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1) AMERICAN IRON AND STEEL INSTITUTE
PSA: lots of rats in garbage dump are being cleaned out by community
groups―steel garbage cans can stop rats before they get out of
hand―in cooperation with New York State Health Dept.
2)
MAYTAG WASHER AND DRIER: small versions for cramped apartments and
mobile homes―speaker is actor on MASH
3) GOMER PYLE: Jim Nabors
4) MAYTAG DISHWASHER: speaker
demonstrates special arm that cleans without special rinsing
5) TV PROMO: Bill Cosby Show on CBS:
young Bill Cosby with Afro hair asks us to give to United Way Charities
6) THE SANDY DUNCAN SHOW
7) MAYTAG PORTA-WASHER: roll this
clothes washer up to a sink
8) PSA: urges pedestrians to wear
white at night and drivers to have aim of headlights checked yearly
9) PSA FOR HURRAH: Help Us Reach and
Rehabilitate America's Handicapped― wheelchair basketball game in
progress
10) PSA FOR TITLE SEARCH AND TITLE
INSURANCE: man thinks he owns property but shopping center will be built
there
11) MAYTAG DRIER: salesman shows how
sound this drier is
12) QUAKER 100% NATURAL CEREAL:
woman in outdoors eats this natural cereal
13) QUAKER NATURAL CEREAL: young
girl preaches about value of natural foods
14) EASTER SEALS: Peggy Fleming
takes off skates and asks for volunteers to help handicapped children
15) QUAKER: same as number 13
16) QUAKER NATURAL CEREAL: woman in
great outdoors loves natural foods, and so does her husband
17) QUAKER: same as number 12
18) MAYTAG: salesman sells washer on
its qualities
19) WISCONSIN PSA: drive carefully
because Wisconsin wants you to live
20) PSA FOR AMERICAN AND STEEL
INSTITUTE: woman takes Little Leaguers home and runs into guard rail
which prevented her from being hit head-on by a drunk
21) No title―lots of shots of
cargo plane delivering goods and landing and taking off in maybe Vietnam
22) PSA: The Automobile
Manufacturers Association―black couple checks out car carefully
before taking a trip―forget the kids―comedic
23) PSA FOR AMERICAN WOMEN IN RADIO
AND TELEVISION: don't sign up for broadcast school unless it is
accredited―send for free information
24) PSA FOR BETTER BOATING: how to
tie knots, back into your slip, docking―sponsored by Evinrude
motors
25) PSA FOR SAFE DRIVING: tips for
driving in rain―sponsored by Arizona Highway Patrol et al
26) PABST BLUE RIBBON BEER: close-up
of bottle
27) PSA FOR MARCH OF DIMES: pictures
of cute kids with birth defects―even doctor walks with crutches
28) GRAIN BELT BEER: no catchy
slogan just great beer
29) AVON FRAGRANCES FOR MEN: black,
wealthy, jocks all love this smell
30)
POST RAISIN BRAND CEREAL: man donated $5,000 to save raisins because
Post is using them all―accountant tells him he is nuts
31) PABST BLUE RIBBON BEER: was
present when Kitty Hawk was flown―still brewed that old-fashioned
way
32) PSA: Bing Crosby is chairman of
American Society for Prevention of Blindness
33) PSA FOR BAHAI FAITH: we live in
a world of the atomic bomb and famine, and we must help everyone
religion
34) POST HONEYCOMB CEREAL: kids play
with free dune buggies found inside of cereal box
35) PABST BLUE RIBBON BEER: brewed
the old-fashioned way
36) POST BRAN FLAKES: old man
doesn't want to talk about laxatives because he doesn't need them with
this cereal
37) PABST BEER: men play 1890s
football game
38) PSA FOR AMERICAN CHIROPRACTIC
SOCIETY: be kind to your back so you don't lose any salary
39) PSA FOR RED CROSS FIRST AID
TRAINING: pretty car, pretty girl, but can she help accident victim?
Yes, she has had training and so should you
40) PSA FOR U.S. DEPARTMENT OF
LABOR: you can't be discriminated against just because you are over 40
41) SPRINT SNOWMOBILE: family has
fun on these snowmobiles―1972
42) SPRINT SNOWMOBILE
43) PSA: from BLUE
SHIELD―explanation of how alcoholics evolve
44) PABST BEER: man flying Kitty
Hawk-style airplane
45) AVON: woman applies false
eyelashes
46) PSA FOR NATIONAL WEATHER
SERVICE: don't gamble with tornado warnings or it can mean your
life―good tornado footage
47) PSA FOR AMERICAN VETERINARIAN
MEDICAL ASSOCIATION: tips on how to avoid
rabies―animation―excellent color
48) PSA FOR MARCH OF DIMES:
distraught couple view baby with birth defects
49) PSA: from PEPSI-COLA for
Afro-American History Week: young black walks toward door of college as
narrator gives history of education for blacks―from 1896 to 1954
it was separate and unequal―nice color
50) PSA: NATIONAL WEATHER
SERVICE―what to do in case of
a warning
51) PSA: UNICEF―Melanie sings
and strums guitar while urging
people to give
52) PSA: UNICEF for East
Bengal―Danny Kaye urges people
to give for this relief effort
53) PSA: Peace Corps recruiting
farmers
54) PSA: Peace Corps―same
message as number 53
55) PSA: health careers―send
for free booklet from Madison, Wisconsin
56) PRUDENTIAL INSURANCE: PSA re
volunteering in your community to be useful―one man organized the
volunteer fire department in a small town in Florida
57) ALPHA BITS CEREAL: kids play
with free marbles in box
58) GUIDEPOST MAGAZINE:
PSA―young man recites poem while he drives about being
responsible―it's really a prayer
59) PSA: Federal Highway
Administration―how to safely enter an expressway
60) PSA: American Heart
Association―Marcel Marceau reaches into his pocket for a donation
61) PSA: boat safety tips sponsored
by Evinrude outboard motors
62) PSA: Underwriters' Laboratories
re fire safety tips
1) TV PROMO: Chuck Conners as Luca
McCain plugs The Rifleman on a Memphis TV station―even does the
rapid-fire rifle maneuver
2) SCHLITZ LIGHT: two guys on tour
boat at Niagara Falls talk about having a beer when the get
ashore―"tastes great"
3) TANG: women does enzyme research
but give her kids this orange drink faded
4) MR. COFFEE FILTERS: Joe DiMaggio
in a grocery store―faded
5) FOR BRUNETTES ONLY HAIR COLOR:
Mike Mazurky is bouncer at speakeasy-type bar and only admits
brunettes―celebrity
6) VO 5 HAIR SPRAY: two women take
"Hair torture test" and pass through gauntlet of rain, spray
and wind
7) ESCORT CRACKERS: couple go to
expensive jewelry store and eat crackers and caviar
8) DRIVE PROFESSIONAL STAIN REMOVER:
woman helps her friend remove stain from her dress
9) YUBI YOGURT: thin fashion model
eats yogurt
10) DEL MONTE PUDDING CUP DESSERT:
young boy eats pudding in school classroom
11) MAXWELL HOUSE COFFEE: television
actress Julia Mead relaxes with coffee
12) PROCTOR SILEX TOASTER: woman
uses four-slice toaster
13) TIPTON'S SCRATCH N' DENT SALE:
salesman urges viewers to try to find scratches on these appliances
14) CMC STEREO CENTER: team of
professional men evaluates all stereo equipment
15) SOUTHWESTERN BELL TELEPHONE:
close-ups of fancy phones
16) BETTY CROCKER: woman yells
"Yoo-hoo" a la Molly Goldberg from apartment window to brag
about her cake
17) HAMBURGER HELPER: woman serves
meal to family
18) FRANKLIN UNION FURNITURE:
salesman takes customer around store
19) FRANKLIN UNION: woman brings
husband to store
20) LINCOLN NATIONAL LIFE INSURANCE:
head shots of Abraham Lincoln make this company's name easy to remember
21) YELLOW PAGES: two mechanics
argue over merits of taking out a larger ad
22) PURINA MEATS FOR DOGS: dog begs
for meat dog food
23) PURINA DOG CHOW: father and
daughter eat at picnic while dog eats from his bowl
UPSIDE DOWN
24) GRASWIP: man trims grass with
this "string" lawn mower
25) CRAWDADS WOMEN'S SHOES: young
people dancing in disco NO SOUND
26) CHECKERBOARD FARMS FROZEN
CHICKEN: housewife plays cello in middle of kitchen while she
"fries" chicken in oven
27) MERCURY BLACK MAX OUTBOARD
MOTOR: men drive speed boats
28) MCDONALD'S AND SIX FLAGS: kids
on roller coaster NO SOUND
29) YELLOW PAGES: cartoon of man
trying to sell office equipment advertising space
30) FIT AND TRIM DOG FOOD: owner of
store urges customer to try low calorie dog food
31) CASCADE DISHWASHER DETERGENT:
housewife's mother is remarried and daughter throws a party, but glasses
were spotted
32) LIQUID GOLD: woman uses this for
plastic counter tops
33) PSA: RADIO AND TELEVISION
ARCHDIOCESE OF ST. LOUIS― people in church sing "America the
Beautiful"―good for mix of church and state
patriotic
34) CESSNA PILOT TRAINING: Don
Meredith learns flying basics at home, then takes the wheel for real
experience
35) CAM2 MOTOR OIL: Penske
automotive group only uses this motor oil
36) PROTEIN 21 HAIR CONDITIONER:
dumb blonde has dry hair―sexist
37) BEEFARONI: cartoon of animal
eating beefaroni
38) ANACIN ASPIRIN: man gets
headache from job
39) STRIDERS SHOCK ABSORBERS BY
GABRIEL: man dying in desert sees car and rides to
civilization―fantasy
40) LENNOX FURNACE: scene of antique
heaters contrasted to a modern one
Dave Lennox is there
41) PURINA DOG CHOW: family on beach
feed their dog Purina
42) YELLOW PAGES: owner of plant
store has lots of customers because she took out a large ad
43) GRASWIP: repeat of 20
44) CHECKERBOARD ENTREES: young man
takes his date to his own kitchen instead of restaurant
45) VO5 SHAMPOO: pretty woman washes
beautiful hair
46) CAM2 MOTOR OIL: repeat of 31
47) ROYCE CB: car drivers use
citizen's band radio
48) PSA: NATIONAL SOCIETY TO PREVENT
BLINDNESS―shots of happy families
49) ANNHEISER BUSCH NATURAL LITE
BEER: white man beats Asians at ping pong
ethnic
50) SOUTHWESTERN BELL: shots of
fancy phones
51) KLEENEX PAPER TOWELS: family at
picnic uses paper towels
52) KLEENEX PAPER TOWELS: repeat of
47
53) BETTY CROCKER'S POTATO BUDS:
family eats instant potatoes
54) WHEATIES BREAKFAST CEREAL: Ray
Scott urges viewers to help
elect the NFL rookies of the year
55) PURINA DOG CHOW: Mel Tillis and
Jery Clower endorse this dog
food―celebrity
56) CENTRAL TRUST BANK: shots of
smiling customers
57) PSA: UNITED WAY―shots of
handicapped people getting help
from volunteers
58) PSA: UNITED WAY―scene of
the Salvation Army and how it
helps abused children and mothers
59) PSA: UNITED WAY―shot of 92
cents with narrator saying that
only 8 cents goes for administrative costs for
this charity
60) SWANSON FROZEN DINNERS: mother
serves frozen meals
1) PSA: for Prizer
Labs―Kodachrome scene of little boy in wheelchair watching kids
play, while narrator urges parents to get their children vaccinated
against polio
2) CARE: money donated to CARE helps
build schools in Mexico
3) KRAFT MINI MARSHMALLOWS: woman
cooking sweet potatoes loads them up with marshmallows
4) GOODYEAR TIRE SHOP: truck fixes
tires of farmers on location
5) CHEERIOS CEREAL: couple swimming
and surfing
6) ISRAEL TOURIST BOARD: romantic
tourism scenes of Israel
7) PSA: American Cancer
Society―sign says "100,000 doctors have quit smoking",
and narrator says "You can, too"
8) SWINGER TIPS INSTANT NAIL POLISH:
woman applies plastic sheet and files excess off
9) WASHINGTON PARK RACE TRACK:
cartoon of George Washington watching silky drivers race
trotters horses
sports
10) BORDEN MILK: little boy plays
hard and drinks milk
11) PSA FOR U.S. AIR FORCE: graceful
maneuvers of jet airplane
12) MR. SALTY PRETZELS: cartoon of
living pretzel
13) SCOTTIES TISSUES: tissues come
in a variety of differently designed boxes
14) JANITOR IN A DRUM: woman cleans
kitchen and man cleans garage with this product―sexist
15) TASTER'S CHOICE COFFEE: man
interviews obnoxious wife and milktoast husband
16) GALLO VIN ROSE: close-up of
grapes and ocean water
17) PSA: National Urban
Coalition―large group of people sing "Let the Sunshine
In", with celebrities―Johnny Carson, Flip Wilson, Norman
Lear, Tony Orlando, Herb Alpert, Carl Reiner―pre-dates "We
Are the World"
18) CHEF BOY- AR-DEE SPAGHETTI
SAUCE: creator left Italy 60 years ago and created a sauce for America
19) COLD DUCK WINE: scenes of men
wooing women, pouring wine
20) CHEF BOY-AR-DEE SPAGHETTI:
little boy gives up spoon so he can eat new full-length spaghetti with a
fork
21) NO MORE TANGLES: little girl
talks about how manageable her hair is with this new cream rinse
22) PSA FOR ARTHRITIS FOUNDATION:
Weeb Ewbank, football coach of New York Jets, urges viewers to join his
team against arthritis sports
celebrity
23) PSA FOR MUSCULAR DYSTROPHY
ASSOCIATIONS OF AMERICA: cartoon of little boy sitting in wagon
24) MAXWELL HOUSE COFFEE CHUNKS:
Danny Thomas promotes this new product―celebrity
25) MAXWELL HOUSE ELECTRA PERKED
COFFEE: scene of coffee perking
26) DR. PEPPER: Lee Trevino tees
off―celebrity
27) NO DOZ: scene of car being
driven on monotonous road
28) HAPPINESS FOAM-IN HAIR COLOR BY
CLAIROL: woman applies foaming color to her hair
29) TANG BREAKFAST DRINK: shows
actual food astronauts eat and their breakfast drink Tang
30) MAXWELL HOUSE INSTANT COFFEE:
people sample coffee
31) CAP'N CRUNCH PEANUT BUTTER
CEREAL: Cap'n Crunch rides elephant
32) PILLSBURY SPACE FOOD STICKS:
"Today the U.S. is engaged in a gigantic effort to send men to the
moon, and for this effort Pillsbury has developed many special
foods", some of them being space food sticks for snacking
33) HILLS BROTHERS COFFEE: Ruben
Hills, president of Hills Brothers, samples coffee from exotic lands
symbolized by pretty woman from those countries, and only the woman from
Brazil wins his approval; narrator sounds like Sidney Greenstreet
34) HILLS BROTHERS COFFEE:
retrospective of Ruben Hills childhood, with him tasting coffee as an
adult
35) FOLGER'S COFFEE: husband likes
coffee so much he will have second cup, which surprises wife but not
Mrs. Olson
36) FOLGER'S CRYSTALS: nurse makes
coffee for doctors and waits nervously for their approval―sexist
37) FOLGER'S COFFEE: Mrs. Olson
saves housewife in front of her friends by making good coffee
38) FOLGER'S COFFEE: repeat of 35
above
39) SANKA CAFFEINE FREE COFFEE: man
chips block of ice to find Sanka inside
40) GRAPE NUTS CEREAL: family eats
cereal for breakfast
41) HILLS BROTHERS COFFEE: woman
wearies of couple arguing in next apartment but perks up after having
coffee and proceeds to listen again through drinking glass
42) HILLS BROTHERS COFFEE: repeat of
33 above
43) INSTANT NESTEA: woman dressed in
Colonial garb makes instant tea
44) TASTER'S CHOICE: Edward Andrews
can't tell the difference between freeze-dried and fresh perked coffee
45) MR. REMBRANDT: pen-filled robot
creates designs on paper ―toy
46) BEAUTIFUL CRISSY AND VELVET
DOLLS: these dolls have hair that grows―toy
47) FOLGER'S COFFEE: Mrs. Olson
helps wife provide successful coffee for husband's business dinner
48) CHEF BOY-AR-DEE LASAGNA: army
buddy drops by unexpectedly and wants lasagna
49) TASTER'S CHOICE: repeat of 15
above
50) FOLGER'S COFFEE: Mrs. Olson
helps wife prepare good coffee
for daughter's recital
51) HILLS BROTHERS COFFEE:
photograph of four Hills men who own the company and are picky about the
product that bears their name
52) MAXWELL HOUSE COFFEE: Danny
Thomas is happy about test results
that demonstrate the popularity of Maxwell
House
53) LOG CABIN SYRUP: John Mackey
promotes this syrup with his little girl
54) MR. SALTY PRETZEL: carton of
talking pretzel
55) COCOA PUFFS: cuckoo bird
promotes racing cars inside cereal box
56) TRIX CEREAL: free parachute
inside box
57) FRESCA SODA POP: beautiful model
drinks Fresca
58) FOLGER'S COFFEE: repeat of 35
above
59) FOLGER'S COFFEE: Blossom the
cook in a lumberjack camp makes coffee the rough guys like
60) BORDEN LITE MILK: cartoon of
thin model drinking milk
61) DREAM WHIP: close-up of the
product being whipped
62) JELL-O INSTANT PUDDING: actor
with phony French accent eats French vanilla pudding
63) TASTER'S CHOICE COFFEE: repeat
of 44 above
64) FOLGER'S COFFEE CRYSTALS: repeat
of 36 ABOVE
65) ISRAEL TOURIST BOARD: repeat of
6 above
66) GLAD SANDWICH BAGS: Joan Van Ark
hands husband stale sandwich and man appears from sky to give him fresh
one wrapped in plastic―fantasy, celebrity
1)
PSA: young black man walks streets―Glen Campbell is
narrator―U.S. Air Force―"find yourself"
2) PSA: MIA POW spot―some have
been unheard from for six years in Vietnam―Disabled American
Veterans urge you to send postcard to North Vietnamese Embassy in Paris,
France 1971/1972
3) PSA: stills of moon
landing―jobs in Air Force
4) PABST BLUE RIBBON BEER: give a
twist 15 second
5) PSA: B. J. Thomas sings and
narrates―"find yourself in the Air Force"
6) PSA: USAF―Air Force
ROTC―jet flies across country
7) PSA: glider and
athletes―find yourself in the U.S. Air Force Academy
8) PSA: Air Force Reserve nurses
9) PSA: back
injuries―animated―American Chiropractic Association
10) PSA: boating tips―launch
boat from a trailer 1967
11) PSA: boating tips―careful
use of a trailer on your car
1967
12) PSA: young guy drunk
driving―scenes at bar―good for knowing your limits and
stopping drinking―walks out of his car and falls into the ocean
13) PSA: safe driving in wet weather
14) PSA: Epilepsy
Foundation―light candle brings it out of the darkness
15) PSA: another Epilepsy
spot―15 seconds
16) PSA: savings bonds―woman
returning unloved gift
17) PSA: drunk driving―man
falls asleep at wheel―fears they will say it was drinking and
driving―meal soaked up all the alcohol
from AAA Automobile
Association of America
18) PSA: drunk driving―bar
scenes as man drives wrong way on one-way street―this one always
waits for the alcohol to wear off―ends up upside down
AAA
19) PSA: employees must be payed for
overtime―call U. S. Labor Department Wage-Hour Division if you
feel you are being underpaid
20) PSA: Wisconsin state for safe
driving
21) PSA: celebrity James Drury
endorses private program in Vietnam helping villagers build
houses―Operation Helping Hand Foundation
22) PSA: U.S. Labor―women
under law must be paid equally―call Wage-Hour Division
23) PSA: pollution
protesters―urges community participation
to
reform at all levels―Wisconsin Clean Air group
24) PSA: engineers meshing social
needs and natural resources―environment―American Society of
Civil Engineers
25) PABST BLUE RIBBON BEER: narrator
in old mill country―good color
26) BOLEN SPRINT SNOWMOBILE: 1972
models plow across snow
27) 40% BRAN FLAKES CEREAL: grumpy
old man doesn't want to talk about laxatives
28) PSA: health care careers today
offer the opportunity to contribute
29) PSA: William Conrad introduces
road signs with universal symbols instead of words to tell drivers what
to do―from Highway Users Federation
30) PSA: people say why skiing is a
great sport―from Professional Ski Instructors of America
31) PSA: animated―man eats and
drinks irresponsibly―urges dental care to preserve your natural
teeth―American Dental Assn
32) PSA:
U.S. Army sergeant shows guy around tanks and suggests he can
choose his own weapon when he joins Army―"today's Army wants
to join you"
33) TV GUIDE: Mary Tyler Moore
spotlighted
34) PSA: glare of sun and rain
caused automobile accidents―
urges
getting headlines properly aligned
from Aetna
35) SKI & SKATE: snow fun for
kids with these toy skis that attach to your boots
36) FLAIR PENS: animated―two
types of pens for your moods
37) AUDI: luxury car with
front-wheel drive
38) AUDI FOX WAGONS: station wagons
from Audi Fox cars
39) TRI-SPORT MACHINE: this is a
three-wheel mix between motorcycle and golf cart―"street
legal"―shows men an women in San Antonio driving them on road
40) TRI-SPORT MACHINE: another spot
for this unusual, bizarre vehicle
41) WAUSAU HOMES: houses built to
order―Ed Kemerer in rain at site where house is being constructed―"welcome
home"
42) GENERAL TELEPHONE: fancy
telephones being promoted as if at a fashion show
43) BEAUTYREST MATTRESS: celebrity
Vicki Lawrence shows curve of her back
44) PABST BLUE RIBBON BEER: marine
biologist underwater to study sharks―he has to experience it
himself
45) THORPE FINANCIAL SERVICES:
waiting for tax refund check―now get a loan until it
arrives
46) GENERAL TELEPHONE: get a fancy
phone that's really you
47) JELL-O PUDDING: black celebrity
Bill Cosby tells kids about
old weird Harold
48) C.W. POST CEREAL: take off on
The Music Man―guy in straw hat sings
49) BIRDSEYE FROZEN CORN ON THE COB:
old farmer remembers Clarence Birdseye
50) TRUE TEMPER UNI-SPIN FISHING
ROD: spinning reel
51) AUDIO FOXWAGONS:
same as Bo. 38
52) PRO-KEDS GYM SHOES: black sports
celebrity Jo Jo White― jumps up and down through the basketball
net
53) VOLKSWAGEN RABBIT: last year's
best car in world for under
$3,500 1976 see
also No. 62 below
54) TAPPAN OVEN: microwave oven now
"an affordable necessity"
at $299.95
55) JELL-O PUDDING: black celebrity
Bill Cosby with kids at classroom
table
56) GENERAL TELEPHONE: get a second
phone line―still pictures
of people who have such
57) TRISTATE HOMES: snowball melts
to show money saved― built home to your specifications
58) TANG INSTANT BREAKFAST DRINK:
celebrity astronaut Jim Lovell
in classroom speaks about good nutrition at
breakfast
59) WAUSAU HOMES: celebrity Ed
Kemerer again―stresses craftsmanship
60) TRISTATE HOMES: couples having
nightmares about constructing home
61) WAUSAU HOMES: Ed Kemerer shows
you around his super model―buy now and they'll be built in
February
62) VOLKSWAGEN RABBIT: chosen as
best car in the world― compare No. 53 above
63) THORPE FINANCIAL SERVICES: early
1970s―man got loan
64) WAUSAU HOMES: shorter version of
No. 61
65) JELL-O PUDDING: Cosby―same
as No. 55
66) PIZZA HUT: couple used to argue
over pizza types―thin vs. thick and chewey
67) VOLKSWAGEN RABBIT: Rabbit auto
stunt―leaps over six cars―1976
68) BIRDSEYE FROZEN VEGETABLES:
another worker remembers Clarence Birdseye
69) TANG INSTANT BREAKFAST DRINK:
astronaut Jim Lovell in classroom again plugs Tang
celebrity
70) TANG INSTANT BREAKFAST DRINK:
woman shopping in market urges you to read labels
71) JELL-O PUDDING: celebrity Bill
Cosby with black child chanting "tummy needs some yummy"
72) WHITE CLOUD TOILET PAPER: couple
has to be shown that this is the softest on Earth
1) CESSNA AIRPLANE: man and woman in
airplane endorse flying lessons for five dollars
2) LIKE SODA POP: the only soda pop
made "just for girls"―sexist mid 1960s
3) BUSCH BEER: executive inspects
hops and grains in Cando, near Devil's Lake
4) PURINA PUPPY CHOW: beagle puppy
romps while mom watches
5) JOHN DEERE: shots of tractors
harvesting
6) PURINA CAT CHOW: kitten is
rescued after falling down a well
7) YELLOW PAGES: Bill Dana as
"His Royal Highness, Speedy Jose" endorses the phone
book―celebrity
8) PURINA CANNED FOOD: Pat Paulsen
is bum in park with dog talking to him―celebrity
9) SUN RAY DX: workers are chastised
for not having clean rest rooms
10) PURINA DOG CHOW: young boy feeds
his new dog
11) CHECKERBOARD FARMS: woman takes
chicken from freezer and deep fries it, with no need for defrosting
12) SEGO INSTANT DRINK: slim woman
walks on beach
13) ALITALIA AIRLINES: shots of
happy couples while narrator says "Italy is love"
14) CHECKERBOARD FOODS: frozen
sandwiches are put into toaster to "cook"
15) UNION ELECTRIC: policemen claim
that burglars do not operate where there is light, and this company will
install lights around people's homes
16) YELLOW PAGES: fingers run over
phone book pages with sound track of horses galloping
17) YELLOW PAGES: finge | 
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