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1) Shirley MacLaine speaks to
theater audiences about need for them to contribute in helping film industry in
its support of the Will Rogers Memorial Hospital and Research Institute in
Saraneck Lake, New York―hospital battles tuberculosis TB, chronic heart
disease, and lung cancer―this is THEATRICAL charity appeal, not a
TELEVISION PSA
2) John Wayne speaks for the
Freedom's Foundation―strident and worshipful patriotism should be taught
to children or else we may lose the struggle with Communism in the
world―this spoken with old-fashioned 4th of July celebration (with 19th
century cowboy antics) in foreground―then Wayne in cowboy garb speaks
directly on camera
3) Eddie Fisher says education is
one of this nation's many blessings to be counted―support
schools―for National Education Week 1954-1955
4) Victor Borge for mail-forwarding
when you move and use of the new ZIP Code system
5) Carroll O'Connor talks about smog
and air pollution―from Environmental Protection Agency (EPA)
6) Jack Benny re problem drinkers
and drunk driving―from U.S. Department of Transportation
1969
7) Pat Paulsen in comic fishing
routine for water pollution from Environmental Protection Agency (EPA)
8) Bob Hope for energy
conservation―PSA from Texaco gasoline
9) Art Linkletter urges calm
understanding and treatment of drug abuse and drug users―mentions death of
daughter Diane
10) Eddie Albert re the beauty of
American coastlines―good images of toxic waste being dumped in
ocean―mentions new anti-dumping law―from Environmental Protection
Agency
11) Burl Ives makes Christmas appeal
for Salvation Army
12) Gene Hackman (young and wearing
wig) pitches Christmas Seals and their importance in fighting air pollution
diseases―tuberculosis, emphysema
13) Buddy Ebsen for boating
safety―from U.S. Coast Guard
14) Pearl Bailey re high blood
pressure―get your checkup―black
15) Robert Mitchum for National
Alliance of Businessmen urging the hiring of the disadvantaged―run-down
neighborhoods―Help America Work
16) John Wayne speaks against
California Proposition 18―circa 1970―which he considers the wrong
anti-pornography bill to combat filth in the movies
17) Adlai Stevenson pitches for CARE
(60 seconds)
18) Jerry Lewis for Muscular
Dystrophy Association [MDA]
19) Tommy Rettig and Jan Clayton in
PSA for "beware of strange dogs"
20) Phil Silvers for MDA
21) Jerry Lewis with crippled child
to pitch for MDA (60 secs.)
22) Walt Disney for National
Wildlife Week, March 17-23, 1957
23) Linda Bensinger of Chicago for
National Brotherhood Week, February 20-27, 1955
24) George Burns for Brotherhood
Week, February 20-27, 1955
25) Lou "The Toe" Groza
for Brotherhood Week, February 20-27, 1955
26) Don McCarty of Chicago AFTRA for
Brotherhood Week; Officer Snyder of Chicago Police Department for
Brotherhood Week; Jackie Robinson gives anti-Communist angle to an appeal
for Brotherhood Week―black baseball sports
27) Danny Kaye for UNICEF
28) Tommy and Jimmy Dorsey pitch for
Sister Kenny Foundation and its fight against polio (circa 1955)
29) Zachary Scott for the Sister
Kenny Foundation
30) Florian Zabach for Red Cross
31) President Gerald Ford for
National Father's Day Committee―just named Father of the Year―he
endorses Fatherhood and The Family―"cornerstone of the nation"
32) ONE-A-DAY VITAMINS: Dave
Garroway with astronaut dummy―speaks of foods and vitamins―plugs
vitamins―NOT a PSA
33) Mary Tyler Moore just after
Bagladesh War―Emergency Relief Fund for Bengali children―just 33
cents a day feeds a child
34) Lloyd Bridges for same
Bangladesh charity―Bengali children―Emergency Relief Fund
35) Gregory Peck speaks of assisting
poor children to education and socialization―for President Lyndon
Johnson's War on Poverty―Project Headstart
36) Gregory Peck for Project
Headstart―same as No. 33
37) Carol Burnett for retarded
children through Easter Seals
38) PSA: today's National Guardsmen
are today's Minute Men NO CELEBRITY HERE
39) Billie Jean King and Jonas Salk
for Multiple Sclerosis
40) Fess Parker of U.S. Savings
Bonds
41) Walter Brennen for U.S. Savings
Bonds
42) Shirley Booth for U.S. Savings
Bonds
1) U.S. NAVY: "be someone
special"
2) PSA: worn tires/"wear
bars"
3) U.S. NAVY: another "be
someone special"/The new Navy
4) U.S. COAST GUARD: pitched at high
school graduates
5) PSA: Jack Sharkey pitches for
respect for the elderly/ American Chiropractic Association/sports
6) PSA: for Veterans
Administration/voluntary association
7) PSA: Robert Vaughn for right air
pressure in your tires
8) PSA: illiteracy/Right to Read
9) PSA: for Tire Industry Safety
Association
10) MINNESOTA TOURISM: winter
vacations
11) PSA: "the new USO" for
"the new military"
12) U.S. NAVY: be someone special
13) U.S. MARINES:
mechanical-electrical personnel sought
14) PSA: high blood
pressure/"do it for the loved ones in your life?
15) PSA: handicapped children/not
just labels, but people
16) PSA: do not allow children in
discarded refrigerators
17) PSA: do not give medicine in the
dark/turn on lights
18) PSA: follow directions on
medicine bottles
19) U.S. MARINES: looking for
aircraft maintenance ordinance
20) PSA: pollution is a dirty word
21) PSA: kids and dangerous products
22) U.S. NAVY: technical school and
electronics pitch
23) U.S. NAVY: small business
operator learned his skills in the Navy
24) PSA:
National Audubon Society/blackbirds necessary
so tolerate the blackbirds
25) U.S. NAVY: the new Navy again
26) U.S. NAVY: will put you through
college Navy ROTC
27) PSA: payroll savings plan for
bonds
28) U.S. NAVY: ROTC on college
campuses
29) PSA: ghetto child/RIF = Reading
Is Fun
30) PSA: savings bonds/man gets
phone call from his future
31) U.S. ARMY: Army ROTC/Hispanic,
woman, black pitch
32) U.S. AIR FORCE: pitch for Air
Force Academy admissions, pitched at blacks with Lou Rawls voice over
33) PSA: fire extinguishers for
stove grease fire
34) PSA: drowning as National Parks
accident
35) U.S. ARMY: tanks and boys
36) PSA: Ron Masek for rotating your
tires
37) 3 MINUTE BRAND OATS: oatmeal
38) PSA: protect your eyes/prevent
blindness
39) PSA: for bicycle safety/boy
checks safety as if he were an airplane pilot
40) PSA: National Rifle Association
(NRA) is 102 years old/rifles
41) PSA: Lung Association for asthma
43) PSA: savings bonds
44) PSA: for CARE w/ children's
drawings
45) PSA: CARE for sharing with the
needy
46) WISCONSIN NATIONAL GUARD:
tornado destruction of 1972 and Guard response
47) U.S. COAST GUARD: fishing in New
Bedford
48) U.S. COAST GUARD: same as No. 47
49) PSA: for Foster Parents/sponsor
boy in Peru
50) PSA: Jim Jordan (Fibber McGee)
goes to his closet/for American Assn of Retired People consumer guide
51) PSA: fire in high rise/plan for
fire
52) JESUS STORY: Jesus and adultress/Methodists-Presbyterians
53) PSA: payroll savings
plan/shorter version of No. 27
54) PSA: be a Girl Scout leader
55) PSA: for home canning proper
procedures
56) PSA: savings bonds/kid get first
haircut and plans for college
57) PSA: for dangerous home products
58) U.S. COAST GUARD:
same as No. 47
59) U.S. ARMY: ROTC a 2-year program
for Juniors and Seniors
1) PSA: National Epilepsy Foundation
2) U.S. ARMY: pitched at small-town
Southern white boys
3) PSA: savings bonds/money to
travel when kids have grown
4) PSA: high blood-pressure w/
hang-gliding/motorcycling/ hiking
5) PSA: multiple sclerosis
6) PSA: be careful, use common sense
in National Parks
7) U.S. NAVY: same as PSA 8C, No. 28
8) USAF: Air Force is a great way of
life/young people pitched
9) USAF: basic training w/ Southern
folk music/"community college of the Air Force"
10) USAF: a great way of life
11) U.S. NAVY: ROTC/"It's not
just a job, it's an adventure"
12) USAF: great way of life
13) U.S. ARMY RESERVE: keyboard man
in the rock band is in Army Reserves
14) PSA: Minnesota State Service for
the Blind
15) U.S. COAST GUARD: help
others/help yourself
16) PSA: Soil Conservation Service
of the USDA
17) PSA: savings bonds nostalgia at
the drive-in
18) PSA: tips on driving carefully
in the fog
19) PSA: drive slowly in national
parks/don't hit deer
20) PSA: Madeline Ruhe on saving
energy during the 1970s energy crisis/set thermostat low in winter, high in
summer
21) PSA: lead poisoning/in
Spanish/child in hospital
22) PSA: John Denver on saving
energy by driving 55 MPH/ in same campaign as No. 20
23) PSA: save the wild
turkey/patriotism theme/National Wild Turkey Federation
1976
24) PSA: park your car and get into
nature/walk in National Parks/John Doremus does v.o.
25) PSA: Campaign for Human
Development focus on American Indians
26) PSA: "Don't Be Fuelish"
re saving energy features Jim Ryan jogging
27) PSA: Paul Newman for the
peregrin falcon from U.S. Fish and Wildlife
28) PSA: prenatal care to fight
infant mortality/March of Dimes
29) PSA: for fish and shellfish
eating/from fisherman
30) PSA: odd piece has Xmas gift
labeled PEACE
31) PSA: Billy Kilmer for
handicapped children from White House Conference on Handicapped Individuals
32) PSA: Hank Aaron for United Negro
College Fund
33) PSA: "gray liberation"
from National Council on Aging
34) PSA: hand puppets to say that
weed killers can be poisonous to people/pesticide safety from USDA
35) PSA: for safe driving has
headstone saying "OOPS"
36) PSA: George C. Scott on energy
conservation/"Don't Be Fuelish"
37) PSA: dummies in auto
crash/buckle seat belts―from American Seat Belt Council
38) PSA: Olympic high diving Gold medallist
Mickie King plugs the metric system―other adults testify to its simplicity
39)
40) U.S. NAVY: urges reenlistment
41) PSA: Audubon Society with pickup
sticks to illustrate the interrelatedness of ecological concerns
42) U.S. NAVY: be a woman officer in
the Navy
43) PSA: mental health
44) PSA: food nutrition for children
(15 sec)
45) U.S. NAVY: college scholarships
(15 sec)
46) U.S. NAVY: submarines (15 sec)
47) PSA: savings bonds/on-the-street
interviews (15 sec)
48) PSA: savings bonds/wedding
(15 sec)
49) U.S. NAVY: jet takes off
(15 sec)
50) U.S. NAVY: same as No. 46
51) PSA: save the wild
turkey/another one from 1976/see above No. #23
52) PSA: avoid buying a home with
legal problems/have a title search made
53) MINNESOTA TOURISM: winter
tourism
54) U.S. NAVY: be a nurse in Navy
54) PSA: Cub Scouts teaches
nutrition and fitness
55) PSA: electricity crucial to
society―from U.S. Atomic Energy Commission
56) PSA: professor in classroom
strumming guitar―for Veterans Administration and G.I. Bill
57) PSA: Closer Look is for
handicapped kids―William Conrad does voice-over
58) PSA: Reading is Fundamental (RIF)
shows black child in New York ghetto
59) PSA: Automatic is a Maryland
group to stop smoking―shows lots of lighted cigarette butts
60) PSA: John Forsyth practices his
heart-to-heart talk to his drug-abusing daughter―chair is empty―for
the National Drug Abuse Prevention Program
61) PSA: black student closes his
locker―for Basic Educational Opportunity Grants
62) PSA: EPA commuter―hectic
experiences of commuter going to work
Tim Conway celebrity
63) PSA: he won't smoke when he's an
adult―anti-smoking spot from Your Lung
Association―animated―same campaign as #'s 72 and 73
64) PSA: 77-year old man in Japan
arm-wrestling/Maryknoll Missionaries
65) PSA: anti-smoking spot features
Russ Soffles "The Arizona Kid" as a Gabby Hayes-type―urges
smokers to respect non-smokers's right―go outside to smoke or put out your
cigarette
66) PSA: food safety and
salmonella―Jack Klugman and Tony Randall as The Odd Couple
celebrity
67) PSA: teens at play eat good
food/U.S. Department of Agriculture
68) PSA: man cannot get his
cigarette lighted―gorilla in background (as in monkey on his back) from
Your Lung Association
69) PSA: American Osteopathic
Association warns people over 50 about pneumonia and vaccine against it
70) PSA: get your children
immunized―from American Medical Association
71) PSA: Henry Fonda for Closer Look
hospital for retarded people who can be taught something
72) PSA: Your Lung
Association―animated little black girl―this is an anti-smoking spot
similar to #63 above
73) PSA: animated spot for Your Lung
Association―same campaign as #'s 63 and 72
1) PSA: high blood-pressure/John
Wilson (from Aetna)
2) PSA:
Minnesota State Services for the Blind
3) U.S. NAVY: sells boys on Navy
with electronics and sex
4) NATIONAL GUARD: for Guard with
actualities from WW I
5) PSA: energy conservation theme re
lowering heat/mimes do skit/worries about faulty heating mechanism
6) PSA: USDA patriotic bit re your
"food day," and why in USA it is lowest in world...the time you must
work to feed yourself with farm produce
7) PSA: call ahead and make hotel
reservations
8) PSA: "I'm your future"
phone call for savings bonds
9) PSA: get the booklet "A
Working Economy" which rich people don't like because it gives away their
secrets
10) JESUS STORY: Jesus and the adulteress
11) USAF: Air Force, a great way of
life
12) PSA: plant trees
13) JESUS STORY: Jesus and the rich
man
14) PSA: warns against insurance
fraud
15) PSA: Dick Cavett does voice-over
for FDA spot urging people to read labels
16) PSA: what you can do to prevent
burglary/from Chiefs of Police
17) PSA: the Smithsonian Institution
circa 1975
18) PSA: prenatal care for March of
Dimes
19) JESUS STORY: same as No. 10
20) PSA: campaign for Human
Development focus on Buckeye-Woodlawn Community/black woman and her kids
21) PSA: Wisconsin State Technical
Education
22) PSA: prenatal care March of
Dimes/"man from the March of Dimes"
color kine
23) U.S. NAVY: young woman is
hanging on to her boyfriend who has joined the Navy...good propaganda piece
24) USAF: a great way of life
25) PSA: Guideposts
magazine re nurse in war zone
26) USAF: Glen Campbell sings for
great life in Air Force
27) PSA: impaired hearing/protect
yourself from noise damage
28) PSA: older people taking pills
can get old-fashioned caps from their druggists
29) PSA: Edison's home to pitch
electricity
30) ARMY NATIONAL GUARD: the new
Minutemen 1976
31) PSA: Franciscans spot with boy
asking helpful older man in a hurry, "Are you God?"
32) USAF: ROTC is gateway to a great
way of life/pitched to women with song "Your love's put me on top of the
world."
33) PSA: Guideposts
magazine re gossiping...gossip likes feathers in a pillow, spread everywhere and
cannot be fully regathered
34) PSA: AARP spots re aging/apple
fair w/ folk music 1976
35) PSA: protect your CB radio in
your car/from Aetna
36) PSA: re drug abuse w/ Steve
Allen, David Janssen, Andy Griffith
37) U.S. NAVY: nuclear submarine
service―USS Spadefish
38) JESUS STORY: same as Nos. 10, 20
39) PSA: for wildlife management
from Fish and Wildlife agencies
40) PSA: heart troubles has fat man
eating all the wrong foods
41) PSA: for ski patrol men
42) PSA: for new USO for the
voluntary military
1) PSA: AARP has 67-year old
architect (Richard Croder?)
2) PSA: EPA spot re organizing to
stop pollution
3) U.S. NAVY: "Navy man's
pretty girl"/young man with lure of chicks
4) JESUS STORY: Jesus and rich man
5) PSA: Johnny Ray re deafness
6) PSA: vision problems/get an eye
exam
7) PSA: another spot re vision
problems/eye exam
8) PSA: Sierra Club spot re lady
bugs eating aphids and the chain of life
9) USAF: country music re basic
training/for Southern white boys
10) PSA: "Did you say
God?"/Religion in American Life
11) PSA: Sierra Club spot re the
need to leave some "wild water" and not dam it all
12) PSA: man from the March of Dimes
talks to black woman re prenatal―urges women to take less medicine
13) PSA: operation of fire
extinguishers from UL
14) JESUS STORY: same as No. 4
15) PSA: Wildlife Federation spot re
saving the bald eagle is the same one later used to pitch work habits by
Whirlpool Corp
16) PSA: for re-treading your tires
rather than getting new ones/linked to the energy crisis of 1970s
(Tire Retread Information Bureau)
17) PSA: teenage girls need to eat
healthy foods
18) PSA: Sierra Club has Jack Lemmon
pitching environmental concerns during energy crisis of 1970s
19) PSA: U.S. Dept. of Commerce has
booklet "The American Economic System"
20) USAF: ROTC pitched at women
21) PSA: Robert Stack for state
Wildlife agencies and U.S. Fish and Game management
22) PSA: re alcoholism with
middle-class white woman
23) PSA: dentistry for children
1976
24) USAF: Air Force Academy
25) USAF: Lou Rawls pitches the
Academy to black cadets
26) USAF: B.J. Thomas re "come
in out of the rain" and join USAF with more chicks
27) PSA: Salvation Army cares about
teenagers
28) PSA: Thomas Jefferson questioned
about the payroll savings plan
29) PSA: man wants to kill
himself/stopped "in God's name" ―-from religious group
30) PSA: Jean Shepard v.o. for
savings bonds with nostalgia at the drive-in (not exactly the same as earlier
spot on PSA No. 8C, No. 17
31) PSA: noise pollution and what
communities can do
32) PSA: age of abundant energy is
over/has revolving globe (stresses need for alternative energy
sources―coal, solar, wind, and especially nuclear energy or else might be
facing "the Dark Ages of the 70s") from American Nuclear Society
33) PSA: to be young is a feeling
not an age...get periodic spinal exams...American Chiropractic Association 1 min
34) PSA: 30 sec version of No. 33
35) PSA: diabetes/treat your body as
well as your car
36) PSA: St. Lawrence Seaway
37) PSA: children with cancer from
St. Jude's Children's Research Hospital
38) PSA: be careful with gasoline
containers from UL
39) PSA: Minnesota wetlands are in
danger save them
40) PSA: energy crisis so set
thermometer for 55 to 65 to save energy―pitched in terms of jobs saved
41) PSA: hire the handicapped for
hard workers/from Veterans Administration
42) PSA: Minnesota wildlife and
man-made changes
43) PSA: conservation-minded
farmers/from Soil Conservation office of USDA
44) PSA: Social security w/ The
Great Sardoni, mentalist
45) PSA: loneliness and family
values from Religion in American Life
46) USAF: Shirley Jones v.o. for Air
Force ROTC
47) USAF: Air Force Reserve is
animated spot
48) PSA: recycle aluminum cans
49) PSA: savings bonds/money doesn't
grow on trees
50) PSA: re glaucoma with Bob Barker
for National Society for the Prevention of Blindness
51) PSA: government will plant trees
on empty farm lands
1) PSA: Helen Hayes for the
American-Korean Foundation, now is the American Kor-Asian Foundation―after
24 years
2) NAVY-MARINE ROTC: father talks
about his son in ROTC
3) PSA: seer Mohammed Bey in comic
spot for the Social Security Administration
4) USAF: great way of life/young
people testify to Air Force being good way of life
5) PSA: "man does not live by
development alone" (from the
Wilderness Society) little boy had secret places in the woods
6) PSA: little boy on the beach has
the Right to Read
7) PSA: runaway young
girls..."running away is no answer" re Youth Agency...from HEW
8) PSA: Guideposts magazine in
touching ad about little orphan girl who only wants to be loved
9) PSA: "walk, get in touch
with your feeling" is from the Sole Leather Council
10) PSA: dirty old man tries to sell
drugs to kids... "Why do you think they call it dope?"
from HEW
11) PSA: use the right tools for the
right job...from Consumer Council of the U.S. government
12) USAF: a great way of
life...repeat
13) PSA: from the Franciscans w/
Victor Jory and heavy surf and prayer
14) U.S. NAVY: small town white boy
is lured into the Navy
15) PSA: pro-pesticides this one
tells you how good pesticides are for you...dinner party spoiled by grubs in the
salad...saves $20 billion in food costs annually from National
Agricultural Chemicals Association
16) PSA: re air pollution from Lung
Association (15 sec)
17) PSA: motorcycle safety spot
18) PSA: re drunkenness and hard
liquor w/ CEO of Hiram Walker speaking against public drunkenness/alcohol
19) PSA: from Red Cross, "the
good neighbor" that comes through in times of need
20) PSA: Presidential Environmental
awareness...PEMAP from the EPA
21) PSA: "get off your rocking
chair for gray liberation" repeat of earlier spot
22) PSA: Hal Holbrook stresses that
drug laws in other countries can get you in much trouble
23) PSA: Jennifer O'Neill w/
daughter for breast self-examination
24) U.S. NAVY: "Port of Call:
South Pacific"/"It's not just a job, it's an adventure."
25) PSA: Russell Train speaks for
retreading tires as recycling
26) PSA: walk for fitness
27) U.S. NAVY: "you can be
someone special" re nuclear energy training in Navy
28) PSA: from Campaign for Human
Development...has beautiful shot of Earth from the heavens, then narrows focus
into a poor Hispanic woman living in a tenement
29) 3 MINUTE BRAND OATS: repeat of
earlier spot
30) PSA: w/ Amanda Wright warns
against con-men who bilk elderly out of their money
31) PSA: repeat of No. 21 "gray
liberation" spot
32) PSA: design buildings with
handicapped in mind/"barrier free society" for Easter Seals
33) PSA: The Great Sardoni repeat
for Social Security
34) USAF: repeat of No. 4
35) PSA: teach your kids about
electrical appliances
36) PSA: do work you are proud of
37) PSA: same as Cardoni in No. 33
38) U.S. NAVY: "Dawn Launch:
Sea of Japan" same campaign as No. 25 "it's an adventure"...see
Nos. 41, 51
39) U.S. NAVY ROTC: repeat of
earlier spot No. 2
40) PSA: cancer and children/St.
Jude's Hospital
41) U.S. NAVY: "Homeward Bound:
The Coast of New England" "it's an adventure" campaign as with
Nos. 25, 38
42) PSA: bonds w/ impractical couple
43) PSA: International Woman's Year
w/ Donna Fargo (1975)
44) PSA: fix up your credit
problems/black couple having financial problems
45) PSA: little girl has arthritis
46) U.S. Navy: small town white boy
recruited for Navy
47) PSA: re hog cholera from USDA
48) U.S. NAVY: boys like Marty do
know what to do with their lives, bored, going nowhere
49) PSA: re checking blood pressure
50) PSA: re regular dental visits
for children
54) U.S. NAVY: "Liberty Ports:
Pacific" another glamorous pitch for USN/"...it's an adventure"
8.66
Public
Service Announcements
Civil
Rights promotional spots produced by Time-Life Television and United Church
Women of the National Council of Churches, Anti-Defamation League of B’nai
B’rith, and National Council of Catholic Men CIRCA 1963
1)
President John F. Kennedy:
2)
President John F. Kennedy:
3)
President John F. Kennedy:
4)
President John F. Kennedy:
5)
President John F. Kennedy:
| 
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