M&A Television Commercials Political Ads

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10.1 POLITICAL ADS

10.1 1952 CAMPAIGN

EISENHOWER FOR PRESIDENT: collection of 33 political spots from the 1952 campaign―the first Presidential campaign to use television advertising―unless noted, all spots are 20 seconds. Collection contains the following: 20 EISENHOWER ANSWERS spots 12 EISENHOWER ANSWERS AMERICA spots 1 "IKE FOR PRESIDENT" musical spot

1) EISENHOWER ANSWERS: "tax payer shakedown" [DWE #26]

2) "IKE FOR PRESIDENT" musical spot from Disney Studios

3) EISENHOWER ANSWERS AMERICA: [DWE #34] 1 minute

a) "I went into debt" (Washington waste & corruption) [same as DWE #5―see also No. 7]

b) "I'm a veteran" [same as DWE #29―see also Nos. 24, 35b]

c) "My Mamie gets after me" [see also No. 33a]

4) EISENHOWER ANSWERS: "How bad is waste in Washington?" [DWE #22]

5) EISENHOWER ANSWERS: "What are you going to do about taxes?" [DEW #17]

6) EISENHOWER ANSWERS: "Is the country ready for war?" [DWE #15]

7) EISENHOWER ANSWERS: "I had to go into debt." [DWE #5]

8) EISENHOWER ANSWERS AMERICA: [DWE #30] 1 minute

a) "Is the country ready for war?" [same as DWE #15― see also No. 6]

b) "My pension" [same as DWE #16―see also Nos. 10, 29]

c) "What are you going to do about taxes?" [same as DWE #17―see also No. 5]

9) EISENHOWER ANSWERS: "Aren't Democrats' intentions good?" [DWE #3]

10) EISENHOWER ANSWERS: "My pension" [DWE #16―see also Nos. 8b, 29]

11) EISENHOWER ANSWERS AMERICA: [DWE #32] 1 minute

a) Black man―"never had it so good" [same as DWE #21 see also No. 19]

b) "waste in Washington" [same as DWE #22―see also No. 4]

c) "$24 for groceries" [same as DWE #23―see also No. 20]

12) EISENHOWER ANSWERS: "I need a new car this year" [DWE #1]

13) EISENHOWER ANSWERS: "Do all the taxes we pay get to Washington?" [DWE #4]

14) EISENHOWER ANSWERS: "How would you clean up the mess in Washington?" [DWE #7]

15) EISENHOWER ANSWERS: "This suit cost $60" [DWE #9]

16) EISENHOWER ANSWERS: "graft, corruption, high prices" [DWE #12]

17) EISENHOWER ANSWERS: "ideals of honesty sold down the Potomac" [DWE #13]

18) EISENHOWER ANSWERS: "What party will bring down prices?" [DWE #14]

19) EISENHOWER ANSWERS: Black man―"never had it so good" [DWE #21―see also Nos. 11a, 30]

20) EISENHOWER ANSWERS: "$24 for groceries" [DWE #23―see also Nos. 11c,32]

21) EISENHOWER ANSWERS: "Are we going to fight another war?" [DWE #24]

22) EISENHOWER ANSWERS: "can't afford more food" [DWE #25]

23) EISENHOWER ANSWERS: "high prices driving me crazy" [DWE #28―see also no. 3c]

24) EISENHOWER ANSWERS: "I'm a veteran" [DWE #29―see also No. 3c, 35b]

25) EISENHOWER ANSWERS AMERICA: woman and two children― "can't afford eggs" [DWE #2]

26) EISENHOWER ANSWERS AMERICA: "How would you clean up the mess in Washington?" [DWE #7―see also No. 14 for EISENHOWER ANSWERS version which is same spot]

27) EISENHOWER ANSWERS AMERICA: "Can you cut taxes, Mr. Eisenhower?" [DWE #11]

28) EISENHOWER ANSWERS AMERICA: "ideals of honesty sold down the Potomac" [DWE #13―see also No. 17 for EISENHOWER ANSWERS version which is same spot]

29) EISENHOWER ANSWERS AMERICA: [DWE #30] [SAME AS No. 8]

a) "Is the country ready for another war?" [same as DWE #15―see also No. 6]

b) "My pension" [same as DWE #16―see also Nos. 8b, 10]

c) "What are you going to do about taxes?" [same as DWE #17―see also No. 5]

30) EISENHOWER ANSWERS AMERICA: [DWE #32] [SAME as No. 11]

a) Black man―"never had it so good" [same as DWE #21 see also No. 19]

b) "waste in Washington" [same as DWE #22―see also No. 4]

c) "$24 for groceries" [same as DWE #23―see also No. 20]

31) EISENHOWER ANSWERS AMERICA: [DWE #31] 1 minute

a) "Can you cut taxes, Mr. Eisenhower?" [same as DWE #11―see also No. 27]

b) "social security"

c) elderly man and woman―"$2000 pension"

32) EISENHOWER ANSWERS AMERICA: [DWE #33] 1 minute

a) "Are we going to fight another war?" [same as DWE #24―see also No. 21]

b) "can't afford more food" [same as DWE #25―see also No. 22]

c) "Do all the taxes we pay get to Washington?" [same as DWE #4―see also No. 13]

33) EISENHOWER ANSWERS AMERICA: [DWE #34] 1 minute

a) "My Mamie gets after me" [see also No. 3c]

b) "I'm a veteran" [same as DWE #28―see also Nos. 3b, 24]

c) "I'd like to get married"

34) EISENHOWER ANSWERS: compilation of 20 ads, some edited, repeating commercials cited above, as follows

a) #1 h) #25 o) #19

b) #3c i) #7 p) #5

c) #24 j) #21 q) #16

d) #18 k) #14 r) #4

e) #17 l) #22 s) #20

f) #13 m) #6 t) #15

g) #9 n) #10

10.2 POLITICAL ADS

10.2 1964 CAMPAIGN

1) LYNDON JOHNSON FOR PRESIDENT: flashing red light on panic telephone "keep it in the hands of a man who's proven himself responsible" 15 seconds

2) LYNDON JOHNSON FOR PRESIDENT: same as #1

3) LYNDON JOHNSON FOR PRESIDENT: poverty is not a trait of character―break the cycle of poverty: War on Poverty

4) LYNDON JOHNSON FOR PRESIDENT: same as #3

5) LYNDON JOHNSON FOR PRESIDENT: Stewart Udall seated before hydroelectric dam in Arizona debunking Goldwater's "dislike" of government programs―except those benefiting Arizona―Barry calls it "creeping Socialism" except when it affects Arizona

6) LYNDON JOHNSON FOR PRESIDENT: same as #5

7) LYNDON JOHNSON FOR PRESIDENT: Goldwater has said on seven occasions he would change the Social Security system―LBJ speaks strongly in protection of Social Security

8) LYNDON JOHNSON FOR PRESIDENT: same as #7

9) LYNDON JOHNSON FOR PRESIDENT: "merely another weapon" Goldwater on the nuclear bomb 15 seconds

10) LYNDON JOHNSON FOR PRESIDENT: same as #9

11) LYNDON JOHNSON FOR PRESIDENT: mocks Goldwater rushing to Washington to vote against hospital insurance for elderly―repeats Goldwater's flip answer re Medicare

12) LYNDON JOHNSON FOR PRESIDENT: same as #11

13) LYNDON JOHNSON FOR PRESIDENT: man walks down deserted long corridor with campaign noise in background―"when it's all over" you must decide―"America is stronger and more prosperous than ever before―and we're at peace"

14) LYNDON JOHNSON FOR PRESIDENT: same as #13

15) LYNDON JOHNSON FOR PRESIDENT: negative ad attacks Barry Goldwater on his Social Security position―says Goldwater would destroy the System―show Social Security card being torn in half 20 seconds

16) LYNDON JOHNSON FOR PRESIDENT: same as #15

17) LYNDON JOHNSON FOR PRESIDENT: floor of the Republican Convention with posters of Rockefeller, Romney, and Scranton

18) LYNDON JOHNSON FOR PRESIDENT: same as #17

19) LYNDON JOHNSON FOR PRESIDENT: "if it should rain on November 3, please get wet" 20 seconds

20) LYNDON JOHNSON FOR PRESIDENT: same as #19

21) LYNDON JOHNSON FOR PRESIDENT: "when it's all over" you must decide―"America is stronger and more prosperous than ever before―and we're at peace" 20 second version of #13 above

22) LYNDON JOHNSON FOR PRESIDENT: same as #21

23 ) LYNDON JOHNSON FOR PRESIDENT: the "Daisy commercial"―little girl plucks petals from a daisy and H-Bomb explosion occurs see also Nos. 24 and 32 below

24) LYNDON JOHNSON FOR PRESIDENT: little girl eating an ice cream cone while a woman voice-over explains that Cesium, Strontium-90, and other radioactive compounds will reenter the food chain if Goldwater is elected and rebukes the Nuclear Test Ban Treaty―a Tony Schwartz commercial

―see also Nos. 23 and 32 below

25) LYNDON JOHNSON FOR PRESIDENT: floor of the Republican Convention with posters of Rockefeller, Romney, and Scranton

26) LYNDON JOHNSON FOR PRESIDENT: floor of the Republican Convention with posters of Rockefeller, Romney, and Scranton―REPEAT OF NO. 5 DUPE

27) LYNDON JOHNSON FOR PRESIDENT: Stewart Udall seated before hydroelectric dam in Arizona debunking Goldwater's "dislike" of government programs―except those benefiting Arizona DUPE

28) LYNDON JOHNSON FOR PRESIDENT: "The Conscience of a Conservative" 5-minute monologue by a "Republican" defecting from Goldwater to vote Democratic DUPE

29) LYNDON JOHNSON FOR PRESIDENT: little girl eating an ice cream cone―REPEAT OF NO. 3 DUPE

30) LYNDON JOHNSON FOR PRESIDENT: red phone spot―whose hand do you want answering it? DUPE

31) LYNDON JOHNSON FOR PRESIDENT: thermonuclear bomb explosion―short spot for LBJ DUPE

32) LYNDON JOHNSON FOR PRESIDENT: pregnant woman and her daughter walk in glen―female narrator stresses the Nuclear test Ban treaty that LBJ will not break―akin to the message in Nos. 23 and 24 above

33) LYNDON JOHNSON FOR PRESIDENT: negative ad attacks Barry Goldwater on his Social Security position―says Goldwater would destroy the System―show Social Security card being torn in half―even William Miller agrees―show LBJ speaking at podium re Social Security

34) LYNDON JOHNSON FOR PRESIDENT: another negative ad stressing Goldwater hostility to Social Security―again show card being torn

35) LYNDON JOHNSON FOR PRESIDENT: flashing red warning light on White House telephone―same as No. 10 above

36) LYNDON JOHNSON FOR PRESIDENT: wooden map of United States as Eastern Seaboard is being sawed off―Goldwater said he sometimes thinks it should be sawed off and allowed to float away

37) LYNDON JOHNSON FOR PRESIDENT: auction taking place atop giant dam―mocks Goldwater who has said Tennessee Valley Authority dam should be sold―LBJ will not sell TVA (Tennessee Valley Authority)

38) LYNDON JOHNSON FOR PRESIDENT: Stewart Udall seated before hydroelectric dam in Arizona debunking Goldwater's "dislike" of government programs―except those benefiting Arizona―same as No. 7 above

39) LYNDON JOHNSON FOR PRESIDENT: another Stewart Udall spot―same as No. 7 above

40) LYNDON JOHNSON FOR PRESIDENT: floor of the Republican Convention with posters of Rockefeller, Romney, and Scranton―same as No. 5 above

41) LYNDON JOHNSON FOR PRESIDENT: "The Conscience of a Conservative" 5-minute monologue by a "Republican" defecting from Goldwater to vote Democratic same as No. 8 above

42) BARRY GOLDWATER FOR PRESIDENT: Goldwater sits in garden in Gettysburg with Dwight Eisenhower and explains how some people consider him a warmonger―"Now, this is actual tommyrot," says former president―sign says, "In your heart you know he's right" 30 seconds

43) BARRY GOLDWATER FOR PRESIDENT: Goldwater on moral decay―shows youth gangs fighting in street―Billie Sol Estes, Bobby Baker―announcer says "In your heart you know he's right" 1 minute

44) BARRY GOLDWATER FOR PRESIDENT: Cuba and the "bearded dictator"―attacks Communism in Western hemisphere and debates something LBJ said four years earlier re Castro

10.3 POLITICAL ADS

10.3 1964 CAMPAIGN

1) Robert F. Kennedy for Senator: 2-minute commercial for

RFK's campaign for U.S. Senate from New York―he strongly links himself with Lyndon B. Johnson and Hubert H. Humphrey

10.3 1950 CAMPAIGN

FINE FOR GOVERNOR: 400' reel contains first use of TV advertising in political elections. Contains six TV commercials for Republican John S. Fine who is running for Governorship of Pennsylvania with incumbent governor James H. Duff running for U.S. Senate. Ads are for the Duff-Fine ticket, but feature only Fine.

2) Go Onward, Pennsylvanians! theme/young woman says why she's voting Duff-Fine/"Down the line with Duff and Fine"/vote May 16, 1950

3) John S. Fine says he will not repudiate some of his supporters/Go Onward, Pennsylvanians!

4) Five-minute paid announcement features Fine explaining himself/he has given up judicial bench to run for office/mentions his concern about the A-Bomb and H-Bomb, that's why he is running/loud and harsh presentation of himself/he unabashedly supports the Duff record

5) Fine again speaks/Go Onward, Pennsylvanians!

6) Fine again/Go Onward, Pennsylvanians!

7) Fine says why he is against mud-slinging/the first use of TV commercial to attack negative campaigning

10. 3 NEW YORK POLITICAL COMMERCIALS

8) Rockefeller talks about the editorial cartoons that have attacked him throughout his political career 1966

9) Rockefeller shows drug paraphernalia―elected Governor Rockefeller governor 1966

10) Vote No on Issue 2: this is anti-Right-to-Work spot using animation and "Old MacDonald had a job..." song to attack this anti-trade-union measure 1958 campaign

11) Nelson Rockefeller: son explaining the New Math to bewildered father―blame it all on Rockefeller since he has spent almost half the New York state budget on education 1966 color

12) Nelson Rockefeller: fat woman says she can take a pill and lose weight eating anything she wishes―consumer fraud is an area of Rockefeller concern―cites Louis Lefkowitz as his man in the struggle against fraud

13) Nelson Rockefeller: he is on camera speaking of his concern for people with arthritis―afraid they will be victims of medical quacks―wants to set up state clinics to help and foster research

14) Nelson Rockefeller: 12,000 miles of better roads― "pothole haters for Rockefeller" 8 seconds

15) Nelson Rockefeller: dark street―announcer says Rockefeller's tough narcotics law will protect you against drug addicts―and protect addicts against themselves 8 seconds

16) Nelson Rockefeller: reelection spot stressing his road building and improvement program―road laid end-to-end would stretch to Hawaii and back―several times

17) Nelson Rockefeller: reelection spot pitched at Native Americans―they can have pride again in New York state because of the anti-dumping and environmental laws passed under him

18) Nelson Rockefeller: reelection spot with janitor sweeping up―Rocky established statewide minimum wage―At $1, then $1.25―now raised again to $1.50

19) Nelson Rockefeller: reelection spot stressing polluted New York City air―man with mouth and handfuls of cigarettes to illustrate pollution of air in a day―Governor has passed many laws that help―four more years of Rocky could lick the pollution problem, announcer says

20) Nelson Rockefeller: reelection spot with ex-drug addict who now teaches others under Rockefeller administration program

21) Nelson Rockefeller: reelection spot that lays out paraphernalia of drug use and crime―the tools by which the junkie destroys his life―Governor's program takes users for three years of rehabilitation

22) Nelson Rockefeller: reelection spot stressing his creation of 43 new state parks―people picnicking and having fun in the parks

23) Nelson Rockefeller: reelection spot with Rocky narrating and on camera―has little boy who is retarded (in negative)―wants to set up hospital/hotels for handicapped―Rocky on camera (in positive)

24) Nelson Rockefeller: reelection spot with inner city types playing basketball―"want to go to college?"―New York state has $200,000 in scholarships for anyone qualifying―jazz music and fat white boy who, like the Governor, "is no Bob Cousey himself"

25) Nelson Rockefeller: comic spot saying even the fish are voting for Rockefeller

26) Nelson Rockefeller: new air pollution law cited―man wearing gas mask takes it off―breathes easier 1966

27) Nelson Rockefeller: little girl is for Rocky―Governor spends 45% of budget on education―"too bad kids can't vote" 1966

28) Nelson Rockefeller: short spot on minimum wage―with dishwasher (8 seconds)

29) Vote Straight Republican: merry-go-round with picture of commissioner "Boss" Shepland―let's ends political corruption once and for all―for Rochester voters

30) Vote Straight Republican: "How do you like it when your wife or daughter has to walk down a Rochester street at night?"―let's end political pollution―for Rochester voters

31) League of Women Voters: hand pulls toilet chain and flushes―polluted water is a serious threat―you can do something about it

32) John Lindsay: reelection spot has Lindsay on camera speaking straight about his mistakes and achievements during first term―"second toughest job in America"

33) John Lindsay: urges every New Yorker to take a day trip to Newark―there have been no Newark riots and urban devastation in New York City―"we haven't had a Newark" under Lindsay―narrator is Jack Klugman

34) Vote No on Question 1: negative ad about man who wants to take away Civilian Review Board―1966 election

35) Vote No on Question 1: another spot suggesting that if review Board is dismantled, police could become the only institution NOT controlled by civilians―1966 election

10.4 POLITICAL ADS

10. 4 1960 CAMPAIGN

1) Hubert H. Humphrey: for U.S. Senate―strongly anti-Clark McGregor―shows windup puppet and enumerates all the progressive legislation McGregor opposed―reelection campaign of Humphrey in Minnesota

2) Hubert H. Humphrey: for U.S. Senate―another negative commercial attacking Republicans for opposing such legislation as Medicare, school support, elderly, minimum wage, far support, food stamps, government loans for college students "Humphrey―You know he cares"

3) Hubert H. Humphrey: for U.S. Senate―"Tight Money" shows dollar bill being twisted tighter and tighter as announcer attacks Republicans' tight money policies "Humphrey―You know he cares"

4) Hubert H. Humphrey: for U.S. Senate―Humphrey on camera is asked his position of the vote for 19-year olds ―he supports the idea "Humphrey―You know he cares"

5) Hubert H. Humphrey: for U.S. Senate―second copy of #1 above with windup doll―but much better color here

10.4 1964 CAMPAIGN

6) Harrison Williams: for U.S. Senate―urges his reelection as pieces of puzzle are assembled to show Senator Williams of New Jersey

7) Harrison Williams: for U.S. Senate―"Tight Money" the same as as Humphrey ran in 1960 is here used for Williams reelection in New Jersey

10.4 1968 CAMPAIGN

8) Bronson LaFollette: Senator Ted Kennedy tells why Wisconsin voters should elect LaFollette as Governor

9) Thomas Eagleton for U.S. Senate from Missouri

10) Thomas Eagleton for U.S. Senate from Missouri

11) Robert F. Kennedy: spot for the California primary has RFK speaking to farmers about transforming welfare, about privatization—“Kennedy—California Can Make the Difference”

10. 4 1958 CAMPAIGN

12) Bill Mooty for Lt. Governor: man named Bill Murray tells how to vote in Iowa election

13) O'Neill for Governor: three 3-minute reelection spots from Ohio Republican Governor C. William O'Neill hailing the accomplishments in his first 2-year term― he lost election

―#1 treats highway construction programs

―#2 concerns mental health spending

―#3 considers the general tenor of his administration

10. 4 1961 CAMPAIGN

14) Mills E. Godwin, Jr. for Lieutenant Governor: Godwin runs for Lt. Governor of Virginia

10. 4 1972 CAMPAIGN

15) Jed Johnson for U.S. Senate: ending Vietnam War is his theme in this Oklahoma race as Democrat

16) James Jones for U.S. Congress: Democrat from Oklahoma

17) James Jones for Congress: Democrat from Oklahoma

10.5 NIXON 1968

10. 5 1968 PRESIDENTIAL CAMPAIGN

1) RICHARD NIXON: Senator Mark Hatfield of Oregon endorses Nixon for President—reiterates Nixon position on issue of Vietnam War: let South Vietnamese take care of it

2) RICHARD NIXON: Senator Charles Percy tells why he is supporting Nixon for President

3) RICHARD NIXON: Nixon v.o. explains why he will help people help themselves—implying a reduction in the role of government in welfare—montage of still pictures of industriously working blacks and others—“Nixon―Vote Like Your Whole World Depended on It”

4) RICHARD NIXON: “Woman” has woman walking down poorly-lighted street while male announcer speaks of crime rate, of violence and assault and need to make streets safe

5) RICHARD NIXON: “Law and Order” concerns youth protest, hippies and civic order 40 seconds

6) RICHARD NIXON: “Law and Order” concerns youth protest, hippies and civic order 40 seconds

7) RICHARD NIXON: Vietnam War theme―"an honorable end to the war in Vietnam"

8) RICHARD NIXON: crime in this country—“the wave of crime is not going to be the wave of the future in America”

9) RICHARD NIXON: same as No. 6

10) RICHARD NIXON: “Vietnam” 40 seconds same as No. 7

11) RICHARD NIXON: “Vietnam” 60 second version of above

12) RICHARD NIXON: “Law and Order” 60 second version of No. 5

13) RICHARD NIXON: montage re: give people the chance to control their own lives and opportunities—thereby insuring America’s greatness

14) RICHARD NIXON: “Crime”—take the offensive against criminal forces—rebuild respect for law across this country same as No. 8

15) RICHARD NIXON: fearful images for “this troubled, dangerous times”—think about the kind of man you want leading this country—stress experience B&W

16) RICHARD NIXON: ugly harvest” from investments in welfare—need more people on payrolls than welfare rolls—enlist private enterprise

17) RICHARD NIXON: same as Nos. 14, 8

18) RICHARD NIXON: same as No. 16

19) RICHARD NIXON: “Law and Order” same as No. 12 30 seconds

20) RICHARD NIXON: “How can a party that can’t unite itself hope

to unite these United States”—attacks Democratic Party disunity—United States needs new leadership

21) RICHARD NIXON: 60 second version of No. 13

22) RICHARD NIXON: “Youth” Nixon praises American youth today with soft rock musical background

23) RICHARD NIXON: “Children” montage of kiddie faces—“I ask you to help me make the American dream come true for those to whom it seems an impossible dream today.”

1) RICHARD NIXON: many happy faces as Nixon ask not what you can do TO your country but WITH your country—“Together we can hardly fail” B&W

2) RICHARD NIXON: “Woman” same as No. 4

3) RICHARD NIXON: “Whose the one man who can speak for America, anywhere, anytime? Nixon’s the one.” B&W variation on No. 14 “Think about it”

4) 60-second version of No. 26

5) RICHARD NIXON: montage of world sites—we must have peace—extend a hand to all peoples of the world—open skies, open cities, open hearts and open minds—cites Chinese and Russians specifically

6) RICHARD NIXON: Nixon on camera in a study speaks directly to elderly on Social Security—wants automatic cost-of-living adjustments—will have Prosperity without Inflation

7) RICHARD NIXON: Governor Ronald Reagan speaks for election of Nixon—urges voters not to vote for third party candidate (e.g. George Wallace) a “wasted vote”

8) RICHARD NIXON: Senator George Murphy of California urges a vote for Nixon—stresses his qualification in world affairs

9) RICHARD NIXON: Congressman George Bush speaks about youth and “new answers for the 70s”—stresses Nixon’s “confidence in kids”

10) RICHARD NIXON: Senator Mark Hatfield of Oregon—speaks re abolition of the draft as soon as possible—speaks on Nixon on Vietnam—“he can lead us out of the war in Vietnam”

11) RICHARD NIXON: Senator Charles Percy of Illinois—we need a change—speaks of Nixon on the Housing program and problem of urban life—own a piece of American means you’re not going to tear it down—best for solving our urban crisis

12) RICHARD NIXON: Senator Hiram Fong of Hawaii speaks about

Nixon and our posture in Southeast Asia—Nixon will bring a straight-forward Asian policy

13) RICHARD NIXON: excerpts from previous testimonials for Nixon:

a) George Romney,

b) Mark Hatfield,

c) Charles Percy,

d) Edward Brook, e) Everett Dirksen

10.6 POLITICAL ADS

10.6 1968 CAMPAIGN

1) HUBERT H. HUMPHREY: “What has Richard Nixon ever done for you?”—man responds with Humphrey achievements, can’t find anything Nixon has ever done B&W

2) HUBERT H. HUMPHREY: same as No. 1 B&W

3) HUBERT H. HUMPHREY: “What have the Democrats ever done for you?” then a long list of Democratic achievements by the party over the years—as man enters voting booth B&W

4) HUBERT H. HUMPHREY: “These are critical times. Who do you want want to be the next President?” man-on-the street

5) HUBERT H. HUMPHREY: “Bomb” nuclear bomb explosion as announcer asks, “Do you want Castro to have the bomb now?”—asserts that Nixon does not back the Nuclear Proliferation Treaty

while Humphrey wants USA to sign it scary commercial

6) HUBERT H. HUMPHREY: man-on-the-street comments―"because he has the power to bring us together again"

7) HUBERT H. HUMPHREY: proposes a new Marshall Plan for our American cities―"by reaching for the stars we will at least get out of the slums"

8) HUBERT H. HUMPHREY: man-on-street wants HHH―"people believe in Humphrey...the country needs him" same as No. 3

9) HUBERT H. HUMPHREY: man-on-the-street comments―"because he has the power to bring us together again" same as No. 6

10) GEORGE C. WALLACE: bussing school children―small business is firebombed―freighter sails away with "your hard-earned tax dollars sail away to anti-American nations"

11) GEORGE C. WALLACE: in Southeast Asia―spoken at podium

12) GEORGE C. WALLACE: bussing school children―crime on the street as woman walks in the dark and a street light is smashed―freighter sails away with "your hard-earned tax dollars sail away to anti-American nations"

13) GEORGE C. WALLACE: open a little business―fire bombed

14) GEORGE C. WALLACE: woman walks at night―street light is smashed

15) GEORGE C. WALLACE: freighter sails away

15) GEORGE C. WALLACE: in Southeast Asia―spoken at podium

16) GEORGE C. WALLACE: bussing school children―small business is firebombed―freighter sails away with "your hard-earned tax dollars sail away to anti-American nations"

10. 6 MISSOURI POLITICAL SPOTS 1960s/1970s

17) Christopher Bond for Governor of Missouri

18) Christopher Bond

19) Stu Sumington for Missouri Senator

20) Mayor Davis of Kansas City ?

21) Bill Hull: Missouri

22) James Symington: Congress from Missouri

23)

24) Stuart Symington: U.S. Senate from Missouri

25) Christopher Bond: Missouri Governor

26) MOODY MURRY for Collector of Revenue―Missouri 1964?

27) BOLGER criticizes his opponent's messy job on cleanup of the Little Blue River―running for judge in Missouri

28) GEORGE LEAR running for judge (he is in wheelchair disabled)

29) HARRY WIGGINS for Western judge

30) HARRY WIGGINS for Western judge

31) JOHN DANFORTH: lengthy spot for election of this Missouri Republican senatorial candidate―focus is on his wife―shows her at home with kids, in public situations, interview with her―he and wife sing "Happy Birthday" to daughter―schmaltzy

10.7 POLITICAL ADS

10.7 1952 CAMPAIGN

1) STEVENSON FOR PRESIDENT: "On The Road Ahead" Stevenson speaks about the economic strength of USA―borrows from Republicans to say "it's time for a change," however, a Democratic change―initials A.E.S. now represent "Administrator," "Economist," and "Statesman"

2) STEVENSON FOR PRESIDENT: "On Korea" Stevenson speaks about the war, taking a middle ground between "the weak-kneed" and "the hot-heads"―feels Free World approves of U.S. action in Korean War―his initials A.E.S. now represent "Administrator," "Economist," and "Statesman"

3) STEVENSON FOR PRESIDENT: Stevenson responds to Republican claim that "it's time for a change"―more reading from cards at right of camera―his initials A.E.S. now represent "Administrator," "Economist," and "Statesman"

4) STEVENSON FOR PRESIDENT: Stevenson discusses importance of farm policy―eyes shift constantly from camera to script to the left (1 minute)

5) STEVENSON FOR PRESIDENT: "Bob-Ike" two hearts with John-Marsha commentary of two frog-voiced men―promotes idea that Eisenhower is promoting Robert Taft's policies―"we agree on everything"―"Is the White House really big enough for both of them?" "Reuben, Reuben" song

6) STEVENSON FOR PRESIDENT: animated spot with Platform Double-Talk showing two-headed Republican talking both sides of issues―ends with ditty "Reuben, Reuben..."

7) STEVENSON FOR PRESIDENT: "Bob-Ike" series with two cartooned hearts and John-Marsha commentary of two frog-voiced men―thus we must lower taxes and spend for defense―"Will Bob give Ike the money to build defenses?"―"Reuben, Reuben" song

8) ADLAI STEVENSON FOR PRESIDENT: 10-minute film called "Three Strangers" in which three people―one man pro-Eisenhower the other man pro-Stevenson, and a woman neutral―are trapped in elevator during air raid drill and discuss various issues―Studs Terkel narrates opening―ultimately, this short avoids direct attack on Eisenhower but attacks voting record of Richard Nixon―hails Truman Doctrine, the Marshall Plan, NATO and bipartisan foreign policy―then assails the men who would come to power with Ike: Nixon, Joseph Martin, Robert Taft, Jenner, Joe McCarthy, etc.―supports George C. Marshall against Republican attacks and Ike's neutrality―assails the rogues gallery of Republican Senators who are here called "the men who voted to take the guts out of our fight against Communism"―to offer his stand on the Cold War, Stevenson appears at end of film to state his position

9) STEVENSON FOR PRESIDENT: "Let's Not Forget the Farmer" cartoons and Old MacDonald" song to declare farmers learned in 1931 that they must now vote for Stevenson

10) STEVENSON FOR PRESIDENT: "Bob-Ike" series with two cartooned hearts and John-Marsha commentary of two frog-voiced men―this one stresses Taft-Hartley Law and Taft's opposition to organized labor―"Reuben, Reuben" song

10.7 1956 CAMPAIGN

11) ADLAI STEVENSON FOR PRESIDENT: Dr. Benjamin Spock in October 1956

10.7 1960 CAMPAIGN

12) JOHN F. KENNEDY FOR PRESIDENT: Harry Belafonte introduces John F. Kennedy and Jackie Kennedy who are visiting an elderly Harlem family―black themes as hosts ask JFK questions about civil rights and the Congo situation―Belafonte ends declaring his intention to vote for Kennedy 3 minute

13) JOHN F. KENNEDY: 1-minute segment of Belafonte spot above

1) JOHN F. KENNEDY FOR PRESIDENT: excerpt from the Great Debates in which JFK speaks about the future

2) JOHN F. KENNEDY FOR PRESIDENT: "A Message from Adlai Stevenson" has Stevenson at desk endorsing JFK―contains

footage of JFK delivering speech re leadership―3 minutes

16) JOHN F. KENNEDY FOR PRESIDENT: JFK before Boston teachers speaks of federal aid to education

17) JOHN F. KENNEDY: 3-minute campaign spot in which JFK enunciates his farm policy—vows to make farm parity his first domestic issue

18) JOHN F. KENNEDY: issue is federal aid to education—JFK answers question posed by man in auditorium audience—opens with headline critical of Nixon on issue

10.8 POLITICAL ADS ALL INDIANA RACES IN 1964 CAMPAIGN

10.9 POLITICAL ADS

10.9 1966 CAMPAIGN

1) RONALD REAGAN: John Wayne in cowboy outfit defiantly takes on the critics who label Reagan “just an actor” in his bid for the Governorship of California—cites George Murphy, Irene Dunne, Jimmy Stewart, even John Paul Jones, as people of accomplishment who were actors—urges a vote for Ronald Reagan on November 8

10. 9 MISCELLANEOUS

Bob Richards for Ike: two PSAs from Richards in late 1959 supporting Ike's upcoming visit to USSR 4-25B

10.9 1948 CAMPAIGN

Truman Inauguration: kinescope of network pool feed of the inauguration of Harry S. Truman (Ben Grauer hosts for all networks) 1/20/49 (1 hour)

10.9 HENRY WALLACE FILMS: contains the following shorts: 16-7B

THE INVESTIGATORS: leftist short uses satire music and lyrics to ridicule the right-wing fanaticism of the House Committee on Un-American Activities (HUAC), stressing themes of African-American civil rights and Communism―ends with written placard "Don't Just Stop Them" "Vote for Progressive Candidates"―film was made by Union Films 1948

FREEDOM RALLY: Henry Wallace for President rally held in Harlem―film opens with scenes of African-American poverty and abuse―segues to Harlem auditorium and Wallace speech―attacks Southern Democrats as "junior Hitlers from the South"―Paul Robeson is on the dais with Wallace and he sings final song re "the Peoples March is on" but is not singing on camera―narrator is Canada Lee

TIME TO ACT: presented by The Wallace Committee this film argues the case for "the people's candidate," Henry Wallace for President―has lengthy rendition of the trade union classic, "Joe Hill," sung by Paul Robeson standing at rostrum at Wallace rally in Chicago where he speaks of world peace and the United Nations as instrument for global peace―also an Economic Bill of Rights for Americans―attacks "a spirit of meanness... selfishness...shortsightedness..."―then assails a "Tory Coalition" in Congress which has thwarted such a Bill of Rights―criticizes the Truman Doctrine as "international carpet bagging" and as little more than anti-Soviet aid that forces guns down the throats of people begging for bread―ends with narrator imploring viewers to organize for the Progressive Party

10.9 1950 CAMPAIGN

1) "Go Onward, Pennsylvanians!" theme/young woman says why she's voting Duff-Fine/"Down the line with Duff and Fine"/vote May 16, 1950

2) John S. Fine says he will not repudiate some of his supporters/Go Onward, Pennsylvanians!

3) Five-minute paid announcement features Fine explaining himself/he has given up judicial bench to run for office/mentions his concern about the A Bomb and

H-Bomb, that's why he is running/loud and harsh presentation of himself/he unabashedly supports the Duff record

4) Fine again speaks/Go Onward, Pennsylvanians!

5) Fine again/Go Onward, Pennsylvanians!

6) Fine says why he is against mud-slinging/the first use of TV commercial to attack negative campaigning

10.9 1952 CAMPAIGN

Eisenhower for President Ads: collection of 33 political spots from the 1952 campaign―the first Presidential campaign to use television advertising―unless noted, all spots are 20 seconds. Collection contains the following: 20 EISENHOWER ANSWERS spots 12 EISENHOWER ANSWERS AMERICA spots 1 "IKE FOR PRESIDENT" musical spot

1) EISENHOWER ANSWERS: "tax payer shakedown" [DWE #26]

2) "IKE FOR PRESIDENT" musical spot from Disney Studios

3) EISENHOWER ANSWERS AMERICA: [DWE #34] 1 minute

a) "I went into debt" (Washington waste & corruption) [same as DWE #5―see also No. 7]

b) "I'm a veteran" [same as DWE #29―see also Nos. 24, 35b]

c) "My Mamie gets after me" [see also No. 33a]

4) EISENHOWER ANSWERS: "How bad is waste in Washington?" [DWE #22]

5) EISENHOWER ANSWERS: "What are you going to do about taxes?" [DEW #17]

6) EISENHOWER ANSWERS: "Is the country ready for war?" [DWE #15]

7) EISENHOWER ANSWERS: "I had to go into debt." [DWE #5]

8) EISENHOWER ANSWERS AMERICA: [DWE #30] 1 minute

a) "Is the country ready for war?" [same as DWE #15― see also No. 6]

b) "My pension" [same as DWE #16―see also Nos. 10, 29]

c) "What are you going to do about taxes?" [same as DWE #17―see also No. 5]

9) EISENHOWER ANSWERS: "Aren't Democrats' intentions good?" [DWE #3]

10) EISENHOWER ANSWERS: "My pension" [DWE #16―see also Nos. 8b, 29]

11) EISENHOWER ANSWERS AMERICA: [DWE #32] 1 minute

a) Black man―"never had it so good" [same as DWE #21 see also No. 19]

b) "waste in Washington" [same as DWE #22―see also No. 4]

c) "$24 for groceries" [same as DWE #23―see also No. 20]

12) EISENHOWER ANSWERS: "I need a new car this year" [DWE #1]

13) EISENHOWER ANSWERS: "Do all the taxes we pay get to Washington?" [DWE #4]

14) EISENHOWER ANSWERS: "How would you clean up the mess in Washington?" [DWE #7]

15) EISENHOWER ANSWERS: "This suit cost $60" [DWE #9]

16) EISENHOWER ANSWERS: "graft, corruption, high prices" [DWE #12]

17) EISENHOWER ANSWERS: "ideals of honesty sold down the Potomac" [DWE #13]

18) EISENHOWER ANSWERS: "What party will bring down prices?" [DWE #14]

19) EISENHOWER ANSWERS: Black man―"never had it so good" [DWE #21―see also Nos. 11a, 30]

20) EISENHOWER ANSWERS: "$24 for groceries" [DWE #23―see also Nos. 11c,32]

21) EISENHOWER ANSWERS: "Are we going to fight another war?" [DWE #24]

22) EISENHOWER ANSWERS: "can't afford more food" [DWE #25]

23) EISENHOWER ANSWERS: "high prices driving me crazy" [DWE #28―see also no. 3c]

24) EISENHOWER ANSWERS: "I'm a veteran" [DWE #29―see also No. 3c, 35b]

25) EISENHOWER ANSWERS AMERICA: woman and two children― "can't afford eggs" [DWE #2]

26) EISENHOWER ANSWERS AMERICA: "How would you clean up the mess in Washington?" [DWE #7―see also No. 14 for EISENHOWER ANSWERS version which is same spot]

27) EISENHOWER ANSWERS AMERICA: "Can you cut taxes, Mr. Eisenhower?" [DWE #11]

28) EISENHOWER ANSWERS AMERICA: "ideals of honesty sold down the Potomac" [DWE #13―see also No. 17 for EISENHOWER ANSWERS version which is same spot]

29) EISENHOWER ANSWERS AMERICA: [DWE #30] [SAME AS No. 8]

a) "Is the country ready for another war?" [same as DWE #15―see also No. 6]

b) "My pension" [same as DWE #16―see also Nos. 8b, 10]

c) "What are you going to do about taxes?" [same as DWE #17―see also No. 5]

30) EISENHOWER ANSWERS AMERICA: [DWE #32] [SAME as No. 11]

a) Black man―"never had it so good" [same as DWE #21 see also No. 19]

b) "waste in Washington" [same as DWE #22―see also No. 4]

c) "$24 for groceries" [same as DWE #23―see also No. 20]

31) EISENHOWER ANSWERS AMERICA: [DWE #31] 1 minute

a) "Can you cut taxes, Mr. Eisenhower?" [same as DWE #11―see also No. 27]

b) "social security"

c) elderly man and woman―"$2000 pension"

32) EISENHOWER ANSWERS AMERICA: [DWE #33] 1 minute

a) "Are we going to fight another war?" [same as DWE #24―see also No. 21]

b) "can't afford more food" [same as DWE #25―see also No. 22]

c) "Do all the taxes we pay get to Washington?" [same as DWE #4―see also No. 13]

33) EISENHOWER ANSWERS AMERICA: [DWE #34] 1 minute

a) "My Mamie gets after me" [see also No. 3c]

b) "I'm a veteran" [same as DWE #28―see also Nos. 3b, 24]

c) "I'd like to get married"

34) EISENHOWER ANSWERS: compilation of 20 ads, some edited, repeating commercials cited above, as follows

a) #1 h) #25 o) #19

b) #3c i) #7 p) #5

c) #24 j) #21 q) #16

d) #18 k) #14 r) #4

e) #17 l) #22 s) #20

f) #13 m) #6 t) #15

g) #9 n) #10

10.9 Campaigning with Stevenson: half-hour Democratic National Committee film showing Adlai Stevenson campaigning in 1952―shown on TV in October 1952 V-Room

10.9 Checkers Speech: Richard Nixon delivers half-hour defense of himself and his family in September 23, 1952 12-5C

10.9 1954 CAMPAIGN

Year of Big Decision: half-hour film supporting the election of Republican candidates to House and Senate offices in 1954 election (President Eisenhower makes appeal for support for Republican candidates at end of film) 12-5C

This Is the Man: pushes reelection of George Bender to U.S. Senate seat from Ohio that he gained when Robert Taft died in office two years earlier―Louis Bromfield appears on camera to endorse Bender, as does President Eisenhower―seems to be a mock-up print in excellent condition 1954 12-5C

10.9 1956 CAMPAIGN

W. Lee O'Daniel for Democratic Nomination I: for Democratic party primary July 28, 1956 this is a 15-minute (800') statement by unsuccessful candidate for nomination for governor of Texas. Especially virulent in his attack on the "nine old men" whose recent decision on school integration threatens "to mongrelize" Texas and the nation. From WBAP in last week of campaign. 8-8B

W. Lee O'Daniel for Democratic Nomination II: half-hour program for O'Daniel features his fire engine and a country-western band with singers. O'Daniel speaks on his three main issues: corruption, helping the less fortunate, and segregation forever 12-5C

Price Daniel for Democratic Nomination: first 10 minutes of half-hour program by Price Daniel on his platform and why he is leaving U.S. Senate to seek Democratic nomination for governor of Texas (July 1956 primary) 12-5C

Price Daniel for Governor: election eve half-hour broadcast hosted by Fess Parker and featuring Daniel and his family, plus prominent Texans supporting Daniel for governor tomorrow (August 1956) 12-5C

Decision for Tomorrow: Eisenhower reelection short is filled with shots of mid-1950s prosperity―good for blacks and Ike's civil rights record―television sets purchased―highway program trumpeted―supermarkets―good for 1952 election and inauguration, etc. TWO COPIES 4-16D A-37C

Adlai Stevenson for President: Dr. Benjamin Spock does a 5-minute spot for Stevenson's 1956 election (this political spot was aired at the end of Studio One broadcast of 10/29/56) 10.2 COMMERCIAL

Albert Gore for Stevenson and Kefauver: Tennessee Senator Gore delivers speech before Texas Democrats urging support of Stevenson-Kefauver ticket (Gore is introduced by Sen. Lyndon B. Johnson) 12-5C

Pursuit of Happiness: Senator John F. Kennedy narrates tribute to Democratic Party from Jefferson to Truman― shown at 1956 Convention 12-5C

See You At The Polls: half-hour bipartisan show to encourage voting on November 6, 1956/stars are: 12-5C

―Bob Hope

―Bing Crosby sings "The Gypsy in My Soul"

―Rosemary Clooney sings "Come Rain or Come Shine"

―Groucho Marx jokes with George Fenemann

―Bob Hope sings "Buttons and Bows" to Jane Russell― from feature film

―Spring Byington

―Anna Maria Albergetti sings operatic piece

―Danny Thomas and Sherry Jackson

―Peggy King sings "Love"

―skit re voting

―Donald O'Connor and Ethel Merman sing "You're Not Sick, You're Just in Love"

―William Bendix as Chester Riley

―Byron Palmer sings "La Vie en Rose"

―John C. Cornelius of the American Heritage Foundation

―Jimmy Durante/Anna Maria Albergetti/Peter Lawford in long performance of "Just a Song from the Heart"

10.9 1958 CAMPAIGN

Bill Mooty for Lt. Governor: man named Bill Murray tells how to vote in Iowa election

O'Neill for Governor: three 3-minute spots from Ohio Republican Governor C. William O'Neill hailing the accomplishments in his first 2-year term (#1 treats highway construction programs; #2 concerns mental health spending, #3 considers the general tenor of his administration) O'Neill lost reelection see 10.4

10. 9 1960 CAMPAIGN

Houston Ministers: kinescope of candidate John F. Kennedy’s meeting in 1960 with a group of Houston, Texas ministers who quiz him regarding his Roman Catholicism and its role in his campaign and potential Presidency Religion A-31C

JFK―MIDDLE EAST: "John F. Kennedy Speaks on the Middle East" is a 15-minute campaign film re JFK's strongly pro-Zionist position on Israel―includes excerpts of his witty speech before World Zionist organization―good humorous references to his youth and to "my good friend Harry Truman" 8-6E

Kennedy Speaks to Labor: organized labor short in which candidate John F. Kennedy and Congressman James Roosevelt speak before the United Chemical Workers union in Los Angeles―JFK speaks re economic future of the 1960s 8-4C

The Choice Is Yours: from the Communications Workers of America this film compares the confused statements of the fractionalized Republicans and the positions espoused by John F. Kennedy—CWA trade union backs JFK good for excerpts from political conventions of 1956 8-7C

Ambassador to Friendship: re the political experience of Richard Nixon in foreign affairs―from early trips to assess European recovery in 1947, to his trip to Soviet Union and his "Kitchen Debate" with Khrushchev―for 1960 campaign 8-7C

Kennedy/Nixon Debate: 800' reel containing excerpts from several of the four Great debates 8-7B

Price Daniel for Reelection Nomination: Governor Daniel speaks and answers questions from two Texas TV newsmen in quest for nomination to be reelected (positive print and negative) 5/60 12-5C

Where Were You?: general get-out-and-vote dramatization hosted by Joseph Welch (from Army-McCarthy Hearings) centering about the election of Joe Doakes, voter apathy and indifference 12-2

Jack Daniels: advertising executive speaks briefly re JFK character-building in his TV advertisements

10.7 COMMERCIALS

13) JOHN F. KENNEDY FOR PRESIDENT: excerpt from the Great Debates in which JFK speaks about the future

14 14 ) JOHN F. KENNEDY FOR PRESIDENT: "A Message from Adlai Stevenson" has Stevenson at desk endorsing JFK―contains footage of JFK delivering speech re leadership―3 minutes

15) 15) JOHN F. KENNEDY FOR PRESIDENT: JFK before Boston teachers speaks of federal aid to education

11616) JOHN F. KENNEDY: 3-minute campaign spot in which JFK enunciates his farm policy—vows to make farm parity his first domestic issue

17_17) JOHN F. KENNEDY: issue is federal aid to education—JFK answers question posed by man in auditorium audience—opens with headline critical of Nixon on issue

10, 7 Commercials1961 CAMPAIGN

Mills E. Godwin, Jr. for Lieutenant Governor: Godwin runs for Lt. Governor of Virginia

1 10.7 Commercials 1962 CAMPAIGN

Carl Sanders for Governor: Carl E. Sanders running in Georgia governorship primary discusses his plans to renovate and invigorate the state's dismal educational system―from grade school through graduate school (primary election is September 12―three other candidates running) kinescope 12-5C

Ohio Blue-Laws Election 1962: Contains two 4-minute commercials urging passage―first filmed on street in downtown Dayton, second in Youngstown―PLUS half-hour TV program exploring the issue. 16-5E

10.7 Commercials1964 CAMPAIGN

The Citizens' Choice: Goldwater-Miller: 15 minute film trumpeting the Republican candidates 8-2D

10.2 COMMERCIALS

5) LYNDON JOHNSON FOR PRESIDENT: the "Daisy commercial" ―little girl plucks petals

from a daisy and H-Bomb explosion occurs

6 ) LYNDON JOHNSON FOR PRESIDENT: little girl eating an ice cream cone while a woman voice-over explains that Cesium, Strontium-90, and other radioactive compounds will reenter the food chain if Goldwater is elected and rebukes the Nuclear Test Ban Treaty―a Tony Schwartz commercial

7 7 ) LYNDON JOHNSON FOR PRESIDENT: floor of the Republican Convention with posters of Rockefeller, Romney, and Scranton

8) LYNDON JOHNSON FOR PRESIDENT: floor of the Republican Convention with posters of Rockefeller, Romney, and Scranton― REPEAT OF NO. 5 DUPE

9) L YNDON JOHNSON FOR PRESIDENT: Stewart Udall seated before hydroelectric dam in Arizona debunking Goldwater's "dislike" of government programs―except those benefiting Arizona DUPE

1 10) LYNDON JOHNSON FOR PRESIDENT: "The Conscience of a Conservative" 5-minute monologue by a "Republican" defecting from Goldwater to vote Democratic DUPE

111) LYNDON JOHNSON FOR PRESIDENT: little girl eating an ice cream cone―REPEAT OF NO. 3 DUPE

12 12 ) LYNDON JOHNSON FOR PRESIDENT: red phone spot―whose hand do you want answering it? DUPE

13) LYNDON JOHNSON FOR PRESIDENT: thermonuclear bomb explosion―short spot for LBJ DUPE

1 14) LYNDON JOHNSON FOR PRESIDENT: pregnant woman and her daughter walk in glen―female narrator stresses the Nuclear test Ban treaty that LBJ will not break―akin to the message in Nos. 5 and 6 above

16) LYNDON JOHNSON FOR PRESIDENT: another negative ad stressing Goldwater hostility to Social Security―again show card being torn

17) LYNDON JOHNSON FOR PRESIDENT: flashing red warning light on White House telephone―same as No. 10 above

18) LYNDON JOHNSON FOR PRESIDENT: wooden map of United States as Eastern Seaboard is being sawed off―Goldwater said he sometimes thinks it should be sawed off and allowed to float away

19) LYNDON JOHNSON FOR PRESIDENT: auction taking place atop giant dam―mocks Goldwater who has said Tennessee Valley Authority dam should be sold―LBJ will not sell TVA

20) LYNDON JOHNSON FOR PRESIDENT: Stewart Udall seated before hydroelectric dam in Arizona debunking Goldwater's "dislike" of government programs―except those benefiting Arizona―same as No. 7 above

21) LYNDON JOHNSON FOR PRESIDENT: another Stewart Udall spot―same as No. 7 above

21) LYNDON JOHNSON FOR PRESIDENT: floor of the Republican Convention with posters of Rockefeller, Romney, and Scranton―same as No. 5 above

22) LYNDON JOHNSON FOR PRESIDENT: "The Conscience of a Conservative" 5-minute monologue by a "Republican" defecting from Goldwater to vote Democratic same as No. 8 above

23) BARRY GOLDWATER FOR PRESIDENT: Goldwater sits in garden in Gettysburg with Dwight Eisenhower and explains how some people consider him a warmonger―"Now, this is actual tommyrot," says former president―sign says, "In your heart you know he's right" 30 seconds

24) BARRY GOLDWATER FOR PRESIDENT: Goldwater on moral decay―shows youth gangs fighting in street―Billie Sol Estes, Bobby Baker―announcer says "In your heart you know he's

right" 1 minute

25) BARRY GOLDWATER FOR PRESIDENT: Cuba and the "bearded dictator"―attacks Communism in Western hemisphere and debates something LBJ said four years earlier re Castro 1 minute

10.2 1966 CAMPAIGN

A Man Against the Actor: Edmund G. "Pat" Brown film lauding the incumbent California governor and belittling his opponent for the governorship, Ronald Reagan―good Depression/Okies immigration footage―good for John F. Kennedy speech at University of California, Berkeley―no actual Reagan footage except movie excerpts 12-3B

10.3 POLITICAL ADS

1) Nelson Rockefeller: reelection spot stressing his road building and improvement program―road laid end-to-end would stretch to Hawaii and back―several times

2) Nelson Rockefeller: reelection spot pitched at Native Americans―they can have pride again in New York state because of the anti-dumping and environmental laws passed under him

3) Nelson Rockefeller: reelection spot with janitor sweeping up―Rocky established statewide minimum wage―At $1, then $1.25―now raised again to $1.50

4) Nelson Rockefeller: reelection spot stressing polluted New York City air―man with mouth and handfuls of cigarettes to illustrate pollution of air in a day―Governor has passed many laws that help―four more years of Rocky could lick the pollution problem, announcer says

5) Nelson Rockefeller: reelection spot with ex-drug addict who now teaches others under Rockefeller administration program

6) Nelson Rockefeller: reelection spot that lays out paraphernalia of drug use and crime―the tools by which the junkie destroys his life―Governor's program takes users for three years of rehabilitation

7) Nelson Rockefeller: reelection spot stressing his creation of 43 new state parks―people picnicking and having fun in the parks

8) Nelson Rockefeller: reelection spot with Rocky narrating and on camera―has little boy who is retarded (in negative)―wants to set up hospital/hotels for handicapped―Rocky on camera (in positive)

9) Nelson Rockefeller: reelection spot with inner city types playing basketball―"want to go to college?"―New York state has $200,000 in scholarships for anyone qualifying―jazz music and fat white boy who, like the Governor, "is no Bob Cousey himself"

10) Nelson Rockefeller: comic spot saying even the fish are voting for Rockefeller

11) Nelson Rockefeller: new air pollution law cited―man wearing gas mask takes it off―breathes easier

12) Nelson Rockefeller: little girl is for Rocky―Governor spends 45% of budget on education―"too bad kids can't vote"

13) Nelson Rockefeller: short spot on minimum wage―with dishwasher (8 seconds)

14) Vote Straight Republican: merry-go-round with picture of commissioner "Boss" Shepland―let's ends political corruption once and for all―for Rochester voters

15) Vote Straight Republican: "How do you like it when your wife or daughter has to walk down a Rochester street at night?"―let's end political pollution―for Rochester voters

16) League of Women Voters: hand pulls toilet chain and flushes―polluted water is a serious threat―you can do something about it

19) Vote No on Question 1: negative ad about man who wants to take away Civilian Review Board―1966 election

20) Vote No on Question 1: another spot suggesting that if review Board is dismantled, police could become the only institution NOT controlled by civilians―1966 election

10. 3 1968 CAMPAIGN

10.2 COMMERCIALS

12-14) Richard M. Nixon for President: three Richard M. Nixon spots in 1968 campaign

15-17) George C. Wallace for President: three ads for George Wallace in 1968 campaign

18-19) Hubert H. Humphrey for President: two Hubert H. Humphrey ads in 1968 campaign

20-29) George C. Wallace for President: ten ads from 1968―repeats of Nos. 15-17

Rockefeller: half-hour commercial film which argues that Nelson Rockefeller should get the Republican nomination for President―Nixon cannot win, only Rockefeller can win in 1968 Presidential election―aired just before Republican Convention in Miami fading color C-2E

HHH―What Manner of Man: half-hour film from Humphrey-Muskie campaign trying to show that the Democratic campaign is catching fire―opens with Jimmy Durante incorrectly introducing HHH as "Herbert" instead of Hubert TWO COPIES 12-14B 12-4E

Nixon A Self-Portrait: Nixon speaks to interviewer regarding his life―childhood, character, history, etc. for 1968 campaign―speaks re ending war in Vietnam (color is faded) C-26C

To the Party of Your Choice: 1968 short re donating money to presidential campaigns―good short clips of Eisenhower, Kennedy, Johnson and Goldwater campaigning―newsman Chet Huntley hosts for Chase Manhattan Bank―good aerial shot of suburbs―TWO COPIES on this reel 8-11B

10.2 1969 CAMPAIGN

John Lindsay: see NEW YORK POLITICAL COMMERCIALS reel

1 17) John Lindsay: reelection spot has Lindsay on camera speaking straight about his mistakes and achievements during first term―"second toughest job in America"

18) John Lindsay: urges every New Yorker to take a day trip to Newark―there have been no Newark riots and urban devastation in New York City―"we haven't had a Newark" under Lindsay―narrator is Jack Klugman

10. 2 1972 CAMPAIGN

Jed Johnson for US Senate: ending Vietnam War is his theme in this Oklahoma race as Democrat

James Jones for US Congress: Democrat from Oklahoma

James Jones for Congress: Democrat from Oklahoma

GEORGE McGOVERN FOR PRESIDENT: telethon in Washington state ―include anti-campaign finance commercial and endorsements from Barbra Streisand and Carroll O'Connor 10/28/72 King-TV 1 hour

GEORGE McGOVERN―PERSON TO PERSON: telethon for Presidential election 10/24/72 1 hour

10.2 1974 CAMPAIGN

Robert W. Funsch: Independent candidate for Congress in New Jersey 9th District talks for 30 minutes on New Jersey public television color kinescope C-3D

10. 2 1970 CAMPAIGN

Maddox: half-hour Kodachrome color campaign film urging the reelection of Lester Maddox as Governor of Georgia 12-1E

10. 2 1976 CAMPAIGN

Jimmy Carter: outtakes from interview with candidate Carter by Bob Abernethy in 1976 magazine track 4-19D

10. 2 1982 CAMPAIGN

Governor Bill Clements: reel contains two paid political advertisements for reelection of Texas governor in 1982―both are religiously-oriented:

1) Texas state leader visits evangelist Lester Roloff on latter's birthday in 1982―delivers patently- religious message

2) religious spokesman urging vote for Clements― excellent example of religious group trying to influence voters―final statement is good for anticipating and endorsing the drift to Right― attacks NOW, ERA and Gays―pro-republican and anti-Democrat 8-11B

10. 2 MISCELLANEOUS II

TV Ads: Our Mini Myths: has one 1970s anti-Vietnam War PSA 8-7B see also MA 219

The Cathode Colours Them Human: hour documentary produced for Intel by Canadian Broadcasting Corporation treats the impact of TV upon democratic politics―especially in Canada with Diefenbaker-Pearson race in 1963, USA with Johnson-Goldwater in 1964, and Great Britain (circa 1965)

See also the following NEWS documentaries with direct application:

NEWS 7, 47, 72, 74, 80, 103, 111, 128, 169, 170, 174, 175

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10.2 POLITICAL ADS

Send E-Mail with questions or comments about this web site. Copyright (c) 1997-2009 MacDonald & Associates

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Copyright (c) 1997-2009 MacDonald & Associates