M&A Television Commercials Mixed Ads 181-190

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MIXED ADS 181

1) PSA: anti-smoking—hand with cigarette and smoke

2) AJAX WINDOW CLEANER: housewives wash their windows and praise the product

3) AJAX DETERGENT: salesman can only sell you the first box—the results will sell the next box

4) PSA: Girls Clubs―girls on playground, swimming, sewing, exercising—be a girl

5) COMMONWEALTH EDISON: lowering heating costs—101 tips to conserve electricity

6) BORATEEM: woman—celebrity—gives up her bleach for Borateem in her wash

7)       PSA: Mike Connors—celebrity re Kidney Foundation and portable artificial kidney machine—little blue pills (November 7, 1978)

8)       COMMONWEALTH EDISON: lowering heating costs—101 tips to conserve electricity

9)       WNUS: animated radio dial—radio station—oasis for your ears

10)    PSA: tennis and swimming in your own backyard—safety tips demonstrated by family—Green Cross

11)    PSA: humorous look at measuring systems—the metric system is simpler—Metric Education

12) PARKAY MARGARINE: Hispanic man opens margarine and it speaks to him in Spanish

13) AMERICAN AUTOMOBILE INSURANCE BROKERS: old silent movie footage of car wrecks

14) PSA: YWCA teaches women to fix their own car—Powder Puff Mechanic—granny tunes car

15) PSA: Air Force—Bob Hope re girls in Air Force—the girl to watch today

16) COMMONWEALTH EDISON: O’Hare International Airport’s new control tower keep air traffic control safe—another mission for electricity

17) PSA: Heart Association―animated skier and man re anti-smoking

18) STP OIL FILTER: race car—Mario Andretti—celebrity

19) BORATEEM: old west trading post—buy items with proof of purchase

20) AAMCO TRANSMISSION: antique Oldsmobiles

17)    BETTER WORLD TV SHOW: people of India on this weeks show

22) BETTER WORLD TV SHOW: people of India on this weeks show

23) PSA: Willie Mays with urban kids playing baseball—help Young America campaign sports celebrity

24) THIS IS THE LIFE: possible TV show promo

21)    PSA: Robert Louis Stevenson quoted re individuality—stills of b/w paintings

26)    PSA: conductor & musicians―football player talks about benefits of ballet—children paint―Art is For Man’s Sake

27) PSA: UNICEF greeting cards—stills of cards

27)    PSA: Stewart L. Udall re over-population―Planned Parenthood

29)    MANHATTAN SHIRTS: man is fitted for custom made shirt—tailor opens Manhattan shirt and changes the label

30)    PSA: Bill Cosby talks about hiring ethnic people—Equal Employment

31)    PSA: YWCA teaches women to fix their own car—Powder Puff Mechanic—granny tunes car

32) PSA: anti-smoking—man smokes a cigarette―backwards

33) K-TEL DYNAMIC SOUNDS: record with 22 hits―Marie Osmond, Gladys Knight, Dawn, Mocedades

33)    PSA: man surprises wife with a broken down house—Consumers Catalog―humorous

34)    PSA: girl skips home and tells mom about birthday party, parents and siblings ignore her-—the dog listens—listening is the beginning of understanding—The Church of Latter Day Saints Mormons

36)    COMMONWEALTH EDISON: colorful graphics re conserving energy and water—concern for your total environment

37)    PSA: young and old people exercising-playing games—move it and you’ll feel better―Fitness

38)    VITALIS HAIR GROOM: Jerry Lucas―celebrity does the 60-second workout on his hair sports basketball

39)    PSA: toddler reaches for all the dangerous objects around him—plays with mother’s scissors, she scolds him—Easter Seal Society—b/w

40)    PSA: some of worst weather emergencies happen in middle of the night—check your weather forecast—National Weather Service

41) PSA: NEA—teacher makes learning fun in classroom

42)    PSA: Tel Aviv, Israel—kids singing and playing in school while mothers work—Pioneer Women Roberta Peters—celebrity opera

43) PSA: American Cancer Society—woman who had cancer gets married on day she should have died

44) PSA: Ben Vereen re Local Lung Association and Christmas seals black celebrity



MIXED ADS 182

1) EMPEROR OF THE NORTH: movie promo―Lee Marvin and Ernest Borgnine

2) FOR PETE’S SAKE: movie promo―Barbra Streisand

3) DECOREGGER: colorful Easter eggs decorated with product

4) PSA: anti-Communism through Radio Free—Khrushchev, Cuba, Laos

5) GREENFIELD VILLAGE: historic village in Dearborn, MI—footage of people looking at the homes

6) COUNTRY LOVE RECORD: country love song hits―Roger Miller, Skeeter Davis, Jim Reeves

7) AXION: when X marks the spot—woman presoaks laundry to get stains out

8) AJAX LIQUID CLEANER: clowns run to the rescue of a woman cleaning at circus

9) PSA: Prevent Blindness

10) AJAX DISHWASHING LIQUID: Ajax professional dishwasher reads about independent unbiased report about product

11) HOUR AFTER HOUR DEODORANT: mother plays football with her kids—I’m ready for anything

11)    COMMONWEALTH EDISON: dripping faucet wastes hot water—

101 tips on conserving energy

13) TV GUIDE: James Fransicus

14)    QUICK PICKIN FUN STROMMING HOME GUITAR COURSE: singer Kenny Rogers re home guitar lessons

15)    PSA: young woman walks through forest and talks about smoking pot because she doesn’t have to think about her life—she thinks her parents don’t love her—Illinois Department of Public Health

16)    PSA: American Dental Association―animated family watch football game and eat lots of snacks

17)    DECOREGGER: colorful Easter eggs decorated with product

18)    PSA: American Dental Association―animated Mr. Do Bee from Romper Room School—Alice in Wonderland re dental health

18)    PSA: Cook County Superintendent of Education re scholarships for students who want to teach

20) TV GUIDE: day time soap operas

21)    PSA: Department of Agriculture Food Safety―a girl explains her picture re salmonella to her classmates―1976

22)    GAINES BURGERS DOG FOOD: man feeds dogs in San Francisco park

23)    COMMANDER ACCUCAST FISHING REEL: man demonstrates Johnson reel on lake

24) BROOKFIELD ZOO: footage of tigers playing, lion, people walking at zoo—mountain goats

25) PSA: black boy re taking pills when you’re not sick—Project Straight Dope

26) SPELSON INSURANCE AGENCY: man is arrested for putting large bags of money in car

27) PSA: Walt Whitman quoted re universality—b&w drawing—Container Corporation of America

28) PSA: VISTA―snack bar at job core training center—black and white teens learn

29) PSA: Job Corps—young man writes letter to dad talking about what he wants to do in future

30)    CHICAGO SUN-TIMES NEWSPAPER: man gets hair cut and reads newspaper with headlines about Truman—modern man repeats action—Irv Kupcinet Kup

31) PSA: ARBA―puppets—Bicentennial Eagle and child talk about celebrating the first 200 years

31)    BUTTONEER: buttons fall off, product attaches buttons again, pleats drapes—by Dennison

33) PSA: CARE―sun rises on needy people

34) POST SUPER SUGAR CRISP: animated Sugar Bear outwits fox

35) PSA: Joe Campanella re driving 55 to save energy

36)    CHICAGO SUN-TIMES NEWSPAPER: reporter talks about getting the whole story as he walks down a Chicago street at night

37) AJAX CLEANSER: woman cleans sink with the blue dot cleanser

38) COLD POWER DETERGENT: man in clothing mill talks about fabric needing cold water washing

39) AAMCO: word AAMCO only

40) PSA: Aetna Insurance―people driving bumper cars—time for fun and a time for driving safely

41) EDDIES BARBARQUE RIBS: family at Eddies restaurant served ribs

MIXED ADS 183

1) GORDON’S WAR: movie promo—Paul Winfield

2)AJAX DISHWASHING LIQUID: professional dishwasher praises product

3)ULTRA BRIGHT TOOTH PASTE: woman tells what her mother warned her about—she didn’t get warned about handsome boyfriend’s smile

4)PLYMOUTH DUSTER: orange Plymouth Duster used to move young women into new apartment

5)PSA: bottles of medicine are poison to little hands—Poison prevention

6) PSA: U S Marine Corps Reserves—Marines in basic training

7) CHEVY LAGUNA CHEVELLE: technicians take front off to demonstrate bumper system

8) PSA: CARE helps needy people—stills of needy third world people

9) PSA: grandmothers rock preemies in hospital nursery—March of Dimes

10) PSA: UNICEF—Carroll O’Connor re starvation in Africa

11) PSA: footage of starving children—American boy writes to boy his family sponsors through World Vision

12) RETURN OF THE DRAGON: movie promo—Bruce Lee

13) PSA: National Alliance of Businessmen—young black artist hired at ad agency

14 PSA: map of America made of matches burns—help prevent forest fires

15)PSA: people talk to Better Business Bureau on phone about problems with businesses

16) PSA: a car full of men talk about their drunk friend— they pass his accident—don’t let drunk friends drive

17) PSA: a house on fire—UL—safety starts with you

18)PSA: human resources director talks about the ethnic woman and young veteran his company employed—Illinois Vocational Education

19) PSA: Martina Navratilova—U.S. Census

20) PLYMOUTH DUSTER: orange Plymouth Duster used to move young women into new apartment

21) PSA: Joe Namath re Leukemia Society—footage of football game

22) PSA: Bill Smith built up trucking business to pass on to his sons—but they have Muscular Dystrophy

23) PLYMOUTH GOLD DUSTER: car shown off at family reunion cowboy kicks tires

24) PSA: man (celebrity?) shows friend the swing set he got for his kids, the friend shows all the dangers—swing set falls apart—U.S. Consumer Product Safety Commission

25) CHEVROLET IMPALLA: 1974 car test driven

26) SMOKEHOUSE ALMONDS: couples in canyon by campfire Eating almonds

27) PSA: Crusade of Mercy—teacher works with retarded boy

28) PSA: dramatization of man convicted—served time and released—The National Alliance of Business

29)PLYMOUTH DUSTER: orange Plymouth Duster used to move young women into new apartment

30)TUEROS CIGARS: stills of antique photos of cigar maker

31) FTD FLORIST: Hispanic man tells men how to get the Girls to remember them—girls on the beach behind him

32) McDONDALDS: mother complains that her dollars don’t go as far—she drives her children to McDonald’s for burger you deserve a break today—a dollar still has worth burger

33) PSA: Columban Fathers—priests working in Latin America

34) PSA: National Federation for Wildlife—folk song about endangered animals with shots of the animals—Paul(?) celebrity

35) PSA: Consumer safety—boy tells uncle he can’t mow the lawn because the dog won’t give up his bone—Peterson— celebrity

36) AAMCO TRANSMISSIONS: antique Oldsmobiles

37) PSA: NEA quality education is our best investment—ethnic school children

38) PSA: The Seeing Eye, Inc.—seeing eye dogs—please don’t pet or distract the dog—footage of black blind man with seeing eye dog

39) PSA: U.S. Army Reserve—footage of mechanics class—ethnic

40) PSA: children’s clubs, Girl Scouts, Campfire Girls, Indian Guides, etc. together—ethnic kids sing God Bless America—prevent forest fires

41) PSA: Cereal Institute—eat a good breakfast—family eating breakfast

42) PSA: Leukemia Society of America—Joe Namath—celebrity

43) PSA: ambulance drivers wheeling patient into hospital, nurse—pneumonia—Osteopathic Association

44) PSA: young adults rocking—are you thinking about getting old—Facts and Myths about Aging

45)COMMONWEALTH EDISON: improving insulation saves energy colorful graphics

46) AGE OF KINGS TV SHOW: educational TV presentation of play—produced for the BBC—b/w

47) K-TEL 20 ELECTRIFYING HITS: Stylistics, BJ Thomas—bonus album with JJ Jackson, Lovin’ Spoonful

MIXED ADS 184

1) COMMONWEALTH EDISON: lower heating bills by dialing down—101 ways to conserve energy

2)PSA: Take Another Look—Greek scholar overlooked good men around him to employ—Illinois Department of Employment Security

3) PSA: Columban Father—Catholic missionary priest—looking for young men to join priesthood

4) PSA: new mom feeding baby International Year of the Child 1979—Beechnut Nutrition Hotline

5) PSA: what’s it like to have a price on your head—shot of old west wanted poster with coyote―National Audubon Society

6) PSA: instead of talking about the drug problem—try listening to your kid’s problems—shot of unhappy teen—Project Straight Dope

7) PSA: black photographer in inner-city Chicago—shows him shooting and his photos Black Photographers Exhibit Columbia College

8) OLYMPIC SAVINGS AND LOAN: 5 3/4% savings—footage of Chicago working at night

9) PSA: The Church of Jesus Christ and Latter Day Saints―little girl tells her mom she’s running away—they both run away to the park—Mormons

10) PSA: young man plays guitar on porch, then leaves for the city and new job—Illinois Division of Vocational Education

11) PSA: hands with money—nutritious meals made with beans— “Money Don’t Come Easy”―nutrition

12) PSA: Olympic athletes with shots of handicapped children—victims of birth defects—March of Dimes

13) COLBY’S FURNITURE: furniture sale—shots of living rooms

14) CHICAGO SUN-TIMES: man from yesterday reads about Chicago Tribune (“your father’s newspaper”) in barber shop—but younger contemporary man reads Sun-Times for “a different point of view” in barber shop—“open up your mind and let the Sun-Times in”—good footage of Irv Kupcinet―early 1970s

15) PSA: American Diabetes Association―Ron Santo―celebrity re diabetes sports baseball

16) PICAM BUTTON FASTENER: demonstration of product―$3.99

17) PSA: man in library opens books and they talk—Library of Congress supplies talking books free

18) PSA: CARE shots of hungry and needy children and how they are helped by CARE

19) FIRESTONE TIRES: man test drives new tires as he talks about product—Kevin Drives

20) PSA: young family in hammock—turns to photograph—woman died because of a drunk driver

21) PSA: Billie Jean King and Jonas Salk re Multiple Sclerosis Society

22) PSA: black couple play in park—Dorian Harewood—National High Blood Pressure Education Program

23) BOOK PROMO: Daytime Affair

24) PSA: young family in hammock—turns to photograph—woman died because of a drunk driver―celebrity

25) PSA: Salvation Army Summer Camps―children talk about camp activities

26) MOVIE PROMO: The Final Comedown―Billy Dee Williams, Raymond St. Jacques

27) PSA: Brenda Lee re The Kidney Foundation

28) PSA: couple get hot-dog at park signed by vendor—other

jobs signed by workers—just do the kind of work you’d be proud to sign your name—America only works as well as you do

29) RECORD PROMO: Easy Listening―Trini Lopez re record of pop hit songs

30) PSA: carload of friends talk about their drunk friend they let drive—they drive past friend’s accident—don’t let drunk friends drive

31) PABST BLUE RIBBON BEER: snow skiers enjoy beer after skiing

32) PSA: a pregnant young woman in rocking chair—Nutrition

33) DUTCH MASTER CIGARS: ethnic women bring in tropical fruit, coffee and chocolate—cigars from Latin America

34) PSA: young couple play at beach—romantic—turns into photograph—woman died in accident with drunk driver―celebrity

35) PABST BLUE RIBBON BEER: beer poured into glass

36) PSA: RIF reading program—black kid walks to RIF trailer and reads the book he received

37) PSA: young family in hammock—turns to photograph—woman died because of a drunk driver—celebrity

38) PSA: a black woman washes floor—narrator is her son talking about money for college—United Negro College Fund

39) TOUCH AND TEAR AUTOMATIC DISPENSER: plastic wrap dispenser demonstrated

40) PSA: animated but eats 4H clover—kids build 4H Sesame Street style

41) PSA: AFS—foreign student exchange—footage of parents and exchange students saying goodbye

42) AAMCO: black mechanic works on Chevy

43) AAMCO: black mechanic works on Chevy

44) PSA: black teen throws book on railroad tracks—he hears man’s voice taunting him about dropping out of school—boy picks his book up―Northern Illinois University

45) PSA: youth football coach talks about the joy he gets coaching—Small Businessmen’s Association

46) PSA: Black Lung law for coal miners—U.S. Department of Labor—footage of miners on coal train

47) RECORD PROMO: The Big Country Record—Glen Campbell, Bobby Gentry, Hank Thompson, 36 country-western greats

MIXED ADS 185

1) PSA: Closer Look―black and white families in a support group for parents of handicapped children 1977

2) PSA: Girl Scouts―wanted—adults interested in the year 2000—stills of people and footage of ethnic girls in Brownies

3) PSA: Denise Nicholas re Basic Grants for college

4) PSA: U.S. Air Force—footage of Eagle flying with montage of people working

5) PSA: U.S. Air Force—offers great training—men and woman working on ground—pilot flies jet

6) PSA: U.S. Air Force Reserves—Dion Warwick sings—man shown with his family on a picnic and at the reserves

7) CARNATION INSTANT BREAKFAST: the 22 cent breakfast—man makes instant breakfast as he talks about high price of food

8) PSA: U.S. Post Office—black mailman talks about Christmas mailing

9) MIGHTY DOG FROM CARNATION: dog eats food—can of food is branded 100% pure beef

10) PSA: U.S. Air Force—the Eagle flies

11) ZIMM ZAMM: paddle game demonstrated by tennis players, families outdoors—girls in bikinis

12) COFFEE-MATE CREAMER: couple enjoy coffee after great dinner in upscale restaurant

13) PSA: U.S. Air Force—officers training school—men working in technology—be part of tomorrow in today’s Air Force

14) PSA: ROTC―Spanish—family talk as the walk with packages

15) PSA: U.S. Air Force—men in classroom—pilot climbs into the Eagle jet and flies it

16) PSA: U.S. Air Force—men and women working on the ground—small jet takes off

17) PSA: skateboarder, skater—give them helmets and teach them safety—U.S. Consumer Safety

18) GAME OF HAPPINESS BY MILTON BRADLEY: man runs around house in fast-silent movie type until he finds his toupee—kids play board game

19) PSA: track runners prepare to run—teen driver rev’s his engine and speeds down street—slow down, you’ll be a winner in the long run—Aetna Insurance

20) PSA: Sammy Davis Jr. With peace sign necklace re UNICEF’s Halloween trick or treat boxes—gives peace (V) sign

21) CAR AND TRACK: race cars around track and during pit stops—street car

22) PSA: Junior Achievement―president of major corporation talks about his humble beginnings

23) PSA: Junior Achievement—montage of teens in JA

24) PSA: Hull House—historic shots of patrons of Hull House Chicago is still a tough town

25) PSA: Senator Frank Church re Senate aide who had cancer and won the battle—Tracy rides her bike and joins him—American Cancer Society

26) PSA: U.S. Post Office—next day delivery of air mail expeditor re air mail

27) ACME BOOTS: cowboy rides horse through western countryside and meets his girlfriend—pairs of boots on rocks

28) PSA: American Family Album—historic artwork—Henry Ford Museum—George Washington’s sled and portable bed—Bicentennial presentation

29) PSA: boy talks about being a hemophiliac—family can’t afford treatment―Hemophilia Foundation

30) PSA: to a hemophiliac his own house is a house of horrors—where anything could make him bleed―Hemophilia Foundation

31) PSA: Buddy Epson re diabetes—The Joslin Diabetes Foundation

32) PSA: young man pokes his finger and talks about being a hemophiliac—Hemophilia Foundation

33) PSA: footage of emergency workers and lab techs―American Red Magen David for Israel

34) PSA: football coach explains the plan to the players—small business, banking, etc.—National Alliance of Business—give a kid a job

35) PSA: Peter, a hemophiliac is taking a clotting factor and now he bleeds like a normal person―$22,000 a year, Peter is rich, another boy is poor and can’t afford the treatment—Hemophilia Foundation

36) PSA: George C. Scott in a classroom re wasting fuel and closing schools—conserve energy—Don’t be fuelish

37) GAINES BURGERS DOG FOOD: salesman feeds dogs in a Boston park as their owners are surprised—canned dog food without the can

MIXED ADS 186

1) DIAL SOAP: a group of businessmen pile into a VW bug to car pool—aren’t you glad you use Dial

2) DIAL DEODORANT SPRAY: pretty woman at work and a party

3) DIAL DEODORANT SPRAY: animated big nosed man gets embarrassed when his deodorant quits in a crowd, after five, wilts when he’s warm

4) DIAL DEODORANT SPRAY: montage of flower, toys, clock—man uses product—shots of him at work and on a date

5) DIAL DEODORANT SPRAY: montage of flower, toys, clock—man uses product—shots of him at work and on a date

6) DIAL DEODORANT SPRAY: pretty woman at work and a party

7) DIAL DEODORANT SPRAY: montage of flower, toys, clock—man uses product—shots of him at work and on a date

8) DIAL DEODORANT SPRAY: montage of flower, toys, clock—man uses product—shots of him at work and on a date

9) DIAL DEODORANT SPRAY: pretty woman at work and a party

10) DIAL DEODORANT SPRAY: montage of flower, toys, clock—woman uses product—shots of her at work and on a date

11) MAIDENFORM CONCERTINA GIRDLE: pretty young thin woman tugs at her girdle in grocery store—b/w

12) MAIDENFORM BRA: young mom with holds her son—shot of bra on stand

13) MAIDENFORM CONCERTINA GIRDLE: pretty young thin woman tugs at her girdle in grocery store—b/w

14) MAIDENFORM BRA: young mom with holds her son—shot of bra on stand

15) CURAD BANDAIDS: ouchless bandaids—little girl stands on back of little boy’s tricycle

16) CUTEX MANICURIST NAIL POLISH: sexy young woman paints her nails at a traffic light while she’s on a motorcycle

17) Q-TIPS SWABS: young mother and little girl primp in front of a mirror—girl styles her shampoo filled hair—b/w

18) Q-TIPS SWABS: young dad gives the baby a bath—b/w

19) CUTEX MANICURIST NAIL POLISH: young woman paints her nails at a traffic light while she’s on a motorcycle

20) GROOM AND CLEAN HAIR DRESSING: sexy mermaid in a fountain demonstrates how product cleans hair

21) Q-TIPS SWABS: young mother and little girl primp in front of a mirror—girl styles her shampoo filled hair—b/w

22) Q-TIPS SWABS: young dad gives the baby a bath—b/w

23) GROOM AND CLEAN HAIR DRESSING: sexy mermaid in a fountain demonstrates how product cleans hair

24) CURAD BANDAIDS: ouchless bandage—little girl stands on back of little boy’s tricycle

25) TELFA ADHESIVE PAD: ouchless bandage—mother comforts child that was hurt—needs an extra big hug and extra big bandage

26) TELFA ADHESIVE PAD: ouchless bandage—mother comforts child that was hurt—needs an extra big hug and extra big bandage

27) STAY FREE MAXI & MINI PADS: pretty young woman talks about the two kinds of days in a woman’s month

28) SAFEGUARD ANTIBACTERIAL SOAP: teen washes face, baby’s bathed, mom washes face, dad showers—b/w

29) HOUR AFTER HOUR DEODARANT: Susan Sarandon jogs with food cart down street—hard hats tease her

30) STRETCH AND SEAL PLASTIC WRAP: bowls of food sealed tight as a drum

31) COLGATE TOOTHPASTE: some families have the confidence and some don’t—one dad wins the huge stuffed animal while the other dad wins the small one

32) HOUR AFTER HOUR DEODORANT: Susan Sarandon with family meets a friend—they all wear track uniforms—second in series for Sarandon as spokeswoman for this deodorant

33) ALKA SELTZER: two tablets in glass-bubbles

34) HEAD AND SHOULDERS DANDRUFF SHAMPOO: woman at work and on the bus—people around her notice her dandruff

35) TIDE DETERGENT: woman at laundromat admires another woman’s laundry

36) LAN-O-SHEEN: cool water hand wash detergent—teen girl washes a sweater—meets date and dances in family room

37) ADORN HAIRSPRAY: water shouldn’t be in your hairspray―woman underwater—brushes hair at beach—flip hairstyle

38) DEEP MAGIC MOISTURIZER: woman dots lotion on face for one minute beauty treatment

39) ADORN HAIRSPRAY: water shouldn’t be in your hairspray―woman underwater—brushes hair at beach—flip hairstyle

40) DEEP MAGIC MOISTURIZER: woman dots lotion on face for one minute beauty treatment

41) COLD POWER DETERGENT: man in a fabric mill re new labels for cold water washing on clothing

42) STRETCH & SEAL PLASTIC WRAP: Dinah Shore at a picnic demonstrates product

43) LAKE SHERWOOD: north woods territory land for sale—recreation on lake―skiing, paddle boat, sailboat, fishing

44) LAKE SHERWOOD: north woods territory land for sale—recreation on lake—skiing, paddle boat, sailboat, fishing