M&A Television Commercials Automobile Products

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2.1 AUTOMOTIVE PRODUCTS

1) MIDAS: defensive, hostile customer/"I want my free muffler!"―he confronts friendly Midas man

2) UNION 76: "put a man with spirit on your side"/gasoline

3) STP: oil filter

4) STP: oil treatment/"Richard Petty's got the edge."

5) STP: oil treatment with Richard Petty

6) STP: contrasts race driving to everyday driving to sell oil treatment

7) MIDAS: speed-up film of man changing muffler

8) MERCURY: outboard motors

9) PONTIAC: sponsoring a horse race at Arlington park

10) LEE: oil filter―do-it-yourself

11) PONTIAC: "moving up to a Pontiac has gotten easier"

12) HERTZ: boasts about their rent-a car performance standards and accomplishments

13) LINCOLN-MERCURY: Arnold Palmer compares the luxurious Mercury Monterey to the Lincoln Continental

14) LINCOLN-MERCURY: 1967 Cougar luxury sports car

15) STP: Andy Granatelli plugs for oil treatment

16) STP: gas and oil treatments

17) PSA: from the Tire Industry Safety Council

18) FIRESTONE: tire sale

19) SHELL OIL: promotion for collector's President coins

20) SHELL OIL: another promo for collector's President coins

21) PURE OIL: racing cars use Pure gasoline

22) OLDSMOBILE: 1968 Olds―"young styling...young, young..."

23) PLYMOUTH: 1969 animated takeoff on Yellow Submarine talking hand

24) PLYMOUTH: 1969 another Yellow Submarine talking hand animated spot

25) VOLKSWAGEN: the snowplow driver drives a VW through the snow to get to his plow (Clio winner for 1964)

26) CESSNA: Don Meredith plugs the Cessna private airplane

27) OPEL: Kadette auto shown in African road race with many animals and much dust

28) AC SPARK PLUGS:

29) AC SPARK PLUGS:

30) CHEVROLET: Camaro/"the pace car with the pace-setter value" 1969

31) CHEVROLET: 1969 Camaro with sexy woman

32) CHEVROLET: 1968 camaro with two singers on merry-go-round

33) CHEVROLET: Camaro/"the hugger"..."Indy 500 cars won't be paced by a rabbit" is direct attack on Volkswagen 1969

34) CHEVROLET: Camaro

35) CHEVROLET: 1969 Impala

36) B. F. GOODRICH: tires

37) B. F. GOODRICH: airplanes use their tires

38) B. F. GOODRICH: testimonial to their tires by race car drivers

39) B. F. GOODRICH: demonstrating the flexible Goodrich material used in records, dolls, phone cords, bottles, etc.

40) CHEVROLET: 1975 Suburban station wagon

41) PEUGEOT: all cars are track-tested

42) PACKARD: two quick segments from commercials for the 1954 Packard

43) FORD TORINO: man awakens sees vision of beautiful woman with Torino chant in background―1968 sex to sell 6 models of Torino    2 minute commercial

44) FORD: color spot for 1984 Mustang―"Have You Driven a Ford Lately"―with West Indies beat, dancers

45) FORD: short version of "Have You Drive a Ford Lately?" campaign in 1984

46) FORD: company executive introduces FORD THEATER, a mechanism sponsoring films on college campuses―and promising to bring Fords to demonstrate on campus

47) FORD: "Have You Driven a Ford Lately?" campaign for 1984 Fords

2.2   AUTOMOTIVE PRODUCTS

01) DOWGARD: police in desert chewing on toothpicks for anti-freeze/coolant

02) DOWGARD: anti-freeze/coolant/"the life blood of your car"

03) DOWGARD: "a man puts many things in his car...your car's life blood"...anti-freeze/coolant

04) GOODRICH TIRES: Milton Berle says "I don't know anything about tires, but..."

05) GOODRICH TIRES: Tommy Smothers knows nothing about tires, but...

06) GENERAL TIRE: nostalgic look back at the 1920s/"some things never change"...like General tires

07) GENERAL TIRE: "forty years ago" is another nostalgia theme for tires

08) SAAB: "it's what a car should be" (10 seconds)

09) SAAB: same message (10 seconds)

10) SAAB: same message (10 seconds)

11) SAAB: same message (10 seconds)

12) PEUGEOT: test drive

13) PEUGEOT: each part is inspected

14) UNION 76: no soundtrack for gasoline

15) UNION 76: election campaign theme for gasoline

16) UNION 76: B&W commercial―poor shape

17) UNION 76: "It's easy to re-tire at 76" is for inexpensive tires

18) PHILLIPS: oil company helps fund AAU

19) PHILLIPS: invented hard-plastic containers

20) OLDSMOBILE: Cutlass S/young fellow tries to attract girls with his car

21) OLDSMOBILE: auto

22) OLDSMOBILE: Starfire Supercoupe/rock music in background is aimed at youth―or at early nostalgia market

23) OLDSMOBILE: 98 Regency/"quiet place...can make you feel at home before you even get there"

24) OLDSMOBILE: 98 Regency/same elegant theme as No. 23

25) OLDSMOBILE: Cutlass/rich young couple going to a resort "Jack and I like to get away on the weekends"

26) VOLKSWAGEN: Rabbit get over 30 miles per gallon

27) AUDI: compare four luxury cars―Audi offers "luxury and something left over for a rainy day"

28) AUDI: compares Audi to a Mercedes-Benz

29) VOLKSWAGEN: magic theme with "the amazing Rabbit"

30) AUDI: same as No. 28

31) AUDI: the "Fox wagon―catch one of you can"

32) PONTIAC: Sunbird―good mileage theme (15 seconds)

33) PONTIAC: businessman races his race, spins, does wheelies, crashes into parking spaces―"this is a man not getting good mileage from his Sunbird"/Sedelmeier commercial

34) PONTIAC: Grand Prix―"the only thing more beautiful is the price"/Sedelmeier commercial

35) PONTIAC: Grand Prix―same message/Sedelmeier commercial

36) PONTIAC: Grand Prix―same message/Sedelmeier commercial

37) DODGE CITY: used cars/Sedelmeier commercial

38) CITGO: dumb husband leaves for trip without money and credit cards―but wife has a Citgo card...then dumb wife pulls away and leaves her card at the Citgo station/Sedelmeier commercial

39) CITGO: car pooling and using Citgo gasoline are sensible―during the gas crunch of mid-1970s

40) CITGO: "Citgo no-lead gas can save the life of of mufflers, spark plugs, etc."

41) CITGO: Quik-Marts cut down on time spent running around shopping at stores

42) CITGO: only offers Regular and No-Lead gas

43) CITGO: dad robbing money from kid's piggy bank so he has enough to buy gasoline

44) CITGO: "drivers of the world, relax"―get groceries, car wash, gas―do all your shopping in one place (Quik-Mart)

45) CITGO: same as No. 41

46) AMOCO: Standard Oil of Indiana is spending time and money to find oil/"but if it helps America become less dependent on foreign oil, it will be good for everybody." Texas oil field   30 second version

47) ALPHA ROMEO: Alpheta is "better than other small sports cars"

48) CAR DEALER: local dealership car lot is shown―no sound

49) AAMCO: one-day service for car transmissions

50) AAMCO: with small, henpecked husband

51) AAMCO: "I'm American all the way. That's why I brought my Datsun to AAMCO."

52) AAMCO: black man takes his car to AAMCO Teddy Wilson

53) UNIROYAL: called the "tough-guy radial" tire

54) UNIROYAL: tire sale

55) UNIROYAL: same tire sale

56) UNIROYAL: "tight-fisted sale is on" tires

57) MIDAS: stock just the right muffler for your car

58) MIDAS: bargain mufflers―may not include installation

59) AMERICAN MOTORS: AMC guarantees its cars for one year or 12,000 miles

   2.3 AUTOMOTIVE PRODUCTS

01) SEARS TIRES: winter scenes―cars slide in snow, etc.―girls sings "There's no business like snow business" meant for Sears dealers, not consumers―Chicago scenes in winter 120 seconds

02) TOYOTA: old fraternity men at reunion reminisce and are bored until one mentions his new Corolla―automobile

03) EASY MAC: booklets for do-it-yourself car repairs

04) JOHN DEERE LAWN MOWER: electric riding mower―man rides and cuts his lawn

05) MIDAS MUFFLER: $1.99 sale on neck mufflers

06) J.C. PENNEY TIRES: auto center salesman selling tires at 25% off

07) TEFLON II: man and woman in secret dining experience―interrupted by unexpected return―eat and run―suggest tryst, but it's not

08) BP GASOLINE: free razor blades with a fill up

09) SEARS ROADHANDLER TIRES: cross-country scenes to show strong tires in action

10) ALFETTA: inexpensive compact by Alfa-Romeo the 1975 world champ

11) MIDAS SHOCK ABSORBERS: shocks being sold by all sorts of zany types

12) MIDAS MUFFLER: Frank's muffler shop is now a restaurant―Midas guarantees American car mufflers

13) EASY MAC: $1.95 for repair guides for various cars

14) MIDAS MUFFLER: Art Metrano tries to sell adaptable muffler ―Midas stock 539 different types!

15) EARL SCHEIB: great color―will paint any automobile for only $39.95―scenes inside paint shop

16) CADILLAC: 1975/"then and now an American standard for the world"―several old Cadillacs seen

17) CADILLAC: 1975―same message as No. 16 w/ different old Caddy

18) CADILLAC: Seville/comfort and styling

19) CADILLAC: "the great profile" El Dorado

20) CADILLAC: Seville―international size

21) CADILLAC: "then and now"―through the years in photos of old Cadillacs

22) AMOCO: tire sale/"I'm a good guy"

23) STANDARD: will clean windshield at participating gas stations

24) STANDARD OIL: buy four Atlas tires and get free gasoline

25) STANDARD OIL: same message as No. 9

26) AMERICAN MOTORS: Sportabout―small car with lots of room

27) AMERICAN MOTORS: Pacer―Pied Piper theme as everyone follows the AMC Pacer

28) AMERICAN MOTORS: Sportabout―not sporty

29) AMERICAN MOTORS: Gremlin―goes further on gas than any other U.S.-built car―Mexico road race

30) AMERICAN MOTORS: Pacer―stress its width

31) BUICK: Le Sabre―with V-6 engine

32) BUICK: animated values retiring to leave/V-6 engine

33) BUICK: Apollo―average looking white man says "It took me 20 years to get where I am today. Now they say I should have a small car."

34) BUICK: mileage is stressed here―Buick is "dedicated to the free spirit in just about everyone"

35) BUICK: the Buick lineup―makes big and small cars "for the way you drive"

36) BUICK: Apollo

37) PONTIAC: Astra―"the economy car with the flair of a Firebird"

38) DODGE: Dart―Joe Garagiola with testimonials to the Dodge Dart

39) FIRESTONE: smoothies are bad tires needing replacement

40) DATSUN: although it is almost 1975, there are new 1974s at your dealer

42) DATSUN: small pickup trucks

42) DATSUN: another Datsun spot

43) DATSUN: 1976 model

44) BUICK: scenes of Chicago to sell Buick

45) OPEL: Manta-Luxus

46) OLDSMOBILE: how your "gallant man of Olds" grew up to be salesman

47) OLDSMOBILE: Toronado―performs well even in bad weather

48) OLDSMOBILE: Chicago scenes again

49) OLDSMOBILE: 1975 model goes much further before requiring maintenance

50) OLDSMOBILE: Delta 88―safe "for that growing family of    yours"

51) OLDSMOBILE: Delta 88―1973 model with bounceable bumpers

52) OLDSMOBILE: Delta 88―man trying to take the car apart   says "Man, is this baby built."

53) OLDSMOBILE: Chicago scenes to sell Olds

54) OLDSMOBILE: Cutlass―men are in car pool

55) OLDSMOBILE: Delta 88

56) OLDSMOBILE: Starfire―has V-6 engine for economy

57) OLDSMOBILE: Omega

58) OLDSMOBILE: Omega for 1975

59) OLDSMOBILE: experts try to break in without setting off its alarm system

60) OLDSMOBILE: Chicago scenes

61) OLDSMOBILE: same as message as No. 37―one minute version

62) OLDSMOBILE: Omega―you can afford it is message

63) OLDSMOBILE: boy helps a little girl with her toy car―"you could kinda tell he was going to grow up to be a      gallant man of Olds"

64) OLDSMOBILE: door lock lights up at night―so you feel safer

65) OLDSMOBILE: swivel bucket seats with reversible seats in case they get hot in summer sun

66) HERTZ: what makes Hertz No. 1―"it's the little things that make us big"

67) HALITE: melting salt crystals to melt the ice―animated



2.4 AUTOMOTIVE PRODUCTS

01) EARL SCHEIB: will paint your car for $39.95

02) BUICK: scenes of Chicago lakefront

03) CHEVROLET: Vega―couple takes test drive and find Chevy Vega cheaper than their Datsun―comparison with a Japanese car

04) BUICK: 1972 Le Sabre with "Accudrive"―drive over bumpy roads "Buick is something to believe in"

05) CHEVROLET: Chevy Blazer―Tom T. Hall in Death Valley because it's tough

06) CHEVROLET: testimonials from whites, one black, one Asian, but no Hispanics   Chevette

07) DATSUN: 5-door station wagon tested for fit by by five men―one is black man with Afro

08) CHEVROLET: white couple with child for Chevette―1976 model

09) CHEVROLET: Monza―another white couple

10) CHEVROLET: Monza Town Coupe―shots of car interior called "dressy" while penguins walk around in their tuxedos

11) CHEVROLET: Tom T. Hall says Chevy truck gives good city and highway mileage

12) CHEVROLET: Bonanza Pickup truck―lots of fancy      appointments―carpeting, powers, etc.

13) CHEVROLET: same as No. 8   1976 model

14) CHEVROLET: El Camino―has no backseat but it is outdoors

15) RAMBLER: Rebel Westerner―built especially for the Dallas-Fort Worth area―cowboy theme for a station wagon   1976

16) HEJHAL OLDSMOBILE: local dealership in Chicago suburb―super mini-skirted female

17) AUSTIN: Marina―costs $2,899 from British Leyland―compares to many other cars including Jaguar, Triumph, and Land Rover

18) AUSTIN: same as No. 17

19) AUSTIN: Marina―Jaguar, Triumph, Land Rover, MG are racing each other but Austin Marina is the economy   model

20) AMERICAN MOTORS: pitch for AMC dealers has many cars around Buckingham Fountain in Chicago

21) AMERICAN MOTORS: aerial shot of Chicago for the AMC dealers of the area

22) AMERICAN MOTORS: Gremlin―white couple in Mexican desert see gas station and owner who has a Gremlin―his car is the only one to make it to Guadalajara on one tank of gas―humorous commercial

23) AMERICAN MOTORS: Gremlin―has lots of men marching they are the loyal AMC dealers

24) AMERICAN MOTORS: Pacer―small chamber music ensemble in car because there is lots of room

25) AMERICAN MOTORS: same as No. 22

26) CHEVROLET: 1976 Vega Wagon―gets 35 miles per gallon―woman with her children like Vega

27) CHEVROLET: Monza―couple test drives and finds it cheaper than Toyota and Datsun―aimed at Japanese cars

28) CHEVROLET: Fleetside―man cuts it open to show strength of its steel   1976 model

29) CHEVROLET: Vega―another white couple test drives

30) CHEVROLET: Chevy pickup truck can really take a rough ride―stresses suspension system

31) CHEVROLET: farmer uses his Chevy Fleetside pickup to      work with cows and hay―smooth riding over the farmland 1976 model

32) DATSUN: F-10 sportswagon―car in motion

33) DATSUN: 7-10: kids try out its features in the show room―"Datsun saves"

34) DATSUN: dealerships have lots of parts and good service

35) DATSUN: men loading hay when bull escapes and charges truck―great visuals

36) TOYOTA: Celica liftback―woman explains its features to young man

37) DATSUN: King cab pickup truck―truck rises over small model of the city with bi-plane circling overhead as in King Kong―good visual―roomy interior

38) TOYOTA: Mark 2 and Corona―Al Hirt for the Toyota Jazz Parade

39) CD-2: cartoon of engine crud destroyer looks like medieval knight

40) VOLKSWAGEN: VW is compared favorable to Ford Pinto and Mercury Capri

41) CONOCO: energy crunch commercial―stresses advantages of free market system―we as consumers have choice―providing an incentive to spend millions to find new energy sources―stresses save fuel and drive 55 mph― from 1975

42) MICHELIN: radial tires (10 seconds)

43) MICHELIN: radial tires (10 seconds)

44) MICHELIN: radial tires (10 seconds)

45) MICHELIN: radial tires (10 seconds)

46) MICHELIN: radial tires (10 seconds)

47) MICHELIN: radial tires (10 seconds)

48) ESSO: gas can help stop hesitation in your car―shows fuel gauge

49) ESSO: cartoon explains hesitation and how Esso gas can help stop it

50) CITGO: has no-lead gas―good for your car

51) ESSO: good gas is necessary―Esso and hesitation

52) ESSO: gas with HTA additive improves engine efficiency

53) BRITISH PETROLEUM: BP super gasoline―lots of truck and Jack Kelly does the commercial

54) ARCTIC CAT: cowboy theme with snowmobiles

55) ARCTIC CAT: joy of winter is family outing―stress snowmobile safety features and it is not harmful to environment

56) SUZUKI: men ride their motor bikes over rough terrain

57) RYDER TRUCKS: Chevy trucks and save money by moving yourself

58) CITGO: no-lead gas―same as No. 50

59) VOLKSWAGEN: VW squareback sedan is comparable to a larger car

60) ARCTIC CAT: same as No. 54

61) MERCURY MERC: snowmobile in slow motion

   2.5 AUTOMOTIVE PRODUCTS

01) DX GASOLINE: man in Corvette―Super Boron―drive a car that's alive―15 seconds

02) DX OIL: oil for whatever car you drive

03) DX GASOLINE: 30 second version of No. 2

04) DX GASOLINE: woman has found new pleasure in driving―a car that's alive―picks up hubby who then drives

05) DX GASOLINE: 30 second version of No. 4

06) DX GASOLINE: crowded highway at night―look for a D/X gas station―couple

07) DX GASOLINE: 30 second version of No. 6

08) DX GASOLINE: travel with D/X Boron―car goes through covered bridge―30 seconds

09) DX GASOLINE: in sports shirt or top coat weather―new driving excitement―Super Boron-drive a car that's alive!

10) DX GASOLINE: 30 second version of No. 9―emphasizes winter driving

11) DX GASOLINE: man with hat drives a car that's alive―30 second

12) DX GASOLINE: Corvette―VW bus―Chevy station wagon―sedan―all use it

13) DX GASOLINE: 30 second version of No. 12

14) DX GASOLINE: man drives highways and byways in a car that's alive

15) DX GASOLINE: 30 second version of No. 14

16) SUNRAY DX OIL COMPANY: with workers here and around the world―bring you more pleasure from petroleum

17) DX GASOLINE: 10 seconds―"Super Boron"

18) DX GASOLINE: battery-powered electric train $3.98 at DX dealer

19) DX GASOLINE: electric train set―little girl almost crashes it―brother makes her hand over the control and he does it

20) DX GASOLINE: credit card―best way to travel since the invention of the wheel―animated

21) DX GASOLINE: 30 second version of No. 20

22) DX GASOLINE: look for the new diamond in the sky―DX logo―world's fair holiday for two is prize―contest ends July 26, 1964―plus other prizes

23) DX GASOLINE: diamond days sweepstakes―closes July 1964

24) DX GASOLINE: Plymouth drives along high way with Super Boron

25) DX GASOLINE: 30 second version of No. 24

26) DX GASOLINE: convertible drives along with Super Boron―drive a car that's alive

27) DX GASOLINE: 30 second version of No. 26

28) DX GASOLINE: still pictures of couple driving car that's alive

29) DX GASOLINE: 30 second version of No. 28

30) DX GASOLINE: Sunray DX has new service ideas-landscaping, free coffee, carpets women's restrooms, TV for kids while car is serviced―ideas to serve you

31) DX GASOLINE: 30 second version of No. 30

32) DX GASOLINE: 10 second version of No. 28

33) DX GASOLINE: 15 second version of No. 30

34) DX GASOLINE: same as No. 33

35) DX GASOLINE: still pictures show station attendant in action―four hostess glasses for 99 cents

36) DX GASOLINE: 30 second version of No. 35

37) DX GASOLINE: $3.98 for Motorific toy slot car layout―for Christmas

38) DX GASOLINE: just hint to your dealer what service you want―customers make sounds like the service they want ―hiss for air in tire, gurgle for coffee―try to stump him―SILLY

39) DX GASOLINE: 30 second version of No. 38

40) DX GASOLINE: square dance music―except cars move to the music―Super Boron

41) DX GASOLINE: 30 second version of No. 40

42) DX GASOLINE: cars on Saturday night―four cars get together to make music―as hoods rise and close, horns play the DX theme song!

43) DX GASOLINE: 30 second version of No. 42

44) DX GASOLINE: 10 second

45) DX GASOLINE: color 10 second spot―billboards only

46) DX GASOLINE: color―another kids' toy―Getaway Chase Game―cop car chases robbers car around mock city―$4.98 with 8 gallons―the season's most wanted toy

47) DX GASOLINE: 30 second version of No. 46―color

48) DX GASOLINE: think about the possibility of a stall when passing―color―30 seconds―from 1967

2.6 AUTOMOTIVE PRODUCTS―early 1960s B&W

01) DX GASOLINE: friendly station owner―helps kids and adults―a friend and neighbor!

02) DX GASOLINE: Lou Crosby shows Plymouth XNR "car of tomorrow"―30 seconds

03) DX GASOLINE: Art Baker show three cars of tomorrow General Motors Firebird III, Plymouth XNR, Ford Gyron

04) DX GASOLINE: neighborliness―station attendant samples bottle milk heat

05) DX GASOLINE: president of Sunray DX Oil introduces new Super Boron

06) DX GASOLINE: April 1―new fuels leave Tulsa refinery―scientists in lab making gas for man who like to drive a car that's alive―Super Boron

07) DX GASOLINE: car in middle of country has engine knock―new Super Boron eliminates ping

08) DX GASOLINE: don't remove carburetor to fix it―use new Super Boron gasoline

09) DX GASOLINE: oil drilling in Tulsa and Corpus Christi―trucks and pipelines―to station―to your car―watch Sunray DX

10) DX GASOLINE: Howie Palette St. Louis Cardinals pitching coach gives tips to Little Leaguers―booklets available at DX stations―have dad pick one up each time

11) DX GASOLINE: man drives his car on highways and byways―same as 2.5 No. 14

12) DX GASOLINE: man with hat drives car―60 second version of 2.5 No. 11

13) DX GASOLINE: traveling through wooden bridge―60 second version of 2.5 No. 8

14) DX GASOLINE: night time street scenes―same as 2.5 No. 6

15) DX GASOLINE: women drive cars that are alive―similar to 2.5, No. 4

16) DX GASOLINE: sports shirt/top coat―same as 2.5 No. 9―   60 seconds

17) DX GASOLINE: 20 years old―1940s Plymouth needs repairs―-friendly DX dealer can handle it―respects cars

18) DX HEATING OIL: man lays out on his backyard hammock―don't worry about winter heating with DX insured heating plan

19) DX GASOLINE: 30 second version of No. 17

20) DX GASOLINE: DX team―narrator mentions California, Australia―camera is on dealer repairing 1940s auto

21) DX GASOLINE: same as 2.5, No. 16

22) DX GASOLINE: 10 second spot

23) DX GASOLINE: 10 second spot

24) DX GASOLINE: same as 2.5, No. 4

25) DX GASOLINE: same as No. 11, and 2.5 No. 14

26) DX GASOLINE: same as 2.5, No. 8―30 second version of No. 13 above

27) DX GASOLINE: same as 2.5, No. 6

28) DX GASOLINE: man with hat―same as No.12

29) DX GASOLINE: winter driving―same as 2.5, No. 10

30) DX GASOLINE: night time―10 seconds

31) DX GASOLINE: woman drives car that alive―15 second

32) DX GASOLINE: night time―15 seconds

33) DX GASOLINE: sports shirt/top coat―same No. 16―0 seconds

34) DX GASOLINE: prize contest―Parade of Prizes―a new Cadillac every year for 5 years!―vacations, boards, rifles, radios, and much more―over 1800 prizes

35) DX GASOLINE: 30 second version of No. 34

36) DX GASOLINE: covered bridge―15 seconds

37) DX GASOLINE: driver―15 seconds

38) DX GASOLINE: Super Boron under the hood―15 seconds

39) DX GASOLINE: dealer repairing cars―15 seconds

40) DX GASOLINE: hat driving―10 seconds

41) DX GASOLINE: 10 seconds spot

42) DX GASOLINE: Parade of Prizes―15 seconds

43) DX GASOLINE: same as No. 42

44) DX GASOLINE: July 8 is last chance at Parade of Prizes―8 seconds

45) DX GASOLINE: Parade of Prizes―8 seconds

46) DX GASOLINE: same as No. 45

47) DX GASOLINE: same as No. 45

48) DX HEATING OIL: deliver a special brand of summer during the winter―"warmest friend your home ever had!"

49) DX HEATING OIL: 8 second version of No. 48

2.7 AUTOMOTIVE PRODUCTS

01) DX GASOLINE: 60 version of 2.6, No. 48―think about unexpected stall or power loss―then buy DX with Super Boron―color―1967

02) DX GASOLINE: driving at night headlight glare―think about the unexpected if windshield and lights are dirty!

03) DX GASOLINE: cloudburst―think about unexpected―bad windshield wiper blade

04) DX GASOLINE: heat blazing 20 miles from nowhere―what if unexpected happened―split hose, fan belt breaks, radiator overheats

05) DX GASOLINE: talking Santa Claus doll by Mattel from DX gasoline―Christmas 1968―only $3.99 with 8 gallon purchase

06) DX GASOLINE: don't think about monkeys―don't think about gasoline―banana peel falls on his head―1950s

07) DX GASOLINE: animated monkey―try new DX gasoline money back guarantee―the monkey's on our back―1950s

08) DX GASOLINE: 30 second version of No. 6―two peels

09) DX GASOLINE: shipment of bananas for DX stations―monkey's on our back―1950s

10) DX GASOLINE: first antenna banana―put it on you antenna―it is free―cars drive around with rubber bananas on their antennas

11) DX GASOLINE: chimpanzee with monkey mask―masks free for Halloween

12) DX GASOLINE: 8 seconds―man with banana peel on head

13) DX GASOLINE: 60 version of man with monkey on our back routine―no peel this time

14) DX GASOLINE: animated―car talks to gas pump―gas has all the additives of the other brands―humorous

15) DX GASOLINE: animated―female car comes in with same questions as No. 14―humorous―claims it is the "super-clean-detergentistic-anti-icing-butane-a-Platinate Gasoline"

16) DX GASOLINE: man without peels on head speaks now about gas―says DX has all the ingredients other brands claim for themselves

17) DX GASOLINE: man again says DX has all the ingredients―it is the "super-clean-detergentistic-anti-icing-butane-a-Platinate Gasoline"

18) DX GASOLINE: different man says free plastic bowl with purchase―all purpose bowl

19) DX GASOLINE: car bounces along―custom blending at pump gives you six different blends of DX premium―Oklahoma City area dealers―toy car

20) DX GASOLINE: custom blending―six different types of premium at pump―toy cars

21) DX GASOLINE: six custom blended premiums PLUS regular

22) DX GASOLINE: same as No. 20

23) DX GASOLINE: Choose day at DX―custom blending―shows pump―prizes for Oklahoma City area―register―free flower seeds―choose your flowers

24) DX GASOLINE: free flower seeds premium―Choose day―show prizes

25) DX GASOLINE: same as No. 6

26) DX GASOLINE: antenna banana―same as No. 10

27) DX GASOLINE: blend-o-matic premiums at dealers

28) DX GASOLINE: big Cadillac―can chose from five grades

29) SUNOCO GASOLINE: Sun Oil Company offers a new day―animated sun rise―8 grades of gasoline―8 new ways to go

30) SUNOCO GASOLINE: animation of number 8 evolving and expanding―at 120 stations here in St. Louis

31) SUNOCO GASOLINE: trainload of cars―almost unlimited choice―old two-gasoline system is not enough―The Sunoco Eight

32) SUNOCO GASOLINE: sports car on highway-Sunoco 260 is highest blend―names all the cars that need 250 and 260

33) SUNOCO GASOLINE: close-up inside Sunoco pump that blend gasolines



2.8 AUTOMOTIVE PRODUCTS

01) DX GASOLINE: don't think about monkeys―gasoline same as above

02) DX GASOLINE: animated monkey―money back―same as above

03) DX GASOLINE: bananas shipped to DX stations―as above

04) DX GASOLINE: banana peels fall on man―repeat of above

05) DX GASOLINE: banana antenna banana―repeat

06) DX GASOLINE: monkey with mask―repeat

07) DX GASOLINE: 8 second peel―repeat

08) DX GASOLINE: repeat of spot above

09) DX GASOLINE: chimpanzee in tree reads letter―Paul Winchell does the voice―monkey on DX's back―tears swell in monkey's eye as he hears from old friend

10) DX GASOLINE: chimpanzee uses hammer and chisel to break open package―then uses saw on coconut inside

11) DX GASOLINE: man wears World War I helmet to protect himself from falling banana peels―one hits him in face

12) DX GASOLINE: banana peel man―snow job is falling snow

13) DX GASOLINE: bumpy toy auto―repeat of above―knocking sounds 2.7 No. 19

14) DX GASOLINE: same as 2.7 No. 20

15) DX GASOLINE: same as 2.7 No. 21

16) DX GASOLINE: animated car/pump―same as 2.7 No. 14

17) DX GASOLINE: same as 2.7 No. 14

18) DX GASOLINE: same as 2.7 No. 15

19) DX GASOLINE: same as 2.7 No. 16

20) DX GASOLINE: same as 2.7 No. 32―except this is NOT for Sunoco gasoline

21) DX GASOLINE: same as 2.7 No. 31―except NOT Sunoco

22) DX GASOLINE: custom blended gasolines―Oklahoma City

23) DX GASOLINE: 30 second version of No. 20―1969

24) DX GASOLINE: inside the DX pump that now deliver 8 different gasolines―2 cheap belnds, and 6 premiums―"adds brain power to gasoline"―same as 2.7 No. 33―except NOT Sunoco―1969

25) DX GASOLINE: big Cadillac―same as 2.7 No. 28―1969

26) DX GASOLINE: plastic bowl―same as 2.7 No. 18

27) DX GASOLINE: short version of No. 26

28) DX GASOLINE: car drives through wheat fields rural America―you depend on your car

29) DX GASOLINE: big family picnic―don't think about gasoline―depend on DX

30) DX GASOLINE: three generations come together―everything you need from gasoline is in DX―excellent color

31) DX GASOLINE: family leaves home in camper

32) DX GASOLINE: cattle man and his dog drive off in Jeep

33) DX GASOLINE: windmill on deserted farm

34) DX GASOLINE: gas pump in forest

35) DX GASOLINE: gas pump on lake island―new SunLite gasoline for 1971 cars―in Omaha

36) DX GASOLINE: gas pump sitting on craggy ocean coast―middle premium (they have simplified the 6 or 8 blends of late 1960s)―Omaha 1971

37) DX GASOLINE: 20 second version of No. 35―1971

38) DX GASOLINE: 20 second version of No. 36―1971



2.9 AUTOMOTIVE PRODUCTS

01) DX GASOLINE: think about unexpected stall―15 seconds

02) DX GASOLINE: credit card―so much you can charge―

15 seconds

03) DX GASOLINE: credit card―60 seconds version―said in rhyme

04) DX GASOLINE: turn your gas hog into a piggy bank with blending pump with five blends―excellent color

05) DX GASOLINE: new DX diamonds going up all over town

06) DX GASOLINE: Jesse White in DXtra Dough contest―B&W―Herb Vigran is driver―has color frames in middle!

07) DX GASOLINE: Jesse White DXtra Dough―White does imitations of the faces on big U.S. bills B&W

08) DX GASOLINE: shorter version of No. 6―no color frame―

            cutaway to announce local winners

09) DX GASOLINE: Jesse White―15 seconds

10) DX GASOLINE: Jesse White―15 seconds

11) DX GASOLINE: company repairman takes down clean restrooms sign because station owner doesn't clean his

12) DX GASOLINE: 20 second version of No. 11

13) DX GASOLINE: 20 second version of No. 6―excellent color―Fort Smith, Arkansas area

14) DX GASOLINE: scientist explain 119 engines and horsepower ratings―need varities of gasoline―DX gives you five grades―excellent color

15) DX GASOLINE: 10 second version of No. 14

16) DX GASOLINE: light three candles―five piece silver setting for 99 cents―dining at gas station with attendant as waiter!

17) DX GASOLINE: short version of No. 16

18) DX GASOLINE: DXtra Dough―1 minute spot to announce local winners―[THIS IS TO BE DONE BY LOCAL ANNOUNCER]

19) DX GASOLINE: Championship Bowling Sweepstakes―man pulls into station and hears bowling balls hitting pins―tied into TV show Championship Bowling

20) DX GASOLINE: short version of No. 19―tied into TV show

21) DX GASOLINE: Jack Taylor announcing Championship Bowling Sweepstakes

22) DX GASOLINE: Jack Taylor in shorter version of No. 21

23) DX GASOLINE: DX Bowling Sweepstakes―man comes into station with empty bowling ball bag―30 seconds

24) DX GASOLINE: announce Championship Bowling Sweepstakes

25) DX GASOLINE: 10 second version of No. 24

26) DX GASOLINE: unexpected glare―same as 2.7 No. 2

27) DX GASOLINE: 20 second version of No. 26

28) DX GASOLINE: thunderstorm―same as 2.7 No. 3

29) DX GASOLINE: 20 version of No. 28

30) DX GASOLINE: fan belt―same as 2.7 No. 4

31) DX GASOLINE: 20 second version of No. 30

32) DX GASOLINE: 30 second version of No. 30

33) DX GASOLINE: a woman likes the nice things in life―China dishes for 99 cents as dealers

34) DX GASOLINE: 20 second version of No. 33

35) DX GASOLINE: Extra DXtra Dough contest―man throws money into the air―20 seconds

36) DX GASOLINE: Extra DXtra Dough―more winners sharing smaller pots

37) DX GASOLINE: 20 version of No. 36

38) DX GASOLINE: man from No. 35 with megaphone announces―many winners this time―money floats down to masses in streets below―early use of stock footage in TV commercial

39) DX GASOLINE: toy car illustrates family leaving on vacation―stopping for whatever reason at DX Travel Mart

40) DX GASOLINE: toy cars

41) DX MOTOR OIL: explains all this oil can do

42) DX GASOLINE: Mattel talking Santa Claus toy for Christmas―1968―same as 2.7 No. 5

43) DX GASOLINE: 30 second version of No. 42

44) DX GASOLINE: 15 second version version of No. 42

45) DX GASOLINE: talking Mattel Santa Claus hanging on front door wreath―on mantle, or as centerpiece

46) DX HEATING OIL: child spotlighted as announcer reassures you with winter protection from this oil―protect your family and you home―don't take chances

47) DX GASOLINE: glare―30 second version of No. 26

48) DX GASOLINE: thunderclouds―30 second version of No. 28

2.10 AUTOMOTIVE PRODUCTS

01) Rambler: 1956 Rambler is profiled—same spot as found in Disneyland program from 2/56—this is from 9/2/56

02) Rambler: 1956 Rambler is big enough for 6 six-footers—from Disneyland show of 9/2/56

03) HENRY J CORSAIR: 1952 model is a "thrilling new buy"―lots of room in trunk―low center of gravity, stresses safety and economy―"up to 30 miles per gallon"

04) KAISER MANHATTAN: "Now, the safety of your own home is yours on the road"―padded instrument panel, recessed instruments, corner posts slimed down, greater leg room, pop-out safety front windshield―the new 1952 Manhattan

05) ALAMITE CD-2: Mickey Rooney as a German professor warning you about sludge, acid, and other attacks on your engine

06) LINCOLN and MERCURY: no sound―just color front fender shots from late 1930s

07) UNIROYAL WINTER PATROL: car slips across ice rink and smashes into walls―spiked tires for winter driving

08) CLARK GASOLINE: man enters his snowed over auto―with no hood, no doors, just the frame and engine―-he starts it up with no problem and drives away

09) CLARK GASOLINE: man pushing his out-of-gas car―but pushes past a rival brand―goes through downtown Chicago until he reaches a Clark station

10) ATLAS BATTERY: close-ups of battery from Esso

11) CLARK GASOLINE:      8-second spot

12) MARATHON GASOLINE: 1960s car pulls out of station and drives through the country

13) CLARK GASOLINE: takeoff on "River City's gotta have a boy's band"―Music Man-type attendant in parade―"that rhymes with P and that stands for Power"

14) ESSO STATIONS: animated blip explains tiredness from shopping all over the place―a round egg shops at Esso

15) RICHFIELD GASOLINE: Imperial Boron gasoline―the mileage maker―nice design of lines and circles in color

16) SHELL GASOLINE: activated premium―animation of man filling up with activated pump, etc.

17) ESSO GASOLINE: family in convertible drive to Expo '64―carnival rides―in French for Quebec, Canada 1964

18) FIAT 615 TRACTOR: negative for Fiat―silent

19) FIAT 615 TRACTOR: positive for Fiat―silent

20) DX GASOLINE: family enjoying National Football League stamps―get them free with gas

21) DX GASOLINE: new D/X Plus is better than other gasolines

22) DX GASOLINE: D/X only sells Plus gasoline now

23) DX GASOLINE: man in parking lot―you save $1 on tankful

24) DX GASOLINE: same as No. 2―30 second version

25) DX GASOLINE: same as No. 3―30 second version

26) DX GASOLINE: same as No. 4―30 second version

27) DX GASOLINE: Gary Busey stars as a country-boy gas station owner―part of the "I Can Be Very Friendly"   campaign―with girl friend and old Buick

28) DX GASOLINE: older man owns the station―needs money to support his wife and kids―"I can be very friendly"

29) DX GASOLINE: another family man who runs the station is doing it to make money―has a family and a mortgage the size of Mt. Rushmore―"I can be very friendly"

30) DX GASOLINE: gas station owner who daughter is getting married―he needs money to buy the lots of roses she wants―"I can be very friendly"

31) DX GASOLINE: young gas station employee (played by Dennis Dugan―Richie Brockelman) wants to make money to buy a dune buggy―"I can be very friendly"

32) DX GASOLINE: animated spot plugs Sunshine car wash attached to D/X stations―removes the gloom―60 seconds

33) DX GASOLINE: sunshine car wash animated―30 second version of No. 13

34) SUNOCO GASOLINE: owner with mortgage the size of Mt. Rushmore has wife and two boys in college―"I can be very friendly"

35) SUNOCO GASOLINE: station owner's son Rodney is free spirit on motorbike―"get a haircut"―so dad can be very friendly

36) SUNOCO GASOLINE: owner has to pay off new wrecking truck―also has mother-in-law and wife troubles

37) SUNOCO GASOLINE: Gary Busey is single and station owner―spending on dates with girlfriends is costing him―as Francine waits by his vintage 1952 Buick―I can be very friendly

38) SUNOCO GASOLINE: black station owner's daughter is getting married and she wants roses―and he has three other pretty daughters―I can be very friendly

39) SUNOCO GASOLINE: my boss, Mr. Jacoby―attendant has eye on a metallic blue dune buggy

40) SUNOCO GASOLINE: gas shortage―station owner wants to help you so you and he save gasoline―I can be very friendly

2.11 AUTOMOTIVE PRODUCTS

1) VOLKSWAGEN: rancher in Missouri uses VW Beetle to roundup his cattle

2) VOLKSWAGEN: what would happen if you crossed the Beetle and the VW station wagon? = explosion in desert followed by the squareback sedan, "the best of both worlds" 1967

3) VOLKSWAGEN: VW factory where 8,397 inspectors sit around arena like ancient Romans watching a Beetle in the center―they will pass on its survival―"now, let the games begin" 1965-1966

4) VOLKSWAGEN: The Great Xanadu is mentalist who makes a VW levitate―he loses it in midair―it crashes through stage―urges repair your VW at a VW dealer

5) VOLKSWAGEN: two farm hands―one unsure about driving a VW―but he's assured it has automatic shift now, no gears

6) VOLKSWAGEN: VW Mechanics School―trainee learns every bolt and nut―it takes 3 years to make a VW mechanic

7) VOLKSWAGEN: great quotes re thrift and money―one is "no tickee, no washee" attributed to a Chinese man in 1849 ―VW endorses them all in 1970 ethnic racist

8) VOLKSWAGEN: car under drape slowly shrivels to visualize depreciation―but VW Beetle retained its value―circa 1960s

9) VOLKSWAGEN: middle age couple rises up toward heaven―with smarmy guide explaining to them the 1971 Super Beetle―but looks like old Beetle

10) VOLKSWAGEN: machine opens and closes doors and hood while rocking the Beetle―endurance testing

11) VOLKSWAGEN: "Ralph Carson, Carson's Car-o-rama" spoof―other cars are cheap, VW is not―it retains its value

12) VOLKSWAGEN: squareback sedan is a station wagon―announcer's voice echoes in back seat

13) VOLKSWAGEN: VW Beetle bank―saves on everything as coins drop into it

14) VOLKSWAGEN: four free auto checkups when you but one―

            Medi-car

15) VOLKSWAGEN: Karmann Ghia is economical, just not the most powerful as car is unable to drive through a large sheet of paper

16) VOLKSWAGEN: animated 3000 B.C. invention of the sedan―moves up to the 20th century―the Squareback sedan carries luggage

17) VOLKSWAGEN: "Think Small" as VW drive onto sheet of paper

18) VOLKSWAGEN: stats on how many VW's are made daily, annually―4th largest car manufacturer in the world-promise endless production of Beetles (Bugs)―even though squareback is now available

19) VOLKSWAGEN: Karmann Ghia being hand-sanded

20) VOLKSWAGEN: Dustin Hoffman plugging VW Fastback Sedan

21) VOLKSWAGEN: compare 1948 and 1965 VOLKSWAGEN Beetles―no real difference

22) VOLKSWAGEN: "The Big Plateau" is spoof of The $64,000 Question as Italian contestant tries but loses―he says there are no changes in new 1968 VW, but there are 36 changes

23) VOLKSWAGEN: Harry the Swinger is animated spot about his need for larger and larger VWs

24) VOLKSWAGEN: baseball player being honored in stadium full of fans―given VW station wagon

25) VOLKSWAGEN: car averages 30 miles per gallon―only dissatisfied person is gas station man

26) VOLKSWAGEN: a mile of inspectors at VW factory―they stand erect and at the head of crowd is a Beetle―Hitlerian overtones

27) VOLKSWAGEN: chauffeur polishing Beetle―his VW which he drives to his very modest home

28) VOLKSWAGEN: Beetle body being dipped in paint, then baked, sanded, and repainted―and repeated two more times

29) VOLKSWAGEN: explode a VW station wagon―to introduce the new VW station wagon which emerges from the smoke of the explosion―they blow it up!

30) VOLVO: car buyers open and shut doors to test new cars―urges you pay attention to the car attached to the door

31) VOLKSWAGEN: 1971 Beetle costs $1840

32) VOLKSWAGEN: man an very tall woman get out of a Beetle

33) VOLKSWAGEN: average bus as the prototype for the VW station wagon―they sit side by side

34) VOLKSWAGEN: parking lot attendant zips through lot in a Karmann Ghia―1966

35) VOLKSWAGEN: cardboard box to carry a lot―then show how VW station wagon is designed with a box in mind

36) VOLKSWAGEN: station wagon―same as No. 35

37) VOLKSWAGEN: trumpets blare, pretty girls dance―but the new 'bug" isn't too much different from last year―unveil 35 parts that are different

38) VOLKSWAGEN: fastback sedan goes up to 84 miles per hour

            ―for those who want speed

39) VOLKSWAGEN: family gets into station wagon―a VW Camp Mobile―drive to country and pitch tent

40) VOLKSWAGEN: floating Beetle―slowly sinks in water as fish moves around―"even if it could definitely float, it couldn't float indefinitely"

41) VOLKSWAGEN: ferocious cars named for animals, man-eating fish―Karmann Ghia is "a pussycat"

42) VOLKSWAGEN: floating Beetle―same as No. 40

43) VOLKSWAGEN: man on coin-operated toy car keeps pumping in quarters while announcer tells how cheaply one owns a VW



2.12 AUTOMOTIVE PRODUCTS

1) AMERICAN MOTORS JAVELIN: red, white and blue block colors―hip hot-rodder wants a test drive―with salesman in the front seat   1970

2) AMERICAN MOTORS REBEL 550: hardtop is wider, bigger gas tank, etc.―lowest priced intermediate-sized car

3) AMERICAN MOTORS JAVELIN: urban street gang leader relates details of the new Javelin as his gang prepares to steal one―man with shaving cream on face runs them off

4) DODGE: join the Dodge Rebellion―1967 Charger―join the Dodge Rebellion―blonde in black leotards and shirt lifts big cowboy hat with rope   kinescope

5) DODGE CHALLENGER RT: Southern sheriff has pulled over pretty little ol' girl―but it's the judge's niece―"you all drive careful now, hear"―excellent color

6) DODGE POLARA: blonde from No.4 points out all its highlights for 1967―Dodge Rebellion―excellent color kinescope

7) DODGE: "the dependables"―1963 Dodge Dart coming October 2nd―and the regular Dodge coming October 2nd―aired in Fall 1962

8) DODGE: same as No. 7―one minute version

9) CHRYSLER CORPORATION: donate Chryslers and Dodges for high school drivers education

10) CHRYSLER CORPORATION: plug automotive service―stress courtesy, service, friendliness, and mechanical skills when you bring you car in for repair

11) LINCOLN CONTINENTAL: hotel manager owns the 1967 Continental―upper class auto

12) PLYMOUTH FURY: "and the beat goes on"―rock theme for the 1968 Fury―improvements

13) PLYMOUTH ROAD RUNNER: "Safe Drivers Always Win" has Road Runner and Wiley Coyote―for the new in 1968 Road Runner auto

14) PLYMOUTH: early commercial for safety-rim wheel design in the beautiful new 1953 Plymouth

15) PLYMOUTH: "The Roaring '65s" 1964 ad for the 1965 Fury, Belvedere, Barracuda, Valiant soon to be shown

16) PLYMOUTH FURY 3: "the beat goes on" for 1968 Fury―heart with a tail

17) PLYMOUTH GTX: heart with a tail―"the beat goes on" performed by Petula Clark for 1968 GTX―"butterflies in the stomach just for looking at it"

18) HERTZ: "we see everything"―woman ready to deliver a baby―couple argue―end up renting a company

19) HERTZ: man tries to get info on Sleepy Swan Motel from people on the street―Hertz helps you when you rent the car―you rent a company as well

20) HERTZ: "We've Come a Long Way Together" singing spot with billboards―no action

21) HERTZ: Nazi-like official in leather coat talks about Hertz accomplishments as product of discipline and vill―"and Why? I don't know why, I'm just following orders."

22) HERTZ: 747 Vacation Plan―costs $7.47 per day

23) HERTZ: urges visitors to go outside the big cities of USA to see "the land"―rent a Ford and see it―30 seconds

24) HERTZ: same as No. 23

25) HERTZ: Hertz has a competitor says he's number 2―that's pretty hard to argue with

26) HERTZ: 747 Vacation Plan―same as No.22

27) HERTZ: couple argues over color of the car they are picking up―pink Cougar

28) RENAULT 16: it's new to America―a sedan wagon―1968

29) RENAULT 10: car races cowboy on horseback―this sedan costs under $2,000―"way under $2,000"

30) RENAULT 10 and 16: compares the two Renaults

31) COCA-COLA: two 16 ounce bottles sit still―soundtrack is teenagers eating pizza, dancing, partying

32) RENAULT 10: "The Challenge"―"find another car that lists under $2,000 that has what the Renault 10 has, and we'll buy it for you" 1967-1968

33) FIAT 615 TRACTOR: can easily pull heavy multi-blade plow

34) MG: special sale on the MGB/GT―show various features that are part of the sale

35) MG: toy cars―then photo of the MGB/GT―hand sketches the infrastructure you get in the car―car rolls along highway―with James Bond-like music in background

36) OPEL KADETT: a Buick import―Indian atop elephant turns it in for a new 1967 Opel

37) AUSTIN AMERICA: animated car illustrates features of the Austin America―for under $2,000



2.13 AUTOMOTIVE PRODUCTS

1) MERCURY COUGAR: Arnold Palmer drives up to golf course and is approached by gabby golfer―David Doyle―who raves about the new car

2) FORD MUSTANG: nerdy clarinetist wins nerdy violinist with his 1968 Mustang―"only Mustang makes it happen"

3) FORD MUSTANG: middle aged couple runs to their new 1968 Mustang―it turns dull woman into young flirt―beautiful blonde rejects football quarterback for nerd with Mustang―handsome men eager to polish homely woman's Mustang―man races his chauffeur to the wheel―middle aged spinster blushes as young guys gawk at her

            ―two minute commercial―great fantasy-fulfillment

4) FORD: 20 second animated spot for 1959 Ford―trumpet player

5) FORD: animated couple argues―agrees on 1959 Ford

6) FORD: 1966 Country Squire―is station wagon―explained as man delivers water to office

7) MERCURY MONTEREY: still pictures of birds and other daily activities for the 1963 Mercury Monterey

8) FORD: Ford opening scene for the premier of the film "Bridge on the River Kwai" and the unveiling of the 1967 Fords―aired in Fall 1966

9) FORD: three of the new 1967 models―Mustang, as horse shadow races through desert―three types of Mustang―cowboy motif―two minutes long―aired Fall 1966―September 30, 1966 the new cars will be available

10) FORD: 10 second spot for the 1967 Mustang with tilt-away steering

11) FORD: still pictures and hip jazzy tune for 1959 Ford ―90 seconds―"Ford Is Proportioned for You"

12) FORD: bizarre animated Rube Goldberg-like spot for 1965 Ford―Country-Western cowboy ends up singing "It's the Best Year Yet to Go Ford"―from 1964

13) MERCURY MONTEREY: same as No. 7

14) FORD LTD: luxury car for 1967―giant letters on sand say FORD LTD―the XL Convertible―station wagon―starting September 30th

15) FORD MUSTANG: "no one knew how much fizz there was to Liz" until she got a 1968 Mustang―she is just a Ph.D. scientist working in the lab―but with the new car, "the Ph.D. was pure T.N.T."―no things are really bubbling―"a Ph.D. helps, but only Mustang makes it happen"

16) MERCURY FALCON: 1965 Falcon―stream of consciousness montage of images stressing economy―what comes into your mind when you think about the '65 Falcon?     w/ Mclean Stevenson

17) MERCURY COUGAR: puma leaps―unleashed by Mercury for 1967―"luxury with claws"―Herb Alpert music in background

18) MERCURY COMET: running wide open through Africa―"over 2000 miles of automotive suicide"―1964 Comet

19) FORD: little boys playing cars discussing safety features of Ford―seat belts, locks, etc.

20) FORD: announcement of new Fords (10 second)

21) FORD: "Ford has a better idea"―door of station wagon swings two ways

22) FORD: "better idea"―stick shift automatic on Comet and Fairlane

23) FORD: "a better idea" emergency flasher lights as standard equipment

24) FORD MUSTANG: Liz the scientist again―same as No. 15

25) VOLKSWAGEN: Frankenstein's laboratory besieged by townsfolk―he escapes in a station wagon with all the monsters he has created

26) FORD: compares advancements in LTD in 1966, 1967, and now 1968―XL Fastback―Galaxie 500 convertible

27) GMC PICKUP TRUCK: man speaks for his family explains why their GMC truck on which to place their camper―1966

28) FORD: Mario Andretti knows cars and noise―and quiet―1968 Ford XL Fastback

29) CHIPS AHOY!: kindergarten class sings song about cookies ―they all stop singing to eat―average of 12 per cookie―CANADIAN COMMERCIAL

30) FORD: montage of stills to prepare you for the new 1963 Fords on September 28, 1962

31) MERCURY COUGAR: same as No. 17

32) FORD: McLean Stevenson drags on cigarette to announce that the 1964 Ford has really changed―from the Southern California Ford Dealers―20 seconds

33) FORD: "Ford's new wave for '67"―theater usher Norman "answers the call of Mustang" runs to his dealer, buys a Mustang hatchback―and becomes a new person

34) FORD: PSA pilot enters his "quiet one" Ford and drives away to hear the sounds of silence―"the solid, silent, '65 Ford"

2.14 AUTOMOTIVE PRODUCTS

1) MERCEDES-BENZ 250: tests on Stuttgart test track―"unconventional, defiantly so" 1966

2) MERCEDES-BENZ: Mozart music and shiny new convertible

3) MERCEDES-BENZ: four cars zoom around Stuttgart proving track

4) LAMBRETTA MOTOR SCOOTER: "What kind of a nut would buy a Lambretta motor scooter?"―man gets out of bed and leaves for commuter train station 1965-1966

5) HONDA MOTOR SCOOTER: guy with pretty girl rides along West coast―the Honda Super 90 motor scooter

6) VOLVO: junk metal man crushes wrecked cars for scrap metal―then gets in shiny new Volvo to drive home―they "last 11 years in Sweden―in the USA, nobody really knows yet"―called "Auto Graveyard" from 1965-1966

7) VOLVO: family drives by wrecked debris of old cars―shiny red Volvo still being driven

8) VOLVO: Swedish endurance statistics as car moves along―pulling large boat to keep up with the Joneses

9) VOLVO: animated car eats up the house―trade it in on a Volvo―25 mpg, get out from under car payments―fence around house to protect you from your neighbors' car-animals

10) VOLVO: report on man's inhumanity to cars―several abuses, then Volvo smashes into parking space―"It's tougher than you are"

11) VOLVO: buy a car that won't bug you

12) VOLVO: "If your wife won't let you buy a Volvo―let her drive one, that's really do the job."―gets you out from under car payments―milquetoast and his wife

13) VOLVO: Norman Fell plugs it―"Don't litter, buy a Volvo"

14) CHEVROLET: wordless―car driving through desert with jazzy musical background

15) PHIL TOLKIN PONTIAC: weird character actors play sleazy car dealers who cannot undersell Phil Tolkin Pontiac

16) CHEVROLET CHEVELLE: 1967 models are SS 396, Concourse station wagon, Malibu

17) BUICK: 1966 Buick is "the tuned car"

18) CHEVROLET CAMARO: coming September 29th―heated commentary as car slowly drives toward camera in desert

19) CHEVROLET: man in showroom is in love with the car―the insides shown as cars drive along cut in half to show everything from engine to trunk―"the sure feeling"

20) BUICK LE SABRE: wife doesn't worry as husband daily drives mountainous road―"when better automobiles are built, Buick will build them"

21) CHEVROLET: Larry Burrell with "hot line report" from Arizona proving grounds―dust doesn't clog air filter―"that sure feeling"

22) EPIC: compact car races along back roads and over fields with rock theme in background―visit your Chevrolet-Envoy dealer soon―CANADIAN COMMERCIAL

23) GMC CRUISER PICKUP TRUCK: family had good year―bought camper to put on top of truck―its their ski lodge, summer camp, etc.

24) GMC TRUCKS: policeman in shoot out commandeers GMC truck and catch crooks as driver gives statistics on the truck

25) CHEVROLET: animated man and woman―he thinks she is pregnant, she means new Chevrolets are expected September 28, 1961―for the 1962 models―Joe Flynn voice

26) CHEVROLET: same as No. 25

27) BUICK: 1967 Buick is "the tuned car"―8 seconds

28) LINCOLN CONTINENTAL: 1967 model―for men who have found their place in the sun―"if you've found yours, you deserve to live the Continental life"

29) CHEVROLET CAMARO: cowboy with bullwhip slashes open package and a Camaro emerges―"the driving machine that's something else"

30) CHEVROLET: folk song follows father's little girl from four-wheel (buggy), to tricycle, to bicycle―to buying his teenage daughter a used car―a Corvair

31) CHEVROLET CAMARO: same as No. 18

32) CHEVROLET CHEVELLE: SS 396 for 1967―"for people who really dig cars"―"get with real driving fun"

33) CHEVROLET: "the insides"―same as No. 19

34) CHEVROLET IMPALA: opulent home―woman―breathtaking styling in Impala―Russian Wolfhound and rich woman and elegant music in background―also stress standard safety items 1967 Impala

35) CHEVROLET: counter commercial―hand turns on a naked light bulb as in Ford's assertion about "Ford has a better idea", and announcer says "but Chevy has a better car

2.15   AUTOMOTIVE PRODUCTS

1) MIDAS MUFFLER: Flash Service Station is gas station with man who promises fast installation of muffler―but he is always leaving to wait on other customers―gas stations only do mufflers as a sideline

2) AVIS: stuffy British businessmen at conference table―one humorously explains how the Fly Avis Nonstop plan [at LAX and SFO airports] allowed him to get the jump on a competitor who had to check in at rental car office

3) CLARK GASOLINE: man taking pictures in snow bumps into bear―makes bee-line for his car which fortunately starts in cold weather

4) RICHFIELD GASOLINE: Imperial Boron―"live a little extra"―young couple in desert―get into their car

5) PURE FIREBIRD RACING GASOLINE: car racing

6) ATLANTIC GAS STATIONS: B&W animated―get you car in shape for winter

7) SHELL GASOLINE: get a 16 oz. glass free with fill-up

8) ATLANTIC GASOLINE: "Scientific Sam" tested everything animation―Hi-Arc gasoline

9) PURE FIREBIRD RACING GASOLINE: the American 500 race―Cesar Romero voice-over―race track and cars

10) MOBIL GASOLINE: give visual instructions on how to avoid a come out of a spin―"we want you to live"

11) CLARK GASOLINE: man changes his clothes as his car is being filled-up―he dons aviator costume and then he and car fly off with the Clark gas

12) TV PROMO: opening to Festival of the Performing Arts―sponsored by Esso―Standard Oil of New Jersey

13) MOBIL GASOLINE: "Dirt" is a filthy hitchhiker―detergent gasoline is his enemy

14) GULF OIL COMPANY: B&W romantic still picture montage of digging for oil in remote wilderness―"muscles and skill against soil, rock..."

15) TEXACO GASOLINE: cute spot has young girl on tricycle coming into station for air in her tires―friendliness   (Clio winner in 1961) commercial is 1960

16) CLARK GASOLINE: man with crummy car fills-up with Clark and the car is rejuvenate as it fills―same man and theme as No. 10―"help your car feel young again"

17) RICHFIELD GASOLINE: Stan Freberg spot―"The Power and the Price" starring Richfield Regular―offered as if it were a movie trailer

18) ESSO GASOLINE: five attendants cover the car with service―announcer off-camera asks motorist why he drove in

19) ESSO GASOLINE: ask man why he deals with Esso―he likes sponsorship of hockey on TV―but he doesn't own a car

20) SPEEDWAY 79 GASOLINE: marching numbers with drum cadence ―B&W animation―it now is rated 100 octane

21) ESSO GASOLINE: 8 second animation

22) ESSO GASOLINE: put tiger in your tank―with says "it puts zoom in my broom" with the animated Tiger

23) ESSO OIL COMPANY: lipstick, fabrics, plastics―all thanks to petroleum―Esso Research works wonders with oil

24) CLARK GASOLINE: winter storm and man cleans ice and snow from his car―drives away

25) SUPER SHELL HB-40 tire: tire drives over steel rod and doesn't gets a blowout

26) ESSO GASOLINE: animation of male and female faces discussing the diversity of Esso dealers' services―ends with a marriage suggestion

27) CLARK GASOLINE: four tips on how to avoid icing in winter

28) CLARK GASOLINE: man and bear―same as No. 2

29) HUMBLE OIL: 1 million prizes and gifts in big giveaway―from 1964

30) HUMBLE OIL: same as No 28

31) HUMBLE OIL: same as No. 28

32) ENCO GASOLINE: it's the Humble Oil Company giveaway―Rambler Classic station wagon is top prize―otherwise almost the same as No. 28

33) ESSO GASOLINE: same as No. 31 except Esso instead of Enco

34) HUMBLE OIL: same as No. 28

35) CLARK GASOLINE: "Why is Clark called the premium premium?"―young attendant enumerates the chemistry of the gasoline ingredients

36) PUROLATOR OIL FILTER: young couple on date runs out of gas?―no, it's a dirty oil filter and the woman―who has a Stilson wrench in her purse―gets under car and changes it―SHE GETS FILTHY, then grabs him and smears his face for a kiss 1963

37) ESSO STATIONS: Atlas batteries

38) ALCOA ALUMINUM: glamour shots of the grill and lights and interior of the car―aluminum

39) ZEREX ANTI-FREEZE: puncture can of anti-freeze and it soon stops running out

2.16 AUTOMOTIVE PRODUCTS

13) GOODYEAR TIRES: tires bounce over railroad track ties―they're tough―segues to bouncy Goodyear theme song ―tires with Tufsyn B&W

14) GOODYEAR TIRES: car struggles up slushy winter hill―get Goodyear winter tires with safety spikes

15) GOODYEAR TIRES: rock and roll music as car rocks and rolls in slush―segue to bouncy theme song―no words spoken B&W

16) GOODYEAR TIRES: "when there's no man around" campaign shows vulnerable wife and infant driving through bad neighborhoods and over nails in road―safety spare keeps on going (1964)

17) GOODYEAR TIRES: "this is a jet without wings"―it's Craig Breedlove's The Spirit of America that will average 600 mph

18) GOODYEAR TIRES: cars slides on ice to tune of "Skaters Waltz"―winter tires B&W

19) GOODYEAR TIRES: great shots of snow in city―cars stuck in snow and slush, etc.―segues to bouncy song B&W (1966-1967)

20) GOODYEAR TIRES: "These Boots Were Made for Walking"―women in boots for "wide boots" tires

21) GOODYEAR TIRES: Craig Breedlove―same as No. 17

22) GOODYEAR TIRES: "when there's no man around" campaign―four club women have blowout in tunnel―"give them a second chance" (Clio winner as Best Overall Series in 1965)

23) GOODYEAR TIRES: car stuck in snow in middle of rural crossroad ties up traffic in four directions―no words ―bouncy theme song B&W

24) GOODYEAR: 1966 Christmas album

25) AMC AMBASSADOR: 1970 Ambassador car―Italian neighborhood in New York City son explains to his family that it didn't cost too much―with standard air conditioning, too―Robert DeNiro stars

26) GOODYEAR: 1966 Christmas album―same as No. 24

27) HERTZ: help travelers―we rent you a company, not just a car

28) GULF TIRES: "Rolling Tire"―tire rolls through fields and over brooks, through deserted shack, down a big highway right to Gulf station miles on rolling alone―band arrangement in background for Gulf Cruisemaster B&W from 1964 (Clio winner for 1965)

29) UNIROYAL TIRES: jackass and Tiger Paws tiger―animated

30) SHELL TIRES: car with tires with 40,00 test miles can survive shock―Super Shell HP40

31) KEDS GYM SHOES: Pete Marevitch won't do anything he doesn't want to do―his father says so―basketball―sports

32) KEDS KNOCKAROUNDS: two guys bonding while walking in these casual shoes

33) ROYAL PLUS GOLF BALLS: compare two golfers teeing off―by UniRoyal

34) UNIROYAL TIRES: "The Rain Tire"―animated resembles comic book panels of the 1940s B&W

35) UNIROYAL TIRES: this is the morning you try out that new set of "Tiger Paws"―animated―"welcome to the club"

36) UNIROYAL TIRES: "The Rain Tire"―animated―highway in rain turns into a serpent (1966)

37) KROHLER FURNITURE: man in Naugahyde recliner chair tells how comfortable it is―but falls asleep first

38) ROYAL GOLF BALLS: no other golf ball will go one inch farther than this ball

2.17 AUTOMOTIVE PRODUCTS

1) VOLVO: junk metal man crushes wrecked cars for scrap metal―then gets in shiny new Volvo to drive home―they "last 11 years in Sweden―in the USA, nobody really knows yet"―called "Auto Graveyard" from 1965-1966

2) AMC GREMLIN: fun to drive―man drives "the Wichita Wiggle," "Albuquerque eight," and other routines―Gremlin is 6 months old

3) RAMBLER: quite husband is dealer―gabby wife explains everything to an interviewer―"car of the year"―done like Person to Person TV show―ca. 1960

4) AMC GREMLIN: British, German, and Japanese inspect Gremlin―Richard Loo says, "very interesting"―foreigner each thinks the other did it

5) VOLKSWAGEN TRUCK: New Mexico highway―looks like open to The Wild One―no overheating and 25 mpg

6) VOLKSWAGEN BEETLE: put through car wash―it may be 8 years old, but who can tell after a washing

7) VOLKSWAGEN: animated―Harry the Swinger loves VWs―buys one for each social occasion in his life

8) VOLKSWAGEN STATION WAGON: paper cut out of station wagon

            ―need one wagon able to carry twice as much

9) VOLKSWAGEN BEETLE: "the most advanced car on the road"―describe the advantages―get with fancy body―or with familiar Beetle body

10) VOLKSWAGEN BEETLE: big car owner stuck in snow accepts lift from a Beetle owner

11) VOLKSWAGEN: four men inside car get out and disassemble Beetle in parts―repairmen carry all the parts to a VW

12) VOLKSWAGEN: dip Beetle chassis in paint bath―paint and sand several times

13) VOLKSWAGEN STATION WAGON: people laughed at historical developments―laughed at first station wagon in 1950 when invented―but it's dying down now

14) VOLKSWAGEN: station wagon, a new model for VW, drives along row of Beetles―but 400 per hour―4th largest car manufacturer in world

15) VOLKSWAGON: graphic as kaleidoscopic patterns merge into the VW logo

16) VOLKSWAGEN: montage of 1964 clearance sales signs―you never see a VW clearance sale―late 1964

17) VOLKSWAGEN: same as No. 16 except these are for 1963 clearance sale―late 1963

18) VOLKSWAGEN: a mile of inspectors at VW factory―they stand erect and at the head of crowd is a Beetle―Hitlerian overtones

19) VOLKSWAGEN: same as No. 9

20) MERCEDES-BENZ: loving focus on the body of the car

21) VOLKSWAGEN: driver explains sun roof   15 seconds

22) RENAULT 10: find another car under $2,000 and has all the Renault has, and we'll buy it for you

23) VOLVO: compact races over dirt roads―over 25 mpg―1960s

24) VOLVO: "Swedish-built compact"―races over fields and dirt roads―1960s―"you can't drive a Volvo like you hate―cheaper than psychiatry"

25) FORD: opening to TV broadcast of "The Robe" in feature film―family gathers around to watch TV―chicken, rabbit, car break out of egg shells―people at Ford have a soft spot for automobiles―commercial runs five minutes―1967 4-door Thunderbird―make cars with personality―inside assembly plant―1967 Mustang, 1967 Cougar "the half cars―one half car, one half you"―meet Dan Gurney race car driver who drives a Ford―1967 LTD, and old 1965 Ford LTD―ranch wagon, 19 different wagons

26) FORD: 1968 Fords―LTD models, X-L, others―music to "I Think I'm Going Out of My Head" is theme

27) FORD FALCON WAGON: Charlie Brown. Lucy, and Linus from Peanuts plug Falcon wagons

28) FORD FAIRLANE: jazz theme as 1966 models roll by―"find your groove in a GTA"

29) FORD: TV opening for The Ford Show Starring Tennessee Ernie Ford with Linus and Charlie Brown from Peanuts―good color of Ford logo

2.18 AUTOMOTIVE PRODUCTS

1) HERTZ: vacation travel―"we'll tell you what sights are worth seeing"

2) HERTZ: 747 Vacation Plan―costs $7.47 per day

3) HERTZ: McLean Stevenson is man in the driver's seat―comic spoof on original man in driver's seat

4) HERTZ: if you took away everything but the car―but even here we offer more kind of car

5) HERTZ: your place in the sun this winter―woman on CROWDED beach―rent a Ford and get beyond your vacation

6) HERTZ: man is lost in town―asks various types of street for information―comic

7) HERTZ: free coffee this New Year's Eve―New York City area

8) AVIS: "We try harder." button is a gimmick―and it works, it's the truth! 1966

9) AVIS: tries harder because we're number 2―"will success spoil Avis?" 1966

10) AVIS: get respect at our counter―"we haven't learned to take customers for granted yet" 1966

11) AVIS: can't afford dirty Plymouths―complain if your rental car is dirty 1966

12) AVIS: send button to your son at college 1966

13) AVIS: still believes in the American Dream―stress the Horatio Alger myth of rags to riches 1966

17) HERTZ: conter-commercial―mocks No. 2 Avis―let air out of the "We try harder." balloon―"we're Number 1."

18) HERTZ: we're number 2 at passing out buttons―kinescope

19) HERTZ: number 1―can get you car in Tanzania, Alaska―kinescope

20) HERTZ: men washing car―the soap bill is up at Hertz

21) VESPA: Italian motor scooter―why use a large car to go a few blocks―hop on a Vespa―pretty girl gives Vespa driver the eye while crossing street ―complete tuneup cost $6

22) LAMBRETTA: Italian motor scooter―businessman out of bed, drives to work on scooter

23) HONDA 50: Japanese motorbike―William Conrad narrates―dramatic images of this motor scooter―cost $215

24) FIAT 124: air drop car from cargo airplane―parachutes to earth

25) CUMMINS DIESEL TRUCKS: Rainbow soft drink truck broken down on roadside―needs diesel truck

26) BUICK USED CARS: "Auld Lang Syne" in background as man gets into his old car for last time―better used cars

27) BUICK RIVIERA: 1968 Riviera is like a beautiful woman―doesn't need much makeup―sexy model―"Wouldn't you really rather have a Buick"

28) BUICK USED CARS: same as No. 26

29) BUICK OPEL KADETTTE: elephant in tug of war with Opel―German-made car―1967

30) BUICK OPEL KADETTE: elephant on roof of Opel riding down suburban street―1967

31) PLYMOUTH VALIANT: "will change the world you drive in"―small car 1959-1960

32) CHRYSLER KATSIKA: "the goat" farm mobile made in Greece ―good ethnic commercial shows Greek farmer having fun on Sunday―international activities of Chrysler

33) PLYMOUTH: 1968 Fury―"the beat goes on"

34) PLYMOUTH: "The roaring '65s" are coming soon―fuse burns down

35) PLYMOUTH: 1966―parachutist, high diver "let yourself go"―coming soon―astronaut space walk footage

36) PLYMOUTH VALIANT: police officer roadblock―can't believe the price payed for this car 1964

37) CHRYSLER: confetti buried car last time―now the 1966 Chrysler Newport is profiled―buried again

38) FORD MUSTANG: spoof on Charles Atlas at beach―whatever happened to that wimp on the beach―"he's a Mustanger now"―he's got the girls and the style―1966 "put a few kicks in your life"―sexy voice of female announcer

39) CHRYSLER: point of view is relative―costs only a few dollars a month than the most popular models

40) PLYMOUTH SPORT FURY: 1966 model―filmed on Catalina―"let yourself go"

41) PLYMOUTH: lineup of taxicabs―great harmonica musical background―drive through New York City streets at night―cabbie drives fares to swank nightclubs, but he eats at White Tower hamburger stand―narration-less―offers a day in the life of a NYC taxi―circa 1956―commercial runs 2 minutes and 10 seconds―130 second   excellent

42) LINCOLN CONTINENTAL: classical music score―loving pictures of car―"the finest automobile in the world"

43) CHEVROLET: Impala splits in half―fantasy commercial as half car drives down street to demonstrate the engine―then returns to get his wife, "my other half"―mid-1960s

44) CHEVROLET USED CARS: traces daughter's evolution from 4, to 3, to 2, to 4 wheels―buys a red Corvair

45) CHEVROLET IMPALA: parrot and Spanish patio in Louisiana ―early 1960s

2.19 AUTOMOTIVE PRODUCTS:

1) ARMSTRONG TIRES: heat is the enemy of tires―car through Mexican desert―now "the cool tire virtually eliminates blowouts"―fibreglass

2) U.S. ROYAL TIRES: "The Rain Tires"―animation of car swerving along wet roads―and dry roads

3) ARMSTRONG CORONET TIRES: cars in rainstorm on freeway―jazzy score in background―message is the same as No. 2, but not animation and different brand―"the safe tire" 1966

4) GENERAL GTR TIRES: "The Grabber"―animated wheel rolls along―with three red rings

5) ATLAS TIRES: hunter on snowshoes in middle of nowhere finds tire tracks―car in middle of frozen lake―admires the tread―Eskimo driver speaks to him in native language―from Esso Gasoline stations

6) B. F. GOODRICH RADIAL 990 TIRES: the new tire―"It's a Sign of the Times" in background―gimmick commercial with GIANT woman watching him drive and stopping his car with her hand, putting racing stripes on the car with her lipstick tube―"It's the Radial Age" is new lyric―she's lying on desert blowing kiss at the end

7) GOODYEAR TIRES: Rock and Roll car stuck in snow and slush―with rock music in background―segues to "Go Go Go with Goodyear" kicky theme song

8) GOODYEAR TIRES: policeman stops woman in rainy night―warns her about slick tires―"Should a woman have to worry about worn out tires?"

9) GULF CRUISEMASTER TIRES: tire rolls across countryside

10) U.S. ROYAL TIGERPAWS TIRES: animation of car as tiger tearing around mountain roads and speeding

11) GOODYEAR TIRES: focus on tires going over railroad track ties―tough tough tough―William Conrad voice-over―segues to "Go Go Go with Goodyear" kicky theme song

12) GOODYEAR SUBURBANITE TIRES: cars stuck in snow, sliding on ice―"Skater's waltz" in background―this tire has spikes built in

13) U.S. ROYAL TIGERPAWS TIRES: color car-tiger in cage―call of the wild heard―breaks out of cage and rolls through the wild―howling call of the wild is heard throughout

14) U.S. ROYAL TIRES: "The Rain Tire"―same as No. 2

15) U.S. ROYAL NAUGAHYDE: monster called "the Nauga" arrives at a party of beautiful people―women talk about their Naugahyde vinyl covering

16) B.F. GOODRICH RADIAL 990 TIRES: another sexy GIANT woman commercial―picks up blue hatchback car with man inside―launches the radial Age

17) ATLAS TIRES: four year old tire now used as swing by son of man who bought it at Esso/Imperial station

18) B.F. GOODRICH TIRES: puzzle and montage of fast things

19) CHAMPION SPARK PLUGS: airplane, fire engines, Volkswagens and Rolls Royces, all use Champions―no equal

20) AUTOLITE IGNITION COIL: Indianapolis racing car shown and described―uses Autolite ignition coil―part of Ford Motor Company

21) AUTOLITE SPARK PLUGS: Ford GT special road test―transmission cost $25,000―sparks about $1 each

22) FRAM OIL FILTER: the night before the race―no room for error―new oil filter is a Fram

23) DELCO ENERGIZER BATTERY: couple abandons car that won't start―hunter, and swimmers also have stalled cars―if you drive where you wouldn't want to walk

24) MARATHON GASOLINE: fox hunter with his dogs―gas stations have game called "Quarterback"

25) ESSO EXTRA WINTER GASOLINE: Harry washes and polishes his car―but stalls in winter―urged to put a tiger in his tank―animated tiger pushes him and reflection of the tiger is on hood

26) RICHFIELD REGULAR GASOLINE: animated―W.C. Fields voice and a Peabody-voice talk about Richfield Regular

27) MOBIL GASOLINE: women in basements gathering everywhere to pool stamps and win the prize in Mobil's "Winning Line" game―woman in charge organizes the others like an army to hit all Mobil stations in town

28) GULF TRAVEL GUIDES: man pulls trailer with giraffe―needs guide to know where to pull his 12-foot giraffe

29) FLYING A GASOLINE: gangsters pull into station to fill up in a hurry―a new game can win you, $10,000

30) MARATHON GASOLINE: big car cruises through countryside―guy and gal―"go guaranteed, buy Marathon"

31) CLARK GASOLINE: block and tackle to take out guy's engine―he takes it all apart to clean it―but this gas will do it for him―open 24 hours a day

32) PHILLIPS 66 GASOLINE: Breckenridge, Colorado it hits 40-below―still pictures―anti-icing additive

33) CLARK GASOLINE: pregnant wife wakes hubby―it's time to go fast―he falls all over the place―spank and crying sound of new baby heard at end

34) CITGO GASOLINE: dad is baby sitting―find a nicer gas station―[old days when Citgo attendants take care of a man's car]

35) ESSO IMPERIAL GASOLINE: happy rural life scenes as family goes antique shopping―Happy Motoring―CANADIAN commercial/foreign

36) CLARK GASOLINE: man drives old wreck into station―as gas is poured it, his car gets new again―B&W version

37) CLARK GASOLINE: gas station attendant giving customer's his car great care―1967

38) MARATHON GASOLINE: everyone's playing "Quarterback" game―man dressed as little old lady

2.20 AUTOMOTIVE PRODUCTS

1) MERCURY: orchestra leader conducts "Study in Mercury"―for the 1955 Mercury―beautiful Kodachrome color―cars on the highways―commercial lasts 3 minutes

2) FORD: kinescope―kids are easels painting describe 1956 Ford―so do man and woman―commercial comes from Producer's Showcase TV show―aired November 14, 1955

3) FORD: still pictures to explain inside of car is not too small―with song for "the world's most popular cars―1959 Ford

4) CHRYSLER: Mississippi is test site for massive swamp buggy, the Marsh Screw Amphibian, built by Chrysler Corporation for the military

5) DODGE: "I built me a Dodge"―wonderful industrial shots of machines and men building cars―"this is the story of an industry"―black man―1955―lasts 2 minutes

6) VOLKSWAGEN: Beetle floats in water―"the most sea worthy car on the road"―fish swim around slowly sinking VW

7) CHEVROLET IMPALA: boy on beach finds floating bottle― 1967 Impala appears and he inspects it―but when he brings his parent to see the car, it has vanished―90 seconds

8) CHEVROLET IMPALA: same as No. 7

9) CHEVROLET: 1963 has svelte woman driving glamorous Impala convertible through desert―also Nova convertible shown―Corvair Monza, and Corvette Stingray

10) BUICK: five new models of 1963―Special, Skylark, LeSabre, Wildcat, and Riviera―photographer Bill Helbern

11) CHEVROLET: 1964 Impala and others sit atop giant pinnacle―filmed from helicopter

12) CHEVROLET: new 1966 models to be introduced October 7, 1965

13) CHEVROLET OK USED CARS: 25 month warranty with purchase

            ―has jazzy musical score like Dave Brubeck

14) FORD ECONOLINE VAN: Buster Keaton hitchhiking―fills man's van with his stuff   B&W

15) FORD FAIRLANE: 1965 model―man looks in showroom window after hours

16) FORD: Monty Python-type animation to proclaim "Ford has changed" for 1964 models―good color

17) MERCURY COMET: young couple runs through field toward their 1966 Comet

18) MERCURY COMET: same as No. 17

19) FORD: driving 1964 Ford through long tunnel―blonde with a yellow Ford convertible―jazz musical score

20) MERCURY COMET CYCLONE GT: bullfight ring―woman drives 1966 Comey around ring and fantasizes herself in corrida―ole!

21) FORD THUNDERBIRD: animated―puppet and ventriloquist―except the ventriloquist is the one sitting on the lap

22) FORD: stresses the quiet inside

23) FORD: 1959 Ford―still pictures to find a car built for people―similar to No. 3 except this is in color

24) MERCURY COMET: running wide open through the heart of Africa in competition―stress durability of 1964 models

25) FORD: Monty Python-like animation for 1965 Ford―even King Kong is here

2.21 AUTOMOTIVE PRODUCTS

1) CHEVROLET II NOVA: family scenes and cool jazz background music―kinescope from Route 66―1962 Chevy

2) CHEVROLET: promo from Route 66

3) CHEVROLET: "Bonanza Buys"―cast of Bonanza plugs the various models of the 1962 car―fuzzy image kine

4) PONTIAC TEMPEST: in Switzerland mountains―distorted kine image

5) OLDSMOBILE: cars makes dollar sign in sand―kinescope―from The Garry Moore Show

6) FORD MAVERICK: compares this new car model to the imports―especially a stylized VOLKSWAGEN costs $1995―"Maverick just might push the imports out of the picture"

7) FORD MAVERICK: Milton Cross narrates scenes from "Twilight of the Little Foreign Cars"―opera spoof

8) BUICK REGAL: Glenn Ford on camera to plug this 1970s model

9) FORD MUSTANG: 1969 Mustang―done in Laugh-In style with cast opening little windows―Arte Johnson turns and says "very interesting"

10) LINCOLN: Guy Lombardo kinescope―he shows still picture of his 1934 Lincoln and film of his 1954 Lincoln now

11) MERCURY: Guy Lombardo with Julia Meade―group sings song about the 1954 Mercury, then Guy and Julia discuss the advantages of the Merc―kinescope

12) FORD: "the Lively Ones"―still pictures and lively orchestra in background―"Live It Up!"―Jack Jones sings song―Galaxie/Fairlane/Falcon―2 minutes

13) FORD: "Pop Options Sale" on options for various models of Ford

14) FORD PINTO: giant fans make big wind to demonstrate the sturdiness of Pinto―car travels along strip of road where a deep gutter has been dug on side―if wind moves car, it will go into the gutter―cost $1880

15) FORD PONY: twelve "satisfied owners of economy imports" examine the Pony―unrehearsed―they ask tough questions―and naturally this car is best―costs $1880

16) CHEVROLET TRUCKS: whistles blowing―man sings "blow whistle blow, Chevy trucks are ready to go"―1964 model―kinescope of wide range of trucks

17) CHEVROLET TRUCKS: kinescope from Route 66―chorus sings of truck driver service and safety along the way―stress the skill of the drivers of big trucks―romanticized

18) CHEVROLET TRUCK: Dan Blocker, "Hoss" of Bonanza, plugs Chevy pickup trucks for 1964―also cement truck and other big trucks―trucks have "Scotch operating habits"

19) CHEVROLET: same as No. 16―with opening to Bonanza

20) CHEVROLET TRUCK: Dan Blocker, "Hoss" of Bonanza, plugs Chevy van by showing all its attributes

21) CHEVROLET: Spring 1961―work begins on 1964 World Fair in Flushing now open―Chevy trucks do the job―kine

22) FORD: Detroit in 1896―earliest Ford machine―stills trace history of Ford―stress Ford dealers and their service―90 seconds

23) FORD: Cleveland dealers' "5000 Sale" song and man says he's a truck driver―1964

24) FORD: same Cleveland campaign―man sleeping on top of Ford on the lot―1964

25) FORD: same Cleveland campaign―woman says she bought one of each―1964

26) FORD: same Cleveland campaign―Texan flew up for Thunderbirds, Galaxies and Fairlanes

27) FORD: kinescope of George Bryan in Cincinnati as explains special reprint of Buyer's Guide for new or used cars―book is free in Ford showroom―2 minutes―1958

28) FORD: 2nd week George Bryan of Cincinnati is back to repeat pitch for the 1958 Buyer's Guide―2 minutes

29) FORD: third week with George Bryan of Cincinnati again with free 1958 Guide offer―2 minutes kinescope

2.22 AUTOMOTIVE PRODUCTS

1) PONTIAC: bold new Pontiac―fantasy images―circa 1960

2) CHEVROLET: silent footage of Corvair on highway―also station wagon, convertible

3) FORD: kinescope of Fairland 500―kicky young adults―1967 "the lively ones"―for color version see No. 15

4) FALCON SPORTS FUTURE: kinescope of new car―circa 1962

5) TV SHOW: end of The Vic Damone Show with short scenes from next week's musical variety show―Joe Williams swings, Betsy McCall-Charlie Brill, mummer, Shelly Mann-Gene Krupa-Louis Belson, Ella Fitzgerald scat sings―summer 1967―signs off with "the lively one from Ford" song kinescope

6) FORD FAIRLAND 500 SPORTS COUPE: Vic Damone opens his TV show with commercial for Ford kinescope

7) FORD GALAXIE: 1962 model kinescope

8) FORD GALAXIE: machinegun cans of oil―Hershel Bernardi for 1962 model―stresses maintenance guarantee―done like The Untouchables gangsters

9) FORD FAIRLANE: 1962―simple stills and narration―"this is it"

10) FORD FAIRLANE 500: Shirley Booth and Don DeFore in cast commercial from Hazel TV show plugs 1962

11) FALCON: animated characters from Peanuts under a palm tree―Lucy does most of the talking 1962

12) FALCON: stress great mileage of 1962 Ford Falcon

13) FORD THUNDERBIRD: 1962 Sports Roadster and other models ―filmed in Monument Valley, Utah―great shots B&W excellent   T-Bird has modified tailfins

14) FORD GALAXIE 500 X-L: "the lively young look"―young white couples on the beach in tuxedoes―"a lively one from Ford" 1967

15) FORD FAIRLANE 500 SPORTS COUPE: livliest version of the Fairlane―same as No. 3 except color 1967 "maneuvers like a teenage Twister"

16) FALCON SQUIRE: station wagon takes couple to theater in park 1967

17) FORD: "the lively ones" song―opening to The Vic Damone Show in 1967

18) FORD: 8 second "you're ahead at your Ford dealer's" excellent color

19) FORD: 8 seconds―"your Ford dealer's" excellent color

20) FORD: 8 seconds―"your Ford dealer's" excellent color

21) FORD: Thanksgiving special sale "at your Ford dealer's" 15 seconds

22) FORD: same as No. 21

23) FORD: Christmas sale "at your Ford dealer's" 15 seconds

24) FORD: same as No. 22

25) STUDEBAKER LARK: 1962 model described―car on set as announcer shows the Lark Daytona with sunroof

26) FORD: doctor comic skit for 1964 model―for Southern California Ford Dealers

28) FORD: McLean Stevenson as Texan―1964―for Southern California Ford Dealers

29) FORD: McLean Stevenson as nervous announcer―1964―for Southern California Ford Dealers

30) FORD: McLean Stevenson charades―1964―for Southern California Ford Dealers

31) FORD: McLean Stevenson coaching young announcer―1964―for Southern California Ford Dealers

32) FORD: McLean Stevenson as windy politician―1964―for Southern California Ford Dealers

33) FORD: McLean Stevenson as rugged country man―1964―for Southern California Ford Dealers

34) FORD: man before firing squad wants to test drive 1964―for Southern California Ford Dealers

35) FORD: Mclean Stevenson and others watch cars go by―it's changed―1964―for Southern California Ford Dealers

36) FORD: couple speak intimately―1964―for Southern California Ford Dealers

37) FORD: McLean Stevenson as silly cowboy―1964―for Southern California Ford Dealers

38) FORD: same as No. 26

39) FORD: same as No. 33

40) FORD: man in dark with a match and McLean Stevenson―1964―for Southern California Ford Dealers

41) FORD: animated baby grows into adult―new Fords coming October 8

42) FORD: same as No. 26, 38

43) FORD: McLean Stevenson as suave guy lighting cigarette―1964―for Southern California Ford Dealers

44) FORD: same as No. 29

45) FORD: same as No. 40

46) FORD: same as No. 36

47) FORD: same as No. 33, 39

48) FORD: same as No. 30

49) FORD: same as No. 34

50) FORD: McLean Stevenson and others sing "Ford has changed"―woman has deepest voice―1964

51) FORD: same as No. 28―1964―for Southern California Ford Dealers

52) FORD: same as No. 35―1964―for Southern California Ford Dealers

53) FORD: same as No. 32

54) FORD: same as No. 26

55) FORD: same as No. 34

2.23 AUTOMOTIVE PRODUCTS:

1) FORD: truck for 1956―superior from pickups to big jobs―wife and daughter dressed for church get into his truck―tubeless tires on every model

2) FORD: Ford introduced―panel of experts assess it: Ilka Chase on design and style; Tom McCahill test drove it and loves it―0 to 60 mph in less than 12 seconds!; John O. Moore of Cornell on safety features―three minute spot―Thunderbird styling and power plus Lifeguard Design

3) FORD: pitch for the 1956 Ford―Thunderbird heritage in all Fords―family gets in car―two minute spot

4) FORD: Franklin Kreml of Northwestern on safety of Ford

5) FORD: Thunderbird moves over to make room for a running mate―the 1956 Ford Fairlane―stresses the Thunderbird qualities in lower priced Fords

6) FORD: dad gives son keys to the family car―his first solo―stress here is safety in Lifeguard Design of 1956 Fords―seatbelts optional, padded dash and sun visors, etc.

7) FORD: don't just window shop―go on in―1956 Ford with Thunderbird qualities and safety features―test drive― "the fine car at half the fine car price"

8) EDSEL: promotion film for 1959 Edsel―NOT A TV COMMERCIAL

9) DODGE DART: 1965 Dart available September 26

10) TOYOTA: two little children inspect and rave about the Celica Liftback―"You asked for it. You got it. Toyota"

11) TOYOTA: "Oh, what a feeling!"―Tercel three-door―31 MPG―driven through snowscapes―man jumps in air

12) GENERAL MOTORS: design engineers shown redesigning the lighter GM cars―says a threat to our lifestyle if GM didn't take the weight out of them

13) CHAMPLIN HEATING OIL: delivery truck in snow

14) SINCLAIR GASOLINE: car has a mind of its own, drives off by itself to a Sinclair station

15) CHAMPLIN GASOLINE: people driving off to busy days―all stop at this gas station

16) PHILLIPS 66: PSA for seeing Oklahoma―Indian culture―beautiful Indians in costumes―free map—excellent color and very good shot of road map and man opening it and running his finger across the Oklahoma map

17) FORD XL: man bought it for the quiet

18) FORD XL: see the light and save at Ford

19) FORD: three people holding light bulbs saw the light

20) FORD XL: Mario Andretti drives a quiet 1968 XL

21) FORD TORINO: change is in the wind―wind designed this car for 1970

22) FORD: same as #18

23) FORD: Ara Parsegian contemplates Ford's "5 years in a row" first-place position

24) FORD MUSTANG: nerdy man and woman in showroom

25) FORD MUSTANG: spoof of Hugh Hefner―rich pipe-smoker saw his favorite is Mustang―not the models in bathing suit washing his car

26) FORD: nagging wife and haggard husband in front seat―1968 models

27) FORD MUSTANG: mini-skirted girl―bought it because it makes her feel young again

28) FORD LTD: 1968 model is profiled

29) FORD: "Cars-a-Poppin" clearance sale―late 1967

30) FORD XL: Ara Parsegian in another spot―wants quiet after a noisy game―1970 Ford XL

31) MIDAS MUFFLER: man with Edsel can't find muffler―Mantan Moreland is one service station man     black

32) EARL SHEIB: paints cars for $29.95

33) CHAMPLIN GASOLINE: mom has a busy day with kids and dad

34) EARL SHEIB: another spot for painting cars $29.95

35) EARL SHEIB: same as #32

36) PLYMOUTH: celebration sale―man in hot air balloon

37) SHELL GASOLINE: hidden camera catches why people buy Super Shell―Platformate―done like CANDID CAMERA―black woman is one customer

38) DODGE CHARGER: Joe Garagiola plugs at Ladies Day

39) EXXON: super tanker moving oil―USA has no single tanker―cartoon illustrates how oil is unloaded off coast―Richard Kiley

40) EARL SHEIB: same as #32

41) CHEVROLET: Burns and Schreiber fence in Chevy showroom for sports car sale

42) CHRYSLER: sale

43) FIRESTONE TIRES: sale on Safety Champions

2.24 AUTOMOTIVE PRODUCTS

Series of commercials from Fall 1956 announcing the coming and the arrival of the new DeSoto for 1957 ―from the YOU BET YOUR LIFE television programs―commercials are 30-, 60-, and 90-seconds long       │

  1) DeSOTO: "DeLovely" song and announcement of 1957 DeSoto to be unveiled October 30

2) DeSOTO: young woman on swing drops like duck to Groucho Marx on set of You Bet Your Life―she announces the new 1957 DeSoto will be coming October 30

3) DeSOTO: Jeanne Crain plugs the forthcoming DeSoto

4) DeSOTO: Diana Lynn plugs the forthcoming 1957 DeSoto

5) DeSOTO: fully animated spot with "DeLovely" song―then announced new model is coming October 30

6) DeSOTO: Groucho with his daughter's French poodle puppy says he will show the new DeSoto tonight

7) DeSOTO: Groucho announces, then George Fenneman delivers 5 minute plug for the new DeSoto―many shiny autos shown

8) DeSOTO: actress Ricky Taylor describes, then sings "DeLovely" song for 1957 model

9) DeSOTO: Jeanne Crain with her new car―she describes highlights of the 1957 DeSoto (90 seconds)

10) DeSOTO: Diana Lynn in 90-second spot for 1957 DeSoto

11) DeSOTO: reddish color―30 second spot for new 1957 car

12) DeSOTO: Dolan is man on the way up―reddish―1957

13) DeSOTO: plug the 1957 DeSoto Firesweep―reddish

14) DeSOTO: push-button driving pushed―1957 reddish

15) DeSOTO: for 1957 Firesweep

16) DeSOTO: air conditioning focus―1957 model

17-30) VOLVO: campaign from 1970s featuring John Houseman      walking around cars, explaining why Volvo is for intelligent people

2.25 AUTOMOTIVE PRODUCTS

1) PLYMOUTH: solves problem of two-door squeeze―some animation

2) PLYMOUTH: man has hole in sole of his shoe looking for cars―new Savoy is best deal 1957―price compared to "Car C" [Chevrolet] and "Car F" [Ford]

3) PLYMOUTH: Thursday is preview of new 1953 models―animation

4) CHEVROLET CHEVELLE: man's eye dissolves to car in cruising the country SS-396   1967 Chevelle

5) CHEVROLET: rural mail carrier leaves letters and packages in box―drives a Chevy for dependability―2 minutes

6) CHEVROLET: "Chevy visits New York"―driverless auto cruises through NYC streets―bouncy music 2 minutes

7) CHEVROLET: "An American Visits Paris" as "Paris sees Chevrolet" driverless ride through streets of Paris

            2 minutes

9) CHEVROLET: 1963 has svelte woman driving glamorous Impala convertible through desert―also Nova convertible shown―Corvair Monza, and Corvette Stingray―poor color

10) SIMCA: French truck drivers along highway and into village to deliver new cars―Chrysler is distributing them in USA

11) AMERICAN MOTORS JAVELIN: urban street gang leader relates details of the new Javelin as his gang prepares to steal one―man with shaving cream on face runs them off

12) J Homestock Furniture: chair on roof of a Volkswagen Beetle

13) FORD: begins with 1903 Ford, the first one sold―good footage of old Model T―to the Model A of the roaring 20s―1929 first station wagon―first V-8 in 1932―1937 Ford―1949 Ford―1957, 1958, 1959 Fords―and now the new 1960 Ford seen dimly coming October 8―2 minute commercial

14) FORD: intermission time―play music until people return to their chairs after one minute―shows engineers using clay to model and shape new designs―show some modern, avantguard Fords―Maxima, Mach I, Nucleon, Seattlon, even a modern truck―one with nuclear power cell―1967 Ford Thunderbird and other models shown―commercial lasts 5 minute―from telecast of THE ROBE feature film

15) FORD TORINO: man awakens sees vision of beautiful woman with Torino chant in background―1968 sex to sell 6 models of Torino 2 minute commercial

16) FORD TORINO―same as No. 15

17) CHEVROLET: focus on rough roads and jet smooth Chevy―body of car floats above as chassis rides along the highway fantasy commercial   1965 Chevy

2.26 AUTOMOTIVE

1) STUDEBAKER LARK: the Lark Daytona Wagon-Air is low-cut station wagon with sliding roof and one-step ladder for carrying tall packages and stepping from ground into the rear of the vehicle 1961

2) SHELL GASOLINE: two-headed station attendant cartoon

3) TRIUMPH SPITFIRE: young man and woman in separate Triumphs rev their engines at stop light―police car stops along side and they move out very slowly

4) GENERAL TIRE: chimpanzee dressed as boy punctures holes in inner tube but no air is lost with these safety tubes

5) CHRYSLER NEWPORT ROYAL: close-up of 1972 model

6) INTERNATIONAL HARVESTER: man rides International pick up truck across arid land

7) OLDSMOBILE DELTA 88: hard hat endorses 1973 model

8) PLYMOUTH SATELLITE: Greg Mulavey jangles keys next to car

9) TOYOTA: Al Hirt promotes free album for everyone who test drives a Toyota

10) MONTGOMERY WARD GRAPPLER RADIAL TIRES: test car drives over bumpy road

11) MERCURY COMET: hard hat workers and a driving school instructor endorse this car

12) DODGE PICKUP TRUCK: beefy man pulls truck and lengthens it

13) CHEVY STATION WAGON: families use 1972 model

14) TOYOTA: Al Hirt at Jazz Parade endorses wagon

15) BUICK RIVIERA: 1971 model is hoisted onto block of ice but it doesn't skid

16) ATLANTIC IMPERIAL GAS: Dodge runs on freeway

17) ATLANTIC IMPERIAL GAS: gas-hauling trucks fill pumps―lots of cars on freeway

18) ATLANTIC IMPERIAL GAS: scenes of 1960s cars

19) ATLANTIC IMPERIAL GAS: similar to 15

20) ATLANTIC IMPERIAL GAS: close-up of Lincoln Continental

21) BILL WOODS FORD: local ad for Kansas City car dealer KODACHROME color

22) MOODY MOTOR COMPANY: local ad for Kansas City car dealer in 1964   Kodachrome color

23) PLYMOUTH: David Steinberg is engineer of 1969 model―celebrity

24) AMERICAN MOTORS REBEL: parody of" Treasure of Sierra Madre"―Humphrey Bogart-like character approaches band of stereotypical Mexican bandits and ask how to get to Baja

25) AMERICAN MOTORS AMX: awkward American race car driver dares to enter professional race with fancy European cars

26) AMC AMBASSADOR: couple take ride with chauffeur in 1969 model that rides like a "posh limousine ride"

27) AMC JAVELIN: pretty girls and sophisticated Frenchman try to persuade Herb Edelman to race―celebrity

28) MOBIL GAS: cartoon of talking carburetor

29) FIRESTONE TIRES: man shops for tires

30) MATADOR JAVELIN: man gets in wrong car

31) AMC AMBASSADOR: Eskimos buy car with factory-installed air conditioning for no extra cost

32) AMC AMBASSADOR: man posing as chauffeur of 1969 model arrives at posh party and tries to crash it

33) FORD GALAXIE: 1970 showroom scene

34) PLYMOUTH BARRACUDA: little boy plays piano ("tickling the ivories") while two elephants touch each other's tusks

35) INTERNATIONAL PICKUP TRUCK: men in desert drive trucks

36) CONTINENTAL TRAILWAYS BUS: young couple take bus

37) OLDSMOBILE: 12 models sell for less than $2999

38) AMC JAVELIN: Richard Dreyfuss is hoodlum looking at car ―celebrity

39) FIRESTONE TIRE: announcer points at tires

40) PLYMOUTH: scenes of 1969 Fury, Belvedere, Valiant, Barracuda while announcer talks of 26 models

41) DODGE DEMON: young man says "The Demon got me" and sheriff drives him to church―religion

42) GOODYEAR TIRES: cars are stuck in snow

43) CONCOURSE ESTATE WAGON: family fills up big wagon

44) AMERICAN MOTORS: great cartoon of "little cars from overseas flooding America"―American Motors builds Rambler to compete

45) PLYMOUTH FURY: shorter version of 20

46) HERTZ RENTAL CAR: man returns car

47) GOODYEAR TIRE: man digs out car from snow



2.27 AUTOMOTIVE

1) CHRYSLER: preview spot for 1964 model not to be aired until 9/16/63   SILENT

2) OLDSMOBILE: preview spot for 1964 model not to be aired until 9/25/63 SILENT

3) OLDSMOBILE F-85: preview spot for 1964 model not to be

            aired until 9/27/63   SILENT

4) RAMBLER: preview spot for 1964 model not to be aired until 9/12/63 SILENT

5) RAMBLER: preview spot for 1964 model not to be aired until 9/1/63    SILENT

6) AUTOMOBILE STOCK SHOTS: freeway interchange, test roll-over crashes with POV camera―making late 1950s Plymouth cars   SILENT

7) IMPERIAL: preview spot for 1964 model not to be aired until 9/30/63   SILENT

8) DODGE: preview spot for 1964 model not to be aired until 9/14/63   SILENT

9) COMET: 1964 model with emphasis on Caliente―not to be aired until 9/24/63

10) CONTINENTAL: 1964 model―not to be aired until 9/18/63

11) MERCURY: 1964 model―not to be aired until 9/27/63

12) OLDSMOBILE: auto show has people staring at 1955 Olds Rocket

13) AMC RAMBLER: one-minute spot for the new 1955 Nash Rambler―gets 30 miles per gallon―American Motors Means more for Americans

14) ATLANTIC IMPERIAL GASOLINE: bulldozer/steam shovel as power metaphor   1958

15) ATLANTIC IMPERIAL GASOLINE: look for distinctive pump with PowerMate drive

16) ATLANTIC IMPERIAL GASOLINE: make a road map come to life

            ―take a trip with PowerMate

17) ATLANTIC IMPERIAL GASOLINE: inside auto production plant

            ―this could be your car―needs powerful gasoline―car with fins is filled up   1958 Plymouth

18) ATLANTIC IMPERIAL GASOLINE: U.S. Highway #1―wherever you drive, use PowerMate drive

19) ATLANTIC IMPERIAL GASOLINE:

20) AMERICAN MOTORS REBEL: driving school teacher frets while dumb pupils do stupid things to the car 1970 humorous   faded color

21) AMERICAN MOTORS JAVELIN: red, white and blue block colors―hip hotrodder wants a test drive―with salesman in the front seat   1970 faded color

22) AMC AMBASSADOR: 1970 Ambassador car―Italian neighborhood in New York City son explains to his family that it didn't cost too much―with standard air conditioning, too―Robert DeNiro stars   faded color

23) ALFA ROMEO: woman in sports car―costs under $7,000

24) ALFA ROMEO: classical road racing scenes―under $7,000

25) ALFETTA: Alfa-Romeo car in a boxing ring―sedan at $7,500

26) DATSUN: 41 miles per gallon―rough roads, Datsun Saves―1975   V2-10

27) DATSUN: stretch pickup truck―Ed Too-Tall Jones of Dallas Cowboys NFL is sports celebrity endorser black

28) FIAT: many small cars to choose from―more Europeans select Fiat

29) JEEP CJ-7: over sand dunes

30) HONDA: motorcycle on the highway attracts a boy driving with his father in a truck

31) ALFA ROMEO: same as No. 1

32) ALFA ROMEO: "Alfa take me home―the long way" under $7,000

33) ALFETTA: 1977 coupe

34) JEEP CHEROKEE: races around the desert―Cherokee Indian chief appears   ethnic

25) JEEP CJ-7: woman outraces a male blowhard―sexist

36) HONDA: get on a motorcycle―lure of the open road

37) INTERNATIONAL-HARVESTER SCOUT II: driving through the wilderness―"Scout the America others pass by" 1976

38) INTERNATIONAL-HARVESTER SCOUT II: buy one now 1976

39) HONDA: spoof on Pony Express-how Honda might have won the West with a motorcycle

40) INTERNATIONAL-HARVESTER SCOUT II: same as #16

41) HONDA MOTORCYCLE: same as #14

42) INTERNATIONAL-HARVESTER SCOUT II: many roles you play are helped by Scout

43) INTERNATIONAL-HARVESTER SCOUT II: truck drives up a mountain―cowboy theme for pickup truck

44) ALLIED VAN LINES; grandfather made the chair needing to be shipped―protect your memories―nostalgic―"We move families, not just furniture"

45-55) TOYOTA: college men in university library―Corolla is under $3,000―MPG figures cited early 1970s/late 1960s

2.28 AUTOMOTIVE

1) MAZDA: stress the rotary engine—no pistons, no valves, no cams—23 companies trying to copy it

2)   MAZDA: computer analysis of the rotary engine—show Mazda on “Proving Grounds” going through its tests—“Mazda, the only rotary-engine car in America”

3)    MAZDA: man invented the wheel—then the piston engine and repair bills—now a better way: then rotary engine animated

4) BUICK RIVIERA: 1972—man at ship dock drives away in big black Riviera and testifies—it has prestige, beautiful styling—“Something to believe in”

5) CHEVROLET NOVA: the 1972 Nova—drives across the USA—see the USA theme

6) CHEVROLET: show montage of 1972 models—Caprice, Impala, Monte Carlo, Chevelle, Camaro, Nova, Vega—“America, there’s so much to see—and Chevrolet, building a better way to see the USA”

7) BUICK LeSABRE: at proving grounds, test stability and driving prowess the Acu-drive 1972 LeSabre “Something to believe in”

8) BUICK: various 1972 models Paul Burke speaks—paint spray rig used to demonstrate braking system—ends with plug for 1972 Buick Skylark

9) VOLKSWAGEN: Charlie Chan and No. 1 Son solve a crime while killer is in traction in hospital bed—VW Beetle now has “automatic stick-shift” Asian stereotype of Chinese—Marvin Miller—celebrity b/w

10) VOLKSWAGEN: Charlie Chan and No. 1 Son solve a crime while killer is in traction in hospital bed—VW Beetle now has “automatic stick-shift” Asian stereotype of Chinese—Marvin Miller—celebrity b/w

11)VOLKSWAGEN: planes spell out Volkswagen has automatic transmission―1969 Fastback and Square back sedan―color

12) VOLKSWAGEN: 1969—semi truck car carrier unveils the new car—two bugs cost no more than the average automobile―The ’69 Bugs are here―color

13) VOLKSWAGEN: 1969—semi truck car carrier unveils the new car—two bugs cost no more than the average automobile―The ’69 Bugs are here—color

14) VOLKSWAGEN: when a big car isn’t big enough, get a small car instead—VW Square back sedan—man loads VW with stuff from big car for family vacation—color

15)     VOLKSWAGEN: when a big car isn’t big enough, get a small car instead—VW Square back sedan—man loads VW with stuff from big car for family vacation—color

16)     VOLKSWAGEN: announcing the automatic stick shift—woman’s hand rests on stick shift—man’s hand shifts shifter—to shift or not to shift, that is the option

17)     VOLKSWAGEN: announcing the automatic stick shift—woman’s hand rests on stick shift—man’s hand shifts shifter—to shift or not to shift, that is the option

18)     OLDSMOBILE: 1964 Vista Cruiser―family pile into station wagon with windows along top of roof—not to be aired until 2/5/64―silent b/w

19)     PLYMOUTH: 1965 Belvedere—family climb into car and pull out of suburban driveway—drive around town―not to be aired until 9/21/64—silent b/w

20)     DODGE: couple get into car from country club—drive around town―1965—silent b/w

21)     LINCOLN: 1965 rich couple get into an Imperial(looks like a Lincoln Continental) and drive around town—silent b/w

22)     PLYMOUTH: 1965 Fury—car being manufactured on assembly line—man drives it around rich neighborhood—silent b/w

23)     MERCURY: 1965 Park Lane, four door hardtop and breezeway, two door fast back—b/w

24)     PONTIAC: 1965 GTO Convertible on highway with another model, two door hardtop—silent b/w

25)     CADILLAC: 1964―a man gets into car with tail fins, adjusts air conditioner drives through affluent neighborhood—passes a convertible with tail fins—silent b/w

26)     PLYMOUTH: fat white walled tires—people say they are crazy about the new car—views of car inside, engine, outside—1950―b/w

27)     ATLANTIC PREMIUM OIL: factory footage of cans of oil—service station attendant pours oil into car engine—b/w 1950s

28)     ATLANTIC PREMIUM OIL: cars drive on road—service station man points to can—1950s b/w

29)     ATLANTIC IMPERIAL GASOLINE: cars drive through scenic highways—gas station—1950s b/w

30)     ATLANTIC PREMIUM OIL: animation of car and dirt getting into engine—b/w

31)     ATLANTIC PREMIUM OIL: factory footage of cans of oil—service station attendant pours oil into car engine—b/w 1950s

32)     DX GASOLINE: man talks about gasoline DX Plus—1960s color—celebrity

33)     DX GASOLINE: salesman in car drives all day—pulls into gas station at night—custom blended gasoline—gas station attendant fills tank—salesman pays with credit card—1960s pink color

34)     WOOLCO TIRE STORE: poly cord tires—4 for $80—salesman with tires—1970s pink color

35)     WOOLCO TIRE STORE: radial tires—4 for $99—salesman with tires—1970s pink color

36)     WOOLCO TIRE STORE: salesman with tires—1972 pink color

37)     WOOLCO TIRE STORE: salesman with tires—1972 pink color

2.29 AUTOMOTIVE

1)OLDSMOBILE: 1973―Olds 88—thugs take apart a car looking for microfilm showing well built car

2) OLDSMOBILE: 1972 Olds Delta 88—car runs over a pothole—not just another pretty car

3)    CHEVROLET—woman gets off plane, man meets her in her Camaro—she drives—1973

4) PURALATOR OIL FILTER: thugs at a car race complain that the Puralator car always wins the race

5) CHEVROLET: 1972 Chevy pick-up truck—man shows huge graph showing 55% of trucks from 1956 still working—built and priced to help fight inflation right now

6) OLDSMOBILE: 1973―Cutlass Supreme—man brings new car home and surprises wife

7) OLDSMOBILE: Cutlass S—couple at drive-in movie, his friends complement him on his car―sunroof

8) CHEVROLET: Chevy Luv pickup—animated man cuts truck in half

9) CHEVROLET: Chevy Highlander Pick-ups—trucks on country road—plaid interior—bagpiper

10) OLDSMOBILE: Cutlass Supreme―PTA meeting, woman volunteers to drive kids to zoo, making two trips—drive happy

11) CHEVROLET: 1973 Chevy Blazer on a country road, off road through forest to lake

12) YAMAHA MOTORCYCLE: young man brings bike home and takes dad for a ride—someday you’ll own a Yamaha

13) YAMAHA MOTORCYCLE: older mom gets a bike for surprise gift—whole family gets on their bikes and go for a ride, she’s wearing a dress and an apron

14)   BUICK: 1973 Skylark Suncoupe—man drives onto a beach and opens roof, stands and fishes from car

15) CHEVROLET: Chevy pickup with a camper on mountain road—has front stabilizer bar

16) PONTIAC: LeMans with front disc brakes—car stops for train—cars parked in forest

17) MAZDA: Pinto, Vega and Mazda with rotary engine race

18) LINCOLN MERCURY: Day of the cat—cougar climbs on cars—1974 Cougar, Lincoln Continental, Montego, Marquis, Mark IV

19) TOYOTA: cars unloaded from ship—Maru No. 2

20) PUROLATOR OIL FILTER: thugs in garage try to find out why Purolator car always wins the race

21)       CHEVROLET: Chevy Pick-up, man points out strong points on truck to make them last

22) GENERAL ELECTRIC: appliances ride on a freight train

23) PONTAIC: Firebird—woman walks out of work and drives her car to the seashore—circa 1973

24) OLDSMOBILE: 1973 Delta 88—man uses jackhammer on car seat then test drives car on construction road

25) CHEVROLET: Chevy Pick-up drives on top of canyon road then soaks disk brakes to test them

26) OLDSMOBILE: Cutlass Supreme—man drives up in new car, neighbors admire it

27) JOHN DEERE: animated man on diving board—live man cuts grass on rider lawn mower

28) MARATHON OIL: sing along with Marathon—bouncing logo

29) PONTIAC: Catalina, Bonneville, Grandville on pedestals

30) OLDSMOBILE: 1973―Delta 88—car test driven into barricade to demonstrate bumpers—not just another pretty car

31) MAZDA: animation of rotary engine

32) PONTIAC: 1973―Ventura with hatchback—close up inside and outside

33) CHEVROLET: 1972—Caprice, Impala, Monte Carlo, Chevelle, Camaro, Nova, Vega—cars ride through Rocky mountains

34) MARATHON OIL: BC Thor glass offered—animation

35) BUICK: 1972 Skylark 350 Sun Coupe—car drives on beach, driver stops, opens roof and starts fishing

36) CHEVROLET: 1958-1971 Impalas, man walks in showroom with cars

37) MAZDA: animation—the invention of the wheel then the rotary engine

38) PONTIAC: man drives up in his new Catalina and takes his neighbor for a drive

39) OLDSMOBILE: Eddie Robinson, Grambling College coach—1973 Olds Cutlass S with swivel bucket seats—sports celebrity football

40 ) PONTAIC: Ventura—pop art animation

41) CHEVROLET: “See the USA”—1972 Caprice drives through the southwest

42)   CHEVROLET: Chevy Pick-up with a camper on a mountain road

43)   CHEVROLET: 1973 Chevy Pick-up is the best deal in town—close up of interior and exterior of truck

44)       CHEVROLET: Nova—young men drive a Nova to the beach full of pretty girls in bikinis—they leave with two

45)       CHEVROLET: Castle Rock with car and girl—1973 Impala—better than ever

46)       OLDSMOBILE: Delta 88 Royale—car test drive—one tough cookie, not just another pretty car

47)       OLDSMOBILE: Cutlass Supreme—man comes home with new car for their vacation—“If your friends could see you now.”

48)       MARATHON: Jim Backus pulls up to get gasoline—he does his

Mr. Magoo voice―celebrity

49)       BUICK: GM proving ground, 1972 LaSabre drives a tough test drive—accu-drive

50)       YAMAHA: father and son unload dirt bikes from pick-up and boy drives for the first time—“Someday you’ll own a Yamaha.”

51)       PONTIAC: Grand Am on test drive, bumps into barricade with no damage

52)       CHEVEROLET: Vega hatchback Bernie Kopell demonstrates the new camper conversion for the hatchback—celebrity

2.30 AUTOMOBILES

1) CHEVROLET: Chevy Pick-up is connected by hitch to American 747 Airliner and tows the plane

2)   CHEVROLET: 1973 El Camino—man tries to back up car and trailer saying there’s got to be a better way—couple drive away in El Camino with dirt bikes in back

3)   JOHN DEERE: animated man on diving board—live man mows lawn on rider mower

4)            CHEVROLET: 1973 Chevy pick-up—man points out the strong points of a dissected truck

5)            OLDSMOBILE: Cutlass makes you drive happy—mom volunteers to take two trips of kids to the zoo for the PTA

6)            OLDSMOBILE: men in a carpool—the driver volunteers to drive everyday because he’s drive happy

7)            TOYOTA: Toyota Jazz parade—Al Hirt plays trumpet in New Orleans parade with cars—see how much car your money can buy—celebrity

8)            TOYOTA: Al Hirt—album offer for test driving a Toyota—celebrity

9)            CHEVROLET: strange test drive of Chevy pick-up truck showing how the suspension takes the beating so you don’t have to

10)       BUICK: Paul Burke voice over about testing the 1972 Skylark braking system

11)       CHEVROLET: 1972 Impala—family drive along the beach seeing the USA

12)       OLDSMOBILE: 1972 Cutlass S—man drives new car with song “If my friends could see me now”

13)       PONTIAC: Grand Prix—car drives over photo of black and white traffic jam, then drives through photo—Firebird drives through sign with ring of fire

14)       CHEVROLET: Cheyenne Pick-up—rodeo cowboy gets into his truck after wrestling with a calf

15)       MAZDA: car drives along a heat wavy road—voice over talks about the rotary engine

16)       OLDSMOBILE: Cutlass Supreme—interns at a hospital look at the car in the nurse’s spot—she offers them a ride, they are surprised at the car “on a nurse’s salary

17)       CHEVORLET: Chevy pick-up truck—man shows a huge graph of Chevy’s durability

18)       PONTIAC: Pontiac Grand Prix—man visits Harrah’s Car Museum—classic cars

19)       CHEVROLET: LUV small pick-up truck—man drives it through the country

20)       CHEVROLET: man shows a huge graph showing Chevy truck’s still on since 1956

21)       PONTIAC: a suburban street with a row of same houses, husbands and wives all look the same, but the couple with the Pontiac are different

22)    CHEVROLET: black family on vacation in San Francisco in there new Chevelle—shot of ride on cable car, walking through China Town and Fishermen’s wharf

23)       BUICK: lab techs attach a paint sprayer on car—test driver speeds up then stops showing a straight line on stopping—1972 Skylark

24)       CHEVROLET: 1972 Monte Carlo—couple on vacation—pass black and white boys fishing on a bridge—better way to see the USA

25)       CHEVROLET: LUV small pick-up truck—man drives it through the country

26)       CHEVROLET: 1973 Chevy Camper Pick-up deluxe—dad and boy go camping in the mountains

27)       OLDSMOBILE: man comes home with a Cutlass Supreme to go on vacation with, surprises his wife

28)       PONTIAC: Ventura—compact car—man drives along and is told “I didn’t know Pontiac had a compact.”

29)       CHEVROLET: strange test drive of Chevy pick-up truck showing how the suspension takes the beating so you don’t have to

30)       CHEVROLET: 1972 Chevelle—refined pollution controls—family on vacation take movies from car—Amish girl waves from back of her buggy

31)       CHEVROLET: 1972 Monte Carlo—couple on vacation—pass black and white boys fishing on a bridge—better way to see the USA

32)       CHEVROLET: 1973 Brand new Suburban—family tow trailer on vacation through the mountains

33)       PUROLATOR OIL FILTER: David Pearson, car racer, for Purolator oil filters

34)       CHRYSLER: a group of Gm & Chrysler cars on desert, voice over names all the cars—only the Chryslers have special features

35)       CHEVROLET: 1973 Camaro LT—car on country road—close up of interior

36)       MAZDA: engine parts—car drives over sand in desert—rotary engine

37)       CHEVROLET: Chevy Pick-up has standard front disk brakes—test drive by soaking brakes with water while stopping

38)       MAZDA: 1973 rotary engine is warranted for two years—engine flies

39)       CHEVROLET: Vega wagon with wood grain sides—family go to beach in their little “woody”

40)       BUICK: Paul Burke for 1972 Centurion with max track feature—car moves on ice rink

41)   CHEVROLET: 1972 Camaro in New England—family pose in front of their car on a dock

42) CHEVROLET: Chevy Pick-up with camper on mountain road—pick-up has a stabilizer bar

43) OLDSMOBILE: Eddie Robinson, coach at Grambling College with 1973 Cutlass Supreme—new roof line—wait till your friends see you

44) OLDSMOBILE: thugs strip a Delta 88 to find mircofilm—it’s not just another pretty car

45) CHEVROLET: Chevy Pick-up, loaded to capacity, tows an American Airlines 747 jetliner

46) CHEVROLET: Chevy pick-ups have front disc brakes—test brakes by soaking with water then stopping face

2.31   AUTOMOBILES

1) CHRYSLER: 1968—large car drives on sand flats with glider

flying overhead—make your move to Chrysler

2)   CHEVORLET: man points out the strength of Chevy trucks—truck on lifts

3) CHEVROLET: Chevy Pick-up has standard front disk brakes—test drive by soaking brakes with water while stopping

4)   BUICK: Paul Burke for 1972 LaSabre and accudrive steering

5)    MARATHON: mechanics in training school learn about carburetors

6)BUICK: Paul Burke for 1972 Skylark 350—milkman and mailman check it out

7) OLDSMOBILE: Delta 88—not just a pretty car—special bumper

8) OLDSMOBILE: Delta 88—thugs strip a 1973 car and say “this baby’s built”

9)    CHEVROLET: family on vacation to see the USA in St. Augustine, FL—family drive in their Caprice

10) PONTIAC: Pontiac Grand Prix—man visits Harrah’s Car Museum

and car swap—classic cars

11) PONTIAC: Grand Prix drives over photo of traffic jam—Firebird drives through sign with ring of fire

12) CHEVORLET: Chevy pick-up truck—man shows a huge graph of Chevy’s durability—built and priced to help fight inflation right now

13)   OLDSMOBILE: Cutlass S—swivel bucket seats—wife wants to drive—drive happy

14)    CHEVROLET: 1973 Caprice Estate Wagon―Chevelle Laguna wagon station wagon—mom and black and white girls—Vega Cam back—sexy woman in short shorts gets out of wagon

15)   CHEVROLET: Chevy Pick-up is connected by hitch to American 747 Airliner and tows the plane

16) CHEVROLET: 1973 El Camino—man tries to back up car and trailer saying there’s got to be a better way—couple drive away in El Camino with dirt bikes in back

17) PONTIAC: Luxury LeMans—close-up of car interior and exterior—pretty woman

18) PONTIAC: man hits bumper with a tire iron—available on 1972 LeMans

19) BUICK: Paul Burke for 1972 Centurion with max track feature—car tested on ice rink—something to believe in

20)   OLDSMOBILE: Cutlass makes you drive happy—mom volunteers to take two trips of kids to the zoo for the PTA

21) MAZDA: animated rotary engine—live test drive of car—CHEVROLET: Marathon Key—family on vacation in their Chevelle—see the USA

22) CHEVROLET: Chevy Trucks—man under truck on lifts points out strong points

23) CHEVROLET: 1973 Deluxe Camper truck—grandpa and boy go camping in the mountains

24) OLDSMOBILE: Omega—compact car with low price

25) CHEVROLET: 1972 Camaro—family on vacation in New England

26) CHEVROLET: 1972 Impala—family on vacation at seashore—drive along beach

27) MAZDA: car drives along road with heat waves

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