M&A Television Commercials Automobile Products

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2.1 AUTOMOTIVE PRODUCTS

1) MIDAS: defensive, hostile customer/"I want my free muffler!"―he confronts friendly Midas man

2) UNION 76: "put a man with spirit on your side"/gasoline

3) STP: oil filter

4) STP: oil treatment/"Richard Petty's got the edge."

5) STP: oil treatment with Richard Petty

6) STP: contrasts race driving to everyday driving to sell oil treatment

7) MIDAS: speed-up film of man changing muffler

8) MERCURY: outboard motors

9) PONTIAC: sponsoring a horse race at Arlington park

10) LEE: oil filter―do-it-yourself

11) PONTIAC: "moving up to a Pontiac has gotten easier"

12) HERTZ: boasts about their rent-a car performance standards and accomplishments

13) LINCOLN-MERCURY: Arnold Palmer compares the luxurious Mercury Monterey to the Lincoln Continental

14) LINCOLN-MERCURY: 1967 Cougar luxury sports car

15) STP: Andy Granatelli plugs for oil treatment

16) STP: gas and oil treatments

17) PSA: from the Tire Industry Safety Council

18) FIRESTONE: tire sale

19) SHELL OIL: promotion for collector's President coins

20) SHELL OIL: another promo for collector's President coins

21) PURE OIL: racing cars use Pure gasoline

22) OLDSMOBILE: 1968 Olds―"young styling...young, young..."

23) PLYMOUTH: 1969 animated takeoff on Yellow Submarine talking hand

24) PLYMOUTH: 1969 another Yellow Submarine talking hand animated spot

25) VOLKSWAGEN: the snowplow driver drives a VW through the snow to get to his plow (Clio winner for 1964)

26) CESSNA: Don Meredith plugs the Cessna private airplane

27) OPEL: Kadette auto shown in African road race with many animals and much dust

28) AC SPARK PLUGS:

29) AC SPARK PLUGS:

30) CHEVROLET: Camaro/"the pace car with the pace-setter value" 1969

31) CHEVROLET: 1969 Camaro with sexy woman

32) CHEVROLET: 1968 camaro with two singers on merry-go-round

33) CHEVROLET: Camaro/"the hugger"..."Indy 500 cars won't be paced by a rabbit" is direct attack on Volkswagen 1969

34) CHEVROLET: Camaro

35) CHEVROLET: 1969 Impala

36) B. F. GOODRICH: tires

37) B. F. GOODRICH: airplanes use their tires

38) B. F. GOODRICH: testimonial to their tires by race car drivers

39) B. F. GOODRICH: demonstrating the flexible Goodrich material used in records, dolls, phone cords, bottles, etc.

40) CHEVROLET: 1975 Suburban station wagon

41) PEUGEOT: all cars are track-tested

42) PACKARD: two quick segments from commercials for the 1954 Packard

43) FORD TORINO: man awakens sees vision of beautiful woman with Torino chant in background―1968 sex to sell 6 models of Torino    2 minute commercial

44) FORD: color spot for 1984 Mustang―"Have You Driven a Ford Lately"―with West Indies beat, dancers

45) FORD: short version of "Have You Drive a Ford Lately?" campaign in 1984

46) FORD: company executive introduces FORD THEATER, a mechanism sponsoring films on college campuses―and promising to bring Fords to demonstrate on campus

47) FORD: "Have You Driven a Ford Lately?" campaign for 1984 Fords

2.2   AUTOMOTIVE PRODUCTS

1) DOWGARD: police in desert chewing on toothpicks for anti-freeze/coolant

2) DOWGARD: anti-freeze/coolant/"the life blood of your car"

3) DOWGARD: "a man puts many things in his car...your car's life blood"...anti-freeze/coolant

4) GOODRICH TIRES: Milton Berle says "I don't know anything about tires, but..."

5) GOODRICH TIRES: Tommy Smothers knows nothing about tires, but...

6) GENERAL TIRE: nostalgic look back at the 1920s/"some things never change"...like General tires

7) GENERAL TIRE: "forty years ago" is another nostalgia theme for tires

8) SAAB: "it's what a car should be" (10 seconds)

9) SAAB: same message (10 seconds)

10) SAAB: same message (10 seconds)

11) SAAB: same message (10 seconds)

12) PEUGEOT: test drive

13) PEUGEOT: each part is inspected

14) UNION 76: no soundtrack for gasoline

15) UNION 76: election campaign theme for gasoline

16) UNION 76: B&W commercial―poor shape

17) UNION 76: "It's easy to re-tire at 76" is for inexpensive tires

18) PHILLIPS: oil company helps fund AAU

19) PHILLIPS: invented hard-plastic containers

20) OLDSMOBILE: Cutlass S/young fellow tries to attract girls with his car

21) OLDSMOBILE: auto

22) OLDSMOBILE: Starfire Supercoupe/rock music in background is aimed at youth―or at early nostalgia market

23) OLDSMOBILE: 98 Regency/"quiet place...can make you feel at home before you even get there"

24) OLDSMOBILE: 98 Regency/same elegant theme as No. 23

25) OLDSMOBILE: Cutlass/rich young couple going to a resort "Jack and I like to get away on the weekends"

26) VOLKSWAGEN: Rabbit get over 30 miles per gallon

27) AUDI: compare four luxury cars―Audi offers "luxury and something left over for a rainy day"

28) AUDI: compares Audi to a Mercedes-Benz

29) VOLKSWAGEN: magic theme with "the amazing Rabbit"

30) AUDI: same as No. 28

31) AUDI: the "Fox wagon―catch one of you can"

32) PONTIAC: Sunbird―good mileage theme (15 seconds)

33) PONTIAC: businessman races his race, spins, does wheelies, crashes into parking spaces―"this is a man not getting good mileage from his Sunbird"/Sedelmeier commercial

34) PONTIAC: Grand Prix―"the only thing more beautiful is the price"/Sedelmeier commercial

35) PONTIAC: Grand Prix―same message/Sedelmeier commercial

36) PONTIAC: Grand Prix―same message/Sedelmeier commercial

37) DODGE CITY: used cars/Sedelmeier commercial

38) CITGO: dumb husband leaves for trip without money and credit cards―but wife has a Citgo card...then dumb wife pulls away and leaves her card at the Citgo station/Sedelmeier commercial

39) CITGO: car pooling and using Citgo gasoline are sensible―during the gas crunch of mid-1970s

40) CITGO: "Citgo no-lead gas can save the life of of mufflers, spark plugs, etc."

41) CITGO: Quik-Marts cut down on time spent running around shopping at stores

42) CITGO: only offers Regular and No-Lead gas

43) CITGO: dad robbing money from kid's piggy bank so he has enough to buy gasoline

44) CITGO: "drivers of the world, relax"―get groceries, car wash, gas―do all your shopping in one place (Quik-Mart)

45) CITGO: same as No. 41

46) AMOCO: Standard Oil of Indiana is spending time and money to find oil/"but if it helps America become less dependent on foreign oil, it will be good for everybody." Texas oil field   30 second version

47) ALPHA ROMEO: Alpheta is "better than other small sports cars"

48) CAR DEALER: local dealership car lot is shown―no sound

49) AAMCO: one-day service for car transmissions

50) AAMCO: with small, henpecked husband

51) AAMCO: "I'm American all the way. That's why I brought my Datsun to AAMCO."

52) AAMCO: black man takes his car to AAMCO Teddy Wilson

53) UNIROYAL: called the "tough-guy radial" tire

54) UNIROYAL: tire sale

55) UNIROYAL: same tire sale

56) UNIROYAL: "tight-fisted sale is on" tires

57) MIDAS: stock just the right muffler for your car

58) MIDAS: bargain mufflers―may not include installation

59) AMERICAN MOTORS: AMC guarantees its cars for one year or 12,000 miles

2.3   AUTOMOTIVE PRODUCTS

1) SEARS TIRES: winter scenes―cars slide in snow, etc.―girls sings "There's no business like snow business" meant for Sears dealers, not consumers―Chicago scenes in winter 120 seconds

2) TOYOTA: old fraternity men at reunion reminisce and are bored until one mentions his new Corolla―automobile

3) EASY MAC: booklets for do-it-yourself car repairs

4) JOHN DEERE LAWN MOWER: electric riding mower―man rides and cuts his lawn

5) MIDAS MUFFLER: $1.99 sale on neck mufflers

6) J.C. PENNEY TIRES: auto center salesman selling tires at 25% off

7) TEFLON II: man and woman in secret dining experience―interrupted by unexpected return―eat and run―suggest tryst, but it's not

8) BP GASOLINE: free razor blades with a fill up

9) SEARS ROADHANDLER TIRES: cross-country scenes to show strong tires in action

10) ALFETTA: inexpensive compact by Alfa-Romeo the 1975 world champ

11) MIDAS SHOCK ABSORBERS: shocks being sold by all sorts of zany types

12) MIDAS MUFFLER: Frank's muffler shop is now a restaurant―Midas guarantees American car mufflers

13) EASY MAC: $1.95 for repair guides for various cars

14) MIDAS MUFFLER: Art Metrano tries to sell adaptable muffler ―Midas stock 539 different types!

15) EARL SCHEIB: great color―will paint any automobile for only $39.95―scenes inside paint shop

16) CADILLAC: 1975/"then and now an American standard for the world"―several old Cadillacs seen

17) CADILLAC: 1975―same message as No. 16 w/ different old Caddy

18) CADILLAC: Seville/comfort and styling

19) CADILLAC: "the great profile" El Dorado

20) CADILLAC: Seville―international size

21) CADILLAC: "then and now"―through the years in photos of old Cadillacs

22) AMOCO: tire sale/"I'm a good guy"

23) STANDARD: will clean windshield at participating gas stations

24) STANDARD OIL: buy four Atlas tires and get free gasoline

25) STANDARD OIL: same message as No. 9

26) AMERICAN MOTORS: Sportabout―small car with lots of room

27) AMERICAN MOTORS: Pacer―Pied Piper theme as everyone follows the AMC Pacer

28) AMERICAN MOTORS: Sportabout―not sporty

29) AMERICAN MOTORS: Gremlin―goes further on gas than any other U.S.-built car―Mexico road race

30) AMERICAN MOTORS: Pacer―stress its width

31) BUICK: Le Sabre―with V-6 engine

32) BUICK: animated values retiring to leave/V-6 engine

33) BUICK: Apollo―average looking white man says "It took me 20 years to get where I am today. Now they say I should have a small car."

34) BUICK: mileage is stressed here―Buick is "dedicated to the free spirit in just about everyone"

35) BUICK: the Buick lineup―makes big and small cars "for the way you drive"

36) BUICK: Apollo

37) PONTIAC: Astra―"the economy car with the flair of a Firebird"

38) DODGE: Dart―Joe Garagiola with testimonials to the Dodge Dart

39) FIRESTONE: smoothies are bad tires needing replacement

40) DATSUN: although it is almost 1975, there are new 1974s at your dealer

42) DATSUN: small pickup trucks

42) DATSUN: another Datsun spot

43) DATSUN: 1976 model

44) BUICK: scenes of Chicago to sell Buick

45) OPEL: Manta-Luxus

46) OLDSMOBILE: how your "gallant man of Olds" grew up to be salesman

47) OLDSMOBILE: Toronado―performs well even in bad weather

48) OLDSMOBILE: Chicago scenes again

49) OLDSMOBILE: 1975 model goes much further before requiring maintenance

50) OLDSMOBILE: Delta 88―safe "for that growing family of    yours"

51) OLDSMOBILE: Delta 88―1973 model with bounceable bumpers

52) OLDSMOBILE: Delta 88―man trying to take the car apart   says "Man, is this baby built."

53) OLDSMOBILE: Chicago scenes to sell Olds

54) OLDSMOBILE: Cutlass―men are in car pool

55) OLDSMOBILE: Delta 88

56) OLDSMOBILE: Starfire―has V-6 engine for economy

57) OLDSMOBILE: Omega

58) OLDSMOBILE: Omega for 1975

59) OLDSMOBILE: experts try to break in without setting off its alarm system

60) OLDSMOBILE: Chicago scenes

61) OLDSMOBILE: same as message as No. 37―one minute version

62) OLDSMOBILE: Omega―you can afford it is message

63) OLDSMOBILE: boy helps a little girl with her toy car―"you could kinda tell he was going to grow up to be a      gallant man of Olds"

64) OLDSMOBILE: door lock lights up at night―so you feel safer

65) OLDSMOBILE: swivel bucket seats with reversible seats in case they get hot in summer sun

66) HERTZ: what makes Hertz No. 1―"it's the little things that make us big"

67) HALITE: melting salt crystals to melt the ice―animated



2.4 AUTOMOTIVE PRODUCTS

1) EARL SCHEIB: will paint your car for $39.95

2) BUICK: scenes of Chicago lakefront

3) CHEVROLET: Vega―couple takes test drive and find Chevy Vega cheaper than their Datsun―comparison with a Japanese car

4) BUICK: 1972 Le Sabre with "Accudrive"―drive over bumpy roads "Buick is something to believe in"

5) CHEVROLET: Chevy Blazer―Tom T. Hall in Death Valley because it's tough

6) CHEVROLET: testimonials from whites, one black, one Asian, but no Hispanics   Chevette

7) DATSUN: 5-door station wagon tested for fit by by five men―one is black man with Afro

8) CHEVROLET: white couple with child for Chevette―1976 model

9) CHEVROLET: Monza―another white couple

10) CHEVROLET: Monza Town Coupe―shots of car interior called "dressy" while penguins walk around in their tuxedos

11) CHEVROLET: Tom T. Hall says Chevy truck gives good city and highway mileage

12) CHEVROLET: Bonanza Pickup truck―lots of fancy      appointments―carpeting, powers, etc.

13) CHEVROLET: same as No. 8   1976 model

14) CHEVROLET: El Camino―has no backseat but it is outdoors

15) RAMBLER: Rebel Westerner―built especially for the Dallas-Fort Worth area―cowboy theme for a station wagon   1976

16) HEJHAL OLDSMOBILE: local dealership in Chicago suburb―super mini-skirted female

17) AUSTIN: Marina―costs $2,899 from British Leyland―compares to many other cars including Jaguar, Triumph, and Land Rover

18) AUSTIN: same as No. 17

19) AUSTIN: Marina―Jaguar, Triumph, Land Rover, MG are racing each other but Austin Marina is the economy   model

20) AMERICAN MOTORS: pitch for AMC dealers has many cars around Buckingham Fountain in Chicago

21) AMERICAN MOTORS: aerial shot of Chicago for the AMC dealers of the area

22) AMERICAN MOTORS: Gremlin―white couple in Mexican desert see gas station and owner who has a Gremlin―his car is the only one to make it to Guadalajara on one tank of gas―humorous commercial

23) AMERICAN MOTORS: Gremlin―has lots of men marching they are the loyal AMC dealers

24) AMERICAN MOTORS: Pacer―small chamber music ensemble in car because there is lots of room

25) AMERICAN MOTORS: same as No. 22

26) CHEVROLET: 1976 Vega Wagon―gets 35 miles per gallon―woman with her children like Vega

27) CHEVROLET: Monza―couple test drives and finds it cheaper than Toyota and Datsun―aimed at Japanese cars

28) CHEVROLET: Fleetside―man cuts it open to show strength of its steel   1976 model

29) CHEVROLET: Vega―another white couple test drives

30) CHEVROLET: Chevy pickup truck can really take a rough ride―stresses suspension system

31) CHEVROLET: farmer uses his Chevy Fleetside pickup to      work with cows and hay―smooth riding over the farmland 1976 model

32) DATSUN: F-10 sportswagon―car in motion

33) DATSUN: 7-10: kids try out its features in the show room―"Datsun saves"

34) DATSUN: dealerships have lots of parts and good service

35) DATSUN: men loading hay when bull escapes and charges truck―great visuals

36) TOYOTA: Celica liftback―woman explains its features to young man

37) DATSUN: King cab pickup truck―truck rises over small model of the city with bi-plane circling overhead as in King Kong―good visual―roomy interior

38) TOYOTA: Mark 2 and Corona―Al Hirt for the Toyota Jazz Parade

39) CD-2: cartoon of engine crud destroyer looks like medieval knight

40) VOLKSWAGEN: VW is compared favorable to Ford Pinto and Mercury Capri

41) CONOCO: energy crunch commercial―stresses advantages of free market system―we as consumers have choice―providing an incentive to spend millions to find new energy sources―stresses save fuel and drive 55 mph― from 1975

42) MICHELIN: radial tires (10 seconds)

43) MICHELIN: radial tires (10 seconds)

44) MICHELIN: radial tires (10 seconds)

45) MICHELIN: radial tires (10 seconds)

46) MICHELIN: radial tires (10 seconds)

47) MICHELIN: radial tires (10 seconds)

48) ESSO: gas can help stop hesitation in your car―shows fuel gauge

49) ESSO: cartoon explains hesitation and how Esso gas can help stop it

50) CITGO: has no-lead gas―good for your car

51) ESSO: good gas is necessary―Esso and hesitation

52) ESSO: gas with HTA additive improves engine efficiency

53) BRITISH PETROLEUM: BP super gasoline―lots of truck and Jack Kelly does the commercial

54) ARCTIC CAT: cowboy theme with snowmobiles

55) ARCTIC CAT: joy of winter is family outing―stress snowmobile safety features and it is not harmful to environment

56) SUZUKI: men ride their motor bikes over rough terrain

57) RYDER TRUCKS: Chevy trucks and save money by moving yourself

58) CITGO: no-lead gas―same as No. 50

59) VOLKSWAGEN: VW squareback sedan is comparable to a larger car

60) ARCTIC CAT: same as No. 54

61) MERCURY MERC: snowmobile in slow motion

2.5 AUTOMOTIVE PRODUCTS

1) DX GASOLINE: man in Corvette―Super Boron―drive a car that's alive―15 seconds

2) DX OIL: oil for whatever car you drive

3) DX GASOLINE: 30 second version of No. 2

4) DX GASOLINE: woman has found new pleasure in driving―a car that's alive―picks up hubby who then drives

5) DX GASOLINE: 30 second version of No. 4

6) DX GASOLINE: crowded highway at night―look for a D/X gas station―couple

7) DX GASOLINE: 30 second version of No. 6

8) DX GASOLINE: travel with D/X Boron―car goes through covered bridge―30 seconds

9) DX GASOLINE: in sports shirt or top coat weather―new driving excitement―Super Boron-drive a car that's alive!

10) DX GASOLINE: 30 second version of No. 9―emphasizes winter driving

11) DX GASOLINE: man with hat drives a car that's alive―30 second

12) DX GASOLINE: Corvette―VW bus―Chevy station wagon―sedan―all use it

13) DX GASOLINE: 30 second version of No. 12

14) DX GASOLINE: man drives highways and byways in a car that's alive

15) DX GASOLINE: 30 second version of No. 14

16) SUNRAY DX OIL COMPANY: with workers here and around the world―bring you more pleasure from petroleum

17) DX GASOLINE: 10 seconds―"Super Boron"

18) DX GASOLINE: battery-powered electric train $3.98 at DX dealer

19) DX GASOLINE: electric train set―little girl almost crashes it―brother makes her hand over the control and he does it

20) DX GASOLINE: credit card―best way to travel since the invention of the wheel―animated

21) DX GASOLINE: 30 second version of No. 20

22) DX GASOLINE: look for the new diamond in the sky―DX logo―world's fair holiday for two is prize―contest ends July 26, 1964―plus other prizes

23) DX GASOLINE: diamond days sweepstakes―closes July 1964

24) DX GASOLINE: Plymouth drives along high way with Super Boron

25) DX GASOLINE: 30 second version of No. 24

26) DX GASOLINE: convertible drives along with Super Boron―drive a car that's alive

27) DX GASOLINE: 30 second version of No. 26

28) DX GASOLINE: still pictures of couple driving car that's alive

29) DX GASOLINE: 30 second version of No. 28

30) DX GASOLINE: Sunray DX has new service ideas-landscaping, free coffee, carpets women's restrooms, TV for kids while car is serviced―ideas to serve you

31) DX GASOLINE: 30 second version of No. 30

32) DX GASOLINE: 10 second version of No. 28

33) DX GASOLINE: 15 second version of No. 30

34) DX GASOLINE: same as No. 33

35) DX GASOLINE: still pictures show station attendant in action―four hostess glasses for 99 cents

36) DX GASOLINE: 30 second version of No. 35

37) DX GASOLINE: $3.98 for Motorific toy slot car layout―for Christmas

38) DX GASOLINE: just hint to your dealer what service you want―customers make sounds like the service they want ―hiss for air in tire, gurgle for coffee―try to stump him―SILLY

39) DX GASOLINE: 30 second version of No. 38

40) DX GASOLINE: square dance music―except cars move to the music―Super Boron

41) DX GASOLINE: 30 second version of No. 40

42) DX GASOLINE: cars on Saturday night―four cars get together to make music―as hoods rise and close, horns play the DX theme song!

43) DX GASOLINE: 30 second version of No. 42

44) DX GASOLINE: 10 second

45) DX GASOLINE: color 10 second spot―billboards only

46) DX GASOLINE: color―another kids' toy―Getaway Chase Game―cop car chases robbers car around mock city―$4.98 with 8 gallons―the season's most wanted toy

47) DX GASOLINE: 30 second version of No. 46―color

48) DX GASOLINE: think about the possibility of a stall when passing―color―30 seconds―from 1967

2.6 AUTOMOTIVE PRODUCTS―early 1960s B&W

1) DX GASOLINE: friendly station owner―helps kids and adults―a friend and neighbor!

2) DX GASOLINE: Lou Crosby shows Plymouth XNR "car of tomorrow"―30 seconds

3) DX GASOLINE: Art Baker show three cars of tomorrow General Motors Firebird III, Plymouth XNR, Ford Gyron

4) DX GASOLINE: neighborliness―station attendant samples bottle milk heat

5) DX GASOLINE: president of Sunray DX Oil introduces new Super Boron

6) DX GASOLINE: April 1―new fuels leave Tulsa refinery―scientists in lab making gas for man who like to drive a car that's alive―Super Boron

7) DX GASOLINE: car in middle of country has engine knock―new Super Boron eliminates ping

8) DX GASOLINE: don't remove carburetor to fix it―use new Super Boron gasoline

9) DX GASOLINE: oil drilling in Tulsa and Corpus Christi―trucks and pipelines―to station―to your car―watch Sunray DX

10) DX GASOLINE: Howie Palette St. Louis Cardinals pitching coach gives tips to Little Leaguers―booklets available at DX stations―have dad pick one up each time

11) DX GASOLINE: man drives his car on highways and byways―same as 2.5 No. 14

12) DX GASOLINE: man with hat drives car―60 second version of 2.5 No. 11