M&A Television Commercials Other Products

Our holdings consist of PUBLIC DOMAIN titles and films that remain protected through copyrights. While Public Domain footage can be licensed immediately by MacDonald & Associates, protected films must be cleared with the copyright holder before being used in a new production. Just because a motion picture is in our inventory, it does not mean that MacDonald & Associates maintains the legal right to license its use. Please contact us for the copyright status on individual titles.

Television Today: CBS Sales film from 1949 aimed at convincing potential advertisers that TV is a good sales medium    12-5B

Sears Sales Presentation: Terry-Thomas hosts short for Sears, Roebuck employees stressing new advertising campaign "You have changed lately. So has Sears."―shows magazine ads to be running soon―then plugs upcoming Sears-sponsored special (a flattering and intimate look at the British royal family) 1964   8-4D

Advertising Council Finding Solutions: Steve Allen hosts   look at Advertising Council and its role in making PSA/Public   Service Announcements―good commercials   color   12-3B

The Future of America: Paul G. Hoffman hosts Advertising   Council film assessing USA in 1955―wonderful footage   of baby boom era―Hoffman assesses baby boom, Christmas toys seen, schools built, building suburbia, automobile plant, highway construction, leisure vacations, health, Hoffman on salesmanship, railroads, oil industry, space travel and futuristic projections, atomic energy    lauded, Argonne seen, Hoffman praises "the machine"― more on baby boom―punctuated by zany inventions    footage as men try to invent flying machines   12-4D

Strangers into Customers: report on NBC study of Fort Wayne, Indiana residents before and after receiving TV in 1953―has portions of commercials for Kent cigarettes and Kleenex, Scott tissues―color re power of advertising   12-5A

Jack Daniels ["Staying in Character"] features San Francisco ad executive Maxwell Arnold who explains his advertising philosophy and how Jack Daniels whiskey adheres to it―contains two excellent commercials for Wells-Fargo Bank (stagecoach with Ben Johnson voice-over) and Great Western Savings and Loan (John Wayne)―also a good montage of John Wayne film stills―as well as stills of Jack Daniels print ads 8-11E   TWO COPIES

Time for Roses: 1957 sales film for Four Roses Whiskey―ads well as Four Roses Gin, Hunters Bourbon―partial dramatization plus presentation of print and point-of-sale promotional materials 2 x 16-5E

The Ancestor Story: British actor Cyril Ritchard praises Dewar's Ancestor Scotch whiskey―pitched at U.S. salesmen/distributors of this liquor 8-11E ca. 1970   color

Bubble Up: Soda Wars―pitched at distributors and store managers, this film declares Soda Wars―and how Bubble Up wants to become the lemon-lime drink of the 1980s (good videogame imagery) 8-11E

Dad's: Soda Wars―but this time it is for Dad's Root Beer and not Bubble Up (has commercials for Bubble Up spliced at end of film) 8-11E―plus duplicates in BOX

Pepsi―1962: "The All-Overs" is Pepsi-Cola sales film re fountain syrup sales of Pepsi―they are far behind Coca-Cola and Pepsi wants to catch Coke―this is before idea of owning your own chains of restaurants that offer your cola brand exclusively―excellent color―one TV commercial from "for those who think young" campaign   4-15B

Cadbury's Candy: 1980s re chocolate manufacture―includes 2 complete TV commercials 8-6A

Purina Sales: Rex Allen on camera explains to salesmen the ad campaign of Purina Dog Chow and Puppy Chow―contains commercials including award-winning animated spot    (8-11E from early 1960s)    8-11E

Gardner Advertising: head of TV commercials division of Gardner Advertising explains the company philosophy and shows several recent productions―8-11E from 1959―commercials are the following:

1) BUSCH BAVARIAN BEER:

2) PURINA DOG CHOW: father and son dogs race to bowl

3) PURINA DOG CHOW: "Do dogs dream?"―German Shepherd   dreams he goes to supermarket and shops with cart for dry dog food―checker notes that 5 out of 6   dogs who shop here buy Purina

4) DUNCAN HINES WILD BLUEBERRY PANCAKE MIX: delicious

5) PET INSTANT DRY MILK: inexpensive stills of boy― copyright 1959

6) PET EVAPORATED MILK: cute baby and mommy―with   "Brahms' Lullaby" played   "Life of a Baby" 1955

7) PET EVAPORATED MILK: animated―stork and baby pitch canned milk

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