M&A Television Commercials Toys and Games

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11.1 Toys and Games

1) RICOCHET: race cars

2) HIGH STAKES: Jerry Lewis plugs this Hasbro gambling toy

3) G.I. JOE TROUBLE SHOOTER: equipment for G.I. Joe

4) WEEBLES: rocking toys from pre-schoolers Western town

5) SHERLOCK: riding toy

6) LITE BRITE: lighted pictures

7) G.I. JOE: training center/with Kung Fu grip

8) G.I. JOE: adventure set―he is not a military adventurer here

9) BABY PEEKABOO: doll

10) AFX: Jackie Stewart plugs toy racing cars

11) LIONEL TRAINS: new H-O size trains

12) LIONEL TRAINS: "big...rugged" electric trains

13) CHILD GUIDANCE: toys

14) AHM: trains

15) POTTERYCRAFT: potter's wheel

16) COLOR FORMS: Snoopy toy

17) PATCHES McGEE: doll and tree house

18) MAGIC 8-BALL: Napoleon Bonaparte asks about Waterloo

19) PENDULUM POOL: Don Adams plugs marble game

20) TONKA TOYS:

21) AMF: Flintstones riding toys

22) TONKA TOYS:

23) COLOR FORMS: Disney and Raggedy Ann

24) AURORA: Jackie Stewart plugs AFX racing track

25) COLOR FORMS: Tricky Mickey Magic Show

26) AURORA: Ready Ranger Telephoto Gun

27) PENDULUM: Buddy Hackett plugs Curve Bowl game

28) AURORA: Don Adams plugs Skittle Shoot Out game (Clio winner for 1972)

29) AURORA: X-celerators toy cars

30) AURORA: Air Hockey game from Brunswick

31) MOTOCROSS: game played with pinball

32) BOWLAMATIC 300:

33) THICK SHAKE MAKER: Shari Lewis plugs this appliance

34) JR. CHEF CORN POPPER: Shari Lewis plugs popcorn maker

35) POKERAMA:

36) TASTY CUSTARD MAKER: Shari Lewis plugs custard maker

37) JET HOCKEY:

38) POKERAMA:

39) BARBI DOLL: Beauty Center from Mattel

40) SPIN WELDER: racing cars you build

41) BARBI DOLL: Beach Bus from Mattel

42) KNIT MAGIC: knitting machine for children

43) SLINGIN' SAM: race cars

44) PEDDLE PRETTY: doll on a bicycle

45) BIG JIM: doll Sky Commander

46) BIG JIM: jungle doll with safari gear

47) CATHY QUICK CURL: doll with hair you curl

48) BARBI DOLL: Beauty Center from Mattel

49) MALIBU BARBI DOLL: doll and country camper from Matel

50) SHOPPING BASKET:

51) POPPIN' HOPPIES:

52) RUDI THE ROBOT: robot toy

53) SUSIE SWEET SHOP: candy maker Topper

54) GOLDEN BOOKS: coloring book―"bring home the happiness"/has boy mounted atop hippopotamus/Ayer

55) RACERIFIC: racing cars from Ideal

56) THUMBELINA: new-born doll that wiggles

57) TOGGLE BLOCKS: Mattel building blocks that encourage you to "do your own thing"

58) TIPPY TOES DOLL: Mattel doll that walks and rides a tricycle

59) HOT WHEELS: racing cars/lots of trick photography makes cars seem to go faster than they actually move 1969

60) SKIDDIDDLE KIDDLE: small doll that walks/baby talk calls an umbrella and "umbriddle" 1969

61) ELDON: take-off on Wide World of Sports is the "Wide World of Eldon Road Racing" racing cars

62) MARX: pro-football game

63) MARX: "Electro-Shot" shooting gallery

64) GUMBY DOLL: B&W spot for dolls for boys and girls―stick figures, not humanlike

65) CHILD GUIDANCE: Kentucky Fried Chicken restaurant as toy

66) AMF BICYCLES: 10-speed bicycles

67) HEDDON: casting fishing reel/"the Great American Tackle Co."

68) LIONEL TRAINS: H-O size model trains

69) GUMBY DOLLS: same as No. 64

70) FISCHER-PRICE: dolls

71) FISCHER-PRICE: Safari with dolls, animals, and jungle

72) HEDDON: fishing rods

11.2 Toys and Games

1) JIMMY JET: mock pilot seat and control panel as boy flies jet while watching pictures on screen (B&W early 1960s)

2) SUSIE SMART: talking dolls that reads, recites, etc. (B&W early 1960s)

3) POSTAGE STAMP TRAIN: Dick Cavett voice-over for "the smallest train in the world"/postage-stamp electric train that fits in a book to be placed on the shelf reserved for valuable things―by Aurora

5) MISS WEATHER DRESS UP KIT: Colorforms is a paper doll to be dressed in various clothing outfits

6) LIKITY STIK: sticky balls and shapes to be made into toys

7) SIXFINGER: signals in code, fires cap bombs, contains pen―and is shaped like the finger of a white child―"how did I ever get along with five"

8) GO FOR BROKE: Wall-Street like board game where losers win

9) GREEN GHOST: board game to be played in the dark―commercial done as a haunted house―spooky

10) SUZY CUTE: Louis Armstrong and three little white girls sing the song about this doll―"Girls, Suzy Cute needs a mommy. Suzy Cute needs you."

11) REAL LIVE LUCY: doll that moves its head in several directions―little girl holds the doll and delivers the commercial lines―"she won't play with boys"

12) FAIRY TALE TOON-A-VISION: faces change as child turns dial―there's also a Disney Toon-a-Vision

13) BIG LEAGUE HOCKEY: two boys playing action-packed table game―Marty Glickman does the voice-over

14) CRAYOLA CRAYONS: from box of 64 Crayons Little Jack Horner pulls out Plum―also Orchid, Salmon, Melon, Copper

15) SCOOTER DOLL: Barbi's little sister, Skipper, has a new friend named Scooter―clothes too from 1966

16) 3 BLIND MICE: table game for children―dice and plastic cheese piece used to capture the mice

17) RIV-A-MATIC GUN: rivet gun pitched to boys―gun and remote control power pack used to build and operate projects made from Construct-All construction sets―similar to Erector sets of the 1940s

18) BANGEROO: numbers and spelling game―by Amsco under $2

19) CHAOS: jigsaw card game by Amsco―under $2

20) BABYBOO: doll cries when you turn on the lights and when her covers are off as two girls discover―"like a real baby" is BabyBoo

21) SKITTLE-POOL: Don Adams plays "Wisconsin Skinny" who is Ray Middleton―Adams cleans off the table―he's a Skittle-Pool salesman

22) JOHNNY EAGLE RIFLES: toy rifles in three styles―first is boy hunting and killing elephant with his Magumba rifle―second is boy playing war, hitting the sand and firing Army rifle and handgun set called Lieutenant; third is cowboy rifle and six-shooter to slay buffaloes and enemies, the Red River―and they come mounted on "Boys, look at these real trophy wall plaques and think how swell they'll look in your room!"

23) KABOOM: table game blows up balloon until it explodes (Clio winner for 1967)

24) VRROOM HOT RODDER ENGINE: Mattel's noisy device to make a tricycle sound like a motorcycle―little boy imitates the loud sound of train and ocean liner (Clio winner for 1965)

25) SUPER SPY ATTACHÉ CASE: espionage scenario―little boys playing spy with this gimmick-filled attaché case from Sears―ice cream truck

26) GREEN GHOST: spooky haunted house―same as No. 7

27) REVELL HOME RACEWAY SETS: slot cars with additional tracks sold separately―last scene is boys at long dinner table with parents―but most of table is filled with elaborate raceway

28) TRIK-TRAK: battery-powered toy car with steering track that occasionally redirects car in motion

29) GOODY TWO SHOES: doll that walks―battery powered

30) PARCHEESI BACKGAMMON GAME: 8-second spot for adults

31) REVELL HOME RACEWAY SETS: 8-second version of No. 26

32) SLINKY: kids use slinkies in parks, on stairs/cpy. 1977

33) TOTALLY: sexy girl and boy playing this 'Scrabble with numbers' game

34) FRANCIE: Mattel doll―pull her hair and it grows/ copy. 1970

35) WHAMMO ZILLIONS OF BUBBLES: bubble maker

36) MELODY: Mattel baby doll―squeeze her and music plays/a "Love Notes Doll"―others in series are Becky and Nellie

37) MAKE AND SHOW SLIDE SET: toy to make slide from newspaper and magazine photos―girl does well at it and the boy concludes, "You're alright for a girl."

38) COLOR FORMS: pop-up play sets with stickers―Mickey Mouse and Raggedy Ann

39) WHAMMO SLIP 'N' SLIDE: boys and girls slide on plastic strip wetted down with lawn hose

40) WHAMMO WATER WIGGLE: summer hose toys for getting wet

41) LIONEL TRAINS: father and son enjoy electric trains

42) SHIRT ZANYS: decals to make your own T-shirt

43) SUNSHINE FAMILY WORLD: toy house by Mattel/directions on how to make your own furniture, too/copy. 1970

44) WHAMMO FRISBEE: man and his friend thrown the Superpro model

45) DROP IN THE BUCKET: marble game by Lakeside―two boys and two girls play

46) SWEET BLOSSOM: in her gazebo/little girl swinging baby doll in the gazebo/cpy. 1976 by Mego

47) BLASTERS, BONNEVILLE SALT FLATS: funky black singers and four white boys with their toy cars

48) WHAMMO FRISBEE: Superpro model tossed skillfully by men

49) WHAMMO FRISBEE: championships in Rose Bowl, Pasadena, California―lots of people there to see it all

11.3 Toys and Games

1) DUNCAN YO YO: new Sportsline yo-yos are shaped like baseball, basketball, bowling ball, 8-ball, and golf ball―this one plugs baseball-shaped yo-yo―"If it isn't Duncan, it isn't Yo Yo"―little boy does trick, including "the Atom Bomb" (4/6/65)

2) DUNCAN YO YO: same as No. 1

3) JINGLE JUMP: a small tetherball attached to the ankle that is spun an jumped over (much like FOOTSIE), but it has jingle bells in the ankle attachment (3/25/65)

4) MILTON-BRADLEY GAMES: one-minute spot plugs preschoolers games―CANDY LAND, CHUTES AND LADDERS, and UNCLE WIGGILY (11/14/60)

5) REMCO CONEY ISLAND PENNY MACHINES: your own penny arcade/"the toy you've got to have"―little girl here is Patty Duke celebrity

6) WITCH DR. HEAD SHRINKERS KIT: bizarre commercial―African natives dancing, then heads are shrunk, kids mix and make plastic model heads that actually shrink―comes with mixing cauldron and petrifying potion―add monster hair―"now shrunken heads for all occasions"―"give them to your witch doctor friends"―racist and imperialistic―PRESSMAN

7) VEDA BOARD: Ouija-like divining board game―plastic fortune teller spins to answers―little girl again asks, "Who will I marry?"―

8) WITCH DR. HEAD SHRINKERS KIT: 15-second version―"deep into the jungles went Pressman" for this game

9) WONDER ART: like Etch-a-Sketch, kids draw and board and turn knob to add colored backgrounds

10) LOOK AND LAFF FUNHOUSE MIRROR: kids make faces in warped mirror―circus music and motif―funny face―only 98 cents―PRESSMAN

11) BLIMPS: animal-shaped balloons that kids pull off and color, then blow up―buy them in boxes of 6 or 12―better print is No. 8―PRESSMAN

12) BADGE & BUTTON PRESS: little boy makes buttons and badges at home―kids chanting "We want buttons!"―"join the mad fad"―PRESSMAN

13) GIANT STEP: big paper feet placed on floor and kids try to step on them―PRESSMAN

14) BLIMPS: better version of No. 6

15) BLIMPS: same as Nos. 6, 9

16) MASTERMIND: "the amazing computer that plays games with you"―three games in one―Tic Tac Toe is one of the games―"fire a depth bomb and try to sink the sub"―pushes competition for boys and girls, even military theme―PRESSMAN for $12.95

17) ROGER MARIS' ACTION BASEBALL: Maris on screen to plug his marble-board game―shows Maris hitting his 61st home run―"yes, kids, there's nothing like the thrill of baseball"―PRESSMAN

18) MASTERMIND: same as No. 11

19) NEW BORN THUMBELLINA: doll rocking in cradle―long version―IDEAL

20) LITTLE LOST BABY: doll rescued from doorstep on snowy night―IDEAL

21) ZEROIDS: three robots from outer space―Commander Zerak and Zobor, the Zeroid transporter, and Zintar with a lunar sled―IDEAL

22) LITTLE LOST BABY: poor print―same as No. 15

23) MAGIC DESIGNER: kids hold markers on lever in place, then rotate paper disc below to draw symmetrical designs―"they grow before you eyes"―LAKESIDE

24) COTTON MAGIC: Gumby plugs this use of colored cotton swabs that are dipped in water and become paints―LAKESIDE

25) DIGI-COMP: scientist and interviewer Alan Burke asks scientist why he developed Digi-Comp―scientist Dr. Duerig ties it to "digital computers" and need for kids to become acquainted early with computers―"just think, missile countdowns, games, riddles, and the new math―all in one computer-age game"―"by the 1970s there will be millions of jobs in the computer field"

26) MAGIC DESIGNER: same as No. 19

27) COTTON MAGIC: same as No. 20

28) DIGI-COMP: computer toy―same as No. 25

29) DOODLE-LITE: plastic glow worm that is used to write on light-sensitive panel―OHIO ART COMPANY, also makers of the family game, "Spudsie, the Hot Potato"―shows Spudsie in action

30) KOO KOO CHOO CHOO: large board game with wind-up toy train―OHIO ART COMPANY, makers of Etch-A-Sketch―shows rows of this toy

31) BIZZY BUZZ BUZZ: big plastic bumble bee with ball-point pen for a stinger―it rotates pen in circles to make circular doodles and designs on paper―"golly, you'll have lots of fun"―OHIO ART COMPANY, makers of Etch-A-Sketch

32) ETCH-A-SKETCH: "the toy you'll never tire of"―kids sitting on chairs sketching―adults, too―"a circus of fun in a box"―"better than TV in your car"―OHIO ART COMPANY, also makers of Bizzy Buzz Buzz―"like magic"

33) SLINKY: hand slinky only―down stairs, back and forth in hands―then animal Slinkies―JAMES

34) SLINKY: same as No. 33

35) PLAY-DOH: little boy making a blue horse

36) PLAYNTS MAGIC PAINTS: "magic play paints" do not spill accidentally―little boy and girl

37) PLAY-DOH: little boy making a blue horse

38) PLAYNTS MAGIC PAINTS: "magic play paints" do not spill accidentally―little boy and girl

39) PULL THE RUG OUT: kids pile plastic pieces atop each other, then try to pull rig out from bottom of pile without knocking it down―SHOPPER

40) HUFF 'N PUFF: plastic wolf and house and kids try to prevent wolf from collapsing the house―SHOPPER

41) PULL THE RUG OUT: same as No. 35

42) HUFF 'N PUFF: same as No. 36

43) DON'T SPILL THE BEANS: kids pile beans on pot until one tips the pot―SHOPPER

44) THE LAST STRAW: kids pile straws on plastic camel to avoid tipping it

45) DON'T SPILL THE BEANS: same as No. 39―bad soundtrack

46) THE LAST STRAW: same as No. 40

47) THREE BLIND MICE: partially animated for dice and plastic mice game―LAKESIDE

48) BARREL OF MONKEYS: real monkeys in this spot―hand-eye coordination game for kiddies―try to link up 12 plastic monkeys in chain, one-handed

49) THREE BLIND MICE: same as No. 43

50) COTTON MAGIC: same as No. 20

51) ELECTRIC DRAWING SETS: separate drawing kits let you draw Little Kiddles, The Lone Ranger and Silver, Mickey Mouse, and Gumby sets available―"let's speed up the camera with drawing magic"―LAKESIDE

52) COTTON MAGIC: same as Nos. 47, 20

53) ELECTRIC DRAWING SET: same as No. 48

11.4 Toys and Games

1) GUNG HO COMMANDO OUTFIT: military toy―mess kit, hand grenade, machine gun, ammo belt, field pack, poncho, dog tags―little boys play Army in backyard―MARX

2) RUDY THE ROBOT: plastic battery-powered robot―missing opening―REMCO

3) BABY GROW-A-TOOTH: doll that grows tooth―with pacifier, crib, rattles

4) RUDY THE ROBOT: same as No. 2―missing opening

5) BABY GROW-A-TOOTH: same as No. 3

6) FASCINATION: ball-bearings rolling through maze―REMCO

7) TRICKY DOODLE DUCK: big plastic duck (with Tricky Tommy Turtle, too) with real feathers on its side rolls along carpet and quacks―REMCO

8) FASCINATION: same as No. 6

9) TRICKY DOODLE DUCK: same as No. 7

10) VOICE CONTROL KENNEDY AIRPORT: little phonograph plays air traffic instructions and boy plays pilot and controller―REMCO

11) BABY CRAWL-ALONG: battery-powered crawling doll―her bare behind is showing―"Uh, oh―look what's showing" and little girl buttons doll's pajamas―REMCO

12) VOICE CONTROL KENNEDY AIRPORT: same as No. 10

13) BABY CRAWL-ALONG: same as No. 11

14) VOICE CONTROL KENNEDY AIRPORT: same as Nos. 10, 12

15) BABY CRAWL-ALONG: same as Nos. 11, 13

16) VOICE CONTROL KENNEDY AIRPORT: same as Nos. 10, 12, 14

17) BABY CRAWL-ALONG: same as Nos. 11, 13, 15

18) VOICE CONTROL KENNEDY AIRPORT: same as Nos. 10, 12, 14, 16

19) BABY CRAWL-ALONG: same as Nos. 11, 13, 15, 17

20) ASTRO TRAIN: plastic toy set includes tractor-train, Might Mikes trucks, helicopter, large plastic bridge―REMCO

21) VOICE CONTROL KENNEDY AIRPORT: same as Nos. 10, 12, 14, 16, 20

22) ASTRO TRAIN: same as No. 20

23) MASTERMIND: "the amazing computer that plays games with you"―three games in one―Tic Tac Toe is one of the games―"fire a depth bomb and try to sink the sub"―pushes competition for boys and girls, even military theme―PRESSMAN for $12.95

24) ROGER MARIS' ACTION BASEBALL: Maris on screen to plug his marble-board game―shows Maris hitting his 61st home run―"yes, kids, there's nothing like the thrill of baseball"―PRESSMAN

25) ROGER MARIS' ACTION BASEBALL: same as No. 24

26) MASTERMIND: same as No. 23

27) MASTERMIND: same as No. 23, 29

28) MASTERMIND: same as No. 23, 29, 30

29) MASTERMIND: same as No. 23, 29, 30, 31

30) MASTERMIND: same as No. 23, 29, 30, 31. 32

31) SPAULDING TENNIS BALLS: ball talks, out of breath―Poncho Gonzales autographed ball

32) TITLEIST GOLF BALLS: balls roll along maze

33) SPAULDING DOT GOLF BALLS and TOP-FLITE GOLF CLUBS: talking golf ball is a 1 Dot―and Spaulding Top-Flite clubs

34) SPAULDING DOT GOLF BALLS: short―ball talks

35) SPAULDING BALLS: tennis ball, basketball, baseball, football, Air-Flite golf

36) SPAULDING BASEBALLS: official balls of major league baseball―ball talks

37) SPAULDING ENCORE TENNIS BALLS: talkative tennis ball

38) SPAULDING DOT GOLF BALLS: 15 second spot

39) SPAULDING ENCORE TENNIS BALLS: 15 second version

40) TIC TOC CLOCK: see-through and take-apart clock―HUBLEY 1960

41) DR. NIM: 19th century Chinese mandarin overlooks kids playing this marble and board game―"be careful, 'cause he's sly"―ethnicity―ESR game

42) THINK-A-DOT: in this age of computerization, folks with imagination think a lot―they play this game

43) SPILL AND SPELL: lettered dice are thrown, you make words with the letters thrown―like Scrabble with dice ―PARKER

44) THINK-A-DOT: longer version of No. 45

45) THINK-A-DOT: sort version of Nos. 45, 47

46) TEST TRACK: slot car outfit―reporter in helicopter reports on boy's slot-car test race―"it's made by ELDON, just for the fun of it"

47) BABY JOY'S TINYROOM: portable toy house―little girl bored while traveling with her parents, so she opens up her Tinyroom and plays―ELDON

48) TONKA TOYS: wide range of toy trucks―even a Volkswagen Beetle―for boys

49) TONKA TOYS: another toy truck menagerie―fire trucks, dump trucks, etc.

50) ROGER MARIS' ACTION BASEBALL: same as No. 24, 25

51) LOOK AND LAFF FUNHOUSE MIRROR: kids make faces in warped mirror―circus music and motif―funny face―only 98 cents―PRESSMAN

52) ROGER MARIS' ACTION BASEBALL: same as Nos. 24, 25, 26

53) BEWITCHED BROOM―little girl dressed like witch AMSCO toy

54) BEWITCHED MAGIC COFFEE SET: little girl learns early how to make good coffee―sexist AMSCO toy

55) BEWITCHED BOTTLE AND HIGH CHAIR SET: little girl learns early to be a mommy―sexist AMSCO toy

56) LIONEL ELECTRIC TRAINS: "presented by" opening to The Lone Ranger TV show in late 1950s

57) LIONEL ELECTRIC TRAINS: boy and girl come racing downstairs on Christmas morning―helicopter car, IRBM missile launcher―good Cold War images

58) LIONEL ELECTRIC TRAINS: Ralph Donnell is test pilot with Grumman Tiger jet―his son is learning early with Lionel train with its various Cold War missile that smash into targets―also a Western Train, replica of old West train

59) MR. MAGNET MAN: Romper Room toy―make various faces on metal head cylinder

60) PUZZLE AND PLAY ANIMALS: little kids throw and pick up plastic toys―Romper Room

61) MR. MAGNET MAN: same as #59

62) PUZZLE AND PLAY ANIMALS: same as #60

63) TALK-ABOUT: plastic box that "talks" to kiddies―voice and animal sounds―Romper Room

64) TALKING TELEPHONE: phone talks to kiddies―even a chimpanzee―Romper Room

65) PIG TOWN: various trains, animals, etc. to make up a kiddie town Romper Room

66) TALK-ABOUT: same as #63

67) TALKING TELEPHONE: same as #64

68) PIG TOWN: same as #65

11.5 Toys and Games

1) SANDLOT SLUGGER: indoors game with plastic baseball hitter smashing small plastic balls to kids in the room―MILTON BRADLEY

2) SANDLOT SLUGGER: one-minute version of No. 1

3) RECALL: revolving pattern must be remembered and matched―memory game―"Recall may be the greatest game of all time"―MILTON BRADLEY

4) RECALL: same as No. 3

5) BATTLESHIP: two sailors playing this peg-board game―MILTON BRADLEY

6) STRATEGO: chess-like game for kids―plastic generals and bombs, etc.―MILTON BRADLEY

7) BATTLESHIP: same as No. 5

8) STRATEGO: same as No. 6

9) GO BACK: kids advance on colored squares on floor, but if their squares are called, they go back―MILTON BRADLEY

10) POP YER TOP: plastic Koo Koo Bird pops his top if you take too many steps―board game―MILTON BRADLEY

11) FOOTSEE: hula-hoop principle for the ankles

12) FOOTSEE: another commercial for this ankle hula-hoop

13) FOOTSEE: same as No. 11

14) FOOTSEE: same as No. 12, 15, 16, 21

15) FOOTSEE: same as Nos. 12, 14, 16, 21

16) FOOTSEE: same as Nos. 12, 14, 15, 21

17) SILLY SOAP: spray can shoots out streamers of soap―three kids in bathtubs on proscenium stage―"for good clean fun"―B&W

18) SILLY SOAP: same as No. 17

19) FOOTSEE: minute-long commercial for this ankle hula-hoop―best version

20) FOOTSEE: one minute version―same as No. 19

21) FOOTSEE: same as Nos. 12, 14, 15, 16

22) DESIGN ALL: lathe-like machine spins while pen moves around to create design―MARX

23) ELECTRO-ART SET: electric painting for kids―MARX

24) STARLITE BEAUTY VANITY: little girl makeup plastic furniture―MARX

25) TARGETLAND RIFLE RANGE: comes with "super stick bullets" that are rubber suction tips that stick to metal bull's-eye when shot from the rifle―comes with ammo clip―MARX

26) THE BEST OF THE WEST: Western footage of stampeding horses and ranchers on buckboards trying to escape―will they escape? It's up to You!―plastic models of wagons and ranchers―cavalry pieces, including general Custer―"Who started it? Ferocious Chief Geronimo on his horse Comanche."―Johnny and Jane and Janice West, too―up to 31 pieces in this racist and militaristic Western toy ensemble―MARX

27) NOBLE KNIGHTS: begins with footage of real actors dressed as knights in a medieval joust―Sir Gordon is the gold knight riding Bravo―Sir Stewart is the silver knight on his horse Valor―each knight comes with 38 pieces of gear―each horse comes with over 10 pieces of gear―MARX

28) FUN-PACK CARRY-ALL ACTION PLAY SETS: boys carrying plastic toy sets in steel carrying cases―they are

FORT APACHE: cavalry fort in Old West―

THE FIGHTING KNIGHTS: with drawbridge

THE BOOT CAMP: with 80 soldiers

CAPE KENNEDY: land a helicopter, space missile―MARX

29) SOUND-O-POWER ASTRO-GUN: opens with matted footage of spaceman and two iguanas in combat―this fat plastic gun makes "creepy, eerie" noises―MARX

THE FOLLOWING COMMERCIALS COME WITH THE NOTATION: These films are not T-V commercials they represent the main action and features of the toys. The actual T-V commercials are now being produced.

30) ELECTRO-POWER-BIRD: big plastic car that the boy sits in and drives―come with doors that open, hood, trunk, horn ―"wow, that's class"―MARX

31) WACKY WHEELS: boy gets in it and it spins around and around―by maneuvering the big wheels, boy can move in all directions―MARX

32) ACTION CARRY-ALLS PLAY SETS: boy carrying two of the kits described in No. 28―prototype of No. 28

FORT APACHE―wild action world, with Indians, cavalry men, horses, with shell-shooting cannon

THE FIGHTING KNIGHTS: medieval fortress with all the trimmings announcer cites the other two: THE BOOT CAMP and CAPE KENNEDY―MARX

33) NOBLE KNIGHTS: prototype spot for the actual one seen in No. 27

34) SOUND-O-POWER ASTRO-GUN: opens with rocket launch―then plastic figure zaps a dinosaur that burns―creepy eerie sound―MARX

End prototype commercials

35) SOUND-O-POWER RIFLES: two boys watching TV and soldier throws his combat rifle to one, cowboy throws his rifle to the other―these toys are SOUND-O-POWER M-16 MILITARY RIFLE, and the SOUND-O-POWER WESTERN RIFLE―they make lots of firing noise when boys play―MARX

36) PRO SHOT GOLF: boy and dad rained out on golf links, so they go home to play with this game―with adjustable golf clubs, greens, holes, and Mr. Pro, a plastic golfer that is activated by players

37) MARVEL THE MUSTANG: big plastic horse that moves forward when tots sit on him and bounce back and forth―MARX

38) ROCK 'EM SOCK'EM ROBOTS: two boys manipulate their big plastic robots in boxing ring-—MARX B&W

39) STICK-SHIFT RACERIFIC: slot car layout―IDEAL

40) PLAYTIME TUBSY: doll that moves its arms and thereby splashes in the tub and plays with hanging strings―IDEAL

41) ZEROIDS: three robots from outer space―Commander Zerak and Zobor, the Zeroid transporter, and Zintar with a lunar sled―IDEAL

42) ZEROIDS: same as No. 41

43) KER PLUNK: hand-eye coordination game―pull sticks out of plastic ball and not let marbles fall to bottom―IDEAL

44) STICK-SHIFT RACERIFIC: slot car layout―same as No. 39