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1) KING VITAMIN: animated man
digs into King Vitamin vault
2) BRIOSCHI: Breugel painting
3) KEN-L-RATION: short and ends short for dog food
4) AVON: cosmetics
5) 7UP: "Teen Angel" for the Un-cola
6) GENESEE BEER: national reputation/Wisconsin man and black woman
shown/"every sip is like a trip to snow country"
7) GENESEE BEER: Illinois man recalls Genesee Beer from previous residence
in East
8) GENESEE BEER: men from New Mexico and California miss their old
favorite beer
9) GENESEE BEER: California man misses the beer
10) VOLKSWAGEN: used cars
11) PALS VITAMINS: Arnold is hairy monster/animal-shaped vitamins for
children
12) TOYOTA: for the Mark 2 Toyota auto
13) BLACK LABEL BEER:
14) TOYOTA: for the Corolla auto
15) KELLOGG'S PRODUCT 19: George Blanda is 43 and is still playing pro
football/sports celebrity endorsement
16) ARCO: man pushes gas-less car up a hill/for Supreme gasoline
17) SCHMIDT'S BEER: man skiing
18) ARCO: Supreme gasoline/towing a car
19) GENESEE BEER: man from Barrington, Illinois misses his old friendly
beer
20) SHASTA ORANGE SODA: Frankenstein monster rises from slab and goes to
supermarket to buy Igor what her craves―soft drinks―narrator
is Tom Bosley
21) FORMICA FLOOR SHINE: delivery of new refrigerator won't hurt this
floor wax―"that's a hard shine" is repeated as slogan (3
times)
22) DOWNEY FABRIC SOFTENER: hubby doesn't notice wife is washing with it
23) MR. CLEAN: black woman sniffs new lemon-scented cleaner
24) BURGER KING: it takes two hands to handle the whopper―family
eats "for right around a dollar"
25) GENNESEE BEER: Colorado man used to drink it in college
26) SCHMIDT'S BEER: man on beach―"gives your thirst a taste of
life"
27) VOLKSWAGEN SQUAREBACK SEDAN: get a small car when a big car isn't big
enough―man unpacks Ford to fill us his new VW, family is going to
the mountains
28) GENNESEE BEER: Louisiana man can't get it
29) HALLS MENTHOLYPTUS COUGH DROP: wife warns they have vapor
action―fantasy for cooling raw throat for help colds
30) TRIDENT SUGARLESS GUM: family on sailing boat chew
31) GENNESEE BEER: Seattle woman misses it from back east
32) CARLING'S BLACK LABEL BEER: Darren McGavin as camper plugs beer
celebrity
33) PSA: upholstered furniture as fire hazard
34) CRAZY COW CEREAL: animated cow as astronaut―chocolate and
strawberry flavors
35) SPRITE: Christmas theme for this soft drink from Coca-Cola
36) PAMPERS: 3 mothers―one black―with their infants
37) ARM & HAMMER LAUNDRY DETERGENT: "like a box of fresh air and
sunshine"
38) MIRACLE BRUSH: looks like a Popeil-type ad/or K-Tel type for a miracle
brush
39) HOPPITY HOUSE: toy for children
40) BUSCH BEER: eagle soars/30 second version
41) PSA: humorous auctioneer theme for U.S. Savings Bonds
42) PSA: 1976 ad for Dept. of Housing and Urban Development
43) CONTINENTAL TRAILWAYS: Golden Eagle bus service
44) PURINA CAT FOOD: tiger is the finicky cat this time
45) RECORD-MATIC: Popeil-type product holds 25 albums
46) SAVAGE: men's toiletries/caveman theme/cologne
47) PSA: for U.S. Navy submarine duty
48) PATHMARK HOT DOGS: simple ad/cheap/just talk
49) WESTERN AUTO SUPPLY: "4 + 2" tire/"muscle
tire"/macho theme to sell tires
50) BLUE BONNET MARGARINE: kids on a bus trip/"everything's better
with Blue Bonnet on it"
51) TROUBLE BUBBLE: toy that uses marbles and flippers
52) BUICK: for the 1972 Skybird 350
53)
JENN AIR GRILL RANGE: man grills chicken on top of oven
range
54)
TV GUIDE: commercial TV and education
55)
TV GUIDE: Beverly Archer
56)
TV GUIDE: TV censors
57)
FORD: Sexy blond woman skips through forest & field
during springtime—white spring models of MAVERICK, PINTO, MUSTANG
Oklahoma Ford Dealer
58) POST RAISIN BRAN: accountant questions client who gave
$5000 for the save the raisin foundation
59)
PSA: overweight men play softball and football while they
continue to eat and drink—American Medical Association
60 PSA: US Saving bonds—interviewer asks construction
worker on street about savings plans
61)
PSA: montage of black and white nurses and
doctors—Health Careers
62)
WURLITZER PIANO: little girl plays piano—Pipi Long
Stockings type braids
63
PIZZA HUT: people get served at fast food restaurant by
robot—come to Pizza Hut and sit down to get served—circa 1970
64)
MEALS IN MINUTES: Sears seal-a-meal type appliance seals
food in boil-able bag
65) PEPSI COLA: black and white men on the move—biplane
doing stunts, horseback riding, man with child on beach, at park,
playing football, motorcycling—hippie with bouquet of flowers, black
couple on beach—black and white—You’ve got a lot to live and
Pepsi’s got a lot to give
66)
ANACIN: couple in camper, man has headache, wife gives
him the pain reliever
67)
PSA: print on screen about Social Security income for the
aged, blind and disabled
68)
PSA: Uncle Louie watches as niece puts flower decals on
the sliding glass door—Consumer Safety
1) TV GUIDE: cover is Route 66 stars
2) TV PROMO for Ambush at Loneda film
3) TV PROMO for Elfego Baca World of Disney movie
4) CARLING'S BLACK LABEL BEER: cartoon of man with windup
phonograph/"Mabel, Black Label!"
5) CARLING'S BLACK LABEL BEER: urges you to buy not one but 24 bottles of
beer/Mabel shown responding to the whistle
6) COMET CLEANSER: woman in scientist's smock compares cleansers in a
stained sink/side view of porcelain/ "Chlorinol" is the magic
ingredient in Comet
7) GOLD MINE ICE CREAM BAR: name the dog contest
8) SKYBAR: a Necco candy bar/animated/only 5 cents
9) ROLO: caramel roll/secret recipe/only 10 cents
10) MAXWELL HOUSE COFFEE: only select one bean in four/ singing
"You'll get that good coffee feeling" tune
11) COLUMBIA TRU-FIT DIAMOND RINGS: band adjusts to fit any finger
12) ARRID WHIRL-IN DEODORANT: woman is stuck on top of roll-on deodorant
bottle/new Arrid is "non-sticking"
13) NORELCO SPEED SHAVER: animate helicopter whirling upside down
approximates spinning of electric razor heads
14) PEPTO-BISMOL: little boy drops his cowboy gun and grabs remedy for
upset stomach
15) SKYBAR: four bars in one theme/Necco chocolate bar
16) WHEATIES: Bob Richards for the he-man flakes of Wheaties/golfing/"Snap
up today's Wheaties"
17) ROPER GAS RANGES: old man pitches Roper ranges
18) PSA for safe driving on Memorial Day weekend/"Drive to Stay
Alive"
19) PSA for CEREBRAL PALSY
20) RCA-VICTOR COLOR TELEVISION: "Wow, I saw color TV!"/
animated with bouncy song
21) WHEATIES: Bob Richards with champion archer Marilyn Hopwin "and
they used to call women the weaker sex"/ "Snap up today's
Wheaties"
22) GOLD MINE ICE CREAM BAR: same as No. 7 above
23) SUPER ANAHIST COUGH SYRUP: kid stops coughing/good as ice cream
syrup/animation of throat
24) SUPER ANAHIST THROAT SPRAY: woman sprays her sore throat/animation of
Anahist penetration
25) AMERICAN STANDARD BATHROOM FIXTURES: Jackson Beck narrates/make a
second bathroom in your home/do-it-yourself of 1950s
26) PSA for fire prevention: animation/little boys plays with
matches/Smokey the Bear
27) BALLANTINE BEER: "Golden harvest"/song says "so have a
cold and golden Ballantine beer"
28) BALLANTINE BEER: this is the golden harvest
29) BALLANTINE BEER: animation of Mitch Miller sing along
30) BALLANTINE BEER: animation of man entering tavern for a beer
31) BALLANTINE BEER: animation of man at television set/goes to kitchen
for a beer
32) BALLANTINE ALE: "Who is the ale man?" it's Eugene Burdick/skindiving
33) BALLANTINE BEER: this is the golden West
34) BALLANTINE BEER: man in tavern watching Mitch Miller Sing Along on
television set/animated
35) BALLANTINE BEER: same as above
36) BALLANTINE ALE: "Who is the ale man?"―it's William
Snaith/sailing his own schooner
37) BALLANTINE ALE: "Who is the ale man?"―it's Alec
Cushing/skiing/founder of Squaw Valley
38) U.S. NAVY NURSES/animated/many promises
39) ABC PROMO for movie, "The Peter Tchaikowsky Story" next week
on Walt Disney Presents (MOVIE
AIRED 1/30/59)
40) PSA from White House for Safe Driving Day
41) PSA for MUSCULAR DYSTROPHY/little girl with M.D.
42) PSA by Dale Evans for MENTAL RETARDATION/mentions daughter Robin of Angel
Unaware
43) TELEVISION PROMO for SHIRLEY TEMPLE STORYBOOK featuring E.G. Marshall
as Rip Van Winkle
44) ROLO: animated man says "Hello!"/echo answers "Rolo!"
45) CANADA MINTS: a Necco candy for 5 cents
46) ABC PROMO: for movie, "The Peter Tchaikowsky Story" next
week on Walt Disney Presents/new full stereophonic sound/longer
version than No. 40 above (1/23/59)
47) ABC PROMO for Elfego Baca on Walt Disney Presents
48) ABC NEWS PROMO: John Daly promos ABC evening news
1) SWIFTNING: shortening burning in pan―Swiftning will not burn even
at 415 degrees
2) SCHLITZ BEER: woman buys beer for men
3) POLIDENT: dance teacher gets tea-stained dentures
4) SCHLITZ BEER: men are puzzled―they are out of beer
5) IVORY LIQUID: 30 year old woman passed for 19 thanks to this dish
washing liquid
6) POLIDENT: denture wearer who smokes get stains
7) REVLON COLOR SILK: plain girl with colored hair become glamorous
8) FABULASH: this Revlon eye grooming product makes a woman a temptress
9) PRIME VARIETY: boy and his dog
10) COMPLIMENT COOKING SAUCE: butcher with kiss on his face―meat
loaf sauce
11) QUANTAS AIRLINES: koala bear running―he hates Quantas!
12) SWEROS SPRAY GUN: good for spreading fertilizer with garden hose
13) LONDON AIRE PANTY HOSE: fits all sizes
14) RONCO TARN AWAY: silverware polish
15) SWEROS SPRAY GUN: fits on garden hose to wash your car
16) RONCO CORDLESS SCISSORS: cuts carpeting, linoleum. fabrics, wools,
tweeds―even kids can use it
17) MINUTE CHEF: shredder, cutter, dicer, slicer―one miniature
product for all your chef needs―plus there's a bonus!!―a
free Chop O Matic―all for $3.99
18) BETTY CROCKER MASHED POTATO BUDS: three cooks
19) TOTAL CEREAL: avoid the vitamin gap
20) SWIFT'S PREMIUM BUTTERBALL TURKEY:
21) PRELL SHAMPOO: man uses wife's shampoo―sexist!
22) LONDON AIRE PANTY HOSE: for all legs
23) PURALATOR OIL FILTER: the Puralator Filter Girl is a tiny woman inside
a man's engine―she talks to him and he falls in love―FANTASY
AD
24) POST RAISIN BRAN CEREAL: grandpa snatches box from grandson
25) COMPLIMENT COOKING SAUCE: "my son the butcher"―to make
meatloaf
26) TV GUIDE: The Courtship of Eddie's Father highlighted
27) TV GUIDE:
28) PROLONG FLOOR WAX: wax skipper
29) ENDUST: candle melting on table
30) PROFILE BREAD: diet breads―thin woman
31) ROMAN MEAL BREAD: 3-day
diet plan
32) WONDER BREAD: children growing in "the Wonder years" between
ages 1 to 12
33) SEALTEST ICE CREAM: milk wagon with horse―cream from top of the
milk
34) REEF MOUTHWASH: men sinking in the mud―they have British-like
stiff upper lip―and no bad breath
35) ROCK OF AGES: show lasting love with a granite headstone―will
not stain or discolor
36) CLAIROL HAIR COLORING: for redheads
37) COLGATE 100 MOUTHWASH: man leave girl on pier―bad breath
38) RAPID SHAVE: man loves limes and lime-scented shaving cream
39) 3M SCOTCHGUARD FABRIC PROTECTOR: humorous―mother berates sone
for being a slob
40) 3M SCOTCHGUARD FABRIC PROTECTOR: woman drops food on clothes, sponges
it away
41) PONTIAC: weather man for 1964 (?) Pontiac automobile
42) PRUFF SPRAY STARCH: contains soil repellant
43) SARDO: bath oil and SARDOETTES moisturizer
44) REXALL VITAMINS:
45) WHEATIES: Dodger baseball player hits homerun for this breakfast
cereal―Bob Richards is in baseball stadium plugging product
celebrity sports
46) ONTARIO TOURISM: woman at lake shore―kids boating
47) TRIM COMB: cut your own hair
48) PURINA CAT FOOD: lots of kittens
49) REXALL VITAMINS:
50) 5 DAY DEODORANT PADS man looks like John Lennon―but it is not
him
51) PSSST: is Clairol instant shampoo
52) NICE AND EASY HAIR COLOR: "the closer he gets, the better you
look"
53) REYNOLDS WRAP: Hamm's beer in aluminum cans
54) SALADA TEA: iced tea
55) PRIME VARIETY DOG FOOD: same as No. 9
56) REMINGTON SELECTRA: men's electric shaver―circa 1965
1) PHILIPS "CARRYCORDER" CASSETTE RECORDER: open reel
recording tape is now passe―use cassettes now in this new portable
tape recorder
2) NOXEMA SKIN CREAM: wash with it―woman spreads it on her face
3) NOXEMA SKIN CREAM: phony hair, phony jewelry are fine for fun―but
need "the real thing" for skin care
4) NORELCO ELECTRIC SHAVER: disposal of one razor blade too man causes
buildings to collapse
5) NOXEMA SKIN CREAM: mom learns from daughter that it's more than a
medicated blemish cream―husband even kisses her
6) NORELCO ELETRIC SHAVER: shave part of man's face with a blade, then
with Norelco―can you tell where razor or Norelco did the shaving
7) NOXEMA SKIN CREAM: same as No. 2
8) NOXEMA MEDICATED SHAVING CREAM: Bart Starr take it off, takes it all
off shaving with Noxema
9) TANG: Skylab will be first space station―and it will have Tang
for astronauts
10) SHASTA RED APPLE SODA: two zany scientists are seeking the new flavor
that will make them rich―soft drink
11) NORELCO ELECTRIC SHAVER: Santa Claus puppet slides down snowy
hillside―gifts for the whole family
12) WESTINGHOUSE ELECTRIC DISHWASHER: black mother-in-law and
daughter-in-law argue: do you wash dishes before you put them in the
dishwasher
13) BOUNTY CHILI: George Gobel sings about Campbell's canned
chili―tune is "Streets of Loredo"
14) GOOD LUCK MARGARINE: Eleanor Roosevelt speaks about world hunger and
how it can be overcome with good food like this brand of margarine that
she has just spread on her
toast celebrity
15) A & W ROOT BEER: the "mugg" everyone
recognizes―the muggs of Paul Revere, Napoleon, Robin
Hood―and a mug of this soft drink
16) SUPER SLUSH: kids drink it
17) COUNTRY TIME LEMONADE FLAVORED DRINK MIX: grandpa on porch and it's
hot―"tastes like that good old fashioned
lemonade"―and "with real lemon flavor"―but it
is NOT lemonade
18) FALSE FACE SODA: this is a kid's game you can drink!!
19) KOOL AID LEMONADE: people like it better than real lemonade―for
adults
20) NESTEA: cowboy falls in pool―"take the Nestea plunge"
21) A & W ROOT BEER: lots of fattening foods
22) OCEAN SPRAY CRANBERRY AND CRAN-APPLE JUICE:
23) NESTEA: woman in kitchen takes the Nestea plunge
24) LIPTON INSTANT TEA: husbands love it
25) SWIFT'S PREMIUM SAUSAGE: new flavor cooks in 3 minutes
26) MAXIM FREEZE-DRIED INSTANT COFFEE: from Maxwell House
27) MICHELOB BEER: people having trouble pronouncing its name
28) TEEM MIXER: Buster Keaton trying to mix a drink with this
mixer―so light its floats away―from Pepsi Cola
29) SQUIRT SODA: has sweet-tart flavor (10 seconds)
30) INDIAN CORN CHIPS: Larry Storch on F Troop set is at guard post eating
chips says "The only good Indian is a munched Indian Corn
Chip"―logo proclaims: "All American, Honest Injun"
31) MAXIM FREEZE-DRIED INSTANT COFFEE: same as No. 12
32) PRINGLE'S POTATO CHIPS: popcorn/ship snack
33) PRIME DOG FOOD: dog interrupts bullfight
34) D-ZERTA: "fat is looking ten years older than your
husband"―as woman eats this gelatin dessert
35) START INSTANT BREAKFAST DRINK: family at table
36) GREEN GIANT: cartooned Valley of the Jolly Green Giant for canned
green beans and corn
37) GAINES BURGER: basset hound in snow
38) SHAKE & BAKE: Southern female voice-over as man eats
39) TOOTS SHOR SALAD DRESSING: Frank Gifford and Gordon McRae eat
here―Toots Shor appears to plug dressings
40) ARRID EXTRA DRY DEODORANT: woman holding spray can
41) LIPTON INSTANT TEA: pretty girl makes husband happy
42) WISH BONE HICKORY BITS DRESSING: hillbillies stop feuding at lunch
time―bluegrass music
43) VENTURE STORES: women's long dresses
44) PILLSBURY BUSY DAY: oven dinner mixes from Pillsbury
45) POLLY PUFF: kiddie play set for girls with inflatable house and little
furniture
46) LIPTON INSTANT SOUP: boys playing in snow
47) GOLD MEDAL FLOUR: nostalgia used as woman reflects on her childhood
memories
48) BAC-OS: sprinkle these pieces of bacon on salads, eggs
49) BISQUICK FLOUR: woman in cook-off―scratch vs. Bisquick biscuits
50) PILLSBURY CREATE-A-CAKE MIX: add soda pop and other non-traditional
ingredients to make cake
51) PILLSBURY FROZEN PASTRY: the Doughboy―the girls are coming over,
so let's make tarts
52) DOVE DISH WASHING SOAP: Dove carton talks to woman
53) HEINZ GREAT AMERICAN SOUPS: dumb blonde chorine makes great
soup―from a can―splicy
54) HEINZ BARBEQUE SAUCE: woman eating BBQ chicken
55) HENRI'S FRENCH DRESSING: began as a home-based business on a ping pong
table in Milwaukee in 1935
56) CHARMIN: Mr. Whipple stops woman from squeezing the toilet paper/1972
57) BOUNTY: Nancy Walker as "Rosie" and Graham Jarvis [Charlie
Haggers on Mary Hartman, Mary Hartman] as sloppy restaurant
counter diner, use "the quicker picker upper" paper towel
58) MR. CLEAN ALL-PURPOSE CLEANER: mom just waxed the floor and kids have
made a mess―but she's happy, she has Mr. Clean
59) BIZ: mom happily sorting dirty clothes fro this pre-soak
60) LYSOL DISINFECTANT: "We women are sniffers"―one women
on hands and knees sniffing under table for odors―one with head
over kitchen sink―one black woman―1970
61) PSA: Dionne Warwick urges vaccination against measles
62) MOP AND GLO: proud woman just waxed floor
63) CARNATION SLENDER: airline stewardess says she could be grounded and
lose flight pay is she gains too much weight―so she drinks this
diet food
64) HOOVER COMPACT WASHER AND DRYER: woman adds savings to her piggy bank
65) HOSTESS SNACK CAKES: woman shops/kids at home
66) BRECK HAIR COLOR: "Breck's Glory Girls" are women who dye
their hair now posed as a chorus line
67) MAX FACTOR SUPER LIP GLOSS: talking blonde head
68) POLAROID SUNGLASSES: lots of pretty women―one black with Afro
hairdo
69) ZALE'S RING OF LIFE: still pictures of women and their
babies―this ring has birthstone for each of a woman's children
70) LISTERENE ANTISEPTIC: boy gets girl with clean breath
71) LISTERENE BREATH SPRAY: couple meets on ocean after shipwreck
72) ULTRA BRITE TOOTHPASTE: boy and girl on beach―"gives your
mouth SEX APPEAL" Cybill
Shepherd celebrity
73) 7UP: boy and girl speaking Swedish about "the Un-cola"
74) MOVIE PROMO: The April Fools stars Jack Lemmon, Catherine
Deneuve
1) COCA-COLA: bottle on hill with liquid emptying out
2) COCA-COLA: summer surfing, eating, drinking
3) COCA-COLA: nostalgic 1930s shots―Coke at 1930s's prices
4) COCA-COLA: delicatessan as woman takes orders for sandwiches and Cokes
5) COCA-COLA: blacks and whites clean the ghetto together―"Our
hands have got to be for helpin'"
6) COCA-COLA: same as No. 1
7) COCA-COLA: still shot of bottle with narrator's voice
8) COCA-COLA: splicy―
9) COCA-COLA: Christmas scenes―snow falling, Santa, dinner
10) COCA-COLA: shots of USA―dancing, singing, wholesome―still
picture of Sammy Davis, Jr.
11) COCA-COLA: Christmas carolers sing about Coke
12) COCA-COLA: shots of teenagers and Cokes
13) COCA-COLA: more Americana shots―splicy
14) COCA-COLA: more Americana―but added photos of Will Rogers, Bob
Hope-Bing Crosby movie
15) A & W ROOT BEER: the "mugg" everyone
recognizes―the muggs of Paul Revere, Napoleon, Robin
Hood―and a mug of this soft drink
16) BURGER CHEF: pizza burger―fireworks around burger
17) A & W ROOT BEER: family pictures
18) A & W ROOT BEER: by serving
root beer from a soda fountain tap
19) A & W ROOT BEER: Little Red
Riding Hood sees wolf drinking this soft drink―fairy tale
20) A & W ROOT BEER: Goldilocks
and Old Woman in the Shoe―fairy tale and nursery rhyme
21) BURGER CHEF: political rally for
GOP―Grand Old Pizza political
rally for GOP―Grand Old Pizza Burger! Burger!
22) A & W ROOT BEER: kids hiking
23) DEEP MAGIC MOSITURIZER: shots of
the jar
24) HAPPY FACE COLD CREAM: man
strokes woman's chin and asks if she "Happy?"
25) TONI INNOCENT COLOR: natural
looking hair color―splicy―see No. 27
26) TONI LEKTRO SET: 10 minute heat
set―splicy―see No. 28
27) TONI INNOCENT COLOR: same as No.
25―only complete
28) TONI LEKTRO SET: complete
version of No. 26
29) HAPPY FACE COLD CREAM: same as
No. 24
30) HAPPY FACE COLD CREAM:
our cream into a bar of soap
31) WHITE RAIN HAIR SPRAY: looks
1960s
32) TONI INNOCENT COLOR: same as No.
27
33) ADORN HAIR SPRAY: three
women―one is black
34) TONI INNOCENT HAIR COLOR: same
as No. 27
35) DEEP MAGIC MOISTURIZER: show dry
roses and moist roses―analogous to a woman's skin
36) TONI INNOCENT HAIR COLOR: same
as No. 27
37) WHITE RAIN HAIR SPRAY: woman
spraying 1962 "flip" hairdo―and 1965 rolled curls
hairdo
38) HAPPY FACE COLD CREAM: same
as No. 24
39) WHITE RAIN HAIR SPRAY: same as No. 37
40) SCATTER PERM: apply permanent to parts of the hair only
41) WHITE RAIN HAIR SPRAY: same
as No. 37
42) VENTURE STORES: baked goods―cookie credit cards given to kids
43) SUNSHINE SNACKS: potato chips
44) NESTLE'S $100,000 BAR: rich in caramel―kids eating chocolate
bars candy bar
45) HOSTESS TWINKIES: mom and kids on picnic
46) SUNSHINE POTATO CHIPS: rising sun
47) SUNSHINE POTATO CHIPS: "Let the Sunshine in" is obvious tie
in with "Hair" musical and pop song
48) BABY RUTH CANDY BAR: mom gives kids chocolate bars for snacks
49) HOSTESS CUPCAKES and TWINKIES: mom and kids at home
50) SUNSHINE SNACKS: mime with a guitar―15 seconds
51) BUTTERFINGER CANDY BAR: wizard at crystal ball must work magic for his
candy bar
52) HOSTESS TWINKIES: mom and kids at beach
53) BARBIE POOL PARTY: 1973 Mattel doll―she floats
toy
54) BARBIE WORLD: lots of Barbie paraphernalia in shows―highlights
Pool Party―Mattel 1975
toy
55) FREE-MOVING BARBIE: Mattel doll is flexible―1975
56) DIGITAL DERBY: race cars for boys
toy
57) VENTURE STORES: Christmas toy sale
58) LAY AN EGG: kiddie game toy―shows family playing it
59) FANFARE PEEK A BOO SHOES:
60) BUSCH BEER: takes time to ripen
61) BUSCH BEER: geese migrating from Alaska to Mexico―dependable as
Busch
62) BUSCH BEER: eagle soars―pride, etc.
63) BUSCH BEER: train bring barley from North Dakota, hops from Yakima,
Moxie, Manitowoc―1973
64) BUSCH BEER: St. Louis has had integrity for 119 years
1) COUPON CARAVAN―Mason Adams
on-camera introduces himself then shows TV commercials to women in
trailer resting in supermarket parking lot―then viewers get
coupons from the trailer plugging General Foods products:
a) TANG:
orange-flavored drink mix
b) POST TOASTIES:
adult couple―she says they are toasted corn flakes―just
like a bread toaster
c) MAXWELL HOUSE
INSTANT COFFEE: woman happy to serve it to her girlfriends
2) OSHKASH B'GOSH: one-minute
animated ad for clothes―jeans, etc.―with folk singer
voice-over
3) VENTURE STORES: printed
T-shirts―lots of graphics on the shirts
4) VENTURE STORES: little girls'
clothes
5) VENTURE STORES: children's
playwear
6) VENTURE STORES: sweater sale for
women and girls
7) VENTURE STORES: Fall coats for
women modeled in St. Louis
8) VENTURE STORES: women's robes
9) VENTURE STORES: Spring and Summer
women's fashions
10) VENTURE STORES: men's plaid
sports coats and suits
11) VENTURE STORES: men's
slacks―ugly designs polyesters
12) VENTURE STORES: men's knit
shirts
13) VENTURE STORES: men's
slacks―plaids, cuffs
14) VENTURE STORES: Big Smith brand
men's work clothes
15) CURLEE: men's blazer sports
jackets/NFL-endorsed/boy wins girl with his blazer
16) VENTURE STORES: leisure shirts
17) VENTURE STORES: Banlon T-shirts,
underwear
18) KRAFT SALAD DRESSING: women at
salad bar
19) DREAM WHIP: family at dinner
table―it's cheap topping
20) DINNER BELL: wieners
21) KELLOGG'S SUGAR FROSTED FLAKES:
Tony the Tiger on ice skates following little boy's skating
22) HOME PRIDE TURKEY: splattered
with butter cooking
23) DINNER BELL: woman slicing ham
24) DINNER BELL: bacon
25) DINNER BELL: smoked bologna
26) MAYROSE: claymation figure (a la
Pillsbury Doughboy) talks about bacon and franks
27) MAYROSE: sliced meats
28) POST ALPHA-BITS: kids eat cereal
29) A & W ROOT BEER: animated
family sings song
30) BURGER CHEF: pizza burger
31) BASKIN-ROBBINS: Little Leaguers
eat ice cream
32) A & W ROOT BEER: pushes
hamburgers
33) A & W ROOT BEER: father and
daughter drink root beers
34) RUSTLER STEAK HOUSE: rough
cowboys in restaurant/1975
35) CARNATION SLENDER: diet drink
shows woman on scale horrified at her weight
36) TEAM FLAKES: breakfast cereal
37) CHIPS AHOY: nerd on camel in
desert―silly spot for chocolate chip cookies
38) MAXIM: freeze-dried instant
coffee―woman in bikini―black drummer on beach
39) LA FRANCE: whitener for laundry
40) CHARLIE CHOX: vitamins for
children
41) ULTRA BRITE TOOTHPASTE: splicy
"sex appeal" spot shows woman in gondola
42) EXCEDRIN: medical researchers
determine that Excedrin is better than common aspirin
43) STRETCH AND SEAL: compared to
other brands food sealing wraps, this one from Colgate is best
44) COMET CLEANSER: sink stain clean
on one side with Comet, on the other with a rival
brand―comparative ad
45) PRELL SHAMPOO: compared to other
brands―pearl drops more slowly in Prell―proves it's
better
46) NO NONSENSE PANTY HOSE:
comparative ad―woman shows why No Nonsense is better panty
hose than L'Eggs
47) HEINZ KETCHUP: better than other
brands―pour most slowly
48) MARTINI & ROSSI: bottle
opening and pouring into glasses
49) 7UP: the Un-cola―"go
ahead, have a cola from time to time"
beverage
MIXED ADS 17 
1) BIC PENS: hippies and other stereotypes of early 1970s in this spot for
19 cents pens
2) MALT-O-MEAL CEREAL: moon-men toy figures parade around breakfast table
of boy and his dog
3) LAND O LAKES MARGARINE: cartoon of singing cows
4) SARA LEE CAKES: woman eating cake under bed while he husband looks for
her―selfish theme
5) LIPTON CUP-A-SOUP: instant soup for the family
6) SARA LEE CAKES: who ate the Sara Lee?―little boy
7) MAMA CELESTE FROZEN PIZZA: picture of Mama at age 7 in Italy―and
today
8) BIRDSEYE STIR FRY: show Chinese stir frying―then how you
Americans can do it
9) SARA LEE ICE CREAM: men in produce store
10) KEN-L-RATION DOG FOOD: Jack Palance and his dogs
11) LIPTON SOUP MIX: make a better burger
12) SARA LEE CAKES: man finds kids who ate the Sara Lee
13) COCA-COLA: short film describes advertising for the home
market―has four 30-second animated spots stressing themes of
Coke's advertising strategy:
―Convenience
―Coke with Food
―Value
―Competitive Superiority
14) HERITAGE BANK: cartoon―this friendly bank doesn't treat you like
a robot
15) 7UP: family picnics indoors because it is raining―1950s
16) PSA: USAF has lots of airplanes doing tricks
17) 7UP: "Let's go out to the lobby"―intermission break
18) TV EXCERPT: clip from The Brady Bunch
19) MOVIE PROMO: "Showdown" stars Dean Martin, Rock Hudson
20) MAXWELL HOUSE COFFEE: "Me captain, you crew" sexist
ad―this is the longer
60-second version
21) MAXWELL HOUSE ELECTRA PERK
COFFEE: men tell why this is best coffee for electric percolators
B&W
22) START INSTANT BREAKFAST DRINK:
Ruth Buzzi for Tang-like orange drink―celebrity
23) MAXWELL HOUSE COFFEE: Margaret
Hamilton as Cora helps woman please husband
24) MAXWELL HOUSE COFFEE: couple
comes to Cora's store with new pot―she helps again
25) HAMBURGER HELPER: daughter cooks
for family because Mom is pregnant―Dad approves of cooking
26) WHEATIES: rite of passage as dad
turns over the helm of sailing yacht to son―song says it
all―"he knows he's a man!"―and men eat Wheaties
cereal for breakfast
27) BETTY CROCKER INSTANT POTATOES:
hash browns, au gratin
28) BETTY CROCKER FROSTING: two
housewives share canned frosting
29) HAMBURGER HELPER: same as No. 25
30) WHEATIES: same rite of passage
spot as No. 26
31) BUC WHEATS CEREAL: man at grist
mill talks about buckwheat as "one of the last real tastes
left"
32) MERCURY OUTBOARD MOTORS: family
boating
33) MERCURY OUTBOARD MOTORS: two men
fishing
34) MERCURY OUTBOARD MOTORS: water
skiing
35) KRAFT PIZZA MIX: 10 seconds
36) K-TEL RECORDS: 22 hit records on
one album―early 1970s
37) KRAFT CHEF'S SURPRISE: Ed
Herlihy on camera for this one-pan meal
38) MONSANTO LASSO HERBICIDE:
tractors sprays land
39) K-TEL RECORDS: same as No. 36
40) EGGO BLUEBERRY WAFFLES: Avery
Schreiber and Frankenstein's monster grapple over new blueberry Eggo―"Leggo
my blueberry Eggo"
41) KELLOGG'S COCOA HOOTS: Pat
Buttram does voice of animated owl who eats these chocolate Cheerios
breakfast cereal
42) TV GUIDE: producers on American
values and TV hits
43) TV GUIDE:
44) TV GUIDE: pay TV article
45) TV GUIDE:
46) TV GUIDE:
47) 7UP: poured into glass―has
emergency food coloring kit for those who need the color of cola
48) PRESS KWIK: cigarette dispenser
gives you a smoke just by touching the lever―in the car, at home,
at work―less than $5
49) OLD STYLE BEER: the beer from
God's Country―G. Heileman
50) HENRI'S SOUR CREAM DRESSING:
nostalgia-based ad
51) K-TEL: Greatest Hits of Donnie
Osmond
52) HENRI'S SOUR CREAM DRESSING:
salad
53) HOOVER VACUUM: portable and in
case
54) K-TEL RECORD SELECTOR; lets you
organize you albums
55) PRESS KWIK: same cigarette
contraption as in No. 48
56) JACK IN THE BOX RESTAURANTS:
police chase robbers, both drive through and order at window―then
resume chase―humorous
57) McDONALD'S: young black couple
order burger and fries―young romance over a french fry―music
is MOR, not rhythm & blues
58) McDONALD'S: same as No. 57
59) McDONALD'S: 30 second version of
young black couple in love and hungry
60) BARNABY'S RESTAURANT: stresses
the diversity of its menu
61) BARNABY'S RESTAURANT: same as
No. 60
62) BASKIN-ROBBINS: delicious
closeups of wonderful ice cream fountain creations
MIXED ADS 18
Blacks In T
V
Commercials
Reel
1) FOSTER GRANT SUN GLASSES:
O.J. Simpson and family plug glasses―black celebrity
2) d-CON: Muhammed Ali at punching
bag plugs this cockroach spray insecticide
sports
3) HERTZ: O.J. Simpson runs through
airport and jumps hedge while urging you to use this car rental service
4) PSA: Jackie Robinson for Sister
Kenny polio charity for 1957 fund drive―relates Foundation's work
to new oral polio vaccine
5) PSA: Louis Armstrong for Sister
Kenny polio charity for 1957 drive
6) PSA: Harry Belafonte for Job
Corps
7) DIET RITE COLA: Lena Horne puts
on makeup and slick clothing while sings praises of new no-cyclamates
soda pop to tune of "Yes Sir, That's My Baby"
circa 1972
8) PSA: Rafer Johnson walks around
track in evening and speaks for gym programs and President's Council on
Fitness (circa 1972)
9) JACK-IN-THE-BOX: little boy has
trouble handling such a big hamburger
10) SCHAEFFER BEER: glamorous Lena
Horne sings theme song―"Shaeffer is the one beer to have when
you're havin' more than one"
11) COAST SOAP: black man is revived
when he showers with "the eye opener"
12) JELL-O PUDDING: Bill Cosby jokes
with kids sitting on stoop
13) KOOL AID: black
children―and adult, all drink―"you're never too old of
Kool Aid" beverage
14) WHEATIES: father and son
hiking―rite of passage―"he's ready for Wheaties, he
knows he's a man" cereal
15) VICKS NYQUIL: jazz trumpeter has
a cold―buddy recommends this
16) GOLD MEDAL FLOUR: "I
remember"―little girl and baking―nostalgia theme
17) COCA-COLA: Willie Mays catches
baseball and wins the game―drinks Coke in clubhouse of San
Francisco Giants―Glenn Yarborough sings theme
18) COCA-COLA: Ray Charles sings
country-western theme, then drinks a Coke when the show is
over―enters airplane
19) CAMPBELL'S VEGETABLE SOUP: mom
serves it to her baseball-uniformed son
20) CHURCH'S FRIED CHICKEN: white
dad and daughter order from a black employee
21) PSA: United Negro College Fund:
scene from 19th century―once it was against the law in some states
to teach a black child to read or write―"a mind is a terrible
thing to waste"―Lawrence Hilton-Jacobs and Dorian Harewood
are modern students denied education because there is no money
22) WILT CHAMBERLAIN BASKETBALL: mad
scientist visited by young couple―he drinks potion and becomes
Wilt Chamberlain and plays this elaborate board game with them―toy
by Caleco
23) UNCLE BEN'S RICE: black Uncle
Ben is pictured on the box
24) SUSIE CUTE DOLL: Louis Armstrong
and three little white girls sing the Susie Cute Doll song―Topper
toys B&W
25) BURGER KING: middle class family
serenaded with "hold the pickle, hold the relish"
26) JACK-IN-THE-BOX: Rodney Allen
Rippey plugs Jumbo Jack with little girl
27) MANISCHEWITZ WINE: Sammy Davis,
Jr. uses hip language for premium white Concord
28) SCHLITZ MALT LIQUOR: Rufus
Thomas in pink suit with short pants and cape―after bull breaks in
and ruins a room
29) SCHLITZ: man returns South to
his mama who owns or works in a restaurant―nostalgic music and
beers
30) RUFFLES POTATO CHIPS: middle
class black woman testifies to their flavor
31) CAMPBELL'S SOUP: "Give Me
the Campbell Life" mom sings to her kids
32) ULTRA SHEEN CONDITIONER: for dry
brittle hair―Jayne Kennedy
33) SULFER-8 HAIR CONDITIONER:
"Rows, 'fros―anything goes" with hair relaxer
34) ULTRA SHEEN CONDITIONER:
young athletic woman works out
35) ULTRA SHEEN COSMETICS:
"Moods" is black couples walking romantically in misty beauty
36) AVON COSMETICS: kids playing
double-Dutch jump-rope as the Avon Lady comes to call
37) FOLGER'S INSTANT COFFEE: couple
getting ready for work uses Folger's instant crystals
38) ACCENT: back to basics say
cooking instructor―ABC = Always Buy Accent―MSG/monosodium
glutmate flavor enhancer
39) ALKA-SELTZER: black flight
attendant brings Alka-Seltzer to man with upset stomach on
airplane―w/ Marvin Kaplan
40) ARTRA SKIN TONER: "sister
have different complexions"―combat uneven skin tone with
Artra
41) POST ALPHA BITS: Michael Jackson
and The Jackson Five float away in colorful balloon while singing and
talking about this breakfast cereal (1972)
42) POST ALPHA BITS: Michael Jackson
and The Jackson Five exit a 1970s car and pitch breakfast cereal (1972)
43) MIDAS MUFFLERS: Mantan Moreland
as Midas man does the anticipation routine with customer looking for a
new muffler
44) TV PROMO: The Sammy Davis Jr.
Show 1966
45) NEW YORK HERALD TRIBUNE: Claude
Brown speaks on camera advertising his book, Manchild in the Promised
Land―he urges you to read it, then announcer says it will be a
special book bonus in this Sunday's newspaper
46) WESTINGHOUSE WASHING MACHINES:
racist spot in which African warriors menacingly approach great white
hunters, amazed at Westinghouse washers―great goobily woobily (ran
once in 1966)
47) PSA: teenager Toni Harper sings
"Mama and Daddy Waltz" in 5 minute pitch for 1952 March of
Dimes campaign b&w
MIXED ADS 19
TV Commercials Lecture
1) FOLGER'S COFFEE: Mrs. Olson helps
young wife to make good coffee
2) STAR-KIST TUNA: Charlie the Tuna
shows he has good taste ―but Star-Kist wants tuna that tastes good
3) 9-LIVES CAT FOOD: Morris the cat
answers the call of "din din time"
1974
4) GREEN GIANT FOODS: in the Valley
of the Jolly Green Giant there is a bean-slicing contest-frozen green
beans and canned creamed corn
5) WINSTON: music is
important―"Winston tastes good like a cigarette should"
6) ILLINOIS BELL: "I've Got
Touchtone" Busby Berkeley chorus animated
7) CHICAGO DAILY NEWS: newspaper
covered special stories―Mr. McCormick the balloon man who gave
away balloons to poor kids―his death was covered in the Daily News
8) COLGATE 100 MOUTHWASH: young man
and women can't stop kissing―it's the "mouthwash for
lovers"
9) COCOA PUFFS: animated bird goes
"coo-coo for Cocoa Puffs"
10) WIZARD AIR FRESHENER: combats
"housitosis"―several scents: "get him Tall Timber,
he'll like it"―for improved version see MIXED ADS 97
11) BOWMAN BRAIN: mini
calculator―with April Income Tax deadline cliche as motif
12) CRACKER JACK: Gothic haunted
house as boy delivers refills of this caramel-candied popcorn―no
words spoken
13) SECRET SPARY DEODORANT: Lady
Godiva cliché―uses this brands because "it won't poof
out"
14) PURINA CAT FOOD: "I was a
97 ounce weakling" who fights off the Bully of the
Beach―drama acted out by cats on the beach―Marvin Kaplan
voice-over
15) SCHLITZ MALT LIQUOR: Sherlock
Holmes and Dr. Watson cliche―bull smashes through the wall of the
missing "six-ologist"―he collected things in sixes
16) CLEARASIL: Jenny out to get rid
of today's blemishes
17) CLEARASIL: Erik is male version
of Jenny, he too is out to get rid of today's blemishes
18) CERTS BREATH MINTS: sex at the
drag strip―"If he kissed you once―will he kiss you
again?"―thanks to breath mints he will
19) OLD SPICE AFTER SHAVE LOTION:
girls chasing young man into construction area―"Old
Spice can make trouble for a guy" (15 seconds)
20) OLD SPICE AFTER SHAVE LOTION:
here a pack of girl chases poor fellow into a cage at the zoo (15
seconds)
21) OLD SPICE AFTER SHAVE LOTION:
chased into park where he hangs upside down on tree limb―and girls
grab at him!
22) DIET PEPSI-COLA: "the girls
girl watcher watch" commuter train station
23) TENDER TOUCH BATH OIL: Ali
McGraw is the temptress whose skin say "touch me" to many
males
24) JUG WINE: sweet wine with lots
of hippies and "real people" for this is "the great
American folk wine" strawberry and apple favors
25) MILLER BEER: males bonding on
fishing trip in woods/1973
26) NATURE VALLEY GRANOLA: this is
an old-fashioned cereal―beautiful color coordinated in yellows and
browns―
27) SALEM CIGARETTES: "it's
spring time" when you puff this tobacco, even if you are shoveling
snow when you smoke
28) WHEATIES: the Lone Ranger
introduces rodeo star Bob Mayner―who has been eating Wheaties
breakfast cereal since childhood
29) CANADA DRY GINGER ALE: three
toughies―Jack Elam, Broderick Crawford, Isaac Hayes, sing
"it's not too sweet"
30) MILLER LITE BEER: "Boom
Boom" Geoffrion testifies―one-third less calories
31) WINSTON CIGARETTES: young James
Garner and friends playing Scrabble and smoking―1955
32) AXION PRESOAK: Arthur Godfrey
tell you how to save blood-stained shirts/Procter & Gamble
33) BIZ PRESOAK: Eddie Albert
confesses he knows little about laundry―but he still plugs
Biz/Colgate Palmolive
34) DURACELL BATTERIES: pink toy
rabbits play drums
35) MERRILL, LYNCH: the bull is
symbol of this investment company
36) PSA: Ralph Bellamy speaks for
Project HOPE―hospital ship that helps injured people recover
around the world
37) AJAX CLEANSER: has new "bluclorin"―helps
get you out of the kitchen fast―visual gimmick has women flying
through the air with cleanser can as rocket propellant
38) JOHNNY LIGHTNING: slot car race
track―hard sell for kids' game
39) ROLAIDS: black woman cab driver
in New York City has to use Rolaids sometimes
40) ALKA-SELTZER: "Take
Alka-Seltzer at 5:00"―drop tablets into office water cooler,
and everyone needs a drink before quitting
41) YELLOW PAGES: Illinois Bell
animation showing woman in crowded city―"let your fingers do
the walking"
42) YELLOW PAGES: urban confusion
simplified in Yellow Pages listings―for restaurants
43) TORO TRACTOR: guy mows lawn,
move snow, and otherwise uses little tractor on city rooftop
44) CHEVROLET: starter lock is
standard equipment on the new Chevrolet―circa 1970
45) BURGER KING: "Burger Bar
Mitzvah" as father (Jack Burns) pushes boy into manhood―his
first Whopper"―despite mother's hesitancy
Jewish ethnic
46) SING DEODORANT SOAP: with
Dermadane 9 makes you feel different about yourself―drab guy
emerges from shower in soap box on motorcycle and wearing skin diving
equipment
47) SING DEODORANT SOAP: woman
version turns dull housewife into a Rose Parade Queen
48) BUSCH BEER: power
words―breed, eagles, proud, free, determined, heights, pride,
will, utmost―to plug beer
49) BUSCH BEER: mustangs, last of a
breed―more male power words for a budget beer
50) BLACK TIE COLOGNE:
black-oriented commercial from Johnson
products―slinky black woman declares, "this is his
gold...."/"gentlemen are requested to wear Black Tie to all
affairs"
51) ROLAIDS BREATH MINTS: man with
bad breath finds himself in glass bell jar―in
isolation―scientist squeezes onion juice and proves Clorets helps
stop bad breath―"puts you back where the people are"
52) TROJAN CONDOMS: father-to-be
constructs a wooden crib anticipating "responsible parenthood"
53) DR. PEPPER: choreographed
nostalgic high school dance―guy orders Dr. Pepper soft drink in a
cola world
MIXED ADS 20
Women In TV Commercials Lecture
Sexist
1) BETTY CROCKER CAKE MIX: Oleg
Cassini gowns and Betty Crocker white cake mix are metaphors for
feminine values
2) CRISCO: shows women learning from
other women the feminine secrets that bedazzle men
3) PUFFS: daughter learns from
mother that this facial tissue is "better than Puffs" because
"it's new Puffs"
4) CORRECTOL: women have their own
laxative
5) MASSENGILL: disposable douche
6) THUMBELLINA: doll that rocks in
crib―the socialization of females begins early
7) ST. JOSEPH COUGH SYRUP FOR
CHILDREN: mom gives her child this brand of children's aspirin
8) SILENCE IS GOLDEN: man remembers
his grandmother's wisdom re colds and sore throats―the same
formula is in this cough medicine
9) EASTERN AIRLINES: women parade
before camera―"The Losers" are people rejected as
stewardesses because of flaws―bites nails, too young, too tall,
married, poor personality, wears glasses, immature―19 out of 20
don't make it at Eastern―condescending, sexist―calls one of
the women "honey"
10) MAXWELL HOUSE COFFEE:
honeymooning wife gets lecture from husband on making good
coffee―"So, remember, be a good little Maxwell Housewife and
this honeymoon could go on forever!"
11) MAXWELL HOUSE COFFEE: newlyweds
on sailboat―husband tells wife, "Me captain―you
crew"―and that she better make good coffee or "someone
will walk the plank"
12) PLEDGE FURNITURE POLISH: husband
and the two sons watch TV sports and make mess―wife with Pledge
dutifully cleans up after them
13) COLD POWER DETERGENT: "It
was turning my husband's shorts red that got me in hot water!,"
confesses a young housewife―now knows about cold water detergent
14) DAYS EASE: deodorant and
cleanser for your toilet bowl―shaped like a daisy and turns water
blue―shows she is smart
15) MRS. PAUL'S FISH STICKS: dad is
in kitchen making dinner ―daughter is adither, looks to mom for consultation―mom
say don't worry, he's preparing frozen fish sticks!
16) BISQUICK: we challenged the
women of Charleston, South Carolina to match their scratch biscuits with
Bisquick biscuits
17) ECKRICH BOLOGNA: "What if
your mom made bologna the way the Eckrich do?"―kids learn
that prepared food is better than mom's cooking
18) BETTY CROCKER FROSTING: newlywed
woman hides the package frosting when her husband thinks she made it
herself―the deceit of it all
19) WONDER BREAD: he picks fresh
tomatoes―she picks fresh store-bought bread―"Because if
it isn't fresh, I'm outta business"
20) SCG&E: South Carolina Gas
and Electricity explains how it is in public schools instructing girl
children of the area to be homemakers―"so we can turn this
raw material into a lady"
21) PEPSI-COLA: woman as
temptress―young virginal college age girls and guys washing car
and innocently squirting each other with water
22) TENDER TOUCH BATH OIL: woman as
temptress―cat-like woman glides seductively between museum
sculptures as men of all ages try to resist touching her appealing white
skin
23) AVIANCE PERFUME: woman as
temptress―downright demanding woman strips off house clothes as
hubby comes home from work―"I've had a whole full day of
motherhood, but I'm gonna have an Aviance night"
24) WINSTON: woman attracts men
because she has a clear plastic purse and men can see she is smart
because she smokes Winston cigarettes―"fellas know that smart
girls smoke Winston" from 1955 with Bob Cummings
25) PEPSODENT TOOTHPASTE: young man
chase pretty girl around pillars―"Pepsodent power can turn on
the light"
26) CHICAGO HEALTH CLUBS: workout
for the body beautiful
27) HANES PANTYHOSE: stewardess in
miniskirt with Hanes legs―"underneath it all, gentlemen
prefer Hanes"
28) LADY NORELCO: the blade was not
meant for a woman's skin ―she needs electric razor
29) CAMAY FACIAL SOAP: "I was a
two-faced woman" needs a soap for dry and a soap to really get face
clean
30) NORFORMS: cartooned young woman
blushes when discussing feminine hygiene with another woman
31) IMPREVU: mystical levitation as
woman in flowing gossamer gown seems to ascend with this perfume
32) NUANCE: Veronica Hammel is the
model who whispers to get attention―Nuance perfume whispers
33) DR. PEPPER: Dick Clark and Miss
Teenage America of 1966 discuss rules for 1967 contest―for soda
pop―women compete for beauty
34) DIPPITY DO: hair styling
gel―"the big big curl loves Dippity Do"―women
primp for beauty
35) SEGO: women starve for
it―diet drink in several flavors
36) PLAYTEX: women suffer for
beauty―woman entering airplane thinks she has forgotten her
girdle―but wait, she is wearing a comfortable Playtex
model―not to worry
37) BARBIE DOLL: Mattel doll that
little girls can makeup―lipstick, etc.―women learn early
about beauty
38) MAYBELLINE MASCARA:
no matter how naturally beautiful she is, our woman needs a
commercial product to be complete
39) AVON PRODUCTS: Sunny Griffin in
the Avon Lady―and she sells Avon―"there is no such
thing as an plain woman" with the right cosmetics
40) DELTA FAUCETS: this commercial
does suggest there is such a thing as a plain―even
ugly―woman as plumber installing bathroom fixture runs away from a
homely woman trying to kiss him
41) BRIM DECAFFEINATED INSTANT
COFFEE: woman rations morning coffee to nerdy husband
42) PSA: March of Dimes Mothers
March finds sad sack husband making mess in kitchen trying to make
dinner―opens can of fruit―relax, it's only for one night
43) DENTYNE: man pulls out
toothbrush at drive-in restaurant to brush after eating―onlookers
amazed―announcer recommends chewing gum
44) TOOTSIE ROLLS: sex-role
stereotyping early―the boy eats Rolls and dreams of being a
spaceman explorer―the girl eats dainty Pops and dreams of becoming
a concert pianist
45) ARROW SHIRTS: guy wears Arrow
shirt to movie and his date and woman behind cannot stop feeling his
chest
46) HAI-KARATE COLOGNE: nerdy guy
has to use judo to defend himself from pretty girl turned on by the
scent of his cologne―self-defense instructions in each box
47) VANITY FAIR: toilet paper
suggests marriage as a reward for using this product―"in case
you don't marry a prince"
48) ULTRA LASH: mascara runs on
"happiest day of my life"―she's getting married today!
49) FOLGER'S COFFEE: Mrs. Olson in
backyard of Afro-American family to teach wife to make coffee―the
civil rights movement in action!
50) ALLSTATE INSURANCE: wife has
slight accident in parking lot―immediately calls husband
51) AMERICAN TOURISTER LUGGAGE:
silly woman runs over full suitcase left on driveway―stops on top
of suitcase, then backs off―and didn't hurt hubby's portable radio
52) GOODRICH TIRES: Joan Rivers
asks, "What do I know about tires? I'm a woman. I know about charge
cards. Look―a perfect fit."
53) DR. PEPPER: stereotypical female
librarian drinks this soda pop and loosens up―becomes playful and
bolder― big song and dance choreographed number
54) ARMSTRONG TIRES: the assertive
woman here is granny who lays rubber after having four "Fatso"
tires put on her Plymouth
55) IMPERIAL MARGARINE: kids in park
learn it isn't nice to fool Mother Nature―she makes it rain
5 56) AMERICAN EXPRESS: women
testify that the American Express card is "the badge of a
liberated woman"
57) TANG: biochemist
mom who does enzyme research makes Tang orange drink for her two young
sons―like the astronauts
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