man with picture in briefcase of woman with
her hand inside her blouse and postcard that says Madrid―for the man who
is going places―sexist―B&W
3) DIABLO MEN'S HAIR GROOM: same as
opening scenes as 1 and 2 above with ending of number 2
4) DIABLO MEN'S HAIR GROOM: for the
devil-may-care―same as number 2 above
5) DIABLO MEN'S HAIR GROOM: same as
number 2―shorter
6) DIABLO MEN'S HAIR GROOM: short
version of number 1
7) DIABLO MEN'S HAIR GROOM: macho
man with fencing scar at head of table of executives with one woman―she
stays behind to embrace him―he scorns her and is off to Stockholm for
another woman
8) DIABLO MEN'S HAIR GROOM: still
photos of macho man in Spain with falcon and Arab assisting him―he is with
Spanish woman, but is off to Zurich and another woman―sexist
9) DIABLO MEN'S HAIR GROOM: same as
number 8
10) DIABLO MEN'S HAIR GROOM: shorter
version of number 8
11) DIABLO MEN'S HAIR GROOM: same as
number 7
12) DIABLO MEN'S HAIR GROOM: longer
version of number 8
13) DIABLO MEN'S HAIR GROOM: same as
number 8
14) DIABLO MEN'S HAIR GROOM: SAME AS
number 8
15) DIABLO MEN'S HAIR GROOM: same as
number 6
16) DIABLO MEN'S HAIR GROOM: 8
second cut of man with scar
17) DIABLO MEN'S HAIR GROOM: short
version of number 8
18) DIABLO MEN'S HAIR GROOM: same as
number 2
19) DIABLO MEN'S HAIR GROOM: 8
second cut of man in Spain
20) DIABLO
21) DIABLO
22) DIABLO
23) DIABLO
24) DIABLO
25) JOHNSON & JOHNSON BAND-AIDS:
kids running and jumping need band-aids when hurt
26) JOHNSON & JOHNSON FIRST AID
CREAM: old Tarzan swats insects with elephant noise in background―Buster
Crabbe―celebrity
27) JOHNSON & JOHNSON: same as
26
28) STAX HAIR CREAM & DRESSING:
woman running her fingers through man's hair, him doing same to her, her doing
same to herself― B&W
29) GILETTE TECHMATIC RAZOR BAND:
close-up of man changing cartridge of razor―B&W
30) JOHNSTON STRIPED DAISIES
COOKIES: narrator asks Mr. Memory how many cookies does Johnston
make―answer is 37―B&W
31) U.S. PLYWOOD PANELING: good
paneling takes time to create, but it is worth waiting for, just like a
beautiful woman―sexist
32) BUFFERIN ASPIRIN: close-ups of
hands doing minor chores, like putting on stockings, using a
wrench―arthritis pain is helped by this analgesic
33) VISINE EYE DROPS: drawing of eye
with redness―"Gets the red out"
34) SLEEP-EZE: man trying to fall
asleep in tub of water, by reading a book, watching tv, but pills are better
35)
REMINGTON CORDLESS LEKTRONIC II: English couple are discussing the cost
of this cordless razor―cost is 14 pounds 18 shillings 6 pence
36) CONTAC COLD TABLETS: waiter
takes Contac and uses glass of water of his customer
37) GILETTE TRAVEL KIT: kid tries
out all five articles in kit and makes a mess with shaving cream―special
for Father's Day
38) IPANA TOOTHPASTE: car rolls over
toothpaste tube and squirts toothpaste onto toothbrush
40) CHANTILLY BY HOUBIGANT: bottle
shakes with sensation
41) CUTEX PERFUMED NAILS: man kisses
woman's hand and is amazed at beautiful smell―about 1965
42) CHANTILLY: bottle shakes, as its
beautiful fragrance will shake your world
43) JOHNSON'S BABY POWDER: cowboy
uses this product
44) SUCRETS: more people use, and
more doctors recommend Sucrets
45) JOHNSON & JOHNSON ANTISEPTIC
CREAM: Royal Canadian Mounted Policeman uses this to sooth and heal his chapped
skin―dog heels
46) JOHNSON & JOHNSON BAND-AID
SHEER STRIPS: still photo of woman amazed at sheerness
47) CONTAC COUGH CONTROL: man
coughing uses this cough syrup
48) JOHNSON' BABY POWDER: close-up
of woman showing her soft legs
49) APPLAUD HAND SOFTENER: this hand
cream softens your womanly hands
50) IPANA FLOURIDE TOOTHPASTE:
toothpaste in vise
51) JOHNSON'S BABY POWDER: 8 seconds
52) BUFFERIN: hippopotamus
roars―woman has headache at zoo
53) JOHNSON'S BABY POWDER: 8 seconds
54) HALL'S MENTHOLYPTUS COLD TABLES:
woman swallows one― 8 seconds
55) JOHNSON'S BABY POWDER: 8 seconds
56) JOHNSON & JOHNSON FIRST AID
CREAM: Lily Tomlin is human target for knife thrower
57) 5-DAY DEODORANT: medical article
on "social security"―deodorant
roll-ons, pads, spray
58) ACTIVE ANTIPERSPIRANT:
animation―keeps the animal in you, in you
59) GILLETTE RAZOR BLADES: man
shaving at mirror in morning -what's wrong with American men today―they're
getting spoiled "The Spoiler"
60) CHANTILLY POWDER: powder box
shakes
61) JOHNSON & JOHNSON FIRST AID
CREAM: man in Arab outfit on camel―ethnic
62) PHASE III: rub cream bar on wash
cloth―cream and deodorant in this soap
63) BAND-AID SHEER STRIPS: boys
playing marbles―smallest scratch needs Band-Aid
64) JOHNSON'S BABY POWDER: 8 seconds
65) CONTAC: hay fever
sufferers―don't let weeds push you around
1) CLAIROL RADIANTLY RED SHAMPOO-IN
HAIR COLOR KIT: many women demonstrate variety of red hair
colors―"Every woman should be a redhead at least once in her
life"
2) JOHNSON & JOHNSON BAND-AIDS:
different shapes of band-aids for different parts of body―B&W
3) JEAN NATE AFTER BATH LOTION: sexy
woman in towel spreads lotion all over her body
4) COTY L'AIMANT PERFUME SPRAY: sexy
woman sprays self
5) RAYETTE MIST HAIR DRYER: more
than just hot air, it has mist and also doubles as a facial sauna
6) SOFTIQUE BATH OIL: woman takes
bath in bath oil
7) MAX FACTOR OH-LA CALIFORNIA
LIPSTICKS: woman applies lipstick and nail color
8) MAX FACTOR GO FOR BAROQUE
LIPSTICK: woman shows different colors of this lipstick and nail
polish―"It's the game every girl wins"
9) BRISTOL MYERS FIRST HAND CREAM
LOTION: grandmother tries new kind of hand cream that comes out of a can like
shaving cream
10) MENNEN BABY MAGIC SKIN CREAM:
woman rubs this cream over baby and soothes it to sleep
11) CARON PERFUME: men of different
countries ask women in their local language "What are you
wearing?"―man and woman from Copenhagen are naked―French man
comes home to wife smelling of this perfume and it's not hers―sexist
12) NOXEMA SKIN CREAM: pretty woman
washes face
13) CLAIROL MOON BABIES LIPSTICKS:
women wear extra silvery lipstick to match their hair color and seduce
men― switch on the witch in blondes, spark a sexy look in
brunettes―sexist
14) SATURDAY NIGHT HAIR SPRAY: woman
sprays hair then brushes it―for women with straight hair
15) DIAMOND DEB NAIL FILE: beautiful
hands lead orchestra with this nail file―conducts a symphony and plays
violin while filing
16) EYLURE LASHES: close-up of man's
eye following something with woman saying "Men make passes at women who
wear lashes"―sexist
17) AMBUSH PERFUME BY DANA: if
you're a girl you are always waiting: for
a boy to notice you, to ask you to dance, to marry you―why not plan an
ambush instead with this perfume―sexist
18) BAND-AID SHEER STRIP: close-up
of newest sheer strip
19) CLAIROL SILK 'N SILVER HAIR
COLOR: grandmother and grandson in park have fun―"What makes a
younger man love an older woman" and "A fellah likes to have a pretty
lady on his arm"―sexist
20) COTY CREMESTICK: homely woman is
transformed into Joey Heatherton after using this lipstick celebrity
21) SOFTIQUE BATH OIL: woman
attempts to light man's cigarette while he falls all over her―sexist
22) TONI INNOCENT HAIR COLOR: room
full of four year olds have natural hair color, and Toni will look this
way―14 innocent colors, and one of them is you, babe
23) CALGON BATH OIL BEADS: woman in
limousine en route to Monaco takes bath in car―fantasy
24) FRESH SPRAY DEODORANT: man paces
up and down street waiting for his date―she is tense and should have used
Fresh
25) CLAIROL NICE 'N EASY HAIR COLOR:
"The closer he gets the better you look"―beach scene with happy
couple
26) HELENA RUBENSTEIN LONG LASH
MASCARA: the lengths some women will go to just to look beautiful―pun on
long dress and slacks and sexy look
27) PERSONAL PRODUCTS COMPANY:
cartoon hand writes "because" but does not identify product
28) RESDAN DANDRUFF SHAMPOO: absurd
scenes of woman walking in field with portable Victrola, man in bathtub in
middle of ocean wahing hair with Resdan―famous ad
29) TUSSY ROLL-ON DEODORANT: woman
dances with dry armpits
30) CLAIROL BORN BLONDE: woman at
party playing sleuth game of "Who did it?"―Clairol did it with
this product
31) PACQUIN COLD CREAM: model
removes heavy makeup
32) JOHNSON'S BABY POWDER: mom
powders baby while kid off-camera asks questions about babies―"too
bad you had to get a bald-headed one"
33) SQUIBB BROXIDENT ELECTRIC
TOOTHBRUSH: close-up of automatic toothbrush―faster is better
34) CHANTILLY PERFUME BY HOUBIGANT:
two voices pronounce this perfume, one with French accent
35) SHOWER TO SHOWER BODY POWER:
woman rubs body with this powder and it feels so refreshing that beach scenes
appear on her bare skin
36) JOHNSON & JOHNSON BAND-AID
SHEER STRIP: little girl runs at top speed so mom can patch up her cut
37) CLAIROL NATURALLY BLONDE HAIR
COLOR: man and woman only say "Marge" and
"George"―George becomes very passionate after Marge becomes
blonde―sexist
38) EARL SCHEIB CAR COLORING: woman
in bar can't attract men, so she goes to bathroom to change her makeup―her
change is compared to a car's paint job: dents and scrapes are hand-sanded down
as she wipes off makeup, cover the body with a protective undercoat as she rubs
cream on her face, sprayed in a choice of colors as she sprays her
hair―when she returns to bar she attracts that special man and they leave
in his car―get a $100 look for $29.95―sexist
39) FIVE DAY DEODORANT PADS AND
ROLL-ON DEODORANT: teenage girl on stool quotes magazine about effectiveness of
these two deodorants for social security
40) FIVE DAY DEODORANT PADS: Barbara
Feldon in towel pushes these deodorant pads―celebrity 1961
41) CHANTILLY BY HOUBIGANT: close-up
of different bottles shaking as they can shake up your world
43) DIAMON DEB: same as number 15
44) JOHNSON'S BABY POWDER: jockey
poses as woman says this will keep you dry no matter whose baby you are
45) CONTAC COLD TABLETS: fireman
takes Contac before he gets a cold
46) CLEARASIL: teenage girl promises
to eat right and use Clearasil regularly to clear up her face―they want to
lose her as a customer
47) HAZEL BISHOP SPUN SATIN MAKEUP:
woman sprays foundation makeup on her hand, then blows it off it's so light
48) FRESH STICK AND ROLL-ON
DEODORANT: woman demonstrates new spray
49) MAX FACTOR MAKEUP: narrator asks
"What is a woman?" as a peacock walks in field and he answers proud,
beautiful alive with her own private magic that begins with her eyes―woman
applies heavy eye makeup EXCELLENT
COLOR
1) HEAD AND SHOULDERS SHAMPOO: men
notice pretty girl has dandruff shampoo
2) HEAD AND SHOULDERS: co-ed
attracts BMOC but he sees dandruff
3) HEAD AND SHOULDERS: saleswoman in
tobacco store notices man has dandruff
4) HEAD AND SHOULDERS: golf
instructor notices woman has dandruff
5) HEAD AND SHOULDERS: black
secretary meets black executive but she has dandruff
6) HEAD AND SHOULDERS: magician has
dandruff
7) HEAD AND SHOULDERS: young man
talks to camera about dandruff
8) HEAD AND SHOULDERS: co-ed talks
to camera about dandruff
9) HEAD AND SHOULDERS: women discuss
dandruff while exercising
10) HEAD AND SHOULDERS: man in
shower asks wife for shampoo
11) HEAD AND SHOULDERS: Farrah
Fawcett and Penny Marshall are roommates―celebrity
12) HEAD AND SHOULDERS: father and
daughter share shampoo
13) HEAD AND SHOULDERS: repeat of 12
14) HEAD AND SHOULDERS: Bernie
Hamilton borrows fellow athlete's shampoo―black celebrity
15) HEAD AND SHOULDERS: George
Fenniman discusses Vicki Lawrence's dandruff―celebrity
16) HEAD AND SHOULDERS: woman has
two images of herself sitting on her shoulders―fantasy
17) HEAD AND SHOULDERS: neighbor
borrows a cup of shampoo
18) PRELL SHAMPOO: woman says Prell
is harsh but beautician uses Prell to change her mind
B&W
19) HEAD AND SHOULDERS: man tells
wife about colleague who has dandruff but he is really trying to tell her she
has dandruff―"A Man Named Peggy, 1976"
20) HEAD AND SHOULDERS: man helps
Vicki Lawrence and friend move into apartment but he has dandruff
celebrity
21) HEAD AND SHOULDERS: actors use
dandruff shampoo
22) HEAD AND SHOULDERS: repeat of 6
23) HEAD AND SHOULDERS: woman trying
on hats has dandruff
24) HEAD AND SHOULDERS: television
repairman has dandruff and it prevents him from moving into sales
25) HEAD AND SHOULDERS: Ron Silver
uses shampoo-celebrity
26) HEAD AND SHOULDERS: repeat of 9
27) HEAD AND SHOULDERS: woman's
brother is returning from Army and dates Irish girl with dandruff
28) HEAD AND SHOULDERS: co-eds in
library discuss dandruff of handsome student
29) HEAD AND SHOULDERS: repeat of 1
30) HEAD AND SHOULDERS: repeat of 3
31) HEAD AND SHOULDERS: repeat of 4
32) HEAD AND SHOULDERS: woman talks
to camera and discusses husband's dandruff
33) HEAD AND SHOULDERS: student
golfer wants people to notice his golf game and not his dandruff
34) HEAD AND SHOULDERS: repeat of 25
35) HEAD AND SHOULDERS: black
sculptress discusses dandruff with fellow sculptress
36) HEAD AND SHOULDERS:
manufacturer's representative discusses test shampoo with interviewer―1974
37) HEAD AND SHOULDERS: woman
discusses test shampoo with interviewer―1974
38) HEAD AND SHOULDERS: black woman
discusses test shampoo with interviewer
39) HEAD AND SHOULDERS: teacher
discusses test shampoo with interviewer
40) HEAD AND SHOULDERS: husband
hands dandruff shampoo to wife in shower
41) HEAD AND SHOULDERS: young couple
frolic in woods and discuss dandruff and girl washes her hair under a water
pump!
42) HEAD AND SHOULDERS: mother hands
daughter dandruff shampoo in water
43) HEAD AND SHOULDERS: wife urges
husband to use dandruff shampoo
44) HEAD AND SHOULDERS: weatherman
discusses sale of shampoo and Scope
45) HANDLER SHAMPOO BY GILLETTE: man
in shower washes hair
46) PH PRINCIPLE BY CLAIROL: woman
on merry-go-round say they just pH-ed their hair and feel like kids again
47) HEAD AND SHOULDERS: repeat of 19
48) HEAD AND SHOULDERS: repeat of 19
49) HEAD AND SHOULDERS: black wife
hands husband shampoo in shower
50) HEAD AND SHOULDERS: repeat of 49
52) HEAD AND SHOULDERS: husband
hands wife shampoo in shower
53) HEAD AND SHOULDERS: Ron Silver
borrows shampoo from friend in locker room
1) HEAD AND SHOULDERS: Mother
convinces daughter to use Head and Shoulders shampoo
2) HEAD AND SHOULDERS: (Black
Husband and Wife) She switches shampoo on him and bets him a new stove that it
will stop his dandruff―she can't cook
3) HEAD AND SHOULDERS: Showering in
the woods He switches shampoo on her and makes her carry the bags
4) HEAD AND SHOULDERS: Talk show
after shampoo switch
5) HEAD AND SHOULDERS: White
couple―he switches shampoo on her―"Better a tricky husband than
a flaky wife
6) HEAD AND SHOULDERS: Same as No.
2―shampoo
7) HEAD AND SHOULDERS: New Head and
Shoulders Fragrance―he lets her take the car if she can prove it will stop
his dandruff―shampoo
8) HEAD AND SHOULDERS: (IN SPANISH)
Father catches daughter using his shampoo
9) HEAD AND SHOULDERS: New
Fragrance―Husband says he'll eat his hat if the shampoo he had to use will
help his dandruff―celebrity
10) HEAD AND SHOULDERS: Test
shampoo―talk show―(black woman)―same
11) HEAD AND SHOULDERS: Try adult
shampoo―Same as No. 1
12) PRELL: I was flat till I went
Fluffy ―shampoo
13) HEAD AND SHOULDERS: New
Fragrance―Husband and Wife bet that new improved shampoo will fight
dandruff also
14) TEGRIN MEDICATED SHAMPOO:
B&W―doctors
15) TEGRIN MEDICATED SHAMPOO: New
Gel Formula
16) PALMOLIVE AFTER SHAVE LOTION:
B&W―also Palmolive shaving cream advertised―
17) BISODAL: Antacid―B&W
18) DRISTAN MIST: B&W―Wife
doesn't have to hear husband's hacking in the morning since Dristan Nasal Spray
19) DRISTAN MIST: Same as No.
19―Dristan Nasal Spray
20) AYDS: Dietary Candies for
reducing your fat
21) DEEP MAGIC: Skin care and
conditioner―No scene, just advertisement
22) DOAN'S PILLS: Father can't help
son with roof because of his back pain―
23) LADY CLAIROL: Hair
coloring―White woman with a wish to live the rest of her life as a
blonde―Blondes have more fun―"If I have only one life, let me
live it as a blonde."
24) LADY CLAIROL: Same as No. 23
25) MENNEN SKIN BRACER: Replace the
water cooler in the office with Mennen Skin Bracer, life will be less
tense― woman in the office hugs another employee
26) MENNEN PUSH BUTTON DEODORANT:
Send a can to a friend―someone who needs it―women included
27) CLAIROL: Instant
Condition―Woman On Beach
28) CORRECTOL: For occasional
irregularity―keep the woman inside
29) ROMILAR: Relieve Coughs and Cold
for eight hours―Man taking regular cough medicine the entire
day―also Children's Romilar Cough Syrup advertised
30) DRISTAN TABLETS: When your
street turns into Hay Fever Street―woman sneezing on block
31) EFFERDENT: For Denture
cleaning―From out of the blue comes the brightest dentures ever
32) CLAIROL CALIFORNIA GIRL: Woman
riding horse on beach and in the sun but she's in New York―use make-up to
get the California girl look
33) PALMOLIVE RAPID SHAVE: Frank
Gifford―Celebrity―Quarterback for New York Giants
34) EXCEDRIN HEADACHE MEDICINE:
Husband is in bed building model airplane―He's really annoying and she has
an Excedrin Headache
35) VOTE TOOTHPASTE: It's like
biting into a snow ball
36) NEW DAWN HAIR COLOR: Woman in
front of mirror
37) VO5 SHAMPOO: Depressed little
girl sees older sister with a boy and tries her sister's shampoo―she gets
a little boy at the end
38) JERGEN'S LOTION: 'Scrub Brush
Rough'―mood is right on horse carriage―Keep your hands Kissing Soft
39) LISTERINE: Surfing on beach No
chic gives him a second look because of his bad breath―uses Listerine
mouth wash and he gets the girls
40) LISTERINE: 'Kills Germs―
Keeps Breath Fresh for Hours'―School Teacher on vacation in the West
Indies has date with a Cornel in the Navy―mouth wash
41) LISTERINE ANTISEPTIC: Helps
prevent colds―Two mothers in the rain talking
42) SCOPE MOUTH WASH: 'Doesn't give
medicine breath―Two women working for airline―people are rushing
past her till she uses scope
43) VITALIS: For men's
hair―Has no Grease
44) LISTERINE ANTISEPTIC: Girl in
College can't get the lead because the leading men aren't responding until she
uses Listerine
45) LISTERINE THROAT LOZENGES: older
woman singing in the Church Choir―feels better after using lozenges
46) ROLAIDS: bowling
tournament―not a pro but would like that $1,500 grand prize―after
Rolaids, he gets it
47) HOUR AFTER HOUR DEODORANT: new
48 hour formula―young girl leaves date worried-father suggests 48
hour―boy is studying with her
48) COLGATE TOOTHPASTE: Try the
hidden tube test and see more people use Colgate―'The ugly tube test'
49) NEW DAWN AND GET SET: For better
set and Better Style'
50) EXCEDRIN P.M.: Husband and Wife
sailing on boat―take Excedrin
P.M for when you had that headache last night
51) VITALIS: Barber shops use it
52) BAN DEODORANT SPRAY: Nerd in
gallery 'I don't have a problem with my home life―I live alone'
53) VICK'S FORMULA 44―When
your cough reflex acts up
54) VICK'S VAPO RUB: little boy
sleeping through cold
55) BAYER ASPIRIN: Bayer works
wonders
56) BAYER ASPIRIN: Husband and Wife
playing Chess―she knows Bayer works because she reads a lot
1) ULTRA BRITE TOOTHPASTE: unknown
Farrah Fawcett as sweet young thing whose mother warned her about many things,
"but mother never told me about Ultra-Brite"
2) BRIGHT DAY SHAMPOO: blonde
rinsing her hair
3-20) GILLETTE RAZOR: contains
multiplicity of commercials from Friday Night Fights TV show―for Blue
Blades, Foamy shaving cream, etc.―with Mel Allen, Squawky the Parrot, etc.
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Our holdings consist of PUBLIC DOMAIN titles
and films that remain protected through copyrights. While
Public Domain footage can be licensed immediately by
MacDonald & Associates, protected films must be cleared
with the copyright holder before being used in a new
production. Just because a motion picture is in our
inventory, it does not mean that MacDonald & Associates
maintains the legal right to license its use. Please contact
us for the copyright status on individual titles.
