|
MacDonald & Associates Television Commercials Appliances |
|
|
MacDonald & Associates
Film Jam
Handy Collection
Music Jazz
Short Films Filmed
Jazz Performances
|
1) RCA VICTOR
TELEVISION: trumpets the new RCA Victory TV sets plus “Wireless Wizard”, the
ne remote control device (commercial expired on 3/8/59)
2) ZENITH SPACE COMMAND: remote
control television―when a man gets home from a hard day of work, he wants
convenience of push-button TV [box is dated March 7, 1963]
3) RCA VICTOR STRATOWORLD PORTABLE
RADIO: 7-Band portable for international programming―three antennas
4) RCA VICTOR STRATOWORLD PORTABLE
RADIO: same as No. 1
5) RCA ESTATE RANGE: Vaughn Monroe
and three women explain how you can grill, bake, and barbecue meals in the gas
or electric range
6) RCA VICTOR TELEVISION:
animated―Eskimo calls for RCA Factory Service and man (non-Eskimo) comes
to repair TV in igloo (1954)
7) RCA TAPE RECORDER: push-button
tape recorder from 1954―sold as way to save memories of "happy
gatherings"
8) RCA HI-FIDELITY PHONOGRAPH
COMPONENTS: Robert Merrill sings and explains how he made his own hi-fi with RCA
custom components―Vaughn Monroe explains
9) HITACHI: wireless tape recorder
10) SEIKO: takeoff on the film 2001
A Space Odyssey to sell wristwatches
11) AMANA: ice and cold water
dispensers on front door of this refrigerator
12) AMANA: radar range is plugged by
soap opera actor
13) PHILCO: Leslie Nielsen plugs
refrigerator
14) POLAROID: Laurence Olivier plugs
the SX 70 camera for Christmas
15) WARING: air freshener
16) PHILCO: Leslie Nielsen for
refrigerator
17) WARING: blender to make your own
baby food―"Waring has always been Blender's first name"
18) BOMAR: Bomar Brain
calculator―"Now I'm not a dummy anymore"
19) BOMAR: newlyweds counting their
money with calculator
20) NORELCO: electric shavers for
Christmas
21) NORELCO: Ladybug electric shaver
for women
22) NORELCO: men cutting their faces
with conventional razors need electric shavers
23) NORELCO: electric hair
dryer/hair styler for men and women
24) PROCTOR-SILEX: Barbara Britton
plugs for electric coffee pot
25) PROCTOR-SILEX: Barbara Britton
now plugs electric irons
26) PROCTOR-SILEX: Barbara Britton
for toaster oven―makes cooking "no heat, no bother"
27) GENERAL ELECTRIC: Kevin McCarthy
plugs GE dishwasher
28) GENERAL ELECTRIC:
ecology-environmental rhetoric for GE
29) GENERAL ELECTRIC: hair dryer for
the whole family
30) GENERAL ELECTRIC: another
ecology-environment spot
31) GENERAL ELECTRIC: sale of GE
products
32) GENERAL ELECTRIC:
ecology-environment statement
33) GENERAL ELECTRIC:
ecology-environment statement
34) FRIGIDAIRE: kid makes a malt in
the washing machine
35) FRIGIDAIRE: refrigerator mounted
on rollers rolls around a houseboat
36) SEAL-A-MEAL: "be
revolutionary, get out of the kitchen fast"
37) POLAROID: father advises
daughter while visiting the zoo―"Without Polaroid, there's something
left out of your life" (Clio winner for 1965)
38) KITCHENAIDE: testimonials to
automatic dishwasher
39) MAYTAG: washers and
dryers―"Maytag repairmen are the loneliest men in town"
40) SEAL-A-MEAL: same as No. 34
41) BOLENS: lawn mower your
drive―emphasizes its safety
42) INTERNATIONAL HARVESTER: riding
lawn mower―shows one man relaxing while another is in a sweat pushing his
old lawnmower
43) K-TEL: Presquik cigarette
dispenser―gimmick product
44) K-TEL: "Fishin'
Magician" is nine fishing tools in one
45) RONSON: electric shavers for men
46) BROTHERS: electric typewriters
47) BROTHERS: "What is a
Brother?"―electric typewriter
48) PROCTOR-SILEX:
Coffee Magic is an electric coffee maker―musical spot with
"That Old Black Magic" and new lyrics
49) PAMAR LAWN GROOM: weed
remover―gardening supplies
50) UNI-SPIN: animated for fishing
rod and reel
51) POLAROID: Laurence Olivier urges
"new discoveries about yourself" through a SX-70 [read
"SEX"] camera
1) WHIRLPOOL DRYER: gas
dryer―man does laundry for wife who comes home from work
2) WHIRLPOOL DRYER: 15 second
version of No.1
3) MAGIC CHEF GAS RANGE: woman doing
a cooking TV show demonstrates this range―"gas is so easy to
control"
4) MAGIC CHEF GAS RANGE: 30 second
version of No. 3
5) SPEED QUEEN DRYER: "Dunk the
Doll" woman in carnival "three balls for a quarter" dip―dries
her wet clothes in gas dryer
6) SPEED QUEEN DRYER: 30-second
version of No. 5
7) CHARMGLOW GAS GRILL: family
drives up to grandma's―she's cooking outside
8) CHARMGLOW GAS DRILL: 30-second
version of No. 7
9) WESTINGHOUSE GAS DRYER: couple
swims ashore on remote island―uses gas dryer―dryer is taller
10) WESTINGHOUSE GAS DRYER:
30-second version of No. 9
11) KELVINATOR WASHING MACHINE:
cartoon and Hillary Brook for the new 1957 model―scratchy
12) LINDNER-DAVIS DEPARTMENT STORE
PROMO: with phone number
13) WESTINGHOUSE REFRIGERATOR: Betty
Furness―automatic frozen juice maker―she's not on camera
14) WESTINGHOUSE FREEZER: Furness
does voice-over―holds 490 pounds of foods―goes to 15 degrees below
zero
15) WESTINGHOUSE IMPERIAL 30
ELECTRIC RANGE: Furness vo stresses that it takes up less space
16) POLAROID SX-70 LAND CAMERA:
Candice Bergen with little boy in Western garb―shows him how to take
picture
17) KODAK MOVIE PROJECTOR: slim,
self-threading 8mm
18) KODAK TELE-INSTAMATIC CAMERA:
woman has bought one for Christmas for her brother―he bought her one, too
19) KODAK CAROUSEL PROJECTORS: slide
projectors depend on gravity
20) POLAROID SX-70 LAND CAMERA:
Candice Bergen at living room couch plugs camera
21) POLAROID SUPER SHOOTER CAMERA:
mom sneaks in to shoot daddy with new baby
22) KODAK TRIMLINE INSTAMATIC
CAMERAS: Scrooge has to buy something special for Christmas
23) POLAROID ZIP CAMERA: "Jack
the Zipper" is young guy who shoots pictures of unsuspecting people
24) POLAROID SUPER SHOOTER CAMERA:
family at ski lodge
25) NORELCO CURLY Q HAIR CURLER:
like the women of the 1930s
26) NORELCO CURLY Q HAIR CURLER:
shorter version of No. 25
26) NORELCO COFFEE MAKER: Danny
Thomas for Dial-a-Brew
26) NORELCO DRIP-FILTER COFFEE
MAKER: Danny Thomas plugs it
27) NORELCO FLAME FIGHTER FIRE
EXTINGUISHER: good looking, easy to use―frying pan catches on fire
28) NORELCO DRIP-FILTER COFFEE
MAKER: shorter version of No. 26
29) INTERNATIONAL HARVESTER SCOUT
TERRA: pickup truck climbs up hill―"scout the America others pass
by"―AUTOMOBILE
30) INTERNATIONAL HARVESTER SCOUT
TERRA: shorter version of No. 29―AUTOMOBILE
31) NORELCO ROTARY RAZOR: electric
razor―no more "GOTCHA" nicks
32) BOMAR BRAIN: early personal
calculator―man jumps out window on April 15―taxes he owes
33) GENERAL ELECTRIC SUPER BLOW HAIR
DRYER: many people declare that "it's super"
34) FULLER O'BRIEN PAINT DEALERS:
William Christopher has a paint problem―go to "the pro shop"
35) MR. COFFEE FILTERS: Joe DiMaggio
in market stressing the paper filters
36) AMANA RADAR RANGE: Barbara Hale
plugs microwave oven
37) AMANA REFRIGERATORS: Barbara
Hale plugs it―uses little electricity
38) DOW SPRAY BATHROOM CLEANER:
woman's hand is "a bathroom cleaning machine"―so is this product
39) TORO SNOW BLOWER: throws snow
like big professional snow trucks
40) HEFTY TRASH BAGS: Jonathan
Winters as Maude and an Irish policeman―"garbage"
41) STEAMATIC CARPET CLEANING
MACHINE: man recleans a freshly shampooed rug
42) STEAMATIC CARPET CLEANING
MACHINE: 15-second version
43) WHIRLPOOL AIR CONDITIONER:
backyard unit like a heat pump
44) HYGRADE BALL PARK FRANKS: pot of
water plumps hot dogs
45) MR. COFFEE: woman makes
breakfast brew―Joe DiMaggio in his robe plugs it―jingle sung
46) MR. COFFEE: Joe DiMaggio in
living room
47) MR. COFFEE: Joe DiMaggio
stresses how fast it works―5 minutes
48) MR. COFFEE FILTERS: use these
filters for any make of coffee maker
49) MR. COFFEE FILTER: same as No.
35
50) MR. COFFEE: Joe DiMaggio at his
desk―farm scenes with jingle for the product
51) MR. COFFEE: close up of Joe
DiMaggio―number one choice
of the American people
52) MR. COFFEE; same as No. 47
53) MR. COFFEE: same as No. 45
54) MR. COFFEE: same as No. 46
55) MR. COFFEE: same as No. 50
56) NORELCO FLAME FIGHTER FIRE
EXTINGUISHER: same as No. 27
57) NORELCO ROTARY RAZORS: Santa
Claus doll sleds down hill for Christmas gift
58) NORELCO DRIP FILTER COFFEE
MAKER: women speak of how well it makes a cup of coffee―one is a professor
59) NORELCO LADYBUG ELECTRIC RAZOR:
woman shaving legs, nick them―"because Ladybugs don't bite"
60) NORELCO DRIP FILTER COFFEE
MAKER: more women testify to its how it makes good coffee
61) WESTBEND QUICK DRIP COFFEE
MAKER: Pat Boone and his family―wife Shirley makes the coffee
1) PURINA DOG CHOW: dog and boy
spend night in tent
2) STEAMSET: woman rolls hair with
steam curlers
3) G.E. DISPENSALL WASHER: woman can
program washer to use pre-soak, bleach, detergent and softener
4) G.E. CARRY COOL: man carries this
lightweight air conditioner to his third floor apartment
5) ARMSTRONG CEILING: Fred Gwynne
endorses this product―celebrity
6) FARBERWARE ROTISSERIE: family
cooks meat on this splatter-free rotisserie
7) OSTER: couple uses styler-dryer
hair dryer
8) INTERMATIC AIR CONDITIONER TIMER:
this product works like a light timer in that the user can set the time he wants
the air conditioner to come on and turn off
9) MAGIC CHEF GAS RANGE: humorous
gourmet chef shows how to use this oven―"I want to show you my
bird"
10) NORELCO COFFEE MAKER: Danny
Thomas endorses this product―celebrity
11) KEYSTONE POCKET EVER-FLASH
CAMERA: Kodacolor scene of adorable chimpanzee family taking pictures
12) WEST BEND SLOW COOKER: Pat Boone
and his two daughters cook dinner―celebrity
13) WEST BEND SLOW COOKER: Pat and
Shirley Boone cook with this cooker―celebrity
14) WEST BEND ELECTRIC WOK: Pat and
Shirley Boone cook Asian foods with this wok
15) WEST BEND COFFEE MAKERS: Pat
Boone endorses this product
16) SEIKO QUARTZ WATCH: close-up
shots of insides of watches
17) SEIKO CHRONOGRAPH WATCH:
close-up of many digital features on this watch
18) PROCTOR-SILEX TOASTER OVEN:
close-up shots of different ways to cook foods in this toaster oven
19) PROCTOR-SILEX TOASTER OVEN:
repeat of 18
20) PROCTOR-SILEX COFFEE MAKER:
close-up shot of coffee dripping into urn
21) JACOBSEN LAWN MOWER: men and
women use this mower
22) JACOBSEN LAWN MOWER: black man
mows lawn
23) JACOBSEN LAWN MOWER: men and
women mow lawns
24) AMANA REFRIGERATOR: Barbara Hale
endorses this product―celebrity
25) AMANA REFRIGERATOR: Barbara Hale
demonstrates new features on this refrigerator
26) AMANA REFRIGERATOR: Barbara Hale
discusses new feature of small freezer on bottom of this refrigerator
27) AMANA RADARANGE MICROWAVE OVEN:
Barbara Hale endorses this product
28) AMANA RADARANGE MICROWAVE OVEN:
woman defrosts and heats up stew in time for guests
29) AMANA RADARANGE MICROWAVE OVEN:
husband comes home from work to find cooking instructions left by wife on how to
prepare dinner
30) JACOBSEN LAWN MOWER: men and
women drive their lawn mowers over huge lawns
31) LAWN BOY: "Lawn Fairy"
talks to men disgusted with their old mowers
32) LAWN BOY: repeat of 31
33) HOMEMAKERS FURNITURE: Shelley
Long promotes furniture―celebrity
34) HOMEMAKERS FURNITURE: Shelley
Long promotes furniture
35) FULLER O'BRIEN: dizzy woman
needs help in getting the perfect color―stereotype
36) NORELCO 1200: Western sheriff
uses hair dryer "gun" to style hair before his girlfriend comes to his
office―"The Gun that won the West"
37) HOTPOINT REFRIGERATOR: wife
brings husband to showroom and talks him into buying refrigerator
38) G.E. PERFORMANCE TELEVISION:
minor actor endorses electrical APPLIANCES―1976
39) HOTPOINT WASHER AND DRYER: woman
brings husband to showroom and convinces him to buy APPLIANCES
40) OLIVETTI PORTABLE TYPEWRITER:
Jimmy Breslin endorses this product―celebrity
41) YORK AIR CONDITIONER: aerial
view of aircraft carrier U.S.S. Nimitz, which is a customer of York
42) MELITTA COFFEE MAKER:
demonstration of how paper filter traps sediments of coffee
43) G.E. POTSCRUBBER DISHWASHER:
pretty model demonstrates how this product works
44) CHARMGLOW GAS BARBECUE: family
cooks food on this grill
45) SYNCHRONAR 2100: Gordon Cooper,
astronaut,
endorses this space-age watch
46) QUIKUT KNIFE: knife cuts trees,
frozen foods and turkey
47) INTERMATIC TIME-ALL AIR
CONDITIONER TIMER: man plugs air conditioner cord into timer
48) MIST-AIR HOT AIR COMB: stock
footage of Ed "Kookie" Byrnes combing hair, then modern Ed using hot
air comb―celebrity
49) TORO SNOW MASTER: man shoveling
snow by hand is compared to the Toro
50) GLIDDEN SPRED SATIN: man shows
charts to prove that
Glidden is the best over-all paint
51) PRO-MAX HAIR DRYER: male
beautician compares this dryer with one in
his shop
52) SUPER CURL STEAM STYLER: pretty
woman curls hair―1975
53) GILETTE HOT SHAVE SYSTEM:
close-up of hot lather emerging from dispenser
54) SUPER CURL STEAM STYLER: pretty
woman curls hair
55) SUPER CURL STEAM STYLER: repeat
of 52
56) LIQUID GOLD COUNTERTOP CLEANER:
woman cleans countertop
TV
Show Openings With Elgin And Other
Commercials
1) RAWHIDE: opening few minutes of a
typical telecast―with Elgin cited as sponsor
2) ELGIN: commercial for various
watches
3) RAWHIDE: more from show
4) ELGIN: dog wakes his
master―walks off with wristwatch, then drops it
5) ELGIN: Dick Clark on American
Bandstand plugs wristwatch
6) SUGARFOOT: opening minutes
7) ELGIN: self-wind
watch/thin/waterproof/27 jewels―$49.95
8) THE TONIGHT SHOW: opening 5
minutes as Jack Paar jokes with Charlie Weaver (Cliff Arquette) and Dodie
Goodman, Hans Conreid
9) ELGIN: Jack Paar delivers
commercial for Elgin
10) BRONCO: opening few minutes
11) ELGIN: cartooned commercial
12) 77 SUNSET STRIP: opening
13) ELGIN: little girl plays
mom―dressed up with mom's wristwatch
14) 77 SUNSET STRIP: more from show
15) BULOVA: "Senator"
watch is $35.75―executive styling―women admire man with this
watch―17 jewels―"the kind of man you notice"
16) BULOVA: "His
Excellency" wristwatch―$59.50
17) BULOVA: "His
Excellency" is slim as a sword
18) BULOVA: man in tuxedo for
"His Excellency"―closeup of the watch and man with cigarette in
hand―the signs of elegance in mid-1950s
19) BULOVA: Bulova Park, Long
Island―3000 people work here making time pieces―shots of watches in
varying stages of production
20) DEAN MARTIN SPECIAL: fuzzy
kinescope of Martin working with Bob Hope―sponsored by Timex watches
21) TIMEX: John Cameron Swayze
discusses the watch for "the typical American woman"―active
woman is $15, tailored but feminine is $15, loves the unusual in fashion
$16.95―none of the women shown is a working woman
22) TIMEX: Hope and Dean Martin plug
Timex―then Swayze goes backstage to ask people why they bought Timex
23) TIMEX: Swayze goes to Marty
Glickman at Yonkers Raceway where they place a Timex on a trotter horse's
hoof―commercial ends just as they take watch off his foot to see if it is
still operating―kinescope
24) SID CAESAR: promo for his show
25) EMMY AWARDS CEREMONY: Eleventh
Annual ceremony is sponsored in part by Benrus watches (cite other sponsors,
too) many stars in audience are shown
1958
26) BENRUS: after Jack Benny
introduces him, Eddie Albert delivers commercial for $25 watch with a three-year
guarantee
27) BENRUS: Eddie Albert plus it
again―stress here is a watch for your child about to graduate
28) MOVIE PROMO: for "The Black
Arrow"
29) NAME THAT TUNE: opening
credits―sponsored by Westclox
30) WESTCLOX: travelers in hotel
room with alarm clock turned around―George De Witt plugs several models
Entire 1600' reel contains
commercials for Elgin watches
and Hadley watchbands
Entire 1600' reel contains
commercials for Elgin watches
and Hadley watchbands―one
features designer Lilly Dache plugging watches―plus 1958 award-winning
spot with baby dropping wristwatch in dog's water bowl
Entire 1600' reel contains
commercials for Elgin watches
and Hadley watchbands
Entire 1600' reel contains ads
for Elgin wristwatches and Hadley watchbands―most from 1954-55
Entire reel contains commercials for
Elgin watches
and Hadley watchbands―list
included
1) BULOVA CARAVELLE WRISTWATCH:
comic spoof using Ripley's Believe It Or Not―gigantic potato―Rama V
an Indian potentate has 3,000 wives―and wristwatch cost $10.95 ten years
ago―the same today
2) LADY REMINGTON SHAVER: man
explains it to women
3) LOWERY ORGAN: man in his den
turns it on and dances to "When the Saints Go marching In"
4) KODAK CAMERA: woman with flip
hair-do with the Brownie Super 27 for less that $22
5) POLAROID SWINGER CAMERA: young
people on bicycles in summer
6) LOWERY ORGAN: man conducting in
large auditorium―but full orchestra sound is coming from one man playing
the electric organ
7) KODAK CAMERA: movie
camera―mom and dad take movies of young daughter―then project them
8) POLAROID COLOR-PAK CAMERAS:
several models rotate
9) TOPPS CLIP-FAST WATCHBAND: Yogi
Berra with kids' baseball team―demonstrates how easily band clips on
10) REMINGTON ELECTRIC KNIFE: cuts
roast beef―cordless
11) POLAROID CAMERA: little boy
practicing his trumpet―dad snaps a picture
12) PARKER PEN: fountain pen uses
ink―comically offered here as "new" and a progressive step
beyond old fashioned ball-point pens―"the pen of the future"
13) SCRIPTO READING PEN: people
can't read other people's handwriting―pen makes writing more legible
14) POLAROID CAMERA: little boy on
picnic fiddles with camera and takes picture of his dog
15) GAS COMPANY: big-production
chorus line performs to plug gas air conditioning
16) POLAROID COLOR-PAK CAMERA: folk
singer and wandering little girl―"I can't help wondering where I'm
bound"―picnic scenes―something left out of your life if you're
not taking color snaps
17) PROCTOR-SILEX HOME FREEZER:
ice-cream making machine
18) POLAROID COLOR-PAK CAMERA:
preparing for ritzy lawn party―something left out of your life campaign
19) WHIRLPOOL REFRIGERATOR: Marvin
Kaplan tries to borrow ice cubes―Jack Elam and band of cowboy badguys stop
him―then a Communist border guard with a Doberman denounces his
"decadent bourgeoisie party"―then three Mexican stereotypes
threaten him―he gets a refrigerator with ice-maker built in―they end
up at his house looking for ice cubes
20) BULOVA ACCUTRON WATCH: preparing
U.S. rocket to take off―Gemini space capsule―stock Accutron clock is
on board for astronauts
21) TIMES WATCH: women's and men's
designs shown
22) SUNBEAM THIN LINE TOASTER:
"have you been living in a big fat world?"―broad-bottomed woman
shown―shows toasters
23) KODAK BROWNIE SUPER 27 CAMERA:
new design
24) GENERAL ELECTRIC: knife
sharpener, toaster, coffee maker, hair dryer―Christmas gift ideas
25) GENERAL ELECTRIC TOASTER OVEN:
young married couple in store to buy
26) WHIRLPOOL WASHING MACHINE:
lint-picking as a national problem―even filters do not work―now a
self-cleaning filter
27) WESTINGHOUSE LUMINA: radio,
clock, and lamp combined in one appliance―man clumsily assembles them all
28) CORNING ELECTRIC RANGE: man
sleepily making breakfast at "the counter that cooks"―still only
in model kitchen
29) PROCTOR-SILEX COFFEE MAKER:
glass electric peculator
30) LEAR JET STEREO 8: 8-track car
tape deck uses cartridges
31) SCRIPTO MECHANICAL PENCIL:
39-cent pencil shoots off like a rocket
32) WESTINGHOUSE COFFEE MAKER:
Pressure Flow percolator has a golden coffee basket!―and it's upside down
33) BULOVA WATCH: all the parts,
then man tries to assemble them―or just buy a Bulova―it makes its
own parts
34) WESTINGHOUSE: "you can be
sure..." 5 seconds
35) WHIRLPOOL ELECTRIC CLOTHES
DRYER: Italian mama chaperones her daughter and beau
36) POLAROID COLOR-PAK CAMERA:
middle aged couple going to bed after grand party looking at snaps
37) LIGHT GEM LAMP: high-intensity
lamp ―man moves it to various positions―found at Museum of Modern
Art
38) PROCTOR-SILEX LIFELONG TOASTER:
up to four slices at a time
39) PROCTOR-SILEX IRONS: drawings
40) WESTINGHOUSE BLENDER: woman
demonstrates―could drive you stir crazy
41) GAS COMPANY: gas ranges―5
seconds
42) WESTINGHOUSE ELECTRIC KNIFE:
cuts variety of items―from bread to onions
43) WESTINGHOUSE ELECTRIC BROILER
FRY PAN: non-stick surface that is permanent!
nuts and bolts added to pan―no scratches
44) WHIRLPOOL PORTABLE WASHER AND
DRYER: old couple moving from apartment to mansion
1) ZENITH STEREO PHONOGRAPH: new
design of phono arm allows you to drop and push it on records without ruining
your records
box dated 3/7/63
2) TIMEX AUTOMATIC WATCH: The Great
Zo-Zo can tell what man in audience is holding―but is way over on the
price
costs $25
3) BULOVA WATCH: takes nine months
to make a Bulova watch
4) TIMEX ELECTRIC WATCH: no longer
necessary to wind
5) LADY REMINGTON SHAVER: man and
wife in bathroom shaving together
6) POLAROID COLOR PAK CAMERA:
"here comes the real Santa Claus" as dad comes through snow with
gifts―give him what HE wants this year
7) POLAROID SWINGER CAMERA: for the
teenage boy hard to buy for
8) TIMEX WATCH: woman fantasizes she
is awakening in ski world―goes snowmobiling with watch
9) POLAROID LAND CAMERA: Perry Como
with little girl
10) SHEAFFER BALLPOINT PEN: doesn't
need to be warmed up
11) SHEAFFER GLIDERITER PEN: done as
spoof on aspirin ads―take two pens/ for relief from boredom―"I
can write again"
12) RONSON VARAFLAME CIGARETTE
LIGHTER: man and woman―she knows all about it
13) SYLVANIA BLUE DOT FLASHCUBES:
two older Jewish women speak about their sons―share pictures―one
only has picture from her son's agent―no pictures because little Bernie
was always inside practicing
14) WHIRLPOOL TRASH MASHER: trash
compacter for garbage―little man pantomime shows how it works
15) ZENITH COLOR TELEVISION: B&W
commercial takes you inside the new color TV set―set is tubes, hand-wired,
and pre-transistor
16) GENERAL ELECTRIC TELEVISION:
Warren Stevens advises not to put off getting a new color TV―as man's TV
goes on blink
17) TIMEX MARLIN WRISTWATCH: tied to
back of snowmobile―timex torture test―NOT John Cameron Swayze
18) BAYLOR WATCH: mountain climber
falls but is saved by his spikes―"do you have the guts to buy a
Baylor watch?"
19) SHEAFFER PENS: man at
table―it'll cost you a buck to find out in ballpoint is good―SEGUE
to Senor Bolzoni pianist doodler who uses Glideriter felt tip
20) PARKER JOTTER BALLPOINT PEN:
turns a quarter each click
21) POLAROID LAND CAMERA: young
couple takes pictures of their baby on picnic
22) ACCUTRON WRISTWATCH: elitist man
at his desk fires shots into his radio when announcer gives wrong
time―humor
23) TIMEX WRISTWATCH: face of watch
24) BULOVA CARAVELLE WRISTWATCH:
comic spoof using Ripley's Believe It Or Not―Irish woman sat on eggs and
became mother of 100 chickens―two Russians slapped each other's face for
36 hours―and wristwatch cost $10.95 twelve years ago―the same today
25) BROXODENT AUTOMATIC TOOTHBRUSH:
200 strokes by hand is one minute―by electric brush is 4
seconds―"you brush with a toothbrush but you b-b-b-brush with a
BROXODENT" by Squibb
(Clio winner for 1966)
26) ARVIN RADIOS, PHONOGRAPHS:
"Listening to a Forest"―birds and insects―and
thunder―we make it for people who care about sound
27) TIMEX MARLIN WATCH: Canadian
water ski champ put wristwatcdh to torture test
28) POLAROID COLOR-PAK 2 LAND
CAMERA: humorous stoic couple being photographed
29) SYLVANIA LIGHT BULB: man with
bulbs
30) TRANSGRAM BUSY BEE KNITTER:
little girl with toy knitter ―very sex-role toy
31) BULOVA CARAVELLE WRISTWATCH:
comic spoof using Ripley's Believe It Or Not―Rama V had 3000
wives―and watch cost $10.95 ten years ago―the same today
32) POLAROID COLOR PAK CAMERA:
"the colors of Christmas"―if you're not shooting color pictures,
"there's something left out of your life"
33) FLAIR PEN: spy quietly sketches
enemy plant with nylon tip pen―click of cap gives him away
34) FEDDER'S AIR CONDITIONER:
5 amp conditioner won't blow fuse―man and woman in apartment
rejoice that fuse has not blown
35) SCHAEFER BEER: trampoline
gymnast bounces for 30 seconds before product introduced―working up
a "more that one beer thirst"
36) TIMEX WATCH: buy
three-pack―three watches for her different occasions
37) RONSON VARAFLAME CIGARETTE
LIGHTER: same as #11
38) POLAROID COLOR PAK CAMERA: young
couple takes snaps―then little kids at party―then woman at bouquet
39) ZENITH HEAR AIDS: deaf man
speaks sign language―urges you to have hearing tested at hearing aid
dealer
40) POLAROID COLOR PAK: snap pretty
girl, kids, St. Bernard
41) LADY SUNBEAM FLAIR HAIR DRYER:
young woman explains its strengths
42) TIMEX ELECTRIC WATCH: explain
mainspring―now electric Timex has none
43) POLAROID COUNTDOWN CAMERA: Perry
Como with boys football team―beeps at end of developing time
44) POLAROID SWINGER CAMERA: give
one to your teenage son instead of a Jaguar automobile
45) SYLVANIA BLUE DOT James Coco is
gossip columnist in restaurant to snap romantic couple―Goldie Hawn's
sister as hat check girl, Ruth Buzzi as lover
1) TIMEX ELECTRIC WATCH: doesn't
need watching―wife is so dumb she can't remember to wind her
watch―sexist―husband stands in rainy train station waiting for late
suburban wife to pick him up
2) LOWERY ORGAN: now has
reverberating rhythm―hand aligns seven little buttons
3) BULOVA WATCH: watchmakers place
mechanisms in wristwatch
4) WESTINGHOUSE PORTABLE DISHWASHER:
Joe's diner―washes dishes at 145 degrees―customers applaud
5) POLAROID COLOR CAMERA: folding
chairs after big lawn party―photos keep the memories
6) RONSON VARIFLAME COMET CIGARETTE
LIGHTER: for cigars, cigarettes, pipes―shows flints, butane
fuel―adjustable flame―"the fastest lighter alive"
7) BULOVA WATCH: for ladies with
self-winding movement $69.95
8) SCRIPTO LIGHTER: 1001 lights with
no refueling
9) SYLVANIA COLOR TELEVISION:
"without regard for race, color, or place of national
origin"―women's faces fade from white, the Negro, to East Asian, to
Hispanic (long before Michael Jackson video) 1969
Clio winner 1970
10) AMERICAN TOURISTER LUGGAGE: load
luggage on shop―hoist fails and luggage crashes―only American
Tourister is unhurt
11) TIMEX WATCH: woman's fingers and
hands embrace man in "the gift giving game"
B&W
$12.95
1966
12) WESTINGHOUSE TRAINING CENTERS:
"Interview"―black young man has no techniques for finding a
job―help unemployed people with job seeking skills―"if you're
lucky enough not to grow up in the ghetto"―shows classroom of
African-Americans
13) RONSON ELECTRIC SHAVER: nerdy
man with gorgeous sexy woman hugging him and acting very sensual
14) REMINGTON 25 ELECTRIC SHAVER:
1960s
B&W
15) BULOVA ACCUTRON ELECTRIC WATCH:
compare Accutron with tuning fork to another watch that ticks with balance
wheel―from $125
16) PHILCO AIR CONDITIONER: woman
with Halloween noisemaker―she's used to noisy air
conditioners―but new Philco is so quiet
17) REMINGTON 300 SELECTRO ELECTRIC
RAZOR: dial-a-shave
18) POLAROID COUNTDOWN LAND CAMERA:
with Perry Como and kids at Christmas
19) REMINGTON SAFETY SHAVER: dozens
of men who look alike―could use same razor if all had same
face―dial-a-shave
20) PARKER JOTTER PEN: ballpoint
marathon―athletes backing up while drawing straight line on roll of
paper―Parker lasts 28,000 feet―more than two miles longer than
number 2
21) GENERAL ELECTRIC: shows how it
spent past 25 years getting ready to build engine for SST―America's SST
will be...
NEVER DID BUILD IT!―"getting ready for the age of the
SST"
22) POLAROID COLOR PAK CAMERA: trip
to zoo remembered in snapshots―little girl and dad
23) REMINGTON SAFETY SHAVER: British
commercial―costs 9 pounds 2 shillings 3 pence―funny with older
woman and younger man
B&W
24) GENERAL ELECTRIC SHADOW BAN
LIGHT BULBS: man and his family steal bulb from one fixture to replace another
25) ACCUTRON WRISTWATCH: men on
commuter train―one tries to reset another's slow wristwatch
26) REMINGTON DIAL-A-SHAVE SEKECTRO
ELECTRIC RAZOR: man shaves with rock song in background―"Baby, get it
closer―baby, get it closer"
1972
27) ACCUTRON WRISTWATCH:
David Humphries polar explorer testifies
28) POLAROID COLOR PAK 2 CAMERA:
vacation barbecue rained out
29) AMERICAN TOURISTER LUGGAGE:
woman backs out of garage and stop on top of suitcase
30) KODAK INSTAMATIC CAMERA: pretty
models
31) POLAROID SX-70 CAMERA: Laurence
Olivier does voice-over
32) POLAROID SX-70 CAMERA: Laurence
Olivier does voice-over -he is on camera too to plug this camera―1 minute
33) POLAROID SX-70 CAMERA: Laurence
Olivier explains this new camera
34) POLAROID SX-70 CAMERA: Laurence
Olivier pitches from his dressing room
35) WHIRLPOOL: comic
spot―repairman is "dressed down" by his boss―stripped of
his Whirlpool repairman rank―"at Whirlpool, you shape up or ship
out"
36) POLAROID COLOR-PAK 2 CAMERA:
little boy on the beach
37) PHILISHAVE ELECTRIC RAZOR: man
uses electric razor in steam room―by Phillips
38) ZIPPO LIGHTER: short Christmas
spot
39) SCRIPTO VU LIGHTER: see-through
cigarette lighter―so you can see when the fuel is low―$3.95
40) GIBSON AIR CONDITIONER: man in
steamy room see moisture evaporate with this air conditioner (Sedelmaier)
41) SAMSONITE SILHOUETTE LUGGAGE:
young woman in London and Paris―skateboards through the streets
42) BULOVA WRISTWATCH: Gunther and
others on Bulova inspection line
43) ZIPPO LIGHTER: a great gift in
small package
44) SAMSONITE SILHOUETTE LUGGAGE:
young businessman on raft across the ocean to London conference
45) SAMSONITE FOLDING FURNITURE:
card table used for everything
46) SCRIPTO WORDMASTER 100:
ball-point pen―giant pen is handled by two workmen as announcer describes
it
$1.00
47) SYLVANIA BLUE-DOT FLASH CUBES:
comic spot with insurance investigator loitering in hallway to snap picture of
fake accident victim
1) BISSELL CARPET CLEANER: shampoo
cleaner with vacuum
2) BISSELL DRY RUG CLEANER: Olan
Soule voice-over with history of the "little grabbers" in this dry mix
for cleaning carpets
3) BISSELL DRY RUG CLEANER: 8 second
4) BISSELL RUG SHAMPOO: Olan Soule
as explorer wading through deep carpet pile―germ proofed
cleaner―fantasy
5) BISSELL DRY RUG CLEANER:
tennis shoe and shoe make rugs dirty―animation of
"chemically-activated fossils, little grabbers"
6) BISSELL DISPOSABLE DUST MOP: step
ladder talks to new mop in closet
7) BISSELL GEMINI CARPET SWEEPER:
young Barbara Walters live-action demonstration sales pitch―color kine
8) BISSELL AEROSOL RUG SHAMPOO:
Barbara Walters demonstration sales pitch―color kine
9) BISSELL RUG CLEANERS: "the
great debate" as two women argue for aerosol and liquid versions of this
product―favors liquid, but for spot cleaning aerosol is better so it
recommends BISSELL aerosol
10) BISSELL AEROSOL UPHOLSTERY
SHAMPOO:
woman find tapestry chair in antique store―cleans it
herself―good for the auto too
11) BISSELL ADVERTISING: company
explains to its sales people how its media buys will help them sell this
fall―on TODAY Show―here are some of the ads to be seen this fall
12) BISSELL AEROSOL UPHOLSTERY
SHAMPOO: same as No. 10
13) BISSELL 400 CARPET SWEEPER:
talking carpet explains how she is so well used yet well-groomed―daily
sweeping
14) BISSELL SHAMPOO MASTER: home rug
shampoo―free offer: applicator with purchase of shampoo
15) BISSELL GRILL AND OVEN CLEANER:
woman cleans her oven
16) BISSELL CARPET CLEANER: Shampoo
Master and Rug Shampoo
17) BISSELL AEROSOL UPHOLSTERY
SHAMPOO KIT: less than $3
18) BISSELL AEROSOL UPHOLSTERY
SHAMPOO KIT: soiled upholstery―woman does it the hard way
19) BISSELL AEROSOL OVEN CLEANER:
woman cleans oven
20) TIMEX WATCH: closeup on face of
watch as second tick off one full minute
21) BULOVA WATCH: the quickest way
to make a watch―not the Bulova way―make their own
parts―assemble a watch
22) POLAROID COLOR-PACK CAMERA: boys
at camp rise to bugle call―greet moms and dads, play games―mom looks
at pictures after its over
23) LOWREY ORGAN: hand assembles
seven buttons to make rhythm section (Clio winner for 1967)
24) POLAROID SWINGER CAMERA:
paperboy and other boys playing games―catchy tune
25) SYLVANIA FLASHCUBES: Jane poses
for picture―gorilla captures her while husband is putting in new bulb for
a second picture―fantasy
26) POLAROID SWINGER CAMERA: winter
and skiing scenes with young people―for Christmas gift
27) POLAROID SWINGER CAMERA: young
people on bicycles in summer
28) POLAROID COLOR PACK CAMERA:
after the party mess―piano plays "Three O'Clock in the
Morning"―as couple looks at pictures of the evening fun
29) POLAROID COLOR PACK CAMERA:
old man on rocker with his dog―snap a picture―people singing,
snap a picture―baby in crib, snap a picture
30) POLAROID COLOR PACK CAMERA:
cutting down Christmas tree in forest and snow―horse and sled―warm
family scenes around tree at home―color pictures
31) POLAROID CAMERA: little boy
practicing trumpet not so well―dad snaps picture
32) POLAROID CAMERA:
picnic―little boy at picnic snaps picture of his dog―so easy even a
child can do it
33) POLAROID SWINGER CAMERA: dude
ranch scenes
34) SCRIPTO WORD MASTER PEN: cost $1
35) POLAROID SWINGER CAMERA: young
people on a yacht―trendy people
36) LOWREY ORGAN: fingers
volunteer―one chosen to play the music―three others chosen, and a
fourth, too―play "When the Saints Go Marchin' In"―done
like a drill sergeant
37) POLAROID COLOR PACK CAMERA: snap
picture of little Tommy asleep in dark
38) SCRIPTIP PENS: low pressure for
39 cents
39) LOWREY ORGAN: hands want to play
expertly, but also one-finger method (Clio winner for 1967)
40) ENCYCLOPEDIA BRITANNICA:
"Traveler Wanted"―want ads traveler wanted for distant
voyages―from discovery of fire to Socrates to Rembrandt to heavens and
more (Clio winner for 1966)
41) RONSON BUTANE LIGHTER: a lighter
for people who don't smoke―3 years of lights―nice table decoration
too―smoke blown in man's face
42) KODAK INSTAMATIC MOVIE CAMERA:
Sun Valley skiing and snow scenes―indoors too
1) CALORIC GAS RANGE: celebrity Jinx
Falkenberg plugs the
kitchen cooking appliance
late 1950s/1960s
2) RAYETTE MIST HAIR DRYER: Includes
facial sauna
3) SINGER SEWING MACHINE: Happy
homemaker sewing with smiling husband; vintage black and white $62.50
4) SINGER SEWING MACHINE: Homemaker
with husband watching doing fancy stitches; no narration; FRENCH
5) SINGER SEWING MACHINE: Christmas
time; no narration in this fabric shop of women buying patterns; FRENCH
6) RCA SOLID COPPER CIRCUITS:
television, weather satellites and other space technology depend on solid copper
circuits
7) RCA SOLID COPPER CIRCUITS: rocket
ship takes off and RCA Missile Site Manager talks; shot of television with solid
circuits
8) RCA SOLID STATE STEREO: couple at
home enjoying "concert" of records
9) RCA COLOR CONSOLE TELEVISION: Man
alone watching television
10) RCA INTEGRATED CIRCUIT: shot of
rocket taking off, with talk of going to the moon; shot of portable television
11) RCA VICTOR RECORDS: Christmas
time album for $1.00 sung by famous people, Al Hirt, Marian Anderson...
12) RCA VICTOR TELEVISION: in middle
of Arizona desert technician demonstrates pulling power of portable television;
are over 95 miles from television transmitter yet picture is still crisp; local
Indians laughing heartily
13) RCA SOLID CIRCUITS: same as #6
14) SINGER SEWING MACHINE:
introducing golden touch machine with fancy features; mother and daughter sewing
together $149.95
15) SINGER SEWING MACHINE: presents
another television special, the Sounds of '68
16) SINGER SEWING MACHINE: Golden
Touch machine for mother and her family
17) SINGER SEWING MACHINE: Touch and
Sew Zig Zag machine; pretty girl speaks
18) SINGER SEWING MACHINE: man
narrates, pretty woman sews
19) SINGER CENTER: Sewing machines,
record player, typewriter, television, vacuum cleaners for $88 each; black and
white "Hawaiian Happenings" have Asian women
20) SINGER CENTER: same as #18
21-30) SINGER SEWING MACHINE: same
as #17
31) SINGER SEWING MACHINE: mother
and daughter sew; same as #13
32) SINGER SEWING MACHINE: same as
#13
33) SINGER CENTER: man plugs Herb
Alpert show and the Sale of Sales of sewing machines, typewriters, vacuum
cleaners, stereo sets, television and a Family Portrait album A & M for
$1.50
34) SINGER SEWING MACHINE: happy
homemaker with family; another pretty girl pushes portable record player as
bonus for buying sewing machine
35) SINGER SEWING CENTER: same as
#13
1) ADMIRAL STEREO: Hollywood Bowl,
75-inch console
2) RCA VICTOR TV: animated/tornado
hits but television set survives
3) WESTINGHOUSE COLOR TELEVISION:
picture in six seconds, other sets take longer, countdown/"instant on"
TV
4) RCA PHONOGRAPH RECORDS: Arthur
Fiedler
5) GENERAL ELECTRIC TELEVISION:
junior steals the Portacolor
TV SET for his room
6) WESTINGHOUSE TV: jet set
7) GENERAL ELECTRIC TELEVISION:
Portacolor TV for secret
places
8) MAGNAVOX TELEVISION: factory
sale-portable and console TVsets―and stereos
9) GENERAL ELECTRIC TELEVISION: same
as No. 5
10) CLAIRTONE TELEVISION: Canadian Commercial
for Monk & Gilmour, used color TV sets
11) WESTINGHOUSE JET SET MINI-COMBO:
security guard Stanley Brody and dog at store guard television sets
12) GENERAL ELECTRIC TELEVISION:
Portacolor―father and his teenager fighting back and forth for TV set
13) RCA RECORDS: Arthur
Fiedler―same as No. 4
14) GENERAL ELECTRIC TELEVISION:
same as No. 5
15) WESTINGHOUSE TELEVISION:
Instant-On TV, woman
demonstrating TV SET
16) SONY HOME VIDEO - "Creepy
Peepy"―very early home video system, circa 1964―television
17) FUJI FILM - Japanese woman in
costume.
18) FUJI FILM - Japanese man's eyes,
very color sensitive
19) GENERAL ELECTRIC TELEVISION:
Warren Stevens advises not to put off getting a new color TV―as man's TV
goes on blink
same as 1.11/15
20) PANASONIC PERSONAL
PORTABLES―TV works in power failure
21) WESTINGHOUSE PORTABLE
PHONOGRAPHS: battery powered,
woman running through field
22) LEAR JET STEREO 8:
8-track tape cassette system―woman
in convertible, different types of bands playing in
back seat approximating the intensity of sound delivered by this tape
player in dashboard
23) PHILLIPS CASSETTE TAPE RECORDER:
man trying to seduce
woman, uses different tapes
24) GENERAL ELECTRIC GARBAGE
DISPOSALS: wiping out garbage and flies in Jasper, Indiana―"man
helping man"
good close-up of a fly
25) WESTINGHOUSE HEAVY-DUTY WASHING
MACHINES: men in gun
duel wear permanent press clothes
26) SUNBEAM ELECTRIC LAWN MOWER:
George and Bill, electric vs. gasoline mowers
27) WHIRLPOOL APPLIANCES: "The
Naggers" are women nagging to Whirlpool employees―"Being Nagged
to Greatness".
28) WHIRLPOOL 2-SPEED CLOTHES
DRYERS: woman hanging negligee
on line―"Safeguarding Your Right to Privacy".
29) NATURAL GAS: Gas Range '68,
psychedelic theme―with music and dance
30) GENERAL ELECTRIC FROST GUARD
FREEZER: Mike Nichols and
Elaine May in formal wear―soap opera histrionics―refrigerator
tuxedo
1960
celebrity
31) SUNBEAM MULTI-COOKER FRYER:
Teflon coated
32) WHIRLPOOL CLOTHES DRYERS: same
as No. 27
33) GENERAL ELECTRIC NUCLEAR POWER:
young man on the road
across America, pro-nuclear message, cleanest way to make electricity,
"Man Helping Man"
34) TRANE CENTRAL AIR CONDITIONING:
"Recipe For Boiled
Wife"―housewife's busy day without air conditioning.
35) RHEEM CENTRAL AIR CONDITIONING:
roads to house in the desert
36) GENERAL ELECTRIC SMALL
APPLIANCES: Christmas trees,
electric knives, percolators, radios
37) WESTINGHOUSE WINDOW AIR
CONDITIONER: Lucas and Lola
talking about their new air conditioner
38) GENERAL ELECTRIC FRY PAN: woman
cooking with it―foreign
CANADIAN Commercial
39) WHIRLPOOL 2-SPEED DISHWASHER:
David Doyle, men at dinner talk about doing dishes
40) SHETLAND SWINGER VACUUM CLEANER:
woman using it everywhere in the house
41) WESTINGHOUSE SOUTHERNER AIR
CONDITIONER: penguins in
room
BULOVA
WATCH COMMERCIALS
FROM 1957
1) BULOVA: La Petite with diamonds
2) BULOVA: Art Linkletter inside a
cheap watch, the inside a Bulova
3) BULOVA: Indian smoke
signals—“swap-a-watch” time—announcer speaks of “plenty wampum” and
“heap big allowance”
ethnic
4) BULOVA: Explorer VII rocket takes
off—Accutron helps guide rocket, now in wristwatch
5) BULOVA: Bulova Senator
“executive styling”
17 jewel movement
6) BULOVA: attractive woman plugs
Lady Bulova
7) BULOVA: “fleet’s in”—for
Clipper and waterproof watch
8) BULOVA:
Jackie Gleason plugs his show and sponsor Bulova
9) BULOVA: a farmer’s day stars at
sunup—wears a Clipper
10) BULOVA: Jackie Gleason for 1957
edition of his show
11) BULOVA: “We Americans love our
checkups.”
Now bring your old wristwatch in to our store for a checkup
12) BULOVA: Jack Gleason—same as
No. 10
13) BULOVA: avoid last-minute
Christmas shopping
14) BULOVA: compare two diamond
rings—and Diamond Priscilla
15) BULOVA: sculptor chisels
bust—wears a Bulova “23”
16) BULOVA: Jackie Gleason plugs new
live show in Fall 1957—and the Bulova First Lady watch
17) BULOVA: La Petite with diamonds
18) BULOVA:
same as No. 16
MOTOROLA
APPLIANCES―1947-1948
1) PORTABLE TELEVISION: "You
Can take It with You," is
for
33 lbs. portable TV
set―"anyone can carry it"―woman sets it up in living room,
kitchen, bedroom―Brian Keith in minor role
V.T. 73 model
2) PORTABLE TELEVISION: another one
for V.T. 73 portable set―usable wherever AC current is available
3) TABLE MODEL TELEVISION: 26 sq.
inch model weighs 26 lbs.―sells for $189.95
86-Q-4
V.T. 71
4) FLOOR MODEL TELEVISION: "A
Day at the Websters" has family members on phone inviting friends to come
over and watch TV―Motorola Living Room Theater w/ AM-FM radio, automatic
phonograph
65 sq. inch screen―floor model TV set
5) MOTOROLA TABLE MODEL TV SET:
"Biggest Fifty Cent Piece in the World" re this $189.95 portable set 86-Q-3
V.T. 71
6) MOTOROLA PHONOGRAPH: "So
Much for So Little" girl is planning a "teenage party" with her
78 rpm record player―has radio built in
86-Q-7
68F11
7) MOTOROLA RADIO: "The World
Comes Calling" radio works on AC and DC currents―shows several
models
of radios
86-Q-10
58R11
8) MOTOROLA RADIO: "Handful of
Joy" plugs Playmate, Jr. model that weighs 6 pounds
86-Q-8
5A7A 9) MOTOROLA RADIO: "Music Has Wings" Baby Portable model―plus other models of Motorola portables for adults and kids
|