M&A Television Commercials Food Products

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7.1   FOOD PRODUCTS

1) ROMAN MEAL BREAD: stresses natural, pure aspects

2) BUTTERNUT BREAD: Snoopy from Peanuts in 1972

3) DOLLY MADISON ZINGERS: Snoopy toy offered as premium

4) ROMAN MEAL BREAD: diet must include bread

5) BUTTERNUT BREAD: free flower seeds as premium

6) DOLLY MADISON ZINGERS: "from that far-away land of heavenly cakes"

7) DOLLY MADISON: individual pies for lunchboxes

8) BUTTERNUT BREAD: Peanuts reflector stickers as premium―1972

9) BUTTERNUT BREAD: Peanuts characters―"bread...but it won't give you curly hair"

10) BUTTERNUT BREAD: Linus―1972

11) BUTTERNUT BREAD: characters from Peanuts―1972

12) BUTTERNUT BREAD: Linus and Lucy―1972

13) BUTTERNUT BREAD: Lucy―1972

14) BUTTERNUT BREAD: Charlie Brown―1972

15) PILLSBURY FLOUR: Cousin Minnie Pearl plus flour in 1950s

16) PILLSBURY FLOUR: animated―The Merry Millers―1950s

17) PILLSBURY REFRIGERATED COOKIES: B&W

18) PILLSBURY BUTTER FLAKE ROLLS: B&W―1950s commercial

19) PILLSBURY REFRIGERATED COOKIES: B&W

20) PILLSBURY APPLE TURNOVERS: B&W

21) PILLSBURY APPLE TURNOVERS: B&W

22) BORDEN MILK SHAKES: B&W for milk shakes

23) GREAT SHAKES: B&W for milk shakes

24) GREAT SHAKES: color for milk shakes

25) GREAT SHAKES: musical style is that of the Beach Boys

26) COLONIAL BREAD:

27) COLONIAL BREAD:

28) COLONIAL BREAD:

29) CRACKER JACK: Jack Guilford―spoof on the three witches of MacBeth

30) CRACKER JACK: Jack Guilford at poker game

31) SEGO: diet drink to the tune of "Tangerine"

32) GAINES BURGERS: talking dog for dog food

33) GAINES BURGERS:

34) KEN-L-RATION: "My dog Mimi's a French femme" for dog food―poodles and her puppies

35) CHUCK WAGON: covered wagon chased by dog―dry dog food

36) CHUCK WAGON: dry dog food

37) PURINA CAT CHOW: What will America's best dressed cats be wearing this year?

38) PURINA DOG CHOW:

39) KELLOGG'S SUGAR FROSTED FLAKES: breakfast cereal

40) KELLOGG'S PUFFA PUFFA RICE: Hawaiian scenes and rhythms for breakfast cereal

41) KELLOGG'S CORN FLAKES: cop works off his morning aggressions by chewing on a bowl of breakfast cereal― that makes him a nice cop for rest of day (Clio winner for 1968)

42) POST SUGAR CRISPS:

43) POST RAISIN BRAN:

44) KELLOGG'S SUGAR POPS: Western style breakfast cereal for all us whipper-snappers

45) BETTY CROCKER FROSTING: wife deceives husband with canned frosting

46) WHEATIES: Joe Kapp didn't eat his Wheaties breakfast cereal

47) POST TOASTIES:

48) POST HONEY COMB:

49) POST HONEY COMB: toy cars as premiums

50) POST OAT FLAKES: shows farm life

51) POST OAT FLAKES:

52) CORN CRACKOS: fellow wakes up the neighbors with his breakfast cereal crunching

53) SEALTEST ICE CREAM:

54) GREAT SHAKES: milk shakes

55) BETTY CROCKER CAKE MIX: Chocolate Spice flavor

56) AUNT JEMIMA CORN MEAL MIX: makes prize winning cornbread

57) POST RAISIN BRAN:

58) POST SUGAR CRISP:

59) LAURA SCUDDER'S POTATO CHIPS: potato chip pledge

60) COLONIAL BREAD:

61) KLEENEX: PAPER TOWEL―"Poor Mrs. Noah―father is a bigbear and baby is a little lamb

62) SEGO: diet drink



7.2   FOOD PRODUCTS

1) PILLSBURY DESSERT CAKES: streusel

2) PILLSBURY CRESCENT ROLLS: Poppin' Fresh and his wife, Little Poppy   1973

3) PILLSBURY HUNGRY JACK BISCUITS: hand-clapping rhythm jingle

4) PILLSBURY ORANGE DANISH: Poppin' Fresh 1973

5) PILLSBURY COUNTRY CORN BREAD: big country family

6) PILLSBURY WIENER WRAP: mom turns plain hot dogs into something special

7) PILLSBURY BUSY DAY OVEN DINNERS: "It's nice to make his dish your specialty"―woman makes dinner for her man

8) BURGER KING: animated magician/where kids are King

9) BURGER KING: black family and black waitress who sings "Hold the pickle, hold the lettuce...have it your way..."

10) BURGER KING: Christmas choir sings BK theme song

11) BURGER KING: "it takes to hands to handle the Whopper―the two-fisted burger"

12) BURGER KING: national vacation planner premium

13) BURGER KING: "probably better than mom's"

14) BURGER KING: cab driver takes passenger to BK when he's in a hurry

15) BURGER KING: animated king golfs

16) BURGER KING: animated escaped lion

17) BURGER KING: parents of America"―Whopper. Jr.

18) BURGER KING: same as No. 8

19) BURGER KING: king gets rid of his queen because she won't go to BK

20) BURGER KING: animated

21) BURGER KING: animated―with black waitress

22) BURGER KING: animated

23) BURGER KING: same as No. 15

24) BURGER KING: same as No. 16

25) GREEN GIANT: frozen rice dishes

26) GREEN GIANT: cauliflower―frozen

27) GREEN GIANT: corn Niblets―frozen

28) GREEN GIANT: corn Niblets―canned

29) GREEN GIANT: frozen green beans

30) GREEN GIANT: "Family Album" with vegetables―for broccoli

31) GREEN GIANT: baby peas―"They make a guy proud to be little"

32) GREEN GIANT: mushrooms

33) KELLOGG'S SUGAR FROSTED FLAKES: "It's the year of the Tiger"―Tony the Tiger

34) BURGER CHEF: restaurant serves "Frankenburger"― Frankenstein's monster

35) ACCENT: natural ingredients

36) ACCENT: black family

37) GRAVY MASTER: spoof on TV show The Newlywed Game

38) BUNKER HILL FROZEN FOODS: a taste of home

39) BUNKER HILL FROZEN FOODS: same as No. 38

40) BURGER CHEF: prizes for the kids at this restaurant

41) GRANOLA CEREAL: message stresses nature―breakfast

42) SHAKE 'N BAKE: refers to price freeze of 1973

43) FLAVOR HOUSE NUTS:

44) BORDEN CHEESE FOOD SLICES:

45) MRS. PAUL'S FISH STICKS: kids telling what they like on fish sticks

46) MRS. PAUL'S FISH STICKS: "You can give kids lots of foods that are good for them, but they only eat the ones they like."

47) MRS. PAUL'S FISH FILLETS: woman in kitchen preparing to serve fish fillets

48) OKRAY'S: stresses naturalness of Potato Delights

49) OKRAY'S: Hash Brown potatoes

50) OKRAY'S: mashed potatoes

51) LAY'S POTATO CHIPS:

52) FRITO-LAY FRENCHCHIPS: combination of French fries and potato chips

53) DORITOS: one good curch deserves another

54) DORITOS: same as No. 53

55) RATH HAMS: "the Rath honeybees"

56) RATH BOLOGNA:

57) RATH BACON:

58) PFEIFFER SALAD DRESSING: it "startles a salad"

59) PFEIFFER SALAD DRESSING: old Italian secret

60) PFEIFFER SALAD DRESSING:

61) PFEIFFER SALAD DRESSING:

62) SWANSON FROZEN DINNERS: pick any frozen dinner as long as its Swanson

63) FRANCO-AMERICAN SPAGHETTI-O'S: Jimmy Rogers sings "the neat little meal you can eat with a spoon"   celebrity

64) SWANSON FROZEN BREAKFAST: the whole family gets a nice hot breakfast

65) RECIPE DOG FOOD: country-western theme

66) SWANSON MEAT PIES:

67) FRANCO-AMERICAN SPAGHETTI-O'S: "It's the greatest invention since the napkin"

68) CAMPBELL'S SOUP: "Soup in the cupboard is money in the bank"

69) FRANCO-AMERICAN RAVIOLLIOS:

70) SWANSON FROZEN DINNERS:

71) CAMPBELL'S SOUP:

72) CAMPBELL'S SOUP: small-town police chief joins his family for lunch



7.3 FOOD PRODUCTS:

1) CHEF BOY-AR-DEE FROZEN PIZZA: Henry Winkler as bachelor in the kitchen―on telephone speaking to his mother about frying frozen pizza in butter—before Happy Days and The Fonz celebrity

2) JENO’S PIZZA ROLLS: Lone Ranger and Tonto interrupt a ballroom full of swank people    Stan Freberg

3) JENO’S PIZZA TRAY: white man dressed as a “Headhunter” applies to company for job shrinking large pizzas into mini-pizzas   Stan Freberg

4) PURE BREW: coffee filters

5) FIGURINES: "when you're on a diet and munching drives you crazy"

6)   BURGER KING:

7) BURGER KING:

8) BURGER KING:

9) EGG BASKETS:

10) PILLSBURY CHOCOLATE CHIP COOKIES: in a frozen roll

11) SWANSON TV DINNER:

12) CHEF BOY-AR-DEE RAVIOLO-O:

13) CAMPBELL'S SOUP: for the working woman―women's liberation theme    same as 7.10/32

14) FRANCO-AMERICAN SPAGHETTI:

15) PEPPERIDGE FARM LAYER CAKE: homemade taste because Pepperidge Farm remembers

16) BASKIN-ROBBINS ICE CREAM: "all-star sundae"

17) PEPPERIDGE FARM:

18) HAWAIIAN PUNCH: do you want a punch?

19) SUNMAID RAISINS: they are natural

20) SHIP AHOY SEA FOOD: "the kind of seafood a good cook likes to serve"

21) POTATO BOARD: stress low calorie potato

22) BALL PARK FRANKS: "how can you tell the difference between a girl hot dog and a boy hot dog?"

23) PEAR BUREAU: eat pears

24) PEACH BUREAU: cling peaches only look expensive

25) PEACH BUREAU: same as #21

26) DOLLY MADISON CUPCAKES: Stars and Stripes cupcakes―for bicentennial

27) ROMAN MEAL BREAD: natural ingredients

28) EGGO WAFFLES: "Leggo my Eggo!"

29) ACCENT: use MSG in cooking

30) ACCENT: same as #26

31) KAL KAN: pet food good for dogs or cats

32) KAL KAN: same as #28

33) FLEISCHMANN'S MARGARINE: corn stalk grows out of box of this margarine

34) NESCAFE: new instant coffee

35) GRAVY MASTER: takeoff on The Newlywed Game on TV―"What's the one thing you want Donna to do?"

36) FOLGER'S COFFEE: people testify to goodness of instant

37) FOLGER'S COFFEE: same as # 33

38) FOLGER'S COFFEE: Mrs. Olson

39) FOLGER'S COFFEE: Mrs. Olson again

40) FOLGER'S COFFEE: people testify to goodness of instant

41) HOSTESS CAKES: premium offer in wrappers

42) PROFILE BREAD: Julia Mead ―"Profile does not have fewer calories"

43) HOSTESS DONUTS:

7.4 FOOD PRODUCTS

1) MCDONALD'S: little girls give gift certificates for Christmas

2) MCDONALD'S: Ronald and kids pick up litter

3) MCDONALD'S: Ronald and little girl in garden with singing hamburgers

4) MCDONALD'S: "Ronald and the Nutrients", a band that, ironically, sings about nutritious foods―1972

5) MCDONALD'S: kids get package of sunflower seeds as premium, "Funflower"

6) MCDONALD'S: people of all ages eat here

7) SWANSON FROZEN DINNERS: Hans Conreid eats frozen dinner, saying "You can trust Swanson"

8) SEALTEST ICE CREAM: close-up of ice cream being scooped

9) ALPHA BITS: kids play "name game" with cereal

10) CRISCO: prize-winning cook deep fries food in lard

11) CRISCO: woman makes biscuits

12) MRS. PAUL'S FISH: woman makes fish sandwiches

13) BUTTONS & BOWS SNACKS: husband and wife eat snacks to song of "Buttons and Bows" from movie "Paleface"

14) BETTY CROCKER: woman uses frosting that is creamier than homemade

15) SPAGHETTI-O'S: people eat spaghetti you can eat with a spoon, with Jimmy Rogers singing "Uh-Oh" song

16) SUNKIST LEMONS: woman receives the "Order of the Lemon" award from French chef

17) REYNOLDS WRAP: woman cuts aluminum foil with scissors

18) MRS. BUTTERWORTH'S SYRUP: Cliff Arquette as Mrs. Butter-

worth

19) PILLSBURY: Poppin' Fresh character gives recipes

20) BISQUICK: women from Savannah, Georgia bring homemade biscuits to compare with Bisquick biscuits, and Bisquick wins

21) GOLD MEDAL FLOUR: woman bakes with flour

22) BISQUICK: same as # 20, except from Charleston, South Carolina

23) BETTY CROCKER: woman cuts baked cake

24) GAINES BURGERS DOG FOOD: dog eats food "When meat isn't enough"

25) BETTY CROCKER BEEF STROGANOFF: woman cooks packaged beef stroganoff dinner, and it is as elegant as that served at a restaurant

26) BAC-S: family eats synthetic bacon, and "food will never be the same"

27) BORDEN'S MARGARINE: pretty girl with slight accent buys Danish flavor margarine, because "I'm old fashioned―I buy table spread because of its taste, not a fancy plastic container"

28) TANG DRINK: words on screen "dance" to Tango music

29) CRISCO: women in grocery store discuss Crisco

30) OSCAR MAYER SANDWICH MEAT: woman unwraps then rewraps meats

31) NESTLE'S BUTTERSCOTCH CHIPS: woman makes cookies

32) NESTLE'S SEMI-SWEET CHOCOLATE CHIPS: Mariette Hartley makes cookies―celebrity

33) PURINA CAT FOOD: cat dreams of Purina cat food

34) PURINA CAT FOOD: similar to 33

35) PURINA CAT FOOD: similar to 33

36) KOOL-AID: little girl urges viewers to buy Kool Aid, "Don't listen to your kids, listen to me. Buying Kool Aid is smarter than you think"

37) SHAKE 'N BAKE: butcher urges shoppers to use product, "It's better than frying"

38) POST GRAPE NUTS CEREAL: Euell Gibbons gathers his breakfast from surrounding shrubbery

39) POST GRAPE NUTS CEREAL: Euell Gibbons "as the author of five books on natural foods", recommends product

40) KELLOGG'S FROSTED FLAKES: Tony the Tiger, Mrs. Tiger and son eat breakfast

41) KELLOGG'S STUFFING MIX: woman prepares "Stuf" on stove

42) KELOGG'S SPECIAL K: skinny woman watches weight

43) STAR KIST TUNA: Charlie the Tuna plays golf and that shows good taste―1974

44) STAR KIST TUNA: Charlie the Tuna writes a book and that shows good taste

45) DUNKIN' DONUTS: shoppers will receive a free box of small donuts with purchase of regular donuts

46) DUNKIN' DONUTS: similar to 45

47) ECKRICH FUN FRANKS: child that looks and talks like Howard Cosell offers a premium of Hank Aaron bat―1974

48) ECKRICH HOT DOGS: family gives mom a special appreciation day for serving hot dogs―1974

49) ECKRICH SMOKED SAUSAGE: family likes sausages and mom says she made them herself

50) LAND O'LAKES MARGARINE: cartoon cows like margarine

51) LAND O'LAKES MARGARINE: similar to 50

52) LAND O'LAKES MARGARINE: similar to 50

53) LAND O'LAKES MARGARINE: similar to 50

54) KENTUCKY FRIED CHICKEN: Jamie Farr eats ribs―celebrity

55) MCDONALD'S: repeat of 1



7.5 FOOD PRODUCTS

1) HENRI'S DRESSING: close-up of dressing being poured on salad

2) HENRI'S DRESSING: 1920s-style county fair with Henrietta displaying her homemade dressing

3) HENRI'S DRESSING: repeat of 2

4) HENRI'S DRESSING: similar to 2

5) FLORIGOLD GRAPEFRUIT: man in store selects grapefruit

6) FLORIGOLD GRAPEFRUIT: man in citrus grove selects grapefruit

7) FLORIGOLD GRAPEFRUIT: repeat of 5

8) FLORIGOLD GRAPEFRUIT: stewardess says "Coffee, tea or grapefruit?"

9) FLORIGOLD GRAPEFRUIT: repeat of 5

10) FLORIGOLD GRAPEFRUIT: repeat of 8

11) FLORIGOLD GRAPEFRUIT: repeat of 5

12) FLORIGOLD GRAPEFRUIT: repeat of 6

13) FLORIGOLD GRAPEFRUIT: woman in chauffeur-driven limousine drives through citrus grove selecting grapefruit for the dietetic properties of the fruit, "Madam is very particular"

14) AUNT JANE'S PICKLES: secretary gives up pickle to the man she loves, possibly her boss!

15) BORDEN BREAKFAST DRINK: comparison to the drink that went to the moon (Tang)

16) WYLER'S SOFT DRINK MIXES: cartoon of kids drinking, "for older kids who like soft drinks"

17) WYLER'S SOFT DRINK MIXES: Peter Max-like cartoon of teens drinking Wylers

18) BORDEN MILK: Elsie the cow gives son Beauregard glass of milk

19) BORDEN CREMORA: crazed husband looks for Cremora in ice box

20) BORDEN AMERICAN SINGLE-WRAPPED SLICES: man enters cheese warehouse where some of these cheeses will end up in Borden's "cheese food"

21) BORDEN ICE CREAM: kids eat ice cream

22) BORDEN MILK: Elsie the cow gives Beauregard glass of chocolate milk

23) REALEMON: lemon juice is poured onto hair and food

24) BORDEN BREAKFAST DRINK & CREMORA: close-up of products

25) FLAVOR HOUSE DRY ROASTED NUTS: cartoon of man eating nuts

26) BORDEN MIRACLE MELT CHEESE SPREAD: cheese is "plopped on" to potatoes, vegetables and hamburgers

27) BORDEN MILK: Elsie gives Beauregard glass of milk

28) BORDEN MIRACLE MELT CHEESE SPREAD: two women cook with cheese

29) BORDEN CREMORA: milkman delivers Cremora to airplane

30) MORNINGSTAR FARMS: people eat textured vegetable protein sausages and patties and say it is as good as the real thing

31) MORNINGSTAR FARMS: woman serves imitation bacon (textured vegetble protein) to her family because real bacon is too expensive

32) MORNINGSTAR FARMS: similar to 31

33) MORNINGSTAR FARMS: same as 32

34) MORNINGSTAR FARMS: same as 30

35) HOSTESS CUPCAKES: Ann Blyth and children sail on boat

36) HOSTESS CUPCAKES: cartoon Captain Cupcake and kids

37) WONDER ENGLISH MUFFINS: kids sing "Have you seen the muffin man" as butler enters house with English muffins, "Jolly good breakfast, ay what?"

38) WONDER BREAD: Jamie Farr says "If it isn't fresh I'm out of business"

39) HOSTESS CRUMB CAKES: Ann Blyth eats cupcakes for grownups

40) HOSTESS CRUMB CAKES: same as 39

41) BRAUN'S BEEFSTEAK RYE BREAD: men at barbecue like steaks and manly bread

42) HOSTESS DING DONGS: little boy sees King Ding Dong and mom doesn't

43) HOSTESS CRUMB CAKES: same as 39

44) BRAUN'S BEEFSTEAK RYE BREAD: Paul Sorvino plays football with his wife―celebrity

45) BRAUN'S BEEFSTEAK RYE BREAD: male office worker removes white bread from wife's sandwich and substitutes Braun's

46) WONDER BREAD: repeat of 37

47) HOSTESS CRUMB CAKES: same as 39

48) HOSTESS TWINKIES: mother serves Twinkies to kids

49) HOSTESS DONETTES: husband shouts "Who shrank the doughnuts?" while he gobbles bite-sized donettes

50) PROFILE BREAD: mother serves bread to family

51) HOSTESS CUPCAKES: cartoon of Captain Cupcake

52) WONDER BREAD: little boys want premium of automobile   cards

53) SARA LEE CRUMB CAKE: woman eats French crumb cakes

54) SARA LEE COFFEE CAKE: woman compares her coffee cake to Sara Lee's, and declares Sara Lee's is as good as hers

55) SARA LEE RAVIOLI: close-up of man eating ravioli

56) SARA LEE LASAGNA: close-up of man eating lasagna

7.6 FOOD PRODUCTS

1 ) SARA LEE RAVIOLI: close-up of man eating ravioli

2) SARA LEE LASAGNA: close-up of man eating lasagna

3) SARA LEE CUPCAKES: man eats cupcakes with daughter

4) SHASTA DIET SODA: woman drinks soda pop all day

5) SARA LEE CHOCOLATE CAKE: woman compares her cake to Sara Lee's and declares Sara Lee's is as good as hers

6) SARA LEE LASAGNA: woman serves lasagna

7) SARA LEE POUND CAKE: woman compares her cake to Sara Lee's, and declares Sara Lee's is as good as hers

8) SARA LEE FANCY LAYER CAKE: woman serves cake to family

9) SARA LEE MACARONI AND CHEESE: man eats product

10) FRESHLIKE CANNED CORN: cartoon of chef serving corn

11) FRESHLIKE: repeat of 10

12) FRESHLIKE: repeat of 10

13) FRESHLIKE CANNED VEGETABLES: similar to 10

14) SKIPPY PEANUT BUTTER: young couple eat product

15) MAZOLA MARGARINE: close-up of margarine melting on potato

16) MAZOLA MARGARINE: man puts margarine on pancakes

17) MAZOLA MARGARINE: woman puts margarine on toast

18) SKIPPY PEANUT BUTTER: Judd Hirsch the butcher tells woman that peanut butter is a nutritious substitute for meat―celebrity

19) MAZOLA CORN OIL: close-up of bottle

20) SKIPPY PEANUT BUTTER: black and white sign painters carry jar of product with them on the job

21) SKIPPY PEANUT BUTTER: announcing the end of the plain old breakfast, family spreads product on waffles, English muffins, bananas, apples and so on

22) MAZOLA CORN OIL: bottles of Crisco, Wesson and Mazola, with announcer saying only Mazola is corn oil

23) SKIPPY PEANUT BUTTER: Dad and son eat sandwiches

24) MAZOLA NO STICK COOKING SPRAY: woman sprays pans