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1)
PSA: 1951 Red Cross Fund stresses U.S. military mobilized and fighting
in Korea―you can help through blood donations to Red
Cross―troops assembled and marching―"we can't buy
morale―we've got to give it"
2)
PSA: National Kids' Day is September 22, 1951―Jimmie Fidler
narrates―in cooperation with Kiwanis Clubs―third annual day
3)
PSA: Harry von Zell narrates for National Kids' Day―funds go to
help underprivileged children 1951
4)
PSA: National Kids' Day―Fidler again ―on September 22, 1951
5)
PSA: National Kids' Day―boy on bike with a button―1951
6)
PSA: Jimmie Fidler makes his TV debut for the 2nd Annual National Kids'
Day with Kiwanis clubs in U.S. and Canada―longer spot has
actuality shots of underprivileged kids―event is September 23,
1950―little Sammy has a better chance to grow up to be President
from non-impoverished conditions―we are the richest and most
privileged nation in the world―2 minute spot―even has cast
credits from Vallee Productions
7)
PSA: Bugs Bunny, Porky Pig, and Elmer Fudd in a 1952 reprise of the 1942
War Bond musical―"Any Bonds Today?"―Korean War
application―B&W
8)
PSA: B-29 crew just returned from a bombing mission over Korea―now
they go to give blood through Red Cross―what about
you?―"Pledge Your Blood to the Red Cross"
9)
PSA: "Tomorrow the Stars" Lowell Thomas narrates―USAF
spaceman is prepared for the future―pilots today fly the F-104
fighter―fastest and highest-flying plane in the Air Force―go
footage of planes and description of the plane (2 minutes)
10)
PSA: U.S. troops in Vietnam jungle rest while female voice sings folk
song about being with Johnnie tonight ―pitch for USO―used in
French propaganda documentary
11)
PSA: Sam Huff of the New York Giants football team feels his team is not
as important as the USAF Reserve team
12)
TV Promo: opening minute of The Vince Lombardi Show, local TV
program on the doings of Green Bay Packers
13)
SALEM: couple walking in country smoking cigarettes
14)
AERO SHAVE: lather soaks and softens beard―shaving cream
15)
DRISTAN MIST: postnasal drip scientifically shown
16)
DEKALB: hybrid sorgham seed in beautiful color
17)
SPRAY GUN: car wash device in color
18)
ZBT BABY POWDER: contains olive oil!
19)
BAYER ASPIRIN: "When You're Smiling" is theme song here
20)
CAMPBELL'S CHICKEN NOODLE SOUP: Disney's "Grumpy"
21)
Campbell’s Soup: the Campbell Kids here in 1960
22)
CAMPBELL'S PORK AND BEANS
23)
CAMPBELL'S CHICKEN GUMBO SOUP
24)
JOHNSON'S BABY POWDER: boy babies are tough, girl babies are
not―sex role stereotyping at earliest age
25)
SWEETA: thin girls in bathing suits are ogled
26)
KINDNESS: hair conditioner w/ cuts from gangster films
27)
WINDEX: which is the window pain? which is glassless?
28)
CAMPBELL'S CREAM OF MUSHROOM SOUP: with Campbell Kids (excellent)
1952-1953
29)
CHEVROLET: opening for 1966 episode of BEWITCHED
30)
PLEDGE: men mess up the room, and woman cleans up
31)
BRAVO: floor wax
32)
DOWNEY: baby and clothes smell good
33)
CASHMERE LIQUID DETERGENT: housewife washes dishes fed to her by moving
assembly line―wonderful fantasy ad
34)
PRIMATENE: for asthma
35)
ALKA-SELTZER: assembles an Alka-Seltzer tablet as a jigsaw puzzle
36)
CHEER: challenge women with new CHEER
37)
GROOM AND CLEAN: mermaid offers "a fantastic new experience"
with hair cream
38)
FAULTLESS STARCH: spray starch
39)
ANACIN: housewife screams at her kids
40)
SANI-FLUSH: 250 hospitals use it
41)
BAGGIES: silver dollars can't break Baggies plastic bags
42)
HALO SHAMPOO: happy people―"Try Halo, let yourself
glow"―shampoo has "built-in glow"
43)
DEWALT: home workshop tools
44)
CHEERIOS: the Cheerios Kid as town marshal
45)
TV Guide:
46)
ESSO GASOLINE: McLean Stevenson―"put a tiger in your
tank"
47)
POST LUCKY CHARMS: leprechaun loses to a child
48)
POST ALPHA BITS: schoolroom animated
49)
POST RAISIN BRAN: boy in market/eats raisins from the box as "a
raisin snatcher" on way home from market
50)
KEDS GYM Shoes: Colonel Keds flies thru air with jet pack for Keds
sneakers
51)
COLD POWER: girl spills ice cream cone on her clothes
52)
PET MILK: offers "today's mother"
53)
POST SUGAR CRISPS: "just sweet enough to bring the boy out in any
man"―adult acts like 8 year old
1)
PSA: suburban housing development―ambulance coming down wet
street―narrator speaks of construction accidents―from
Construction Safety Association―Ontario
Canadian/foreign
2)
PSA: "A poem to save the world"―hairy hip poet
caricature of Allen Ginsburg―love people, flower
people―"talk's cheap"―Save the Children―Jack
Klugman does voice-over
3)
PSA: Hubert and Muriel Humphrey with mentally retarded granddaughter
Vicki―The President's Committee on Mental Retardation
4)
PSA: pour water in a glass―if you see it half empty, forget
it―if you see it half full, you might be the type to join the
Peace Corps
5)
PSA: police and politics―news footage with square of man's
face―what will it take to get you to do something?―Get
Involved―PSA from ABC-TV stations
6)
PSA: U.S.-donated food and other products in underdeveloped
world―from CARE
7)
PSA: piece of paper wafting in breeze―average newspaper weighs 10
ounces―why too heavy to cary to litter basket
8)
PSA: various people define peace―PSA for the PEACE CORPS
9)
PSA: police at scene of accident―two Detroit policemen who could
have followed other career paths―why would they want to be
cops―for Detroit Police Department recruitment
10)
POLITICAL SPOT: we need new highways―impatient driver ends up in
an accident―head-on crash shown from helicopter―vote Yes on
Proposition One, the Transportation Bond Issue―New York state
election in 1967
11)
TV Promo: this is the world―somebody's always taking it apart and
putting it together―globe is a rubber ball, getting smaller and
smaller and smaller―CBS News will watch the world for you (Clio
winner for 1968)
12)
HALLMARK CARDS: little boy wander in fields, discovering the
world―boy growing up, has new sibling, parties, thoughtfulness at
every stage―pink
13)
XEROX 813 COPIER: ITT has it and so does Ernie Ball Guitar company in
California
14)
WIEDEMANN BEER: cartooned elephant asks for a beer―Mike Nichols
and Elaine May ca. 1960
15)
CASHMERE LIQUID DETERGENT: housewife washes dishes on assembly
line―great set
16)
GULF ANT AND ROACH BOMB: animated ants come under the door w/ folk
singer in background
17)
BETTY CROCKER: animation for apples and cake mix
18)
PF FLYERS: boy out at night rescues astronaut and saves the moon program
from spies [great tie to actuality]
19)
POST ALPHA BITS: animated roller coaster
20)
GORDON'S POTATO CHIPS: contest with Disneyland as prize
21)
BRUCE FLOOR CLEANER AND WAX: elegant lady in rich home
22)
BLACK & DECKER: saw
23)
VICKS FORMULA 44 COUGH SYRUP: wife helps sick hubby/ contains the
ingredient "Silentium"
24)
POST SUGAR CRISPS: Last of the Mohicans setting as boy kills the
Indians, rescuing girl and returning to fort w/ Moon Globe premium offer
25)
MATTEL: Creepy Crawlers plastic goop for monster molds (Clio winner for
1966)
26)
SILVIKRIN: "makes men do what you want them to do" set in soda
shop/juke box scene
27)
EASY ON SPRAY STARCH: woman ironing
28)
BLACK FLAG ANT AND ROACH SPRAY: contains "DD-6"/pro-science
29)
TOOTSIE ROLL: man chews Tootsie Roll (same as #30)
30)
SCHLITZ BEER
VICEROY CIGARETTES:
same as No. 40 below
31)
SCHLITZ BEER: presidential campaign takeoff/copyrighted 1964 (same as
#28)―has token black man
32)
CLORETS: scientist proves Clorets stops bad breath ["Don't
broadcast bad breath."]
33)
CHEF BOY-AR-DEE: ravioli
34)
ROLAIDS: "your stomach drips, drips, drips"/"Rolaids
consumes 47 times in weight in acid"
35)
DAIRY COUNCIL OF WISCONSIN: eat balanced diet [color]
36)
GILLETTE RAZOR: special date, man rushes to shave (see #29)
37)
SCHLITZ BEER
VICEROY CIGARETTES: opening to 77 SUNSET STRIP
38)
SCHLITZ BEER: presidential campaign takeoff/copyrighted 1964 (same as
#18)...has token black man
39)
GILLETTE RAZOR: special date, man rushes to shave
40)
TOOTSIE ROLL: man chews Tootsie Roll (same as #16)
41)
Campbell Soups: nostalgic picture of school days in the snow
42)
SOUR BITES: Beech Nut candy "for kids only" adults can't take
it
43)
FRUIT STRIPE GUM: Beech Nut/animated animals w/ stripes
44)
SECRET SAM: kids spy gun w/ all the gimmicks
45)
CLAIROL CONDITION: revitalizes hair after snow and sun/"part of a
woman's hair group"
1)
BARBASOL SHAVING CRÈME: can smokes like a rocket ship ready to
liftoff/man with smooth shave and woman strokes his face
2)
PACQUIN'S HAND CREAM: softer hands for women
3)
COLGATE TOOTHPASTE: mom cares for her children's teeth/ university
computer used to show authenticity of study supporting Colgate is better
4)
SALEM CIGARETTES: man and woman in country drinking fresh water and
smoking
5)
VIGRAN: Squibb vitamin/man jogs
6)
SPECTRICIN T: throat lozenge by Squibb/man with sore throat
7:
TREET: Armor canned meat is cooked and eaten
8)
DIAL SOAP: "he likes people, people like him, and people who like
people like Dial"/man with ski lodge friends/ diagram of man with
chalk signifying bodily germs
9)
BRYLCREME HAIR TONIC: man collecting stamps is loved by sexy woman
"a little dab'll do ya"
10)
DRISTAN: accentuates the 3-levels of the pill
11)
BRYLCREME: man & girl on boat―"Use only one dab"
12)
SILVIKRIN: ugly hair + Silvikrin = pretty hair + boy
13)
BRYLCREME: no dab = no girl/ one dab = one girl/two dabs = two girls
(Christopher George is the actor)
14)
SILVIKRIN: shorter version of #4
15)
BRYLCREME: short version of #5
16)
CHEF BOY-AR-DEE: short spot for canned spaghetti
17)
BRYLCREME: one or two dabs? Ferris
wheel scene
18)
SILVIKRIN SHAMPOO: juke box/soda shoppe
19)
BRYLCREME: same as #1
20)
BRYLCREME: man doing crossword puzzle―aggressive woman stalks
him―-two dabs make quiet girl a "veritable tigress"
21)
BRYLCREME: same as #9
22)
SILVIKRIN: wallflower with limp hair
23)
BRYLCREME: card-playing couple―two dabs make her drop cards and
attack him
24)
BRYLCREME: same as #13
25)
SILVIKRIN: same as #10
26)
PRUDENTIAL: angle here is insurance policy to insure college tuition
costs
27)
PRUDENTIAL INSURANCE: young man with family brings home paycheck
28)
PRUDENTIAL INSURANCE: boy with cowboy hat―"You provide for
them if something should happen to you"
29)
POST TOASTIES: short spot
30)
KEDS GYM Shoes: Martian spaceship lands on baseball field―Kolonel
Keds comes to the rescue flying through the air thanks to his Bell
Rocket Belt
31)
BETSY ROSS BREAD: round bread "real food"
32)
FOLGER'S Coffee: Mrs. Olsen teaches young woman to impress her
boyfriend―he proposes because "coffee's important to a
man" (stars Donovan
from Lou Grant)
33)
SANI-FLUSH: 250 hospitals―time lapse photos of stains
34)
GRIFFIN SHOE POLISH: testing on glass to prove its power―no test
on shoes raises question of truth in advertising
35)
BAGGIES: daydreaming boy in school eats while the spirit of his mother
looks warmly over his shoulder―taking care of kids forever
36)
BREEZE: with Cannon towels in the box
37)
GRIFFIN SHOE POLISH: "applicator won't drip, drool or dribble"
38)
FOLGER'S Coffee: Mr. MacGregor―he must have lost out to Mrs.
Olsen―but offered here as a sympathetic grocer
39)
ALKA-SELTZER: tension builds after series of goofs―vase is broken,
ketchup spilled on white blouse
40)
BETSY ROSS BREAD: hamburger buns
41)
AVON PRODUCTS: for men
42)
TV Guide: profile of Ben Gazarra
43)
FAULTLESS STARCH: advertisement
44)
SUCARYL SWEETNER: "sweet little nothing that tastes like
sugar"/people pinch and poke their body fat
45)
JOHNSON'S GLO-COAT WAX: clear shield is fantasy gimmick as child and
then mom glide across the floor
46)
JOHNSON'S RAID: bug repellant field-tested in Costa Rican jungle
47)
BAYER ASPIRIN: dripping faucet/wife gets up with her periodic
pains/takes a Bayer/lets you sleep, doesn't put you to sleep
48)
PSA: U.S. soldiers in Vietnam war save/buy Savings Bonds
49)
CREST TOOTHPASTE: James Hong and daughter has "look dad no
cavities"/Asian actors―ETHNIC
50)
HEAD AND SHOULDERS SHAMPOO: cute guy has dandruff/two cute girls at
library desk discuss his problem/youth pitch
51)
SUCARYL SWEETENER: comic ad re problems fat people have/ stomach bumps
into others, elevator won't close
52)
PLAYTEX: padded bras/falsies! Woman
showing bra on a mannequin/also fingertips girdle makes you look five
pounds thinner
53)
BOAC: airline Promo for their new jet plane/reddish tint/Rolls Royce jet
engines
54)
CHEVROLET: 1957 Bel-Air station wagon/cartoon segues to real family
going on a trip
55)
CHEVROLET: OK Chevrolet used cars/local Chicago spot
56)
CHEVROLET: man washing his 1957 Chevy with his two kids
helping/sparkling lacquer finish/real aluminum grill
57)
QUAKER OATS: loving mom makes kiddie his breakfast/hugs and kisses boy
off to school/adds fruit
1)
THE WORLD'S MOST BEAUTIFUL PAINTINGS:
15-minute commercial film from RTV Sales offering a portfolio of
print reproductions of the most beautiful paintings in world ―from
da Vinci's "Mona Lisa" to Winslow Homer's "Snap the
Whip"―for only $5.95 (Howard da Silva hosts with assistance
from Milton Cross) infomercial
2)
50 GREAT MUSIC TREASURES: 15-minute commercial film from RTV Sales for
2-record set of recordings of the world's greatest music―plus two
more bonus albums free for a total of 100 different music treasures for
$4.95 (Don Wilson is
announcer)―from KSOO-TV, in Sioux Falls, South Dakota―for
another 2-minute segment, see VINTAGE 50, No. 53 infomercial
3)
CERTS BREATH MINTS: pitched to young adults/"if he kissed you once,
will he kiss you again?"―young Richard Dawson is the
man doing the kissing
4)
TEFLON: woman washed greasy pans in 30 seconds...almost
5)
LUCITE: Olan Soule is reporter as woman sets record for painting
fast...good sexism here
6)
MATTEL: Barbie doll/fix her hair/short ad
7)
SMACKEROO: toy with marbles/"You tell it's swell, it's
Mattel!"
8)
MATTEL: Barbie doll with hair dye [Barbie Color and Curl"]
9)
CHOCKS: ad for eating good food and vitamins real grabber with animals
in zoo at feeding time
10)
MATTEL: Fun Flowers is plastic goop aimed at girls for modeling
flowers...compare Creepy Crawlers for boys
11)
KELLOGG'S SUGAR FROSTED FLAKES: Tony the Tiger in baseball cap in
color―with Kellogg's logo and motto at opening
12)
KELLOGG'S POP TARTS: in color
13)
ANIMAL TWISTERS: Milton-Bradley game based on the Twist
14)
OPERATION: Milton-Bradley electronic game for kids
15)
KELLOGG'S SUGAR SMACKS: animated and in color
16)
KELLOGG'S SUGAR POPS: w/ Sugar Bear with cowboy guns/"shot with
sugar through and through"
17)
PSA for YMCA: ad for learning to swim
18)
PSA for PREVENTING FOREST FIRES
19)
HOTPOINT: Harriet Nelson and family testify to advantages of Hotpoint
washer and dryer
20)
AUNT JEMIMA: opening commercial for Ozzie and Harriet has
chorus in union speaking about pancakes
21)
FRESH START: cleans spotty skin/good mid-1960s rock theme for
anti-pimple cream
22)
ANGEL FACE: Beach Boys-types tell teens that pretty girls get the guys
23)
NEET: college girls test NEET against shavers
24)
COMPOUND W: anti-wart medicine
25)
LISTERENE ANTIZYME TOOTHPASTE: science used to prove its
superiority―anti-enzyme action protects teeth from decay acids for
12 to 24 hours!
25)
LISTERENE ANTIZYME TOOTHPASTE: science used to prove its
superiority―anti-enzyme action protects teeth from decay acids for
12 to 24 hours!
25)
LISTERENE ANTIZYME TOOTHPASTE: science used to prove its superiority
26)
ALLEREST: anti-hay fever/paper airplane flies thru city
27)
FRESH DEODORANT: nostalgic theme here
28)
HOTPOINT: man describes "hygienically clean" system (Mary
Tyler Moore as Happy Hotpoint) mid-1950s
29)
HOTPOINT: w/ Harriet Nelson and Happy Hotpoint mid-1950s
30)
LISTERENE: "He said that she said that he had halitosis" early
1950s
1)
TOP CHOICE DOG FOOD: dog comes running across country, by sea and train,
through snow and desert, by plane and parachute when a pack of this is
opened
2)
SOS SOAP PADS: pink pad tries to force SOS "big blue" out of
town―squirts the color out of "pink pad"―this
town's not big enough for both of us
3)
MILK BONE DOG TREAT: basset hound
4)
MACLEANS TOOTHPASTE: now a choice―regular and spearmint now
available for whiter teeth
5)
NABISCO SPOON SIZE SHREDDED WHEAT: "Can a breakfast cereal make
George Adams better looking?"―sex
6)
MERCURY MONTEGO: Mercury dealer loads suitcases in the trunk and
boasts―then rival dealers come in like Mafia gangsters and blast
car and chart with machine-gun fire―1960s
7)
B & M BAKED BEANS: man at diner counter orders them
8)
UNDERWOOD CHICKEN SPREAD: makes chicken sandwiches easily
9)
ELGIN WATCH: Lord Elgin for him this Christmas
10)
ELGIN WATCH: Lady Elgin for her on her birthday
11)
ELGIN WATCH: Lady Elgin for your graduate this year
12)
ELGIN WATCH: graduate―same as No. 11
13)
ELGIN WATCH: gift of an Elgin is as traditional as graduation itself
14)
ELGIN WATCH: timed to the stars with their own observatory
15)
ELGIN WATCH: heart that never break―spring never breaks
16)
ELGIN WATCH: all she was for Christmas is a Lady Elgin
17)
ELGIN WATCH: surprise him on special occasion with a Lord Elgin
18)
ELGIN WATCH: surprise the one you love with an Elgin
19)
ELGIN WATCH: special occasion―same as No. 17
20)
ELGIN WATCH: give your male graduate a Lord Elgin
21)
ELGIN WATCH: on really special occasion surprise her with Lady Elgin
22)
ELGIN WATCH: man walks street and winds watch automatically
23)
ELGIN WATCH: Elgin Success Story―many reasons
24)
ELGIN WATCH: official timepiece of United Airlines
25)
ELGIN WATCH: graduate―same as No. 20
26)
ELGIN WATCH: one you love―same as No. 18
27)
ELGIN WATCH: Elgin Success Story―same as No. 23
28)
ELGIN WATCH: Christmas―same as No. 9
29)
ELGIN WATCH: Since 1867―four generations have owned Elgins
30)
ELGIN WATCH: United Airlines―same as No. 24
31)
ELGIN WATCH: special occasion/female―same as No. 21
32)
ELGIN WATCH: since 1867―same as No. 29
33)
ELGIN WATCH: her birthday―same as No. 10
34)
ELGIN WATCH: observatory―same as No. 14
35)
ELGIN WATCH: on your anniversary―Lady Elgin
36)
ELGIN WATCH: mainspring―same as No. 15
37)
O-CEDAR DUST MOP: dusts obstacle course/demo in home/mop is made of
nylon―"every which way" mop
38)
SCOTT TOWELS: paper towels
39)
PSA: U. S. Air Force with pro football lineman Sam Huff plugging USAF
40)
BETSY ROSS: hot dog buns
41)
BREEZE: soap powder with towel/"it does everything"
42)
GROOM AND CLEAN: sexy mermaid asks young man "Are you ready for a
completely new experience?"/hair tonic 1960s
43)
GROOM AND CLEAN: mermaid/"watch, you skeptic"/hair tonic
44)
DUNCAN HINES: daughter praises aunt's cakes, chides mother's cake
45)
MRS. BUTTERWORTH'S SYRUP: "What is a mother?" "She gives
you pancakes on a Sunday morning."
46)
BORDEN'S DANISH MARGARINE: Denmark's values/"with Danish flavor
essence"
47)
POST ALPHA BITS: kids spell their names in take off of the song, The
Name Game
48)
LIPTON INSTANT TEA: yacht scene
49)
DRISTAN: features nasagraph as scientific instrument to check clogged
nasal passages of hay fever sufferers
50)
AEROWAX: bullets bounce off jet plane cockpit
51)
CONDITION: for the hair by Clairol
52)
CLAIROL: "the closer he gets, the better you look"/ skyrockets
go off for this colorizing shampoo
53)
HAIR SO NEW: another Clairol product
54)
MICRIN: woman has bad breath―mouthwash
55)
BAND-AIDS: kid gets dirty fixing flat tire of bike
56)
RESOLVE: antacid seltzer tablet/gets rid of acid in one second
57)
BAN: celebrity James Coco pitches this spray deodorant
58)
LOVING CARE: another Clairol product for hair
59)
MISS CLAIROL: woman dreams of new hair color/ask the question "Does
she or doesn't she?"
60)
MICRIN: another mouthwash spot similar to #18/this one with school
teacher having bad breath
61)
SINGER SEWING MACHINES: sewing machine sale/"clothes to mend, hems
to make..."
62)
TANG: boy dreams of being auto racer with Tang
63)
CAP'N CRUNCH: new cereal (10 seconds)
64)
PHYSICAL FITNESS: public service (PSA) for fitness
65)
MR. BUBBLE: pool party for kids/"so clean your mother won't know
you"
66)
MULTI-PISTOL 09: war toy gun
67)
SUSIE-Q: girl's doll/"needs a mommy to care for her"
68)
TOOTSIE ROLL: foolish man
69)
KOOL AID: Elmer Fudd and Bugs Bunny in 1965 spot
70)
ABC-TV Promos: pitches for line up
71)
POST SUGAR CRISPS: pirate fantasy/boy saves the day
72)
BARBIE: Barbie and Ken dolls with fancy clothes
1)
PLAYTEX RUBBER GLOVES: woman wash with one hand in glove, the other
bare―the gloved hand "as softer, lovelier" after 9 days
2)
PLAYTEX GOLDEN GIRDLE: Pan American Airlines stewardesses chose this
flexible girdle
3)
WILDROOT HAIR LOTION: man with greasy hair can turn a woman stone
cold―fantasy ad as pretty woman becomes a stone statue―until
he uses Wildroot [dated
1/6/65 on original box]
4)
H-O FARINA: Wilhelmina the Ballerina is cartoon character dances and
sings for farina―for breakfast "or even for supper" and
in puddings [dated 9/24/64
on original box]
5)
NABISCO SHREDDED WHEAT: policemen have guns and pens on their hips at
the ready―now you can get a hoslter and three ballpoint pens with
colored ink for your belt―for 50 cents and a box top―with
your name on holster
6)
FIZZIES: tablets you drop in water and make a soft drink―animated
spot with song―six delicious flavors―"the new happy
drink"
7)
KWIKI PI: make a pizza or an apple pie―white bread, apple sauce or
cheese in center, cut into circular sandwich with this gizmo, and then
fry in the gizmo―Popeil-like gadget with Teflon coating [dated
3/23/65 on original box]
8)
MALTEX CEREAL: malt and farina cereal―silly puppet talks to kids
at breakfast―boy licks bottom of his bowl
[dated 10/12/64 on original box]
9)
SWANSON FROZEN TURKEY DINNER: TV Dinner with cranberry sauce
10)
REGINA ELECTRIC BROOM: woman vacuum the rug―with dog [dated
4/16/65 on original box]
11)
BIRDSEYE CORN AND PEAS WITH TOMATOES: mom feeds son―and he's not
bore anymore [dated 11/2/64 on original box]
12)
GALEY AND LORD FABRIC: men in oil field strike oil―splashed
effusely with black crude―easily washed due to COMECLEAN permanent
press fabric―from Burlington
13)
SECRET SAM: spy kit case complete with hidden camera, gun, pistol
(1960s)
14)
BIG BOSS: toy truck that carries other toy cars
15)
SUSIE Q: toy doll
16)
KODAK: Ozzie Nelson in 1958
17)
KODAK: Ozzie Nelson plugs for Kodak Pony camera
18)
KODAK: Ozzie Nelson again plugs camera
19)
DENTU CREME: false teeth adhesive
20)
PEPTO-BISMOL: pitched at nausea and indigestion in kids
21)
DENTYNE CHEWING GUM: "cleans your teeth while it cleans your
breath"
22)
TREND: soap powder w/ price marked on box
23)
BEADS O'BLEACH: Purex-made powdered bleach
24)
GILLETTE RAZOR: man runs out to get new razor and shaving lotion in
special Promotional package
25)
VICEROY CIGARETTES: rain and singing
26)
AWAKE: brand new frozen breakfast drink
27)
SCHLITZ BEER: VICEROY
CIGARETTES: opening to The Donna Reed Show
28)
SUNOCO: gasoline spot
29)
TREND: same as No. 22
30)
BEADS O'BLEACH: same as No. 23
31)
WIEDEMANN'S BEER: cartooned cowboy wants a beer for his horse,
too―Mike Nichols and Elaine May ca. 1960
32)
WIEDEMANN'S BEER: cartooned kangaroo this time―Mike Nichols and
Elaine May ca. 1960
33)
ARRID DEODORANT: from Meet Millie TV show
34)
O'CEDAR MOP: woman mops kitchen floor, raves
35)
PSA: for Christmas seals
36)
PSA: Bil and Cora Baird puppets for Allergy Foundation of America
37)
PSA: for heart disease
38)
PSA: help prevent forest fires
39)
BELL TELEPHONE: from Telephone Time TV show
40)
BELL TELEPHONE: from Telephone Time TV show
41)
GLAD WRAP: compares plastic wrap to wax paper
42)
OXYDOL: new detergent w/ green crystals
43)
FINAL TOUCH FABRIC SOFTENER: two women discuss its merits
44)
JERGEN'S LOTION: "lobster hands"
45)
JERGEN'S LOTION: complexion gel
46)
BETTY CROCKER: cake and frosting mixes
1)
OXYDOL: woman hates scientists who think they could improve "my
Oxydol"―anti-intellectual theme―rich suds―one
scientist is a black man―she's now convinced
2)
AJAX WINDOW CLEANER: woman spritzes window―power is metaphorically
shown with woman judo expert
3)
ACTION BLEACH: woman have switched to bleach packs―yellow is
gone―gimmick hand emerges from washing machine
4)
WISK: "ring around the collar"―woman puts clothes in
drawer and they taunt her
5)
GAIN DETERGENT: Jean Stapleton is dirty Harold's mother―has to be
convinced Gain gets out stains―microenzyme action―little
keys unlock stain
6)
COLD POWER DETERGENT: "it was getting my husband's underwear pink
that got me in trouble"―Hawthorne, California housewife
testifies
7)
DR. ROSS DOG AND CAT FOOD: opening to SPACE PATROL followed by
commercial―just a still picture and voice-over―"no
mixin', no fixin'"―animated cartoon as dog's sing Dr. Ross
dog food song
8)
DR. ROSS DOG FOOD: announcer segues out of SPACE PATROL episode and
gives dog food pitch―also talks about DR. ROSS HORSE MEAT and DR.
ROSS CAT FOOD―segues out of the program―cast credits then
follow
9)
DR. ROSS DOG AND CAT FOOD: pitch for dog food―still cartoon of dog
and boy winning at dog show
10)
DR. ROSS DOG AND CAT FOOD: opening to SPACE PATROL followed by animated
cartoon as dogs sing Dr. Ross dog food song, then the still picture of
boy and dog at dog show
10)
DR. ROSS DOG AND CAT FOOD: still picture of dog food can―also DR.
ROSS HORSE MEAT and DR. ROSS CAT FOOD made with fish―segues out of
tonight's episode―cast credits and ABC network logo
11)
DR. ROSS DOG AND CAT FOOD: still picture of dog food can and voice-over
12)
CITRISUN COLD MEDICATION: hot lemon drink for relief of sore throat
13)
PSA: be a safe driver w/ Ozzie Nelson voice over
14)
ACTION BLEACH: gimmick hand comes out of washing machine for packets of
bleach―woman stains white gloves with ink to prove
effectiveness―fantasy
15)
VEL: birthday woman with hands kept pretty by using Vel dishwashing
liquid
16)
PALMOLIVE SOAP: man runs to business meeting but others disapprove
because "don't wait to be told, you need Palmolive gold"
17)
UNGENTINE-PLUS: boy hurts his hand
18)
PEPTO-BISMOL: boy gets upset stomach
19)
MOBIL GASOLINE: plus "Megatane Rating System"
c. 1954
20)
LYSOL: molecule used to stress the scientific nature of this pain killer
21)
SUNBEAM RAZOR: Sunbeam's "Shavemaster Shaver"
22)
DENTU-CREME:
23)
NYTOL: stewardess testifies to its effectiveness
24)
SALEM CIGARETTES
DIAL SOAP: opening to 77
Sunset Strip TV show
25)
DIAL SOAP: "the soap for people who like people...and people who
like people like Dial"/"don't you wish everybody did?"
26)
ARMOUR BEEF STEW:
27)
DODGE automobile: 1954 Dodge―woman on beach luxuriant with her new
Dodge nearby
28)
OSCAR MAYER COLD CUTS: emphasizes the Serve 'n Seal packaging
29)
U.S. ROYAL TIRES: the Safety-800 tire
30)
CHEVROLET: Chevelle wagon circa 1965/"bachelor wagon"
31)
CONTAC: boy and girl in Fall walk
32)
SINGER SEWING MACHINES: zig-zag sewing machines
33)
BORDEN'S ICE CREAM: kid nags mom in market
34)
SCOTTIES TISSUES: old B&W spot
35)
PLAYTEX: bras remain strong after 50 washings
36)
PLAYTEX: girdle
37)
BREEZE SOAP POWDER: stress dish towels in the box
38)
DIAL SOAP: baby bathes himself in bassinet
39)
BRUCE COLD WATER CLEANER: clean kitchen floors
1)
FOLGER'S INSTANT Coffee: young couple―husband hides wife's
coffee―grocer Mr. MacGregor tells her about Instant Folger's―"I'd
never hide this coffee."―"tastes good as fresh perked,
because it is fresh perked"
2)
FOLGER'S Coffee: two young nurses enthralled with handsome new
doctor―"I wish I knew the way to his heart," says one.
Mrs. Olsen introduces them, to Folger's and to the
doctor―sexist stereotypes abound: nurses, after the man, can't
make good coffee, respond to vacuous male flattery
3)
GROOM AND CLEAN HAIR DRESSING: mermaid in fountain―"Hey
Mister, come clean with me."―washes axle grease off her
hand―a solvent―cleans your hair―reddish
4)
FRANKLIN PEANUTS: still pictures to explain the new, different
taste―dry roasted
5)
TRENDAR: woman walks in woods with female voice-over helps relieve
period puffiness and tension
6)
MOTOROLA Television: giant tortoise visits TV store and inspects a color
TV―the first all-transistor set you can buy―linked to the
space program
7)
FOLGER'S INSTANT Coffee: man and wife at breakfast―then at
dinner―full coffee vitality―tastes good as fresh perked,
because it is fresh perked
8)
no commercial: woman takes ice cube maker from refrigerator
freezer―double-perforated silent
9)
JACK LALANNE SALES PITCH: Organic Iron and B Vitamin―special
offer―Special #6―2 minutes
10)
JACK LALANNE SALES PITCH: Home Gym Bar Set―puts in doorway for
chin-ups and other hanging exercises, bust development―Christmas
Gift Special
11)
JACK LALANNE SALES PITCH: his own Instant Breakfast reducing plan
12)
JACK LALANNE SALES PITCH: Glamour Stretcher is a big, thick rubber band
used for adding tension to exercises―his and her versions―2
for $5―Special #8
13)
JACK LALANNE SALES PITCH: Glamour Stretcher―with a bonus record to
play along with exercise―Side One is for waist-and-above/Side Two
is below the waist―beat boredom while exercising―Special #12
14)
JACK LALANNE SALES PITCH: Glamour Stetcher―another version
pitching this big rubber band similar to No. 12
15)
JACK LALANNE SALES PITCH: Glamour Stretcher―he claims it is the
most used exercise apparatus in the United States today―"just
for you girls"―but a male version, too
16)
JACK LALANNE SALES PITCH: opens with Jack's wife Elaine doing
exercise―he speaks again of "problem zones" on his
students' bodies―selling a new "Row-n-Stretch Set" for
figure improvement
17)
JACK LALANNE SALES PITCH: Glamour Stretcher Time record―Hi-Fi
recording―another spot for Special #12
18)
SEARS: dishwasher
19)
SEARS: back-to-school dresses
20)
JFG Coffee: uses quilting folk craft/mountain people to plug coffee
21)
7UP: the un-Cola soft drink
22)
KOEHLER FURNITURE: young couple and parents agree
23)
SKIPPY DOG FOOD: boy and cute puppy
24)
HFC: homeowner loan "for people with dreams"
25)
SEARS: dishwasher with women's lib "freedom" theme
26)
SEARS: plaid spots coat
27)
PARKAY MARGARINE: "butter/Parkay" argument housewife
28)
MIRACLE MARGARINE: man with large family testifes
29)
PIZZA HUT: eat out is stressed
30)
PIZZA HUT: stress private table, even if alone
31)
HFC: longer version of loan ad No. 7 above
32)
JFG Coffee: mountain folk weaver for coffee
33)
JFG Coffee: shorter version of No. 15 above
34)
JFG Coffee: mountain bee keeper
35)
HFC: cartoon for their bill-payer loan/ends short
36)
KOOL CIGARETTES: short w/ low sound
37)
CHICKEN UNLIMITED: animated trapeze artist
38)
PEPSI-COLA: "Pepsi One-Ways" as woman goes to market
39)
GOODYEAR TIRES: woman w/ 2 kids has flat/"When there's no man
around, give her a second chance" (Clio winner) ad premiered in
1964
40)
PURE-PAK MILK CARTONS: "Herbie learns a
lesson"―chimpanzee opens milk carton
41)
AUNT JEMIMA PANCAKE SYRUP: stresses its handle
42)
KEN-L-RATION DOG FOOD: wife convinces hubby it's good to have a pet lion
43)
KODAK Movie CAMERA: Florida vacation
44)
BLATZ BEER: short animated spot from 1950s
45)
CHEVRON GASOLINE: short cartooned spot
46)
DUPONT ZEREX MOTOR OIL: short spot
47)
FOLGER'S Coffee: pre-Mrs. Olsen has 2 couples without kids comparing new
FOLGER'S to old FOLGER'S
48)
CHICAGO MIDWEST LOAN Company: short ad
49)
SCHAEFER'S BEER: short
50)
RAMBLER STATION WAGON: 1960 station wagon car
51)
PROCTER-SILEX: iron (short ad)
52)
WINSTON CIGARETTES: "It's what's up front that counts"/ short
spot
53)
SEARS: short
54)
HOMETOWN BREAD: short
55)
MARYLAND CLUB Coffee: short ad/compare coffee to expensive woman's hat
Note:
First 12 spots are from Leo Burnett in the 1950s
1)
MARLBORO CIGARETTES: the Marlboro man is a dumpy fisherman here with a
tattoo on his hand―campaign began in 1955
2)
KELLOGG'S CORN FLAKES: young Jerry Mathers [Leave It to Beaver]
and a scarecrow plug this cereal
3)
KELLOGG'S SUGAR FROSTED FLAKES: Tony the Tiger and his son/little boys
eats right out of the box
4)
KELLOGG'S SUGAR SMACKS: circus clown antics/smacked in the rump
5)
FRANCO-AMERICAN SPAGHETTI: Garry Moore and Durward Kirby in kinescoped
spot
6)
JOY DISHWASHING DETERGENT: ballerina loves to do dishes
7)
COMMONWEALTH EDISON: Little Bill cartoon/"cheep" utility
8)
PILLSBURY CAKE MIX: good wife makes white cake for appreciative husband
9)
LAVA SOAP: little girl talking to her art board/gets the paint off her
hands
10)
TEA COUNCIL: "Take tea and see―make it hefty, hot and
hearty" (1956)
11)
TEA COUNCIL: same as No. 10, but with cartoon (1956)
12)
CAMAY SOAP: French mom talks about its beauty―like an exclusive
French perfume
13)
MAIDENFORM BRA: "I dreamed I had the world on a string" padded
bra spot/padded girdle also cited
14)
ANACIN ASPIRIN: famous cartoon of headache―spring, spark, and
static line/pain and depression
15)
BRYLCREME HAIR TONIC: couple a masquerade ball/animated dolls/"a
little dab'll do ya"`
16)
CERTS BREATH MINTS: blonde twin teen girls for "two mints in
one"
17)
DRISTAN NASAL MIST: man sprays nose and uses nasal mirror to illustrate
cleared up congestion
18)
MICRIN: breath germ killer/little girl insults mother's friend about her
bad breath
19)
BARBIE: "The Barbie Look" Ken is highlighted/also "The
Barbie Look" Midge
20)
CLAIROL NICE & EASY: shampoo-in hair color
21)
SANI FLUSH: cleans toilets hospital-clean
22)
LIGHT SPRY: cake is so light it flies to the kitchen ceiling and woman
cannot get it down
23)
BREEZE: soap powder offers a Cannon Terry dish cloth as premium inside
the box
24)
ALKA-SELTZER: drop tablets into glass of water after series of
mishaps―spill catsup, lose keys...only see hands and hear
noises/Alka-Seltzer for upset stomachs
25)
TEFLON: aerial view of woman cleaning pots/coating makes job easy
1970s
26)
DIET PEPSI: woman in art museum w/ Herb Alpert music "The Girl
Girlwatchers Watch" in background
27)
PEPSI: the whole generation knows Pepsi―"taste that beats the
others cold"
28)
GRO-PUP BAR-B-CHEW: good as hamburger features various
breeds―Cocker, St. Bernard, beagle, Shepherd
29)
SKELLY GASOLINE: gasoline sponsored economy run race
30)
TV Guide: a season of variety―highlights from new 1961 TV season
includes Richard Chamberlain as Dr. Kildare, Sing Along with Mitch,
Bullwinkle, Joey Bishop, etc. (several minutes long)
31)
KOHL'S POTATO CHIPS: kids act like grownups
32)
DIET PEPSI: same as No. 26
33)
COLGATE TOOTHPASTE: mom and her athletic son―bad taste of other
brands had slowed him down
34)
AJAX LAUNDRY DETERGENT: White Knight is stronger than dirt―lancer
with flags flying
35)
PSA: Dave Garroway talks about Asian flu and departs giving his
signature peace sign
36)
BAND-AID SHEER STRIPS: boy changing tire
37)
JOHNSON'S BABY POWDER: woman with sexy voice applies powder all over her
body w/ "Braham's Lullaby" in background
38)
SWANSON FROZEN DINNER: three new flavors for these descendents of TV
Dinners
39)
SINGER SEWING MACHINES: women can save extra money creating their own
fashions, mending, and fixing their kids' clothes
40)
French'S MUSTARD: man at barbecue with rousing music
41)
French'S SLOPPY JOE MIX: little girl and her dad love it
42)
CAMPBELL'S TOMATO SOUP: use in sauce, eat at lunch, dinner, snack
43)
man with a globe/picture of the universe
1)
BUSTER BROWN Shoes: animated/Buster and Taig in train
tunnel―copyrighted 1971
2)
BUSTER BROWN Shoes: Andy Devine in Andy's Gang spot/ Kodachrome color
3)
BUSTER BROWN Shoes: Andy Devine before live audience
4)
BUSTER BROWN Shoes: Smiling Ed McConnell with Gonga the Elephant Boy who
shows his baby pictures wearing Buster Brown shoes
5)
ADMIRAL Television: couple reading newspaper in
kitchen―$179.95―big screen 21-inch models only $229.95
(1952)
6)
ADMIRAL Television: guarantees UHF reception/not all TV sets have
this/Admiral has snap-in tuning strips/1952
7)
ADMIRAL REFRIGERATOR: woman at party uses Venetian green glasses that
were gift for buying Admiral appliance (1952)
8)
ADMIRAL DUAL-TEMP REFRIGERATOR: mother and son shopping (costs $199)
1952
9)
THE TELEMET STORY: 400' reel re company offering low-cost animated
cartoon spots for TV advertisers―examples from specific markets:
―Thrift-D-Lux
cleaners (chain in West)
―KREM-TV
channel 2
―Federal
Finance Company
―First
National Bank of Atlanta Drive-in Windows
―Coast Federal
Savings of Los Angeles
―get out and
VOTE
―Herb Shelton
Pontiac for 1956
―Kline's 76th
Spring Clearance Sale in Oakland
―San Miguel
beer (w/ Sherlock Holmes and dog)
―Bill Murphy
Oldsmobile (bear chased by pioneer who shoots bear, segue to logo and
slogan "Davy shot b'ars, we sell cars") 1955
―two men draw
pistols for 1956 Chevrolet at $1995
―baseball game
for Sears Fall Warehouse Clearance
―prospector
and mule with Mexican accent―generic cartoon still with no
specific advertiser cited
Other
generics are:
―Martians in a
teacup
―trombone player who hears "buy now, pay later"
―men meeting
on a street
―bum roasting
fish over fire
many others follow
to illustrate Telemet diversity
10)
SHAKE 'N' BAKE: Southern woman
11)
LA FRANCE: whitener/woman in home on sofa
12)
SCOTCHGUARD: egg broken on fabric, coffee spills, candy
13)
REMINGTON SAFETY SHAVER: dials to fit all beards
14)
LEE'S CARPETS: lush-line carpets compared to U.S. ship sailing to Europe
15)
FABULASH: makes lashes longer/what's your batting average―batting
her eyelashes
16)
SEARS HUMIDIFIER: furnace-mounted/primitive design
17)
REXALL PERMANENT: fast/woman with curlers
18)
PRIME DOG FOOD: boy in kitchen with his dog
19)
RONCO SPRAY GUN: to wash your car―only $5.95
20)
PUERTO RICO TOURISM: shops, art, restaurants
21)
SANKA Coffee: people in early morning/tastes like caffeined coffee
22)
EFFERDENT: tablets for cleaning false teeth
23)
ASTHMA NEFRIN MIST: man in movie theater uses it
24)
CHEX CEREALS: little boy at adult race track/Tommy went 150 miles per
hour―Spig Dobson did better
25)
RC COLA: man in toreador clothing in Spanish castle sings/castanets and
trumpets in background
1)
IVORY SOAP: Bill Goodwin with Jane Wyman
2)
MGM PARADE: George Murphy Promos ABC-TV show
3)
REMINGTON ELECTRIC SHAVER: Xmas theme w/ young boy at counter smitten by
woman (see No. 42)
4)
ALPO DOG FOOD:
5)
AMERICAN EGG HOUSE: sets omelet record at Disneyland
6)
BLUE CROSS: short spot
7)
COCA-COLA: hippies/back-to-the country themes ["It's the real
thing."]
8)
DOLE PINEAPPLE: Hawaiian themes
9)
BORATEEM: Rosemary de Camp testifies to its greatness
10)
BORATEEM: man as The Stork with cooing kids
11)
GAIN: soap powder removes Harry's Hot Dog Stand stains..."the
unbelievable detergent"
12)
SECRET DEODORANT: steak knives as premium giveaway
13)
CRISCO: nosey neighbors and flaky pie crust
14)
BROMO SELTZER: Santa Fe railroad and classic radio sound effect
15)
J.C. PENNEY'S: shirt sale 3 for $10
16)
DUZ DETERGENT: woman gets hubby's approval for her washing...he writes
A+ on her forehead (free glasses premium, too) compare No. 39 below
17)
CREST: black librarian's kid has fewer cavities
18)
COCA-COLA: short, good "It's the real thing."
19)
HARTZ DOG BATH: waterless foam washes big dog
20)
HARTZ 90-DAY COLLAR: more dogs
21)
LIFE BREAKFAST CEREAL: vaudeville girl for LIFE
22)
LYSOL CLEANER: kitchen gets cleaned
23)
CONTINENTAL AIRLINES: Sonic 360 computer makes your
reservations..."the proud bird with the golden tail"
24)
MAXWELL HOUSE INSTANT Coffee: ranch house cowboy
25)
BIRDSEYE FROZEN VEGETABLES: 5 minute vegetables
26)
CONTINENTAL AIRLINES: bigger seats in coach w/ black man
27)
DUNCAN HINES BROWNIE MIX:
28)
DUNCAN HINES BLUEBERRY MUFFIN MIX:
29)
DREFT SOAP POWDER: Sandy Duncan fights "diaper residue"
30)
GLEEM TOOTHPASTE: great sexism here as girls become prettier and more
marriable/"If Gleem will help marry them off, I'm all for it."
31)
COCA-COLA: blacks, city, country/"It's the real thing."
32)
EX-LAX: constipated old people
33)
GLEEM II: contains green sparkles
34)
DREFT SOAP POWDER: "get Dreft for my next grandchild"
35)
ALPO DOG FOOD: mix master dog food
36)
SPIC AND SPAN: dumb women theme/marriage and housework
and hidden camera
37)
AMAZE SOAP POWDER: butcher's stained apron
38)
CREST TOOTHPASTE: football coach's son has no cavities
39)
DUZ DETERGENT: black husband angry at wife who gets glasses in soap
powder (compare No. 16 above)
40)
LASTING BEAUTY: a spray can for "finishing" your makeup
41)
COCA-COLA: nostalgic minute spot/"It's the real thing"
42)
REMINGTON ELECTRIC SHAVER: same as No. 3
43)
GAS Company: gas costs less, too
44)
FINAL TOUCH: cartoon spot for fabric softener
45)
EDGE: shaving creme (pre-gel days)
46)
BIRDSEYE: frozen foods for women who can't cook
47)
GAIN SOAP POWDER: woman on telephone re the unbelievable detergent
48)
LISTERENE COLD TABLETS: you can drive after taking
49)
WONDER BREAD: "the wonder years" ages 8 to 12
50)
AMAZE: revolutionary stain remover―detergent with enzyme action
51)
COCA-COLA: pour Coke and "It's the real thing" jingle
52)
GLEEM II: adolescent sexuality exploited here/"brush for romance
and Mary Jane"/"have 32% fewer boyfriends"
53)
PRELL SHAMPOO: don't need a wig
54)
MAXIM INSTANT Coffee: iced coffee/use your percolator for other things
55)
TANG INSTANT DRINK: no spoken word/all reading the words
56)
CORRECTOL LAXATIVE: the woman's laxative
57)
GROOM AND CLEAN: mermaid for "clean, sexy hair" [color]
58)
GATORAID: Univ. of Florida coach and team/"makes you glad you got
thirsty"
59)
VICKS FORMULA 44 COUGH SYRUP: good one with man as a puppet
60)
GAIN SOAP POWDER: San Pedro fish market stain/the "unbelievable
detergent"
61)
COCA-COLA: good "It's the real thing spot"
1)
BULOVA WATCH: Gunther assembles gear train in Bulova
2)
ZIPPO LIGHTER: for Christmas
8 seconds
3)
SAMSONITE SILHOUETTE LUGGAGE: businessman on a raft at sea―floats
to London
4)
SAMSONITE FOLDING FURNITURE: card table and chairs―takes a
pounding in usage "too
beautiful to fold away"
5)
SCRIPTO PEN: man with movers carrying giant ball-point pen―fantasy
6)
SYLVANIA FLASH CUBES: investigator catches man with
fraudulently broken arm
7)
CLEAN & KILL: cleaner makes gentle Boston housewives into killers
violent rhetoric
8)
CHUCK WAGON DOG FOOD: people sing song about about crunchy and chewy dog
food
9)
FS CHEMICAL PRODUCTS: farm uses silent excellent color
10)
FS CHEMICAL PRODUCTS: rural farm scenes―trucks carry chemicals
11)
RONCO SPLATTER SCREEN: screens out flying grease and oil when cooking
$2.98
12)
glassware and packets of seeds―silent
13)
HUNT'S STEAK HOUSE CATSUP: open to TV show
14)
MISS CLAIROIL HAIR COLORING: "Does she or doesn't she?"
black and white 1960s
"a fresher, younger version of yourself"
15)
JOHNSON'S ELASTIC HOSIERY: John Conte explains these for varicose
veins/Johnson & Johnson/from MATINEE THEATER
16)
SYLVANIA FLASHBULBS: funny posters as premium with bulb purchase
from MATINEE THEATER
17)
PSA: recruitment spot for women in United States Air Force―urges
women to join and make a career of it "in Air Force blue"
1956
18)
INTERMISSION: "Pop Goes the Weasel" as popcorn, candy, drink
prepared for theater audience at Intermission―animated cartoon
19)
COMING SOON: slide of search lights announcing previews or
trailers―COMING SOON!―10 seconds
20)
ELGIN: Ed Reimers in a Person-to-Person takeoff―with
apologies expressed to Edward R. Murrow―interviews Santa
Claus―most women want Elgin petite watches for
Christmas―spot used on a Murrow program
21)
ELGIN and WADSWORTH WATCHES: durapower mainspring and a common one
placed in acid bath―the common one is quickly corroded up by the
acid―scientific proof!
22)
Filmack Television Studio: pitch for Slides on Television―a short
film showing how local advertisers can buy animated slides, various
swipes, flashing slides, arrows, twirling words, etc. for 10-second TV
commercials―only $10―shows various local spots for Girl
Scout Cookies, Bond Chicagoland Newsreel, etc.
23)
ELGIN: Lady Elgin Carousel wristwatch―inside the company's design
studio―also Lord Elgin―cite prices
24)
ELGIN: kinescope of Jack Paar delivering the watch commercial on The
Tonight Show―"and I kid you not"―
25)
ELGIN: Christmas 1954―give her a watch for Christmas―men's
selfwind watches―$71.50―show craftsmen at
work―oscilloscopes, scales, shadowgraph
26)
GRANITE WEDLOCK RINGS: bride raves over wedding and engagement rings
that lock together―"sheer diamond bewitchery"―from
$100 to $1000
27)
ELGIN: youth-tested Elgin watches for graduation gift―Elgin
surveyed high school students across the country
28)
ELGIN: Bud Palmer wraps his wife's Christmas gift wrist watch―and
he's wearing an Elgin, too―it cost $15
29)
ELGIN: quick spot with speedboat―"the flair of the
future" captured in a wristwatch
30)
ELGIN: woman whispers to her man―do you know what I want for my
birthday gift?―a Lady Elgin Starlet watch―$87.50
31)
ELGIN: topping off Christmas tree―she wants watch for gift
32)
ELGIN: Elgin Sportsman pitched at teenage boy―and he gives
girlfriend a Starlight watch―"you're only young once"
from $19,95 and $29.95
33)
ELGIN: give wife a watch on your anniversary
34)
ELGIN: man walks down street winding his watch simply by moving―a
self-winding watch!
35)
PILLSBURY REFRIGERATOR BISCUITS: w/ Poppin Fresh the Doughboy
36)
PILLSBURY REFRIGERATOR BISCUITS: w/ Poppin Fresh the Doughboy―same
as No. 35
37)
COCA-COLA: young twenties types around Christmas tree drink
Cokes―Glenn Yarborough sings "Things go better with
Coke"
38)
BUFFERIN: focus on eyeball―camera pulls back―take two
Bufferin and feel better
39)
OLD SPICE: modern dance realization for shaving products as woman gives
various Old Spice products to her boyfriends
40)
GAINSBURGERS: two beagles eat this new meat-substitute product from
General Foods―from RAWHIDE TV show
41)
PARLIAMENT: man at desk explains why this cigarette is
best―recessed filter
42)
PERSONNA RAZOR BLADES: men in street surprised that this blade shaved
better than other brands―rival product names are bleeped out
43)
SINGER SEWING MACHINES: introduction to FOUR STAR THEATER television
show
44)
SINGER SEWING MACHINES: 2-minute spot focuses on zig-zag
stitching―with "automatic zigzagger"
45)
IPANA TOOTHPASTE: simple cartoons with announcer saying Ipana protects
and tastes good
1)
Q TIPS SWABS: monkey plays with ear swabs
2)
PINE SOL DISINFECTANT: color
3)
BACTINE: spray for bug bites
4)
M & M: Tarzan slides
into pool of chocolate because his hands were slippery from melted
chocolate
5)
FLAVOR AID: Aunt Wick invites kids to send for their own street vendor
Flavor-Aid kit
6)
SILK AND SILVER SHAMPOO: "What makes a young man love an older
woman?"―gray-enhancing shampoo from Clairol as grandmother
and kiddie stroll through park together
7)
POLIDENT: "oxygen action" tablets for false teeth/ dentures
8)
SOMINEX: animated with swami
9)
LECTRIC SHAVE: put wings on your electric razor―animated
10)
BiSoDol: diagram of stomach shows how this antacid attacks excess
stomach acid
11)
ANACIN: stretched rope frays and almost snaps―this aspirin relaxes
tension as well as pain
12)
GERITOL: Ted Mack in kinescope speaks of iron-poor blood
13)
BEN FRANKLIN CIGARS: stresses the automation in wrapping and packaging
and distributing to sell 5 cent cigars as
"revolutionary"―just the opposite of ad stressing
carefully handcrafted products
14)
THAT GIRL: TV Promo
15)
BAN: new formula deodorant
16)
S&H GREEN STAMPS: smart, thrifty family comes to redemption center
17)
LIFEBOUY SOAP: bowlers emphasize new white Lifebouy, the active soap for
active people―with Purelin-Plus―kicker mentions pine green
Lifebouy with fragrance
18)
BiSoDol: cartoon shows how it coats irritated stomach lining
19)
PSOREX: cartoon of body graphically illustrates how it fights
psoriasis―dry skin―"sad, isn't it?'
20)
PONDS FACE CREME: for removing eye makeup―girl has face cream
thrown in her eye! 10 seconds
21)
DRISTAN: woman with stuffed head―diagram shows little "D"s
that unclog her head―1960s
22)
CREST TOOTHPASTE: two boys at camp―one hides the other's Crest
23)
SALVO: woman in miniskirt for this laundry detergent
24)
RISE: Brooks Robinson for shaving cream
25)
PRIME VARIETY: mom, kids, and dog for dog food
26)
PRIMATENE: for bronchial problems
27)
DRISTAN: happy husband and wife with cold
28)
SEARS ELECTRIC SCISSORS: woman is happy seamstress
29)
SCOPE: doorman uses mouthwash and tells tenant―who already uses it
30)
MR. CLEAN: happy housewife―leaves a sheen where you clean
31)
SALADA TEA: tempest in a teapot
32)
RIVAL: boy and dog―meat flavored dog food
33)
SCORE: hair cream for men in various careers
34)
WHIP 'N CHILL: dessert by Jell-O
35)
GAINES PRIME DOG FOOD: free knife if you buy dog food
36)
DRISTAN: three-in-one―antihistamine, decongestant, pain
killer―diagram
37)
PUFFS TISSUES: caresses your nose
38)
SCORE: rock music and pretty models for a man's hair cream
39)
SCOPE: woman uses mouthwash and wants to tell bookstore customers about
it
40)
SIMMONS MATTRESS: black tennis pro Arthur Ashe endorses
41)
PUSS N BOOTS CAT FOOD: Yogi Berra in gym―scratchy print
42)
POST RAISIN BRAN: Rocky Graziano as cowboy with little boy on
ranch―while animated Raisin Counter totals up the raisins
43)
ARROW SHIRTS: Joe Namath on runway with dancers and singers
44)
PSA: Crusade of Mercy in Chicago
45)
CORN CHEX: kids in playground for cereal
46)
HILLS BROTHERS Coffee and KELLOGG'S CEREALS: sponsor TV program
47)
ENGLANDER MATTRESS: Bob Crosby with Bobcats and Modernaires―from
his TV show
48)
PSA: 1961 appeal for Crusade of Mercy in Chicago
49)
PSA: 1961 Crusade of Mercy
50)
PSA: more 1961 appeal for Crusade of Mercy
51)
PSA: Crusade of Mercy―same as No. 49
52)
PSA: 1961 Crusade of Mercy
53)
EVERSHARP INCA INK: four colors―incomplete spot
54)
CERTS BREATH MINTS: the kissing gum―not mints!
55)
WONDER BREAD: kiddies―with one black girl
56)
JOHNSON & JOHNSON BAND-AID STRIPS: for kids
57)
JOHNSON'S NO MORE TANGLES: two little girls for hair care product
Note:
From American Bandstand programs in mid & late 1960s
1)
COVER GIRL + 3: three different girls/three different
complexions―plus three acne medicines―covers and cures
2)
COVER GIRL: high school between classes/medicated skin creme by Noxema/she
touches up for "him"
3)
NOXEMA SKIN CREME: the boys will notice you
4)
COVER GIRL + 3: medicated creme―girls gossip about their dates
5)
COVER GIRL: skin creme/model discusses rigors of her job
6)
NEET HAIR REMOVER: this is Sue Cameron in Hollywood
7)
COVER GIRL: makeup by Noxema
8)
NOXEMA: kids are finger painting faces―then "swooshes"
off the paint
9)
ABC SPORTS: Promo for '68 Olympics coverage
10)
COVER GIRL: boys ogling young girl―she wants this so she wears
Cover Girl makeup
11)
BIG SWINGER: camera for $24.95
12)
COVER GIRL + 3: same as No. 1
13)
MOD SQUAD Promo: from ABC-TV
14)
CLAIROL: shampoo lightener for blondes
15)
CLAIROL UNCURL: pun of name of the product makes her "the girl from
U.N.C.U.R.L."―hair straightener for white people
16)
NOXEMA SKIN CREME: two animated blobs discuss blemishes ―they are
blemishes
17)
THE FBI Promo: from ABC-TV
18)
MINI MIST: dry shampoo
19)
BIG SWINGER: Christmas shopping for a camera
20)
NOXEMA SKIN CREME: shot of products―young skin care
21)
DENTYNE: chewing gum helps clean away food particles―woman and man
on airplane chew instead of brush
22)
CURL FREE: Dee Dee Dolan discusses travails of naturally curly hair
23)
GREAT SHAKES: two couples on a picnic
24)
CLEARASIL: confident Tom Delaney sings "Michael, Rowed the Boat
Ashore" with friends―his acne is gone
25)
CLAIROL: summer blonde―kids at beach
26)
CERTS BREATH MINTS:
27)
CERTS BREATH MINTS: Dick Clark plugs Certs
28)
BRECK SHAMPOO: "like getting a brush in a bottle"―brushing
your hair 100 times
29)
BRECK HAIR SPRAY: Dick Clark sprays
30)
DR. PEPPER: Dick Clark plugs soft drink at drive-in
31)
STRIDEX MEDICATED PADS; basketball player under stress―"teen
years are exciting, and excited skin means pimples"
32)
JIFFY POP: Dick Clark for popcorn
33)
WOOLITE: "You'll look better..." 2 sweater girls ogled
34)
ARRID SPRAY DEODORANT: boy greets girlfriend at train
35)
SCATTER PERM: home permanent
36)
ADORN HAIR SPRAY: three models―one is black
37)
NOXEMA SKIN CREME: girl and
boy jumping in meadow
38)
COVER GIRL + 3: lots of girls circling a launching pad
39)
NEET HAIR REMOVER: same as No. 6
40)
NEET HAIR REMOVER: ten college girls test Neet and shaving
41)
NOXEMA SKIN CREME: hippie flower child washing her face
42)
COVER GIRL: same as No. 2
43)
THERMA BLEND: shot of products
44)
SHAKE IT: black man plugs this powdered drink―and you can get free
books about Yoga!
45)
SNICKERS: boy at ball games buy candy bar
46)
M & M CANDY: man and son playing cars―no chocolate mess
47)
DIPPITY DOO: girl at beach―later rolls hair with styling gel
48)
WHITE RAIN HAIR SPRAY: for your flip hairdo/good spray shot
49)
DENTYNE GUM: busty Kathy bounces along the beach―"Know what
they say about her?"―sexual suggestion is powerful―the
say "She has the freshest mouth in town" because of chewing
gum
1)
BC HEADACHE POWDER: druggist with female customer
2)
BC HEADACHE TABLETS: man with a headache
3)
BC HEADACHE POWDER AND TABLETS: druggist says two tablets equal strength
of one powder
4)
E-Z-DO: inexpensive do-it-yourself bedroom cabinets/ furniture
5)
MOUNDS: little girl for candy bar (silent/30 secs.)
6)
ETTA CURL: hair curlers/woman demonstrates them/stocked at Woolworth's,
drug stores, etc.
7)
FLOWING VELVET: skin moisturizer/former aviation pioneer Jacqueline
Cochrane testifies to its power/fights dry skin and "the age
barrier"/a product "for the maturing, sensitive, and drying up
skin"
The
Following 19 commercials are for Sears, Roebuck from the late
1940s/early 1950s―most last about 20 seconds each:
8)
SEARS: Kenmore vacuum cleaner cleans Venetian blinds
9)
SEARS: J.C. Higgins casting fishing reel
10)
SEARS: washable sports shirts
11)
SEARS: paint brushes/with Chinese hog bristles
12)
SEARS: automatic iron
13)
SEARS: boys socks
14)
SEARS: water heater
15)
SEARS: children's shows/with Scotchman logo
16)
SEARS: nylon hosiery for women
17)
SEARS: electric blankets
18)
SEARS: Sero-Glo house paint
19)
SEARS: 100% gabardine slacks for men
20)
SEARS: J.C. Higgins shotgun
21)
SEARS: dress shirt
22)
SEARS: boys and men's Oxford shoes
23)
SEARS: bras with Cordtex for extra strength
24)
SEARS: J.C. Higgins matched luggage sets
25)
SEARS: Allstate automobile batteries
26)
SEARS: 365 different colors of paints
27)
SEARS: electric barbecue
The
Following 32 commercials are for Remington and Peters rifles and
cartridges―from late 1940s/early 1950s:.
28)
REMINGTON 22 RIFLE: knock down any rabbit, woodchuck, and or small game
for keeps/blasts through bar of soap, then through seven pine
boards/"Man, that's power!"/ bullets clean rifle bore, too/two
hunters seen
29)
REMINGTON 22 BULLETS: high speed shells/more shots through bar of soap
30)
REMINGTON WINGMASTER MODEL 870 SHOTGUN shoots birds/ double-action bars
31)
REMINGTON WINGMASTER MODEL 870 RIFLE: same as No. 30, but different
features stressed/pump action stressed
32)
PETERS HIGH VELOCITY RIFLE: with flat crimp/two men in swamp at dawn
shoot at a duck
33)
PETERS HIGH VELOCITY RIFLE: same as #32/different features stressed
34)
REMINGTON EXPRESS SHELLS: demonstrates by shooting at cowhide/bird
shot/waterproof
35)
REMINGTON EXPRESS SHELLS: same as above/different features stressed
36)
PETERS HIGH VELOCITY RIFLE: young boy splatters a coconut/shows it in
slow motion
37)
PETERS HIGH VELOCITY RIFLE: same as No. 36
38)
REMINGTON SPORTSMAN 48 AUTOLOADER: modern engineering/man is skeet
shooting/shoots a duck and it falls/costs $110.45
39)
REMINGTON SPORTSMAN 48 AUTOLOADER: same as No. 38
40)
REMINGTON MODEL 511 RIFLE: young boy with fat sheriff-type man who
shoots playing cards
41)
REMINGTON MODEL 511 RIFLE: same as No. 40
42)
PETERS HIGH VELOCITY BULLETS: bullets for big game/no pictures of
animals
43)
REMINGTON CARTRIDGES: man aims and shoots-mountain goat/ "big game
needs penetrating power"/huge bullets
44)
REMINGTON 22 RIFLE: same as No. 28
45)
REMINGTON 22 BULLETS: same as No. 29
46)
REMINGTON WINGMASTER MODEL 870 SHOTGUN: same as No. 30
47)
REMINGTON WINGMASTER MODEL 870 RIFLE: same as No. 31
48)
PETERS HIGH VELOCITY RIFLE: same as No. 32
49)
PETERS HIGH VELOCITY RIFLE: same as No. 33
50)
REMINGTON EXPRESS SHELLS: same as No. 34
51)
REMINGTON EXPRESS SHELLS: same as No. 35
52)
PETERS HIGH VELOCITY RIFLE: same as No. 36
53)
PETERS HIGH VELOCITY RIFLE: same as No. 37
54)
REMINGTON SPORTSMAN 48 AUTOLOADER: same as No. 38
55)
REMINGTON SPORTSMAN 48 AUTOLOADER: same as No. 39
56)
REMINGTON MODEL 511 RIFLE: same as No. 40
57)
REMINGTON MODEL 511 RIFLE: same as No. 41
58)
PETERS HIGH VELOCITY BULLETS: same as No. 42
59)
REMINGTON CARTRIDGES: same as No. 43
1)
CHUCK WAGON DOG FOOD: 400' production film re the making of the Chuck
Wagon TV commercial with covered wagon and various dogs chasing it into
kitchen walls
2)
FAMOUS WRITERS SCHOOL: Rod Serling in 5 minute pitch for home
writing-education program
3)
TEXACO GASOLINE: Jack Benny pulls into gas station for a fill-up and
Dennis Day is the attendant (color kine)
4)
PSA: "Your Man in Korea" is an U.S. Army gymnast in
"today's action Army"―commercial de=emphasizes guns
5)
PSA: "Your Girl in Honolulu" is a woman sailing in the Pacific
surf for U.S. Army
6)
ADMIRAL: general ad for Admiral sponsorship of 1952 Presidential
Convention on TV
7)
ADMIRAL: "what's cooking in the Admiral kitchen?" highlights
Admiral ranges and refrigerators during 1952 political convention
coverage
8)
STUDEBAKER LARK: ad for the 1961 model compact car from Studebaker
automobile
9)
WHAMMO HULA-HOOP: "shoop shoop" hula hoop
10)
FORD MUSTANG SPRINT: the 1968 model Ford
11)
PSA: man grows and waters flowers used as metaphor for buying of U.S.
Savings Bonds
12)
MOBIL GASOLINE: car pushed off 10-storey building to dramatize the
impact of head on auto crash
13)
PSA: urges off-duty soldiers to use their educational benefits
14)
PSA: Sammy Davis, Jr. kinescope preaches buying U.S. Savings
Bonds―"peace and love and togetherness"
15)
PSA: for Presidential Sport Award―a patch for those who walk 50
miles in a month
16)
PSA: blind mother helps daughter to get into a wedding dress―for
the American Foundation for the Blind
17)
PSA: a man's future telephones him―U.S. Savings Bonds
18)
PSA: 15 second version of No. 17
19)
LEE RIDER JEANS: "the brand working cowboys wear"
20)
OSCAR MAYER: for cold cuts and salami
21)
DOUBLEMINT GUM: man and woman sing about chewing gum
22)
OLD VIENNA BEER: bikinis and beach scenes
23)
VAN KAMP'S PORK AND BEANS: "simple pleasures are the best"
24)
DIAPERINE PERIANAL CREME: a dozen crying babies need it
25)
ONE-A-DAY VITAMINS: man in supermarket
26)
LIPTON TEA: sew two tea bags together to emphasize the two-bags-in-one
design of tea bags
27)
ULTRA BAN 5000 DEODORANT: keep drier
28)
SILENCE IS GOLDEN COUGH Medicine: grandma and son/Mason Adams voice over
29)
LITTER GREEN: cat dirt made from alfalfa
30)
DIAPERINE PERIANAL CREME: same as No. 24, but better quality
30)
CHAPSTICK LIP BALM: "right on the kisser"
1)
TV Promo: CBS Promo for The Jackie Gleason Show―silent
2)
JOHNSON'S BABY SHAMPOO: sexist commercial has beautiful blonde who romps
through park, then sleeps in a crib sucking her thumb―no words,
just the slogan "Johnson's baby shampoo is for babes"
3)
OLYMPIC AIRWAYS: man in aisle seat dances to Greek music in the
aisle―stewardess calms him down B & W
4)
PHILIP'S 66 GASOLINE: men painting map on the wall showing that all 50
states have this brand
5)
BAN DEODORANT: "I don't use Ban and boys call me all the time.
What do they call you?"―because "Ban won't wear
off as the day wears on"
6)
PSA: American Iron and Steel Institute spot has boy and girl romping
through a steel museum, observing its practicality and adaptability
7)
PSA: New York City inner city people speak about the problems of the
ghetto―$75 could take a bus load of kids to the beach for the
day―give to The Mayor's Commission on Youth
8)
PSA: subjective camera technique follows a teenager from arrest to
imprisonment for stealing a car―from U.S. Department of
Justice―"Don't help a good boy go bad"
9)
ENDEN SHAMPOO: "Enden does it better"―for all uses,
especially dandruff
10)
TIPARILLO M CIGAR: Dick Cavett voice-over for a menthol cigar with a
plastic tip―stresses the ugliness of the concept as funny scenes
illustrate adverse reaction to the idea―"the great taste that
sounds terrible" (Clio winner for 1968)
11)
RAYETTE MIST HAIR DRYER: combination hair dryer and facial
mister―woman wears it like a space helmet―bizarre
12)
CHICKEN OF THE SEA TUNA: Monty Python-like animation―it has
"personality" the others do not have
13)
THE SOUTHERN NEW ENGLAND TELEPHONE Company: comic scenarios of what life
would be like without a telephone―resembles an old-time silent
comedy―"silly, isn't it?"
14)
RESDAN SHAMPOO: "Resdan, Resdan―rah rah, rah! Dandruff,
dandruff, boo, boo, boo!"―1920s style music as man walks
through field in suit, enters bathtub on beach and shampoos while
another man hang-glides overhead ―then
first man rows bathtub out to sea―absurdist
15)
PABST'S BLUE RIBBON BEER: the Gay 90s―bartender draws beers for
the boys
16)
FORD MODEL C CORTINA: 30 second spot with "Britannia Rules the
Waves" in background
17)
FORD MODEL C CORTINA: the Scots are careful with a dollar, rugged,
practical―that may be why this car is the most popular one in
Scotland―lone bagpiper marches resolutely toward the car that cost
$1,815―$39.67 per monthly payment, 30 miles per gallon―full
band heard piping in background
18)
FORD MODEL C CORTINA: it's people like these who built the British
Empire"―rugged Britons like these make the Cortina―industrious,
hard-working, dignified, etc.―tough looking ground of laborers
stand in field with "Britannia Rules the Waves" heard in
background
19)
MILK BONE FLAVOR SNACKS: animated witty talking dog gives himself doggy
commands (sit, sing, play dead) and rewards himself with flavor snacks
20)
BLATZ BEER: bartender draws beers
21)
French'S COUNTRY STYLE MASHED POTATOES: shows how to make mashed
potatoes
22)
SILVIKRIN HAIR SPRAY: compare sprays―one with sticky buildup, the
other works better
23)
BRYLCREEM: hockey players all say "I came back"―locker
room illustrates Brylcreem shaving cream―and after
shave―also deodorant, cologne, and aftershave lotion―girls
glad their men are with Brylcreem all the way
24)
BAN DEODORANT: woman gives man "just what I always
needed"―Ban roll-on deodorant―won't wear off as the day
wears on"
25)
CAMEL CIGARETTES: whistling man on Wall Street on deserted Sunday
morning can't get in his smoke shop, so he walks a mile for a
Camel―has hole in sole of his shoe
26)
JOHNSON'S BABY POWDER: woman sweats in hot shoe store―"her
mother would know how to keep her dry"―use this powder
because "We promised your mother we'd keep her baby
dry"―sexist commercial with woman again as baby
27)
SAVARIN Coffee: train travel 100 miles into coffee country for El
Exigente who tests coffee beans to find the best―excellent color
28)
DOMESTOS: Orson Welles voice over for disinfectant―germs and
disease visualized with light show effects―"obliterates all
germs" British? B & W
29)
FRUIT OF THE LOOM HOSIERY: 3 gangsters plot robbery using nylons as
masks―humorous as moll pulls gun and steals all the stockings
30)
AERO SHAVING CREAM: Arab women dance in the "mysterious
desert"―white man on camel shaves in the sun, and the women
follow him dutifully―"works better in your bathroom, but
wouldn't that have made an awfully dull commercial?"
31)
EASY OFF HOUSEHOLD CLEANER: woman throws bacon grease and vacuum dirt in
front of big fan―they foams off dirt fast with cleanser
32)
EASY OFF OVEN SPRAY: "What's a nice girl like you doing in a place
like this?" as woman inspects dirty oven
33)
NABISCO TOASTETTES: boy and girl running away from home
―"How do you keep kids from running away from
breakfast―pop-up pastry tarts placed in toaster
34)
FORD THUNDERBIRD: sleek ad for the 1968 T-Bird―"the hot
bird" and "the cool bird"―woman dressed like
bird―"choose the bird that speaks for you"
35)
HUNT'S TOMATO PASTE: Dutch-American woman pleases her Italian-American
husband to make spaghetti marinara as good as mom's
36)
COCA-COLA: it won't change you like, but we promise "things will go
better"
37)
PUB AFTER SHAVE AND COLOGNE: made to uncork the lusty life―as
woman blows out candle sexist
38)
PSA: American Cancer Society for pap test―animation urges it as a
major breakthrough for uterine cancer
39)
Italian SWISS COLONY WINE: ersatz French scenes―"the French
have a word for it―Grenach"―for vin rose―voice
over by William Talman
40)
OUTSTANDING AGENCY TV PRODUCERS: list of award winning commercial
producers―rock theme
41)
CONTAC: humorous scenes―can't keep your cold from becoming a
family affair―plus five other "good reasons"
scenarios―including man who sneezes over his girlfriend
42)
JANTZEN: "stereo pants" made from Celenese Fortrel―woman
moving to rock music―modified Shindig type undulations
43)
BODY MIST SPRAY DEODORANT: "girly, ginchy"―it's perfumy
and it tunes out you mother, father, brother (a chimp)
44)
NABISCO SHREDDED WHEAT: tackle scenes from NFL football games
45)
THE SYSTEM: woman bounces in air and her blonde hair undulates―all
in one product: shampoo, conditioner, rinse―"you can't beat
The System"―slogan exploits 1960s politics
46)
CREST TOOTHPASTE: little boys share an apple on the monkey
bars―one boy gets none because he has soft teeth and can't
bite―"hard teeth for life"
47)
POST TOASTIES: The Thinker, Shakespeare, Napoleon―all break
stereotypical poses and reveal Toasties "the serious breakfast
food"
VINTAGE
18 
1)
AVON WINDJAMMER For MEN: man sailing boat―in aerosol, talc, and
bracing cologne
2)
IRON CITY BEER: pencil scratches around connect-the-dots to reveal
outline of a beer bottle―"draw one, draw
two"―Pittsburgh beer
3)
IRON CITY BEER: attempt to illustrate the taste of this
beer―"the breakfasters' beer"―"the beer
drinkers' beer"
4)
IRON CITY BEER: what makes it Pittsburgh's No. 1 beer?―show the
ingredients, but all brewers say that―but we didn't say it, beer
drinkers have said it
5)
ALCOA ALUMINUM CAPS: various
situations show people opening cold beer with Alcoa aluminum ringtops,
pop tops
6)
DRISTAN NASAL MIST: animated of clogged head―fix up you vacuum
cleaner nose
7)
GREAT AMERICAN BEANS: Heinz canned pork &
beans―German-accented man taste tests―he likes them
8)
BRAN WISPS: General Mills cereal―spun to will of the wisp
crispness―"the gentle bran cereal"
9)
JELL-O: little boy and girl play with and eat Jell-O ―"I can
taste a rainbow" song
10)
COUNTRY FRESH COLD CREAM: brings the country to your
complexion―"try it, city gal"―has soft rock of
late 1960s background
11)
HEINZ GREAT AMERICAN SOUPS: men who farmed the land in early
Kansas―vegetable soup
12)
POLITICAL SPOT: many different noses and glasses and
chins―"no matter who you vote for, Vote"
13)
Movie Promo: "Go out to see a movie―it
helps"―animated
14)
CALGON BUBBLE BATH: next time you feel you need a two week vacation
15)
CALGON WATER CONDITIONER: prevents bathtub ring in your washer
16)
SPAIN TOURISM: bullfighter prepares for corrida―Miguel Cepeda
17)
CUT-RITE WAX PAPER: young couple on picnic―only the wax paper
wrapped sandwich stays fresh―compares to plastic sack and
aluminium foil―"keeps food tasting like food"
18)
WOOL BUREAU: Woolmark label
19)
B.F. GOODRICH: Geon vinyl makes living a whole lot easier
20)
CALGON BATH OIL BEADS: miniskirted woman in London rushes to private jet
and gets in a bath―then deplanes in Segovia,
Spain―"love the skin your in"
21)
JOHNSON'S BABY POWDER: men and women are sticky―"your mother
would know how to keep you dry"―"we promised your mother
we'd keep her baby comfortable"
22)
GREAT AMERICAN BEANS: "here they are―the beans of the
world"―from Heinz
23)
MARLETTE HOME: animated bear and rabbit in a Marlette mobile
home―trailer
24)
HERTZ: Nazi-like German commander who shows the rigorous discipline of
Hertz personnel in training―"Why? I don't know why, I'm just
following orders."
25)
PERSONNA ELECTRO-COATED BLADE: double edge blade―always smooth
after many uses
26)
SPERRY-RAND: simple animation―the range of S-R products from
Univac computer to electric razors―we're synergistic
27)
TASTYKAKE: cupcakes that can help you keep your cool―woman stuck
in parking spot eats a cup cake and calms nerves
28)
AMERICAN MOTORS REBEL: Mexican stereotypes laugh at idea that this
"hunk of tin" could endure the Baja California
course―"the Rebel is like a dame, you've got to have faith in
her"―poor Bogart-like imitation
29)
WINSTON CIGARETTES: woman rummages through her purse to show new
crush-proof box, "Neat!"
30)
POLITICAL SPOT: New York commuter train is old and depressing and
slow―kids on bicycles outside go faster―vote yes on
Proposition 1, the Transportation Bond Issue―1968
31)
NABISCO SPOON-SIZE SHREDDED WHEAT: "can a breakfast cereal make
George more handsome?"―maybe not, but George feels on top of
the world
32)
MISS CLAIROL HAIR COLORING: if you dream in color―only your
hairdresser knows for sure
33)
HEINZ GREAT AMERICAN BEANS: German-accented man―same as No. 7
34)
CLAIROL INNOCENT BLONDE HAIR COLORING: five little girls running down
hill―remember when your hair was soft and shining blonde like
this―for grownup girls who were blonde babies and would love to be
blonde again
35)
SAVARIN Coffee: "El Exigente" in back country to test coffee
beans―the coffee-er coffee (Clio winner for 1967)
36)
NORTHEAST AIRLINES: French chef introduces all the courses in a fine
meal―could it be cooked ahead to be served on an
airplane―Yellowbirds to Florida
37)
UNITED AIRLINES: ski-lift
holiday―"the friendly skies"
38)
NORTHEAST AIRLINES: "the all-steak airline to
Florida"―also the full-size utensils, interesting magazine,
fluffy pillow airline to Florida
39)
ULTRA-BLUE LADY CLAIROL CREAM HAIR LIGHTENER: "If I've only one
life, let me live it as a blonde"―"If you get a surge
when you say those words..."―"Is it true blondes have
more fun?"
40)
KODAK CAMERA AND Film: "Is this the little girl I
carried"―little boy and girl grow up and marry―romantic
with Fiddle on the Roof music sung: "Sunrise, Sunset"
song―proud reflective father at daughter's wedding
41)
CONTINENTAL AIRLINES: glass welder symbolizes craftsmanship and
pride―"the proud bird with the golden
tail"―"the air line pride built"
42)
CONTAC: man walking in slow motion while others zip by ―Contac
helps him feel better―he then bounces through the streets
43)
NABSICO SHREDDED WHEAT: NFL football plays and cereal
44)
ALKA-SELTZER: man in middle of a field with winding path waiting for
something ominous―the blahs coming on―why wait for it to
come―you don't have to know what's coming when you take
it―"get rid of what's coming and you get rid of the
blahs"
45)
NORTHEAST AIRLINES: 8 second spot―the only airline that broils
steak on board while flying to Florida
1)
SHELL GASOLINE: two cars on Bonneville Salt Flats―the one with
Shell with Platformate goes further than Shell without the additive
2)
TONI FICALORA INC. Film PRODUCTION: wonderful montage of movie projector
parts in action
3)
FOOD STORE: undisclosed food story ("TF") shows delicious
close-ups of fruits and vegetables and lobster, fish, eggs
4)
TRADE WINDS POLYNESIAN SALAD DRESSING: jungle sounds and drum music as
salad greens in close-ups appear as an exotic jungle―"try it,
it's wild"
5)
UNITED NEGRO COLLEGE FUND: little black doll toddles and falls on face
as narration discloses the dismal statistics on black
opportunity―wasted potential―"You don't have to be a
Negro to know―it's a tough world without an education"
6)
French TOURISM: "Go Go France" montage of film and slide with
French chorus singing trendy theme in background
7)
PSA: Clean Water spot from U.S. Department of the Interior―man
making lemonade adds oil, pesticides, etc. ends up with black oily mess
pouring into glass―still time to save the water
8)
OPEN PIT BARBECUE SAUCE: "Honey, where's the open
pit"―she fall into open pit as she hands him the sauce
9)
JAPAN AIRLINES: young couple in Hawaii―Japanese Commercial urges
honeymoon in Hawaii
10)
MISS CLAIROL HAIR COLORING: "if you dream in color" Miss
Clairol―"does she or doesn't she?"―"hair
color so natural only your hairdresser knows for sure"
11)
TV Promo: "The Model of the Year Pageant" hosted by Joan
Fontaine
12)
GALEY & LORD: cotton fabrics―models in various dresses jumping
around the streets and roofs of New York―a Burlington Industries
company
13)
LEVI-STRAUSS PANTS: old-time miners―two mules trying to tear apart
a pair of Levis―"you walk a little taller in Levis"
1968
14)
LIBERTY MUTUAL INSURANCE: "This is a lineup of least wanted
men"―poor drivers hired as chauffeurs―"the fleet
evaluation program" from Liberty
15)
CHUNG-A-MUG INSTANT DRINK: various characters drinking this soup
drink―catchy song in background
16)
PURE FIREBIRD RACING GASOLINE: stock cars racing
17)
HERTZ: before there was a Miami, there was an Everglades―rent a
car and drive outside the big city 1968
18)
YARDLEY FACE SLICKER: pretty woman bids lover goodbye at train
station―he's in 19th century military uniform―"the face
he can't help but come back to"
19)
AURORA POSTAGE STAMP TRAINS: "the smallest train the
world"―Dick Cavett does voice-over for miniature toy
train―nicely photographed train movement―"It comes in a
book: you keep in on a shelf you reserve for valuable things"
20)
TRANS-WORLD AIRLINES: "Up, up and Away" in
background―new stylish domestic flights―sexy
stewardesses―"we have a complete English pub, complete with
serving wench"―Italian style means no uniforms―French
accent flights―"a gal in hostess pajamas" on penthouse
flight
21)
GAS AIR CONDITIONING: 1920s style chorus line dressed as Eskimos does
Busby Berkeley routine, tap dance for gas―Broadway style
22)
FIRST NATIONAL CITY BANK: Gypsy fortune teller sees man out of cash but
able to borrow money with his VISA card―"the everything
card"
23)
PSA: anti-litter―has a herd of swine running through filthy city
streets, cluttered beach, made pigs out of themselves and their
environment 1968
24)
CELENESE FORTEL: woman with voice like Tanya Tucker as circus barker
introducing Fortrel as fashion fabric―many women and many
fashions―"the name of the game is fashion―and fashion's
first name is Fortrel"―90 second spot―all white women
25)
NUMERO UNO COLOGNES: four men on a search―on
motorcycles―each man has a choice in Numero Uno
fragrances―only four basic masculine scents―Gold, Green,
Red, and Silver jiggers with different smells of Uno
26)
CLAIROL SHAMPOO COLOR: be a redhead―the varieties of
"reds"―"some lucky girls are born reds, others
catch up"―"every woman should be a redhead at least once
in her life"
27)
JAX BEER: make beer, but not for all men―group of men in black
suits dwindles down―Jax is for the man who likes rare steak and
hot sauce on his shrimp!
28)
Film ENDING: wonderful 1960s go-go color-and-music montage is the ending
credits on a filmed production―Ted Steeg Production for Yardley of
London
29)
ARMOUR BACON: hen is crying―rumor is that eggs are getting
smaller―not true, it just seems that way because this bacon
shrinks less
30)
PITTSBURGH NATIONAL CHARGE CARD MERCHANTS: animated Santa Claus comes
home tired―reindeer and elves come down chimney and give him a
Christmas party
31)
OLYMPIC AIRWAYS: man dances in aisles to Greek music―it's a party
all the way
32)
MUM DEODORANT: Mexican banditos stop in mid-raid―ones used spray
deodorant―"if it works, for him, it'll work for
you"―"What, good old Mum?"
33)
MISS CLAIROL AIR COLORING: woman dreams in color―same as No. 10
34)
BAN DEODORANT: woman on psychiatrist's couch asks if switching to Ban
will end her problems―"No, just one," he giggles
manically!―"Ban won't wear off as the day wears on"
35)
BRADING ALE: two 19th century men arm wrestle in bar for an
hour―then have an ale―from Carling's―"are you big
enough for a Brading?
AWARD WINNING Commercials From 1968―Part I
1)
GABLINGER'S BEER: working-class men in chung-a-lug contest―one
drunks the no-carbohydrates beer, "it don't fill you
up"―the other (bully) feels cheated so he punches the smaller
guy through the door
2)
VOLKSWAGEN: squareback station wagon holds more cargo―as two men
break into clothing store and need room to steal clothes and
furs―"and for the price, consider it a steal"
3)
PIEL'S BEER: a lineup of Piel's drinkers would stretch from New York
City to Labrador―men stand in line in Vermont, New
Hampshire―1,314,630 new customers
4)
NEW YORK WORLD JOURNAL TRIBUNE: Promotes interviews with Jackie
Kennedy―"Jackie Kennedy Speaks for Herself"
5)
GABLINGER'S BEER: to illustrate the carbohydrates in beer, hand stuffs
slices on bread into a stein of beer ―each glass of beer is the
equivalent of a slice of bread―"It doesn't fill you up"
6)
VADEMECUM TOOTHPASTE: messy tubes are accentuated― Vademecum from
Sweden has a key to wind up and remove all the paste―no more messy
tubes
7)
AMERICAN TOURISTER LUGGAGE: three men hurry to basement vault to wrap a
Leonardo da Vinci masterpiece for transport to USA―pack it a
suitcase―if "American Tourister is good enough for Leonardo,
maybe it's good enough for your precious pajamas?
8)
NERVINE: Pony Express rider is a nervous wreck after Indian
attack―dragged to a bar when he takes a Nervine tablet to calm
down―blatant ad for a downer―helps your body when it won't
calm down by itself
9)
ROYAL GLOBE INSURANCE: urges locking cars to prevent auto theft―underaged
thieves cause car accidents and highway deaths―cars at night pass
by, the next one may be driven by a teen car thief with no license and
no driving experience
10)
VITALIS: place modeling clay on facial statue―experiment with
placing hair part in various places―if you look good, we look
good"―hair tonic
11)
LOWREY ORGANS: hands of organist―the one-finger method can sound
much fuller―three notes sound on each key (Clio winner for 1967)
12)
RHEINGOLD BEER: intense New York Mets baseball fan watching TV
set―collapses when Mets players don't follow his advice and one
hits into double-play―"I told you to bunt.
They never listen to me."
13)
FRUIT OF THE LOOM HOSIERY: 3 gangsters plot robbery using nylons as
masks―humorous as moll pulls gun and steals all the stockings
14)
WESTERN SAVINGS BANK: animated―no song and dance―your money
when you want it―4.5% interest
15)
DRISTAN NASAL MIST: man sniffs it in drug store and runs for the
door―because they will return money if it doesn't begin working
before you get out of the store
16)
DRISTAN NASAL MIST: various types blow their noses―"the
scientific answer to the handkerchief"
17)
MUM DEODORANT: bank robber in shoot out with police―comes out with
hands up―"it works for him"
18)
RENAULT 10: blindfolded man gropes to his Renault then drives
off―"it may open your eyes"
19)
GABLINGER'S BEER: "get that good empty feeling"―man hits
his stomach and clanging sound occurs
20)
PSA: racial slurs―"nigger, wop, dago, spic, WASP,
chink"―Brotherhood Week starts February 19,
1968―"sticks and stones may break your bones, but names are
worse"
21)
THE WALL STREET JOURNAL: "this is the watch they gave Jim
Morrison"―in 1967―nice guy―but that's all he has
left from a career―"If you work for a living and if all you
want out of your job is a gold watch and a handshake, you don't need The
Wall Street Journal"
22)
JOHNSON & JOHNSON BAND-AIDS: two little boys roll down hill, wrestle
in the dirt―"in this dirty world"―Sheer Strips
23)
PARKER 45 PEN: hands with voices-over write letters of
intensity―the pen costs $5.00―"a real fountain pen that
uses real ink for real writing"―"Get your hands on a
Parker 45 and write your heart out"
24)
PARKER TOUCHE: Fibex plastic replaceable tip pen lets you write with
flair―angry voice over―"it writes
loud"―three widths are "loud, hysterical, and
violent"―"Mightier Than the Pen"
25)
SYLVANIA Television: man takes picture tube out of a set―says 21
companies make TV and Sylvania tubes are in 15―and all 21 uses
some Sylvania parts―so why not buy a Sylvania complete set (Clio
winner for 1968)
26)
WHIRLPOOL REFRIGERATOR: Marvin
Kaplan tries to borrow ice cubes―Jack Elam and band of cowboy
badguys stop him―then a Communist border guard with a Doberman
denounces his "decadent bourgeoisie party"―then three
Mexican stereotypes threaten him―he gets a refrigerator with
ice-maker built in―they end up at his house looking for ice cubes
27)
WHIRLPOOL AIR CONDITIONERS: condescending spot―give Panamanians
test air conditioners―everybody is now happy―"and as
for the natives, they aren't restless anymore"
28)
DUPONT TEFLON: woman washes four pans in just 30 seconds―would you
believe three pans
29)
PSA: Family Services―couple argues bitterly―we see them
aging through the years and still arguing hatefully―even into old
age
30)
SANKA Coffee: man chisels new freeze-dried Sanka out of center of block
of ice
31)
TRANS-WORLD AIRLINES: two men boast about steak dining at 30,000 feet on
TWA
32)
EASTERN AIRLINES: the Conquistadores left a part of old Spain in Puerto
Rico―very old and very new
│
Note: BULOVA WATCH Commercials from
THE FRANK SINATRA SHOW IN 1951
33)
BULOVA: Frank Sinatra with pencil moustache introduces Ken Roberts who
delivers commercial for Bulova watch (from 1951 and The Frank Sinatra
Show) kinescope
34)
BULOVA: Sinatra introduces another live commercial
35)
BULOVA: Sinatra introduces another live commercial
36)
BULOVA: girl singer introduces live commercial―for Mother's Day
37)
BULOVA: Sinatra introduces another live commercial―for Mother's
Day
38)
BULOVA: girl singer introduces another live commercial―for
graduation day
Note: The following 17 commercials are the first
[without Charles Bronson] and final [with Charles
Bronson] spots from network prints of Man With a
Camera circa 1959.
1)
GENERAL ELECTRIC FLASHBULBS: "a girl's first high
heels"―dad snaps the picture―put photo in a plastic G.E.
Picture Guard
2)
GENERAL ELECTRIC FLASHBULBS: Charles Bronson on phone―speaks about
good baby shots
3)
GENERAL ELECTRIC FLASHBULBS: Charles Bronson with dog-eared picture puts
it in the G.E. Picture Guard―free in flashbulb pack
4)
GENERAL ELECTRIC FLASHBULBS: Charles Bronson in darkroom shows how
battery test light works―it's free with a dozen bulbs
5)
GENERAL ELECTRIC FLASHBULBS: Charles Bronson with dog-eared
photo―same as No. 3
6)
GENERAL ELECTRIC FLASHBULBS: Charles Bronson with a friend's picture of
little girl blowing out birthday candles―for better baby pictures
7)
GENERAL ELECTRIC FLASHBULBS: "everybody's turning
somersaults"―still photos of diapered baby―Picture
Guard free in bulb pack
8)
GENERAL ELECTRIC FLASHBULBS: Kathy Ann is 8 months old―stands at
coffee table―take picture―other baby poses
9)
GENERAL ELECTRIC FLASHBULBS: Kathy Ann is 3 years old―birthday
cake―also when she was 18 months old
10)
GENERAL ELECTRIC FLASHBULBS: Kathy Ann at 8 months―same as No. 8
11)
GENERAL ELECTRIC FLASHBULBS: Charles Bronson with dog-eared photo―saame
as No. 5 and No. 3
12)
GENERAL ELECTRIC FLASHBULBS: Charles Bronson on phone―same as No.
2
13)
GENERAL ELECTRIC FLASHBULBS: Charles Bronson just got a G.E. Flash-Toter―plastic
carrying case for flashbulbs―25 cents with purchase of bulbs
14)
GENERAL ELECTRIC FLASHBULBS: Charles Bronson with birthday
photo―same as No. 6
15)
GENERAL ELECTRIC FLASHBULBS: mailman brings money in the
mail―"Flash for Fun" photo contest run by G.E.―could
win $21,000
16)
GENERAL ELECTRIC FLASHBULBS: contest―same as No. 15
17)
GENERAL ELECTRIC FLASHBULBS: Kathy Ann 3 years old―same as No. 9
Note:
AWARD
WINNING Commercials FROM 1968―Part II
18)
GABLINGER'S BEER: men at picnic―"all the beer and eats you
want for a buck"―when they run out of beer, bully knocks
server through the tent―no carbohydrates, it don't fill you up
19)
HERTZ: dissipated businessman drags himself into a dumpy
hotel―Hertz will given you guide, maps, cash, raincoat to help you
survive in a strange city―Lou Jacoby
20)
ALKA-SELTZER: man with headache and upset stomach lives above a bowling
alley
21)
UNION CARBIDE: baby chicken placed in box insulated by Union Carbide and
dropped in boiling water for a minute―he survives the heat with no
problem (Clio winner for Overall Campaign in 1968)
22)
UNION CARBIDE: begins with close-up of an eye―torn retina can be
repaired by laser in 1/1000th of a second―Union Carbide
research―The Discovery Company (Clio winner for Overall Campaign
1968)
23)
PSA: for Urban League Godfrey Cambridge dispels all the stereotypes of
blacks―can't sing, can't dance, can't play trumpet―"Not
all Negroes can sing or dance or play third base"―but some
are secretaries, business executives, etc.
24)
VOLKSWAGEN: neighbors Jones and Krempler each have $3,000 to spend on
car―Jones bought a $1,000 car―Jones bought many appliances
and a VW―Mr. Jones now faced with the problem of "keeping up
with the Kremplers" (Clio winner for 1968)
25)
UTICA CLUB BEER: John Vain is a vain movie star in comic
commercial―playing an aviator he explains how store dealers have
volunteered to accept money for Utica Club―turns it into a charity
pitch
26)
HEINZ: burglars wake up family by biting a "proud loud
pickle"―Dick Cavett voice-over
27)
RONZONI SPAGHETTI: snobby upper class political candidate speaks in the
rhetoric of late 1960s―"Now, what do we what?―Ronzoni.
And when do we want it?―Now!"―running on a
platform of pasta for the suburbs, not just South Philadelphia
28)
U.S. VIRGIN ISLANDS TOURISM: scenes of couple swimming, lounging, lying
on beach a lot―lots to do, if you can get of the beaches long
enough to do them
29)
EASTERN AIRLINES: still
pictures of snow, and deserted summer scenes―Eastern declares the
beginning of "the second summer"―means wintering in
Florida, Puerto Rico, Bahamas, Mexico (Clio winner for 1968)
30)
HERTZ: man reading booklet, "How to Survive in
Cleveland"―20 second spot 1967 (Clio winner for 1968)
31)
UNION CARBIDE: Parkinson's Disease―hand of palsied
man―liquid nitrogen surgery destroys the defective brain cells and
the hand stops shaking―"cryogenics, the science of super
cold"
32)
THE TRAVELERS INSURANCE COMPANIES: 1665 in London―people dying in
the streets―plague killing 35,000 people a year―SEGUE to
1967―same grim reality except the modern plague is automobile
accidents killing 52,000 a year
33)
UNION CARBIDE: childhood photos of seven boys who became scientists who
made critical products―a kid can't find lots to invent at Union
Carbide (Clio winner for 1968)
34)
EASTERN AIRLINES: history of the airlines―no historical film,
however―acted out by actors―"we'll be ready for the 70s
when the supersonics come along"
35)
POLITICAL SPOT: commuter on New York train goes slower than kids on
bicycles outside his window―Proposition 1 is the Transportation
Bond Issue for new an faster trains
36)
TV Promo: "Christmas Birds"―animation of birds in tree
and woodcutter who decides not to cut down the tree―turns his saw
into a violin and plays "God Rest Ye Merry
Gentlemen"―and the birds sing―Season's Greeting from
CBS
1)
TINTEX DYE: blonde with German accent plugs fabric dye with T-7―20
seconds
2)
SWISSAIR: "snow beach" is idea of winter snow as a beach for
recreation―ski, great food, parties
3)
CONTAC: little boy doesn't want a haircut―"this is a form of
nonviolent rebellion―it's us against the establishment―we're
searching for our true identity"―boy gives his father a
Contac for nasal congestion
4)
British STERLING: after shave and cologne―"you may both go
down in history"―sexual inuendo
5)
TANG: "Kiss of Fire" music in background in edited piece
showing energetic people making and drinking Tang orange drink
6)
NATURAL GAS: "Gas Range '68"―says "1968, the year
to forget everything you ever knew about gas
ranges"―"the year of the perfect
hamburger"―models pose next to various ranges highlighting
all the new features
7)
TANG: "tangeroo" is animated kangaroo plugging
Tang―shows you how to prepare this orange drink
8)
TRIX CEREAL: rabbit dressed in graduation gown as teacher
9)
OLD MILWAUKEE BEER: Lufthansa plane taking Germans to
Milwaukee―they drink beer and start singing "In Munchen ist
ein Hofbrauhaus"
10)
COMMERCE BANK: animated man on psychiatrist's couch―need money to
buy a boat
11)
THE WILD ONE: new candy bar from Nabisco mixes kids at carnival and a
jaguar metaphor running through forest
12)
JERGEN'S For MEN: hand cream for men who work with their hands
13)
POLAROID: little girl at zoo―daddy carries her home―falls
asleep in carriage ride―camera takes her picture (Clio winner for
1965)
14)
MARSHALL FIELD'S: imported items of fine quality at the
store―"the many worlds of Marshall Field's &
Company"―"come, spend the day with us and you'll go
far"(Clio winner for 1968)
15)
HINDS HONEY AND ALMOND LOTION: "girl revels in hand lotion―we
warn you, PLEASE DON'T EAT THE LOTION―20 seconds
16)
PALL MALL MENTHOL 100'S: "Soft Soft Sand" music in background
as menthol cigarette equated to a lush green forest
17)
KELLOGG'S RICE KRISPIES: "a rice day" has young baby eating
bowl of it as mommy pours on milk―simply song sung in background
18)
ARRID DEODORANT: Lana Cantrell sings under hot lights in
nightclub―uses extra dry spray deodorant
19)
AUDIO TAPE PRODUCTION HOUSE: jazzy music and beautiful color―shows
production of the tape―then shows some post-production
testing―incomplete and no product name
20)
TABBY TREAT CAT FOOD: Casey Stengel talks to cat owners about the
varieties of this brand―strokes a cat while talking
21)
LEE PRESSED LEANS: men pants "for your new way of
life"―looking groovy―late 1960s kicky couple dance and
cavort through San Francisco―he wears these tight pants
22)
FIRST FEDERAL SAVINGS OF CHICAGO: dolls and toy soldiers―4.75 %
interest―save for your child's future
23)
STANDARD OIL: Curt Andrews is black father and Standard Oil dealer in
Chicago
24)
ALLADIN THERMO JAR: boss dictates to trendy secretary―she then
goes to eat lunch kept cold by her Thermo jar―then walks off with
ocelot on a leash―British Commercial/foreign
25)
WHEAT CHEX: 8-year old boy runs through a field―a hard-charging
breakfast
26)
INTERCITY TRAINS: British commuter trains travel fast, but you
"travel like a human being"―British Commercial FOREIGN
27)
BEAUTY CAKE SKIN CREAM: Japanese couple romps in snow―black and
white winter scenes―Japanese Commercial/ FOREIGN
28)
Campbell’s Soup: red tomato soup and other things red in life
mixed―feed it to the kids―"the greatest, tomato-est
soup in the whole world"
29)
KENTUCKY FRIED CHICKEN: in a world of make-believe characters (Batman,
Captain Kangaroo, etc.) a little girl wonders "is there really a
Colonel Sanders"―as Sanders picnics with group of children,
narrator says, "Yes, Virginia there really is a Colonel
Sanders"
30)
LYON'S TEA: Japanese man with windup Victrola testifies to this
tea―crack in record is mimicked by him bringing cup of tea up to
his lips each pick―Japanese Commercial/FOREIGN
31)
MUM DEODORANT: Mexican banditos raiding farm―one holds up a
chicken and they all stop―"if it works for him, it'll work
for you"―"What, good old mum?" asks British
woman―spray antiperspirant
32)
DIET PEPSI-COLA: "Everyman man's a girl-watcher, and every girl
wants to be a girl girl-watchers watch"―she walks through
business office
33)
SCOTTIES FACIAL TISSUES: woman with cold―protects her
nose―gentle
34)
PEPSI-COLA: taste that beats the others cold―chariot race on
beach―football game in progress―for towering thirst
35)
PAN AMERICAN AIRLINES: various foods and utensils from all over the
world―and the stewardesses are never very far
away―Presidential service
36)
BELL TRIMLINE TELEPHONE: "the newest look in
town"―"Once she's used it, a woman will never be called
without it"―pitches as beautiful
37)
KELLOGG'S POP TARTS: fruit vendor in street chants for strawberries,
blueberries, etc.
38)
ALLSTATE INSURANCE: life insurance―to protect his
family―"Are you a young man thinking life insurance?"
39)
PHILLIPS ELECTRIC SHAVER: puny man in a weightlifting gym filled with
bodies-built―uses electric razor, "even when it's hot an
sticky"
40)
CRAVEN MENTHOL CIGARETTES: woman in slip romps through field and trendy
singer hums song in background―Canadian Commercial/FOREIGN
41)
AMERICAN CAN Company: "creative products that shape your
future"―8 seconds
42)
CONTAC: animated―man comes home and woman babies him with
understanding―stereotype of man as baby, wife as his mommy
1)
TIDE: new "Tide clean" has woman hanging clothes on the
beach―detergent gets clothes "as clean and fresh as a sea
breeze" (1958)
2)
PEPSI-COLA: "the sociables" are young people in their 20s who
frolic at night beach party―"keep up to date with
Pepsi"―"stay young and fair and debonair"
3)
BUSCH BAVARIAN BEER: woman tanning on beach―man puts cold can of
beer on her back―"drinks good"
4)
RAINIER BEER: the brewmaster is the most important ingredient in the
beer―show all the other ingredients
5)
RHEINGOLD BEER: extra rice added to brewing makes for quality beer
6)
METRECAL DIET FOOD: almost a PSA, but a frightening spot
―overweight as a problem―quote Hippocrates―caricatures
of fat men―focus on man walking in snow―announcer gives you
rules for overweight―commercial is from Winston Churchill, The
Valiant Years (1960-1961
TV season―probably 1961)
7)
MARTINSON Coffee: man who dislikes instant coffee and run-of-the-mill
coffees shoots at them with his index finger―but he likes this
brand
8)
PRELL CONCENTRATE SHAMPOO: shampoo and soft hair compared to soft
Persian cat
9)
TANDEM SHAMPOO: 2-in-1 bottle―gold half deep cleans, green half
puts body in your hair
10)
CHESTERFIELD: "Men of America" has motorcycle policemen
guarding big cities streets and stopping to smoke a
cigarette―relentless song "Ches-ter-field"
1959
11)
U.S. STEEL: "strong on
steel" is bouncy song while film shows the new cars for
1962―many: Rambler American, Buick, Chrysler, Chevrolet Corvair,
Dodge Dart, Ford Fairlane, Chevrolet Impala, Lincoln Continental,
Mercury Comet, Oldsmobile, Dodge Polara, Rambler Ambassador, Studebaker
Hawk, Pontiac Tempest, Plymouth Valiant (90 seconds)
12)
FORD GALAXIE: 1962 model "swift as a rumor"―car drives
across the beach with superimposed waves crashing
13)
FORD STATION WAGONS: young couples in the snow and at the shore in their
1961 Ford Country Squire―also the Falcon Wagon gets up to 30 miles
per gallon―"start having fun with a capital Ford"
14)
FORD: tiger meets car―tiger approaches a Starliner―"the
owner lives for action"―tiger inspects automobiles―covertible
Ford Sunliner too―"cars of men who live for action and
excitement"
15)
JEEP: "guns, dogs, and a Jeep Utility Wagon―what a perfect
combination"―sold as hunters' ideal―the automobile is
"virtually indestructible"
16)
FORD: 1961 model is in Rome next to fountain of Villa d'Este
spot is from late 1960
17)
KODAK: white suburban family―kids―takes pictures with film
and cameras from Kodak―movie cameras, too―pictures are
"easy to make, priceless to have"
18)
RCA VICTOR STEREO: 1961 Stereo phonograph―Buster Keaton plays
janitor cleaning up stereo store at night―from only
$99.95―Spike Jones music―elevator shaft
End
Of Filmways Commercials
19)
BELL TELEPHONE: animation―great inventions come from people trying
to do something else―the freedom to succeed in unexpected ways
20)
BELL TELEPHONE: animation―"unlock the door to one scientific
mystery and you only come face to face with another"―laser
beam, solar batteries, transistor, etc.
21)
BELL TELEPHONE: "beauty secrets―every women has her
favorites―and she's always discovering new ones"
woman making up her face but commercials is for Trimline
phones―"the nowest look in town"―"once she
tries one, a woman will never be caught without
it"―gender-targeted product
22)
BELL TELEPHONE: man in wilderness―Bell will tell you where you can
go and NOT find phones―AT&T Wilderness Protection Department
has a list for you
23)
BELL TELEPHONE: extension
phone―futurist style multiple images on woman going to and from
phone
24)
BELL TELEPHONE: "Sentimental Journey" sung as 1930s designed
living room focus on cathedral radio set―go home this weekend via
long distance
25)
BELL TELEPHONE: man
demonstrates a 1919 telephone―now there are new ideas―like
cordless telephones, but not yet―projects other magical uses for
phones―even the ability to call any phone in the world from your
home―futurist predictions
26)
CALM DEODORANT: people laying in sun, one arm with Calm, the other not
27)
ATLANTIC IMPERIAL GASOLINE: fantasy commercial―fill up with this
gas, it's so protective, "it's like taking your garage wherever you
go"―even for snowmobiles―a second garage is
materialized [NOTE: this is really two different 30-second commercials
printed here as a single 60-second spot]
28)
CARRIER AIR CONDITIONER: engineers
redesign the outdoor air conditioner "box"―have made
"the round one"
29)
BREYER'S ICE CREAM: "ready aim fire"―ice cream is shot
through with "all-natural flavor"―nothing artificial
30)
DuPONT TEFLON: baked good fall out of baking pans―they don't stick
31)
DuPONT LUCITE HOUSE PAINT: "it's almost like having an army of
painters on the job"―fantasy ad
32)
INVESTOR-OWNED ELECTRIC LIGHT AND POWER COMPANIES: propaganda piece for
capitalism―"ability" to get things done―brainy
white men working in the world of tomorrow―they're also "imagineers"―making
nuclear power plant with breeder
reactor―"progress"―Business Enterprise or Free
Enterprise―makes "America the nation where everyone can see
the better future happening"
33)
FIRST PENNSYLVANIA BANK: 5%
interest compounded daily and guaranteed for 10 years―guard turns
off the lights―but not the interest
34)
HANE'S UNDERWEAR: man with tight underwear―can't dance ballet,
can't swing axe, can't shoot pool―can't do the twist ("a man
can't swing if his underwear doesn't)―also sailor on merry go
round, man in Superman costume who can't fly, and cowboy getting on a
bus (like MIDNIGHT COWBOY)―all have tight
underwear―"because a guy's got confidence when his
underwear's comfortable"
35)
INSURANCE Company OF NORTH AMERICA: wrecker's ball smashes through
suburban frame house―INA gives proper home protection
36)
SEALTEST DIP'N DRESSING: animated green onion with French accent raves
about new dip dressing
37)
SEALTEST PUDDINGS: nostalgia piece re mother making pudding, mixing 1001
time by hand―Sealtest does it for you now
38)
GENERAL ELECTRIC UNIVERSAL CAN OPENER/KNIFE SHARPENER: man gives his
wife one―she then piles open cans and a knife into his arms
1967
1)
KELLOGG'S CORN FLAKES: drums pound in background―modern
music―little boy pours out last single flake from box―pours
milk on it and eats it―no words
2)
VOLKSWAGEN: Kuwait is oil-rich Middle East country that doesn't need
economy or parking space―"but what about an underdeveloped
country like America?"―automobile
3)
KENTUCKY FRIED CHICKEN: Paul Revere rides out to proclaim "the
chickens are coming"―"Who's got time to make dinner when
you're busy making history"―Colonel Sanders is
there―Revolutionary War theme
4)
PAN AMERICAN AIRLINES: little boy at airport―"where is it
you've always wanted to go―who is it you've always wanted to
be"―live your childish fantasy by flying there
5)
AT&T: telephone area codes humorously explained―Indians is
505, cactus plant is 602, 817 is race car driver...
6)
DIET PEPSI-COLA: "girl watching is the top spectator sport in
America today" as busty temptress woman walking by marina where
yachts are docked―someone will be watching
7)
CAMEL CIGARETTES: whistling man walking a mile along Atlantic
shore―into rustic general store―has hole in his fishing boot
8)
ENCYCLOPEDIA BRITANNICA: 1968 commercial for the wonders of recording
what man knows―200th anniversary edition
9)
GREEN AJAX CLEANER: two English cleaning ladies working in office
building―fantasy commercial―one maid stands and walks
sideways on the wall because this product "gets floors too clean to
walk on"―the two and an elevator operator end up walking on
wall British Commercial
10)
HARTFORD INSURANCE: automobile
accident and two men get out and argue in the jargon of insurance
lawyers―humorous
11)
PRODUCTION Company: woman and her body parts contort and meld in
lengthy, modernistic sound and video―imagery is to advertise this
production company's techniques [NOTE: this technique used recently in
rock videos]
12)
KELLOGG'S CORN FLAKES: boy and last flake―same as No. 1
13)
VOLKSWAGEN: Kuwait spot―same as No. 2
14)
KENTUCKY FRIED CHICKEN: Revolutionary War―same as No. 3
15)
CENTURY GREAT LENGTHS CIGARETTES: picky aunt visits young
woman―"it's what you are, not who you are that
counts―we hope"
16)
PAN AMERICAN AIRLINES: boyish fantasies―same as No. 4
17)
AT&T: area codes―same as No. 5
18)
DIET PEPSI-COLA: woman at marina―same as No. 6
19)
CAMEL CIGARETTES: man on seashore―same as No. 7
20)
ENCYCLOPEDIA BRITANNICA: 1968―same as No. 8
21)
YARDLEY OF LONDON: "London, where the new scene
began"―late 1960s montage with stills and moving pictures of
miniskirts, Beatles, Carnaby Street fashions, dancing―production
company
22)
GREEN AJAX CLEANER: English fantasy commercial―same as No. 9
23)
HARTFORD INSURANCE: arguing drivers―same as No. 10
24)
PRODUCTION Company: body parts―same as No. 11
25)
BURLINGTON: "Draperies"―new fabric used for improved
drapes―husband interrupts wife in middle of affair―lover
hides behind curtain then makes humorous exit
26)
POST GRAPE-NUTS FLAKES: "Balloon"―two men blowing up
giant balloon with Grape-Nuts Flakes logo on it―rock song is the
Beatles' Norwegian Wood but with Grape Nuts lyrics and different
singers
27)
BACTINE ANTISEPTIC: "Red Riding Hood"―animated wolf from
Little Red Riding Hood tells how good it is―woodsman enters and
pounds wolf through floor―wolf pours on Bactine and sighs with
relief
28)
ALKA-SELTZER: "Stomach Talk"―animation―man argues
with his stomach―Hans Conreid―"man does not live by
spicy foods alone"―announcer brokers a compromise [good
Vietnam War metaphor]
29)
KODAK CAMERA: "Fantastique"―models prance displaying for
the Instamatic cameras
30)
CBS Television: "Christmas Birds"―Christmas greeting has
man about to saw down tree with birds―sentimental―turns saw
into a violin and plays God Rest Ye Merry Gentlemen―this is
a generic commercial with no identification of sponsor―just
"Season's Greetings from the management"―CBS later
bought the spot
31)
WILKINSON'S BLADES: "Museum"―British military history
museum―the blade that conquered shaving―Rule Britannia
in background
32)
COLT 45 MALT LAGER: man at table sits unphased as tree falls near him,
sexually tempting woman, and Robin Hood shoots arrow―but in the
dull and commonplace, this beer is a "completely unique
experience"―commercial took six shooting days―trees cut
down more than 100 feet tall―actor Billy Van required eleven takes
while cranes dropped trees over his head
33)
EASTERN AIRLINES: "The Chef"―French boyhood
scenes―Jean-Pierre wanted to be a chef like his uncle―now he
cooks for Eastern Airline's Ionosphere flights to New
York―"We want everyone to fly"
34)
ALAZON BOUCHE FRESH: this is a French commercial for a spray mouth
freshener―"pour toutes moments" and "pour bons
moments"―in French from J. Mineur agency
35)
NYDEL: "L'Invite" from J. Mineur agency―this is French commercial―clumsy lunch guest spills foods over
tablecloth―but "pas de problem" because it's made of
Nydel by Rhovyl―wife washes and dries it quickly―just in
time for the guest to dirty tablecloth at dinner―in French
36)
WALL STREET JOURNAL: "Organizational Chart"―corporate
management chart printed out on floor with white men in dark suits
moving up and down like a hopscotch game―if he doesn't know,
someone who does will move in―get moving, get this newspaper (Clio
winner for 1968)
37)
GENERAL MILLS COUNTRY CORN FLAKES: silly song with image done like
flicker old-time movie―"they won't wilt when you pour on
milk, they won't bunch when they should crunch"―singers sing
the name of the product 12 times
38)
SUNLIGHT SOAP POWDER: man on London street selling crowd this soap
powder―English commercial―"Petticoat lane"
39)
BIRDS EYE FLORIDA ORANGE: "the great British yawn" is now gone
with this frozen orange juice―English commercial
40)
Ted Steeb Film Promotional: scenes of Paris and France with "If It
Takes Forever, I Will Wait for You" playing background―faces
of French―Ted Steeb Productions
1)
LOWREY ORGAN: seven little buttons to make "reverberating
rhythm" on electric organ
2)
BACTINE: sworn-enemy of the germ world, Bactine save the little boy's
scratched knee―they infidels of infection stage
counterattack―done as 1940s movie serial―"the only good
germ is a dead germ"―still picture cartoons
3)
MILES' NERVINE: gigantic axe swings closer and closer to man stretched
out on table―he jumps just in time―now needs to
relax―non-prescription downers
4)
OCEAN SPRAY CRANBERRY JUICE COCKTAIL: charade game―man tries to
communicate the taste of this drink―he can't―has to give
them a taste
5)
NORTHEAST AIRLINES: two-hot meatballs, tomato juice,
crackers―Danish, coffee, juice―this is how airline hopes to
crush competition on New York to Boston route―even will give you a
penny airplane glider!
6)
COMEBACK PILLS: woman starts to climb ladder of day's work, but
tires―this pill recharges your feeling of vitality―power to
ease minor aches and pains―"fights fatigue fast"
7)
BLEMICIN ACNE CREAM: kid wearing Frankenstein mask to hide acne
blemishes―for pimples and acne―all the girl masks chase his
new mask after using product―sex
8)
ROYAL CROWN COLA: Joey Heatherton sings "Escape, come over, to
Royal Crown Cola, the one with the mad, mad taste"―filmed in
European palaces
9)
POLAROID SWINGER CAMERA: young couples on yacht and swimming on
beach―song, "Meet the Swinger"
10)
RADIO Promo: WCBS talk show―"Talk of New York" with
Carol Reed
11)
GILLETTE TECHMATIC RAZOR: letters from customers who misname it and
offer new designs for handle―simple cartoons
12)
MEDAGLIA D'ORO ESPRESSO Coffee: wife can't use her sex ["a little
kissy-facey"] to get Harold's attention away from watching
television―coffee does, but they have nothing to talk about
13)
ROSE CHOCOLATES: man at dining table eats one under whipped cream, then
eats one straight―candy―a bar of chocolate with 15 pieces
14)
OLYMPIC AIRLINES: man on way to Greece ends up dancing Zorba style in
the aisle of airplane
15)
OLYMPIC AIRLINES: another party on the way to Greece―passenger
again dances in aisle
16)
PHASE III SOAP: two pretty women with nerdy man in center, he
compliments one for smelling good, then asks the other to
dance―this soap does more than make you smell good―starts
fondling her naked shoulder―sex
17)
RHEINGOLD BEER; truck drivers park big rig, then off to cafe for a beer
and dinner―New Yorkers either have it or they don't
18)
CLARK SOUR LEMON GUM: white youngsters dance jerk to rock
music―"SOUR LEMON" voice in background
19)
VITALIS HAIR CREAM: "Who says men don't care about their
hair?"―montage of different men looking at and stroking their
hair
20)
SYLVANIA Television: man looks like a conservative banker―but if
you have a color television set, you'll see his clothing is really
colorful―good way to show how misleading black and white TV can
be―also color can be off, and he shows how distorted color affects
picture―lengthy commercial, about 5 minutes―7 things you
should know about color television
21)
AFNB: bank―shows many things for which you could use your bank
charge card―vacation, children, new clothes―AMERICAN
FLETCHER NATIONAL BANK―John Doremus voice-over
22)
ECKRICH SMOKED SAUSAGE: sausage kebobs close-up―
23)
BAN SPRAY DEODORANT: just what I always wanted―just what you
always needed―man with shaving cream on his face
[low sound/reddish/poor quality]
24)
CAMEL CIGARETTES: man on Wall Street on Sunday walks a mile for a smoke
[low sound/reddish/poor quality]
25)
JOHNSON'S BABY POWDER: woman sweating in hot shoe store―her mother
would know [low sound/reddish/poor quality]
26)
SAVARIN Coffee: "El Exigente" buying coffee in jungle
[low sound/reddish/poor quality] (Clio winner for 1967)
27)
DOMESTOS CLEANSER: Orson Welles voice-over―kill all known germs
dead [low
sound/reddish/poor quality]
28)
FRUIT OF THE LOOM HOSIERY: two hoods and a moll plan robbery―she
pulls gun and steals the stockings [low sound/reddish/poor quality]
29)
AERO SHAVE: Arab belly dancer and mysterious desert―man shaves
without water―ethnic [low sound/reddish/poor quality]
30)
EASY-OFF HOUSEHOLD CLEANER: woman throws bacon grease and vacuum dirt
into a big fan―then cleans
[low sound/reddish/poor quality]
31)
EASY-OFF OVEN SPRAY: clean oven [low
sound/reddish/poor quality]
32)
NABISCO TOASTETTES: boy escaping out bedroom window―little girls
also running away from breakfast―flaky pastry tarts for the
toaster [low
sound/reddish/poor quality]
33)
THE MIDLAND BANK: British commercial for visual puns―include T H I
N K/foreign [low sound/reddish/poor quality]
34)
LIGHTWORKS MAKEUP: colorful late 1960s imagery
[low sound/reddish/poor quality]
35)
DOP SHAMPOO BY L'OREAL: pretty blonde drives Jaguar through car wash to
wash her hair /British commercial―foreign [low sound/reddish/poor
quality]―model is Patti Boyd Harrison Clapton, George Harrison's
first wife who later married Eric Clapton
36)
SENIOR SERVICE CIGARETTES: The Changing Face of China images of
reflections in a canal―no words/British commercial―foreign
[low sound/reddish/poor quality]
37)
FORD THUNDERBIRD: the 1968 "Hot Bird" is 2-door
model―pretty woman says "Fly, fly, fly to me,
bird"―sexuality―also "the cool Bird" is a
4-door model [low
sound/reddish/poor quality]
38)
HUNT'S TOMATO PASTE: Dutch-American woman makes her Italian-American
husband Italian-tasting spaghetti―he is skeptical
[low sound/reddish/poor quality]
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