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1)
LAY'S POTATO CHIPS: Bert Lahr and his young son, Oliver―bet you
can't eat just one 1960s
2) LAY'S POTATO CHIPS: same as #1
3) LAY'S POTATO CHIPS: same as #1
4) POST RAISIN BRAND: Rocky Graziano
and little boy consult "the raisin counter" on horse ranch
sports celebrity
5) ROBIN HOOD FLOUR: cartooned little girl draws picture of mommy and
brother―bake cookies and cherry pie
6) SAMSONITE LUGGAGE: unknown Marilu Henner sings and dances about sale of
baggage a la Cabaret
celebrity color
1970s
7) TIDE DETERGENT: Mrs. Minutti endorses this soap powder―hidden
camera interview dated March 27, 1963
8) GRAVY TRAIN: ducklings speak about this dog food―dog and ducks
eating out of same bowl 1960s
9) GRAVY TRAIN: little boy feeding his dog urges patience
1960s
11) ZALE'S THE DIAMOND STORE: shots of diamond rings floating in outer
space
12) CLOROX BLEACH: love blooms when boy and girl meet each other while
doing the laundry―with Clorox
13) ONE-A-DAY VITAMINS: pretty woman being ogled by men―she needs
50% more iron than men
14) STROMAN BREAD: people in swimming pool
15) HOUR AFTER HOUR DEODORANT: woman at party has B.O.―her daughter
tells her so
16) KOOL-AID: Bugs Bunny with kids and ghosts
17) DIET IMPERIAL MARGARINE: spreading butter a pretty woman contemplates
her figure
18) LADY SUNBEAM FACEMAKER COMPLEXION CARE KIT: woman uses it
19) AJAX SPRAY CLEANER: woman wiping up the dirt
20) COLGATE 100 MOUTHWASH: man greets wife with handshake―she has
bad breath
21) ALKA-SELTZER: linked to the emerging third world nations in
1960s―here black actor Raymond St. Jacques notes that in
modernizing Africa they get the blahs―the Somali Republic, Sierra
Leone, even in South America in Suriname―they all fight the blahs
with Alka-Seltzer―pictures of new hydroelectric dam, etc.
22) NOXEMA SHAVING CREAM: beautiful Swedish blonde Gunilla Knutson urges
"Take it off, take it all off" with Noxema shaving cream
23) DOLE PINEAPPLE: good foods with pineapple
24) KENTUCKY FRIED CHICKEN: comic spot―Cleopatra on beach all made
up―man arrives so she's too busy to cook―Colonel Sanders is
in this commercial
25) NOXEMA SHAVING CREAM: Carl Yaztremski takes it all off―with
Swedish blonde sports
celebrity baseball
26) PENNSYLVANIA DUTCH BEEF GOULASH: Pennsylvania Dutch country―men
on cart and with horses
27) LIPTON POWDERED SOUP: kids picking fruits
28) HILLS BROTHERS COFFEE: young people making snowman at ski
lodge―late 1960s
29) NOXEMA SHAVING CREAM: Bart Starr takes it off, takes it all
off―with sexy blonde urging him onward
sports football celebrity
30) HILLS BROTHERS COFFEE:
31) ULTRA BRITE TOOTHPASTE: Venice, Italy―beautiful woman in
gondola―gives your mouth SEX APPEAL
32) COLD POWER DETERGENT: even washes diapers and germ-proofs them
33) KENTUCKY FRIED CHICKEN: Colonel Sanders taking lie detector test to
ascertain his secret recipe of eleven herbs and spices―comedic
commercial
34) METRECAL: couple at shore―slim down while you live it
up―liquid or cookies diet food―1960s
35) METRECAL: stresses 19 flavors―all are complete meals―Mason
Adams narrates 1960s
36) ESSO GASOLINE: man on trampoline―for Tigerama campaign
37) RAPID SHAVE SHAVING CREAM: band, party―big production
38) AJAX WINDOW CLEANER: testimonials from three women
39) FAB DETERGENT: big sheep dog and two kids
40) ULTRA BRITE TOOTHPASTE: family in ski lodge―gives your mouth SEX
APPEAL
41) PALMOLIVE DISWASHING LIQUID: Madge (Jan Miner) manicures in
dishwashing soap
42) HOUR AFTER HOUR DEODORANT: same as No.
4
43) HOUR AFTER HOUR DEODORANT: girl comes home after a date ―she has
B.O. so dad clues her in
44) FAB DETERGENT: people in white clothes playing tug-of-war in mud
45) HELLMAN'S MAYONNAISE: youngsters at a picnic
46) PUREX BLEACH: Super bleach―New York City breeds special dirt
47) FRANCO-AMERICAN PIZZA PIES: man throwing pizza crusts―bite-sized
pizza pies now like Spaghetti-O's
48) BELL SYSTEM: long distance telephone rates―people
testify―rates cited
49) COOL WHIP: fancy party waiting for cream to be whipped
50) MAXWELL HOUSE COFFEE: opera singer Roberta Peters jogs and testifies
about Maxwell House―celebrity
51) SWEETA: two drops is all you need―woman sweetens 300 cups of
coffee for men
52) FAB DETERGENT: with borax―little boys and girls rolling in mud
53) KOOL-AID: Bugs Bunny with kids helping cattle roundup copy. 1967
1) RAPID SHAVE: lime scented shaving cream―Irishman with red beard
2) COLGATE TOOTHPASTE: the ugly tube test―with family
3) ALCOA WRAP: woman in kitchen demonstrates cooking with aluminum
foil―no scrubbing pots
4) TAB: women on the tennis court―Tab is better than any cola
5) SANKA INSTANT COFFEE: sepia toned film―hidden camera
6) POST RAISIN BRAN: man sneakingly eating raisins in the kitchen
7) DOMINO SUGAR: bouncing sugar boxes
8) PROLONG FLOOR WAX: women waxing the floor as exercise/ aerobic class
9) BEHOLD FURNITURE POLISH:
woman and sister wax table―lemon oil in Behold
10) AJAX SPRAY CLEANER: fastest gun in the house―shoots down greasy
messes
11) PALMOLIVE DISHWASHING LIQUID: Madge the manicurist
12) 9-LIVES CAT FOOD: kitten suckling its mother―natural
food―1967
13) BEHOLD FURNITURE POLISH: mom and daughter spraying
14) METRECAL: woman in rain―singing
"there'll be a change in the weather, and a change in
me..."―see also No. 48
15) ALCOA WRAP: wrap foods when
cooking―no pots to clean
16) HILLS BROTHERS COFFEE: Olan Soule and man and woman in laboratory
17) ALCOA WRAP: same as No. 15
18) PROLONG FLOOR WAX: woman can't rest and be a "wax skipper"
19) CANADA DRY GINGER ALE: 1930s style gangster women―the ginger ale
with a jolt!
20) ALL DETERGENT: cloddish men slop food on themselves―kids fix
greasy bicycles―mom knows All as "the grease buster"
21) PALMOLIVE GOLD BAR SOAP: man painting―wife tells him he has
perspiration odor [they don't call it B.O. anymore!]―with
hexachlorophene
22) AJAX SOAP PADS compares three soap pads―Ajax has a "heart
of soap"
23) PALL MALL: gold 100's or menthol tobacco cigarettes
24) BEHOLD FURNITURE POLISH" same as No.
9
25) PROLONG: B&W―man reading will to a group―this floor
wax lasts so long, it's America's slowest seller
26) BULL DURHAM: bull crossing railroad tracks―for tobacco
cigarettes
27) GULF NO-KNOCKS PREMIUM GASOLINE: polo team chasing engine―no,
engine is chasing polo ball―jazzy music
28) COLD POWER DETERGENT: woman at clothes line testifies to man with
microphone―it was getting my husband's underwear pink that got me
in trouble
29) RAPID SHAVE: office man crazed by the lime scent sprays colleagues
with shaving cream
30) BUSTER BROWN SHOES: kids talking about going to the moon
31) GULF NO-KNOCKS PREMIUM GASOLINE: avalanche falls on engine in
desert―in prehistoric times―in Hoboken, NJ ―Gulf is
climate-controlled
32) COLD POWER DETERGENT: same as No. 28
33) AJAX SOAP PADS same as No. 22
34) PALMOLIVE DISWASHING LIQUID: Madge plays gypsy music while manicuring
35) AJAX SPRAY CLEANER: same as No. 10
36) PALMOLIVE SOAP: same as No. 21
37) EXCEDRIN: man with IRS-induced headache―Headache #1040
38) STA-FLO FABRIC FINISH: restores original texture [ends short]
39) BAGGIES: kids throwing a Baggies around―Westbrook Van Voorhis
does voice over
40) AJAX SOAP PADS same as No. 22
41) AJAX 2 DETERGENT: woman at clothes line
42) RAPID SHAVE: same as No. 29 for lime
43) McCALL'S MAGAZINE: man reading it in easy chair―subscribe for 16
months―only $2.00
44) POST RAISIN BRAN: same as No. 6
45) SANKA INSTANT COFFEE: art class with hidden camera―B&W
46) GULF GASOLINE TOUR GUIDE REQUEST CARD: couple stranded in
country―should have ordered their great maps
47) BEHOLD FURNITURE POLISH: same as No. 13
48) METRECAL SHAKE: woman at
mirror―same "Change in the weather, change in me" same
as No. 14
49) LAY AN EGG: mechanical game for kiddies toy
50) KELLOGG'S SUGAR SMACKS: froggy names "Dig 'em" slaps high
fives to mom and kiddies eating cereal
51) BIG WHEELS: kiddies plastic tricycles―black and white boys drive
em―by Marx toy
52) MERRY-GO-COPTER: hand-eye coordination toy for little
kiddies―folk song
53) MERRY-GO-COPTER: same as No. 52
54) CAP'N CRUNCH CEREAL: The Invisible Goo-Goo is Jay Ward cartoon
character―Cap'n Crunch saves the box of cereal
55) MATTEL ELECTRONIC FOOTBALL GAME: burly football players play hand-held
electronic computerized game toy
56) SIZZLERS: Mattel―high commercial for toy race cars―the
hottest Hot Wheels yet
57) BABY GO BYE-BYE: doll in plastic car―Mattel
58) BLIP: digital game is like Pub Pong―with electric light instead
of a ball toy
59) SMACK IT WITH A RACKET: indoor mix beteen tennis and tether ball
60) ROYAL CROWN COLA: young California girl on skateboard
delivers
pizza while drinking RC Cola―singers proclaim, "Me and My
RC"
61) LUCKY CHARMS: Irish leprechaun on surf board―animated boy and
girl are brown―Hispanic
62) CAP'N CRUNCH: pirate tries to steal it―by Cap'n Crusch save the
box of cereal―Jay Ward
66) BUBBLICIOUS: the ultimate bubble!―bubble gum floats man into
outer space―animated
64) POST ALPHA BITS: cartooned little girl at table―can't spell
octopus―"there's an adventure in every bowl of Alpha
Bits"
65) DIET-RITE COLA: "No, no, no, no, no―no, no" "Yes,
yes, yes, yes, yes―yes, yes"―new lyrics to "Give
My Regards to Broadway" to show dieting woman rejecting caloric
foods and choosing Diet-Rite Cola
66) KID-A-LONGS: windup plastic babies that walk―for young children
1) PSA: Chicago's Crusade of Mercy from 1961―"Chicago is a
great town unless you're poor and out"
2) THORP CORPORATION: capital debentures paying 6% interest maturing in
1987
3) TAB: beautiful girls―one calorie soft drink
4) THORP CORPORATION: old Wisconsin couple―debenture bonds due in
1987
5) PSA: Aetna Insurance warns car drivers to be on lookout for
motorcyclists―you often cannot see them―don't crowd them
6) THORP CORPORATION: couple at tax time/Thorp refund tax loan―don't
want to wait
7) MOVIE PROMO: "Where the Red Fern Grows"
8) TAB: pour soft drink in glass over ice
9) PSA: for Wisconsin colleges―lots of 45 rpm records/1974
10) TV GUIDE: Lloyd Bridges on cover―story re UHF
11) PSA: Oom Gook is poor Asian girl―Save the Children Federation
12) TV GUIDE: same as No. 10
13) PSA: car in snow
14) TV GUIDE: same as No. 12
15) PSA: nerdy guy asks for date―but women are doing much more
exciting things in U.S. Army
16) PSA: girl saved boy from drowning―American Red Cross
17) PSA: USAF plug with Bud Palmer at Orange Bowl―Cleveland Browns,
Minnesota Vikings, Miami Dolphins―Bob Greesy, and Sylvester
Stallone in Superman outfit
18) PSA: boy on rope swing at the Lincoln memorial―grownups
shouldn't waste fuel―"Don't Be Fuelish"
19) PSA: Kenosha―23 candidates for U.S. citizenship―Wisconsin
American Centennial
20) COCA-COLA: lots of youngsters singing and playing
instruments―and drinking Cokes―people all over include Glenn
Campbell, Louis Armstrong
21) PSA: U.S. Marines shows athletes competing
22) PSA: girl friend will wait for your future/U.S. Navy
23) PSA: save fuel―double-up and bring someone with you―U.S.
Department of Transportation
24) KER PLUNK: game for kiddies
25) PSA: longer version of U.S. Navy plug No. 22
26) SKIDO: old couple inside on snowy day―but young people are
outside having fun on their snowmobiles
27) OVER THE BRINK: kid game from Ideal
28) PSA: students in college saying why they like U.S. Army ROTC
29) 2-CUSHION REBOUND: kids lawn bowling game from Ideal
30) GUNFIGHT AT OK CORRAL: cowboys playing kids' game from
Ideal―the Western reduced ad absurdium
31) BATTLING TOPS: boxing match game from Ideal
32) PSA: breast cancer now talked about―so now a need to focus on
colon cancer―National Institutes of Health
33) BATTLING TOPS: same as No. 31
34) PSA: from National Safety Council re proper use of power tools
35) PSA: Rodney Allen Rippey and Louis Nye at a swimming pool―urges
safety in pools―National Safety Council
36) PSA: Bicentennial projects/puppets talking―from Association of
Retired Business Executives
37) PSA: Peace Corps―Brazil, Mindanao, Tunesia, Philippines
38) PSA: Gamala band from Indonesian school―-Christian Children's
Fund
39) PSA: man carrying baby's coffin―people starving―Mary Tyler
Moore for the Foster Parents Plan
40) PSA: U.S. Navy―nuclear-powered ship
41) PSA: cartooned lungs talking about care―Lung Association
42) MOVIE PROMO: The Dove, based on book by Robin Graham
43) MOVIE PROMO: The Dove
44) MOVIE PROMO: The Dove
45) MOVIE PROMO: The Dove
46) TV GUIDE: story about Archie Bunker―All in the Family
47) PSA: support your missionary and parish―religious
48) PSA: same religious spot as No. 47―different pictures
49) PSA: October 19 is Mission Sunday―same religious theme
50) PSA: religious―same as No. 49
51) TV GUIDE: TV's sex crisis
52) TV GUIDE: same as No. 51
53) TV GUIDE: same as No. 51
54) MOVIE PROMO: "Tom Thumb"
55) MOVIE PROMO: another for "Tom Thumb"
56) PSA: safe driving from Aetna Insurance―Gremlin auto
57) PSA: black family has child with handicap―from Closer Look
58) PSA: family in kitchen discussing the financing of college―Jose
Ferrer for ROTC program
59) MOVIE PROMO: "Island at the Top of the World"―Walt
Disney plus Winnie the Pooh
60) MOVIE PROMO: Disney's "Lt. Robinson Crusoe, USN" with Dick
van Dyke
61) MOVIE PROMO: "Island at the Top of the World"―same as
No. 59
1) PSA: U.S. Air Force pitch at women―"If you're a girl who
just punches a clock, you can do better"―urges "be part
of something big"
2) FOLGER'S INSTANT COFFEE: man pours coffee back into the pot―wife
dressed in bows and puffy sleeves like a child is not worried because
she has something better
3) FOLGER'S GROUND COFFEE: Mrs. Olson helps woman about to brew coffee for
man repairing car
4) FOLGER'S GROUND COFFEE: man on roof repairing antenna―Bonnie
Franklin is housewife helped by Mrs. Olson
5) FOLGER'S GROUND COFFEE: same as No. 3
6) FOLGER'S INSTANT COFFEE: man pouring coffee down the sink―wife
not upset
7) CHEF BOY-AR-DEE PIZZA MIX: teen couple make heart-shaped pizza!
8) FOLGER'S GROUND COFFEE: man purposely leaves his Thermos bottle at
home―wife runs after him―after Mrs. Olson helps, he wants a
bigger Thermos
9) FOLGER'S INSTANT COFFEE: same as No. 2―comparative
10) PSA: repair man? no he is a USAF pilot about to enter his
jet―Jose Ferrer
11) POLARIS SNOWMOBILE: 1954 snowmobile is compared to the latest
technology in 1973
12) PSA: man bumps into black hippie―packages knocked
everywhere―rather than a mean confrontation, they break into
smiles―religious from American Lutheran Church
13) PSA: go to college on a USAF scholarship―men working complicated
machinery in the space age
14) PSA: check tires for wear―Industry Safety Council
15) PSA: USAF spot―fly to California on a scholarship and check ROTC
on campus
16) PSA: flying to California―"Golden Gate" song in
background―beautiful scenery―$50 per month plus
tuition―USAF
17) PSA: "Your Girl in Massachusetts" is Pvt. Dolly
Jackson―a black soldier shown bowling, training in medical
skills―WAC in U.S. Army
18) PSA: U.S. Army―"Your Man in Savannah" catches three
fish―at night he's part of a cookout with girls on beach―he
is really a pilot―glamorization of military life
19) PSA: "Your Girl in Maryland" is pretty girl snorkeling with
boyfriend―a WAC in U.S. Army
20) PSA: "Your Man in San Francisco" is married soldier on boat
teaching survival skills―U.S. Army
21) PSA: "Your Girl in San Antonio" is Leslie Einfeld playing
with her dog―relaxing with mariachis
22) PSA: March of Dimes―mom and baby on floor―she was worried
about birth defects in her child―but she was lucky, baby was
perfect
23) POLARIS SNOWMOBILE: mountains filled with people on snowmobiles for
1973
24) PSA: USAF―same as No. 1
25) TV GUIDE: Bill Cosby wants to help students
26) PSA: you must report to Immigration and Naturalization
27) PSA: cartooned―report your address if you are an alien
―Immigration and Naturalization
28) TV GUIDE: 1971―update eleven years after NBC White Paper on
racial tension in Newburgh, New York
29) PSA: Air Force Academy―travel the world, lead exciting life,
have fun―hats thrown in air at graduation
30) USAF ROTC―learn to fly while at college―classes are
free―supersonic jets shown―may help with tuition
31) BLATZ BEER: "We're from Milwaukee and we ought to
know..."―young people in an old commercial
32) U.S. ARMY: "Your Man in Waikiki" is surfing, Angel Reyes,
luau―for U.S. Army
33) U.S. ARMY: "Your Man in Fort Bragg" is black soldier
boxing―he is Jim Wallington and he heads a radio
section―shown with wife
34) PSA: "Your Man in Seattle" is soldier racing his Corvette in
Ft. Lewis―having fun with the U.S. Army
35) BLATZ BEER: same as No/ 31―old turn-of-century print
advertisements
36) PSA: man wearing DuPont tee-short―spokesman urges businessmen to
allow employees to join the U.S. Air Force Reserves
37) PSA: Rodney Dangerfield says give everyone respect―National
Conference for Christians and Jews
38) PSA: home and highway check list―man with two kids for Easter
Seals
39) PSA: man complaining about Post Office―urges ZIP Code usage
40) PSA: retired, but helping others―American Association of Retired
Persons
41) PSA: wheelchair basketball from HURRAH―Help Us Reach and
Rehabilitate American Handicapped
42) PSA: where does the veteran go after he leaves the army?―hire
the veteran―from State Employment Services
43) PLYMOUTH: Arthur Godfrey for the 1972 Fury
44) PSA: check tires for wear―Indiana Safety Council
45) PSA: pollution control for local Chambers of Commerce
46) PSA: bad car accident shown―"Wisconsin wants you to
live"―re highway safety
47) PLYMOUTH: Arthur Godfrey for the 1972 Duster automobile
48) PLYMOUTH: Arthur Godfrey says police departments
frequently use the 1972 Fury automobile
49) CHRYSLER/PLYMOUTH: Arthur Godfrey likes the people who run and work
here―they're good guys
automobile
50) PSA: starvation―for $16 per month you can help Third World
people
51) PSA: urban boy has quit school, poverty is assured for him―State
Employment Service
52) PSA: Underwriters Laboratories celebrates fire fighters ―urges
get rid of fire traps
53) PSA: Underwriters Laboratories urges read labels on electrical
appliances
54) PSA: blond boy writes to dark-skinned boy, say "It makes me feel
good to help him"―Save the Children Federation
55) PSA: learn first aid―American Medical Association
56) PSA: unplug your barbeque starter―from Underwriters Laboratories
57) POLARIS SNOWMOBILE: make the most of your winter―1973
58) POLARIS SNOWMOBILE: same as No. 11
59) POLARIS SNOWMOBILE: torque balanced―now in five models
60) POLARIS SNOWMOBILE: same as No. 60
1) MAX-PAX COFFEE: for automatic drip coffee
2) FDS: Feminine Deodorant Spray
3) DERMA FRESH: hand softener―softens pair of gloves―"fir
kid give softness:
4) MILLER BEER: helicopter in snowy mountains causes avalanche on
purpose―then it's Miller time
5) MERCURY COUGAR: 1974 model―mountain lion lured into metal
tube―"we civilized it"
automobile
6) BURGER KING: wimp and he-man at restaurant counter―takes two
hands to handle it
7) KOOL-AID: sugar free and saccharine-free―mom makes it
8) CARVELLE: boy with dog "Godzilla" persuades dad to let dog
sleep with him―give him a candy bar
9) CARAVELLE: same as No. 8
10) MERCURY COUGAR: same as No. 5
11) BIRDSEYE ORANGE PLUS: frozen orange drink―tastes like
fresh―[but it's not orange juice]
12) BIRDSEYE ORANGE PLUS: same as No. 11
13) MOVIE PROMO: "Showdown" stars Dean Martin, Rock Hudson
14) AMERICAN EXPRESS: the fat wallet is reduced―you need only one
credit card
15) AMERICAN EXPRESS: Western-like motif when man loses traveler's
checks―the cavalry rides to the rescue
16) AMERICAN EXPRESS: man washes up on a beach with nothing―except
his credit card and that gets him into the high life almost
immediately―clothes, food, plane tickets
17) GENERAL TELEPHONE: old photos of famous people―new decorator
phone will bring out something in you
18) GENERAL TELEPHONE: Grecian telephone, Mediterranean motif
19) KOOL AID: same as No. 4
20) HAMM'S BEER: can looks like an aluminum keg
23) NORELCO ELECTRIC SHAVER: 20 second spot shows man shaving with VIP
Triple Header
24) GAINES BURGERS: as good as dog food in a can
25) PSA: black man and white and black kids cleaning―urges care
about bug killers―they are poisonous
26) NORELCO LADY BUG ELECTRIC SHAVER: sexy women shave their
legs―"Ladybugs don't bite"
27) NABISCO FASTBREAK BREAKFAST LOAF: nutritious―shows many people
eating junk food―cake, ice cream bars, etc.―for breakfast
28) PSA: National Guard compared to the Minutemen in protecting
freedoms―now called The New Minutemen
29) KOOL AID: same as No. 4
30) PSA: James Garner for "Don't Be Fuelish" conservation
31) MILLER BEER: same as No. 1
32) PSA: Bob Cummings in a wax museum―for AARP
33) PSA: lots of youngsters studying environment―PEMAC is
President's Environmental Merit Award
34) WIZARD AIR FRESHNER: woman smells lemons
35) RIVAL DOG FOOD: Snoopy and Charlie Brown
36) WIZARD AIR FRESHENER: woman smells roses
37) CRISCO: daughter makes fried chicken―boy friend stays for
dinner―father says good cooks make good brides―she looks
about 15 years old
38) PSA: cartoon spot re dangers of salmonella at lunchtime―U.S.
Department of Agriculture
39) PSA: Your Lung Association spot about smoking as the cause of most
emphyzema
40) SCHICK HOT LATHER DISPENSER: inside Patent Office―lots of men
with zany inventions are in waiting room―1970
41) PSA: black family with handicapped child―for Closer Look
42) ECKRICH HOT DOGS: kids cartooned
43) PSA: re alcohol―urges kids not to drink too much―drink
like adults
44) PSA: child's hand puppet urges kids not to eat junk food―from
Better Business Bureau
45) PSA: same puppets as in No 40, but message now is to save money in a
piggy bank―from Better Business Bureau
46) PSA: same puppets urge kids to turn off record players and lights, and
to shut windows at night―from Better Business Bureau
47) KOOL AID: same as No. 4
48) PSA: dramatic music, jets on runway for USAF
49) SUNSWEET PITTED PRUNES: Stan Freberg spot with proper British
gentleman eating pitted prunes/"today the pits, tomorrow the
wrinkles!" (Clio winner for 1968)
50) DIET PEPSI COLA: Herb Alpert music for the girls girl-watchers watch
51) BIC PENS: football players in huddle use Bic pen to illustrate next
play
52) HAMM'S BEER: men bonding at campfire
53) BALI HI WINE: pretty girl in sarong from Italian Swiss Colony
54) ROBERT BURNS TIPARILLO CIGARS: woman prefers this tobacco product
because she does not have to inhale them like a cigarette
55) 3 MUSKETEERS CANDY BAR: man with 20 kids at carnival―puts them
on a ride, then secretly enjoys a candy bar
56) COLD POWER DETERGENT: woman with baby testifies
57) PSA: handicapped woman―United Way
58) PSA: get a physical checkup―from American Academy of Physicians'
Assistants
59) RELY TAMPONS: young woman extols their virtues
1) GIANT LINE COLORING PENS: animated
2) LIGHT BRITE: toys with lights from Hasbro
3) SNICKERS: boys at birthday party―eat candy bars
4) RAGGEDY AND AND RAGGEDY ANDY DIAPERS: sex-specific absorption designs
5) BUSTER BROWN SHOES: animated
6) G.I. JOE ADVENTURE TEAM: in the war-rejection phase after Vietnam War,
Joe here is intent on getting mummy out of its ancient tomb
7) WEEBLES WEST: rocking toys for kiddies/Western town
8) MULTIPLICATION ROCK: deals with the Number 9 with blues
music―underwritten by General Foods
9) TV PROMO: plug for ABC's Saturday morning show "Korg 70,000
B.C."―for kids
10) KEN-L-RATION DOG FOOD: big dog eats it
11) AUNT JEMIMA: her products are part of the Quaker family/ from early
1970s
12) MICKEY MOUSE ELECTRIC TOOTHBRUSH: kids in bathroom―by Kenner
13) CHEERIOS: kids with get-up-and-go/King-O-Ring Frisbee promotional
14) MOVIE PROMO: No Way Out with Alain Delon
15) BARBIE DOLL: "Country Camper" by Mattel
16) NESTLES CRUNCH: kids at movie eat candy bar
17) TV PROMO: for ABC Sports
18) ULTRA CHROME: toy car with sonic sound by Kenner
19) LUCKY CHARMS: cartoon with leprechaun
20) POST SUGAR CRISPS: Sugar Bear and the blobtraption
21) PSA: anti-smoking spot from American Cancer Society―shows the
zany ways people have of rigging things so they won't use cigarettes
22) TV PROMO: for The Partridge Family
23) McDONALD'S: Ronald on train with kids―promotes French
fries―1974
24) PSA: George C. Scott and "Don't be Fuelish"
25) TV PROMO: The Brady Bunch
26) MULTIPLICATION ROCK: the number is 3―singer sounds like Bob
Dylan
27) PSA: pretty woman and animated Smokey the Bear―help prevent
forest fires
28) VIEWMASTER: Henry Fonda for this GAF kids' product―stereo
pictures
29) MARATHON CANDY BAR: Western cowboy theme
30) M & M CANDY: animated spot
31) MALIBU BARBIE DOLL: pool party from Mattel in 1973
32) MR. BUBBLE: tub cleaner animated
33) NERF BALL: foam rubber football from Parker Brothers
34) JIFFY POP: popcorn with Alice in Wonderland tie-in
35) CRUNCHBERRY CEREAL: Cap'n Cruch and other Jay Ward characters for this
Quaker cereal
36) McDONALD'S: Hamburger Courtroom―Ed Wynn-voiced judge―judge
and jury are big hamburgers
37) LUCKY CHARMS: leprechaun with Dairy Queen tie-in
38) TRIX: cartoon rabbit and kids
39) HYDROX COOKIES: from Sunshine bakers
40) CHEERIOS: breakfast cereal
41) GRAMMAR ROCK: "Conjunction Junction" musically explains
"and", "but", and "or"―includes
NABISCO NUTTER BUTTER COOKIES commercial plug at the end
42) TOOTSIE ROLL: nostalgic theme―boy and girl in old-timey
store―Pops, Rolls, Pop Drops―"the best way to take your
change is the Tootsie way"
43) KELLOGG'S FROSTED RICE: Tony's son―Tony, Jr.―urges boy to
roar for Frosted Rice cereal
44) NESTLES' $100,00 BAR: young people chew caramel bar
45) LIFE CEREAL: Mikey―"he likes it!" 1973
Clio Winner in 1974
46) COLORFORMS: kids assemble the Mickey Mouse Magic Glow Funhouse
47) KELLOGG'S FRSOTED RICE CEREAL: Tony, Jr. with two boys at breakfast
roars
48) BIG LOADER CONSTRUCTION SET: plastic dump truck toy
49) KELLOGG'S COCOA PUFFS: crazy bird locks himself in caboose
50) KELLOGG'S SUGAR FROSTED FLAKES: Tony is deep sea fishing with boy
51) MILKY WAY CANDY BAR: hurried reporter takes a break with a candy
bar―copy. 1978
52) KELLOGG'S SUGAR SMACKS: Frog named "Dig 'em" gives high
fives to kids eating Smacks
53) BLIP: little electronic digital game for kids
54) BIONIC WOMAN DOLL: 1976 heroic doll by Kenner
55) TRIX: General Mills―Kids love rock music so rabbit disguises
himself as a rocker―but, "Trix are for kids"
56) POST SUGAR CRISP: Sugar Bear gets truck stuck in flooded
river―so kids rescue him―animated―"keep on
truckin', Sugar Bear"
57) MATTEL BARBIE DOLL: black and white girl playing with Barbie and Ken
in Barbie Townhouse with its own elevator―copy. 1978
58) WEEBLES: black and white kids play with Good Weeble Blimp and Tumblin'
Weebles by Romper Room―toy
59) DANCERELLA DOLL: Mattel ballerina doll―battery-powered
60) McDONALD'S: new 1979 coloring calendar―Ronald is here―toy
61) SCRUBBY PUPPY SOAPSTER: Kenner's soap holding device for
kiddies―toy
62) DR. PEPPER: young man sings "I'm a Pepper" with kids and
adults bouncing along behind―copy. 1977
66) PLAY-DOH: Haunted House molds―toy
64) TOOTSIE ROLL: new Caramel Tootsie Pops
65) THE COSMIC LIQUIDATOR: high-tech
squirt gun with belt pack for ammo storage―toy gun
1) A&W ROOT BEER: soft drink poured into a glass―now available
in cans and bottle for home consumption
2) CERTS BREATH MINTS: couple rehearsing a play―If he kissed you
once...?"
3) 7UP: nostalgic room with 1940s decor―Sterling Holloway voice-over
says change is inevitable and cola is about to be replaced by 7Up as #1
4) HOOVER VACUUM: giant sale on vacuums
5) GREEN EARTH PLANT FOOD: woman talks to her plants
6) LISTERINE ANTISEPTIC: woman attends cast party―need good breath
7) BOUNCE FABRIC CONDITIONER: woman testifies that her diapers are soft
after washing!―pre disposable diaper era
8) YORK HEAT PUMP: computer for pump floats in outer space―modern
technology
9) PSA: for Hot Springs, Georgia National Park
10) AJAX CLEANSER: man scours sink for a couple
11) BISQUICK: woman makes pancakes for family breakfast
12) CONCORD DL: Army captain who bought an American Motors Concord DL
automobile is worried―he "out-luxuried" his commanding
officer who bought a Plymouth Volare and is now threatened with
demotion!
13) JEEP: pickup―race car driver gives it test drive on rough
terrain
14) PSA: kids out in storm can come in with your donations―Christian
CHILDREN'S' Fund
15) TORO RIDING MOWER: can drive itself―and it does―as family
watches it cut the lawn all by itself
16) NYQUIL: black man with cold is pampered by mother
17) DeKALB CORN: farmers walks along corn field discussing virtues of the
brand of corn seed―and the reserach undertaken by DeKalb
18) LA PIZZERIA: frozen pizza―woman eats a pizza
19) PSA: doctor interviews black woman re contraception―she uses
rhythm, condoms, and now wants an IUD; a black woman doctor then
interviews a white girl who takes the pill―from U.S. government,
HEW birth control
20) BREEZE DETERGENT: comes with Cannon towel (10 seconds)
21) NORLECO COFFEE MAKER: Danny Thomas plugs brewmaster
22) HILLS BROTHERS COFFEE: couple brings Hills Brothers coffee to mother's
home―but she has already discovered her own Hills Brothers
23) COACHMAN MOTOR HOME: pitched at older people urging them to travel the
U.S. highways and by-ways
24) C&H SUGAR: Hawaiian woman recalls childhood romping through can
fields―nostalgia
25) 120 DAYS TOILET BOWL CLEANER: woman narrates
26) COOL WHIP: women share recipes
27) CHEER DETERGENT: granddaughter has sissy colored uniform washed clean
and "manly" by grandmother and Cheer
28) LA CHOY RAMEN NOODLES: La Choy makes Chinese food "swing
American"
29) FOREVER YOURS: women eat this fancy candy bar―and it comes
without a box, yet!
30) ROUNDUP WEED KILLER: Monsanto gardening product
31) ICEE: baby on floor eating this slupree
32) MILKY WAY CANDY BAR: farm scenes showing people eating chocolate bar
after hard work
33) BUBBLE YUM: middle-aged man chews and blows bubble gum
34) JC PENNEY'S: Memorial day sales―billboard
35) PURINA LIVER-FLAVORED DOG CHOW: new flavor―the word
"liver" drives dogs wild so grocer tries to stop stock boy
from saying it―as dogs descend upon them
36) J.C. PENNEY'S: Big Ticket Sale billboards
37) WELCH GRAPE SODA: black man and woman, kids all testifying to its
great flavor
38) ZALES JEWELERS: their diamonds are as different as the two billion
women in the world
39) DREAM WHIP: little girl whips it up for grandpa
40) LA PIZZERIA: pizza being sliced
41) TOYOTA: woman showing her Celica Liftback to young man
42) OSCAR MEYER CREATE-A-DINNER SHRIMP CREOLE: introducing a line of new
frozen foods
43) DOWNEY FABRIC SOFTENER: three generations of women like its
"April fresh" smell
44) PEPTO BISMOL: wife babies husband who has upset stomach and
diarrhea―he says nothing
45) DYNAMARK LAWN TRACTOR: astronaut Buzz Aldrin drives it
around―it's out of this world
46) PLANTER'S PEANUTS and CHEESEBALLS: an apology to dieters who cannot
resist these Planters snacks
47) DUZ DETERGENT: free glass―old-fashioned woman speaks of Southern
tradition and pattern of the glass
48) KOOL AID: mom remembers her mother making it―nostalgia
49) LASSO: farmers in cornfield discussing crabgrass and other
weeds―Monsanto herbicide
50) POST RAISIN BRAN: people sticking cereal into fruits
51) DREAM WHIP: young daughter makes it just like mom
52) MARATHON CANDY BAR: ace flyers in bi-planes
53) ZIP & STICK CIRCUS PICTURES: kids paint clown picture
54) K-TEL RECORDS: hits by 10CC, Cliff Richard, Thelma Houston, etc.
55) CHEERIOS: family skiing―bad sound
56) NESTLE'S $100,000 CANDY BAR: kids eating chocolate bars ―one is
black
57) LIBBY'S MIXED FRUITS: knife chopping pineapple
58) GOLDEN HEADS for your sorghum heads―farmer
59) DRISTAN: compared to aspirin
60) CONTAC: Lloyd Bridges narrates―as a woman sneezes
61) BASKIN ROBBINS: Easter desserts
62) COORS LITE BEER: beautiful waterfall/Rocky Mountain spring water
66) OXYDOL DETERGENT: housewife's
testimonial
64) DAWN DISHWASHING LIQUID: housewife doing dishes
65) OLYMPIA GOLD LITE BEER: at bar a man asks for the right lite
66) DUNCAN HINES BLUEBERRY MIX: "better than bread"―family
at breakfast
67) CYCLE 4 DOG FOOD: breeder pushes food for dogs over seven years of age
68) UNION FIDELITY LIFE INSURANCE: company president plugs cancer
insurance
69) CASCADE DISHWASHING DETERGENT: for spot-free glasses
70) HEINZ KETCHUP: Carly Simon song "Anticipation" as this
ketchup takes so long to pour from bottle on hot dog
71) DORITOS CORN CHIPS: Avery Schreiber is frustrated cook whose cake
falls from too loud crunch of these chips
72) PURINA DOG CHOW: woman assembles bag as a puzzle
73) ZIP & STICK CIRCUS PICTURES: same as No. 53
74) RAGU SPAGHETTI SAUCE: man in kitchen samples sauce
75) WINCHELL'S DONUTS: close-ups of donuts
76) PURINA DOG CHOW: man says "liver' and 20 dogs come running
77) CYCLE 3 DOG FOOD: woman breeder plugs for this food for overweight
dogs
78) TUESDAY TAYLOR DOLL HOUSE: this
is a clone of Barbie, except this is from Ideal not Mattel―this is
for Summer and Winter Vacation House
79) KRAZY STRAW: squiggly straw appeals to three kids
80) SUSKIST ORANGES: man and kids in grove―good snack food
81) ORTEGA TACO SHELLS and TACO SAUCE: family claims they are "fun to
make, fun to eat"
82) COAST SOAP: woman awakens so she can make breakfast for kids
MIXED ADS 8
Alcohol & Drugs Lecture
1) SCHLITZ BEER: male bonding by American fisherman in Osaka,
Japan―playing baseball and drinking beer
2) DRY SACK: elegant couple speaks for sherry wine―20 secs.
3) YAGO SANGRIA: happy young people on beach
4) BOLLA WINE: handsome young Italian man sketches and flirts with a
beautiful young woman―and Bolla brings them together
5) MOVIE CLIP: gambling and cocaine scene from SUPERFLY T.N.T
6) MOVIE PROMO: Joe Cocker and others in "Mad Dogs and
Englishmen" rock documentary
7) 7UP: "Deck the Halls" with the Un-Cola
8) 7UP: Freud-like psychologist elaborates on the "American
un-identity crisis"
9) VOLKSWAGEN: "think small"
Beetle is 21 years old
10) PSA: Jackie Kennedy Onassis v.o. for National Trust for
Historic Preservation
11) PSA: Hank Aaron w/ kine of 715th home run/United Negro College Fund
12) VOLKSWAGEN: machine continuously opens and closes VW doors, hood and
trunk: car costs $1780!
13) 7UP: Michael Ontkean in love with a bottle―finds new love in a
can of 7Up
14) 7UP: Geoffrey Holder with Cola and 7-Up as perfumes
15) VOLKSWAGEN: 27 years of contraptions that collapse
16) 7UP: Xmas theme with Santa's Un-deer
17) SPRITE: lemon with Xmas theme
18) PSA: fire detectors/from Aetna
19) PSA: Savings Bonds/"Take stock in America"/Valley Forge
20) USAF: jet plane the F-15 "The Eagle"
21) PEPSI-COLA: college age "Pepsi generation"
22) DIET PEPSI: girl watchers/marina setting
23) LITTER GREEN: cat litter
24) PEPSI-COLA: kiddie-oriented "Pepsi generation"
25) PEPSI-COLA: 16 0z. bottles/"Pepsi Cola hits the spot" song
is reprised
26) HELLMAN'S: Spin Blend salad dressing/testimonial style
27) PEPSI-COLA: "man's world" and Pepsi
28) PEPSI-COLA: modern cowboys and Indians motif/ "Pepsi
generation"
29) SPRITE: same as No. 1
30) PSA: color kine psychadelic re eye care―American Optemetric
Association
31) PSA: vocational rehabilitation/crippled worker at NYU
32) U.S. NAVY: "the new Navy"/for young men/see the world
33) PEPSI-COLA: pole vaulter/L.A. psychedelic ca. 1969
34) PURITAN: sweater/"all man, part Puritan"
35) PEPSI-COLA: girl watcher drives golf cart into lagoon/shark fin goes
by/Bo Swenson
36) PURITAN: Banlon shirt/girl looks on approvingly
37) PEPSI-COLA: laborers take 10-minute break
38) PEPSI-COLA: "you've got a lot to live: " song
39) SPRITE: same as No. 1
40) PSA: Lung Association for asthma
41) PSA: for Campaign for Human Development/community help in New York
City
42) PSA: Save the Children/"Juanita Lopez" is the child
43) PSA: get your child immunized/protect your child
44) PURITAN: wool sweater/pizza falls on ogling girl
45) DIET PEPSI: girl watchers in New York City/in Spanish/early 70s
46) PEPSI-COLA: same as No. 17
47) PEPSI-COLA: "leisure time" and Pepsi
48) DIET PEPSI: girl watching in Paris, France
49) LITTER GREEN: cat litter with Burmese breed
50) LANACANE: older mother and married daughter knitting and itching
1) PSA: young mother and his baby on living room floor―she was
worried about birth defects―March of Dimes
2) PEARL DROPS TOOTH POLISH: "I just polished my teeth!"
3) PSA: ZIP code promotional spot from U.S. Post Office
4) PSA: ZIP code and air mail promotional spot from U.S. Post Office
5) CLEARASIL SHAMPOO: puppets used to plug shampoo for oily hair
6) WOOLITE: urges use of Woolite to wash Hanes panythose
7) DASH DETERGENT: male student send laundry home to Mom from college
8) DASH DETERGENT: kids stuff the washing machine with clothes, then pour
in the dash―circa 1966
9) DEAN CARPETING: sale at local New Jersey carpeting store
10) WOOLITE: another spot urging Woolite for laundering Hanes hosiery
11) DR. PEPPER: woman watching TV in bed with husband―for Sugar Free
Dr. Pepper
12) PSA: for March of Dimes―same as No. 1
13) DOVE SOAP: 34-year old woman wants to save her face
14) BLUE BONNET MARGARINE: famous Paris restaurant uses Blue
Bonnet―and no one knew it wasn't real butterrrre
15) WISK DETERGENT: "ring around the collar" spot set in French
Foreign legion―woman is embarrassed
16) BONDS CLOTHING STORE: frumpy woman cuts the clothes off her husband to
admire the craftsmanship of manufacture
17) 1ST TO LAST PANTYHOSE: man in helicopter ogles woman from the
air―for her First to Last hosiery
18) TORO LAWNMOWER: male engineers praise this mower
19) PSA: March of Dimes―same as Nos. 12, 1
20) DR. PEPPER: same as No. 11
21) DOVE SOAP: same as No. 13
22) SHAKE & BAKE: butcher with chickens and housewife (woman from
"Heart Shaped Meat Loaf―Alka-Seltzer ad)
23) INTERNATIONAL HARVESTER: truck on rough road
24) PEARL DROPS: same as No. 2
25) DENTYNE CHEWING GUM: woman is life guard
26) LINCOLN CONTINENTAL: tennis players driving in a Continental Mark IV
27) QUAKER 100% NATURAL CEREAL: woman in the country
28) VOLKSWAGEN: cattle drive in Missouri―done with a VW
Beetle―"He drives a bug!"―calls it "Fastest,
strongest, most dependable animal alive"
29) BLACK & DECKER SANDER: man sanding wood―long spot―
great detail on sanding―training film?
30) FUNK & WAGNALL'S ENCYCLOPEDIA: pitch for encyclopedias
31) PSA: American Cancer Society for pap tests (1 min)―animated
32) PSA: Tony Randall "I Quit" cigarettes―anti-tobacco
33) COCOA PUFFS: breakfast cereal―animated
34) BAGGIES: man and alligator
35) JIFFY POP: preteens kids party
36) PLAYTEX: "Support-Can-Be-Beautiful" bra as girl starts to
take off her blouse
37) MANUFACTURERS HANOVER TRUST: cowboy theme in pitch for taking Western
vacation loan
38) HAMM'S BEER: man and grizzly bear
39) PSA: Virginia Knauer, President's consumer advisor, and Cookie Monster
urge the eating of good food instead of junk food
40) ARCO: Noah wants Noah's Ark as premium with 8 gallons of gasoline
41) PSA: Virginia Knauer and Cookie Monster re eating good food instead of
junk food―same as No. 39
42) HAMM'S BEER: same as No. 38
43) MANUFACTURERS HANOVER TRUST: cowboy theme in pitch for taking Western
vacation loan―same as No. 37
44) PLAYTEX: "Support-Can-Be-Beautiful" bra as girl starts to
take off her blouse―same as No. 36
45) JIFFY POP: preteens kids party―same as No. 35
46) LINCOLN: retired U.S. Army General testifies to the smooth ride of the
1973 Lincoln Continental
47) TAPPAN: man is an angel with wings and halo for whole-house air
conditioning
48) BLUEBONNET MARGARINE: French chefs in Paris see no difference between
Bluebonnet and butter―same as No. 14
49) PIZZA PICKUP STICKS: features folk dancers
50) TEXACO GASOLINE: Sea Chief sold as boat marinas
51) WOOLITE: plugs Hanes products to wash―same as No. 6
52) LISTEREX: kid with pimples looks in mirror
53) PBS PROMO: plugs Playhouse New York
54) PBS PROMO: plugs "Vanity Fair" on Masterpiece Theater
55) PBS PROMO: plugs Election '72
56) PBS PROMO: plugs Election '72
57) PBS PROMO: plugs "Particular Men" on May PBS schedule
58) TORO: engineers use Toro lawnmowers―same as No. 18
59) PEARL DROP TOOTH POLISH: girl has clean teeth―same as No. 2
60) TAPPAN: man is an angel with wings and halo for whole-house air
conditioning―same as No. 47
61) LINCOLN: retired U.S. Army General testifies to the smooth riding 1973
Lincoln Continental―same as No. 46
62) DENTYNE: cute young people at beach push "the new eight stick
Dentyne packs"―same as No. 25
1) PLAYTEX: Jane Russell for the 18 hour bra
2) TOYOTA CORONA (COROLLA?): hardtop/people camping
3) AVON: woman practicing in front of mirror
4) COLGATE TOOTHPASTE: Arthur Godfrey plugs Colgate
5) BAGGIES: animated spot for alligator bags
6) COOL WHIP: man wife switching bowls
7) LONDON FOG: couple in snow laughing at weather
8) LEMON MR. CLEAN: floor cleaner/pretty blondes
9) IVORY SNOW: softness test/lots of men testing baby diapers
10) WOOLITE: Cole of California recommends Woolite
11) GAINES BURGERS: two beagles/woman likes 'em, too/easy to serve
12) AJAX WINDOW CLEANER: three women clean windows/Ajax w/ ammonia
13) BAGGIES: same as No. 5
14) JELL-O: people eating Jell-O late at night
15) LEMON MR. CLEAN: produces a sheen when used/animated
16) CREST: people in library when screaming black child runs in to
announce no cavities
17) SHAKE 'N' BAKE: butcher cutting meat/for pork
18) ARCO: nerdy man driving especially carefully in his new car/Arco
dealer service plus gasoline
19) AGE OF DISCOVERY BOOKS: asks the questions―"Have you ever
seen God?" Could you
sacrifice your own son?" 26-volume encyclopedia/volume 1 is 75
cents
20) RED ROSE TEA: harbors in U.S. tea country
21) MAXIM INSTANT COFFEE: man and son fishing/"for people who live
more"
22) 7UP: racing strip as analogy of lots of competitors in
the cola field/"the Un-cola"
23) BLUE BONNET MARGARINE: Ecole Marie France in Paris where students
learn that no one could tell this margarine was not butter
24) DREAM CAKE: county fair entries
25) LESTOIL: comparison ad saying Mr. America [read Mr. Clean] is not as
good
26) JOHNSON SNOWMOBILES: lauds features of the machine
27) JOHNSON SNOWMOBILES: another spot for the snowmobile
28) AVON: supplies for men/shaving crème/aftershave lotion/ black people
shown
29) LEMON MR. CLEAN: animated―same as No. 15
30) NABISCO SHREDDED WHEAT: environmentally-minded spot/ stresses pure
water, clean air, natural food and spoon-size shredded wheat
31) AGWAY HEATING OIL: delivers anywhere
32) SUNOCO GASOLINE: man on street/automobile hooked to railroad cars
pulls two of them to illustrate the power of Sunoco
33) HALLS MENTHO-LYPTUS: couple eating breakfast for cough drops
34) BURGER KING: American Indian says "ugh" to underscore
"the Vanishing American burger" [racist]
35) IVORY SOAP: mother teaches child
36) HI-C FRUIT DRINK: fishing with Uncle Fred
37) SCHMIDTS BEER: beers and snowmobilers!
38) BLACK LABEL BEER: beer at Christmas time
39) NABISCO TEAM FLAKES: corns, oats, rice and wheat medley constitutes
the "team" in Team
40) GENESEE BEER: back East beer
41) TOYOTA: man in desert with his Toyota/same type as in No. 2
above/costs $3 to fill his tank
42) GENESEE BEER: man who moved from East to West recalls Genesee
beer/with its Kroesening process
43) STROEHMAN RANCH BREAD: man rounding up horses/cowpokes eating bread at
night/elaborate production
44) HEINZ SPAGHETTI SAUCE: humorous spot w/ group of cooks― one has
Italian accent
45) STROEHMAN RANCH BREAD: bread for outdoors types
46) GULF NO-NOX GASOLINE: Plymouth Fury 3 at roundup time/ motor engine
shown running through field, but without chassis
47) STROEHMAN RANCH BREAD: Texas longhorn steer is symbol of Western
past/elaborate production values
48) D-CON ROACH SPRAY: flamenco dancer for insecticide
49) RID-X CESSPOOL CLEANER: volcano erupting is metaphor for septic tank
backup/use Rid-X for your cesspool
50) TOYOTA COROLLA: young couple looking at new models/asked to guess the
price, they feel at least $2300―surprise, it is only $1798 for a
new Toyota!
51) AGE OF DISCOVERY BOOKS: man racing an automobile/ book series explains
acceleration/a new kind of encyclopedia in 26 volumes
52) MAXWELL HOUSE INSTANT COFFEE: Danny and Marlo Thomas for
coffee―celebrity
53) SUNOCO GASOLINE: racecar driver Mark Donohue in his Ferrari plugs
Sunoco
54) MICRIN MOUTHWASH: mini-skirted woman goes shopping
55) TOP JOB: stale kitchen smell/get "sniffably clean kitchen"
56) DOWNEY FABRIC SOFTENER: man notices the smell his wife has introduced
into his freshly-washed clothes
57) TV GUIDE: the authority
58) THICK AND CREAMY SALAD DRESSING: Anna Maria Albergetti in the kitchen
59) CHICKLETS: woman on diet chews this gum because it has only 6
calories/mini-skirt
60) CERTS BREATH MINTS: couple on boat kissing/"if he kissed you
once...?"
61) ARCO SUPREME GASOLINE: man in car wins game on radio
62) ARCO SUPREME GASOLINE: man out-of-gas pushing his car up a hill/Sisyphusian
63) KEN-L-RATION BURGER: boys playing hockey with his dog
64) GLEEM II TOOTHPASTE: will help your daughter get married
65) LEMON MR. CLEAN: black woman smells fresh lemon scent
66) AGWAY HEATING OIL: oil burner/furnace for $169.95
67) WHITE RAIN HAIR SPRAY: compares Final Net and White Rain hair sprays
68) A.R.M. ANTIHISTAMINE:
69) McDONALD'S: jingle for Egg McMuffin "more than an Egg McMuffin in
the middle"
70) PSA for CHRISTIAN CHILDREN'S FUND: starving children/ kids choir in
background sings about food
71) U.S. AIR FORCE ROTC: pitched for young black men
72) WOOLITE: for suits, sweaters, lingerie
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