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MIXED ADS
21:
Lake County Lecture
1) HAIR WIZZ: gizmo allows mom to
trim and cut hair of husband and kids―haircuts at home
90 seconds $2.98
2) VEG-O-MATIC: 1 minute version
good color
3) MINCE-O-MATIC: minces eggs,
carrots, meat, onions, etc―even ice for sno-cones
$5.95
4) HAIR WIZZ: same as #1 above
5) SKRUDLAND PHOTO: film developing
service―2 minute commercial shows inside developing
plant―how they do it
6) VEG-O-MATIC: slices and dices
tomatoes, potatoes, onions, etc.―excellent color
7) VIRGINIA SLIMS CIGARETTES: the
old ways said "women shouldn't smoke/women shouldn't
vote"―but "you've come a long way,
baby"―Veronica Hammel is the model here―circa 1969
8) BRYLCREME: student in library
assaulted by young women because he dared to use two dabs―"a
little dab'll do ya"
9) SILVIKRIN: woman has tired, dull
hair―uses this product and finds romance
10) AVIANCE PERFUME:
sexually-demanding wife is going to have "an Aviance night" as
tired husband comes home from work
11) TROJAN CONDOMS: from mid-1970s
this has couple cavorting on sandy beach―"To everything there
is a season..." responsible parenthood
12) MOVIE PROMO: "Dirty Mary,
Crazy Larry"
13) MOVIE PROMO: "The Chinese
Connection"
14) MOVIE PROMO: "Enter the
Dragon"
15) MOVIE PROMO: "Lady Kung
Fu"
16) FILM CLIP: "The Rocky
Horror Picture Show" w/ Tim Curry, Susan Sarandon, Barry Bostwick
17) FILM CLIP; "Blacula"
with William Marshall
18) STRIDE RITE SHOES: Phoebe rises
from obscurity to marriage with her handsome; rich boss because with
"feminine frailty" she started wearing snazzy Stride Rite
shoes
19) JOHNSON PRODUCTS:
"Moods" has middle class Black values―rich, handsome
people―touring foreign countries, romance―for Johnson
cosmetics
20) BUSCH BEER: wildlife management
ranger wanted to do it his way―1976
21) BORAX HAND CLEANER: Ronald
Reagan plugs Borax for cleaning grease, paint, stains from his hands
(early 1960s)
22) TV PROMO: Settelmeier spot
plugging Channel 7 news team of Fahey Flynn, Joel Daly, John
Coleman―the Happy Talk originals
23) EDSEL: lengthy spot for 1958
Edsel with pushbutton drive―as well as others in "the Ford
family of cars"―Ford, Mercury, Thunderbird, Lincoln
24) DR. PEPPER: musical production
number for soda pop―big staircase choreographed finale as in MGM
movies of the 1930s
25) McDONALD'S: this is the chant:
"two all beef patties, special sauce...on a sesame seed bun"
26) McDONALD'S: the Hamburger
McLanguage―with puppets and Ronald
27) PEPSI-COLA: mod girl in
psychedelic spot―no words spoken
28) German fantasy commercial for
soap powder―the welle (wave) rises and washes everything white and
clean
29) German commercial with "You
Are My Sunshine"―and people wearing sunglasses because their
white clothes are so bright
30) AJAX DETERGENT: Lancero Bianco
is the White Knight riding through Italy
31) SURF: West African commercial
with "giant strength" Surf epitomized in a black giant who
comes to the native women with his detergent
1) PSA: Yogi Berra manager of New
York Mets and Superman plug U.S. Air Force―1976
2) SERVEL GAS AIR CONDITIONER:
stereotypical Arab in desert with camel takes Western blonde to his
tent―needs central gas air conditioning
3) BLACK FLAG PESTICIDE: Super Spray
kills faster―"faster knockdown for faster kill"
4) MAXWELL HOUSE COFFEE: Margaret
Hamilton as Cora runs rural general store―makes good coffee
5) WESTINGHOUSE DISHWASHER: black
mother-in-law is wrong when she tells daughter-in-law that she has to
wash pot before putting in dishwasher
6) WHITE CLOUD: grandma smuggles it
into granddaughter's shopping cart―whispers the embarrassing word
"toilet paper"―it feels like facial tissue
7) PRINGLE'S POTATO CHIPS: suitor
for girl's hand tells her dad and mom that Pringle's is
better―"new fangled"
8) WESTINGHOUSE DISHWASHER: same
black ad as No. 5
9) PSA: USAF Reserve plugged with
animated cartoon about popcorn company―Keenan Wynn voice-over
10) PEAK TOOTHPASTE: nostalgia about
first date―remember when you first became aware of your
breath―it was baking soda then and now in this paste
11) BETTY CROCKER CAKES: devil's
food cake sliced thin
12) BETTY CROCKER FROSTING MIX: wife
made hubby a birthday cake―fools him with frosting mix
13) TV PROMO: plugs experienced
Howard K. Smith week nights on The ABC Evening News
14) NABISCO SHREDDED WHEAT: man
stresses naturalness of creek and forest and Spoon-size Shredded Wheat
15) CORN SILK POWDER: stress is
naturalness of face powder made from corn silk―pretty blonde in
cornfield applies it
16) HEAD AND SHOULDERS SHAMPOO:
woman behind screen compares shampoo softness―says there is no
difference between Head and Shoulders and leading baby shampoo
17) OLD SPICE DEODORANT: woman waits
for her Old Spice man to return from sea―young man learns of its
potency on women
18) MARS CANDY BAR: for Sprint,
Crunchy Chocolate, and Chocolate Almond bars
19) PSA: for heart
exercise―another kind of energy crisis―from The Travelers
Insurance
20) PSA: for WIN, government work
incentive program―Newport News Shipbuilding Company in WIN since
1972
21 PSA: for help for the blind
22) JOVAN COLOGNE: "male"
and "female" bottles merge
1972
23) GAINESBURGER: finicky dog eats
only "from a can"
24) PUFFS: young couple for
"new Puffs"
25) PILLSBURY BISCUITS: 1869 brand
biscuits
26) WINSTON CIGARETTES: "What
do you want? good grammar or good taste?"
27) PSA: St. Jude Hospital has boy
rolling a tire in pitch for cancer prevention
28) PSA: from HEW for "youth
involvement"
29) ZALES JEWELERS: "the ring
of life"
30) JOVAN MUSK OIL: sex and cologne
for women (1978 spot)
31) PSA: "take stock in
America" is 1976 pitch for U.S. Bonds w/ Ken Nordine voice over
32) LILT HOME PERMANENT:
33) COMPOUND W: teenage girl/wart
remover
34) PRELL SHAMPOO: woman shampooed
yesterday has clean-smelling, clean-looking hair today
35) FRANKENBERRY:
COUNT CHOCULA: animated cereals
36) WONDER WOMAN DOLL: dolls for
kids...even a black villainess doll named Nubia
37) COOL WHIP: Tucker Inn
38) SANKA COFFEE: Robert Young and
an antique dealer
39) PSA: electricity and water don't
mix (from Aetna)
40) UNITED STATES COAST GUARD:
pitched at young men just out of high school
41) UNITED STATES ARMY: black
sergeant recruiting in his Army uniform
42) PURINA PUPPY CHOW: Sterling
Holloway does voice-over for dog and animated spot
43) ADORN HOME PERMANENT: Lee
Merriweather and daughter
44) PSA: hire the
handicapped―work gives us confidence in ourselves―taste
testers seen at work―some of them are blind
45) KEN-L RATION TENDER CHUNKS: Max
enjoys good meaty flavor
46) PETER PAN PEANUT BUTTER:
policeman returns jar of it― tastes like fresh roasted peanuts
47) RHEEM AIR CONDITIONING SYSTEM:
save electricity
48) DUNCAN HINES CAKE MIX: old
B&W of early baking―now modern housewives
49) PSA: American-Korean Foundation
has changed its name to the American Kor-Asian Foundation
50) PSA: sun makes
trees―planting trees after "harvesting" makes for
"an eternal forest"―"The forests of America.
They can be eternal, and we're working to see that they
are"―from Southern Forest Products Association
anti-environmentalism
51) PSA: deliveryman with
highchair―where-to-place-it tips from U.S. Consumer Product Safety
Commission
52) OLD SPICE AFTERSHAVE: men back
from the sea―women run for them―nerdy guy tries it
53) WHITE CLOUD TOILET PAPER:
"Does your husband care about bathrooom tissue?"
54) MARDI GRAS PAPER TOWEL:
storekeeper talks to little boy who wants the empty box
55) PSA: people endorsing American
Association of Retired Persons AARP
56) PSA: all kinds of ships for U.S.
Navy men―be something special, important―water skiers
57) CHAPSTICK LIP QUENCHER:
"color me Quencher, color me wet"
58) SEIKO WATCH: ultra
thin―circa 1978-1979
59) QUEEN HELENE HENNA SHAMPOO:
hairdresser speaks of it
60) PSA: bowling for summer sports
fun―summer leagues are forming
61) PSA: today's National Guardsmen
are the new Minutemen―the Guard belongs to the country
62) PSA: U.S. Air Force―men in
action fuel and preparing airplane―woman is sure glad she is one
of the people on the ground keeping planes flying―"a great
way of life"
1) HERSHEY BAR: kids eat candy bar
while riding rides at amusement park
2) MAXWELL HOUSE COFFEE:
Cora teachers her cousin Bessie about good coffee
Margaret Hamilton
3) LIFE CEREAL: follow-up to "Mikey"
spot has boy and girl at breakfast discussing Mikey's endorsement
4) BIDE-A-WEE HOUSE: animal shelter
in new York City that does not kill healthy animals
5) AVON: Avon's new Sonnet fragrance
6) CRAZY COW CEREAL: little girl
likes the chocolate milk it makes from
General Mills
7) DUPONT: makes rock bolts to shore
up coal mine roofs―good shots inside coal mine
8) CARTERS: clothing for kiddies has
lament that they grow up too fast
9) PSA: Air national Guard is for
you if you want a career in communications
10) BURGER KING: little Peter Piper
hates pickles―has to find BK to order it his way―woman sings
at the counter "Have it your way"―much alliteration
about P
11) PEPPERIDGE FARM BREAD: old guy
with horse and wagon delivers bread the old fashioned way
12) CAMPBELL'S SOUP: little boy
makes snowman and comes in for soup
13) PRODUCTION CREDIT ASSOCIATION:
credit union rep talks to farmers while both look at cows
14) PIRELLI TIRES: pretty Italian
woman in car urges men to buy Pirelli tires
15) PRANGE'S DEPARTMENT STORE: local
ad for kids' clothes
16) GENERAL TELEPHONE: close-up
shots of various phones, including Mediterranean and Greek
styles―Greek one resembles ancient vase
17) J.C. PENNEY: close-up shots of
shoes
18) PIZZA HUT: close-up shot of
pizza
19) GENERAL TELEPHONE: Santa Claus
makes presents of phones
20) OLYMPIC PAINT: painter applies
paint to house
21) PRODUCTION CREDIT ASSOCIATION:
farmer teaches son how to handle living things, such as a piglet
22) PRANGE'S DEPARTMENT STORE: Polly
Bergen promotes her own line of perfume, Tortue
23) PRANGE'S DEPARTMENT STORE: girls
model sweater sets
24) UNIROYAL TIGER PAWS TIRES:
cartoon of tigers on roads
25) PRANGE'S DEPARTMENT STORE: woman
models fuzzy robe
26) OLYMPIC OVERCOAT PAINT: repeat
of 8
27) PRANGE'S DEPARTMENT STORE: woman
models Zap shoes
28) PRANGE'S DEPARTMENT STORE: still
photos of merchandise
29) GENERAL TELEPHONE: close-up shot
of blue phone
30) PRANGE'S DEPARTMENT STORE:
repeat of 3
31) BURGER CHEF: cartoon of cooks at
restaurant
32) PRANGE'S DEPARTMENT STORE: kids
fly kites
33) CITGO MOTOR OIL: stop-action
graphic of oil cans racing on open roads
34) PRANGE'S DEPARTMENT STORE:
people stare at sky at 40,000 balloons that Prange's let loose to
celebrate a sale
35) AVON BEAUTY PRODUCTS: Sonny
Griffin promotes skin care
36) GENERAL TELEPHONE: still photos
of people who need extension phones
37) BURGER CHEF: cartoon of unhappy
men made happy with "Fun Food"
hamburger
38) THORP FINANCIAL SERVICES: people
use Thorp for quick income tax returns
39) GENERAL TELEPHONE: man in phone
booth complains about how his phone died during an important meeting,
while narrator says that businessmen should know that if they buy their
phones somewhere other than at GTE they have to go elsewhere to have
them fixed
40) THORP FINANCIAL SERVICES: man
playing with children says budgeting is easy with a consolidation loan
from Thorp
41) CHEVY TRUCKS: Tom T. Hall
promotes this 1976 pickup truck―celebrity
42) PRANGE'S DEPARTMENT STORE:
repeat of 3
43) KENTUCKY FRIED CHICKEN: family
eats chicken
44) GENERAL TELEPHONE: couple buys
exotic phone
45) PRANGE'S DEPARTMENT STORE: man
wraps giant present
46) PRANGE'S DEPARTMENT STORE:
repeat of 16
47) GILSON TILLER: man tills garden
48) BLATZ BEER: man with Afro hair
taste-tests beer
49) GENERAL TELEPHONE: close-up of
telephone
50) GENERAL TELEPHONE: young woman
feels secure with night glow of rotary phone
51) GOODYEAR PIT-STOP SERVICE:
cartoon of farmer getting tractor tire fixed
52) HOTPOINT: close-up of clothes
washer and drier
53) GENERAL TELEPHONE: repeat of 24
54) GENERAL TELEPHONE: still photos
of old people who are glad they have extension phones
55) SNOWY BLEACH: bleach removes
grass stain
56) GENERAL TELEPHONE: people who
look like their dogs use fancy phones
57) PRANGE'S DEPARTMENT STORE:
repeat of 16
58) GENERAL TELEPHONE: repeat of 37
59) GENERAL TELEPHONE: mobster
voices and flapper music help promote these Roaring 20s-type phones,
"Candlestick"
60) SNOWY BLEACH: repeat of 43
61) SKATE & SKI BOOTS: kids put
on plastic skates and ski and skate on snow―toys
62) GENERAL ELECTRIC SHAVING CREAM
DISPENSER: man applies warm shaving cream to face
63) GENERAL TIRE: 1920s car gets new
tires, followed by modern car―"Sooner or later you'll own
Generals"
64) GENERAL TELEPHONE: repeat of 27
65) AUDI: couple drive
Audi―automobile
66) RESTONIC MATTRESS: cartoon of
pillow showing design of mattress and box spring
67) SUGAR CRISPS CEREAL: Sugar Bear
promotes magic tricks premium in cereal box
68) TANG: moon family drinks Tang
69) POST RAISIN BRAN: Bob Cummings
speaks out against exploitation of raisins―celebrity
70) GRAPE NUTS CEREAL: after
bicycling family eats cereal
71) AVON: two women apply makeup
72) SUGAR CRISPS: Sugar Bear has
girlfriend
73) PSA: Save the Children as little
boy needs clothes to attend school
74) PSA: repeat of 61
75) POST RAISIN BRAN CEREAL:
businessmen pile into VOLKSWAGEN Beetle and discuss sports and cereal
76) POST GRAPE NUTS CEREAL: repeat
of 58
77) MR. MAGNET MAN BY ROMPER ROOM:
little boys play with magnetized tin can that they can make faces
with―metal version of Mr. Potato Head―toys
78) SANKA COFFEE: woman kisses hand
of husband and lovingly hands him cup of coffee―sexist
79) MR. MAGNET MAN: repeat of 65
80) PUZZLE AND PLAY BY ROMPER ROOM:
kids hide plastic animals in yard and then fit them into
forms―toys
81) PUZZLE AND PLAY: repeat of 68
1) VOLKSWAGEN: shots of 1949 DeSoto,
Studebaker and Hudson and their changing styles compared to the
VOLKSWAGEN and how it kept a promise made in 1949 not to change
2) AVON TOILETRIES: Avon lady shows
housewife perfume
3) POST RAISIN BRAN CEREAL: men in
car poor pile into VOLKSWAGEN
4) SKELLY GASOLINE: close-up shots
of inside a car and car on road being responsible by keeping air clean
with Keotane cleaning agent
5) SKELLY GASOLINE: gasoline station
attendant urges viewers to be responsible to keep the air clean by using
gas with Keotane or Skeltane
6) POST TOASTIES CEREAL: kids
collect pens in cereal boxes
7) TANG BREAKFAST DRINK: beings that
live on moon want Tang but don't know what water is―parody on fact
that space astronauts took Tang to the moon
8) VOLKSWAGEN 411: people in country
rush to see advent of new car model
9) VOLKSWAGEN 411: repeat of 8
10) MAX PAX: coffee is packed in its
own filter
11) MAX PAX: repeat of 10
12) MAX PAX: coffee is packed in its
own filter
13) GRAPE NUTS CEREAL: mother and
daughter eat this cereal and look great in a bikini
14) TANG BREAKFAST DRINK: shot of
moon landing with narrator saying the astronauts took grape flavored
Tang to moon
15) MAXIM FREEZE DRIED COFFEE:
family on boat want more out of life, so they drink this coffee
16) MAXIM: repeat of 15
17) KOOK AID: kids working together
to clean up park drink Kool Aid
18) PIRWITZ CARS: silent shots of
cars in lot
19) KOOL AID: repeat of 17
20) KOOL AID LEMONADE: singer says
"not as sweet as it sounds" for this new drink
21) GRAPE NUTS CEREAL: mother and
daughter surf together and look good in a bikini
22) MAXWELL HOUSE COFFEE: Danny
Thomas likes this coffee―celebrity
23) PIRWITZ CARS: more silent
shots―may be continuation of 18
24) KOOL AID: kids throw
"indoor slingers", free gift that looks like foam rubber
Frisbee
25) HONEYCOMB CEREAL: white kids
play with premium Dune Buggies to very black-sounding soul
music―young James Earl Jones narrator―black celebrity
26) KOOL AID LEMONADE: repeat of 20
27) MAX PAX: repeat of 10
28) MAX PAX: repeat of 10
29) MAX PAX: repeat of 10
30) KOOL AID: kids play in urban
setting, then in country
31) KOOL AID: repeat of 24
32) ALPHA BITS CEREAL: kids in
ship/balloon find prospector and mule
33) KOOL AID: repeat of 30
34) SKELLY GASOLINE: five kinds of
gasoline, all environmentally responsible
35) SKELGAS: shots inside research
lab show high-tech quality of this gasoline
36) MAX PAX: repeat of 10
37) TANG BREAKFAST DRINK: repeat of
7
38) POST TOASTIES: repeat of 6
39) RAISIN BRAN CEREAL: narrator
announces new cinnamon flavor―Arnold Stang―celebrity
40) SKELLY GASOLINE: farm-tested
gasoline shows farmer with tractor plowing field
41) SKELLY GASOLINE SERVICE STATION:
driver hauls farm-tested gasolines
42) MAX PAX: repeat of 10
43) MAX PAX: repeat of 10
44) POST TOASTIES CEREAL: Roy Rogers
and young boy eat cereal―celebrity
45) SKELLY GASOLINES: cartoon of gas
station
46) SKELLY GASOLINE STATION:
attendant tells pretty blond about how clean Skelly gas is―he
kisses her, then says she is his wife
47) MAX PAX: repeat of 10
48) KOOL AID: repeat of 24
49) SUPER SUGAR CRISP: kids love
drinking through this free straw premium
50) VIVA PAPER TOWELS: cartoon of
woman using paper towel
51) ALPHA BITS: repeat of 32
52) TANG BREAKFAST DRINK: aliens on
moon discuss Tang―outer space
53) TANG: old man drinks new
grapefruit flavored Tang
54) PSA: shows how man accidentally
starts a forest fire
55) LIQUID PLUMBER: woman with large
family unclogs drain
56) TANG: aliens on moon discuss
breakfast drink
57) LIQUID PLUMBER: plumber's wife
uses this product―man is minor celebrity
58) TANG: repeat of 2
59) PSA FOR U.S. SAVINGS BONDS: mime
in action
60) VIVA PAPER TOWELS: woman uses
this instead of a cloth
61) TANG: repeat of 5
62) SUGAR CRISPS: bear shows magic
tricks in cereal box
63) TANG: repeat of 5
64) NESTLES SEMI-SWEET CHOCOLATE:
Lois Nettleton uses these for cookies―celebrity
65) NINE LIVES CAT FOOD: man feeds
cat soft-moist food―man is minor celebrity
66) WEST BEND HUMIDIFIER: man plays
piano in comfort
67) PIRWITZ CARS: another shot of
cars in lot―no sound
1) HOOVER DIAL-A-MATIC VACUUM
CLEANER: salesman in carpet store has fun vacuuming
2) PERSONALITY SHOES: words on
screen say "Put on a new personality, Personality Shoes"
3) OLD STYLE BEER: babbling spring
water and beautiful scenery is where this beer is "Brewed in God's
country"
4) HOOVER COMPACT SPIN-DRYING
WASHER: woman slides washer/drier combination from closet
5) HOOVER PORTABLE VACUUM CLEANER:
woman removes vacuum cleaner from carrying case
6) OLD STYLE BEER: repeat of 3
7) OLD STYLE BEER: aerial view of
beautiful country
8) PSA: Wisconsin Homestead Credit
Program helps farmers qualify for tax benefits
9) KELLOGG'S COCOA HOOTS CEREAL: Pat
Buttram is voice of cartoon owl urging kids to eat cereal
10) HAGGAR SLACKS: man climbs hill,
dives into ocean and keeps the crease in his slacks
11) OLD STYLE BEER: beautiful
Wisconsin scenery is backdrop for beer making
12) HENRI'S SOUR CREAM DRESSING:
woman at county fair makes dressing so good she decides to bottle and
sell it
13) PERSONALITY SHOES: repeat of 2
14) LP PROMO: Donny Osmond sings at
14 years old
15) HENRI'S SOUR CREAM DRESSING:
woman pours dressing over salad
16) MRS. KARL'S BREAD: Snoopy eats
this bread
17) HANOVER THREE BEAN SALAD: woman
opens jar and serves
18) HENRI'S SALAD DRESSING: repeat
of 12
19) HENRI'S SMOKY BITS SALAD
DRESSING: woman pours dressing as narrator claims "This is a man's
kind of dressing"
20) HOOVER'S FLOOR-A-MATIC: woman
uses floor polisher
21) MIRACLE BRUSH: man brushes lint
from jacket
22) HENRI'S SMOKY BITS: repeat of 19
23) KRAFT CHEF'S SURPRISE: woman
prepares packaged dinner
24) OLD STYLE BEER: narrator says
"Wisconsin is God's country" while scenes of running water
abound
25) HOOVER DIAL-A-MATIC: this vacuum
cleaner is a hybrid of a canister and upright vacuum
26) HENRI'S SOUR CREAM DRESSING:
repeat of 12
27) OLD STYLE BEER: repeat of 11
28) OLD STYLE BEER: repeat of 24
29) MIRACLE BRUSH: repeat of 21
30) HOOVER HANDY VAC: harried
housewife vacuums up messes
31) OLD STYLE BEER: repeat of 24
32) OLD STYLE BEER: repeat of 3
33) KRAFT PIZZA MIX: woman cuts
slice of pizza
34) KRAFT CHEF'S SURPRISE: Dan
Herlihy promotes one-pan meals
35) CHEF'S SURPRISE: repeat of 23
36) OLD STYLE BEER: repeat of 11
37) PABST BEER: rodeo riders drink
Pabst
38) OLD STYLE BEER: repeat of 3
39) MERCURY OUTBOARD MOTORS: scenes
of people in boats
40) PSA: Wisconsin Homestead Credit
Program offers tax advice to renters
41) MERCURY MARQUIS BROUGHAM: 50
professional blindfolded chauffeurs test-drove this 1973 car and said it
was better than a luxury European car―automobile
42) GRAIN BELT BEER: this Minnesota
beer uses water that has been filtered naturally over the centuries
43) PSA: even though the war is over
CARE is still helping families in Vietnam
44) DR. PEPPER: man imitating Jimmy
Cagney tells police "I'm not coming out, you dirty copper" but
he does come out from building for his mother
45) DESITIN OINTMENT: screaming baby
is soothed with Desitin
46) PSA: U.S. Postal Service urges
people to mail Christmas packages early
47) PSA: U.S. Postal Service shows
how happy letter carrier is to bring letters and packages to families'
homes
48) PSA: black letter carrier works
in sorting department for U.S. Postal Service and urges everyone to mail
packages by December 15
49) ZIPLOC PLASTIC BAGS: woman seals
food in plastic
50) CHEF BOY-AR-DEE BEEFARONI: young
boy bicycles home to eat Beefaroni
51) LIPTON INSTANT CHICKEN SOUP: man
adds hot water and makes chicken soup
1) BEAUTYREST SIMMONS MATTRESS: shot
of bed―1975
2) SANKA COFFEE: wife serves husband
instant coffee
3) BIRDSEYE FROZEN VEGETABLES: woman
walks on beach and talks about using frozen foods
4) LITTLE FRISKIES CAT FOOD: cats
eat food
5) MRS. FILBERT'S WHIPPED MARGARINE:
man on ladder stacks sandwiches
6) CHEF BOY-AR-DEE SPAGHETTI SAUCE:
woman buys jar of sauce
7) AWAKE FROZEN ORANGE JUICE: orange
and can skate on ice
8) BIRDSEYE FROZEN VEGETABLES:
harried housewife can cook vegetables in eight minutes
9) BLUE BONNET MARGARINE: French
chefs cannot tell the difference between margarine and butter
10) WONDER BREAD: Jamie Farr as
vegetable monger and says "If it's not fresh, I'm out of
business"―celebrity
11) CONTADINA TOMATO SAUCE: woman
slices tomatoes
12) MAHATMA RICE SEASONING MIX:
woman adds mix to rice
13) BORDEN MILK: cartoon of
Beauregard drinking milk―also Elsie
14) PRINGLES POTATO CHIPS: man
visiting his date's parents brings his own chips
15) MUNCHOS POTATO CRISPS: Marty
Feldman as Father Time eats chips celebrity
16) FRISKIES CAT FOOD: cats eat food
in a line with tails up
17) COFFEE MATE NON-DAIRY CREAMER:
Agnes Moorehead drinks coffee with Coffee Mate
celebrity
18) MRS. FILBERTS MARGARINE: woman
cooks food and is glad to use margarine invented by a woman
19) JELL-O SOFT SWIRL DESSERT:
mother lights candles and serves beautiful dinner to her family
20) MAXWELL HOUSE COFFEE: Margaret
Hamilton makes coffee and helps relationship between young couple
21) WISE POTATO CHIPS: recreation of
1853 when people flocked to George Crum's restaurant to taste invention
of potato chip
22) PURINA FLAVOR PLUS DOG FOOD: dog
eats food
23) MUELLER'S EGG NOODLES: food is
served over noodles
24) 409 BATHROOM CLEANER: little boy
cleans tub after washing dog in it
25) SHAKE 'N BAKE: butcher cuts pork
chops and cooks them in Shake 'N Bake
26) SWANSON FROZEN DINNERS: wife
serves husband frozen dinner
27) FROOT LOOPS CEREAL: toucan talks
to children
28) KEN-L RATION DOG FOOD: dog jumps
in lake to catch ball and camera follows him under water
29) BORDEN MILK: Beauregard drinks
chocolate milk
30) HIDDEN VALLEY RANCH DRESSING:
man eats salad in restaurant
31) GOOD FOOD MAGAZINE: shot of
magazine
32) HOME PRIDE BREAD: bakers add
butter to tops of bread
33) BOOTH'S OCEAN FROZEN FISH: man
eats fish
34) INSTANT NESTEA: people who work
in hot sun drink Nestea and drop over into pool―"Take the
Nestea plunge"
35) GRAVY TRAIN DOG FOOD: woman
feeds dog
36) CHEERIOS CEREAL: Bullwinkle eats
cereal
37) PROGRESSO BREAD CRUMBS: shots of
food cooked with bread crumbs
38) COUNTRY STORE CHEESE PRODUCTS:
country singer eats cheese
39) GAINES COUNTRY STYLE DOG FOOD:
dog breaks egg and adds cheese to his food
40) CONOCO GASOLINE: Conoco
celebrates its centennial with pop-up book―1975
41) RECIPE MIXING CHUNKS: little boy
feeds huge dog
42) KELLOGG'S CORN FLAKES: football
player's Jewish mother enters field while game is on and urges him to
eat his corn flakes and be nice―ethnic
43) PRODUCT 19 CEREAL: Esther
Williams and her daughter eat cereal―celebrity
44) TRIX CEREAL: children play with
toy found in box
45) MAHATMA RICE: Asians on the east
coast, Cubans in Miama (chef is making a dessert with a Sambo-like
face), Creoles in the Gulf and blacks in the south eat this rice
mix―ethnic
46) MIRACLE BRAND MARGARINE: woman
talks about margarine while frog becomes a prince―fantasy
47) GOLD MEDAL FLOUR: woman makes
pie
48) GOLD MEDAL FLOUR: repeat of 47
49) GOLD MEDAL FLOUR: repeat of 47
50) NESTLE'S QUIK: Roy Rogers and
Dale Evans sing song about Nestle's Quik―celebrity
51) NESTLE'S QUIK: Roy Rogers aims
at Quik container and shoots gun out of hat―celebrity
52) COUNTRY HARVEST CEREAL: mother
prepares breakfast for
son
53) AWAKE FROZEN ORANGE JUICE:
repeat of 7
54) GAINES PRIME DOG FOOD: Eskimo
family open plastic wrapping with thick gloves and feed husky dog
55) KING VITAMAN VITAMINS: cartoon
of king under siege
56) ALPHA BITS CEREAL: cartoon of
little boy eating
57) BORDEN MILK: recreation of
milkman delivering milk followed by modern woman using Cremora
58) PURINA CAT CHOW: Tom Jones sings
"What's new, pussycat?" while cats mouth the words
59) GREEN MAGIC: woman scrubs dirty
oven
60) PUSS 'N BOOTS: kittens play and
eat
61) RAGU SPAGHETTI SAUCE: woman
smothers foods in sauce
62) HEINZ PICKLES: little kids eat
pickles "Who's got my
pickle?"
63) MAXWELL HOUSE COFFEE: Margaret
Hamilton drinks coffee
64) FOREMOST MILK: truck pulls into
farm to load up on milk
65) STAX CEREAL: man crunches cereal
bits with fingers
66) NABISCO SHREDDED WHEAT: Norman
Rockwell eats shredded wheat
67) DR. SCHOLL'S AIR PILLOW INSOLES:
couple stroll along bridge
68) MERCURY MONTEREY: Bart Starr is
shaved in moving car―automobile
sports celebrity
69) SUPER ALBUM: promotion of 1970s
hit songs on record
1) TV PROMO FOR BRIDGET LOVES
BERNIE: scenes from show
2) TV PROMO FOR GOLF CLASSIC: scenes
of golfer's putts
3) KED'S ALLSPORT SHOES: Johnny
Bench endorses these shoes―sports celebrity
4) ZENITH CHROMACOLOR TELEVISION:
woman watches TV
5) TORO SNOWBLOWER: man anticipates
snowfall
6) WINNEBAGO MOTOR HOME: Mario
Andretti drives this home on wheels―automobile
7) DX GASOLINE: pretty girl gets gas
for her automobile
8) TOTES POCKET BOOTS: Marcia
Wallace receives boots as gift from her boyfriend
9) TOTES BOOTS FOR MEN: this man
wears "Rubbers that don't look like rubbers"
10) SWISS CHALET ROMANO DRESSING:
Italian man discusses taste of this dressing in Italian with woman
translating―ethnic
11) WINNEBAGO MOTOR HOME: Pat Butram
on a horse leads motor home to campsite―automobile
12) WINNEBAGO MOTOR HOME: family
travels country―automobile
13) SHELL NO-PEST STRIP: woman hangs
pesticide strip from ceiling to catch flies
14) SKELLY GAS STATION: gas station
offers five different types of gasoline
15) KED'S SHOES: kids sing song in
their Ked's shoes
16) SWISS CHALET SALAD DRESSING:
family serves salad dressing
16) TOYOTA MARK II: Texas oilman
drives Toyota
17) SHELL SUPER REGULAR GASOLINE:
man urges viewers to buy this gasoline to prevent engine from stalling
18) SHELL NO-PEST STRIP: woman tells
off-camera person how this pesticide strip kills bugs
19) MANPOWER DEODORANT: two window
cleaners are given can of deodorant by giant―fantasy
20) OLD SPICE AFTER SHAVE LOTION:
sailor gives beach bum after shave lotion
21) ZENITH TELEVISION: family in
country watch television
22) SWISS CHALET ROMANO SALAD
DRESSING: repeat of 36
23) SHELL NO-PEST STRIP: woman hangs
pesticide strip
24) SWISS MISS PUDDING: mother
serves pudding to children at party
25) SWISS CHALET SALAD DRESSING:
repeat of 42
26) SKELLY GAS STATION: man holds
change in his hand, representing customers' savings
27) OLD SPICE AFTER SHAVE LOTION:
sailor gives farmer after have
lotion
28) MANPOWER ANTI-PERSPIRANT: repeat
of 46
29) PSA FOR U.S. POST OFFICE: Bob
Hope urges viewers to mail packages
early in December to beat Christmas rush
30) TV GUIDE: Georgia Engle is
profiled
31) TV GUIDE: Darren McGavin is
profiled
32) TV GUIDE: repeat of 57
33) TV GUIDE: four-part series of
American Indians
34) TV GUIDE: sports stories
35) TV GUIDE: repeat of 58
36) PSA FOR AUTOMATIC: anti-smoking
campaign
37) PSA FOR AUTOMATIC: repeat of 63
38) TV GUIDE: repeat of 61
39) L'EGGS PANTYHOSE: three pretty
girls in miniskirts wear pantyhose
40) LADY BORDEN ICE CREAM: pretty
woman eats elegant dessert
41) LADY BORDEN ICE CREAM: repeat of
67
42) GENERAL TIRE: men hunting
Bigfoot use big tires
43) MOUNTIAN DEW: people "Get
that barefoot feeling drinking Mountain Dew" such as Joan Crawford,
an astronaut, a monk and Avery Schreiber
44) GETTELMAN BEER: man pitches tent
and drinks beer
45) PSA FOR CAMPAIGN FOR HUMAN
DEVELOPMENT: job training program for unemployed black MEN
46) KIMBIES DIAPERS: mother puts
diaper on baby
47) GETTELMAN BEER: man plants trees
and drinks beer
48) CHEERIOS CEREAL: large family
eats Cheerios
49) KIMBIES DIAPERS: scene of babies
in diapers
50) EL PRODUCTO CIGARS: cowboy
smokes cigar
51) GETTELMAN BEER: man chops wood
and drinks beer
52) GOODYEAR PIT STOP TIRE SERVICE:
truck goes to farmers in fields and services their tractors
53) GETTELMAN BEER: repeat of 74
54) JOHNSON'S BABY SHAMPOO: new
mother uses baby shampoo―she walks in Autumn
foliage―"don't wait to have a baby
to try it" is motto
55) GRAIN BELT BEER: shots of beer
in mugs
56) LIPTON CUP-A-SOUP: woman makes
instant soup
57) BORDEN SPECIAL MILKS: special
milk is available for growing children, active people, is iron-enriched
for beautiful people like women, and the skim line
58) GOODYEAR TIRE PIT STOP SERVICE:
repeat of 52
59) DR. PEPPER: ventriloquist drinks
Dr. Pepper
60) CHIFFON MARGARINE: Mother Nature
is fooled into thinking margarine
is butter, and creates storm saying "It's not nice to fool Mother
Nature!"
61) GENERAL TIRE: repeat of 42
62) DESITIN OINTMENT: baby is cured
of diaper rash
63) GRAIN BELT BEER: shot of beer
and bagel
64) DOW ANTIFREEZE: man uses
dipstick
65) CHEERIOS CEREAL: family plays
and eats Cheerios
66) PFEIFFER SALAD DRESSING: phony
Frenchman endorses dressing
67) BORDEN SPECIAL MILKS: repeat of
57
68) PSA FOR NATIONAL EDUCATION
ASSOCIATION: scene of kids in classroom
1) LAKE SHAGWA: footage
2) SCCA: auto racing footage
3) KENTUCKY FRIED CHICKEN: "I
like my chicken finger lickin' good"
4) JELL-O PUDDING:- Bill Cosby,
"our tummy is yummy"
5) WPS BLUE SHIELD INSURANCE:
Wisconsin scenes
6) PUSS 'N BOOTS MOIST MEALS:
kittens at play
7) SUPER VALU STORES: family at
dinner, "you're always first".
8) SIX FLAGS OVER TEXAS: amusement
park
9) KEEBLER 100'S COOKIES: animated
Keebler elves
10) MOVIE PROMO:
Future World
11) WRAPPLES: doll characters make
caramel apples
12) Baseball: footage
13) MOVIE PROMO: The Devil Within
Her
14) MOVIE PROMO: The Human Factor
15) LP-GASOLINE: clean air fuel
wherever you go
16) man fishing on dock - footage
17) ROMPER ROOM MAGIC MIRROR
VISUALS: no commercial
18) IGA GROCERY STORES: no sound,
psychedelic visuals
19) IGA GROCERY STORES: same as No.
18
20) MOVIE PROMO: Sunday in The
Country
21) MR. CLEAN: sunshine fresh,
animated Mr. Clean.
22) Cows and farmers
23) McDONALD'S: 1976 Ronald McDonald
and energy saving tips
24) LILT HOME PERMANENTS: husband
doing wife's hair #1
25) LILT HOME PERMANENTS:
husband doing wife's hair #2
26) MOVIE PROMO: Ode To Billy Joe
27) Markovich Chevrolet footage
28) HARVESTORE FEEDING SYSTEMS:
drawings of systems
29) MICHELIN TIRES: cars and trucks
on road
30) MOVIE PROMO: Peter Pan
31) CORNING COUNTER RANGE: smooth
top range
32) LOUIE'S REFRIGERATION: footage
33) PABST BLUE RIBBON BEER; black
basketball coach
34) NESTLE'S SEMI-SWEET MORSELS:
Mariette Hartley for Toll House cookies.
35) VAN HEUSEN DOUBLE KNIT SPLENDO:
Bert Convy for shirts
36) MICHELIN STEEL-BELTED TIRES:
tire contact with road
37) PABST BLUE RIBBON BEER: tour of
brewery
38) MOVIE PROMO: Peter Pan
39) BURGER CHEF: rancher dinner at
fast food restaurant
40) ZIEBART RUSTPROOFING: drawing of
car, rust areas
41) TV PROMO: John Denver Special
42) PSA: Animal Protection
Institute―cat care tips
43) auto racing footage
44) PSA: Animal Protection
Institute―horse care tips
45) PRO-KEDS GYM SHOES: JoJo White
46) K-TEL FISHIN' MAGICIAN: typical
K-Tel pitch showing all features of fishing reel
47) ZIEBART RUSTPROOFING: duplicate
of #40 above.
48) SUPER CHAMPS KIDS SHOES: Tarzan
and family
49) LILT HOME PERMANENT: husband
doing wife's hair
50) KITCHEN AID DISHWASHERS:
"built better, not cheaper"
51) MOVIE PROMO: A Boy Named Charlie
Brown
1) KING KOIL POSTURE BED: Tom Poston
in his pajamas rolls around on bed―celebrity
2) KING KOIL POSTURE BED: Tom Poston
watches pretty girl in short nightie lay on bed―celebrity
3) KING KOIL: repeat of 1
4) PSA FOR AETNA LIFE INSURANCE:
safe driving tips for skids on snowy roads
5) PSA FOR U.S. ARMY: The army in
Selma, Alabama is cleaning and restoring buildings and roads
6) TV GUIDE: China is cover feature
7) PSA FOR DRUG ABUSE: parents find
drugs in son's room
8) PSA FOR CHRISTIAN CHILDREN'S
FUND: pictures of poor Asian children
9) PSA FOR AMERICAN CANCER SOCIETY:
protect yourself from sun's rays which cause skin cancer
10) PSA FOR CARE: boxes of food
being sent to poor countries
11) SNOBOY FOODS: groceries are
fresh at this store
12) PSA FOR U.S. POST OFFICE: men
working hard at Christmas time
13) PSA FOR VETERANS ADMINISTRATION:
shots of soldiers at work, then going home to what―hopefully, a
job
14) PSA FOR WISCONSIN: safe driving
tips
15) PSA FOR AMERICAN OSTEOPATHIC
ASSOCIATION: boy of 18 is hopeless drug addict
16) PSA FOR FOSTER PARENTS PLAN:
shots of poor children in Asia
17) PSA FOR CHRISTIAN CHILDREN'S
FUND: Asian children of free world are in school
18) PSA FOR AMERICAN DENTAL
ASSOCIATION: cartoon of boy with nice smile and how to watch for oral
cancers
19) PSA FOR AMERICAN SOCIETY OF
ANESTHESIOLOGISTS: cartoon of how to perform mouth-to-mouth
resuscitation
20) SNOBOY FOODS: repeat of 11
21) SNOBOY FOODS: repeat of 11
22) TOYOTA COROLLA: interviewer asks
people on street how much this gas-efficient 78 horsepower car
costs―$1798―late 1960s
23) TOYOTA: couple in love tour
beautiful countryside in Toyota―late 1960s
24) PSA FOR PTA: teachers against
drugs
25) TOYOTA: this car has 128
horsepower and driver is minor celebrity―early 1970s
26) GRAPE NUTS CEREAL: women in 1898
ate this cereal and so do todays active women
27) JELL-O SPOON CANDY: mother makes
sweet desert for son
28) SANKA INSTANT COFFEE: frazzled
housewife loves this decaffeinated coffee
29) SANKA INSTANT COFFEE: repeat of
28
30) COOL WHIP SQUIGGLE: mom makes
fancy dessert
31) KOOL AID: adults enjoy this
drink, too
32) PSA FOR CHRISTMAS SEALS: shot of
still picture
33) PSA FOR CHRISTMAS SEALS: shot of
stamps
34) PSA FOR DUCKS UNLIMITED: shot of
duck hatching
35) MAX PAX COFFEE FILTER RINGS:
woman makes coffee
36) KOOL AID: repeat of 31
37) MAX PAX COFFEE FILTER RINGS:
repeat of 35
38) SANKA INSTANT COFFEE: repeat of
28
39) GRAPE NUTS CEREAL: shots of
women jumping with horses
40) GRAPE NUTS CEREAL: repeat of 26
41) KOOL AID: shots of Asian, black
and white kids painting mural
42) SANKA INSTANT COFFEE: repeat of
28
43) JELL-O: kids eat this
after-school snack
44) TANG: crotchety old man drinks
grapefruit-flavored Tang
45) SANKA INSTANT COFFEE: repeat of
28
46) HONEYCOMB CEREAL: black and
white kids play together in toy house
47) SANKA INSTANT COFFEE: repeat of
28
48) KOOL AID: lots of kids play in
barn with farm animals
49) HONEYCOMB CEREAL: repeat of 46
50) KOOL AID: father and son enjoy
fishing and drinking
51) GRAPE NUTS: repeat of 26
52) RAISIN BRAN CEREAL: Peggy Cass
and Dodie Goodman both love this cereal―celebrity
53) RAISIN BRAN CEREAL: men dressed
like raisins sing from giant cereal bowl―fantasy
54) KOOL AID LEMONADE: repeat of 50
55) BETTY CROCKER FROSTING MIX:
close-ups of cakes and frosting
56) WHEATIES CEREAL: young boy
"knows he's a man" as he drives around on his minibike
57) BUCWHEAT PANCAKES: man with
bucket collects maple syrup from tree for his New England pancakes
58) BUCWHEATS CEREAL: shot of water
mill grinding wheat for this New England cereal
59) BUCWHEATS CEREAL: father and son
gather wood for log cabin house and eat New England cereal
1) VANQUISH PAIN RELIEVER: woman
enters Chinese laundry and asks for no starch because she has a
headache, but Mr. Wong recommends Vanquish―ethnic
2) SPACE FOOD STICKS: astronauts eat
this space food energy snack and so do civilians
3) QUAKER 100% NATURAL CEREAL: young
girl eats cereal―"Quaker isn't really making it, nature
is"
4) PSA: safe driving tips for
Galvanized Sheet Producers and Federal Highway Administration
5)
PSA: robot-like human carries head in a box which is man's fate
unless he uses his body more, like walking up stairs instead of using
the elevator, for President's Council on Physical Fitness and Sports
6) QUAKER 100% NATURAL CEREAL:
repeat of 3
7) QUAKER 100% NATURAL CEREAL: city
woman now lives in countryside where she likes natural things, like
cereal
8) PSA: photos of needy children who
need CARE
9) TV GUIDE PROMO: story on Bob
Newhart
10) TV PROMO: Yul Brenner talks
about "Anna and the King" television series with Samantha
Eggar and also asks viewers to give to UNITED WAY
11) PSA: cartoon urges people to
join ACTION, which is made up of Peace Corps, VISTA, SCORE, and Foster
Grandparent Program
12) COCA-COLA: young people visit
Lincoln's monument
13) PSA: repeat of 11
14) CHARMIN TOILET TISSUE: Mr.
Whipple's nephew Orville chides women for squeezing Charmin
15) CHARMIN TOILET TISSUE: women
collide in store and are angry, but after squeezing Charmin become
friendly
16) SPIC N' SPAN: black woman with
Afro hair tests cleaner in produce section of grocery store
17) SPIC N' SPAN: repeat of 16 with
white woman
18) CHARMIN TOILET TISSUE: repeat of
15
19) SPIC N' SPAN: repeat of 16
20) CHARMIN TOILET TISSUE: woman
squeezes Charmin and so does Mr. Whipple
21) CHARMIN TOILET TISSUE: repeat of
14
22) CHARMIN TOILET TISSUE: repeat 15
23) SPIC N' SPAN: woman tries
cleaner in grocery store
24) CHARMIN TOILET TISSUE: older
sisters squeeze Charmin
25) CHARMIN TOILET TISSUE: repeat of
14
26) CHARMIN TOILET TISSUE: woman
appears in ridiculous outfit and husband tells her to return it, but two
folk singers chime "Try a little tenderness" and when the
couple squeeze the Charmin, romance blossoms
27) COCA-COLA: repeat of 12
28) CHARMIN TOILET TISSUE: repeat of
15
29) CHARMIN TOILET TISSUE: repeat of
26
30) PSA: Santa Claus buckles his
seat belt for Advertising Council and Green Cross
31) CHARMIN TOILET TISSUE:
"Phantom Squeezer" chants "You shouldn't have to resist
it" and other phrases―when Mr. Whipple catches her she looks
like a witch
32) PSA: Department of Defense urges
viewers to send packages to servicemen overseas before Christmas rush
33) TV PROMO: Walter Cronkite talks
about 1972 election
34) CHARMIN TOILET TISSUE: repeat of
31
35) TV PROMO: M*A*S*H
36) TV GUIDE PROMO: noted historian
makes startling recommendations for television's future
37) TV GUIDE PROMO: repeat of 36
38) TV GUIDE PROMO: profiles first
black FCC commissioner
39) CHARMIN TOILET TISSUE: repeat of
14
40) CHARMIN TOILET TISSUE: repeat of
20
41) SPIC N' SPAN: repeat of 23
42) PSA: scenes of polluted city for
Clean Air
43) PSA: Lou Rawls discusses job
discrimination for Equal Employment Occupation
Administration―celebrity
44) PSA: Wisconsin Department of
Highway Safety with warning to careless drivers
45) PSA: little boy at dinner table
wants more potatoes, corn and pie but mother says there isn't any
more―announcer urges viewers to support use of pesticides for
National Agricultural Chemicals Association
46) PSA: man tries to convince
friend to get in on great real estate deal, "Rainbow City",
but it is a desert―for Housing and Urban Development
47) TV GUIDE PROMO: special issue on
China
48) PSA: Joan Crawford urges women
to get annual pap tests for American Cancer Society
49) PSA: dangers of drinking and driving are pointed out for Aetna Life
and Casualty

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