M&A Television Commercials Household Products

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9.1 HOUSEHOLD PRODUCTS

1) BOUNTY PAPER TOWELS: Nancy Walker as Rosie the waitress

2) BOUNTY PAPER TOWELS: Rosie for improved Bounty―woman cannot say "the quicker picker upper" fast

3) BOUNTY PAPER TOWELS: man cannot say "quicker picker upper" now

4) BOUNTY PAPER TOWELS: Rosie again

5) BOUNTY PAPER TOWELS: Rosie helps weeping woman

6) BOUNTY PAPER TOWELS: Rosie

7) BOUNTY PAPER TOWELS: Rosie with black policewoman and white woman

8) DEFLECT-O: air deflector―stresses ecology

9) ZIP-LOC BAGS: magical white-gloved hands do the work with plastic bags

10) ZIP-LOC BAGS: goldfish in plastic bag―cat tries to get at it

11) AJAX CLEANSER: three women golfers use it

12) THRILL DISHWASHING LIQUID: mother teaches daughter benefits of using the product

13) PRONEL: paint brush and roller products

14) MOORGARD: paint special sale

15) DOWNEY FABRIC SOFTENER: wife shows up her "math major" husband

16) DOWNEY FABRIC SOFTENER: wife chides husband who shops for the wrong softener

17) VANISH TOILET BOWL CLEANER: mini-skirted woman proud of her shiny bathroom―other women come in to appreciate

18) JOY DISHWASHING LIQUID: cleans down to the shine

19) JOY DISHWASHING LIQUID: "glad she didn't use the good dishes, she'd never live it down"

20) JOY DISHWASHING LIQUID: outdoors dining―like dishes that shine

21) JOY DISHWASHING LIQUID: shiny dishes at wedding shower

22) JOY DISHWASHING LIQUID: two old classmates impress each other

23) JOY DISHWASHING LIQUID: young women swim, then admire shiny plates

24) DOW BATHROOM CLEANER: 15 seconds

25) PUFFS FACIAL TISSUES: Jewish mother delivers chicken soup and Puffs to her daughter

26) PUFFS FACIAL TISSUES: man with allergy―wife gives him Puffs

27) HANDI-WRAP PLASTIC WRAP: boy and grandmother―kine

28) HANDI-WRAP PLASTIC WRAP: dog hopes for leftovers, "snarl, Handi-Wrap"

29) DOW SPRAY CLEANSER: makes "a bathroom cleaning machine"

30) HANDI-WRAP PLASTIC WRAP: same as No. 27

31) HANDI-WRAP PLASTIC WRAP: magical hands help woman around the kitchen

32) FORMICA FLOOR SHINE: woman waxes floor in a mini-skirt

33) TOP JOB: household cleaner―here floors cleaned by woman who tells neighbor

34) COMET CLEANSER: Josephine (Jane Withers) stands by her truck

35) COMET CLEANSER: Josephine and friend at market

36) COMET CLEANSER: same as No. 35

37) WHITE CLOUD TOILET PAPER: "softest bathroom tissue on Earth"

38) BOUNTY/PUFFS/WHITE CLOUD: store owner stands by display ―coupon offer

39) WHITE CLOUD TOILET PAPER: grandmother smuggles it into the house―but whispers embarrassingly when she says "toilet paper"

40) CREST TOOTHPASTE: Mr. Goodwin (Arthur O'Connell) and boy in store

41) GLAD WRAP: PTA cleanup committee―food plastic wrap

42) BORATEEM: people give crazy ideas on how to remove stains―detergent

43) DAY'S EASE: planters that are air fresheners―room deodorizers

44) BORATEEM: detergent

45) DAY'S EASE: air freshener

46) WISK: "ring around the collar"―two British-accented men

47) COLD POWER: chubby small-town housewife with kids favors this detergent

48) GREEN MAGIC: household magician―cleanser

49) FAULTLESS SPRAY STARCH:

50) NU-SOFT FABRIC SOFTENER: recommended by Curity diapers

51) GREEN MAGIC:

52) SHERWIN-WILLIAMS PAINT: "developed for people who are not too handy around the house"

53) GREEN MAGIC: works for Dad as well as Mom

54) SPRAY-N-WASH: Betty White in pitch for stain remover

55) GREEN MAGIC: in the bathroom

56) OFF MOSQUITO REPELLANT: B&W for spray repellant

57) EPIC FLOOR WAX: kids tough on floors―girl jumps rope in kitchen

58) BONUS: detergent―"do you think you're smart?"

59) AJAX: "Mom, the Ajax cleanser turned blue!"

60) VANITY FAIR: facial tissue―10 seconds

61) VANITY FAIR: paper towels―kids make a mess

62) VANITY FAIR: king size dinner napkins―"because you never know when a king will drop by"

63) LYSOL SPRAY: used to get rid of dog odor and smell of cigarettes―"You're pretty smart for a man"―disinfectant

64) LYSOL SPRAY: black family with same anti-smell message as No. 23

65) LYSOL SPRAY: "people need what Lysol spray does"

66) LYSOL SPRAY: same disinfectant message as above

9.2 HOUSEHOLD PRODUCTS

1) DAYZIES: woman opens air freshener

2) PLUMBER SAVER: woman uses plunger in kitchen sink

3) ISO CLOR SUPER CHLORINE: man puts product into pool

4) ISO CLOR SUPER CHLORINE: similar to 3 above

5) NICE 'N SOFT BATHROOM TISSUE: "Little Softie" female claymation creature tells mom product is soft

6) CHIFFON SPILLMATE PAPER TOWELS: in class little boy demonstrates absorbency of Chiffon and leading brand

7) ZEE PAPER TOWELS: woman cleans house with 30 extra towels

8) LIQUID PLUMMER: husband/plumber cuts wife's hair and dissolves in product

9) 409 CLEANER: children trying to help father turn into giant thumbs

10) CLOROX BLEACH: man pays $40 for tee shirt, rips it in half and woman washes one half with Clorox and other half with leading brand―1975

11) CLOROX BLEACH: Lombard Street in San Francisco, the world's most crooked street, has women talking about dirty clothes and how product removes stains

12) CLOROX BLEACH: large family uses product

13) CLOROX BLEACH: man gives woman $60 for blouse, rips it in half and woman washes one half with Clorox and other half with leading brand

14) CLOROX BLEACH: parents at school use bleach

15) CLOROX 2 POWDERED BLEACH: woman washes clothes―1974

16) LIQUID PLUMMER: husband/plumber unclogs wife's sink

17) CLOROX BLEACH: man pays $50 for shirt, rips it in half and woman washes one half in Clorox and other half in leading brand

18) LITTER GREEN CLAY LITTER: man fills cat box

19) CLOROX BLEACH: man offers woman $75 for pillow case, rips it in half and woman washes one half in Clorox and the other half in leading brand

20) CLOROX 2 POWDERED BLEACH: woman washes baby food off husband's shirt

21) LITTER GREEN CLAY LITTER: man holds beautiful kitten

22) 409 CLEANSER: building manager helps woman clean kitchen

23) CLOROX 2: repeat of 20

24) K2R STAIN REMOVER: people remove stains from clothes

25) FANTASTIK: happy couple clean house

26) MORTON SALT AND PEPPER SHAKERS: close-up of product

27) MORTON SALT SUBSTITUTE: close-up of product

28) K2R: repeat of 24

29) JANITOR IN A DRUM: woman cleans floor

30) MORTON SALT SUBSTITUTE: similar to 27

31) MORTON SALT SUBSTITUTE: woman salts salad

32) ELMERS GLUE ALL: man flips over on trampoline held together with glue

33) ELMERS GLUE ALL: similar to 32 only with man on diving board

34) ELMERS GLUE ALL: den mother lets kids use glue

35) CHEER DETERGENT: young college student does laundry

36) CHEER DETERGENT: roommates do laundry

37) CHEER DETERGENT: young mother remembers dressing in the 1950s and her mother used Cheer, and today this young mom also uses Cheer

38) VANISH BOWL CLEANER: woman cleans toilet

39) AUTOMATIC VANISH BOWL CLEANER: "Mother Nature" actress cleans toilets

40) DIP-IT COFFEEPOT CLEANER: woman cleans coffeepot

41) DIP-IT COFFEEPOT CLEANER: woman pours coffee

42) DIP-IT COFFEEPOT CLEANER: West Bend, Presto and Farberware put Dip-It sample in their new coffeepots

43) DIP-IT: repeat of 41

44) DIP-IT: repeat of 40

45) FINISH DISHWASHER DETERGENT: woman is "great escape artist" because she does not pre-wash dishes before putting them in dishwasher

46) FREE 'N SOFT FABRIC SOFTENER: woman affixes fabric softener inside dryer for 40 loads

47) JET DRY RINSE AID: people at party are drenched from rain to demonstrate how their glasses look spotted from dishwasher

48) AURORA TOILET TISSUE: father and son write on toilet paper roll and ask for softer toilet paper

49) BOUNCE FABRIC SOFTENER: woman uses product

50) SCOT TOILET TISSUE: woman comments on 1,000 sheets per roll

51) OXYDOL DETERGENT: women discuss product

52) PALMOLIVE DISHWASHING LIQUID: Madge gives manicure

53) COOKING MAGIC BAGS: Chef urges viewers to buy cheaper cuts of meat and cook them in cooking bags

54) WEIMAN FURNITURE CREAM: man polishes $40,000 Stradivarius violin

55) 409 CLEANSER: repeat of 22

56) SNOWY BLEACH: woman with grass stain on backside of tight, white slacks removes it with product

57) CHUN KING CHICKEN CHOW MIEN: this "new" dinner is better than other Chun King chicken

58) DIXIE PAPER CUPS: mother uses paper cups to protect child from germs

59) GALA PAPER TOWELS: woman uses towel that is 50% longer than other paper towels

60) CALGON WATER CONDITIONER: little girl sings about clean clothes

61) PLUNGE LIQUID DRAINER: people dressed in choir robes sing praises of drain cleaner

62) ZEE NICE 'N SOFT TOILET TISSUE: little girl "Little Softie" claymation creature paints picture

63) WEIMAN ORIENTAL RUG CLEANER: product sits on oriental rug (no sound)

64) ZEST DEODORANT SOAP: couple shower on beach

65) SPIC 'N SPAN: woman in grocery store mops floor with two brands of floor cleaner

66) MORTON SALT SUBSTITUTE: man salts food

67) CHARMIN BATHROOM TISSUE: Mr. Whipple has dog who barks when people use Charmin

68) LIQUID PLUMBER: husband/plumber hurries home to unclog drain

9.3 HOUSEHOLD PRODUCTS

1) SHERWIN WILLIAMS HOUSE PAINT: overhead shot of thousands of paint cans with "Cover the earth" symbol

2) MIRACLE WHITE STAIN REMOVER: bleach-like liquid removes stains from clothes

3) DASH DETERGENT: announcer throws clean clothes at people who wear less-than-clean clothes

4) SCOT TOWELS: handyman uses paper towel for a variety of tough washing jobs

5) S.O.S. CLEANSING PADS: demonstration of competing soap pads

6) PYREX COOKWARE: woman goes shopping for bowls

7) ARMSTRONG CEILING: woman goes to "Ceiling Doctor" for her sick ceiling

8) BREEZE LAUNDRY DETERENT: free towels inside box inspires man in shower to dance a Flamenco

9) JOHNSON & JOHNSON J CLOTH: woman uses this cloth to clean a variety of objects

10) WELDWOOD PANELING: Victor Borge discusses different types of wood available in paneling―celebrity

11) OLIN MATHESON: highlights the products of their subsidiaries, such as Winchester-Western sporting arms and ammunition, Squibb Pharmacies, energy fuels and commercial explosives, packaging, metals

12) NUSOFT FABRIC SOFTENER: housewife hears voice of Gentle Giant when she opens bottle

13) WESTINGHOUSE LIGHT BULBS: romantic evening is spoiled when man can't turn out light of this powerful bulb

14) SCOTTIES TISSUES: Jimmy Durante sneezes three times into tissue and says "It's a tree sneezer!"―celebrity

15) BURLINGTON SUPPORT STOCKING: woman is too young and too pretty to wear support hose, so Burlington invented a "little something"

16) DOWNY FABRIC SOFTENER: stiff horse blanket is turned into a soft towel with Downy

17) WOOD PREEN: woman waxes wood floor

18) SIMONIZ MASTER WAX: men polish car brought up from sea floor by Aluminat submarine

19) NUSOFT FABRIC SOFTENER: mother and daughter interact while announcer says "Love and soft things go together"

20) DU PONT TEFLON: shot of woman scrubbing pot with baked-on grease

21) ALEXANDER SMITH NEW AGE CARPET: water overflows tub, goes down stairs into living room

22) ZEE TOILET TISSUE: nature shots of ducks, rabbits, wheat blowing, little boy in grass

23) WISK LAUNDRY DETERGENT: doctors in operating room give Wisk a shot of ammonia with huge syringe― "That shot of ammonia should make women feel a whole lot better on washdays"―sexist

24) ESSO OIL: cartoon that evokes a cozy household using cats, baby, sleeping

25) DRAINO DRAIN CLEANER: talking plunger tells wrenches that Draino works better than the plunger

26) BRILLO SOAP PADS: talking Indian-head nickels tell "how!" to save money

27) SHERWIN WILLIAMS HOUSE PAINT: man on ladder paints house

28) SARAN WRAP: shots of woman wrapping cooked food

29) BLUE JETS SOAP PAD: woman cleans pots with Jets

30) DIXIE CUPS: little boy breaks glass in bathroom and gets glass in his foot

31) ARMSTRONG EXCELLON TILE: little boy plays on vinyl asbestos floor with his toy soldiers

32) SIMMONS BEAUTY REST MATTRESS: cartoon of man sleeping

33) LANE FURNITURE: man and woman shop for furniture

34) SCOT TOWELS: towels on scale are heavy weight

35) RAYETTE MIST HAIR DRYER: woman dries hair and gets facial sauna at same time

36) NAUGAHYDE: monster sheds his hide so people can make chairs out of it comical

37) CUMULOFT NYLON: dogs, kids, parties cannot damage rug made of this fiber

38) DU PONT DIAMOND KNIFE: grandpa can only see blurry images because he needs cataract surgery

39) LESTOIL: black mother sings, followed by black children singing cleanser

40) IVORY FLAKES: cartoon of maiden cleaning pots with Merlin suggesting soft Ivory flakes

41) JANTZEN CLOTHING: family goes to circus dressed in Jantzen clothes where woman goes from London mod to yay-yay French―exceedingly long

9.4 HOUSEHOLD PRODUCTS

1) MAGEE CARPETS: Kodachrome aerial shots of people acting out movie scenes on top of huge photographs of Jean Harlow, Rudolph Valentino and Errol Flynn

2) WELDWOOD PANELING: showroom scenes of paneled rooms

3) DASH DETERGENT: people have clothes thrown at them while announcer says "Martha, start wearing cleaner dresses"

4) LESTOIL: Kodachrome mother sings "I keep this house clean 'cause that's my job"―sexist

5) S.O.S. SOAP PADS: close-up shots of the new soap pads and how the soap doesn't fall out like the old ones

6) LEES CARPETS: husband and wife want blue carpet but Lees has 30 shades of blue and they can't decide

7) G.E. CHANDELIGHT: close-up shots of glittery light bulbs

8) BLACK & DECKER POWER TOOLS: men on construction site use power tools

9) WESTINGHOUSE WASHER: police shoot their way into apartment, grab gangster who shoots back, and while cop frisks him asks "Who presses your pants?"―violent

10) BREEZE DETERGENT: Spanish gypsies flamenco dance, and white striped towel they use can be found as a premium in Breeze―ethnic

11) ARMSTRONG FLOORS: woman breaks pearl necklace on floor and guests help her recover them

12) LANE SWEETHEART CHESTS: these hope chests are the culmination of all the important stages of a young girl's life: going steady, being pinned, filling the chest with things the bride will need, then becoming the first piece of furniture after the wedding―sexist

13) WOOL CARPETS OF AMERICA: large roll of wool unrolls across a brook, a field, in front of a marching band and into a house

14) TREWAX: cartoon of man watching television while wife tells him of all the housework she has done; voice is The Great Gildersleeve

15) S.O.S.: repeat of No. 5

16) S.O.S.: comparison of S.O.S. with other soap pad

17) ALCOA WRAP: woman wraps sandwich in aluminum foil, then announcer shows other companies who use foil in their packaging: CHEF BOY AR-DEE, SARA LEE, SANKA COFFEE, DIAL SOAP, INSTANT FELS, CALGON WATER CONDITIONER, KELLOGS SUGAR CRISPS, LESTARE BLEACH

18) AEROWAX FLOOR WAX: mother easily wipes off muddy foot prints

19) ARMSTRONG FLOORS: little girl remodels her doll house with Armstrong floor

20) DOW DRAIN OPENER: woman talks to sink drain as she cleans out the clogged pipes

21) CORNING WARE PERCOLATORS: man on television set looks for coffee stains in coffee pot but can't find any

22) GLAMORENE RUG CLEANING SYSTEM: man in hardware store demonstrates how to use this rug cleaner, and says "You can't lie on television"

23) CORNING CENTURA TABLEWARE: customer tries to break an unbreakable cup in store

24) SWAN DISHWASHING LIQUID: interviewer caresses woman who is doing dishes, but she is his wife

25) CALGON WATER CONDITIONER: scene of water going down the drain that is free of detergent

26) SNOWY BLEACH: Phyllis Diller is nine years behind in doing her laundry, but she uses Snowy―celebrity

27) TERI TOWELS: woman washes "monster" stack of dishes with this tough towel, with narrator imitating Peter Lorre

28) SCOTCH GUARD FABRIC PROTECTOR: close-up scenes of food spilling on fabric

29) EPIC FLOOR WAX: little girl jumps rope on kitchen floor

30) THERMOS: little boys play auto racing game on Thermos lunch box and little girls play "Campus Queen"―sexist

31) WESTINGHOUSE EXTRA lIFE LIGHT BULBS: woman tries to turn off lamp but even if she removes bulb from its socket the lamp remains lighted

32) ACRILAN CARPETS: Acrilan and wool carpeting are compared, and Acrilan is better

33) TUPPERWARE: close-up of woman "burping" the seal shut ―1970

34) LOVE'S FRESH LEMON CLEANSER: young man falls in love with woman because she smells like a lemon: "Of all the women I've ever know I chose her; I picked a lemon in the garden of love"―sexist

35) FANTASTIC SPRAY CLEANER: little boy polishing dad's shoes makes a mess but cleans it up

36) LANE RECORD CABINET: young man easily finds his records

37) LUCITE WALL PAINT: this paint is so easy to use it is like having an "army of painters" helping―fantasy

38) BEAUTY REST KING SIZE MATTRESS: couple cannot sleep well on traditional bed, but they can on this big one

39) WALDORF DELUXE TOILET PAPER: cartoon of kittens, a baby's hand, a duck, Waldorf toilet paper and other soft things

40) BREEZE DETERGENT: scenes of Hawaii and woman dancing in striped towel that is premium in detergent box

41) DIXIE CUPS: little girl wants to use same glass daddy used to gargle, but narrator says it is not sanitary

42) PAMPERS DIAPERS: demonstration of how new diaper stays dry, with lots of babies bottoms

9.5 HOUSEHOLD PRODUCTS

1) CUMULOFT CARPET BY CHEMSTRAND: two couples on motor bikes drive in traffic with rolled-up carpet

2) CUT-RITE SANDWICH BAGS: man dressed as Napoleon seals foods in plastic bags

3) DUPONT TEFLON: aerial view of woman washing five pots and pans in one minute

4) BEAUTYREST MATTRESS: couple have humorous fighting match on double bed, complete with ringside bell

5) DUPONT TEFLON: repeat of 3

6) INSTANT SIMONIZ CLEANER AND WAX: Peter Lorre is chauffeur who waxes and cleans hearse

7) PDG BARBECUE: cartoon of man who uses portable and disposable barbecue

8) DUPONT TEFLON: woman cooking does not have problem of foods sticking to their cooking pans

9) NEAT FABRIC FINISH: four women dressed in mourning bury their old ideas about spray starch and use Neat instead―fantasy

10) MD FACIAL TISSUES: Raggedy Ann dolls talk about softness of tissues―all MD products are made for "living dolls"

11) TIDE DETERGENT: woman hangs clothes on edge of cliff

12) DIXIE PAPER CUP DISPENSER: microscopic shots of bacteria followed by close-up shot of family drinking glass―all bacteria can be avoided by using individual paper cups

13) CROWN ZEE TOILET TISSUE: scenes of nature while narrator says "These scenes of softness brought to you by Zee"

14) NAUGAHYDE VINYL FABRIC BY UNIROYAL: the Nauga monster wins the "Be seated" award and pretty model thinks he is beautiful

15) CUT RITE SANDWICH BAGS: repeat of 2

16) GLAMORENE RUG SHAMPOO: man in fez inspects carpet―ethnic

17) CHEER DETERGENT: dirty sneaker is washed in machine

18) DUPONT TEFLON: woman burns pot but washes it easily

19) CORNING WARE: woman cooks with Corning ware cookery

20) MIRACLE WHITE FABRIC SOFTENER: housewife plays with baby while clothes are washing

21) JIFOAM OVEN CLEANER: Senor Wences talks to his hand-friend in oven―"You like? S'all right"

22) CROWN DURADIO GLOSS PAINT: British painter paints pub

23) OLIN POOL PURIFIER: kids frolic in pool

24) MANTENA VINYL FLOOR BY ARMSTRONG: woman drops pearls on floor and guests help her pick them up

25) BOUNTY PUDDING BY CAMPBELL: woman opens can of pudding

26) BRISK SPRAY CLEANER: cleaning woman uses Brisk

27) LANE FURNITURE: couple shop for coffee table

28) ACRILAN CARPET: people party on carpet

29) SWAN DISHWASHING LIQUID: woman holds husband in palm of her hand, and the love potion was Swan―fantasy

30) NORTHERN TOWELS: woman drops paper towels into swimming pool and pool dries up because towels absorbed all water―fantasy

31) PROLONG FLOOR WAX: sailors on ship mop two test floors and Prolong maintains its shine

32) KLEENEX TISSUES: cartoon of birds holding Kleenex

33) LANE FURNITURE: couple shop for dining room furniture

34) CROWN ZEE TOILET PAPER: hermit on beach carves wood with electric drill while narrator asks "Has the West gone soft?"―absurd

35) SCOT PAPER TOWELS: cleaning lady uses Scot towels

36) CORNING WARE: woman cooks meal using Corning Ware

37) SOFT-WEVE TOILET TISSUE: woman and little girl rub their faces against soft items

38) GULISTAN CARPET: man and woman communicate with their feet on a carpet

39) KLEENEX BOUTIQUE TISSUES: British go-go dancers talk about mod colors of tissues

40) ARMSTRONG SWIRLCHIP TILES: man holds up tile while cartoon characters dance on it

41) SCOT TOWELS: cleaning lady cleans musical instruments on stage

42) CALGON WATER CONDITIONER: water swirls down drain as narrator talks about how Calgon eliminates bathtub ring

43) STAINLESS STEEL: woman uses sink that won't stain or break

9.6 HOUSEHOLD PRODUCTS

1) CORNING WARE: man arranges cookware in department display window

2) FOUR SEASONS INDOOR-OUTDOOR CARPETING: man continuously spills things on carpet

3) TERI PAPER TOWELS: woman boils eggs in this tough paper towel that is stronger wet than dry

4) GLAD WRAP: husbands like left-overs kept fresh in this plastic wrap―1960s

5) CINCH STAIN REMOVER: man throws food against wall and removes it with Cinch

6) WHITE KING D DETERGENT: woman with rose in teeth brushes her face against white towel―woman is Mary Tyler Moore celebrity

7) CALGON BOUQUET: woman bathes in outdoor pond filled with lotus plants and Calgon, inspired by the "ageless grace and serenity of Japan"―ethnic

8) NU SOFT FABRIC SOFTENER: little boy and mother nuzzle while narrator says "Love and softness go together"

9) SIMMONS BEAUTYREST MATTRESS: great shots of kittens lounging on mattresses

10) SCOT TOWELS: woman washes paper towel on scrubbing board and re-uses it because it is so strong

11) ROGERS BROTHERS FLATWARE: Robert Morley is butler who serves dinner in grand English home

12) DRIVE DETERGENT: man eats dinner and kid throws beets on his shirt

13) WESTINGHOUSE HEAVY DUTY WASHER: cartoon of couple using washer; man is "Mister Neat"

14) AJAX CLEANER: a tornado emerges from bottle to clean up messy areas

15) MIRACLE WHITE STAIN REMOVER: the "old detergents" aren't what they used to be because of reduced phosphates, so this product will work like the old ones―environmental

16) EGO LIQUID DETERGENT: woman is so confused by detergents she is like a mad scientist, but Ego calms her down

17) ARM AND HAMMER OVEN CLEANER: woman cleans stove without lye

18) DOLE PINEAPPLE: idyllic scene of man in fields cutting and preparing pineapple

19) CHIFFON MARGARINE: Mother Nature enters grocery store and is angry when owner fools her―"It's not nice to fool Mother Nature"

20) SANI FLUSH TOILET CLEANER: woman dressed as scientist promotes this cleaner

21) WOOLITE CARPET CLEANER: woman cleans carpet with vacuum cleaner after spraying with cleaner

22) PRIMATINE MIST: Jim Reynolds, black basketball player on schoolyard lot, promotes this product

23) WOOLITE CLEANER: Jaclyn Smith uses Woolite―celebrity

24) PREPARATION H: woman talks about effectiveness of product

25) BLACK FLAG ROACH KILLER: woman with hair in rollers whacks roaches with broom, then sprays with Black Flag

26) AIR WICK: Air Wick is "Like Nature in a bottle", cleansing the air so you can breathe better―environmental

27) GREEN POWER FERTILIZER: neighbor uses this product and never has to take care of his lawn―environmental

28) EAGER 1 CRAFTSMAN LAWN MOWER: this product mowed 200 lawns without clogging and always starts easily

29) CANNON SHEETS AND PILLOWCASES: woman sleeps on Cannon products with flower designs

30) MIRACLE WHITE DETERGENT: Tide and other brands are falling down like dominoes because phosphates have been reduced, which "Is good for the pollution but not for clothes"; this brand will clean clothes without phosphates―environmental

31) MIRACLE WHITE STAIN REMOVER: this stain remover's claim to fame is that it is not aerosol―environmental

32) MIRACLE WHITE STAIN REMOVER: not only is this product non-areosol but it is refillable―environmental

33) AJAX CLEANER: repeat of 14 above

34) BAGGIES FOOD BAGS: woman chef uses these plastic bags

35) BAGGIES FOOD BAGS: repeat of 34 above

36) BAGGIES FOOD BAGS: woman chef gives cooking tip, then ties meat with plastic bags

37) AJAX DISHWASHER: dishwasher prefers to use this product―minor actor