M&A Television Commercials Food Products

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7.1   FOOD PRODUCTS

1) ROMAN MEAL BREAD: stresses natural, pure aspects

2) BUTTERNUT BREAD: Snoopy from Peanuts in 1972

3) DOLLY MADISON ZINGERS: Snoopy toy offered as premium

4) ROMAN MEAL BREAD: diet must include bread

5) BUTTERNUT BREAD: free flower seeds as premium

6) DOLLY MADISON ZINGERS: "from that far-away land of heavenly cakes"

7) DOLLY MADISON: individual pies for lunchboxes

8) BUTTERNUT BREAD: Peanuts reflector stickers as premium―1972

9) BUTTERNUT BREAD: Peanuts characters―"bread...but it won't give you curly hair"

10) BUTTERNUT BREAD: Linus―1972

11) BUTTERNUT BREAD: characters from Peanuts―1972

12) BUTTERNUT BREAD: Linus and Lucy―1972

13) BUTTERNUT BREAD: Lucy―1972

14) BUTTERNUT BREAD: Charlie Brown―1972

15) PILLSBURY FLOUR: Cousin Minnie Pearl plus flour in 1950s

16) PILLSBURY FLOUR: animated―The Merry Millers―1950s

17) PILLSBURY REFRIGERATED COOKIES: B&W

18) PILLSBURY BUTTER FLAKE ROLLS: B&W―1950s commercial

19) PILLSBURY REFRIGERATED COOKIES: B&W

20) PILLSBURY APPLE TURNOVERS: B&W

21) PILLSBURY APPLE TURNOVERS: B&W

22) BORDEN MILK SHAKES: B&W for milk shakes

23) GREAT SHAKES: B&W for milk shakes

24) GREAT SHAKES: color for milk shakes

25) GREAT SHAKES: musical style is that of the Beach Boys

26) COLONIAL BREAD:

27) COLONIAL BREAD:

28) COLONIAL BREAD:

29) CRACKER JACK: Jack Guilford―spoof on the three witches of MacBeth

30) CRACKER JACK: Jack Guilford at poker game

31) SEGO: diet drink to the tune of "Tangerine"

32) GAINES BURGERS: talking dog for dog food

33) GAINES BURGERS:

34) KEN-L-RATION: "My dog Mimi's a French femme" for dog food―poodles and her puppies

35) CHUCK WAGON: covered wagon chased by dog―dry dog food

36) CHUCK WAGON: dry dog food

37) PURINA CAT CHOW: What will America's best dressed cats be wearing this year?

38) PURINA DOG CHOW:

39) KELLOGG'S SUGAR FROSTED FLAKES: breakfast cereal

40) KELLOGG'S PUFFA PUFFA RICE: Hawaiian scenes and rhythms for breakfast cereal

41) KELLOGG'S CORN FLAKES: cop works off his morning aggressions by chewing on a bowl of breakfast cereal― that makes him a nice cop for rest of day (Clio winner for 1968)

42) POST SUGAR CRISPS:

43) POST RAISIN BRAN:

44) KELLOGG'S SUGAR POPS: Western style breakfast cereal for all us whipper-snappers

45) BETTY CROCKER FROSTING: wife deceives husband with canned frosting

46) WHEATIES: Joe Kapp didn't eat his Wheaties breakfast cereal

47) POST TOASTIES:

48) POST HONEY COMB:

49) POST HONEY COMB: toy cars as premiums

50) POST OAT FLAKES: shows farm life

51) POST OAT FLAKES:

52) CORN CRACKOS: fellow wakes up the neighbors with his breakfast cereal crunching

53) SEALTEST ICE CREAM:

54) GREAT SHAKES: milk shakes

55) BETTY CROCKER CAKE MIX: Chocolate Spice flavor

56) AUNT JEMIMA CORN MEAL MIX: makes prize winning cornbread

57) POST RAISIN BRAN:

58) POST SUGAR CRISP:

59) LAURA SCUDDER'S POTATO CHIPS: potato chip pledge

60) COLONIAL BREAD:

61) KLEENEX: PAPER TOWEL―"Poor Mrs. Noah―father is a bigbear and baby is a little lamb

62) SEGO: diet drink



7.2   FOOD PRODUCTS

1) PILLSBURY DESSERT CAKES: streusel

2) PILLSBURY CRESCENT ROLLS: Poppin' Fresh and his wife, Little Poppy   1973

3) PILLSBURY HUNGRY JACK BISCUITS: hand-clapping rhythm jingle

4) PILLSBURY ORANGE DANISH: Poppin' Fresh 1973

5) PILLSBURY COUNTRY CORN BREAD: big country family

6) PILLSBURY WIENER WRAP: mom turns plain hot dogs into something special

7) PILLSBURY BUSY DAY OVEN DINNERS: "It's nice to make his dish your specialty"―woman makes dinner for her man

8) BURGER KING: animated magician/where kids are King

9) BURGER KING: black family and black waitress who sings "Hold the pickle, hold the lettuce...have it your way..."

10) BURGER KING: Christmas choir sings BK theme song

11) BURGER KING: "it takes to hands to handle the Whopper―the two-fisted burger"

12) BURGER KING: national vacation planner premium

13) BURGER KING: "probably better than mom's"

14) BURGER KING: cab driver takes passenger to BK when he's in a hurry

15) BURGER KING: animated king golfs

16) BURGER KING: animated escaped lion

17) BURGER KING: parents of America"―Whopper. Jr.

18) BURGER KING: same as No. 8

19) BURGER KING: king gets rid of his queen because she won't go to BK

20) BURGER KING: animated

21) BURGER KING: animated―with black waitress

22) BURGER KING: animated

23) BURGER KING: same as No. 15

24) BURGER KING: same as No. 16

25) GREEN GIANT: frozen rice dishes

26) GREEN GIANT: cauliflower―frozen

27) GREEN GIANT: corn Niblets―frozen

28) GREEN GIANT: corn Niblets―canned

29) GREEN GIANT: frozen green beans

30) GREEN GIANT: "Family Album" with vegetables―for broccoli

31) GREEN GIANT: baby peas―"They make a guy proud to be little"

32) GREEN GIANT: mushrooms

33) KELLOGG'S SUGAR FROSTED FLAKES: "It's the year of the Tiger"―Tony the Tiger

34) BURGER CHEF: restaurant serves "Frankenburger"― Frankenstein's monster

35) ACCENT: natural ingredients

36) ACCENT: black family

37) GRAVY MASTER: spoof on TV show The Newlywed Game

38) BUNKER HILL FROZEN FOODS: a taste of home

39) BUNKER HILL FROZEN FOODS: same as No. 38

40) BURGER CHEF: prizes for the kids at this restaurant

41) GRANOLA CEREAL: message stresses nature―breakfast

42) SHAKE 'N BAKE: refers to price freeze of 1973

43) FLAVOR HOUSE NUTS:

44) BORDEN CHEESE FOOD SLICES:

45) MRS. PAUL'S FISH STICKS: kids telling what they like on fish sticks

46) MRS. PAUL'S FISH STICKS: "You can give kids lots of foods that are good for them, but they only eat the ones they like."

47) MRS. PAUL'S FISH FILLETS: woman in kitchen preparing to serve fish fillets

48) OKRAY'S: stresses naturalness of Potato Delights

49) OKRAY'S: Hash Brown potatoes

50) OKRAY'S: mashed potatoes

51) LAY'S POTATO CHIPS:

52) FRITO-LAY FRENCHCHIPS: combination of French fries and potato chips

53) DORITOS: one good curch deserves another

54) DORITOS: same as No. 53

55) RATH HAMS: "the Rath honeybees"

56) RATH BOLOGNA:

57) RATH BACON:

58) PFEIFFER SALAD DRESSING: it "startles a salad"

59) PFEIFFER SALAD DRESSING: old Italian secret

60) PFEIFFER SALAD DRESSING:

61) PFEIFFER SALAD DRESSING:

62) SWANSON FROZEN DINNERS: pick any frozen dinner as long as its Swanson

63) FRANCO-AMERICAN SPAGHETTI-O'S: Jimmy Rogers sings "the neat little meal you can eat with a spoon"   celebrity

64) SWANSON FROZEN BREAKFAST: the whole family gets a nice hot breakfast

65) RECIPE DOG FOOD: country-western theme

66) SWANSON MEAT PIES:

67) FRANCO-AMERICAN SPAGHETTI-O'S: "It's the greatest invention since the napkin"

68) CAMPBELL'S SOUP: "Soup in the cupboard is money in the bank"

69) FRANCO-AMERICAN RAVIOLLIOS:

70) SWANSON FROZEN DINNERS:

71) CAMPBELL'S SOUP:

72) CAMPBELL'S SOUP: small-town police chief joins his family for lunch



7.3 FOOD PRODUCTS:

1) CHEF BOY-AR-DEE FROZEN PIZZA: Henry Winkler as bachelor in the kitchen―on telephone speaking to his mother about frying frozen pizza in butter—before Happy Days and The Fonz celebrity

2) JENO’S PIZZA ROLLS: Lone Ranger and Tonto interrupt a ballroom full of swank people    Stan Freberg

3) JENO’S PIZZA TRAY: white man dressed as a “Headhunter” applies to company for job shrinking large pizzas into mini-pizzas   Stan Freberg

4) PURE BREW: coffee filters

5) FIGURINES: "when you're on a diet and munching drives you crazy"

6)   BURGER KING:

7) BURGER KING:

8) BURGER KING:

9) EGG BASKETS:

10) PILLSBURY CHOCOLATE CHIP COOKIES: in a frozen roll

11) SWANSON TV DINNER:

12) CHEF BOY-AR-DEE RAVIOLO-O:

13) CAMPBELL'S SOUP: for the working woman―women's liberation theme    same as 7.10/32

14) FRANCO-AMERICAN SPAGHETTI:

15) PEPPERIDGE FARM LAYER CAKE: homemade taste because Pepperidge Farm remembers

16) BASKIN-ROBBINS ICE CREAM: "all-star sundae"

17) PEPPERIDGE FARM:

18) HAWAIIAN PUNCH: do you want a punch?

19) SUNMAID RAISINS: they are natural

20) SHIP AHOY SEA FOOD: "the kind of seafood a good cook likes to serve"

21) POTATO BOARD: stress low calorie potato

22) BALL PARK FRANKS: "how can you tell the difference between a girl hot dog and a boy hot dog?"

23) PEAR BUREAU: eat pears

24) PEACH BUREAU: cling peaches only look expensive

25) PEACH BUREAU: same as #21

26) DOLLY MADISON CUPCAKES: Stars and Stripes cupcakes―for bicentennial

27) ROMAN MEAL BREAD: natural ingredients

28) EGGO WAFFLES: "Leggo my Eggo!"

29) ACCENT: use MSG in cooking

30) ACCENT: same as #26

31) KAL KAN: pet food good for dogs or cats

32) KAL KAN: same as #28

33) FLEISCHMANN'S MARGARINE: corn stalk grows out of box of this margarine

34) NESCAFE: new instant coffee

35) GRAVY MASTER: takeoff on The Newlywed Game on TV―"What's the one thing you want Donna to do?"

36) FOLGER'S COFFEE: people testify to goodness of instant

37) FOLGER'S COFFEE: same as # 33

38) FOLGER'S COFFEE: Mrs. Olson

39) FOLGER'S COFFEE: Mrs. Olson again

40) FOLGER'S COFFEE: people testify to goodness of instant

41) HOSTESS CAKES: premium offer in wrappers

42) PROFILE BREAD: Julia Mead ―"Profile does not have fewer calories"

43) HOSTESS DONUTS:

7.4 FOOD PRODUCTS

1) MCDONALD'S: little girls give gift certificates for Christmas

2) MCDONALD'S: Ronald and kids pick up litter

3) MCDONALD'S: Ronald and little girl in garden with singing hamburgers

4) MCDONALD'S: "Ronald and the Nutrients", a band that, ironically, sings about nutritious foods―1972

5) MCDONALD'S: kids get package of sunflower seeds as premium, "Funflower"

6) MCDONALD'S: people of all ages eat here

7) SWANSON FROZEN DINNERS: Hans Conreid eats frozen dinner, saying "You can trust Swanson"

8) SEALTEST ICE CREAM: close-up of ice cream being scooped

9) ALPHA BITS: kids play "name game" with cereal

10) CRISCO: prize-winning cook deep fries food in lard

11) CRISCO: woman makes biscuits

12) MRS. PAUL'S FISH: woman makes fish sandwiches

13) BUTTONS & BOWS SNACKS: husband and wife eat snacks to song of "Buttons and Bows" from movie "Paleface"

14) BETTY CROCKER: woman uses frosting that is creamier than homemade

15) SPAGHETTI-O'S: people eat spaghetti you can eat with a spoon, with Jimmy Rogers singing "Uh-Oh" song

16) SUNKIST LEMONS: woman receives the "Order of the Lemon" award from French chef

17) REYNOLDS WRAP: woman cuts aluminum foil with scissors

18) MRS. BUTTERWORTH'S SYRUP: Cliff Arquette as Mrs. Butter-

worth

19) PILLSBURY: Poppin' Fresh character gives recipes

20) BISQUICK: women from Savannah, Georgia bring homemade biscuits to compare with Bisquick biscuits, and Bisquick wins

21) GOLD MEDAL FLOUR: woman bakes with flour

22) BISQUICK: same as # 20, except from Charleston, South Carolina

23) BETTY CROCKER: woman cuts baked cake

24) GAINES BURGERS DOG FOOD: dog eats food "When meat isn't enough"

25) BETTY CROCKER BEEF STROGANOFF: woman cooks packaged beef stroganoff dinner, and it is as elegant as that served at a restaurant

26) BAC-S: family eats synthetic bacon, and "food will never be the same"

27) BORDEN'S MARGARINE: pretty girl with slight accent buys Danish flavor margarine, because "I'm old fashioned―I buy table spread because of its taste, not a fancy plastic container"

28) TANG DRINK: words on screen "dance" to Tango music

29) CRISCO: women in grocery store discuss Crisco

30) OSCAR MAYER SANDWICH MEAT: woman unwraps then rewraps meats

31) NESTLE'S BUTTERSCOTCH CHIPS: woman makes cookies

32) NESTLE'S SEMI-SWEET CHOCOLATE CHIPS: Mariette Hartley makes cookies―celebrity

33) PURINA CAT FOOD: cat dreams of Purina cat food

34) PURINA CAT FOOD: similar to 33

35) PURINA CAT FOOD: similar to 33

36) KOOL-AID: little girl urges viewers to buy Kool Aid, "Don't listen to your kids, listen to me. Buying Kool Aid is smarter than you think"

37) SHAKE 'N BAKE: butcher urges shoppers to use product, "It's better than frying"

38) POST GRAPE NUTS CEREAL: Euell Gibbons gathers his breakfast from surrounding shrubbery

39) POST GRAPE NUTS CEREAL: Euell Gibbons "as the author of five books on natural foods", recommends product

40) KELLOGG'S FROSTED FLAKES: Tony the Tiger, Mrs. Tiger and son eat breakfast

41) KELLOGG'S STUFFING MIX: woman prepares "Stuf" on stove

42) KELOGG'S SPECIAL K: skinny woman watches weight

43) STAR KIST TUNA: Charlie the Tuna plays golf and that shows good taste―1974

44) STAR KIST TUNA: Charlie the Tuna writes a book and that shows good taste

45) DUNKIN' DONUTS: shoppers will receive a free box of small donuts with purchase of regular donuts

46) DUNKIN' DONUTS: similar to 45

47) ECKRICH FUN FRANKS: child that looks and talks like Howard Cosell offers a premium of Hank Aaron bat―1974

48) ECKRICH HOT DOGS: family gives mom a special appreciation day for serving hot dogs―1974

49) ECKRICH SMOKED SAUSAGE: family likes sausages and mom says she made them herself

50) LAND O'LAKES MARGARINE: cartoon cows like margarine

51) LAND O'LAKES MARGARINE: similar to 50

52) LAND O'LAKES MARGARINE: similar to 50

53) LAND O'LAKES MARGARINE: similar to 50

54) KENTUCKY FRIED CHICKEN: Jamie Farr eats ribs―celebrity

55) MCDONALD'S: repeat of 1



7.5 FOOD PRODUCTS

1) HENRI'S DRESSING: close-up of dressing being poured on salad

2) HENRI'S DRESSING: 1920s-style county fair with Henrietta displaying her homemade dressing

3) HENRI'S DRESSING: repeat of 2

4) HENRI'S DRESSING: similar to 2

5) FLORIGOLD GRAPEFRUIT: man in store selects grapefruit

6) FLORIGOLD GRAPEFRUIT: man in citrus grove selects grapefruit

7) FLORIGOLD GRAPEFRUIT: repeat of 5

8) FLORIGOLD GRAPEFRUIT: stewardess says "Coffee, tea or grapefruit?"

9) FLORIGOLD GRAPEFRUIT: repeat of 5

10) FLORIGOLD GRAPEFRUIT: repeat of 8

11) FLORIGOLD GRAPEFRUIT: repeat of 5

12) FLORIGOLD GRAPEFRUIT: repeat of 6

13) FLORIGOLD GRAPEFRUIT: woman in chauffeur-driven limousine drives through citrus grove selecting grapefruit for the dietetic properties of the fruit, "Madam is very particular"

14) AUNT JANE'S PICKLES: secretary gives up pickle to the man she loves, possibly her boss!

15) BORDEN BREAKFAST DRINK: comparison to the drink that went to the moon (Tang)

16) WYLER'S SOFT DRINK MIXES: cartoon of kids drinking, "for older kids who like soft drinks"

17) WYLER'S SOFT DRINK MIXES: Peter Max-like cartoon of teens drinking Wylers

18) BORDEN MILK: Elsie the cow gives son Beauregard glass of milk

19) BORDEN CREMORA: crazed husband looks for Cremora in ice box

20) BORDEN AMERICAN SINGLE-WRAPPED SLICES: man enters cheese warehouse where some of these cheeses will end up in Borden's "cheese food"

21) BORDEN ICE CREAM: kids eat ice cream

22) BORDEN MILK: Elsie the cow gives Beauregard glass of chocolate milk

23) REALEMON: lemon juice is poured onto hair and food

24) BORDEN BREAKFAST DRINK & CREMORA: close-up of products

25) FLAVOR HOUSE DRY ROASTED NUTS: cartoon of man eating nuts

26) BORDEN MIRACLE MELT CHEESE SPREAD: cheese is "plopped on" to potatoes, vegetables and hamburgers

27) BORDEN MILK: Elsie gives Beauregard glass of milk

28) BORDEN MIRACLE MELT CHEESE SPREAD: two women cook with cheese

29) BORDEN CREMORA: milkman delivers Cremora to airplane

30) MORNINGSTAR FARMS: people eat textured vegetable protein sausages and patties and say it is as good as the real thing

31) MORNINGSTAR FARMS: woman serves imitation bacon (textured vegetble protein) to her family because real bacon is too expensive

32) MORNINGSTAR FARMS: similar to 31

33) MORNINGSTAR FARMS: same as 32

34) MORNINGSTAR FARMS: same as 30

35) HOSTESS CUPCAKES: Ann Blyth and children sail on boat

36) HOSTESS CUPCAKES: cartoon Captain Cupcake and kids

37) WONDER ENGLISH MUFFINS: kids sing "Have you seen the muffin man" as butler enters house with English muffins, "Jolly good breakfast, ay what?"

38) WONDER BREAD: Jamie Farr says "If it isn't fresh I'm out of business"

39) HOSTESS CRUMB CAKES: Ann Blyth eats cupcakes for grownups

40) HOSTESS CRUMB CAKES: same as 39

41) BRAUN'S BEEFSTEAK RYE BREAD: men at barbecue like steaks and manly bread

42) HOSTESS DING DONGS: little boy sees King Ding Dong and mom doesn't

43) HOSTESS CRUMB CAKES: same as 39

44) BRAUN'S BEEFSTEAK RYE BREAD: Paul Sorvino plays football with his wife―celebrity

45) BRAUN'S BEEFSTEAK RYE BREAD: male office worker removes white bread from wife's sandwich and substitutes Braun's

46) WONDER BREAD: repeat of 37

47) HOSTESS CRUMB CAKES: same as 39

48) HOSTESS TWINKIES: mother serves Twinkies to kids

49) HOSTESS DONETTES: husband shouts "Who shrank the doughnuts?" while he gobbles bite-sized donettes

50) PROFILE BREAD: mother serves bread to family

51) HOSTESS CUPCAKES: cartoon of Captain Cupcake

52) WONDER BREAD: little boys want premium of automobile   cards

53) SARA LEE CRUMB CAKE: woman eats French crumb cakes

54) SARA LEE COFFEE CAKE: woman compares her coffee cake to Sara Lee's, and declares Sara Lee's is as good as hers

55) SARA LEE RAVIOLI: close-up of man eating ravioli

56) SARA LEE LASAGNA: close-up of man eating lasagna

7.6 FOOD PRODUCTS

1 ) SARA LEE RAVIOLI: close-up of man eating ravioli

2) SARA LEE LASAGNA: close-up of man eating lasagna

3) SARA LEE CUPCAKES: man eats cupcakes with daughter

4) SHASTA DIET SODA: woman drinks soda pop all day

5) SARA LEE CHOCOLATE CAKE: woman compares her cake to Sara Lee's and declares Sara Lee's is as good as hers

6) SARA LEE LASAGNA: woman serves lasagna

7) SARA LEE POUND CAKE: woman compares her cake to Sara Lee's, and declares Sara Lee's is as good as hers

8) SARA LEE FANCY LAYER CAKE: woman serves cake to family

9) SARA LEE MACARONI AND CHEESE: man eats product

10) FRESHLIKE CANNED CORN: cartoon of chef serving corn

11) FRESHLIKE: repeat of 10

12) FRESHLIKE: repeat of 10

13) FRESHLIKE CANNED VEGETABLES: similar to 10

14) SKIPPY PEANUT BUTTER: young couple eat product

15) MAZOLA MARGARINE: close-up of margarine melting on potato

16) MAZOLA MARGARINE: man puts margarine on pancakes

17) MAZOLA MARGARINE: woman puts margarine on toast

18) SKIPPY PEANUT BUTTER: Judd Hirsch the butcher tells woman that peanut butter is a nutritious substitute for meat―celebrity

19) MAZOLA CORN OIL: close-up of bottle

20) SKIPPY PEANUT BUTTER: black and white sign painters carry jar of product with them on the job

21) SKIPPY PEANUT BUTTER: announcing the end of the plain old breakfast, family spreads product on waffles, English muffins, bananas, apples and so on

22) MAZOLA CORN OIL: bottles of Crisco, Wesson and Mazola, with announcer saying only Mazola is corn oil

23) SKIPPY PEANUT BUTTER: Dad and son eat sandwiches

24) MAZOLA NO STICK COOKING SPRAY: woman sprays pans

25) REALEMON JUICE: juice slot machine

26) REALEMON JUICE: shows all you can do with lemon juice, such as putting it on your face, washing fish smell off hands, and so on

27) REALEMON JUICE: wheel of fortune and consumer as a sure winner

28) CRISCO OIL: husband raves about hostess' chicken to his wife

29) CRISCO OIL: similar to 28, only with French fries, "Only one tablespoon of oil is actually used in frying"

30) DOLLY MADISON ZINGERS: child is dressed like carnival barker

31) PLANTERS PEANUTS: peanut butter jar emerges from giant peanut

32) PLANTERS PEANUTS: cartoon of world

33) FLEISCHMANN'S EGG BEATERS: woman cooks with substitute eggs now that cholesterol is a concern

34) BLUE BONNET MARGARINE: Gourmet Club of Tours, France, visits Gilles Joutrou of L'Auberge de 19th Siecle in Sanchet (?) and this master chef tastes "no difference" between margarine and his country butter―ethnic

35) BLUE BONNET MARGARINE: shows bread and pans shaped like the United States

36) BLUE BONNET MARGARINE: people eat food with margarine, "Everything's better with Blue Bonnet on it"

37) FLEISCHMANN'S EGG BEATERS: since eggs are the single highest source of cholesterol at 240 mg. now the whole world has Egg Beaters

38) FLEISCHMANN'S MARGARINE: people can lower the cholesterol in their diet by eating corn oil margarine

39) BLUE BONNET MARGARINE: Roger Rocoo of La Mer Guy Restaurant in Lyon, France, receives the French Medal of Merit and he says Blue Bonnet is "superb", while announcer says "Even a French master chef can't tell the difference"―ethnic

40) HELLMAN'S MAYONNAISE: close-up of foods with product on them

41) GOLDEN GRIDDLE PANCAKE SYRUP: people at picnic eat product

42) HELLMAN'S MAYONNAISE: mother knows best and so she serves mayonnaise

43) GOLDEN GRIDDLE MAPLE SYRUP: Vermont people choose product over homemade syrup

44) SPIN BLEND SALAD DRESSING: introducing light salad dressing, with one third less oil than mayonnaise

45) MAZOLA NO STICK COOKING SPRAY: old fashioned cook uses new product

46) LAND O'LAKES MARGARINE: cartoon of talking cows

47) FRANCO AMERICAN RAVIOLI O'S: man dressed as Christopher Colombus, "the man who gave you the round world", gives product to Queen Isabella and thus to the world―ethnic

48) FRANCO AMERICAN: same as 47

49) PEPPERIDGE FARM LAYER CAKES: little boys eat cake

50) SWANSON'S FROZEN BREAKFAST: kid loves frozen breakfast   so much he wants it for lunch

51) SEALED SWEET FLORIDA ORANGES: announcer talks woman into squeezing fresh oranges instead of opening a can of   frozen concentrate

52) FLORIGOLD GRAPEFRUIT: stewardess asks "Coffee, tea or   grapefruit?"

53) FLORIGOLD GRAPEFRUIT: repeat of 52

54) FLORIGOLD GRAPEFRUIT: woman in chauffeur-driven limousine drives through citrus grove seeking best grapefruits   for taste and dietetic qualities

55) FLORIGOLD GRAPEFRUIT: repeat of 54

56) FLORIGOLD GRAPEFRUIT: repeat of 54



7.7 FOOD PRODUCTS

1) FLORIGOLD GRAPEFRUIT: woman in chauffeur-driven limousine selects grapefruit for its taste and dietetic properties, "Madam is very particular"

2) FLORIGOLD GRAPEFRUIT: man selects grapefruit in store

3) KELLOGG'S RICE KRISPIES: man's television hands him a box through the set for his late night snack

4) KELLOGG'S SUGAR POPS: western kid skiing behind a horse "getting a good workout"

5) KELLOGG'S PRODUCT 19: Herb Edelman eats cereal―celebrity

6) KELLOGG'S RICE KRISPIES: kids have fun on rainy day making Krispie treats with mom

7) CLING PEACHES ADVISORY BOARD: different ways to serve canned peaches

8) CLING PEACHES ADVISORY BOARD: peaches are so good looking "they only look expensive"

9) FLORIDA ORANGE JUICE: Anita Bryant in Atlantic City

10) FLORIDA GRAPEFRUIT: people snack on grapefruits

11) FLORIDA ORANGE JUICE: Anita Bryant in Oklahoma with "Nothing artificial or synthetic here"

12) SEGO SPOON-UP DIET PUDDING: couple in fine restaurant order expensive dishes for him and a spoon for her, so she can eat her diet pudding

13) SEGO SPOON-UP DIET PUDDING: women suffer through diet lunches on the job

14) BALLPARK FRANKS: cartoon of kid drawing

15) MRS. GRASS NOODLES: Mrs. Grass makes noodles from scratch

16) MRS. GRASS NOODLE SOUP: close-up of bowls of soup

17) BALLPARK FRANKS: cartoon of mangy cat eating hot dog, and mouse cooking the dogs to see them plump

18) BARTLETT PEARS: photo of pears

19) BARTLETT PEARS: similar to 18

20) BARTLETT PEARS: repeat of 19

21) TANG BREAKFAST DRINK: cartoon of aliens on Mars with voice of

22) BUNKER HILL FROZEN FOODS: close-up of meat and potatoes dinner

23) STARKIST TUNA: Charlie the Tuna is rejected by fishermen

24) MRS. SMITH'S APPLE PIE: young girl bakes pie for her dad and awaits his approval

25) DOG N' SUDS DRIVE-IN: photo of hamburger and fries

26) TROPICANA ORANGE JUICE: father awakens family for breakfast and he pours the orange juice

27) DOLLY MADISON ZINGERS: cakes float in outer space

28) CADILLAC DOG FOOD: dog jumps hurdles

29) SHIP-AHOY SEA FOOD: Rhode Island cook compares product to fresh seafood

30) MANWICH SLOPPY JOES: woman cooks food fast because dad and kids have to go to a game

31) KENTUCKY FRIED CHICKEN: Colonel Saunders smiles as family brings home a bucket of chicken for exhausted mom

32) CALIFORNIA GRAPES: cartoon of grapes disappearing from bunch

33) KAL KAN DOG FOOD: boy plays with dog

34) CLING PEACH BOARD: ways to serve fruit cocktail

35) FLORIDA ORANGES: Anita Bryant says "oranges don't always look perfect at the peak of freshness"

36) WELCHES FROZEN DONUTS: dad and son at doughnut store

37) MRS. PAUL'S FISH FILLETS: daughter is worried because dad is cooking dinner, but he fixes frozen fish

38) JOAN OF ARC TOMATOES: close-up of can

39) JOAN OF ARC ASPARAGUS: similar to 38

40) JOAN OF ARC PEAS: similar to 38

41) JOAN OF ARC CORN: similar to 38

42) JOAN OF ARC VEGETABLES: similar to 38

43) BARTLETT PEARS: close-up of pears (no sound)

44) BARTLETT PEARS: repeat of 43

45) INTERNATIONAL HOUSE OF PANCAKES: McLean Stevenson walks through restaurant

46) INTERNATIONAL HOUSE OF PANCAKES: similar to 45

47) INTERNATIONAL HOUSE OF PANCAKES: similar to 45

48) INTERNATIONAL HOUSE OF PANCAKES: repeat of 47

49) INTERNATIONAL HOUSE OF PANCAKES: woman destroys kitchen through incompetence so she goes to I-HOP

50) KENTUCKY FRIED CHICKEN: people sing and dance and eat   fried chicken

51) KENTUCKY FRIED CHICKEN: black sergeant in Army spends   his mornings with rookies and lunch with Colonel    Saunders

52) PEPPERIDGE FARM TURNOVERS: time lapse photography of   turnovers baking

53) CAMPBELLS SOUP: family drinks soup from mugs

54) PEPPERIDGE FARM GINGERMAN COOKIES: time lapse    photography of cookies baking

55) PERK BURGER DOG FOOD: man on stool is surrounded by 50   varieties of dogs

56) SKIPPY DOG FOOD: National Pet Food Nutritional Center   will give $100,000 to any competitor who can    demonstrate that another nationally-advertised dog food is healthier than Skippy Dog Food

57) SKIPPY DOG FOOD: the National Pet Food Nutritional   Center in Indianola, Iowa is shown where research on   dog food takes place, with similar message as 56

58) CADILLAC DOG FOOD: dogs on race track run after can of   Cadillac instead of chasing steel rabbit

59) CLAUSEN PICKLES: cartoon of Dr. Q. Cumbus Clausen    directing shoppers to refrigerated section of store

60) CLAUSEN PICKLES: similar to 59

61) ROMAN MEAL BREAD: close-ups of meat, potatoes, peas and bread for sensible diet

62) ROMAN MEAL BREAD: close-up of slice of bread

63) DOLLY MADISON ZINGERS: Linus and Lucy eat zingers

64) ROMAN MEAL BREAD: close-up of uncooked grains

65) DOLLY MADISON ZINGERS: similar to 63

7.8 FOOD PRODUCTS

1) CAP'N CRUNCH CEREAL: captain shows movie to children of jungle creature that eats cereal

2) TRIX CEREAL: rabbit falls off boat trying to steal cereal

3) TWINKLES SUGAR SPARKLED CEREAL: elephant blows his horn over this cereal

4) TRIX CEREAL: magician rabbit pulls boy out of hat

5) SUGAR CONES CEREAL: "wild sourpuss" creature is sweetened by this cereal

6) WHEAT STAX CEREAL: man stacks these flat cereal bits

7) SUGAR CONES CEREAL: "sourpuss" is sweetened by cereal

8) WHEAT STAX CEREAL: man is measuring sides of this crispy whole wheat cereal

9) NABISCO SHREDDED WHEAT: rugged outdoorsman talks about natural foods like this cereal

10) SPECIAL K: weight-conscious woman eats this cereal

11) WHEATIES: two brothers with different life styles both like the same cereal

12) TRIX CEREAL: rabbit in plane tries to steal Trix

13) SUGAR CONES: "wild sourpuss" becomes mellow creature after eating this cereal

14) TOTAL CEREAL: "What's a mother to do?" when her family doesn't get enough nutrition―eat this cereal and "Feel vitamin fresh, all day"―old b & w

15) ALPHA BITS CEREAL: hippie kids in boat/balloon meet cowboy and talking horse

16) TRIX CEREAL: rabbit tries to steal cereal

17) TOTAL CEREAL: man says that your family can feel vitamin safe all day―old b & w

18) LUCKY CHARMS CEREAL: kids try to catch leprechaun

19) TWINKLES SUGAR SPARKLED CEREAL: firefighter sprinkles cereal with sugar―voice is take-off on Ed Wynn

20) TOTAL CEREAL: a "meal" for late at night―"It's not just for breakfast anymore"

21) TRIX CEREAL: rabbit attempts to eat cereal

22) KING VITAMAN CEREAL: king orders new cereal and loves sweet, sugary flavor

23) MOVIE PROMO: CARNAL MADNESS is R-rated film about Oxford Corrective Institute for Women

24) TOTAL CEREAL: mother feels good about son and husband getting their vitamins in the cereal

25) PRODUCT 19: Tom Harmon urges viewers to stay fit with this vitamin-packed cereal―celebrity

26) ALPHA BITS CEREAL: kid is frightened by creatures and "eats" them by spelling their name which causes them to disappear

27) TRIX CEREAL: rabbit in plane tries to steal cereal

28) TOTAL CEREAL: same as 17

29) TRIX CEREAL: disguised as a painter rabbit succeeds in stealing and eating cereal

30) TRIX CEREAL: rabbit tries disguise and fails

31) TRIX CEREAL: rabbit as cowboy tries to steal cereal

32) TRIX CEREAL: new Trix is sweeter―rabbit tries disguise to get new Trix but they're still for kids

33) GOOD SEASONS SALAD DRESSING MIX: women are excited about free mixing bottle

34) TRIX CEREAL: rabbit disguised as Indian

35) TOTAL CEREAL: mother is pleased she can give her family nine vitamins in the cereal

36) TWINKLES SUGAR SPARKLED CEREAL: Twinkles the Magic Elephant is on the package and in a storybook attached to the package―old b & w

37) TOTAL CEREAL: same as 35

38) TRIX CEREAL: rabbit digs underground but kids find him

39) FROOT LOOPS: toucan tells skunk to follow him to a good- smelling cereal

40) TRIX CEREAL: rabbit on top of mountain

41) LUCKY CHARMS CEREAL: kids chase leprechaun

42) TRIX CEREAL: rabbit disguised as teacher

43) WHEAT STAX CEREAL: man chews crunchy new cereal

44) TRIX CEREAL: rabbit tries disguise to get new, sweeter Trix

45) TRIX CEREAL: rabbit as sculptor

46) TRIX CEREAL: rabbit doesn't like carrots, only this cereal―old b & w

47) AVCO FINANCIAL SERVICES: man on roof watches television all day―Avco can help him buy the products he sees

48) TRIX CEREAL: rabbit as Sherlock Holmes

49) TRIX CEREAL: rabbit picks carrots, but doesn't like them

50) CHEERIOS CEREAL: family skiing on mountain get their   energy from cereal

51) TRIX CEREAL: rabbit as fortune teller

52) TOTAL CEREAL: mother is happy her family gets vitamins   even though they are on a diet

53) TOTAL CEREAL: new mother has a vitamin gap because she is too busy to eat properly

54) TRIX CEREAL: rabbit as cowboy, kids as Indians

55) TRIX CEREAL: rabbit as firefighter

56) TOTAL CEREAL: Warren Hull tells viewers of value of this cereal―celebrity

57) TRIX CEREAL: rabbit as ghost

58) TRIX CEREAL: rabbit as mountain climber

59) TRIX CEREAL: rabbit as park worker

60) TOTAL CEREAL: Warren Hull pitches this cereal―celebrity

61) LUCKY CHARMS CEREAL: kids chase leprechaun

62) TOTAL CEREAL: Warren Hull pitches Total―celebrity

63) TOTAL CEREAL: mother is glad her daughter can get vitamins by eating cereal

64) TRIX CEREAL: rabbit as television personality

65) LUCKY CHARMS CEREAL: kids chase leprechaun

66) TRIX CEREAL: rabbit as political candidate who doesn't know what to do―eat the cereal now, or save it

67) WHEAT STAX CEREAL: man eats cereal and stacks it, too

68) WHEAT STAX CEREAL: man eats cereal

69) TRIX CEREAL: rabbit as politician urges kids to let him eat cereal, when voice says "This is not the American way"―kids will vote on whether or not the rabbit can eat Trix

70) CORN TOTAL: new cereal that looks like corn flakes makes family happy

71) CINNAMON CRUNCH CEREAL: kids say it tastes like cinnamon toast

72) WHEAT STAX: "The cereal for adults"-woman eats and stacks the flakes

73) TOTAL: busy mother has vitamin gap, so she eats Total

74) TRIX CEREAL: rabbit as firefighter

75) TRIX CEREAL: rabbit in fun house

76) LUCKY CHARMS CEREAL: kids chase leprechaun into tunnel

77) LUCKY CHARMS CEREAL: kids chase leprechaun in boat

78) TRIX CEREAL: rabbit as ghost

79) TRIX CEREAL: rabbit as mountian climber

80) SUGAR CONES CEREAL: animation

7.9 FOOD PRODUCTS

1) DOLLY MADISON ZINGERS: young boy as circus barker―snack junk food

2) LLOYD J. HARRIS APPLE PIE: farmer endorses pie

3) LLOYD J. HARRIS APPLE PIE: repeat of 2

4) LIBBY'S STEW: woman coos "You're good looking, stew" as   if addressing a young man named "Stu"

5) LIBBY'S HASH: young boy can't leave the table until he   finishes his hash, and 52 years later he is still there

6) HEINZ KETCHUP: Carly Simon sings "Anticipation" as young boy tries to get ketchup out of bottle

7) HEINZ KETCHIP: family eats at picnic to strains of "Anticipation"

8) HEINZ BBQ SAUCE: man barbecues meat

9) HEINZ KETCHUP: Young couple eat to strains of   "Anticipation"

10) LA CHOY SOY SAUCE: woman cooks with soy sauce, which   makes Chinese food "swing American"

11) MRS. PAUL'S ONION RINGS: talking onions

12) JAY'S POTATO CHIPS: free pen erases Beethoven's mistakes while composing fifth symphony

13) HILL'S BROTHERS COFFEE: grey-haired man in warehouse talks about rejecting inferior coffee beans

14) BORDEN CHEESE SLICES: man in meadow with Elsie the cow cuts big cakes of cheese

15) MORNINGSTAR FARMS BACON STRIPS: family eats breakfast of textured vegetable protein

16) A & P BRANDS: man walks around supermarket grocery   store

17) SWIFT CORNED BEEF: woman opens package of corned beef and bakes it

18) A & P BRANDS: similar to 16

19) BETTY CROCKER SNACK CAKE: family eats cake

20) CHEERIOS CEREAL: family flies kite and eats cereal

21) LUCKY CHARMS CEREAL: leprechaun escapes children

22) TRIX CEREAL: rabbit tries to steal product from children

23) BETTY CROCKER SCALLOPED POTATOES: family eats potatoes

24) BETTY CROCKER TUNA HELPER: mother cooks product

25) CHEERIOS CEREAL: similar to 20

26) CHEERIOS CEREAL: similar to 20

27) HAMBURGER HELPER: kids on school bus discuss dinners

28) HAMBURGER HELPER: woman tells butcher how she never tires of product, and butcher is "Crystal, you call this a cuppa coffee?" with his own sitcom

29) BETTY CROCKER MASHED POTATOES: family eats potatoes

30) BETTY CROCKER CHIPOS: group takes tour of potato chip   factory

31) GENERAL MILLS BUC WHEATS CEREAL: wife serves product to her husband

32) BETTY CROCKER MASHED POTATOES: same as 29

33) BETTY CROCKER POTATO BUDS: black woman makes instant potatoes

34) GENERAL MILLS CHEDDAR TATERS: Desmond the English cook deep-fries a snack and compares it to product

35) BETTY CROCKER MASHED POTATOES: same as 29

36) BUC WHEATS: water mill grinds grains, then man eat  product

37) HAMBURGER HELPER: family on camping trip long for hamburger dinner, then race home to cook it

38) CHEERIOS CEREAL: similar to 20

39) BETTY CROCKER MASHED POTATOES: same as 29

40) GENERAL MILLS BETCHA BACON: Mason Adams eats snack

41) HAMBURGER HELPER: kids playing baseball discuss dinners

42) BETTY CROCKER CHIPOS: couple eat potato chips

43) same as 33

44) BETTY CROCKER SOUR CREAM 'N CHIVE POTATOES: family eats potatoes

45) BETTY CROCKER POTATO DISHES: women at buffet party rub up against man and urge him to try delicious potatoes

46) GENERAL MILLS TOTAL CEREAL: man wants to watch his weight yet still get his vitamins, so he eats product

47) same as 42

48) BETTY CROCKER INSTANT POTATOES: family eats potatoes

49) BETTY CROCKER CAKE MIXES: cakes have sparklers on them

50) BETTY CROCKER SCALLOPED POTATOES: family eats potatoes

51) GENERAL MILLS CHEDDAR TATERS: same as 34

52) BETTY CROCKER CHIPOS: couple eat potato chips―same as   No. 42

53) BETTY CROCKER POTATO DISHES: same as 45

54) GENERAL MILLS TOTAL CEREAL: two old male friends meet and one has gained weight and the other has not

55) GENERAL MILLS BUC WHEATS CEREAL: man in Vermont cabin says product has maple syrup flavor

56) HAMBURGER HELPER: pregnant woman lets daughter cook

57) HAMBURGER HELPER: family eats product

58) CHEERIOS CEREAL: similar to 20

59) HENRI'S SALAD DRESSING: Henrietta in a 1920s-style kitchen creates salad dressing

60) HENRI'S SALAD DRESSING: repeat of No. 59

61) HENRI'S SALAD DRESSING: man and wife use a large amount of dressing because it is low in calories, then break   into song, "It's like havin' your cake and eatin' it, too, like watchin' your diet and cheatin' it, who wouldn't love Henri's Yogurt Dressing!"



7.10 FOOD PRODUCTS

1) MINUTE RICE: middle-aged woman

2) SHAKE & BAKE: "turns your oven into a barbeque grill"

3) CYCLE DOG FOOD: puppies and puppy food

4) GRAPE NUTS CEREAL: people testify―"it's not a boring cereal"

5) JELL-O: Christmas singers and recipe

6) CYCLE DOG FOOD: stages 1, 2 and 3 for growing and grown dogs

7) LOG CABIN SYRUP: Eddy Arnold sings and plugs pancake syrup

8) GAINES BURGERS DOG FOOD: old man and grandson fishing from pier

9) STOVE TOP STUFFING MIX: wife picks potatoes―husband wants stuffing!

10) DREAM WHIP: dessert topping

11) COOL WHIP: Tucker Inn birthday party for guest―non-dairy dessert topping

12) KENTUCKY FRIED CHICKEN RESTAURANTS: couple home from a date wakes her parents eating noisy extra-crispy chicken

13) KENTUCKY FRIED CHICKEN RESTAURANTS: "I like my chicken finger-lickin' good"

14) KENTUCKY FRIED CHICKEN RESTAURANTS: kids and singers

15) KENTUCKY FRIED CHICKEN RESTAURANTS: more kids and singers

16) FRISKIES CAT FOOD: new cat bumps the line of cats eating

17) COFFEE MATE NON-DAIRY CREAMER: follows coffee-making from scratch

18) MIGHTY DOG DOG FOOD: branding iron

19) LIPTON'S SOUP: asks the immortal question, "Is it soup yet?"

20) SWANSON FROZEN DINNERS: kids in Western motif―"meat and potatoes country"

21) INTERNATIONAL HOUSE OF PANCAKES RESTAURANTS: NFL miniature helmets as premium at I-HOP

22) SARA LEE: French cheese cake―the International Dessert Collection

23) SARA LEE: "Who ate the Sara Lee?"

24) INSTANT QUAKER OATMEAL: elementary school children testify to its goodness

25) CAMPBELL'S SOUP: retired couple sings "Give us the Campbell's life"

26) SWANSON FROZEN DINNERS: Hungry Man dinners

27) SWANSON FROZEN DINNERS: basketball star Dave DuBusschere and wife testimonials

28) CAMPBELL'S SOUP: working wife, so husband is making the tomato soup―"red is her color"―he sings of "the Campbell's life" liberated woman theme

29) SWANSON FROZEN DINNERS: woman at grocery counter testifies

30) V-8 VEGETABLE JUICE: "Wow, I coulda hadda V-8!"

31) CAMPBELL'S SOUP: tennis playing woman sings out for "the Campbell's life"

32) CAMPBELL'S SOUP: here the working wife sings "Give me the Campbell's life"―compare No. 28 ―same as 7.3/10 liberated woman theme

33) PEPPERIDGE FARMS CAKES: woman and child

34) RUFFLES POTATO CHIPS: "I gotta guy" says woman

35) RUFFLES POTATO CHIPS: child testifies while mom sits and say nothing

36) MAZOLA MARGARINE: Eat Smart, America campaign―"you don't need a diploma to eat smart" [incorrect English!]

37) GOLDEN GRIDDLE SYRUP: family at picnic tells how good this pancake syrup is

38) MAZOLA MARGARINE: another in the "Eat Smart, America" campaign

39) PETER PAUL CANDY: pushes Almond Joy, Mounds, and a third candy bar

40) SNIK SNAK CANDY: "take a break"

41) FOREVER YOURS: three girls in one long sweater for candy bar from Mars

42) GRAVY TRAIN DOG FOOD: dogs talk and get ready for the boss coming over for dinner tonight―the old "dogs as humans scenario"

43) MAZOLA MARGARINE: another Eat Smart, America

44) HELLMANN'S MAYONNAISE:

45) TOP CHOICE DO FOOD: dog fries his own eggs―country style

46) 7 SEAS SALAD DRESSINGS: "Who made the salad?"

47) MIGHTY DOG DOG FOOD:

48) CAMPBELL'S SOUP: same as No. 31

49) HELLMANN'S MAYONNAISE:

50) GRAVY TRAIN DOG FOOD: same as No. 42―talking dogs

51) MIGHTY DOG DOG FOOD: branding iron

52) 7 SEAS SALAD DRESSING: same as No. 46

53) CHUNG KING EGG ROLLS: crunchy egg rolls liven up party

54) WEAVER FROZEN FRIED CHICKEN: woman makes chicken

55) PFEIFFER SALAD DRESSING: "Hail, Caesar"

56) SWIFT SAUSAGE: brown and serve

57) SARA LEE: "Who ate the Sara Lee?"

58) BORDEN CHEESE SPREAD: make cheese kisses―cheese spread wrapped as candy for snacks

59) PRIMA FROZEN FOODS: Italian chef and frozen foods

60) CRUNCHOLA: granola snack

61) SUN MAID RAISINS: nostalgic trip the the life of a woman who has eaten raisins all her life

62) CALIFORNIA OLIVES: animated olive is blasted into outer space

66) LAND O'LAKES MARGARINE: three animated cows sing in 1920s style

64) HENRI'S SALAD DRESSING: sour cream dressing

65) MRS. SMITH'S FROZEN PIES: frozen Boston Cream pie

66) BLUEBONNET MARGARINE: Parisian cooking school uses margarine

67) MCDONALD'S: Ronald, Hamburglar, and black boy―fun flowers as premium

68) SWISS CHALET: raving Italian and a woman translator

69) STALEY SYRUP: "the syrup that's made for men and also boys"



7.11 FOOD PRODUCTS

1) TEAM FLAKES: breakfast cereal stays crispy even in milk

2) SWANSON HUNGRY MAN DINNER: basketball star Dave DuBusschere and wife testify―frozen TV dinner sports celebrity

3) CAMPBELL'S SOUPS: black woman sings "Give me the Campbell life"

4) SARA LEE: "Who ate the Sara Lee?" tune as man searches house for culprit

5) KEN-L-RATION DOG FOOD: boys with puppies/burger and liver-flavored chunks

6) LIPTON CUP-A-SOUP: camping couple needs hot food

7) MCDONALD'S: Ronald at Hamburger Carnival―McDonald's characters are there

8) DROMEDARY MUFFIN MIX: comparison ad―Dromedary compared to Jiffy muffins/Dromedary rises higher

9) RUFFLES POTATO CHIPS: hippie-type girl at beach who doesn't enjoy ordinary things

10) MARATHON CANDY BAR: French-Canadian type Claude Vite meets Marathon John/"you can't eat a Marathon bar fast"

11) MCDONALD'S: go to McDonald's for breakfast/"it's a fun place to visit, too" 1976

12) JELL-O: woman in Albuquerque makes Jell-O for kids

13) SARA LEE: British-accented man announces one of their four European desserts

14) DROMEDARY CORN MUFFINS: another comparison ad― Dromedary is better than Jiffy

15) FRISKIES CAT FOOD: 16 cats bumped by outsider cat/16 Buffet flavors

16) McDONALD'S: cookies/castle collapses during search for cookies

17) KEN-L-RATION DOG FOOD: Jack Palance and two Irish setter dogs

18) SARA LEE: Sara Lee will give money to muscular dystrophy (Sara Lee and Jerry Lewis) if you buy cakes, etc.

19) SARA LEE: same as No. 4 above

20) MCDONALD'S: kids bring grandparents to McDonald's 1976

21) McDONALD'S: Ronald, little girl, and black kid go to McDonald's for breakfast after riding bikes   1976

22) SARA LEE: families eating (one black)/another greed theme as one steals Sara Lee (who ate the Sara Lee I was saving for myself?)

23) NESTLE'S BUTTERSCOTCH MORSELS: make oatmeal cookies

24) LIPTON'S SOUP: kids asks "Is it soup yet?"/nostalgia theme as its "just like mother used to make"/B&W footage of grandma as her daughter asks same "Is it soup yet?" question

25) HELLMANN'S MAYONNAISE: blue ribbon for freshness

26) CADILLAC DOG FOOD: poodle jumps hurdles on back feet

27) SARA LEE:

28) LIBBY'S SPREAD AND HOT PIZZA: spread on bread and broi―voila, pizza!

29) DORITO'S TORTILLA CHIPS: Avery Schreiber crunches and upsets karate expert

30) COOL WHIP: friends have fresh peach pie/rainy night

31) BURGER CHEF: cartoon then live action/kids get a gift for eating at this fast food restaurant

32) McDONALD'S: children sing Christmas carols in English, French, Japanese, Spanish, German―as Ronald lingers behind each group

33) McDONALD'S: Ronald on stage/which character is favorite?

34) McDONALD'S: Arctic orange shake

35) McDONALD'S: kids of varied nationalities in snow/find Ronald and gift certificates

36) CADILLAC DOG FOOD: lots of dogs with foreign accents/ e.g. Scottish for Scotch Terrier, etc.

37) GAINES BURGER DOG FOOD: family at table―dog eats dog food

38) MIGHTY DOG DOG FOOD: hot branding iron

39) LIV-A-SNAPS DOG FOOD: Santa Claus is a big dog lover

40) MIGHTY DOG DOG FOOD: another hot branding iron and dogs

41) FRISKIES CAT FOOD: one cat tries all 16 flavors―another 15 cats soon join him

42) HOSTESS CUP CAKES: for cup cakes, Twinkies, Ding Dongs

43) DIAMOND WALNUTS: cookie keeps disappearing―the nut behind every good cook

44) DOLE PINEAPPLE: Hawaiian man in fields picks pineapples, then slices it with machete

45) CORN KING BACON: sunrise over the cornfield

46) JIMMY DEAN PORK SAUSAGE: "there's a jillion different recipes for you"―not just for breakfast

47) BOB EVANS PORK SAUSAGE: nostalgic rural scenes―the old ways

48) STOVE TOP STUFFING MIX: preferred over potatoes

49) MAXWELL HOUSE MAX-PAX COFFEE: just drop in the drip coffee pot―for the woman who works 16 hours per day―pamper yourself

50) GENERAL FOOD INTERNATIONAL COFFEES: Carol Lawrence―cafe au lait on rainy day

51) GENERAL FOOD INTERNATIONAL COFFEES: Carol Lawrence backstage with admirers

52) MAXWELL HOUSE COFFEE: Margaret Hamilton as Cora―lumberjack types love her coffee

53) MAXWELL HOUSE COFFEE ADC: Margaret Hamilton pushes automatic drip coffee―tells girlfriend

54) MAXWELL HOUSE COFFEE: same as No. 52

55) MAXIM COFFEE: woman gives testimonial

56) JELL-O: gelatin in restaurant for dessert―no-filling, non-fattening

57) COFFEE MATE NON-DAIRY CREAMER: men bonding fry fish over fire at night, drink coffee!

58) KOOL AID: giant pitcher of this drink emerges from truck and approaches two kids washing dog

59) LIPTON MAKE A BETTER BURGER: soy protein allows mom to make 8 burgers where usually she got 4

60) CAMPBELL'S SOUPS: retired couple emerges from boat and sing "Give us the Campbell life"

61) JOHN'S DELUXE PIZZA: people at party cutting pizza

62) LAY'S POTATO CHIPS: hard hats, women, all types think these are the No.1 chips

63) ALBA 66: low calorie hot chocolate

64) ALBA 66: short version of No. 63

65) PETER PAN PEANUT BUTTER: animated Peter Pan flies through the air singing, "If you believe in peanut butter, clap your hands"

66) BIRDSEYE ITALIAN VEGETABLES: man in gondola in Venice―beautiful scenes

67) TANG ORANGE DRINK: 1978 space shuttle begins/Tang will be there

68) FLORIDA ORANGE JUICE: Anita Bryant sings while people pick oranges

69) HEARTLAND NATURAL CEREAL: wistful glimpses of simpler times―from Pet

70) POST GRAPE NUTS: Ewell Gibbons at picnic

71) ALPEN CEREAL: Swiss Alps, family, people raking, eating breakfast

72) ALPEN CEREAL: same as No. 71 except different family

73) SEVEN SEAS SALAD DRESSING: "Who made the salad?"/kids and adults

7.12   FOOD PRODUCTS

1) KING VITAMAN: cartoon king eats cereal

2) WHEAT STAX: woman sacks cereal blocks

3) SUGAR POPS AND FRUIT LOOPS: little kids wear H.R. Pufnstuf premium rings

4) CORN FLAKES: kids play and eat cereal

5) SMACKS CEREAL: two Indians catch, ride ponies and little boy collects 3-D premium cards―ethnic

6) SUGAR FROSTED FLAKES: Tony the Tiger emerges from cornfield as little boy eats breakfast cereal

7) TWINKLES: cartoon elephant eats cereal

8) CORN FLAKES: seamen on ship Manhattan go over polar ice to cut Northwest passage and eat cereal

9) RICE KRISPIES: Snap, Crackle and Pop characters―features CRACKLE

10) TWINKLES: kids eat cereal and play games on back of box

11) CHEERIOS: cartoon Cheerios Kid stops Mexican bandits from robbing stagecoach―ethnic

12) QUANGAROOS CEREAL: introduction of new cereal

13) TRIX: rabbit goes undersea to get cereal

14) SMACKS: Native Americans trap horses and eat grains, "A powerful breakfast food, Indian-style"―ethnic

15) CORN FLAKES: little boy plays with pro-football cards

16) WHEAT CHEX: milkmen ponder new colors on box and say new cereal is easier to chew―1960s

17) TOTAL: Warren Hull endorses vitamin-enriched cereal―early 1960s

18) TRIX: rabbit searches for cereal with bloodhound

19) KING VITAMAN: knight steals cereal

20) TRIX: rabbit in spaceship

21) CHUN KING FROZEN EGG ROLLS: set in seventeenth century German court with people eating frozen egg rolls

22) NEBRASKA PHEASANT: man with rifle and dog stalk pheasant, grouse, rabbits and other creatures―hunting

23) BRIOSCHI ANTACID: simulated stomach is filled with food and turns sour until product is added

24) TRIX: rabbit prefers cereal to carrots but "Trix is for kids"

25) RICE KRISPIES: Snap, Crackle and Pop characters―features SNAP

26) SUGAR FROSTED FLAKES: similar to 6

27) CHEERIOS: Bullwinnkle eats cereal

28) TRIX: rabbit in jungle with kids saying "Trix is for kids"

29) TRIX: rabbit has play money from inside cereal box

30) TRIX: rabbit and magic lamp

31) TRIX: repeat of 29

32) TRIX: repeat of 30

33) TRIX: rabbit and little girl as nurse

34) TRIX: rabbit dreams of cereal

35) TWINKLES: magic elephant and friends are comic book on back of box

36) TRIX: repeat of 28

37) TRIX: repeat of 24

38) TRIX: rabbit shuns carrots for cereal

39) TRIX: rabbit dresses up as Indian and must do Indian dance to get cereal―ethnic

40) TRIX: repeat of 33

41) TRIX: repeat of 13

42) TRIX: repeat of 18

43) LUCKY CHARMS: Boris Badanoff and Natasha try to capture leprechaun

44) RING Os: cereal like rings   actress from 222?

45) COCOA PEBBLES: Flintstones eat cereal

46) CAP 'N CRUNCH: Crunchberry beast eats cereal

47) TRIX: repeat of 13

48) TRIX: rabbit in disguise asks kid if rabbit should be allowed to eat cereal, and that he should vote on the back of the box, and kid says "Silly rabbit, Trix ae for kids"

49) TRIX: rabbit dresses like a ghost

50) TRIX: rabbit disguised as fortune teller

51) SUGAR CRISP: Sugar Bear tells story of his childhood

52) KING VITAMAN VITAMINS: King tells viewers to watch how   Sir Laugh-It-Up and the Not-So-Bright Knight get the   king into trouble

7.13 FOOD PRODUCTS

1) SEGO: liquid diet food from Pet Foods―slim woman walking down street is unknown Tippi Hedrin―circa 1963

2) SEGO: woman walks and men turn to stare

3) SEGO: woman at part denying herself dessert

4) SEGO: woman at cafeteria selecting dessert―Sego helps you through the "temptation hours"

5) SEGO: temptation of woman at bridge party

6) SEGO: woman at home picks at dessert

7) SEGO: in hot soup flavors―woman feeding family

8) SEGO: for between meal snacks―helps hold off the temptation hours

9) SEGO: pendulum swings―indicates temptation hour

10) SEGO: woman in kitchen between meals and hungry

11) SEGO: another woman hungry in her kitchen

12) SEGO: could you fit in your wedding dress today?

13) SEGO: mom at beach in bathing suit

14) SEGO: couple at beach―for the joy of a slender figure

15) SEGO: mom is two sizes smaller now!

16) SEGO: couple in snow

17) SEGO: barker at carnival can't guess woman's weight

18) SEGO: same as No. 4

19) SEGO: same as No. 14

20) SEGO: couple at mountain stream

21) SEGO: new Mardi Gras flavors―French vanilla, Chocolate fudge―stick figures

22) SEGO: couple on boat

23) SEGO: same as No. 17

24) SEGO: same as No. 14

25) SEGO: same as No. 14

26) SEGO: glasses emptied―stress flavors

27) SEGO: same as No. 14

28) SEGO: couple walking in city at night

29) SEGO: same as No. 20

30) SEGO: same as No. 20

31) SEGO: same as No. 21

32) SEGO: same as No. 20

33) SEGO: man pulls Sego cans from well with bucket

34) SEGO: same as No. 20

35) PLEASE NON-DAIRY CREAMER: Pet Foods product―shows milk wagon making its deliveries

36) SEGO: couple running in rain

37) SEGO: tropical flavors―parrot talks

38) SEGO: same as No. 36

39) SEGO: eat it frozen like ice cream

40) SEGO: same as No. 23

41) SEGO: same as No. 36

42) SEGO: same as No. 21

43) SEGO: woman showing off new fashions in slim figure

44) SEGO: white silk suits―only for slim figures

45) SEGO: woman emerges from bath―pamper yourself

46) SEGO: same as No. 36

47) SEGO: be one of summer's people and look nice in latest fashions

48) SEGO girl romps through meadow

49) SEGO: cute girl shops―"There she goes, she's a Sego Girl" in background to the tune of "Tangerine"―in COLOR

50) SEGO: girl running through meadow

51) SEGO: pour Sego into glasses―girl in meadow

52) SEGO: same as No. 49―only B&W

53) SEGO: three new flavors

54) SEGO: winter flavors―four of them

7.14 FOOD PRODUCTS

1) SEGO DIET DRINK: pretty, thin woman goes shopping with man singing "Why don't you be a Sego girl and enjoy the joy of a new slender, Sego you" to strains of "Tangerine"― 1967 ad campaign

2) PET CANNED SKIMMED MILK: close-up of product with announcer touting benefits of its low caloric content

3) SEGO: repeat of 1

4) MUSSELMAN'S APPLESAUCE: Asian boy karate-chops a tree and finds a jar of applesauce inside―ethnic

5) SEGO: repeat of 1

6) MUSSELMAN'S APPLE JUICE: country girl finds juice in tree

7) SEGO: repeat of 1

8) MUSSELMAN'S APPLESAUCE: man opens tree in front yard to get "fresh from the tree" product

9) SEGO: Linda Gray admires slender reflection in shop windows―celebrity 1967    see also No. 33 below

10) SEGO: repeat of 1

11) PET INSTANT NONFAT DRY MILK: mother serves instant milk, "the modern answer to high milk bills"

12) SEGO: woman drinks liquid food

13) SEGO: repeat of 12

14) SEGO: woman chases little girl in meadow

15) SEGO: repeat of 14

16) SEGO: repeat of 12

17) SEGO: repeat 14

18) SEGO: similar to 12

19) SEGO: repeat of 14

20) SEGO: repeat of 4

21) SEGO: repeat of 12

22) SEGO: repeat of 8

23) SEGO: repeat of 12

24) SEGO: repeat of 6

25) SEGO: repeat of 14

26) PET EVAPORATED MILK: close-up of food

27) SEGO: repeat 12

28) SEGO: repeat of 26

29) SEGO: repeat of 14

30) SEGO: repeat of 11

31) SEGO: repeat of 12

32) SEGO: repeat of 11

33) SEGO: repeat of 9

34) SEGO: woman at beach shows off very slim figure, with camera distortion making her look unnaturally thin

35) SEGO: woman with big dog feels better when she stays slim

36) SEGO: woman runs through meadow

37) SEGO: repeat of 35

38) SEGO: repeat of 36

39) SEGO: press conference is held with talking Sego can, "Naturally sweetened, no cyclamates, no saccharin"

40) SEGO: newspaper dated 1970 with announcement of new diet drink is glued to Sego can

41) SEGO: woman walks on beach wearing winter coat, with female announcer saying "You can disguise your body in winter, but summer is body season"

42) repeat of 41



7.15 FOOD PRODUCTS

1) SEGO LIQUID DIET FOOD: thin woman is admired as she walks around town while unseen woman says "Tone up as you slim down" Tippi Hedrin―1963

2) SEGO: woman resists temptation of eating good food in favor of liquid diet, "See the pounds go with Sego"

3) SEGO: woman tries on form-fitting dress while husband and daughter look on admiringly

4) SEGO: introduction of hot soup flavors; woman eats soup in a "sociable new way"

5) SEGO: women playing cards eat fattening snacks, but one woman is smug because she drinks Sego and therefore can afford to eat snacks now and then

6) SEGO: housewife snacks on doughnuts because she cannot make it through the "temptation hours" of the late afternoon, but when she drinks Sego for lunch she is not hungry again until dinner

7) SEGO: secretary on coffee break cannot make it through the "temptation hours", but after drinking Sego for lunch she will not eat again until dinner

8) SEGO: glass of Sego is featured as newest flavor Chocolate Malt

9) SEGO: repeat of 7

10) SEGO: woman drinks 900 calories for lunch and it prevents hunger between meals

11) SEGO: housewife in kitchen is hungry at 3:30 with implication that her non-Sego diet food leaves her empty

12) SEGO: similar to 10

13) SEGO: repeat of 4

14) SEGO: product is poured into glass

15) SEGO: sketches of character named Maxine dreaming of food with voice of Hans Conreid

16) SEGO: secretary is hungry at 10:30 in the morning and she cures this hunger with Sego

17) SEGO: woman looks at photographs when she was thinner

18) SEGO: woman looks at wedding photographs when she was thinner

19) SEGO: repeat of 11

20) SEGO: woman drinks fruit-flavored Sego

21) SEGO: woman yearns to return to her "wedding dress size"

22) SEGO: cleaning ladies drink Sego pretending to be like high society

23) SEGO: men at beach stare at slim mother

24) SEGO: woman drinks new party flavors of cocoa and cherry

25) SEGO: "For the joy of a slender figure" couple on beach walk while narrator says "miracle meal" keeps her slim

26) SEGO: man's wife is "two sizes younger"

27) SEGO: similar to 25

28) SEGO: similar to 25

29) SEGO: carnival worker guesses woman's weight at 120 pounds as she knows "joy of a slender figure"

30-37) SEGO: similar to or repeats of 25

38) SEGO: drink is poured into glass

39) SEGO: repeat of 25

40) SEGO: repeat of 25

41) SEGO: slender women model new stretch fabrics

42) SEGO 42 to 45 are either similar to or repetitions of 25



7.16

1) SEGO LIQUID DIET FOOD: "for the joy of a slender figure" woman and man on date walk in downtown city at night

2) SEGO: "for the joy of a slender figure" young couple walk in country

3) SEGO: slender women model latest fashions

4) SEGO: young couple walk on beach while narrator discusses slender figure and balanced nutrition in liquid diet, "the magical meal that helps keep you slim"

5) SEGO: repeat of 4

6) SEGO: miniature figurines march in parade to highlight Mardi Gras flavors

7) SEGO: repeat of 4 with PLEASE NON-DAIRY CREAMER on end

8-12) SEGO: similar to or repeats of 4

13) SEGO: introduction of two new flavors for women who dare to w ear figure-emphasizing white, which is strictly for the slender figure

14) SEGO: pretty girl enters department store and buys lots of clothes as someone sings "There she goes, she's a Sego girl" to strains of "Tangerine"

15) SEGO: woman exits tub and enjoys "her time" admiring herself in mirror

16) SEGO: drink is poured into glass

17) SEGO: couple on date walk around town at night

18) SEGO: repeat of 17

19) SEGO: introduction of "nice, new taste, so special we put in it a a nice, new can"

20-22) SEGO: similar to 19

23) SEGO: couple caught in rainstorm run to shelter as narrator says "Sego was made to take care of a lovelier, more slender you"

24) SEGO: similar to 23

25) SEGO: drink is poured into glasses announcing three new flavors

26-31) SEGO: repeats of 15 and 25

32) SEGO: woman runs through meadow while announcer says "We like girls to look like girls, so we make Sego come in 20 very girlish flavors. We like girls to look like Sego girls."

33) SEGO: girl runs through meadow and drink is poured into glass

34-37) SEGO: similar to 15

38) SEGO: similar to 15 with PET MILK EVAPORATED MILK on end with "more than double the cream in ordinary milk", an odd place to put a diet drink ad

40-43) SEGO: repeat of 38

7.17 FOOD PRODUCTS

1) HAPPY SOUP: free kite offer―boys prepare and fly kite (1965-1966)

2) HAPPY SOUP: secret meeting of the Happy Soup Club―secret decoder offer―Sterling Holloway voice-over―little boys in clandestine meeting (1966)

3) HAPPY SOUP: secret messages written―little boys write messages girls can't break―until little girl send in for free secret message kit

4) HAPPY SOUP: Sterling Holloway―color―with Donald Duck for vegetable soup―copyright 1965―from Heinz

5) HAPPY SOUP: Pluto for chicken noodle from Heinz―1965

6) HAPPY SOUP: Mickey Mouse for cream of tomato soup from Heinz―1965

7) KELLOGG'S CORN FLAKES: Homer and Jethro in corny spot―Homer visits Dr. Jethro―with Chinese (Confucius) picture of the world―tell corny jokes―free book offer

8) BURRY'S INTERNATIONAL CRACKERS: man at party tastes the ethnic crackers and becomes different stereotypes―Italian playboy, Napoleon, Viking for Danish, wooden shoes for Dutch

9) BREAKSTONE YOGURT: boxer Rocky Graziano plays in a string quartet, then plugs yogurt/sports

10) BREAKSTONE COTTAGE CHEESE: small curds―"dumps the lumps"―elegant couple dining

11) WISHBONE RUSSIAN DRESSING: still picture and one voice wondering why it is a red Italian dressing, the other accented voice proclaiming that it's all red Russian dressing

12) GOODMAN'S EGG NOODLES: comic woman cook rolls out noodle batter―about 10 feet of it―then shows that Goodman's is better

13) OVALTINE: various ways to sleep warmly―cup of Ovaltine―adult angle for night, and also breakfast

14) SKIPPY NUTS: watch out for a "nut nut" at your party―man grabs all the nuts at adult party

15) METRECAL: San Franciso scenes "the Metrecal for lunch bunch"―rich foods but this group drinks Metrecal for lunch then dines heavily at night

16) WHEATIES: B&W scenes of New York Giants football team preparing to play―and playing―NFL tie-in

17) LAY'S POTATO CHIPS: Bert Lahr and young son Oliver―Lahr can't eat just one―tears bag from boy's hands

18) CARNATION SLENDER: thin woman model on New York streets shows her secret―drinks diet food―just add milk

19) RATH BLACKHAWK CHAMPAGNE HAM: Louis Nye explains how one of the hams in circulation actually has no champagne―the workers drank the champagne

20) RATH MEATS: Louis Nye at outing gives awards to hot dog and loaf makers―sings the Rath loyalty song

21) BURRY'S SCOOTER PIE: New York-accented boy in fifth grade stands before class to explain why Scooter Pie is "my favorite food"

22) FRITOS CORN CHIPS: fat woman and thin man on teeter-totter argue over what goes better with Fritos―then band members argue―then young boy explains they even go well with nothing―rhetorically similar to Miller Lite Beer ads (less filling/tastes great)

23) MORTON SALT: B&W man with grocery bag enters movie house showing war film―pulls out celery stick and box of salt―drops box which then rolls to boy who sprinkles salt on his popcorn

24) POST TOASTIES CORN FLAKES: "fresh corn flavor is what you get"―corn on cob with each niblet a corn flake

25) BAKER'S COCONUT: woman's glasses fog up every time she opens a box of coconut or inspects her cake icing―it's moist

26) HEINZ GREAT AMERICAN SOUPS: makes condensed soup look ugly―no water added to this Cream of Mushroom

27) HEINZ GREAT AMERICAN SOUPS: water and soup mix―versus full strength soups―"the soup you don't dilute"

28) HEINZ GREAT AMERICAN SOUPS: they really ought to package condensed soups with water―two-pack of water and soup

29) HEINZ GREAT AMERICAN SOUPS: more soup you don't dilute―Chicken Noodle―the soup you don't dilute

30) HEINZ GREAT AMERICAN SOUPS: the soup you don't dilute―30 seconds version of No. 29

31) HEINZ GREAT AMERICAN SOUPS: open can of condensed soup

32) HEINZ GREAT AMERICAN SOUPS: Vegetable Beef compared to condensed soup on the left

33) HEINZ GREAT AMERICAN SOUPS: five animated cans bounce along―dramatically introduced―five new ones added to original six

34) HEINZ GREAT AMERICAN SOUPS: five new flavors―you don't dilute them

35) HEINZ GREAT AMERICAN SOUPS: cowhands on old Texas cattle drives―chuck wagon man made Chili Beef soup captured in Heinz kitchens

36) HEINZ GREAT AMERICAN SOUPS: Texas cattle drive―30-second version of No. 35―"big hunger"

37) HEINZ GREAT AMERICAN SOUPS: San Francisco at turn-of-the-century―Chicken Rice with Mushrooms―for hungry families

38) HEINZ GREAT AMERICAN SOUPS: San Francisco―30-second version of No. 37

39) HEINZ GREAT AMERICAN SOUPS: in early San Francisco―for Chicken Rice soup―B&W 30 seconds

40) HEINZ GREAT AMERICAN SOUPS: farmers in early Kansas― vegetable―back home on the farm

41) HEINZ GREAT AMERICAN SOUPS: early Kansas―60 seconds but not the same as No. 40

42) HEINZ GREAT AMERICAN SOUPS: first came homemade soup―then condensed―the dry―what next, pilled soup?―not at Heinz―Howard Da Silva voice-over

43) HEINZ GREAT AMERICAN SOUPS: similar to No. 42 but 60 second version―B&W

44) HEINZ GREAT AMERICAN SOUPS: man to marry bimbo chorus girl breaks mom's heart until girl makes homemade soup―actually canned Heinz

45) HEINZ GREAT AMERICAN SOUPS: 30-second version of No. 44

46) HEINZ GREAT AMERICAN SOUP: Louise Lasser makes soup for her kids

47) HEINZ GREAT AMERICAN SOUPS: heart-appetite men at diner want homemade soup―waitress palms it off as authentic―"it isn't ethical, but it's possible"

48) HEINZ GREAT AMERICAN SOUPS: Burl Ives sings for it

49) HEINZ GREAT AMERICAN SOUPS: man at table eats soup with monologue in background

50) HEINZ GREAT AMERICAN SOUP: couple camping wants to stay close to home with soup―"about as close as you can get to homemade soup without making it yourself" campaign

51) HEINZ GREAT AMERICAN SOUP: middle-aged couple in nostalgic setting―"about as close as you can get to homemade soup without making it yourself" theme

52) HEINZ GREAT AMERICAN SOUPS: cold farmers want soup―"about as close as you can get to homemade soup without making it yourself" theme



7.18 FOOD PRODUCTS

1) CARNATION GRANOLA BREAKFAST BAR: food fries as announcer says that one granola bar plus milk provides as much nutrition as a bacon and egg breakfast

2) CARNATION INSTANT BREAKFAST: couple ride bikes and boats and do not have time for a regular breakfast

3) FLORIGOLD GRAPEFRUIT: woman in chauffeur-driven car with chef ride through fruit grove seeking best grapefruits for taste and dietetic qualities

4) FLORIGOLD GRAPEFRUIT: pretty stewardess serves grapefruit to passengers

5) PEPPERIDGE FARM CHOCOLATE CAKE: announcer reminisces about old-fashioned nature of home-baked cakes

6) PEPPERIDGE FARM GINGERMAN COOKIES: time-lapse photography shows cookies baking

7) SWANSON FROZEN DINNERS: middle-aged couple eat dinners

8) SWANSON FROZEN DINNERS: young son gets to choose any frozen dinner he desires

9) ACCENT FLAVOR ENHANCER: young black woman gets back to basics by reviewing her ABCs, "Accent Before Cooking"

10) PEPPERIDGE FARM FROZEN TURNOVERS: time-lapse photography shows turnovers baking

11) LAND O'LAKES MARGARINE: cartoon cows talk

12) SWANSON FROZEN DINNERS: young couple eat dinners

13) SARA LEE CHOCOLATE CAKE: little black child eats cake

14) SARA LEE RAVIOLI: close-up of raviolis

15) SARA LEE POUNDCAKE: mother serves cake to kids

16) SARA LEE FROZEN FRUIT PIE: man shipwrecked on island eats pie―fantasy

17) PARKAY MARGARINE: laughing Latino man argues with margarine box because when he opens Parkay lid it says "mantequilla" (butter) and he knows it is margarine, but when he finally tastes it he says "mantequilla" while the box says "Parkay"―ethnic

18) PARKAY MARGARINE: Todd Bridges black and white boy laugh as margarine box says "butter" until they taste it, when the box then says "Parkay"

19) CRACKER BARRELL COLD PACK CREAM CHEESE: people spread cheese onto crackers

20) ACCENT FLAVOR ENHANCER: woman tells viewers to remember their ABCs, "Accent Before Cooking"

21) ACCENT: repeat of 9

22) ACCENT: similar to 20

23) JAYS POTATO CHIPS: Beethoven's hands are shown composing his Fifth Symphony using a pencil, which is the premium in a bag of chips

24) JAYS POTATO CHIPS: little boy in theatre makes noise eating chips

25) HORMEL SPAM SPREAD: woman spreads Spam onto four slices of bread for a cost of fifty cents

26) HORMEL FROZEN DINTY MOORE STEW: picture of polar bear and bowl of stew on snow

27) KWIK MAKE PANCAKE BATTER: women visit new neighbor and watch her make pancakes using frozen batter

28) KWIK MAKE PANCAKE BATTER: mother makes pancakes for family

29) PRINGLES POTATO CHIPS: construction workers eat chips

30) CRISCO OIL: young girl fries chips for boyfriend

31) PRINGLES POTATO CHIPS: young boy visits family and brings his own chips

32) PRINGLES POTATO CHIPS: woman on picnic enjoys crispy chips which retain crunch even in humid summer

33) PRINGLES POTATO CHIPS: young man meets his girlfriend's parents and he introduces them to joys of Pringles

34) PRINGLES: repeat of 32

35) PRINGLES POTATO CHIPS: man at his boss' party watches as wife corrects boss on questions of chips

36) CRISCO OIL: woman serves French fries at kids' party

37) PRINGLES POTATO CHIPS: man at diner brings own chops

38) PRINGLES POTATO CHIPS: black family chide father who returns from shopping without Pringles, "Once you've tried Pringles the others just don't stack up"

39) PRINGLES POTATO CHIPS: British couple entertain American couple who brought their own chips, and the British love the newfangled chips, "Bright chaps these Americans, what?"

40) PRINGLES POTATO CHIPS: babysitter brings own chips

41) PRINGLES POTATO CHIPS: family at beach eat chips

42) HUNT'S TOMATO PASTE: contents of can emptied onto plate retains its shape because it is so thick

43) SWIFT CORNED BEEF FOR ROASTING: woman unwraps corned beef brisket and bakes rather than boils it, "The new generation of corned beef"

44) SWIFT LAZY MAPLE BACON: woman fries bacon with man in background singing "Woman cooking breakfast for her man"―sexist

45) CHIFFON MARGARINE: Mother Nature tells children at picnic that their bread and butter tastes good, but kids say she was fooled because it was margarine; a vengeful Mother Nature creates a rainstorm, declaring "It's not nice to fool Mother Nature"

46) LIBBY'S: man urges viewers to get a Libby's talking rag doll, which says "Hello, I'm Libby, Libby, Libby"

47) OKRAYS HASH BROWN POTATOES: Jack Gilford as a hash brownie peels potatoes

48) UNCLE BEN'S RICE: owners of famous restaurants tout use of rice, including Cape Cod Room in Chicago, Brenners in New Orleans, The Bistro in Los Angeles and The Forum in New York

49) PACIFIC MOUNTAIN BARTLETT PEARS: photograph of pears

50) KEN-L RATION DOG FOOD: kids at dog show

51) BLUE DIAMOND SMOKEHOUSE ALMONDS: group eats nuts after   white water rafting

52) KING VITAMAN CEREAL: King Vitaman eats breakfast with   "that sweet corn taste" with kids

53) CORN KING BACON: close-up of bacon frying "Sweet and   fresh as a country morn"

54) Repeat if 53

55) MCDONALD'S: kids drink frosty shakes

56) MCDONALD'S: kids eat cookies

57) MCDONALD'S: "Two all beef patties, special sauce lettuce cheese pickles onions on a sesame seed bun"

58) MCDONALD'S: Terry Garr goes shopping with her little   girl―1974   celebrity



7.19 FOOD PRODUCTS

1) CHICKEN OF THE SEA TUNA: psychedelic animation―1960s―it has personality

2) NABISCO SHREDDED WHEAT: average white family eating shredded wheat at breakfast table

3) DANNON YOGURT: 10-second spot to introduced new blueberry flavor

4) BLUE PLATE FOODS: kids riveted to television program don't even hear mom (Ruth Buzzi) coming home―she makes sandwiches with Blue Plate mayonnaise, peanut butter, etc―then she gets hooked and doesn't hear dad returning home

5) LIPTON ONION SOUP MIX: for California party dip mixing―shows various types of dippers

6) DUNKIN' DONUTS: cooks take the Dunkin' Donut University pledge―all white men are graduating

7) DRAKE'S GOLDEN YODELS: little boy gets headaches, is nervous, irritable―then he discovered a cure: this chocolate cake roll―done as if it were an aspirin ad―he really never has a headache, he just loves Yodels

8) BETTY CROCKER CAKE MIX: grandmother is faking―using Betty Crocker and passing it off as homemade

9) QUAKER OATS: little blonde girl sample oatmeal from three bears―decides that baby bear has the creamiest―it must be Quaker Oats―10 seconds

10) JELL-O GELATIN: everyone stuffed after big meal―but they all have room for Jell-O―old Scotchman speaks too

11) DIET MILK: woman slurping with straw―it only tastes fattening―8 second

12) ACCENT: Thursday is stew night at the Mulligan's―family bored, until mom uses MSG―family blends "hummm" just as Accent blends flavors

13) CRACKER JACK: Jack Guilford on train steals little sleeping boy's Cracker Jacks―"some kids never grow up"

14) OSCAR MAYER WIENERS: little boy sings the Oscar Mayer song as he sets up hot dog stand in middle of nowhere―lonely car stops to buy―"Oh, I'd love to be an Oscar Mayer wiener"

15) OCEAN SPRAY CRANBERRY JUICE COCKTAIL: man tastes it and tries to describe its taste

16) KENTUCKY FRIED CHICKEN: "Escape"―bizarre scenario as housewives escape their kitchens to buy Colonel Sander's chicken―done like prison escape movie with women plotting and executing escapes lifting manhole covers and running city sewers, descending on a KFC store, then reentering the tunnels to bring the chicken home for dinner (Clio winner for 1968)

17) STELLA D'ORO BREADSTICKS: wealthy Italian man on phone in palatial office―servant cook enters with coffee―man eats a breadstick shaped like a cigar

18) BUGLES SNACKS: "the brave Bugles kicked out of potato chip sections in supermarkets across the nation"―now declaring war on potato chips―singing "All we want is a chance, to get in your house, to get in your mouth" as they parade by with banners and sing like Man of La Mancha

19) CHEF BOY-AR-DEE RAVIOLI: dozens of Italian children sitting outside at table sing "Ravioli" song and eat this product―sung to the tune of "Alouette, Gentile Alouette"

20) INSTANT BUTTER-NUT COFFEE: Stan Freberg animated spot―subliminal advertising―but the name blares out with music and graphics

21) CHICKEN OF THE SEA TUNA: psychedelic―same as No. 1

22) NABISCO TIFFIN COOKIES: Englishman delivers for adults only message for Nabisco's new adult cookie―drops his monocle in his teacup

23) MY-T-FINE LEMON FLAVOR PIE FILLING MIX: peel lemon and twist for juice

24) DISTRACTIONS NEGLIGEE: man rages at wife who smashed the car―she responds by being dressed sexily in flimsy negligee―"when you smash the car, you better have a distraction to wear"―sold at Penny's

25) DRAKE'S YANKEE DOODLE CUPCAKES: man eats a chocolate cupcake and remembers his childhood and what he ate―always room for a Yankee Doodle

26) BURGER CHEF: cute kids eating at this hamburger restaurant with soft folksinger in the background―"the super chef" is their big hamburger―"We always treat you right"

27) JACK-IN-THE-BOX: hook and ladder fire truck pulls in to this restaurant and orders―order is read by the time the long truck drives through

28) JACK-IN-THE-BOX: gangster motif as man is taken off the street for a long ride―but they stop to order at the drive-through restaurant―but police car is following them

29) CRESTWOOD MARKETS: baker, greengrocer, and butcher boast ―pie in the face of the baker

30) BIRDSEYE: PIZZA STIX: man shouts "Pizza people, put down your pies!"―the alternative is now here as they all rush out to buy frozen product

31) BURGER CHEF: President of the United States driven in his limousine with Secret Service and police escort―arrive restaurant when two all-business Secret Service men enter and order two super chef burgers, one fries, and a shake―attendant adds, "Tell him I think he's a great guy."

32) JACK-IN-THE-BOX: police cars chases robbers car through the drive-through restaurant―both make orders, then continue the chase

33) JELL-O GELATIN: it's put bounce in the baby Jell-O week―animated bratty baby who loves Jell-O

34) LIBBY'S CUT GREEN BEANS: young couple dropping green beans into each other's mouths―so young, so tender―the beans not the lovers

35) CARNATION SLENDER: zippers on bathing suits and dresses slide easily

36) SALADA ICE TEA MIX: split-screen as two men make ice tea―one uses mix, the other brews tea and breaks pitcher when hot tea poured into ice in it

37) TANG: clever mix of visual and audio as boy makes and drinks Tang, his moves mimicked with railroad sounds of engines and whistles

38) KELLOGG'S RICE KRISPIES: "it's going to be a rice day today"―mom, pop, and boy on their yacht eat this cereal for breakfast

39) WHISTLES: new General Mills snack―Joe E. Brown in small role

40) DRAKE'S COFFEECAKE: Napoleon held hand in his coat to hid the small coffeecake he ate―from Borden's

41) COLONIAL FRANKS AND BOLOGNA: Great Moments in Colonial History―Washington at Valley Forge eats hot dogs

42) STOP N SHOP MARKETS: minipricing is low-price concept here―shows man types of foods being eaten―image is that on a nation of plenty

43) BUTONI INSTANT PIZZA: Italian-accented cook will teach how to make pizza―frozen little pizzas popped in toaster―then Mr. Butoni gives words of wisdom, "Always listen to your mamma, and buy my pizza."―ethnicity

44) RICH'S: the story of Rich's great tree―beautiful tree is cut down in forest, then transported to city, decorated for Christmas greeting

45) DREAM WHIP: woman puts imitation whipped cream on strawberries―"Adios" is song in background

46) LINDE STARS: long stocking woman's leg with costume jewelry hanging from toe―from Union Carbide NOT FOOD

47) NABSICO OREO COOKIES: animated―Oreo cookies as first thing in the world―then came little boy who then needed milk―and so there was milk―and before you knew it the world was full―parody of Biblical creationism

7.20 FOOD PRODUCTS

1) TRIX CEREAL: rabbit shows play money inside box

2) LUCKY CHARMS CEREAL: kids chase leprechaun in forest

3) TRIX CEREAL: rabbit impersonates teacher

4) LUCKY CHARMS CEREAL: kids chase leprechaun in art museum

5) TOTAL CEREAL: mother gives family vitamins in this    enriched cereal "What's a mother to do?"

6) LUCKY CHARMS CEREAL: kids chase leprechaun in cave

7) LUCKY CHARMS CEREAL: kids chase leprechaun over tightrope

8) TRIX CEREAL: rabbit impersonates Sherlock Holmes

9) LUCKY CHARMS CEREAL: Natasha and Boris chase leprechaun

10) TRIX CEREAL: rabbit steals cereal and escapes in boat

11) LUCKY CHARMS CEREAL: kids chase leprechaun in tunnel

12) TOTAL CEREAL: wife worries about husband who works late yet still needs his vitamins

13) LUCKY CHARMS CEREAL: kids play with mini-kite found   inside box

14) TRIX CEREAL: rabbit uses bloodhound to find Trix

15) LUCKY CHARMS CEREAL: leprechaun uses magic to grow   cereal on trees

16) TRIX CEREAL: rabbit dreams of Trix

17) TRIX CEREAL: rabbit enters contest to win Trix prize

18) LUCKY CHARMS CEREAL: kids chase leprechaun on mountain

19) TRIX CEREAL: "The votes are in" and the rabit earns   right to eat Trix cereal

20) VITAL 7 CEREAL: adult cereal with vitamins

21) TRIX CEREAL: rabbit on soapbox asks kids for right to   eat Trix―kids must send in ballots

22) TRIX CEREAL: rabbit in small airplane

23) TOTAL CEREAL: mother feeds family cereal with vitamins

24) TRIX CEREAL: rabbit impersonates park worker

25) LUCKY CHARMS CEREAL: kids chase leprechaun

26) TRIX CEREAL: rabbit is firefighter

27) TRIX CEREAL: rabbit pretends he is on television

28) LUCKY CHARMS CEREAL: kids chase leprechaun in forest

29) TWINKLES CEREAL: comic book is attached to back of box

30) TRIX CEREAL: rabbit in fun house

31) TRIX CEREAL: rabbit as sculptor

32) LUCKY CHARMS CEREAL: kids chase leprechaun

33) TRIX CEREAL: rabbit plays with rabbit-racer premium

34) LUCKY CHARMS CEREAL: kids set trap for leprechaun

35) TRIX CEREAL: kids hide new Trix from rabbit

36) LUCKY CHARMS CEREAL: kids chase leprechaun

37) TRIX CEREAL: rabbit almost gets to eat cereal

38) LUCKY CHARMS CEREAL: kids chase leprechaun in tunnel

39) TRIX CEREAL: "The votes are in" and the rabbit gets to   eat the cereal thanks to the kids' vote

40) LUCKY CHARMS CEREAL: kids chase leprechaun in boat

41) COCOA PUFFS CEREAL: two birds lost at sea are found

42) COCOA PUFFS CEREAL: cuckoo birds hiding in well scream   "I'm cuckoo for Cocoa Puffs"

43) COCOA PUFFS CEREAL: cuckoo birds in Model T car

44) COCOA PUFFS CEREAL: cuckoo bird tied to cuckoo tree

45) FROSTYO'S CEREAL: talking cereal

46) COCOA PUFFS CEREAL: cuckoo birds lost in cave

47) FROSTY-O'S CEREAL: wizard transports knight about to do battle with dragon so he can get strength from cereal

48) COCOA PUFFS CEREAL: cuckoo birds drill for oil

49) COCOA PUFFS CEREAL: man times bird to see how long it   takes to go cuckoo―one second

50) FROSTYO'S CEREAL: talking cereal

51) COCOA PUFFS CEREAL: psychedelic colors on kids shirt

52) COCOA PUFFS CEREAL: cuckoo birds go mountain climbing

53) COCOA PUFFS CEREAL: bird thinks he is cured of going   cuckoo for Cocoa Puffs, but he is not

54) FROSTYO'S CEREAL: buccaneers fight over cereal

55) COCOA PUFFS CEREAL: birds play with flying saucer    premium

56) COCOA PUFFS CEREAL: bird goes cuckoo for Cocoa Puffs

57) COCOA PUFFS CEREAL: bird becomes rainmaker

58) FROSTY-O'S CEREAL: animal characters love Frosty-o's

59) COCOA PUFFS CEREAL: bird is tuba player

60) COCOA PUFFS CEREAL: bird hides inside cuckoo clock



7.21   FOOD PRODUCTS

1) CHUG-A-MUG SOUP DRINK MIX: pseudo Charlie Chan, Little Orphan Annie and magician drink this mix

2) DEL MONTE CANNED SWEET PEAS: natural peas in the pod are as good as these canned peas

3) OCEAN SPRAY CRANAPPLE JUICE: apples and cranberries are mixed to provide this new drink

4) NO PRODUCT IDENTIFICATION: lots of close-up shots of fruits, vegetables and fish with egg falling out of   basket

5) BLUE PLATE MAYONNAISES: man watching Madame Butterfly takes food out of briefcase and makes sandwich

6) PLUMROSE COOKED HAM: man makes sandwich to classical   music

7) HEINZ KETCHUP: woman pours catsup on fries

8) OCEAN SPRAY: shot of Stock Yard Inn in Chicago, Ernie's in San Francisco, Brennan's in New Orleans, Tony's East in New York all serve cranberry relish

9) AWAKE FROZEN CONCENTRATE ORANGE JUICE: Lena Horne drinks this juice―celebrity

10) CONTADINA TOMATO SAUCE: people arguing about merits of   old-fashioned vs. modern tomato sauce

11) MAYPO OATMEAL CEREAL: Mickey Mantle whines "I want my Maypo"

12) HUNT'S TOMATO SAUCE: woman uses sauce in cooking

13) HUNT'S TOMATO SAUCE: woman creates romantic atmosphere for her husband while cooking with sauce

14) BOSCO CHOCOLATE SYRUP: little boy demonstrates his   independence by making his own chocolate milk

15) OCEAN SPRAY JUICE: apple juice and cranberry juice are   mixed to create new drink

16) CAMPBELLS SOUPS: "How do you handle a hungry man? The Manhandlers!" sung by man who did "Rawhide". Man doing heavy lifting will work up an appetite for soup.

17) BOSCO CHOCOLATE SYRUP: kids play at camp and drink Bosco as it puts muscle in their hustle

18) ACCENT: Nature's Reville for food―woman flavors all her foods with Accent

19) BETTY CROCKER NOODLES ALMONDINE: French girl given gift of this recipe from her grandmother

20) TOASTEM ANIMALS: cartoon safari hunts lions, tigers and elephants and toasts them for breakfast

21) OCEAN SPRAY CRANBERRY JUICE: girl can't describe drink   except to say "It's pretty great"

22) NABISCO TEAM FLAKES: Roman legions woke up hungry and   ate a variety of grains, much like this cereal―nice   shot of Roman army marching

23) SAAB: rodeo rider atop automobile ropes Volkswagen   Beetle but can't get Saab

24) INSTANT NESTEA: Mrs. James Watt in Colonial garb is   excited about steam (joke of steam engine?) and gushes about merits of instant tea

25) DRAKE'S DEVIL DOGS: Jesse White tries to get little girl eating this ice cream bar to buy another box for her   eleven brothers

26) ACCENT: housewife cooks to bugle playing reveille while   using Accent

27) AUNT JEMIMA PANCAKE SYRUP: young boys at military school eat pancakes with syrup

28) NALLEY'S VARIETY PACK: mother is attacked by her    children and neighbors and dog for packs of chips

29) CERTS BREATH MINTS: shots of couples kissing while   narrator claims "Certs encourages kissing"

30) WHITE STAR TUNA: mermaid makes sandwiches while in water

31) GOLDEN GLOW MARGARINE: shots of margarine melting on   pancakes and muffins

32) JELL-O: young soldier visits family and eats like a pig   but prefers light dessert of Jell-O

33) OREO COOKIES: little boy sings "Little girls have pretty curls but I like Oreos"

34) CONTADINA TOMATO PASTE: shots of chili, spaghetti, hot   dogs

35) RONZONI SPAGHETTI: executive at dinner table with other workers happy over fact that non-Italian stores will   carry this spaghetti without resorting to violence―implied Mafia tactic here

36) PREMIUM CRACKERS: noise of crispy crackers being eaten

37) HUNT'S TOMATO SAUCE: woman cooks for husband who is history teacher and basketball coach

38) BUMBLE BEE RED SALMON: can goes upstream just like fish

39) RITZ CRACKERS: mobsters sit around table discussing how no other cracker tastes like a Ritz

40) KRYSTAL HAMBURGERS AND FRIES: professional wrestlers and audience all love these hamburgers and Idaho potatoes

41) CHIPS AHOY COOKIES: man being chased by moon monster is rescued by cookie man―"The nearest thing to heaven"

42) RICE KRISPIES: husband and wife sing to each other like Jeanette MacDonald and Nelson Eddy while eating―comic, funny operatic



7.22   FOOD PRODUCTS

1) BURGER CHEF: man forgoes his mother's home cooking for hamburgers and fries

2) CONTADINA TOMATO SAUCE: Italian mother laments fact that daughter-in-law makes thin tomato sauce

3) JELL-O GELATIN: shots of people of all ages eating Jell-O

4) WESTINGHOUSE CONTINENTAL ELECTRIC OVEN: oven is so efficient wife has time to "express herself" with cooking, so she and husband gain weight (feet)

5) DIAMOND CRYSTAL SALT: cartoon of bird getting salt on self and food

6) JELL-O: cartoon of boy scouts who are prepared by eating Jell-O

7) TOOTSIE ROLL CANDY: man who works in Tootsie Roll factory dresses as woman when he leaves at end of day so children don't ask him for candy

8) ANDERSEN PEA SOUP: cartoon of interviewer who asks makers of soups how they split the peas―Bob Elliott is voice

9) QUAKER OATS: mother urges young son to eat his oatmeal

11) HUNT'S TOMATO SAUCE: hard-hat laborer brings flowers to his wife, with cameo of Burt Mustin―celebrity

12) HEINZ TOMATO KETCHUP: man slaps bottle to get ketchup out

13) CARNATION SLENDER: shots of people drinking Carnation on their lunch hour

14) QUAKER OATS: English Goldilocks answers her fellow questioners about the three bears and the fact that their porridge wasn't as creamy as Quaker Oats

15) WHISTLES CORN SNACK: policeman eats snack in shape of a whistle

16) ADOLPH'S MEAT TENDERIZER: close-up shots of glistening meats that have been tenderized

17) ROSE BRAND PICKLES: whenever this young woman thinks of roses she also thinks of pickles

18) NABISCO THIN CRACKERS: cartoon of woman who goes to the best parties where she finds these thin crackers

19) MORTON SALT: woman tears apart salt box to to show how well packaged Morton Salt is

20) NESTLE'S QUIK: Adam West as Captain Q (with music a la James Bond) steals Nestle's Quik from evil man with Russian accent―celebrity

21) NABISCO FROZEN COOKIES: this dough is so easy to cook that even a husband can do it―sexist

22) FLEISCHMANN'S ACTIVE DRY YEAST: cartoon of little girl who explains to little boys how yeast works

23) MALTEX CEREAL: cartoon of little girl feeding little brother hot cereal

24) OLD LONDON DIPSY DOODLES POTATO CHIPS: man at party won't share his chips and causes riot

25) AUNT JEMIMA'S RESTAURANTS: mummy reads newspaper while narrator urges viewers to take out their mothers for Mothers' Day

26) CHUN KING: Jewish woman likes egg rolls, fried rice and chow mien for non-holidays―ethnic

27) JELL-O: cartoon of people drinking Jell-O cooler

28) KNUDSEN YOGURT: shot of child eating yogurt

29) TEMP TEE WHIPPED CREAM CHEESE: woman in chauffeur-driven Rolls Royce stops for lunch and eats cream cheese and date nut bread in car

30) CLARK CINNAMINT GUM: people dance to lively music while saying "Cinnamint"

31) KELLOGG'S SUGAR SMACKS: little boy eats cereal at night

32) MY T FINE EGG CUSTARD: mother dressed like fashion model serves custard to polite little boys

33) CHEF BOY-AR-DEE: children run through streets of Venice to eat Beefaroni in St. Marks Square

34) INSTANT BUTTER-NUT COFFEE: cartoon of spoon stirring coffee―Stan Freberg

35) PROGRESSO SPAGHETTI SAUCE: old-fashioned Italian woman makes own sauce while modern American woman buys pre-made sauce―ethnic

36) RATH HICKORY SMOKED BACON: Louis Nye endorses smoked FOOD PRODUCTS by Rath―celebrity

37) A & P FOODS: man cuts open tissue box and counts tissues to assure accuracy to customers

38) SEABROOK FARMS FROZEN FOODS: "Put a farm in your freezer"―fantasy

39) DREAM WHIP: Eve hands Adam an apple, then a chocolate soda with low-calorie topping

40) FRIENDS 1649 STYLE BAKED BEANS: this recipe created in 1649 is still in use in New England today



7.23 FOOD PRODUCTS:

1) CAMPBELL'S SOUP: Peter Max-like cartoon with Campbell twins

2) CHUN KING CHOW MIEN: Jesse White in elevator urges passengers to try something different for dinner; as he exits elevator operator says "It takes all kinds" and viewers see that elevator is full of people of many different Asian backgrounds―ethnic

3) HEINZ GREAT AMERICAN SOUPS: young man's mother is upset because he wants to marry bubble-headed chorus girl, but relents when she tastes "homemade" soup made by her future daughter-in-law

4) JACK FROSTED CHOCOLATE SYRUP: hand puppet talks to kids and demonstrates how to make a soda fountain chocolate drink―1950s

5) CHEETOS CHEESE PUFFS: two men on park bench eat snacks that are so light they float away, "...they're real nothings"

6) CAMPBELL'S SOUP: Dave Marr, PGA champion, plays golf and eats soup at home

7) PREMIUM SALTINE CRACKERS: tube of crackers falls into sink but stays dry in its special packaging

8) LARSEN'S CAKES: baker is upset because factory-made cake is as good as his

9) FOREMOST PEACHES: woman drops cream, cottage cheese, ice cream and more on fresh whole peaches

10) CONTADINA TOMATO SAUCE: Italian woman compares her daughter's spaghetti sauce to her daughter-in-law's―ethnic

11) DANNON CHOCOLATE FLAVORED BOKOO: woman eats dessert and inflames man

12) NESTLE'S NESTEA: ice falls between bottles of instant tea

13) HOT PIZZA PUFFS: woman serves food at party

14) JELL-O: Hal Perry as mailman in strange women's house, a la "Arsenic and Old Lace", is fed Jello

15) WHEATENA: bubble-headed woman madly kisses boyfriend saying "I know I feel meaner when I eat my Wheatena"

16) INSTANT QUAKER OATMEAL: apple-pickers are treated to instant oats with apples

17) LAURA SCUDDER'S POTATO CHIPS: little boys leave hospital quiet zone to eat noisy chips

18) UNCLE BEN'S RICE: French chef and waiter eat instant rice

19) DIET MILK DRINK: woman dances the "Swim" and shakes her backside

20) 4C READY BAKED CRUMBS: "Wanted" poster urges viewers to be on lookout for product

21) WILSON'S CERTIFIED FRANKS: early Muppet routine of one Muppet turning other Muppet into hot dog

22) KNUDSEN BUTTERMILK: pills fall from sky while announcer says that buttermilk can calm your mood or sweeten your sour stomach, just like pills can, "the safe soother"

23) SENTRY FOOD STORES: butcher, baker produce worker hype store

24) SUGAR CRISP CEREAL: Sugar Bear is on stage

25) CHRISTY'S PREMIUM CRACKERS: crackers make any food sound crisp, even peanut butter or cheese

26) MINUTE RICE: woman makes shrimp jambalaya and rice

27) FRENCH'S SPAGHETTI SAUCE MIX: obese man is happy after eating spaghetti

28) DANISH PLUM ROSE HAM: man slices cooked ham

29) MIL-KAT CAT FOOD: silhouette of woman feeding cat

30) DAISYS SNACKS: couple dressed in turn-of-century clothes eat Daisys

31) MILK BONE DOG FOOD SNACKS: cartoon of father and son dogs learning tricks for humans

32) LAY'S POTATO CHIPS: trial of man who could not stop eating Lay's; jury exits courtroom singing in rousing gospel fashion "He tried, but he couldn't do it, no one can eat just one"

33) HEINZ KETCHUP: bottles in Wild West saloon have match to see which is thicker; Heinz wins, "the slowest in the West"

34) RICE KRISPIES: Richard Deacon in quarry with workers ready to blast confuses sound of explosions with sounds of cereal popping

35) TANG BREAKFAST DRINK: kids drink Tang and run around

36) MAYPO CEREAL: cartoon of father trying to get son to eat breakfast by pretending a spoonful of cereal is an airplane and the son is an airplane hangar―classic commercial from 1956

37) STELLA D'ORO SNACKS: man at opera drops snack onto lap of pretty girl

38) BETTY CROCKER RICE MILANESE: young Italian girl in Italy buys ingredients for rice Milanese but she could have used instant recipe―ethnic

39) PREMIUM SALTINE CRACKERS: woman re-wraps crackers in its package

40) INSTANT MAYPO: Gil Hodges tells Tom Seaver to get out and play ball but Seaver cries "I want my Maypo"

41) BUITONI INSTANT PIZZA: Italian chef gives pizza to little boys to put into toaster, then Mr. Buitoni asks boys for comments―ethnic

42) VERI THIN PRETZELS: cartoon of "Dutch" Goldilocks and the three bears with German accented announcer

43) JELL-O CREAM PIE MIX: people try to persuade others to try cream pie

44) DEL MONTE PINEAPPLE: Hawaiian man slices pineapple in field―ethnic

45) SMUCKERS JELLIES: people in Orville, Ohio are nice people with nice families and some of them work for Smuckers

7.24 FOOD PRODUCTS

1) HEINZ KETCHUP: slowest ketchup in town

2) LIFE CEREAL: captions with sound―"Have a Great Bowl   Life"―from Nabisco

3) LAURA SCUDDER'S POTATO CHIPS: Senior citizens on porch, "the noisiest chips in the world"

4) COLUMBIAN COFFEE: Juan Valdez with son Ramon,

5) NABISCO PARTY PARTNERS: man eating alone, turns into   party

6) LAURA SCUDDER'S POTATO CHIPS: boy opening bag, "This commercial has been temporarily interrupted due to the noise of the product"

7) TIFFIN COOKIES: Englishman explaining product, "for adults only", "terribly adult"

8) KELLOGG'S RICE KRISPIES: - "Refreshing"―British family at home―British Commercial

9) HOOD ICE CREAM: inspector Check-Point Charlie at plant

10) SHONEY'S BIG BOY RESTAURANTS: double-decker burger, "If you're man enough"

11) CHEX CEREAL: strawberry's eye-view of cereal

12) PINE STATE ICE CREAM: animated, Christmas & Santa Claus

13) BUITONI SPAGHETTI: woman breaking spaghetti

14) HEINZ PICKLE: "We Stand Alone"

15) OREO COOKIES: boy singing about cookies

16) JELL-O: people who like to eat, montage "There's always room for Jell-O"

17) LAURA SCUDDER'S POTATO CHIPS: "easier to open" package

18) LAURA SCUDDER'S POTATO CHIPS: kids at play, chanting  that the chips are the noisiest in the world

19) LAURA SCUDDER'S POTATO CHIPS: kids running to park bench where one kid is eating them―"noisiest in the world"

20) MRS. SCHLORER'S MAYONNAISE: Earl of Sandwich and others eating sandwiches

21) AUNT JEMIMA TOASTER KITCHEN, CINNAMON STICK, CORN    STICKS, AND COUNTRY WAFFLES: "Easy as Toast"

22) HEINZ BABY FOOD: to "Frere Jacques" in many languages, babies being fed around the world

23) GOLDEN WONDER CRISPS: animated, British, hunters with lion

24) AUNT JEMIMA SYRUP: breakfast at fraternity house

25) D-ZERTA GELATIN: woman eating, "Mrs. Susan Kendall will never be fat"―

26) BUGLES CORN SNACKS: 1853 founding of potato chips,   Bugles are new

27) AYLMER DIET DELUXE FRUIT: "Are you a girl who can't say no to dessert?"

28) HEINZ CALIFORNIA TOMATO SOUP: visuals of can―"read the back of the can"

29) KELLOGG'S CORN FLAKES: "blessings on thee, little man"― boy eating cereal on house steps―

30) FLORIDA ORANGE JUICE: fresh squeezed orange juice, "You can have your juice and eat it too"

31) PILLSBURY FLUFFY FROSTING: beaters preparing frosting, frosting the cake―

32) STELLA D'ORO COOKIES: Saturday morning in Rome, Italian Bar Mitzvah    Jewish   ethnic

33) REDDI WHIP: animated, wealthy couple parody

34) JELL-O NO-BAKE CHEESECAKE MIX: man explaining how easy it is to prepare―

35) HUNT'S CATSUP: tomatoes being sucked into bottle

36) PILLSBURY CHOCOLATE JUNCTION: animated with Western   theme―B&W

37) KELLOGG'S SUGAR POPS: cowboy snapping whip at corn in   field

38) 4C BREAD CRUMBS: crumbs being poured on cookbook

39) 4C BREAD CRUMBS: makes everything taste better

40) WESSON OIL: the oil to get foods crisp at high  temperatures―"The Crisp Oil"―

41) HEINZ CALIFORNIA TOMATO SOUP: shorter version of No. 28

42) OCEAN SPRAY CRANBERRY JUICE: different and daring, "As different as you are"

43) CHEF BOY-AR-DEE SPAGHETTI DINNER: son telling mother about product

44) LAURA SCUDDER'S POTATO CHIPS: two boys walking and eating

45) HEINZ KETCHUP: thick, rich, and slowest ketchup in town

46) SoLo MILK: animated milkman talking to cow―

47) MOTT'S VEGETABLES: singers sing the praises of   vegetables

48) DIPPY CANOES SNACKS: Indians at city party, buy snacks ethnic

49) CHICKEN OF THE SEA TUNA: "Rainy Day Lunch"―mermaid

50) SWIFT BUTTERBALL TURKEY: turkey carving



7.25 FOOD PRODUCTS

1) RONZONI SPAGHETTI: upper crust types, burnt meat balls

2) GRAMBITS CEREAL: father and son fishing, "It grows men"

3) SCREAMING YELLOW ZONKERS: animated, love theme

4) QUAKER INSTANT APPLE AND CINNAMON OATMEAL: Indonesian  family producing cinnamon, served oatmeal

5) SANKA DECAFFEINATED COFFEE: police sergeant's desk

6) PENNINGTON BREAD: animated―supermarket customer and owner

7) BACOS BACON BITS: Taste like smokehouse bacon

8) 100% COLUMBIAN COFFEE: Juan Valdez at market, sells to coffee buyers

9) MINUTE RICE: Chicken and rice prepared, "Perfect every Time"

10) HELMS BAKERIES: Start of a new day, loading delivery trucks

11) LIBBY'S VIENNA SAUSAGE: Cowboy opening can and eating   product

12) FRANCO-AMERICAN SPAGHETTI: animated, boy with dad teaching him proper pronunciation 1961

13) PREMIUM SALTINES: Cheese & Crackers, reclosable packs

14) AMERICAN DAIRY ASSOCIATION: "Milk for Vitality", young couple out having fun

15) JELL-O: Family at dinner, "There's always room for Jell-O"

16) QUAKER OATS: Short version, Goldilocks and the Three   Bears

17) WESSON OIL: Crisp Chicken at Grandma's, "The Crisp Oil"

18) BUITONI SPAGHETTI SAUCE AND OIL: The Italian Sauce

19) WHITE LILY FLOUR: Lighter and finer than others

20) BRAZILIAN COFFEE: Romance theme

21) DAISY'S SNACK FOOD: Couple doing the tango

22) CAMPBELL'S TOMATO SOUP: Brighten the Season, Christmas

23) MY-T-FINE PUDDINGS: Spoon scooping pudding out of glass

24) SUGAR INFORMATION: animated, cat and mouse

25) BAND-AID SHEER STRIPS: girl drawing on a frosted pane

26) LAURA SCUDDER'S POTATO CHIPS: Boy walking in field

27) MIDAS MUFFLER: Man with Edsel trying to find muffler,   Mantan Moreland―black (Clio winner for 1971)

28) JACK FROST CANE SUGAR: Puppet promotion

29) LIFE CEREAL: Crunching voice-over, captions on screen

30) CHEF BOY-AR-DEE SPAGHETTI & MEATBALLS: Boy singing while eating product

31) CAMPBELL'S TOMATO SOUP: duplicate of #23 above

32) BREAKSTONE'S YOGURT: Rocky Graziano in tuxedo

33) SEGO DIET FOOD: Fashions of the season

34) RITZ CRACKERS: Hands brushing canapés clean, good plain

35) PILLSBURY FLUFFY FROSTING: Swirls and Peaks

36) BLUE PLATE MAYONNAISE: animated, farm and little girl

37) DIAPER TIME CLEANSING FOAM: Baby Care

38) REAL GOLD ORANGE DRINK: Hands squeezing can of fruit   drink

39) CAMPBELL'S TOMATO SOUP: old-fashioned like grandma's   used to make it

40) DEL MONTE PEACHES: Picking peaches

41) GAINES BURGERS DOG FOOD: You and your dog, "The Canned   Dog Food Without the Can"

42) OREO COOKIES: animated, "First There Were Oreo Cookies"

43) LAURA SCUDDER'S POTATO CHIPS: How Laura Scudder started making her own chips

44) RYE THINS, WHEAT THINS, & TRIANGLE THINS CRACKERS:   "Party Angles"

45) CROWN ZEE TISSUES: Woman sneezing―1965

46) CHEF BOY-AR-DEE BEEFARONI: Kids singing and running   through streets of Rome

47) CROWN ZEE PAPER TOWELS: Paper towel coming off roll to   clean up after little boy

48) DREAM WHIP: Adam and Eve

49) CARNATION SLENDER: woman ordering dinner, calories being tallied, then woman at work

51) CYANAMID: animated, opening of show "Alumni Fun"

51) CROWN ZEE TOILET PAPER: "Has The West Gone Soft"

52) DEL MONTE PINEAPPLE: Two men debating at table



7.26 FOOD PRODUCTS:

1) EPIC FLOOR WAX: Little girl jump-roping on floor

2) BETTY CROCKER MACARONI AND CHEDDAR: Cheddar, England

restaurant

3) BETTY CROCKER NOODLES ITALIANO: Italian family preparing dish

4) WESSON OIL: elderly woman with Wesson statistics

5) ROYAL PUDDINGS: animated, kids at play

6) 100% COLUMBIAN COFFEE: Juan Valdez and son Ramon

7) JELL-O: People who like to eat, "There's Always room for   Jell-O

8) RONZONI SPAGHETTI SAUCE: made with olive oil

9) RONZONI SPAGHETTI SAUCE: no artificial flavors

10) AUNT JEMIMA SYRUP: the Hughes Family at breakfast

11) LAY'S POTATO CHIPS: submarine and crew, "Nobody can eat just one"

12) NABISCO SPOON SIZE SHREDDED WHEAT: young man going on   fishing trip

13) ARMOUR FRANKS: Music conductor at work

14) CAREFREE SUGARLESS CHEWING GUM: woman chewing gum―"Flavor instead of sugar"

15) AUNT JEMIMA PANCAKES AND SYRUP: The Aunt Jemima Kids and the Colorado Rapids

16) POST TOASTIES CORN FLAKES: "If You Munch Before Lunch"

17) LAURA SCUDDER'S POTATO CHIPS: kids eating chips on park bench―noise brings them running―"noisiest chips in   the world"

18) CHEX CEREAL: family on hidden camera at breakfast

19) ACCENT: mom talking about how she got her son to eat vegetables

20) 100% COLUMBIAN COFFEE: Juan Valdez and his family  picking out the best beans

21) KELLOGG'S PUFFA PUFFA RICE: volcano and tropical setting

22) GERBER JUICES: father and daughter taking photos

23) CARNATION SLENDER: woman ordering dinner, calories being tallied, then woman at work―diet

24) POST HONEYCOMBS CEREAL: rodeo western setting, "Great Honeycomb Day"

25) TEMP-TEE WHIPPED CREAM CHEESE: wife changing husband's breakfast

26) GREAT SHAKES: teenager theme―any place can be a soda fountain

27) GRANNY GOOSE POTATO CHIPS: air terminal―"for grownups"

28) ANDERSEN'S SOUPS: animated―chefs tell how its made

29) INSTANT QUAKER APPLE AND CINNAMON OATMEAL: old-fashioned food store―general store

30) HUNT'S TOMATO SAUCE: hardhat man bringing flowers home for wife who prepares special Wednesday dinner

31) SAU-SEA SHRIMP COCKTAIL: open one

32) DRAKE'S RING DING JR: Boy eating one on steps―cupcake

33) FIG NEWTONS: Kids talking about them

34) BUITONI MARINARA SAUCE: the Italian Sauce

35) SEABROOK FARMS FROZEN FOODS: in boilable bags

36) FRENCH FRAUDS POTATO SNACKS: "the Great American Frauds"

37) POST RAISIN BRAN CEREAL: How Many Raisins?―raisin   counter

38) QUAKER OATS: Goldilocks and the Three Bears―longer   version

39) QUAKER OAT FLAKES CEREAL: Mother and grown sons

40) BORDEN OUT OF THIS WORLD PIE MIX: Man preparing it in   the middle of the night

41) BUGLES SNACKS: "The Bugle-Potato Chip War"

42) FLINGS SNACKS: Women jumping into the air, "Have a   Fling"

43) CHICKEN OF THE SEA TUNA: animated, legend of fishermen, Peter Max motif

44) INSTANT QUAKER APPLES AND CINNAMON OATMEAL: Indonesian family

45) SMUCKER'S JAM: boy spreading it and making very large sandwich

7.27 FOOD PRODUCTS:

1) LEA & PERRIN WORCHESTER SAUCE: England 1935, "We Invented It"

2) ARMOUR STAR BACON: old-time butcher shop, "The bacon the butcher brings home"

3) FRITOS CORN CHIPS: animated, Frito Bandito―Mexican   stereotype―ethnic

4) SUNKIST ORANGES: man eating orange on city bus and    passing out pieces of the orange

5) RICE KRISPIES CEREAL: "refreshing"―"the most refreshing breakfast a day ever had"

6) NABISCO PREMIUM SALTINES: kids, soup, and crackers at   school

7) HUNT'S CATSUP: tomatoes graduating with white caps

8) DOMINO SUGAR CHOCOLATE FROSTING MIX: frosting in a box

9) HEINZ GREAT AMERICAN BEANS: cans of pork & beans from all over the country

10) EVERSWEET ORANGE JUICE: how concentrated juice is    processed

11) NALLEY'S VARIETY PAK: family fighting over 16 snacks in box

12) LAURA SCUDDER'S WAMPUM CORN CHIPS: Indian medicine man   eating them at the end of the day―ETHNIC

13) VAN DE KAMP'S BAKERY: baking & ingredients "We Bake the Way You Would If You Had the Time"

14) MR. WIGGLE CANDY-FLAVORED GELATIN: animated, Mr. Wiggle vs. Sam

15) DREAM WHIP: strawberries and Dream Whip

16) 100% COLUMBIAN COFFEE: Juan Valdez, volcano, and land

17) VAN DE KAMP'S BAKERY: coffee cakes, breakfast, "Even if You Don't Drink Coffee"

18) BRER RABBIT MOLASSES Cookbook Offer: montage with Hungarian accent―Ethnic

19) KELLOGG'S CORN FLAKES: early morning aggression―breakfast cereal

20) BUITONI SPAGHETTI: hands breaking pasta

21) BONBEL CHEESE: animated, Napoleon saying "Tonight Josephine"―French cheese

22) INSTANT QUAKER OATMEAL: "Harry's Health Club", women at club

23) MINUTE RICE: girl learning to cook for daddy

24) CAMPBELL'S SOUPS: animated, the Campbell Kids in "Them Thar Hills"

25) CHEF BOY-AR-DEE FROZEN PIZZA: "Sophie Frazier", she recalls the first time she tasted the pizza

26) BREAKSTONE YOGURT: Rocky Graziano in tie and tails

27) CHEERIOS: animated Cheerios Kid―breakfast cereal

28) MOTT'S AM & PM APPLE JUICE: huckster in boater with background of clocks

29) HEINZ GREAT AMERICAN BEANS: Heinz Ketchup is in it, separating it from the rest

30) AUNT JEMIMA PANCAKE SYRUP: mom and kids at breakfast

31) SOFT BLUE BONNET MARGARINE: kids at military academy  during meal time

32) BETTY CROCKER CAKE MIX: grandma's secret, grandma with  family

33) AUNT JEMIMA PANCAKES AND SYRUP: Iowa family at breakfast

34) CHEF BOY-AR-DEE RAVIOLI: singing "Alouette"―kids eat   ravioli in town square

35) SKIPPY PEANUT BUTTER: how its made, kid mixing and   eating it "We Invented It"

36) INSTANT QUAKER OATS: steam engine and working parts

37) NABISCO POPPINS SNACKS: robot going to store, walks   through town

38) INSTANT QUAKER APPLE & CINNAMON OATMEAL: Orville family, apple growers at work in orchard

39) TOASTEM ANIMALS: animated, Jungle Fred hunting in    supermarket

40) WESSON OIL: Salad Symphony, "You Taste the food, not the oil"

41) CHEERIOS: Wilbur raises the banner for "Charge up with Cheerios"―breakfast cereal

42) LAURA SCUDDER'S CORN CHIPS: woman eating in grocery store while shopping―rival to Fritos

43) QUAKER OATS: boy bundled up to eat cold cereal, "Warm   him up"

44) LIFE CEREAL: boy out playing, "What boys are made of"



7.28 FOOD PRODUCTS

1) JELL-O CHOCOLATE PUDDING: parody of Oliver Twist where young boy in boarding school asks "Please, sir, may I have some more pudding?"

2) DREAM WHIP: woman points out that the new whipped topping is creamier

3) LIBBY'S LOW CALORIE CANNED FRUITS: MacLean Stevenson endorses these fruits as desserts―celebrity

4) OCEAN SPRAY CRANAPPLE JUICE: couple sing tune like Nelson Eddy and Jeannette MacDonald, little girl tap dances like Shirley Temple

5) SPATINI SPAGHETTI SAUCE: old Italian man has packaged his spices to be added to tomato sauce―ethnic

6) NABISCO SHREDDED WHEAT: shot of couple from Niagara Falls, which is where Nabisco is from

7) LAURA SCUDDER'S WAMPUM CORN CHIPS: middle class Native American Indians throw party―stereotype

8) LORD BUXTON ORGANIZER WALLET: close up of man opening wallet, with price tag of $5.95

9) SKIPPY PEANUT BUTTER: Burgess Meredith talks while a hand spreads peanut butter on bread―celebrity

10) COOL WHIP: family eats this new whipped topping

11) HUNT'S KETCHUP: ketchup bottle acts as cheerleader to stand full of talking hamburgers

12) ARMOUR STAR BACON: old fashioned butcher cuts off fat parts of bacon

13) HEINZ GREAT AMERICAN SOUPS: scene of cowboys on the range eating a soup like Great American

14) BUGLES SNACKS: Bugles has declared war on potato chips because potato chips are crowding Bugles off the grocery shelves

15) ADOLPH'S MEAT TENDERIZER: people eating meat appreciate that it has been tenderized, but are not aware that Adolph's also inhibits shrinkage

16) SWIFT'S PREMIUM TURKEYS: large kitchen with lots of women cooking turkeys cannot make a mistake with the Butterball turkey

17) SKIPPY'S NUTS: variety of people appear in police lineup as "nut nuts"―their only crime is being crazy over peanuts―1966

18) HEINZ BABY FOODS: pregnant woman sings about how she will soon be two

19) QUAKER SHREDDED WHEAT: man takes elaborate precautions but cannot avoid breaking the shredded wheat, which is designed to break apart for easy eating

20) KELLOGG'S RICE KRISPIES: man wakes up to thunderstorm but is happy anyway because he eats Rice Krispies―"It's going to be a rice day today"

21) HEINZ TOMATO KETCHUP: Heinz is the thicker ketchup in a comparison test with another brand

22) PREMIUM CRACKERS: close up of the self-closing package to keep crackers crisp

23) HEINZ TOMATO KETCHUP: close up of Heinz slowly coming out of the bottle

24) DREAM WHIP: shots of chocolate, banana, orange, rum or chocolate syrup being whipped into Dream Whip

25) SPATINI BROWN GRAVY: Italian man has packaged the spices of his late wife and says "You Irish people ought to try it on your potatoes"―ethnic

26) CAMPBELL'S TOMATO SOUP: tomato on a skate symbolizes how fast the tomato is made into soup

27) CORN FLAKES WITH STRAWBERRIES: woman serves husband this cereal

28) NABISCO WARM WELCOME CRACKERS: woman eats crackers with future mother-in-law

29) HUNT'S TOMATO PASTE: Italian women in Italian neighborhood of Manhattan taste test tomato sauce and all pick Hunt's

30) LA ROSA SPAGHETTI: close ups of different toppings for spaghetti

31) MORTON SALT: man on park bench digs into grocery bag and finds Morton salt on the bottom

32) CAMPBELL'S SOUPS: toy soldiers march in band while soup is served

33) QUAKER OATS: pretty Gunilla Knudsen seductively eats bowl of oats―sexist

34) CHICKEN OF THE SEA TUNA: Peter Max cartoon of mermaid in the ocean

35) HEINZ KETCHUP: Heinz is compared to three other ketchups and Heinz is thicker

36) DAISYS SNACKS: couple in love ignore soldiers in WWI uniforms because they are too busy eating

37) WONDER BREAD: young boy and grandfather wander around the farm, then eat bread―1968

38) BUTTONS AND BOWS SNACKS: people dressed in 1880s attire sing song of buttons and bows going together

39) FROSTI DEVILS: chocolate syrup poured slowly over devil's food cake finger with kiddie singing in background

40) LAURA SCUDDER'S POTATO CHIPS: boy on swing eats chips―attracts other kids on playground―they abandon games and rush to share―all making crunching noise―"the noisiest chips in the world" color

41) LAURA SCUDDER'S CORN CHIPS: "Wampum" chips―various types of corn―vegetable corn and corny old movies made with stock footage

42) WHISTLES: three French policemen chase thief in comic production―corn munching chips

43) HEINZ BABY CEREAL: pregnant woman in open field―wispy song in background "I'll become not one, but two"



7.29 FOOD PRODUCTS:

1) TEAM FLAKES: woman cuts spoon in half, thus cutting in half her sugar intake when eating low-sugar cereal

2) BOSCO SYRUP: little boy makes chocolate milk

3) VERMONT MAID MAPLE SYRUP: picture of pretty girl on bottle talks about syrup

4) MAXWELL INSTANT COFFEE: man chips bottle of coffee out of block of ice and makes ice coffee

5) WHEATIES CEREAL: New York Giants play football while announcer says Wheaties "... is on the training table of the New York Giants."

6) HENIZ KETCHUP: man at formal dinner party pours ketchup to strains of "Pomp and Circumstance"

7) BETTY CROCKER MASHED POTATO BUDS: Amish woman from Amana, Iowa loves these instant potatoes, says she'll never cook real potatoes again

8) HEINZ KETCHUP: in the "world's first ketchup race" two bottles of ketchup are held upside down empty, with Heinz losing because it is so thick

9) DEL MONTE KETCHUP: cartoon of actor using ketchup as blood

10) MAXWELL HOUSE GROUND COFFEE: coffee pot perks to familiar tune, with "Good to the last drop"

11) OSCAR MEYER HOT DOGS: little boy with hot dog stand sells hot dogs to passing motorists

12) FLORIDA CITRUS COMMISSION: family drinks frozen orange juice, which is so fresh that an orange bobs up and down their straws

13) HEINZ KETCHUP: close-up of ketchup being poured over French fries

14) HORN & HARDART CAFETERIAS: man rips decorations off wall of restaurant and says his cafeterias put their money into good quality food instead of atmosphere

15) LAURA SCUDDER PEANUT BUTTER: elephant trainer at circus is annoyed at elephants who exit ring to pester little boy for his peanut butter

16) CAMPBELL'S SOUP: cartoon of chicken announcing new flavor of Chicken and Stars

17) WHIP 'N CHILL JELL-O: man says his wife is a genius because she makes such clever desserts

18) CHIQUITA BANANAS: young people on beach dance "Jerk" and eat bananas in mid-1960s

19) RICE KRISPIES: Richard Deacon is in quarry where men are blasting and he confuses sound of Snap, Crackle Pop with explosions

20) ACCENT FLAVOR ENHANCER: woman makes beef Stroganoff while announcer says "Any time you cook with more than one flavor you need Accent to blend all the flavors"

21) RITZ CRACKERS: Elisha Cook, Jr. is crook who attempts to counterfeit a Ritz cracker

22) LAURA SCUDDER'S PEANUT BUTTER: announcer asks elephant which peanut butter is nuttiest

23) MY-T-FINE INSTANT CUSTARD: little girl eats custard

24) CARNATION SLENDER: people in various occupations drink Carnation instead of eating lunch, such as beautiful dance instructor gets massage, executive talks on phone

25) PUSS 'N BOOTS CAT FOOD: mountain climber finds cat atop mountain peak where it was stranded for six days, staying alive by eating semi-moist food

26) CAMPBELL'S SOUP: children are happy to eat soup on rainy day

27) SWIFT PREMIUM SAUSAGES: two pans of sausage are cooking, and Swift sausages cook faster

28) LAURA SCUDDER POTATO CHIPS: little boy awakens family with noise of crunching potato chips

29) EVERSWEET ORANGE JUICE: orange is being squeezed and put into cartons and jars and not being frozen

30) BUGLES SNACKS: soldiers awake not to real bugle but to bugle-shaped snack

31) GERBER BABY FOOD: baby plays with toys and cat

32) POST TENS CEREAL PACK: family of chimpanzees fight until each gets own cereal preference

33) JELL-O: big family eats dinner and Jell-O for dessert

34) LAURA SCUDDER POTATO CHIPS: old lady in rocking chair thinks how she can make potato chips crispy

35) HEINZ VINEGAR: woman makes salad and pours vinegar on it

36) LAURA SCUDDER POTATO CHIPS: construction worker using jackhammer doesn't mind sound of potato chips crunching

37) LIBBY'S PINEAPPLE: Asian man eats pineapple―ethnic

38) LEA & PERRIN'S WORCESTERSHIRE SAUCE: three chefs use sauce on their food

39) KOOL AID: little boy's stomach talks to him

40) CHIPS AHOY: man marooned on raft is attacked by cookie monster

41) BOWS SNACKS: man dressed as Native American medicine man does dance―ethnic

42) WHEATIES: repeat of 5

43) WELCH'S CRANBERRY JUICE: Philip Bruns plays a pilgrim at local picnic and gives juice to a man playing a Native American―ethnic

44) JOHNSTON COOKIES: people can't remember names of all 36 varieties of cookies, so public is asked to remember only one variety per month

45) GAMBITS CEREAL: young boy on fishing trawler learning to become a man also becomes manly by eating Gambits, because "...it grows men."

46) RESOLVE SELTZER: two seltzer tablets dissolving in water look identical, but announcer implies Resolve is identical to Alka Seltzer

7.30   FOOD PRODUCTS

1) CARE-FREE SUGARLESS GUM: little girl chews gum

2) SCOT TISSUE: little boys wait for tissue to be used up so they can have the cardboard roll to use as "shouters"

3) RONZONI SPAGHETTI SAUCE: family makes huge quantities of sauce

4) CHEF BOY-AR-DEE: children in Italy run home to eat Chef Boy-Ar-Dee spaghetti and meatballs

5) KELLOGG'S RICE KRISPIES: English family eats cereal―foreign/BRITISH

6) LAURA SCUDDER'S VARIETY PACK: woman eats samples from variety pack

7) LAURA SCUDDER'S TORTILLA CHIPS: man addresses an audience of Mexicans who shout "Viva!" when he talks about tortilla chips

8) SHREDDIES CEREAL: children eat shredded wheat foreign/BRITISH

9) HACKER'S FLOUR: cartoon of man making flour

10) VAN CAMP'S PORK AND BEANS: cartoon of product being made to jazzy music

11) SCREAMING YELLOW ZONKERS SNACK: cartoon of German professor talking to giant tongue

12) DOXSEE CLAM CHAM CHOWDER SOUP: close-up of can

13) STELLA D'ORO BREAD STICKS: Italian executive reaches into cigar box, smells then eats a bread stick―ethnic

14) RICE KRISPIES CEREAL: couples sailing eat cereal on boat

15) RAISIN BRAN CEREAL: adult plays with marbles found in cereal box

16) CHIPNICS POTATO CHIPS: man in sauna eats crunchy chips

17) FINALE CHOCOLATE CRÈME PUDDING: man speaks French and English when discussing this dessert―"French top with an American bottom"―ethnic

18) SHREDDED WHEAT: stock footage of past decades lets audience know this cereal is 60 years old

19) JELL-O: Italian family tries to marry off daughter, who is big and fat, to unsuspecting friend―but she can cook Jell-O, so she is acceptable―ethnic, sexist

20) JACK FROST SUGAR: little boy with hand puppet sings song of Jack Frost

21) BIRDSEYE FROZEN MILK SHAKE: family in car drives into house, indicating this shake is as good as the kind you drive out for

22) SEGO LIQUID DIET FOOD: beautiful woman exits tub and enjoys "her" time, which includes drinking Sego

23) CONTADINA TOMATO PASTE: close-up shots of foods that use tomato paste

24) BABY SCOTT DIAPERS: woman uses these snap-on diapers

25) LAURA SCUDDER'S TORTILLA CHIPS: American executive in Mexico excites crowd with these tortilla chips

26) BUTTONS CHEESE AND CRACKERS: man in mouse costume climbs up clock, saying "Hickory, dickory"

27) MIDAS MUFFLER: woman in garage asks mechanic to give her a guarantee for her muffler, but only Midas does that

28) JELL-O: dictator of generic country has former chef taken away in chains because of his salty soup, but likes new chef because of his Jell-O―ethnic

29) HEAD SKIS: Jean Claude Killy skis down slope saying he thinks about a beautiful woman and a bottle of wine, but not his skis because they are Head skis―ethnic

30) GORTON'S FROZEN FISH: couple in elegant restaurant eating fish can get equivalent fish from grocery store

31) GORTON'S FROZEN FISH: man eats fish that is crispy

32) GORTON'S FROZEN SHRIMP SCAMPI: couple in restaurant eating shrimp scampi can get shrimp of equal taste in frozen food section of grocery store

33) GORTON'S FROZEN FISH: repeat of 31

34) GORTON'S FISH PUFFS: man in work shirt eats fish at home, and talks with his mouth full

35) GORTON'S FROZEN FI