|
1)
BRILLO: "He said you're mine forever" but she got the dirty
pans until Brillo freed her for love―British
Commercial―FOREIGN―humorous
2)
BRILLO: same as No. 1
3)
BRILLO: woman a regal couch set free―British Commercial
―FOREIGN humorous short version of No. 1, 2
4)
BRILLO: "She thought marriage was a bed of roses―until she
saw the mess in the kitchen. there
were pans―dirty pans." British
Commercial―FOREIGN
5)
BRILLO: "Yesterday she was a prisoner of dirty pans.
Brillo set her free."―mesmerized woman walks down
sumptuous staircase―British Commercial―FOREIGN―short
6)
BRILLO: same as No. 5
7)
BRILLO: "He swept her into his arms, then dropped her into the
sink. It was a lifetime of
dirty pans"―then Brillo arrived―British
Commercial―FOREIGN
8)
BRILLO: short version of No. 7
9)
BRILLO: "He promised her his worldly goods, but all she got was
pans―dirty pans"―"then one day Brillo broke into
her prison"―Segue to DOBIE SCRUBBER demonstrated
―British Commercial―FOREIGN
10)
BRILLO: short version of No. 9
11)
BRILLO: Mrs. Grossman of New York testifies that she cleaned "uncleanable"
pot with Brillo―lasts longer
12)
BEADS O'BLEACH: write the claims on clothing―from PUREX―for
miracle fabrics
13)
BRILLO: same as No. 10
14)
BRILLO: same as No. 1
15)
BRILLO: Arnold Stang as doctor sings that pans has "soap pad itis"―compared
with Brand X
16)
BRILLO: same as No. 5―short
17)
BRILLO: same as No. 1
18)
VO5 LEMON-YELLOW CREAM RINSE: for tangle-free hair
19)
CALM SPRAY POWDER DEODORANT: spray arms of sunbathers with two different
deodorants
20)
ALBERTO VO5 HAIR DRESSING: girl getting dry hair on the beach―the
weatherbeater
21)
VO5 HAIR SPRAY: with Mirol―even in rainstorm
22)
KEN-L RATION DOG FOOD: butcher thinks it is beef―Special Cuts dry
23)
VO5 HAIR SPRAY: with Mirol―in rainstorm―same as Nos. 21, 23
24)
VO5 SHAMPOO: for frequent shampooers―young woman with flip
hairstyle of 1960s
25)
WCAU TV 10: Philadelphia―still placard
26)
CALM DEODORANT: same as No. 19
27)
VO5 HAIR SPRAY: same as Nos. 21, 23
28)
ALBERTO VO5 HAIR DRESSING: sunbather―same as No. 20
29)
VO5 HAIR SPRAY: same as Nos. 21, 23, 27
30)
KEN-L RATION SPECIAL CUTS: Irish setter with dry dog food that fooled 39
butchers
31)
FORMULA S: headache pain buildup―can leave your head feeling like
this―woman's head is circled a pressure builds up―from
1950s―for sinus headaches―fantasy
32)
FORMULA S: man is on time for meeting, but has sinus headache
33)
PRO TOOTHBRUSH: pretty woman and brush with tip-tuft bristles―one
even has fluoride treatment of bristles
34)
FORMULA S: same as No. 31
35)
FORUMLA S: same as No. 32
36)
LISTERENE ANTISEPTIC: college-age brother gives his sister
Listerine―so she'll impress his roommate―sex
37)
LISTERENE ANTISEPTIC: woman painter needs it to attract male
painter―sex
38)
LISTERENE ANTISEPTIC: rock group―girl singer has bad
vibrations―drummer and black guitarist advise leader to use
mouthwash―now she grooves with him―"great vibrations,
David"―counterculture
39)
LISTERENE ANTISEPTIC: Greg Mullavey has bad breath―can't win heart
of woman with untrained dog
40)
LISTERENE ANTISEPTIC: basketball players in locker room―black and
white players learn from team captain about mouthwash and
dates―sex
41)
LISTERENE ANTISEPTIC: surfboarder can't attract "chicks" in 2
weeks on beach―buddy gives him mouthwash and he gets the
girl―sex
42)
LISTERENE ANTISEPTIC: model Margot has bad breath―uses it and wins
the photographer
43)
LISTERENE ANTISEPTIC: family reunion―old man uses it to get granddaughter's
hug
44)
LISTERENE ANTISEPTIC: middle-aged factory worker has it―gets bonus
after using it
45)
LISTERENE ANTISEPTIC: kids come in from snow blizzard―mom runs
them upstairs for a gargle to fight colds―THIS ONE WAS RULED
MISLEADING BY FCC―removed from the air
46)
COMMAND HAIR DRESSING: kinescope―in Florida Everglades
47)
RISE SHAVING CREAM: Brooks Robinson of baseball Baltimore uses
it―kinescope
48)
WILLIAMS LCTRIC SHAVE: put wings on your electric razor―kinescope
49)
BAN DEODORANT: talked his girl into eloping―with someone
else―kine
50)
BAN DEODORANT: girl on phone―boys call her―kine
51)
BAN DEODORANT: couple in movie
52)
BAN DEODORANT: will my dreams come true?
53)
MUM DEODORANT: police shootout―good old Mum works for him
kine
54)
POISE DEODORANT: three formulas for different women―kinescope
55)
BAN DEODORANT: poor kinescope
56)
ARRID WHIRL-IN DEODORANT: woman stuck to roll-on―poor kinescope
57)
RIGHT GUARD DEODORANT: football quarterback―two second by the
clock song―gives you 24-hour protection―kine
1)
KODAK Film: boy running through field―how do you tell your son
he's important to you―save his childhood in movies―excellent
color
2)
SHIELD SOAP: double-perforated silent―woman bathes
3)
SINGER SEWING MACHINES: women who make clothes and decorate
house―from $59.50
4)
SINGER SEWING MACHINES: zigzag stitching
5)
SINGER SEWING MACHINES: four different zigzag machines are displayed
6)
SINGER SEWING MACHINE: old-fashioned machine in action―nostalgic
ad recreates 1892 and woman sewing at home with husband and her new
machine―first zigzag machine―SEGUE to modern time for
zigzags
7)
SINGER SEWING CENTERS: Singer floor care SPECIAL SALE― vacuum
cleaner is on sale―also rug cleaner/floor polisher is on
sale―
8)
POND'S COLD CREAM: "run little homemaker"―stereotypical
day at home working and raising baby―now do something for yourself
before HE comes home―give yourself a cleaning with this
cream―"replaces precious oils that tension drains
away"―cool like snowflakes against your face―fantasy
sexist
9)
POND'S COLD CREAM: "run little career girl"―secretary
runs all day―now does something wonderful for herself before she
meets HIM―cool like snowflakes against your face―fantasy
sexist
10)
POND'S ANGEL FACE MAKEUP: woman explains the difference between Angel
Face and other brands―smooth look―costs 59 cents
11)
POND'S ANGEL FACE MAKEUP: stress the new slimmer compact ―woman
applies it―costs $1.25
12)
KODAK INSTAMATIC Movie CAMERA AND PROJECTOR: baby ducks, a puppy, and a
baby
13)
POND'S HAND LOTION: the liberated woman―she is cleaning the chain
on her motorcycle―"keep a bottle in your repair kit, 20th
century lady"
14)
GROOM & CLEAN HAIR DRESSING: mermaid―put grease on hand and
cleans it with this hair tonic
15)
RAINBO BREAD: make pizza miniatures with this white bread
16)
PATIO COCKTAIL TACOS: mini tacos for parties―frozen
17)
PATIO COCKTAIL TACOS: same as No. 16
18)
RCA: short statement re the company working in computers and home
entertainment
19)
MURINE: help for "eye pollution"―tears are not enough
20)
KEN L RATION SPECIAL CUTS: looks like beef, but it's dry dog
food―older woman flirts with Rolf, but he likes Heidi the
dachshund
21)
RCA: same as No. 18
22)
BRILLO: "Yesterday she was a prisoner of dirty pans.
Brillo set her free."―mesmerized woman walks down
sumptuous staircase―British Commercial―FOREIGN―short
23)
BRILLO: woman sitting on regal couch has been set free―British
Commercial―FOREIGN―humorous
24)
SCOTTIE TISSUES: five incredible strong sneezes―second one is
Peter Boyle
25)
SCOTTOWELS: paper towels hard to throw away
26)
BRILLO: "He swept her into his arms, then dropped her into the
sink. It was a lifetime of
dirty pans"―then Brillo arrived―British
Commercial―FOREIGN
27)
SCOTTOWELS: same as No. 25
28)
SCOTT TISSUE: man rolling out the complete roll to prove it's 350 sheets
longer―also No. 48
29)
BRILLO: compared to other grand on a scale
30)
BRILLO: "He promised her his worldly goods, but all she got was
pans―dirty pans"―"then one day Brillo broke into
her prison"―British Commercial―FOREIGN
31)
BRILLO: "He said you're mine forever" but she got the dirty
pans until Brillo freed her for love
32)
BRILLO: has 100-watt shine―short
33)
BRILLO: has the 100-watt shine―soapier too
34)
BRILLO: same as No. 30―but longer to include references to DOBIE
SCRUBBER
35)
BRILLO: same as No. 31
36)
BEADS O'BLEACH: write the claims on clothing―from PUREX―for
miracle fabrics
37)
BRILLO: Spanish language commercial―it cleans brilliantly
38)
BRILLO: same as No. 29, 39
39)
BRILLO: same as No. 29, 39, 42
40)
BRILLO: Spanish―same as No. 37
41)
BRILLO: animated pot and kettle―sung in calypso rhythm―has
99 squeezes in this soap pad
42)
BRILLO: same as Nos. 29, 38, 29
43)
BRILLO: same as 34 with DOBIE SCUBBER segment
44)
BRILLO: same as No. 43
45)
BRILLO: "She thought marriage was a bed of roses―until she
saw the mess in the kitchen. there
were pans―dirty pans." British
Commercial―FOREIGN
46)
BRILLO: same as No. 22
47)
ABSORBINE ARTHRITIC PAIN LOTION: adults compare arthritis
pains―lotion is no cure, just pain relief
48)
SCOTT TISSUE: roll out toilet paper―same as No. 28
49)
MENTHOLATUM DEEP HEATING RUB: crowds on street shopping―man home
from the office needs it, so wife rubs in into his sore
shoulder―good for temporary relief of arthritis and rheumatism
50)
MENTHOLATUM DEEP HEATING RUB: how many of these shoppers will soon have
sore joints?―woman in laundromat
51)
MENTHOLATUM OINTMENT: sneezing baby and man rub on this ointment [like
Vick's Vap-o-Rub] for quick relief―in vaporizer too
52)
MENTHOLATUM DEEP HEATING RUB: some of these shoppers will soon have
aches and pains―"will you?"―woman decorating a
cake
53)
MENTHOLATUM OINTMENT: same as No 51
54)
MENTHOLATUM DEEP HEATING RUB: how many of these shoppers will need
it―same as No. 49
51)
MENTHOLATUM OINTMENT: same as No. 51, 53
1)
RALSTON RICE CHEX: introduced as a new cereal―for after-school,
snack or for breakfast―1950s
2)
RALSTON WHEAT CHEX: "smokin' rockets" says announcer as
animated spaceship flies by―kid plays Ping-pong with
"power-plus" of this cereal―from SPACE PATROL TV show
3)
AJAX LAUNDRY DETERGENT: "break through to a whiter shade of
clean"―color kinescope
4)
BAGGIES: alligator speaks of new plastic bags
5)
POST SUGAR CRISPS: Sugar bear saves the day as Blob kidnaps monsters
6)
ST. LOUIS CARDINALS BASEBALL GAME Opening: brought to you by Budweiser
Beer, Shell Oil Company, Camel Cigarettes―from 1960s
7)
BURRY'S SCOOTER-PIE: boy with deep voice―15 seconds
8)
JELL-O GELATIN: people who like to eat―montage of people
eating―"There's always room for Jell-O"
9)
REEF MOUTHWASH: spoof of MAN FROM UNCLE TV show―two guys hand by
thumbs as water rises―one explains that the other needs a better
mouthwash
10)
BURRY'S SCOOTER-PIE: has eleven heavenly bites―same as No. 7
11)
OLD DOMINION TOURS: kinescope of ad for tour of Virginia ―from
WXEX-TV in Richmond―from American Petroleum Institute encouraging
more driving to use gasoline
12)
ACCENT DECOR: redecorate your bathroom―Regency design created by
William Pallman
13)
ARMSTRONG EXCELON FLOORING: 1960s woman lying on her new
floor―more vinyl
14)
ESSKAY BACON: Virginia Graham broiling bacon and cheese
sandwiches―hickory smoked bacon―1960s―"made up to
a standard, not down to a price"
15)
VEL DISHWASHING LIQUID: Carol Reed demonstrates in kitchen
16)
LESTOIL: woman shopping buys a second bottle of this household
cleaner―1950s
17)
LESTOIL: boat skipper says it's great for cleaning decks, even bilge
18)
LESTOIL: mechanic in garage uses this cleaner
19)
LESTOIL: man cleaning his car with it
20)
LESTOIL: mommy cleaning up after her child―crayons on the wall
21)
LESTOIL: woman in kitchen―real cleaning power
22)
CODE 10 HAIR DRESSING: invisible man spooks man on diving board―it
disappears into your hair―fantasy from Colgate
23)
CODE 10 HAIR DRESSING: same as No. 22
24)
PSA: dog named Gillis running home―his owner was wounded in
Vietnam and is coming home soon―Red Cross was there to help him in
Vietnam
25)
NATURAL GAS HEATING AND COOLING: Los Angeles County Museum of Art uses
gas because it burns clean
26)
French'S INSTANT MASHED POTATOES: woman shopping in vegetable market
27)
French'S GRAVY MIXES: "gravy insurance" as wife serves her man
28)
French'S MUSTARD: spritz mustard in hot dogs, sandwiches,
etc.―push button" mustard
29)
French'S INSTANT MASHED POTATOES: woman shopping in meat market
30)
BURRY'S SCOOTER-PIE: giant rock and roll trio―with free hand
puppet in each box
31)
BURRY'S MR. CHIPS: animated little man
32)
EMENEE POLYCHORD ELECTRIC ORGANS: short
33)
KODAK INSTAMATIC Movie CAMERA: Super-8 movies "the nearest thing to
life itself"―on Christmas day
34)
French's WORCESTERSHIRE SAUCE: hamburger cooked in it is a "sizzle
burger"
35)
French's COUNTRY STYLE INSTANT MASHED POTATOES: sing about "country
style"
36)
BURRY'S SOUPER FISH CRACKERS: Wally Whale, Orville Octopus, and three
others in this fish-shaped crackers
37)
BURRY'S SCOOTER-PIE: giant rock and roll trio―with free hand
puppet in each box―NOT the same as above
38)
French's SPAGHETTI SAUCE MIX: Harvey can't tell difference
39)
BURRY'S GAUCHO COOKIES: elephant enters supermarket―wants 49 boxes
of these cookies with peanut
40)
BURRY'S COOKIES: get a official Green Hornet Bike
badge―applications free on boxes of 4 different types of
cookies―for BATMAN premium see V54/37
41)
BEECH-NUT CHEWING GUM: white calypso group sings and dances for various
flavors―early 1960s
42)
NEW YORK HERALD-TRIBUNE: young Tom Bosley as Fiorello LaGuardia reads
the funny papers―urges you to spend nickel to buy this newspaper
43)
CRESLAN CARPETING FIBRE: flying carpet―fantasy―1962 ad
explains the strengths of this material from Cyanamid
44)
JOHNSON'S PLEDGE FURNITURE WAX: Bill Shipley with woman waxing
table―in the time it takes to wind a clock she can dust a table
45)
JOHNSON'S PLEDGE FURNITURE WAX: Bill Shipley telephones―that's all
the time it takes to spray and dust
46)
JOHNSON'S PLEDGE FURNITURE WAX: free dust cloth with Pledge―it is
under the cap
47)
JOHNSON'S PLEDGE FURNITURE WAX: Bill Shipley plays
"Chopsticks" as woman waxes the piano
48)
JOHNSON'S PLEDGE FURNITURE WAX: Bill Shipley with woman waxing table
1)
MRS. PAUL'S FISH FILETS: shopping in supermarket
2)
HEINZ SALAD DRESSING: rich, clingy―new barely pourable dressings
3)
HEINZ SALAD DRESSING: same as No. 2
4)
HEINZ SALAD DRESSING: unforgettable dressings
5)
STERLING OPTICAL: Steve Allen plugs emergency replacement
plan―Sight-Line―90 store to serve you, just call for
replacements
6)
STERLING OPTICAL: Steve Allen plugs optometrists
7)
MOVE Promo: title is SHHH!
8)
TAYLOR WINES; Taylor Territory―upstate New York
9)
VIGAROL HAIR RELAXER: black couple embracing―she talks
10)
MRS. PAUL'S FISH FILETS: goes with many things
11)
MRS. PAUL'S FISH FILETS: shopping cart―same as No. 1
12)
WEAVER FROZEN FRIED CHICKEN: housewife prepares it
13)
MRS. PAUL'S FISH FILETS: hubby can't make dinner―wife extols
virtues of fish
14)
French's MUSTARD: woman emphatically prepares sandwich
15)
French's SLOPPY JOE MIX: Susan is little girl who likes this
16)
French's MUSTARD: same as No. 14
17)
French's WORCESTERSHIRE SAUCE: make a sizzle burger by frying meat in
WORCESTERSHIRE sauce and butter
18)
BURRY'S SCOOTER-PIE: giant rock and roll trio―with free hand
puppet in each box
19)
BURRY'S FUDGE TOWN COOKIES: animated elves
20)
BURRY'S SUPERFISH: animal shaped crackers float in BOY'S soup
21)
BURRY'S SCOOTER-PIE: giant rock and roll trio performs
22)
PHILIPS 66 GASOLINE: cash prizes―announce that FLYING A is now
Phillips 66
23)
LARK CIGARETTES: Lark truck is in Houston
24)
French's MUSTARD: "The Cookout"―man barbeques
25)
French's Instant Mashed Potatoes: woman shops in open market―but
buy dread potatoes
26)
NATURAL GAS APPLIANCES: nostalgic―young family moved from small
apartment to two-bedroom home, then moved again, eventually to
mansion―heating, cooking, air conditioning
27)
RINSO DETERGENT: women wear sunglasses―Sunshine White
28)
French's MUSTARD: sandwich―same as Nos. 14, 16
29)
KODAK INSTAMATIC Movie CAMERA: man flies gyrocopter to get around in
modern way―films, the modern way
30)
French's SPAGHETTI SAUCE MIX: man compares mix and homemade
31)
BURRY'S SCOOTER-PIE: giants sing―same as No. 18
32)
BURRY'S FUDGE TOWN COOKIES: same as No. 19
33)
LISTERENE MOUTHWASH: Sam Snead helps golfer with bad breath
34)
KODAK HOME Movies: Instamatic camera and projector
35)
PAN AMERICAN AIRLINES: urges flying to London, Paris, Rome this
year!―with Extra Cities Plan, too
36)
KODAK INSTAMATIC Movie CAMERA and PROJECTOR: "Try to Remember"
is sung over sentimental home movies―little boy with
kite―"Now more than ever, the nearest thing to life
itself."
37)
BURRY'S GAUCHO COOKIES: elephant enters supermarket―wants 49 boxes
of them―Batmobile premium offer for 75 cents―on packages of
Gaucho and other Burry's cookies―from Batman TV craze of late
1960s (for GREEN HORNET premium see V53/40)
38)
PSA: "God's work must be our own"―from religion in
American Life (8 seconds)
39)
AMERICAN DAIRY ASSOCIATION: The Energetics―four white sing and
dance for milk
40)
AMERICAN DAIRY ASSOCIATION: The Energetics for milk
41)
AMERICAN DAIRY ASSOCIATION: The Energetics again for milk
42)
AMERICAN DAIRY ASSOCIATION: The Energetics still again
43)
AMERICAN DAIRY ASSOCIATION: The Energetics once more
44)
AMERICAN DAIRY ASSOCIATION: The Energetics
45)
AMERICAN DAIRY ASSOCIATION: The Energetics
46)
AMERICAN DAIRY ASSOCIATION: The Energetics
47)
SCHICK STAINLESS STEEL BLADES: just shaved 15 white barbers
48)
SCHICK STAINLESS STEEL BLADES: just shaved 15 white men―announcer
makes it 16―30 seconds
49)
SCHICK STAINLESS STEEL BLADES: shaved 15 men―focus on number
15―1 minute spot
50)
VO5 NATURAL ONE HAIR SPRAY: long-haired guy uses it―blonde crawls
all over him
51)
CASCADE DISHWASHING LIQUID: explains Cloroshean ingredient
52)
VO5 HAIR SPRAY: Is your hair spray really new?"―not unless it
makes hair soft and supple―with vy-tral-D―1 minute
53)
VO5 HAIR SPRAY: Is your hair spray really new?"―shorter
version of Number 52
54)
VO5 HAIR SPRAY: improved with vy-tral-D―proof: blonde wig sprayed
with two different sprays―VO% side is better―crystal clean
and now crystal clean―1 minute
55)
VO5 HAIR SPRAY: shorter version of No. 54
56)
LA PALINA PANATELAS: special offer top men passing cigar store―buy
5 for a dime each, get another free―man who does not smoke made to
feel that he is really missing something
57)
CRISCO OIL: daughter advises mom on frying with this new
oil―available in limited areas
1)
DRIVE DETERGENT: opening to special TV show with Miss America of
1967―with Henry Fonda and Michael J. Pollard in early 1968, segues
to commercial for "the hungry detergent" with En-zolve―Pac-Man
characters
2)
DRIVE DETERGENT: Jane Giroux, Miss America of 1967 does commercial in
stained smock―Pac-Man characters
3)
DRIVE DETERGENT: eats stains―man sprays catsup on his
wife―Pac-Man characters
4)
DRIVE DETERGENT: eats stains―mom spills juice on her
dress―Pac-Man characters
5)
DRIVE DETERGENT: Giroux is back with dress washed
6)
DRIVE DETERGENT: man on picnic splashes himself―Pac-Man characters
7)
DRIVE DETERGENT: Giroux statistically explains Oklahoma City to
viewers―use Drive―closing spot in Finda special
8)
KELLOGG'S REQUEST PACK: send kids away―unknown Peter Marshall is
on camera explaining this adult breakfast cereal selection
9)
FAYGO SODA POP: kids at store want red pop―Hal Peary is the
storekeeper
10)
SKIPPY PEANUT BUTTER: Annette Funicello and little girl
11)
ALKA-SELTZER: "the old one-two" hits Dick Van Patten on
airplane―with Marvin Kaplan
12)
TOP CHOICE DOG FOOD: looks like hamburger―with Parley Baer
13)
CASHMERE BOUQUET SOAP: Joanne Jordan delivers pitch
―live from 1950s
14)
LORNA DOONE SHORTBREAD COOKIES: woman slices stick of butter―more
butter than ever―live from 1950s
15)
PAN AMERICAN Coffee BUREAU: 8 seconds―one tablespoon of coffee per
cup―"make it often, make it right"―1950s
16)
no product named: no voice track―spot for hair-care product has
model showing off her hair―1950s
17)
MAX FACTOR GOLDEN HONEY MAKEUP: Apricot color makeup, and
mascara―Canadian Commercial delivered in French by a non-native
speaker
18)
SATURDAY EVENING POST: scene of assassination of the Nazi Heydrich
written up in this week's POST―June 18, 1960―-delivered by
Art Fleming―kinescope
19)
VEL LIQUID DETERGENT: Carol
Reed delivers live commercial
20)
FAB DETERGENT: comedy spot with young Paul Lynde filming a
commercial―interrupted by director, but stage hands explain how
good it really is―celebrity
21)
SYLVANIA Television: little girl pressing nose on TV store window―Halolight
TV, surround lighting―the look of the future on the TV set of the
future
22)
SYLVANIA SOFTLIGHT AND COOL LIGHT BULBS: two couples playing
cards―harsh light―new tinted bulbs are the answer
23)
SYLVANIA SOFTLIGHT BULBS: wife can stay pretty at dinner while husband
get enough light―pink radiance
24)
SYLVANIA SOFTLIGHT BULBS: woman explains difference
25)
FRESH STICK DEODORANT: for a woman's vitality years―when you
perspire like many tiny fountains, glands are most active―also
cream or roll on, NO SPRAY YET
26)
LARK CIGARETTES: you oughta change to charcoal...15 seconds
27)
KODAK INSTAMATIC CAMERA: mom shots pictures of daughter in bedroom
28)
SCOTTIES TISSUES: man pulls different color Scotties Calypso Colors
tissues from box―goes wild pulling them
29)
SCOT TISSUE: man counting the greater number of sheets in this toilet
paper roll―wife locks him in closet
30)
SWEETA SWEETENER: this "Sweeta girl" walks across snow
31)
SWEETA SWEETNER: here "sweeta girl" walks along beach
32)
UNDERWOOD PRESTIGE ELECTRIC TYPEWRITER: this girl [secretary] has gotten
the ultimate compliment―a new electric
typewriter―1950s―can balance a pencil on it while in
operation
33)
OLIVETTI-UNDERWOOD CALCULATOR: man uses his new large, noisy adding
machine―Canadian Commercial
34)
OLIVETTI LETTERA 32 TYPEWRITER: dad brings home a present of a small
portable typewriter
35)
PHASE III SOAP: lion, lamb symbolize strong and soft
36)
TWICE AS NICE SHAMPOO: shampoos and conditions in one
37)
PAN AMERICAN AIRLINES: jets to Europe―flies more jets to Europe
than anyone
38)
DOVE SOAP: dry skin problemed woman
39)
IMPERIAL MARGARINE: woman returns Imperial instead of the one she
borrowed―she feels like a queen
40)
PAN AMERICAN AIRLINES: kids play hopscotch across from Eiffel
Tower―Extra Cities Plan―pay one fare and stop off at any
cities along the way
41)
PAN AMERICAN AIRLINES: worked 50 weeks for vacation in
Hawaii―stewardesses are called "girls"―scenes of
Hawaii
42)
PAN AMERICAN AIRLINES: round the world―Flight 2 from New
York―pay one fare and spend as long as a year making the complete
trip―about $1,300
1)
XEROX: copier delivered to town hall―even send pictures over the
telephone―today Xerox is involved with computers, micrographics,
etc.
2)
CAPTAIN CRUNCH CEREAL: Jean Lafront tries to steal Crunchberry
bush―animated
3)
WINK: Canada Dry citrus soda pop
4)
CANADA DRY: girl gangsters―roaring 20's motif with women only
5)
ALKA-SELTZER: Marvin Kaplan and "the old
one-two"―bachelor party
6)
ALKA-SELTZER: bowling team has upset stomachs―"plop, plop,
fizz, fizz..."—one of the bowlers singing the ditty is Morgan
Freeman celebrity
black
7)
ALL: cold-water detergent―for colors!
8)
TV 10 WCAU-TV PHILALDELPHIA: station logo
9)
ONE-A-DAY VITAMINS: women's activities means more iron is
needed―more than a man
10)
BAN DEODORANT: poor kinescope―activity at night―takes the
worry out of being close―roll-on
11)
ARRID DEODORANT: Dick Clark delivers cream deodorant pitch on American
Bandstand
12)
BAN DEODORANT: same as #10
13)
BAN DEODORANT: same as #10
14)
FRESH STICK DEODORANT: kinescope of woman at typewriter―she uses
product, but boss has still not asked her to lunch―sexist
15)
SECRET DEODORANT: Katy Winters advises bride how to keep cool during
wedding ceremony―kinescope
16)
SECRET DEODORANT: two women at supermarket―one advises the
other―Katy Winters
17)
KODAK INSTAMATIC M 6 Movie CAMERA: perfect gift
18)
KODAK Movie SYSTEM: 8mm camera and movie projector couple watching film
of their son with a kite
19)
KODAK Movie SYSTEM: gift on Christmas day―"the nearest thing
to life itself"
20)
LISTERENE THROAT LOZENGES: woman uses them to relieve sore throat and
sing in church choir
21)
PSA: "God Is Dead" and all the problems of 1960s
America―cites John F. Kennedy―a person can change the
world―from Advertising Council
GREAT AD!
22)
BURRY'S SUPER FISH CRACKERS: circus music as boys put animal crackers in
his soup
23)
BURRY'S SUPER FISH CRACKERS: 30 second version of #22
24)
PSA: little girl on beach―disaster headlines―it could happen
to her―Red Cross there to help
25)
KODAK INSTAMATIC Movie CAMERA: woman walks on sandy beach remembers her
baby who is now grown―films recapture babyhood―very
sentimental
26)
KODAK INSTAMATIC Movie CAMERA: same as #25
27)
LUX SOAP: young woman spreads cream on her face and counts 10 seconds to
soften her skin―others in Japanese, German, and other languages
too
28)
LUX SOAP: mom and baby daughter count to ten to soften skin
29)
ALL DETERGENT: fat man spilled chocolate syrup on his white
T-shirt―submerges himself in water, twists like a washer, and
cleans stain
30)
PAN AMERICAN AIRLINES: "don't leave the country without
us"―8 second
31)
PAN AMERICAN AIRLINES: Flight 2 is round the world―for one
fee―as many stops as you like―about $1,300
32)
SCOTT TOILET TISSUE: roll out brands of toilet paper to see which is
longest―fall over cliff―350 sheets longer
33)
KODAK INSTAMATIC Movie CAMERA: boy on rope-swing on tree limb―save
your moving world
34)
LIBBY'S CANNED FRUITS: folk singers for low calorie fruits
35)
LISTERENE MOUTHWASH: daughter tells dad to use this to kill bad
breath―he makes the sale―ALSO now in tablets for bad breath!
B&W
36)
LISTERENE MOUTHWASH: actress Nan is not a perfect Juliet―she has
bad breath―friend recommends this―she wins Romeo! B&W
37)
LISTERENE MOUTHWASH: announcer Dan Donaldson above clinic where
scientists measure bad breath―only Listerine lasted through the
mealtime
38)
PEPSODENT TOOTHPASTE: kicky young couple cavorts―strobe lights
39)
IMPERIAL MARGARINE: dad tastes it at dinner table and gets a
crown―to the glee of family
40)
LISTERENE MOUTHWASH: hairdresser losing customers because of bad
breath―co-worker recommends Listerine―gets new customers and
old ones come back
41)
CHUNG KING FOODS: woman in the shoe―but she knew what to
do―serves canned Chinese food
1)
ABSORBINE FOOT POWDER: man home from work with tired
"dogs"―that really are beagle dogs―contains
YG-7―scientific instruments shown―fantasy ad
2)
KODAK: Promo from Gentle Ben
3)
KODAK and RCA: signature announcement from DISNEYLAND
4)
RCA and KODAK: signature announcement from DISNEYLAND
5)
RCA and KODAK: another signature announcement from DISNEYLAND
6)
RCA and KODAK: signature announcement from DISNEYLAND
7)
KODAK: silent short spot
8)
RCA and KODAK: same as No. 4
9)
KODAK: Christmas gift suggestions―girl gets a camera under the
tree―mom and dad in car driving in rain―folk song background
10)
HALEY'S M-O: woman wonders what laxative to but―B&W
kinescope―poor quality―triple action laxative
11)
SAL HEPATICA: constipation is faulty rhythm―you need a laxative on
rhythm and sour stomach
12)
ROLAIDS: man explains and demonstrates―stomach drips drips
drips―kinescope―47 times its weight―animation
13)
PHILLIPS MILK OF MAGNESIA: woman get nervous stomach when everything
goes wrong―kinescope
14)
ALKA-SELTZER: wonderful spoof on animated stomachs and
headaches―mechanical man who takes pills and has drip drip drip
stomach with headache―but people have Alka- Seltzer
alternative―mechanical man wishes he was a person―fuzzy
kinescope, but great satire
15)
CONTAC: continuous action capsule―kinescope
16)
MENTHOLATUM DEEP HEATING RUB: some of these shoppers will soon have
aches and pains―"will you?"―woman in laundromat
subs it on
17)
MENTHOLATUM DEEP HEATING RUB: crowds on street shopping―man home
from the office needs it, so wife rubs in into his sore
shoulder―good for temporary relief of arthritis and rheumatism
18)
MENTHOLATUM DEEP HEATING RUB: how many of these shoppers will soon have
sore joints?―woman decorating cake in kitchen rubs it on
19)
MENTHOLATUM DEEP HEATING RUB: how many of these shoppers will need
it―same as No. 18, 36
20)
MENTHOLATUM OINTMENT: sneezing baby and man rub on this ointment [like
Vick's Vap-o-Rub] for quick relief―in vaporizer too
21)
MENTHOLATUM DEEP HEATING RUB: same as No. 16
22)
MENTHOLATUM OINTMENT: same as No. 20
23)
MENTHOLATUM OINTMENT: longer version―with male announcer, instead
of a woman as above―for chapped lips, too
24)
VIGRIN: 5-minute pitch for VIGRIN salesmen at conference―for 1962
sale push―John Cameron Swayze with Roger Price on ABC news
set―they do a little act to plug ABC's average of reaching
4,215,876 homes every night―with average of 3.8 viewers per
set―then Norman Spry comes in to show the distribution of the
VIGRIN print advertisements―then comes president of Squibb comes
to discuss reliance of Squibb on television―$6 million in
advertising―good film to show the commercialization of TV
News―to have Swayze plugging on the set
25)
BRILLO: Arnold Stang as the Man from B.R.I.L.L.O.―sings
and compares Brillo soap pads to Brand X―he has no Brooklyn
Jewish accent in this comical spot―has British accent
26)
BRILLO: another comic song from comedian in beret―no
accent―8 seconds
27)
BRILLO: Prudence Potts the Pan Inspector" animated old lady on
bicycle―helps woman clean her kitchen―floors, countertops,
as well as the regular uses
28)
LADY SCOTT TISSUES: ultra pink, yellow, blue, and green facial
tissues―pretty women blow their noses, but not their chic
29)
BRILLON SOAP PADS: new nylon soap pad from Brillo―kicky 1960s
singing group in background―three layers thick
30)
STRIPE TOOTHPASTE: four play rings offered as premium to kids who buy
this product―woman with cowboy hat is host of children's afternoon
show―send to Rings, Box 222, Philadelphia 5, PA―this is
kinescope from a children's TV show―then she blows the whistle
ring―segues then to a cartoon
31)
BOSCO MILK AMPLIFIER [CHOCOLATE DRINK MIX]:
"The Bosco Christmas Party" is from another kinescope
from children's TV show―with Captain Jolly, Jingles, the King,
Cecil B. Rabbit―Captain Jolly rings a bell to introduce the first
cartoon―then Cousin Herman arrives for the Christmas party and
Captain Jolly takes him to the punch bowl for Bosco chocolate milk
drink―then he rings the bell for the next cartoon―5 minutes
32)
THE POPEYE CLUB: opening minutes from children's show on with Officer
Don from Atlanta television station―many Brownies from Decatur are
among visitors―segue to DUNCAN IMPERIAL YO-YO commercial with
Uncle Don introducing Charlie Carrano who does all the yo-yo
tricks―from about 1955-56―6 minutes
33)
ONE-A-DAY VITAMINS: woman has family on her shoulders―fantasy
commercial―so she needs vitamins
34)
ALKA-SELTZER: blues harmonica and black announcer as old man sun who
unsettles stomachs―called "Prodigal Sun"
35)
MENTHOLATUM DEEP HEATING RUB: same as No. 18
in kitchen rubs it
on
35)
MENTHOLATUM OINTMENT: same as No, 23
36)
MENTHOLATUM DEEP HEATING RUB: same as Nos. 18, 19
37)
MENTHOLATUM OINTMENT: same as No, 20
38)
MENTHOLATUM DEEP HEATING RUB: same as No. 17
39)
MENTHOLATUM OINTMENT: same as 20
40)
MENTHOLATUM DEEP HEATING RUB: same as No. 18
41)
MENTHOLATUM OINTMENT: same as No. 23
Note:
Reel
Contains J. Walter Thompson Advertising Agency Audition Films―JWT-TV
Workshop
1)
Gertrude Warner for Blue Cross
2)
Joyce Gordon
3)
Marcella Martin―2 spots
4)
Ann Mitchell
5)
Peggy Fenn
6)
Lois Holmes
7)
Adele Ronson
8)
Kay Campbell
9)
Unnamed women for Scott Paper Towels
10)
DWIGHT WEIST―3 spots for Rinso Blue detergent
11)
Dick Van Dyke for Rinso Blue soap detergent
12)
man named Kraft
13)
women―silent posing
14)
Patty Duke as Daisy Fresh for Fresh Roll-On Deodorant―with man
named Allen
15)
Patty Duke ―Mr. Allen plays piano and she sings
Begin
Silent Footage
16)
Ingrid Maier
17)
Gretchen Morris
18)
Sandi Hill
19)
Kim Smith
20)
Susan Van Wyck
21)
several men posing
22)
baby in high chair
23)
little girls
End
Silent Footage
24)
Melvin/Cozart/Murray―mom and two kids
25)
unnamed mom and two kids
Note:
Reel
Contains J. Walter Thompson Advertising Agency Audition Films―JWT-TV
Workshop
1)
JIMMY BLAINE: for Kodak Brownie Starmite camera
Begin
gorgeous Kodachrome color
2)
Art Flemming
3)
Peter Collins
4)
Don Morrow
5)
Cy Harris
6)
Joe Givin
7)
Larry Webber
8)
Jack Smith
End
gorgeous Kodachrome color
9)
five young boys posing―silent
10)
young girl posing―silent
11)
two young boys posing―silent
12)
two unnamed men for 1956 Ford
13)
Bob Brown
14)
two Lewis Charles
15)
two Art Flemming―has clip board for 1956 Ford
16)
three takes of Rosina Pagan in Hispanic ad for Chase & Sanborn
Instant Coffee
17)
five takes of Jan Crockett in Hispanic spot for Chase & Sanborn
18)
Sierra―Hispanic woman sings Spanish comedy song
19)
eight different unnamed couples practice ads for Aunt Jemima waffles as
TV-watching dessert
Note:
Reel
Contains J. Walter Thompson Advertising Agency Audition Films―JWT-TV
Workshop
1)
Mike Keene
2)
Ray Morgan
3)
Jack Brand
4)
Douglas Gregory
Blue Shield
5)
Jimmy Wallington
insurance
6)
Paul Arnold
7)
Truman Smith
8)
Milo Boulton
9)
unnamed man in full kinescope commercial
10)
Barbara Clement
11)
Sandy Brown
silent
12)
Ann Felton
posing
13)
Jeannie Swanson
14)
unnamed woman for Soft-Weve toilet paper
15)
Sandy Brown for Soft-Weve
16)
several unnamed women in profile―silent
17)
woman and little girl―silent
18)
David Kulk―little boy at table―silent
19)
unnamed woman poses her hair―then to Toni hair care products with
same woman
20)
Dianna Van Dervlis: Broadway star for Stripe toothpaste―then she
is interviewed for reactions
21)
three unnamed men for Stripe
22)
unnamed woman
23)
three unnamed men
24)
three groups of two boys―silent
25)
three groups of younger/older sisters for Stripe
VINTAGE
61:
Note
Reel
Contains J. Walter Thompson Advertising Agency Audition Films―JWT-TV
Workshop
1)
Sandy Brown: for Soft-Weve toilet paper
2)
Barbara Clement
3)
George Bryan: for 1962 Ford
4)
Peter Collins
5)
Mark Leonard
6)
Fred Foy
7)
Allyn Edwards
8)
Jack Whittaker
9)
two silent men
10)
Peter McLaughlin & Lynne Galvin
11)
Peter Mclaughlin & Barbara Weingarten
12)
Paul Warren & Ann McLaine
13)
Paul Warren & Nancy Sinclair
14)
Jill Lewis & Wayne Gersoff―kiddies
15)
Bill Maul & Marion James
16)
Bill Maul & Patty Long
17)
Tom McLaughlin
18)
Rick Irons & Isabel Burns
End
JWT AUDITION Films
19)
ALPHA BITS CEREAL: Bugs Bunny and Sylvester Cat eat this cereal
20)
MIGHTY WHITE: the Great Zeeth, an avuncular character with the voice of
Bugs Bunny, takes care of teeth
21)
BOLD DETERGENT: still photo of box of Bold
22)
BOLD DETERGENT: woman cuts out paper doll which dances because Bold
makes clothes brighter―"Blacker blacks, stripier stripes,
redder reds, whiter whites"
23)
TV Promo: The Flintstones
24)
CRISPY CRITTERS CEREAL: Linus, King of the Beasts, eats animal-shaped
cereal in the jungle
25)
KOOL AID: "The Kool Aid Kids in Spain" eat food that is so spicy
they need Kool Aid to cool off―ethnic
26)
STAR KIST TUNA: Charlie the Tuna goes to an agent to find a job, only to
be rejected because he is inferior
27)
U.S. ROYAL RAIN TIRE: cartoon of car driving on winding road that turns
into giant snake
28)
TANG DRINK: Bugs Bunny is in a space ship going to Tang-rila
29)
SUGAR CRISP CEREAL: Bugs Bunny plays with Yosemite Sam―"For
breakfast it's dandy or eat it like candy"
30)
TANG DRINK: Bugs Bunny is a Western bartender who serves Yosemite Sam
Tang
31)
ALPHA BITS CEREAL: postman carries cereal as a snack
32)
TV Promo: Alfred Hitchcock show with Brian Keith
33)
EXCEDRIN ASPIRIN: woman tells how she is helped with aspirin for her
headache and depression
34)
SCORE HAIR CREME: son shows dad how to avoid the greasy look
35)
TV Promo: The Dating Game with Hugh Masakala from South Africa
36)
BELL TELEPHONE: woman walks back and forth when phone rings, which could
be eliminated with an extension phone
37)
TV Promo: CBS has lots of stars, such as Lassie, Red Skelton, Andy
Griffith HEADMASTER
1970-71 season
38)
ROBIN HOOD FLOUR: a coupon for any kind of coffee is offered on this
flour bag
39)
COLGATE DENTAL CREAM: this lucky couple fights bad breath and tooth
decay with an invisible shield of Gardol, just like the announcer is
protected from being hit with a horseshoe by an invisible shield
1)
AMERICAN EXPRESS TRAVELERS CHECKS: pickpocket "three man
pass-off" in airport―"because it could happen to
you"
2)
BARNEY'S MEN'S WEAR: little Louis, Fiorello, Humphrey Bogart and Barney
on stoop in New York City
3)
SCHMIDT'S BEER: two guys climbing mountain face―"you tell the
world you know what you're doing"
4)
JOHN HANCOCK INSURANCE: sunken New England fishing boats ―but
Americans won't be run out of the water―"just give us better
boats"―now they can compete―better copy No. 13 below
5)
CORN CHEX: kids produce "salute to corn" on elementary school
stage―patriotic―"made of the stuff that made America
grow"
6)
METROPOLITAN LIFE INSURANCE: medical realities in 1909 were
poor―started public nursing
7)
COTY EMERAUDE PERFUME: being manly today means showing
sensitivity―being more of a woman means no coquettery, being
frank―"want him to be more of a man, try being more of a
woman"―Lauren Hutton―sex-role stereotyping updated to
early 1970s
8)
JOHNSON & JOHNSON BABY POWDER: mama is nervous as daughter's wedding
hour approaches―she reflects on when she was just a baby
9)
DRAKE FRUIT PIES: black street "doo-wop" group called
The Dry-Dels sings about these Borden pies―good for black
music!
10)
COCA-COLA: black young man on the streets with young kids helping,
coaching, refereeing―"it's the real thing"
11)
PSA: young woman pleads with "daddy" for $20 to buy
drugs―he gives in―she leaves apartment with smirk of having
fooled him again―"Don't Join the Living
Dead."―from New York City Mayor's Narcotics Control,
Council―powerful unsympathetic drama
12)
JOHNSON & JOHNSON BABY PRODUCTS: little baby handed to his
mother―folksinger in background―"start him softly"
black and white couples with their infant babies
13)
JOHN HANCOCK INSURANCE: New England fishing boats―same as No. 4
14)
CORN CHEX: "Salute to Corn"―same as No. 5
15)
METROPOLITAN LIFE INSURANCE: medical 1909―same as No. 6
16)
COCA-COLA: "I was
raised on country sunshine" song in back ground―folk
scenes―country home, young love, kids, wholesomeness
17)
METROPOLITAN LIFE INSURANCE: diphtheria 50 years ago an
epidemic―mothers were afraid of the needle until Metropolitan went
door to door
18)
BRIDAL BOUQUET PERFUME: Queen Anne's lace, etc.―woman among wild
flowers―"an air of innocence"
19)
JOHNSON & JOHNSON BABY POWDER: mama is nervous―same as No. 8
20)
PSA: drug user needs a bag―pusher won't sell him narcotics
cheap―user robs his mother and his kid brother―snatches
purse―shoots up in dingy abandoned building-from New York City
Mayor's Narcotics Control, Council―powerful unsympathetic
drama―"Don't Join the Living Dead."
21)
FLYING A GASOLINE: "Something Extra" is new game they are
playing―this guy is a loser―many scenes of life cheating him
22)
QUAKER OATS INSTANT OATMEAL: little machine slowly gets going
up―nothing is better for thee than me
23)
JELL-O CHOCOLATE CREAM PIE: prisoner makes cream pie the warden likes
24)
HARTFORD INSURANCE Company: assemble jigsaw puzzle as metaphor for
picking up the pieces in insurance cases
25)
RIGHTAWAY SANDWICH MIX: the end of the hambone―now a box with
dehydrated ham salad ingredients―just add water―also comes
tuna, chicken, shrimp salad
26)
PSA: "What do you remember about the Depression?"―white
people remember the horrors―George C. Scott then explains that it
is still 1930 in the ghettos―unemployment rate for non-whites same
in for USA in depression―New York Coalition―"Give a
damn."
27)
MICHAELS/STERN INNOVATOR SLACKS: men jogging through park is a great
exercise, but until you are slim wear these trousers―patented by
Rochester company, they have a wide elastic waistband that act like a
girdle
28)
BULOVA WRISTWATCHES: parts of a watch are displayed―segues to
beautiful models for each month of the year―Miss March is Farrah
Fawcett, Miss June is Cheryl Tieges―"the Bulova Calendar
Girls"
29)
AMERICAN EXPRESS TRAVELERS CHECKS: pickpocket―same as No. 1
30)
QUAKER OATMEAL: instant cinnamon and apples flavor―nostalgic old
store
31)
SCOOP: family at breakfast table in the past―woman from today
walks through explaining how much sugar she ate then―but now she
is grown and uses this sugar substitute―3 calories in a teaspoon
32)
HANES HOSIERY: dress designers say what goes up must come
down―Venetian blind moved up and down―Hanes offers a
compromise―they open the blind (nylons let you see through)
8 seconds
33)
DRAKE'S Coffee CAKE JR.: some in handy new size―many scenes of
people munching small cakes (similar to sight gags in Benson and Hedges
commercials)
34)
CARNATION SLENDER: model on New York streets―she's nothing but
skin and bones in person―uses this diet food
35)
HEINZ BABY FOOD: "Frere Jacques" and other songs in background
as mothers around world feed kiddies baby food
36)
POST TOASTIES: Rodin's Thinker, Shakespeare, Napoleon―the serious
breakfast food―cereal
37)
RALLY CREAM CAR WAX: can wax car in half-hour―no cars, just a can
of the wax is shown
38)
SARA LEE: new 4-layer whipped cream cakes―butter and eggs and
cream―RICH
39)
ULTRA BRITE TOOTHPASTE: "could it be love? or could it be Ultra
brite?"―young couple on horse back bouncing up and down
40)
FULL-SERVICE BANKS: busy day for mom―shopping, college course.
pickup kids and dog―needs one bank for it all
41)
SOFTIQUE BATH OILS: the body tranquilizer―8 seconds
1)
INSTITUTE OF LIFE INSURANCE: little boy in bed, awakes, bathes, eats,
off to school―"how much security does a boy need"
2)
ENCYCLOPEDIA BRITANNICA: classified ad for voyage lasting a lifetime
3)
FTD FLORISTS: tall man wants to send flowers to his mother―just
because she is her mother
4)
WINK: waiter brings bottle to beachfront for himself to drink―soft
drink
5)
MAN-POWER DEODORANT: stops bacteria cold―from Old Spice
6)
HIGHLAND SUEDE: company chooses finest skins for its
coats―strolling woman and herd of cattle
7)
LINDE STARS JEWELRY: medallion twirls from lady's sexy leg
8)
SUAVE CREAM RINSE: "the restless set―all the pretty
people"―also other Helene Curtis Suave products
9)
WINK: "the sassy one"―8 seconds―from Canada Dry
10)
INSTITUTE OF LIFE INSURANCE: man
who saves money walks into phone boot an emerges as as
"Supersaver"―take off on SUPERMAN
11)
BODY MIST SPRAY DEODORANT: don't smell like a man, smell like a pretty
girl―she's flattered―Sexist
12)
DREAM WHIP: strawberries with "Adios" musical
background―from General Foods
13)
ENCYCLOPEDIA BRITANNICA: little
boy has a problem―information explosion―help him, get him
one
14)
OCEAN SPRAY ORANGE CRANBERRY JUICE DRINK: Van Johnson
15)
JOHNSON & JOHNSON BAND-AIDS: boys playing baseball in
sandlot―"it's a dirty world"
16)
WINK: boxer at punching bag―from Canada Dry―15 seconds
17)
YUBAN Coffee: avid coffee drinker lives for it
18)
WINK: majorette twirls baton―15 seconds
19)
YUBAN Coffee: David Hartman is young actor here―can't get started
until his morning coffee
20)
TREND DISHWASHING LIQUID: kind to a woman's hands―a woman's hand
should be as soft as her face―sexist
21)
CANADA DRY GINGER ALE: mom with kids playing on swings
22)
YUBAN Coffee: it's only money―you can take it with you so Yuban
today
23)
CANADA DRY GINGER ALE: on-deck batter in baseball game
24)
SALVO DETERGENT: "smell-o-vision" has people smelling clean
clothes―smells like mountain air, like the woods, like the
outdoors―it sound expensive
25)
YUBAN Coffee: special cup for Wally's coffee―he needs transfusion
of Type Y
26)
PACQUIN'S SKIN CREAM: montage woman's hands in all stages as she grows
older―Pacquin's "is like taking 10 years off your hands"
27)
QUAKER INSTANT OATMEAL: raisins and spice flavor
28)
WINK: crazy truck (Winkmobile) has horn that plays "the sassy
one" theme song as people flock to get a drink of this Canada Dry
soda pop
29)
JOHNSON & JOHNSON BAND-AID: little girl draws on frosty
windowpane―it's a dirty world
30)
RIGHTAWAY HAM SALAD MIX: no need to save ham bone anymore―just add
this mix to make sandwiches―it's a miracle―ham, tuna,
chicken, shrimp salad
31)
QUAKER OATS: instant oatmeal―uses stock footage
32)
FTD FLORISTS: man gives wife flowers for no special reason
33)
GMC CAMPER CRUISER PICKUP TRUCK: special year for this
family―bought several new vacation homes―a
camper―automotive
34)
CHILD CRAFT AND WORLD BOOK: windup cowboy walks from book to book
35)
PRUDENTIAL INSURANCE: man breakfasts and is off to work with his wife,
too
36)
QUAKER OATS: INSTANT OATMEAL―little machine slowly gets going
up―nothing is better for thee than me
37)
CANADA DRY GINGER ALE: women as gangsters―America going dry
38)
ALKA-SELTZER: milk spilled, argue over car keys―glass of water,
drop in tablets
39)
SLEEP-EZE: has essence of the three leading remedies―hot bath, a
good book, the late show
40)
JET 24: soft drink juice is sprayed from can into a glass of
water―orange, grape, punch, lemon-lime
41)
JOHNSON & JOHNSON BAND-AIDS: kids repairing bicycle
42)
PRUDENTIAL INSURANCE: doll house to explain family―daddy falls and
is injured
43)
EASTERN AIRLINES: French chef for the airlines―growing up in
France
1)
JOHNSON'S GLO-COAT FLOOR WAX: Little girl skipping rope in den―wax
is "mother saver"
2)
TENDER LEAF TEA: Chinese woman talks about picking tea in
fields―ethnic stereotyping―song, too
3)
FLEISCHMANN'S MARGARINE: corn cob drips oil
4)
TAME CREAM RINSE; woman with flip hair-do washes hair 1960s
5)
Swift's Country Fail Pure Pork Sausage: animation and jingle―new
zipper-string packaging
6)
PSA: Advertising Benefits You―animation with jingle
7)
TEXIZE CLERANER: early 1950s bottle of cleaner for everything―add
to wringer-washing machine water
8)
KAISER ALUMINUM: stress benefits of aluminum cookware compared to steel
pots and pans
9)
LAY'S POTATO CHIPS: classic commercial with Bert Lahr as devil and as
himself―bet you can't eat just one
SUMMER 1967 (see MALIBU U videotape from 9/1/67)
10)
RUFFLES POTATO CHIPS: another Frito-Lay product―animated w/ baby
cooing about new product―Ruffles have ridges
B&W
11)
WHEATIES: football player Joe Kapp forgot his breakfast cereal
12)
NESTLES CANDY BARS: Cadet Happy from Space Patrol
TV show does commercial―sings the Nestles song
13)
PLATEX GIRDLE: Betty Grable pitches for the
"Shorty"―million dollar legs for the mini-skirt era
14)
GRO-PUP BAR-B-CHEW: "the secret scent" attracts a range of
dogs who all rush toward a mountain on which a box of this dry dog food
sits
15)
PURINA DOG CHOW: Irish setter in field
16)
DIAL SOAP: man showers with double exposure of "man things"
17)
DIAL SPRAY DEODORANT: animated―late 1960s
18)
MAYBELLINE EYELASHES: model applies them
19)
DOLE BANANA: kids sing song about bananas―and eat bananas
20)
HAPPY SOUP: Donald Duck vegetable
21)
CHEETOS: mouse on scaffold putting up billboard
22)
DIET PEPSI COLA: pretty girl gets double take from men
23)
V-8 COCKTAIL VEGETABLE JUICE: family climbs out of hole in the
ground―"climb out of your rut"
24)
KOOL-AID: kids sing song and mom explains why a nickle package is
economical
25)
RED DOT POTATO CHIPS: announce that there is free Double Bubble Gum in
bags of these chips
26)
GLASS WAX: George Fenniman shows how to turn your windows into a
Christmas design center―stencils purchasable with the
wax―"a Window Wonderland"
27)
CHEERIOS: Bullwinkle ballet dances for Cheerios cereal
28)
BARBIE DOLL: little girls play with "her wonderful
wardrobe"―from Top Cat TV show
this is the best BARBIE commercial
1 minute
29)
CHEERIOS: Bullwinkle ballet dances for Cheerios cereal
30)
RACKO: Milton Bradley card game―toy
31)
EASY MONEY: Milton Bradley board game
32)
HAPPY SOUP: Pluto for Chicken Noodle
33)
ANACIN: 3 out of four doctors recommend it―inside head shown with
diagram of boxes for tension
34)
CHEF BOY-AR-DEE: "how far away is Italy?"―just minutes
with this spaghetti and meatballs
35)
JOHNNY SEVEN: "the one man Army gun" is garish machine gun for
boys―sponsors Tennessee Tuxedo Time
36)
DELUXE READING TOYS: doll "with hair you style in Betty's Beauty
Parlor"―short spot
37)
BABY BRITE: short spot―doll
38)
HAPPY SOUP: Mickey Mouse for Tomato―from Heinz
39)
POST HONEYCOMBS CEREAL: free model car in each package―1969
Mercury automobile and others
40)
SUGAR DADDY CANDY: wildlife baby cards in each sucker
41)
WHIZZERS: top from Mattel in 1970
42)
LOVE AND HER FRIENDS DOLLS: hippy children have teenager dolls
43)
TOOTSIE POPS: how many licks to the center?
Earl J. Waggedorn is the kid tormented by devil and angel
44)
MARS ALMOND BAR: if you love almonds―youngsters say they do for
this candy
45)
SUGAR FROSTED FLAKES: mom and boy meet Tony the Tiger in supermarket
46)
POST SUGAR CRISPS: granny turns house into haunted house to ward off
Singing Bear
47)
CREAM OF WHEAT: little boy would have to eat 5 bowls of oatmeal to get
the iron in Cream of Wheat
48)
CHEERIOS: Cheerios Kid drives covered wagon with his girl
friend―beats off Chief Standing Bull the Indian
49)
TRIX: rabbit shops for cereal
50)
KELLOGG'S RICE KRISPIES: Mother Goose and characters
51)
KELLOGG'S POP TARTS: man on bicycle sings about them
52)
COUNTRY CORN FLAKES WITH RICE: scarecrow says "try 'em"
―5 seconds
53)
PILLSBURY SNACK CAKE: kids argue―snack or dessert
54)
GENERAL ELECTRIC PORTABLE HAIR DRYER: woman sits under it reading
ca. 1969 1970
55)
FALSTAFF BEER: "There's light-hearted living in light-hearted
Falstaff"
56)
MILLER HIGH LIFE: middle age couples party with "the champagne of
bottled beer"―early 1960s
57)
RISE SHAVING CREAM: closer shaves because it is moist and
creamy―diagram of whiskers wilting―Regular or Menthol
79 cents
58)
FAULTLESS SPRAY-ON STARCH: wife sprays stars on hubby's
shirt―fantasy commercial―and on her own blouse
59)
BROXIENT ELECTRIC TOOTHBRUSH: John Cameron Swayze explains its strengths
60)
POST TOASTIES: simple animation take off on Mutiny on the
Bounty―1950s
61)
ALCOA ALUMINUM: new ring tabs on aluminum beer cans
62)
SPIC AND SPAN: deliveryman shown how it works
63)
TV Guide: the Vatican in the TV age
64)
WILKINSON SWORD BLADES: historic British military battles―now the
blade that conquered shaving
65)
TV Promo: Hollywood Palace
66)
VIGRAN VITAMINS: short spot
1)
HEINZ CATSUP: pouring contest―slowest is Heinz―loses again
to Hunt's
2)
PACIFIC GAS & ELECTRIC: Benny Rubin in kitchen toasting
bread―but can't find an open electrical outlet―underneath
porch―people buying more appliances
3)
ACRILAN CARPETING: looks like wool―toy model furniture placed on
the carpet―young puppy―from Chemstrand
4)
MORTON SALT: man in movie theater drops box which rolls down to boy
eating popcorn several aisles in front
5)
DAISYS: tango dancers―she eats a real daisy, then a Daisys cracker
from General Mills
6)
LAURA SCUDDER'S POTATO CHIPS: boy opens bag, chews on one, and sends TV
picture off kilter―due to noise of the product
7)
BENSON AND HEDGES CIGARETTES: man's hand takes pack and a smoke out of
woman's purse
8)
NATIONAL AIRLINES: Los Angeles beach scenes―then scenes of San
Francisco―then Las Vegas―visit the West
9)
WHISTLES: snack food from General Mills―comic policeman and mime
French imagery
10)
CROWN CHIFFON TOILET TISSUE: rich people―one has a full-length
mink just to keep her sable warm―stereo in your living room,
live―a car for everyday of the week ―still can't buy better
tissue 1965 copyright
11)
QUAKER OATS: beautiful blonde eating oats―Danish girls ―just
for babes sexist
12)
TEMP TEE WHIPPED CREAM CHEESE: wife toasts and spreads her husband Jim's
bread―he starts to kiss her and chases her around
table―sexist
13)
GODCHAUX SUGAR: animated little people sing and cavort―circa 1951
14)
MAC FACTOR BAROQUE COSMETICS: go for Baroque "it's the game every
girl wins"
15)
INSTANT BUTTER-NUT Coffee: everyone wants to be someone
else―animation―Stan Freberg commercial with voice of
Dishonest John as a spoon who wants to be a fork
16)
POLAROID COLOR-PAK CAMERA: folk singer wonders "where I'm
bound"―family on picnic
17)
BULOVA DIAMOND LA PETIT WRISTWATCH: because she's a dream, give her
diamonds
18)
POLAROID CAMERA: little girl at zoo with dad
19)
JAMAICA TOURISM: B&W scenes of Jamaica with drums in
background―"I love jamaica"
20)
SALADA TEA: man says "just let it brew a little longer"
21)
NATIONAL AIRLINES: pretty woman in bathing suit runs out of surf and
speaks to camera―triangle fare
22)
EASTERN AIRLINES: French chef grew up in France
23)
STELLA D'ORO BREADSTICKS: busty woman walks through sites of Rome with
bag of breadsticks―attracts a lot of attention
24)
POLAROID COLOR-PAK CAMERA: "The Colors of Christmas" in
background as parents take pictures of son asleep
25)
KELLOGG'S CORN FLAKES: little boy on front steps making his own bowl of
corn flakes
26)
SEGO LIQUID DIET: "this is your time"―woman getting into
a bath, pampering self
27)
JELLO-O GELATIN: King Donovan is husband sent to store to get two new
flavors―strawberry-banana and pineapple-grapefruit
28)
NUFIZZ: pour this powder into a glass, add water and ice―cola,
root beer, cherry. grape, orange―for kids
29)
IRELAND TOURISM: pub outside Dublin―locals sing and
drink―from irish Tourist Board
30)
POLAROID CAMERA: early version―little brat girl poses for her
parents―from 1950s
31)
WHISTLES: more comic French police chasing a crook―song and munch
of snack food
32)
MOTT'S APPLE JUICE: "wonderful world of appleland" produces
perfect apple juice―apples sing Mott's ditty
33)
GRAIN BELT BEER: you be the judge
34)
BROWN IRRIGATION: permoring pipe for irrigation
35)
RALSTON WHEAT CHEX: noisy breakfast as everyone eats Chex―1950s
36)
TV Promo: Eye on New York
37)
LIFELONG CATKINS STOCKINGS: run free―live dangerously
38)
QUAKER OATS: cold cereal in Winter chills boy―warms up with hot
oats
39)
WESTINGHOUSE EXTRA-LIFE LIGHT BULBS: nerdy man tries to neck with
girlfriend―but bulb won't go out―never burn
out―"You can be sure if it's Westinghouse" humorous
1)
JOHNSON & JOHNSON SHEER STRIPS: little boy running on
beach―has hurt finger needing bandage―"kiss it with a
Band-Aid Sheer Strip"
2)
MICRIN ANTISEPTIC: mouth talks―there are germs in your
mouth―sex promised
3)
EVER SWEET ORANGE JUICE: focus on an orange―men do strange things
to it―but now back to real orange juice
4)
CRACKER JACK: old guys playing poker under light―eating
―Jack Guilford is one of them
5)
JAMAICA TOURISM: vacation scenes montage―B&W
6)
JOHNSON & JOHNSON SHEER STRIPS: little girl running through wheat
field―has hurt finger needing bandage―"kiss it with a
Band-Aid Sheer Strip"
7)
FORD: blonde has a "destination: rendezvous"―1964
Ford―drives through the night―color reddish
8)
BETTY CROCKER RICE MILANESE: woman walks home in Italian village from
market
9)
CHEVROLET: 1964 car perched atop highest pinnacle in southwestern
desert―helicopter shots―classic commercial
reddish color
10)
TRUE-TO-LIFE BOOKS: kids sneak into library to get books―open them
and actions footage ensues―from Encyclopedia Brittanica
11)
ESSO GASOLINE: cartooned faces speak to each other and words appear in
their mouths―suggests marriage
12)
FORD: "Ford has changed"―caricature animation looks like
Peter Max 1964
13)
DEL MONTE CATSUP: animated director and cowboy star―splash this on
his chest to simulate being shot
14)
TV Promo: Innsbruck Olympics on ABC
IX Winter Olympiad
15)
TV Promo: Innsbruck Olympics on ABC
IX Winter Olympiad
16)
SIMCA: French-speaking movers deliver cars to Belgian village
Chrysler
17)
UNICAP MULTIVITAMIN: red apples for some vitamins―show scientific
precision used by Upjohn
18)
Movie Promo: LORD OF THE FLIES―scene with Piggy―two minutes
19)
UNICAP VITAMINS For CHILDREN: kids with balloon man―chewable
vitamins
20)
SUPER SHELL HP40 TIRE: car runs over steel spike on highway
21)
DR. SCHOLL'S ZINOPAD: shoes cause corn―Zinopad helps
22)
LESTOIL: woman sings "I'm your mother..."―good color
23)
DIXIE CUP: coughing, gargling heard in background―suggest hygiene
24)
NORTHEAST AIRLINE: make a seat and a half if not crowded
25)
HI-KARATE AFTERSHAVE: ground zero―women parachute in
26)
NORTHEAST AIRLINES: various women's faces―they can't
smile―our learn how to cook
27)
NORTHEAST AIRLINE: same as No. 24
27)
NORTHEAST AIRLINES; summer for singles―medicine on the way back
28)
GILLETTE SUPER BLADES: "The Spoiler" Sid Caesar as German
autocrat celebrity
29)
JOCK MAGAZINE: Muhammed Ali poem
30)
HERTZ: man and wife argue over color of rental car
31)
ALITALIA: man reads Italian dictionary poorly―Alitalia tours by
car
32)
SCOPE: Asians eat―"the Green Phantom"
Richard Loo―ethnic celebrity
33)
E.F. HUTTON: man dining―"when E. F. Hutton talks, people
listen"
34)
GILLETTE TECHMATIC RAZOR: "the nubs" for Wally―animated
35)
RIGHT GUARD ANTIPERSPIRANT: imitation Humphrey Bogart
36)
PEPSI-COLA: "You've got a lot to live..." montage of people
37)
PEPSI-COLA: schools and students montage―"You've got a lot to
live..."
38)
RIGHT GUARD ANTIPERSPIRANT: Mona and husband sharing bathroom
cabinet―wife of "hi guy" opens her end
39)
SAMSONITE SUITCASE: Paris street scene as cars run over
luggage―Rod Serling narrates celebrity
40)
SWISS CHEESE: others trying to copy Swiss cheese look
41)
TWA: million dollar in bonuses―Israeli pilot wants to
help―Jewish joke ethnic
42)
ZEREX ANTIFREEZE: puncture can―it stops running out
43)
PERSONNA BLADES: Joe Frazier has touger beard
boxer sports
celebrity
44)
HEINZ GREAT AMERICAN SOUP: Bubbles opens can and passes it off as
home-made
45)
WESTINGHOUSE TRAINING CENTERS: black man in mock job interview is
unconvincing―"if your lucky enough not to grow up in a
ghetto"
46)
ASSOCIATION of AMERICAN RAILROADS: Wally Schirra on railroad
track―"who needs them?"
1)
VOLKSWAGEN: The Great Zandu magician raises beetle into air and it
falls, but can be repaired quickly with genuine VW parts
2)
BURGER CHEF: man who is "momma's boy" wants to leave her good
home cooking for Burger Chef
3)
JELL-O: mailman enters Victorian house of two old ladies a la
"Arsenic and Old Lace" and is afraid to eat new tart Jell-O
4)
IBM MAG CARD SELECTRIC TYPEWRITER: secretaries use this memory
typewriter
5)
EXCHANGE NATIONAL BANK: couple tries to name baby while narrator talks
of savings plans
6)
SYLVANIA SUPER LIGHT: driver is blinded by bright head-lights of other
cars but new bulb will stop this headlight glare
7)
VICKS FORMULA 44: amusing fantasy of man as puppet manipulated into
incessant coughing by puppet master behind screen, but becomes
independent after drinking this cough syrup
8)
VOLKSWAGEN SQUARE-BACK SEDAN: cartoon of 5,000 years of transportation,
with the VW and its ample trunk space
9)
RISE SHAVING CREAM: close-up of man shaving without water in his shaving
cream
10)
CONFILL BY INTERNATIONAL PAPER Company: Ali McGraw in skimpy paper
bikini goes swimming, then removes one piece and throws it at
camera―celebrity
11)
EASTERN AIRLINES: fantasy of cave dwellers trying to jump to moon with
narrator saying "Eastern is the wings of man"
12)
EASTERN AIRLINES: shot begins underwater, ends on mountaintop where man
is always seeking the sun and Eastern can take him there
13)
PSA For ASSOCIATION OF AMERICAN RAILROADS: shot of spaceman in spacesuit
on railroad tracks with narrator saying that without railroads the space
program might not get off the ground
14)
EASTERN AIRLINES: little boy releases caged bird, with announcement that
Eastern doesn't forget man's love of flying
15)
METROPOLITAN LIFE: long line of people carrying food in cemetery with
narrator saying that too much food is not good for you
1969 Clio Winner in
1970
16)
INTERNATIONAL PAPER Company: surfer tries out new surfboard made of corrugated
paperboard
17)
TRAVELERS FINANCIAL PLANNER: golfers know lots of golfing terms, but do
not speak language of financial planning but Travelers can put it into
plain English
18)
GENERAL TELEPHONE AND ELECTRONICS: satellite dish is responsible for
many different types of communication, such as listen to a stock
quotation, watch television, make a phone call, listen to the radio, and
so on
19)
PG & E: cartoon of man fixing breakfast with his gas jet talking to
him
20)
PG & E: man wants to plug in toaster, but all outlets have other
appliances in them
21)
TRANS-WORLD AIRLINES: Bill Daly as TWA employee who investigates
European hotels for their passengers―celebrity
22)
XEROX EDUCATION GROUP: clever Kodachrome story of old Dick and Jane
educational texts and how they have been updated by "Reading
360"
23)
GENERAL TELEPHONE: Dracula emerges from casket so he can take advantage
of reduced telephone rates after 7pm
24)
CON EDISON: narrator urges viewers to leave some lights on in the house
to stop a burglar
25)
GENERAL TELEPHONE: woman watching television gets phone call and misses
end of mystery show
26)
TONIK AFTER SHAVE LOTION: sexy Swedish couple decide to stay home after
he puts on Tonik, "the stay-at-home lotion"―subtitles
27)
PSA For NATIONAL HEMOPHILIA FOUNDATION: little boy receives new
medicine, while room full of other boys await medicine but can't afford
it
28)
PSA ADVERTISING COUNCIL: shots of people littering, with shot of filthy
beach and narrator saying "Isn't it enough to make you sick?"
29)
PSA For AMERICAN CANCER SOCIETY: anti-smoking theme with man buying
cigarettes from vending machine juxtaposed with roulette wheels, horse
racing and dice rolling while narrator says "You lose"
30)
PSA For AMERICAN CANCER SOCIETY: cartoon of perfect world with narrator
urging people to get a check-up while they feel good to detect cancer
early
31)
PSA For BIAFRA RELIEF: photo of healthy baby dissolves into starving
Biafran child―no words
32)
PSA For JEWISH CHAUTAUQUA SOCIETY: scenes of concentration camp Tarazin
where world forgot to love but remembered to hate―narrator urges
viewers to stand not idly by and witness poverty and oppression
33)
PSA For INTERNATIONAL PAPER Company: shot of burned forest with woman
singing "America the Beautiful" and narrator urging people to
be careful with matches
34)
PSA For U.S. SAVINGS BONDS: young woman is lead to altar by father while
narrator says the father gave the daughter a beautiful wedding because
he saved for sugar and spice and everything nice
35)
PSA For NATIONAL KIDNEY FOUNDATION: man talks about how good the candy
is that the foundation is selling for Halloween
36)
PSA For COMMITTEE TO RE-ELECT JOHN LINDSAY: scenes of burned-out Newark
after the riots while narrator says that New York may have problems, but
at least it's not Newark
37)
Promo For JOHNNY CARSON: cartoon of different ways to say
"tonight" for The Tonight Show―1960s
38)
Promo For MERV GRIFFIN: Mrs. Miller has living room full of Merv
trinkets, such as his shoes encased in cement―show starts August
18, 11:30 pm
39)
Promo For MERV GRIFFIN: Mrs. Miller holds up picture of Merv Griffin and
says she is glad she has chosen "audience" as part of her
career
40)
Promo For MERV GRIFFIN: Mrs. Miller raves about Merv's show
41)
Promo For MERV GRIFFIN: Mrs. Miller pulls photo out of bag and urges
viewers to watch new Merv Griffin show
42)
WNEW RADIO 1130: disc jockey calls woman to ask if she knows how much
money is in the "pot"
43)
WLS-TV NEWS: early Sedelmaier Promo for Chicago Channel 7 News with Bill
Frink, John Coleman, Fahey Flynn and Joel Daley who will all use
"plain talk" later known as "happy talk"―lots
of stock footage put together as old news reels
44)
CBS CHILDREN'S HOUR: two little boys apply stage makeup smile and frown
1)
BURGER CHEF: night scenes as President of USA is driven to get a
hamburger―he wants 2 Big Chefs, fries, chocolate thick shake!
2)
THE CHARLOTTE OBSERVER: white and black newspaper boys lectured by a
John Wayne-type leader, urges them to deliver papers better
3)
VOLKSWAGEN: to graduate, a mechanic has to put a VW automobile together
from scratch!
4)
MERCEDES-BENZ: cars streaks around high-wall turn track in Stuttgart
5)
SYLVANIA FLASHBULBS: elderly Jewish ladies compare their sons―one
doesn't have pictures of hers as a lad
6)
VOLKSWAGEN: great quotes re thrift and money―one is "no
tickee, no washee" attributed to a Chinese man in 1849 ―VW
endorses them all in 1970 ethnic
racist
7)
LAURA SCUDDER TORTILLA CHIPS: American speaks to applauding
Mexican crowd re new tortilla chips―goofs and says potato chips,
crowd ceases to cheer him
8)
VOLKSWAGEN: car draped as announcer speaks about 1965 prices and
depreciation―cost $1,600 in 1965, and in 1968 sold for over $1,200
9)
MERCEDES-BENZ: more test track footage from Germany―rough roads,
swerving, etc.
10)
BORG-WARNER: helicopter safety as paper propeller illustrates safety
feature of Borg-Warner designed clutch
11)
PAMPERS DIAPERS: montage of naked baby butts to show how this better
than cloth diapers
12)
BURLINGTON LOOP TOP NYLON STOCKINGS: cartoon women put on
nylons―male voice finds nylon tops as ugly!―she is
embarrassed―new loop clasps on girdle now!
sexist as woman is humiliated by male critic!
13)
HANE'S PRO'S CHOICE UNDERWEAR: spray paint a man's torso―underwear
should fit like that
14)
SUPER KEM-TONE WALL PAINT: hundreds of colorful cans of paint shot from
high perspective―from Sherwin-Williams
15)
PEPSI-COLA: Pepsi generation young loving couples
groove―"Pepsi helps them comes a live!"
16)
FIRST NATIONAL CITY BANK: leaking bucket of water is metaphor for holes
in your savings plans―bank plugs the holes
17)
DODGE CHALLENGER RT: southern sheriff pulls over the judge's niece for
speeding―excellent color
18)
SCHAEFER BEER: athlete bounces and flips on trampoline―"for
the more than one-beer man"
19)
THE WALL STREET JOURNAL: cartoon of Formosan
termite―humorous―reported in The Journal newspaper
20)
LOVE'S FRESH LEMON CLEANSER: beautiful girl with canary―boy
rhapsodizes about her lemon smell―Love cosmetics
20)
LOVESTICKS LIPSTICK: Marvin Kaplan reads his poem for
lipstick―Love cosmetics―humorous
22)
TRANS-WORLD AIRLINES: Johnny Brown as Bud Jones helps limping
customer―anxious to help
23)
JACK IN THE BOX HAMBURGERS: gangsters take guy for a ride―stop for
food before killing him―police follow
24)
JELL-O: fussy dictator scares cook―new wild flavors, not sweet
25)
EDUCATIONAL RESOURCES: bright young man flunked out of schools―now
he is a garbage man―Educational Resources is program to help
underachievers―no name of producer of this program, just a phone
number―developed by a leading Chicago university―local
commercial
26)
TOOTSIE POPS: Earl J. Waggedorn licking, tempted by devil and angel
about licking through to center candy
27)
ROYAL PLUS GOLF BALL: compare two golfers―non-user gets very
frustrated and angry―humorous
28)
GENERAL TELEPHONE: pay phone in the middle of nowhere―car then
breaks down in front to it
29)
THOM McAN: man loves his Roma shoes―"I'm in the Mood for
Love" in background
30)
ALKA-SELTZER PLUS: new product―man off-camera questions man on
camera―cold tablets
31)
SHERWIN-WILLIAMS: average guy paints his house exterior―latex
house paint
32)
TRANS-WORLD AIRLINES: baggage handlers showering after a day's
work―boss not satisfied with their work―drives a Jaguar
33)
TRANS-WORLD AIRLINES: Judd Hirsch is ticket agent waking up with nagging
wife―he's out to win part of the $1 million in
bonuses―celebrity
34)
AMC JAVELIN: tough young man and car salesman―in red white and
blue stripes automobile
35)
FOSTER-GRANT CLIP-ON SUNGLASSES: Western spoof―cowboys and bad
guys―can't let glare hinder you
36)
UNITED AIRLINES: flight training center in Denver
37)
UNITED AIRLINES: travel to Las Vegas for excitement―
great night life scenes tourism
38)
VIRGINIA SLIMS CIGARETTES: "you've come a long, long
way"―montage of women walking forward and history is
recounted in song―new smoke
First
16 Commercials Were Selected For The New York Ad Show In 1970
1)
METROPOLITAN LIFE INSURANCE: line of people carrying foods, walking
through graveyard―"some day all that beautiful food you put
away could put you away for good"―too much fat can lead to
all types of diseases―"eat a little
less"―"It's a good life, take care of
it"―bizarre death threat
2)
PSA: "What do you remember about the depression?"―white
people remember the horrors―George C. Scott then explains that it
is still 1930 in the ghettos―unemployment rate for non-whites same
in for USA in depression―New York Coalition ("Give a
damn."
3)
PSA: hemophiliac young man―cuts his finger and bleeds to show how
new "clotting factor" has allowed him to clot―we need
your money―National Hemophilia Foundation
4)
JOHNSON'S BABY POWDER: grandma arrives to spend a few days―little
Lisa shows her to her room, unpacks baby powder
5)
PSA: cigarette vending machine―shrill noise as man buys
smokes―cut to image of gambling―pack falls in machine and
announcer says "you lose"―antismoking―from
American Cancer Society
6)
NORTHEAST AIRLINES: montage of stewardesses' faces learning to smile on
other airplanes―here they learning other things―like how to
cook
7)
HEINZ BABY FOOD: "Frere Jacques" and other songs in background
as mothers around world feed kiddies baby food
8)
XEROX TELECOPIER: business uses, operation, early FAX
machine―takes 6 minutes to transmit anywhere in USA
9)
WESTINGHOUSE TRAINING CENTERS: black young man has no techniques for
finding a job―help unemployed people with job seeking
skills―"if you're lucky enough not to grow up in the
ghetto"―shows classroom of blacks
10)
VICK'S 44 COUGH Medicine: man puppet sitting on stage coughing―puppermaster
is metaphor for cold's cough trying to control you―breaks the
strings and is cut loose
11)
DR. PEPPER: Dr. Pepper employee talking with boss about how hard it is
to train the new recruits―"America's Most Misunderstood Soft
Drink" humorous
12)
PSA: hemophiliac boys is getting a platelet infusion―many waiting
in line behind him, "waiting and bleeding"―"We're
so close, yet so far" National Hemophilia Society
13)
DANNON BOKOO: Tom Jones takeoff as young couple gets sexually aroused
eating yogurt―"Make love, not dessert"
14)
TRANS-WORLD AIRLINES: travel experts secretly checking out European
hotels―French humorous
15)
PSA: funeral of black baby―in graveyard―George C. Scott
narrates―health conditions in ghetto almost 3 times as bad for
black babies as for white babies―"Give a damn."
New York Urban Coalition
16)
CAREFREE SUGARLESS GUM: Jack Soo as an Eskimo with great
teeth―tries gum for first time―"I like it, can you make
it in walrus"―ETHNIC
17)
SHELL OIL: family is cutout home―each sings about "Facts and
Faces" contest at gas stations
18)
PLYMOUTH FURY: David Steinberg as engineer covering 1969 Fury with
technical drawing when curtain lifts and a man announces the beauty of
the car to an applauding audience
automobile
19)
CANADA GINGER ALE: hippy love-in is influence here―"Canada
Dry tastes like love"―"find someone and share it"
as circle of diverse people on hill hold hands
20)
RHEINGOLD BEER: beer with the 10-minute head
21)
REMINGTON QUICK-CHARGE SHAVER: five
guys shave with electric shavers―only one lasts long enough to
give a complete shave―copyright 1968 by Sperry Rand
22)
IBM DICTATION EQUIPMENT: nostalgic classroom with kids in
1940s―remember how hard it was to learn to write―today
writing not good or fast enough in business―bulk hand tape
recorder for dictation
23)
PSA: black funeral―same as No. 15
24)
JELL-O CHOCOLATE CREAM PIE: David Doyle yells at wife that she could not
have made a pie that well―except her mother―"your
husband will be made about it"
25)
QUAKER OATMEAL: instant cinnamon and apples flavor―nostalgic old
store
26)
MICHAELS/STERN INNOVATOR SLACKS: men jogging through park is a great
exercise, but until you are slim wear these trousers―patented by
Rochester company, they have a wide elastic waistband that act like a
girdle
27)
XEROX TELECOPIER: same as No. 8
28)
HANES HOSIERY: skirts have been going up and down for last 50
years―but now that they are up again, do we really want them to go
down agan?―man vigorously shakes head
NO―sexist―"We think legs should be seen and not
hid."―nylon stockings
29)
XEROX TELECOPIER: same as No. 8, 27
30)
YUBAN Coffee: so rich it's a dessert―like a banana
split―exercising woman indulging in coffee
31)
HANES HOSIERY: women on runway in fashionable clothes showing off their
legs―sexist
32)
SIMMONS BEAUTYREST MATTRESS: man and wife sleeping on mattresses where
each spring is numbered
33)
PRUDENTIAL INSURANCE: doll house as metaphor for your home―daddy
falls down stairs and is injured
1)
ITT: English announcer shows how to record sound of pin dropping and
balloon bursting FOREIGN Commercial
2)
JOHN SMITH'S BITTER: English laborers enter pub and order this
beer―"Yorkshiremen love it, because Yorkshiremen brew
it" FOREIGN
Commercial
3)
CRESTA SODA POP: cartoon of animals drinking soda and
being hip saying, "It's frothy, man"
4)
FIZZ BANG: young kids eat this popsicle
5)
NEWCASTLE BROWN: men in pub listen to woman singer who can't
sing―"She's enough to drive you to drink" and so order
more beer than usual FOREIGN
Commercial
6)
CLEARISIL: young girl sees boyfriend trying to hide his
"spots", or pimples
7)
PADDI PADS, THE HAPPPY NAPPY: singer a la Al Jolson sings "You've
got the cutest little baby face" with shots of babys' behinds, some
wearing diapers FOREIGN Commercial
8)
THE SUNDAY TIMES: fantasy of pregnant women on assembly about to give
birth, while narrator talks about the impersonal methods of child birth
9)
CADBURY'S SMASH: close-up of hand opening can of mashed
potatoes―"For mash get Smash"
10)
JOHN SMITH'S BITTER: men hiking in Yorkshire admire beauty of
country―leader goes one way and others head in direction of local
pub
11)
SPILLER'S DOG FOOD: dog eats food, then peers inside Victrola speaker,
looking like His Master's Voice
12)
POLYTEX: announcer interviews Uri Geller while man paints
ceiling―Uri causes ceiling to buckle
13)
TAVERN BEER: men in tavern have all fooled their wives into thinking
they are working around the house
14)
DUBONNET WINE: evocative scene of times past show couple with bikes
later drinking Dubonnet
15)
CRESTA SODA POP: cartoon of animals ice skating
16)
OCTUPUS BOOKS: man reads excerpts from various books in humorous way
17)
COLT 45: American mafia godfather enters pub and "persuades"
owner to sell American beer
18)
SUPER SOFT HAIR SPRAY: woman on date gets messy hair and this turns off
boyfriend
19)
HOVIS BREAD: evocative scene of turn of century shows little boy at
picnic eating sandwiches
20)
BENSON AND HEDGES: train conductor stops swaying train so he can light
Panatella of passenger
21)
BENSON AND HEDGES: spy hides secret in box of cigars, then offers secret
to wrong man, who then burns the secret in error
22)
UNIGATE MILK: words on screen talk about there being a Humphrey about,
while straws march across bottom of screen―a Humphrey is a little
animal that drinks milk
23)
UNIGATE: man in bed with milk on night stand sees cane hook milk and
pull it away
24)
UNIGATE: man in library discusses how Humphreys drink milk and that the
viewer ought to order more than the usual pint
25)
UNIGATE: man in bed sees milk being stolen but has an extra glass
26)
UNIGATE: Muhammed Ali is ready to fight the Humphrey who steals milk
27)
HOVIS BREAD: little boy delivers bread circa 1910
28)
HOVIS BREAD: little boy has dad who makes bread
29)
HOVIS BREAD: repeat of 19
30)
PSA For HOME SAFETY: scene of parents in pub while room burns at home
while child left alone is sleeping foreign commercial British
31)
PSA For HOME SAFETY: shot of inside of burned home with narrator saying
"Keep matches away from children"
32)
VLADIVAR VODKA: Russian officials watching May Day parade drink vodka to
keep warm
33)
PSA For LONDON TRAVEL: cartoon of people falling out of plane and
enjoying London
34)
ACCUTRON WATCH BY BULOVA: close-up of insides of two watches―Bulova
uses tuning fork instead of balance wheel
35)
NATIONAL AIRLINES: scenes of Los Angeles, which include a robbery, San
Francisco and Fisherman's Wharf and Las Vegas and casinos
36)
BARNEY'S MENS CLOTHING STORES: cleaning lady counts number of men’s'
suits (60,000)
37)
LUDENS COUGH DROPS: cartoon of cough being stopped
38)
GREAT DAY For MEN BY CLAIROL: Duke Snyder pitches hair coloring for
men―baseball celebrity―sports
39)
LAURA SCUDDER'S WAMPUM CORN CHIPS: "When you're having the whole
tribe over offer them Laura Scudder"―party in adobe house of
up-scale American Indians all dressed in native costumes eat corn chips
40)
PHASE III SOAP: woman demonstrates how this soap has crème and
deodorant
41)
BRANIFF AIRLINES: narrator urges viewers to visit Macchu Pichu with
scenes of the arduous way to the top
42)
CHATHAM ACRILAN BLANKET: family takes blanket to beach and uses it on
bed at night
43)
COCA-COLA: cartoon of small man drinking large bottle of Coke
44)
FORD: old Ford products are still in use today, such as a 1928 airplane,
a Model T car being used by a doctor for his rounds, V-8
engines―narrator acknowledges Edsel was a dud!
45)
ALLIED VAN LINES: little boy moves to new area and makes new friends
movers
46)
PSA For PEACE CORPS: mother tells son to eat his vegetables because
starving kids in Asia would love to have his food
47)
HULLABALLOO: still shots of girl dancing
1)
CHATHAM ACRILAN BLANKET: family sits on blanket at beach and sleeps
under it at night
2)
COCA-COLA: cartoon of little man who drinks Coke
3)
FORD: 1967 Kodachrome of Model A Ford and flappers, an airplane with
Ford engine, Lincoln Continental, Mustang,
Thunderbird, even Edsel
4)
ALLIED VAN LINES: little boy moves and finds new friend
5)
PEACE CORPS: little boy won't eat his vegetables while narrator says
"Children are starving in Asia"
6)
HULLABALOO: still photos of girl dancing
7)
HAMLET CIGAR: man in hospital with a cast on his foot is still happy
because he has his Benson and Hedges cigar
8)
CHUNKY MEAT: man with English accent feeds hound dog food
9)
STORK MARGARINE: old woman at fair tells interviewer she couldn't tell
the difference between butter and Stork
10)
ACCUTRON WATCH: close-up of insides of two watches, with Accutron using
a tuning fork and the other using a balance wheel
11)
NATIONAL AIRLINES: shots of crime and Disneyland in Los Angeles, pretty
girls in San Francisco and gambling in Las Vegas, and National takes
passengers to all of it
12)
LUDENS COUGH DROPS: cartoon of a cough being cured with these cough
drops
13)
GREAT DAY For MEN BY CLAIROL: Duke Snyder endorses this hair-coloring
product for men
14)
LAURA SCUDDER'S WAMPUM CORN CHIPS: up-scale Native Americans have a
party
15)
PHASE III SOAP: woman scrubs cloth with plain soap and then with
deodorant soap
16)
Braniff International Airlines: man flies to Lima, then treks to top of
Machu Picchu
17)
FRITOS CORN CHIPS: circus performers debate merits of corn chips
18)
WESTINGHOUSE EXTRA LIFE LIGHT BULBS: repairman climbs to top of roller
coaster to replace burned out bulbs
19)
VICKS VAPO RUB: wife rubs ointment on husband's chest
20)
CERTS BREATH MINTS: shots of couples kissing
21)
PSA For U.S. DEPARTMENT OF THE INTERIOR: shots of river being polluted
by industry
22)
SPARKLING CHAMPALE: camera turns around champagne glasses filled with
bubbling champagne
23)
HOOVER ELECTRIC FRYING PAN: warming tray under frying pan keeps cooked
food warm while more food is cooked
24)
GENERIC SEASONS GREETINGS: close-up shots of fruit salad, turkey, punch
bowl and ornaments
25)
HERTS CAR RENTAL: woman lets air out of balloon that says "We try
harder" in reference to Avis, while narrator says "Rent from
us, we ARE number one" counter-advertising
by Hertz against Avis
26)
AFNB CHARGE CARD: shots of items with wheels, with narrator saying
"No matter what circles you travel in, you'll use your AFNB
card"
27)
ECKRICH SMOKED SAUSAGE: close-up shots of shish kebab with sausage on
skewers
28)
BRANIFF AIRLINES: executive board room has chefs from all over the world
demonstrating their cooking skills with humorous results
29)
AVCO UNI-SYSTEM FARM EQUIPMENT: Russians are surprised at how efficient
this equipment is; one man says "I thought WE invented all
these"―cold war
30)
NABISCO CHEESE TID BITS: man in cheese store cuts cheeses and eats
cheesey crackers
31)
COLGATE 100: McLean Stevenson helps buddy with bad breath to get date
with pretty girl―celebrity
32)
DODGE CHARGER: 1967 fast-back car with dumb-blonde says "The Dodge
rebellion wants YOU"
33)
SMIRNOFF VODKA: bartender with many bottles of vodka all around dries
drinking glasses
34)
SMIRNOFF VODKA: graffiti on wall says "Watch the Smirnoff
people" while young people cavort at beach, ride horses, visit bars
35)
DODGE POLARIS: blonde points out features in this 1967 luxury car
36)
PATONS KNITTING WOOL: English parody of "Get Smart" has secret
agent trying to steal the secret of Patonising, which prevents knitting
wool from shrinking
37)
RONDO CHOCOLATE: Japanese woman is in restaurant, then on boat eating
chocolate candy bar
38)
SUNDAE ICE CREAM: Japanese family eat ice cream
39)
BANDIT CANDY BAR: Mexican in jail eats candy bar and gets enough energy
to escape
40)
NATIONAL CAR RENTAL: English couple get away from the crowd and head for
the beach
41)
PG TIPS: English family take time out from visiting Stonehenge to have
some tea
42)
EASTERN AIRLINES: little girl paints picture of man climbing tree in
Puerto Rico
43)
BRADING ALE: men arm-wrestle in tavern in 1875, then drink beer
1)
VOLKSWAGEN: convict climbs over prison walls but does not recognize
newly-designed fast-back VW that is supposed to help him escape
2)
ALLEREST: paper airplane flies around New York City and demonstrates how
pollen is disbursed―Howard DaSilva is narrator
3)
COMPOZ: man is so nervous he is unable to open the box of Compoz
4)
ALKA-SELTZER: Alka-Seltzer invented a new disease called "the
blahs"―"If Alka-Seltzer can take care of the big upsets,
think of what it can do for a simple case of the blahs"
5)
POLAROID CAMERA: family leaves grandparents at train station but they
have memories from photos
6)
BULOVA WATCH: close-up shots of insides of a watch
7)
BURLINGTON MID-LENGTH SOCKS: man dances to Greek music to try to make
his sock fall down
8)
WESTINGHOUSE TIP-TOE IRON: tip of iron has special features for hard to
iron areas
9)
BAND-AID SHEER STRIPS: little boy plays baseball but his cut finger
stays clean with Band-Aids
10)
JELL-O: family eats hearty meal of lobster and Jello for dessert
11)
SPALDING GOLF BALLS: close-up shot of golf ball rolling on golf course
into hole
12)
BURMA SHAVE: couple a la Pocahontas and John Smith in snow storm with
man reciting Burma Shave ditty
13)
PEACE CORPS: man leads children singing while narrator says "The
later it gets, the later it gets"
14)
BURMA SHAVE: balding man with beard recites, "Within this veil of
toil and sin, your head grows bald but not your chin"
15)
GENERIC AD For GAS: stress is on how clean heating and air conditioning
keep a house and a school
16)
PSA For CITIZENS For CLEAN AIR: man has trouble breathing while narrator
elaborates on how polluted the air is in New York City
17)
COLOR ME BARBRA: Barbra Streisand sings a song from her new record
album, "Draw Me a Circle"
18)
JELL-O CHEESECAKE MIX: Louise Lasser serves her husband cheesecake, but
he doesn't talk he loves it so
19)
OCEAN SPRAY ORANGE-CRANBERY JUICE DRINK: woman mixes oranges and
cranberries to make interesting drink
20)
WINS RADIO: still shots of local and current events
21)
PSA For AMERICAN CANCER SOCIETY: sound of man coughing, followed by
X-ray of man's lungs, followed by close-up of warning on cigarette pack
22)
OPPENHEIMER FUND: four men clasp hands as a symbol of support
23)
ALKA-SELTZER: shot of Alka-Seltzer on the rocks with narrator saying it
works as well cold as with plain tap water
24)
SUPPHOSE STOCKINGS: woman rubs foot on man's shoe and says her hose
supports her all day, while announcer says he will support her all her
life―sexist
25)
REMINGTON SHAVER: teenage whisker talks of razor mowing down all his
friends
26)
WONDER BREAD: kid riding horse gets nutrition from white
bread―"Helps build strong bodies 12 ways"
27)
ROYAL WOOLEN COLD WATER WASH: woman laughs at how wonderful this
cleanser is at keeping her things soft
28)
AYDS VITAMIN AND MINERAL CANDY: shot of scale with increasing weights
while slim woman eats these candies to help suppress her desire for food
29)
KENT OF LONDON AFTER SHAVE LOTION: this product can't talk but women get
the message―scenes of women looking at men―sexist
30)
ALKA-SELTZER: shot of fishbowl with goldfish and Alka-Seltzer in new
foil pack that is water-proof
31)
REMINGTON RAZOR: man shaves fuzz off a peach and the bristles off a
brush―1965
32)
LADY REMINGTON RAZOR: woman calls boyfriend to thank him for gift of
razor, but he calls her by wrong name
33)
JOHNSON'S BABY POWDER: woman applies baby powder to herself
34)
PSA For U.S. ARMY AIRBORNE: shots of men jumping out of planes with
narrator saying "This is where your brawn must match your
brain"
1)
BRYLCREME: man and woman playing cards―"a little dab'll do ya"
2)
DASH DOG FOOD: different dogs come running for this dog food with
protein
3)
CHESTERFIELD CIGARETTES: The Big Taste―man puffs and sucks on
tobacco
4)
A & P FOOD STORES: they now give MacDonald's Plaid stamps with
purchases
5)
LIFE INSURANCE: generic pitch for insurance―young man graduates
college because his deceased father bought insurance before dying
6)
A & P STORES: Plaid stamps―8 seconds
7)
LA FRANCE BLUING: animated bacteria lurking in your clothes are arrested
by animated French policeman―
laundry product
8)
A & P STORES: Plaid stamps―8 seconds
9)
AVON: "Avon Calling" with men's toiletries
B&W
10)
PAPERMATE PENS: Joe E. Brown does wide-mouth grin while plugging
ball-point pen
11)
HOSTESS TWINKIES: unbelievable claim that "children often need
between-meal snacks" and that Twinkies are nutritious!
12)
STA-DRI MASONRY PAINT: man is proud that his basement is dry because he
painted walls with this product
13)
NEW ERA POTATO CHIPS: still pictures hail this scientifically processed
chip
14)
WHIRLYBIRDS: wonderful Cold War kids toy is large helicopter (two-feet
long)―very militaristic toy that also packs 25 troops and a Jeep
and tank! Remco toy costs
$9.98
15)
KOOL-AID: the Kool-Aid Kids in arts school―new bright package
still costs 5 cents
16)
BLUE BRYLCREEM: Joe DiMaggio demonstrates and endorses this new tube of
hair cream for gray hair
17)
JOY DISHWASHING LIQUID: American man with Japanese accent and slanted
eyes talks about beautiful hands of tea party hostess; at one point he
says "I exprain" for "I explain"―racist
18)
BUSCH BEER: happy men in bar drink beer
19)
NODOZ: man and woman are not alert but to sharpen their wits they take
Nodoz
20)
ALKA-SELTZER: shots of different stomachs, such as
boxer, runner, hula dancers, jackhammer worker with narrator
saying to take Alka-Seltzer when your stomach gets out of
shape―famous shot of man poking finger in fat
stomach―"no matter what shape your stomach's in"
21)
MONTCLAIR CIGARETTES: couple shopping light up cigarettes
22)
NODOZ: people playing bridge need to stay alert and so take Nodoz―"They're
as safe as coffee"
23)
PLEASE: powdered milk for coffee
24)
BULOVA WATCH: Conrad Nagle, founder of the Motion Picture Academy,
endorses the Academy Award watches
celebrity
25)
BULOVA: repeat of 8
26)
BULOVA: Nancy Kelly endorses Miss America watch
27)
BULOVA: Ella Raines endorses Director watch
celebrity
28)
BULOVA: Ginny Sims endorses Director watch
29)
BULOVA: repeat of 12
30)
BULOVA: Nanette Fabray endorses Fashion Academy watch
31)
BULOVA: Santa Claus endorses the Director watch
32)
BULOVA: shot of new Ultimate self-winding watch
33)
BULOVA: repeat of 16
34)
BULOVA: Frank Sinatra has a self-winding watch/celebrity
35)
BULOVA: Joan Bennett endorses the Academy Award watch
36)
BULOVA: shot of Academy Award watch
37)
BULOVA: Peggy Lee endorses the Academy Award watch
38)
BULOVA: give the most beautiful girl in the world the American Girl
watch for Christmas
39)
BULOVA: Ann Blythe of "The Golden Horde" endorses the American
girl watch
40)
BULOVA: shots of Broadway and the Golden Gate Bridge with overlay of the
Maxim watch
41)
BULOVA: June Hutton endorses the Maxim watch
43)
BULOVA: "The watch the stars wear"; Joan Bennett endorses the
Academy Award watch
44)
ACTIV STOCKINGS: early 1960s color ad shows woman dancing in mock New
York―before pantyhose
45)
BRIDAL BOUQUET PERFUME: young flower child picks daisies in field
46)
SHOWER TO SHOWER POWDER: young woman applies powder, then boyfriend
kisses her
47)
BULOVA: there are only 12 moving parts this new calendar
watch could not include, and they are living Calendar Girls,
which include Cheryl Tiegs and Farrah Fawcett―celebrity
48)
HEAVEN SCENT: young girl walks in rain and loves poetry that doesn't
rhyme because she's different
49)
JOHNSON'S BABY POWDER: Lauren Hutton applies baby powder before she puts
on her underwear
50)
THE NEW YORKER: Kennedy Fraser writes about feminine fashions of the
1960s
51)
KANEKALON: wig fiber is compared to real hair with close-up shots of
both
52)
EMERAUDE PERFUME: woman states "Want him to be more of a man?
Try being more of a woman."―sexist
53)
LIP QUENCHER: pretty girl applies this lipstick
54)
PREFERENCE HAIR COLOR: pretty girl uses expensive hair color because
she's worth it
55)
COCA-COLA: city girl returns to the farm and sings "I was raised on
country sunshine"
56)
JOHNSON & JOHNSON BABY PRODUCTS: little baby handed to his
mother―folksinger in background―"start him softly"
black and white couples with their infant babies
57)
DUTCH BOY WALL PAINT: new acrylic plastic paint applies easily to wall,
so husband doesn't mind painting
58)
BRYLCREAM: "The Quiet Man" is never showy yet he is
recognized as someone important because his hair looks so good
59)
BAYER ASPIRIN: cameraman tells television announcer that their sponsor's
product really works
60)
REMINGTON SHAVER: man shaves in bedroom while kids are in the bathroom
61)
SEARS SUPERSPY CASE: little boy has spy kit in briefcase and checks
approach of ice cream man
62)
ZEST COAP: couple surfing later shower with Zest
63)
SHELL GASOLINE: cartoon of two-headed serviceman reads poetry on how to
use the best gasoline
64)
COMET CLEANSER: housewife scrubs sink to remove stains
65)
SHELL: "Two-top" serviceman says Shell sells more gas to
airlines than any other company
66)
SHELL: mechanic looks under car and suggests owner add oil and Shellzone
anti-freeze
67)
AVON: beautiful woman uses Top Style lipstick
68)
COMET CLEANSER: cleaning woman won't clean without Comet
1)
EXPERIMENTAL SHORT: Max Katz 5-minute piece blends rhetoric of film
Promos with bizarre imagery 1969
2)
LYONS TEA: Japanese man listens to classical music and drinks tea
Foreign
3)
SUNDAE ICE CREAM: three young Japanese women and little boy eat ice
cream in park FOREIGN
4)
MEIJI BLACK CHOCOLATE: young Japanese man watches train pass as he eats
candy bar FOREIGN
5)
SHISEIDO FACIAL CREAM: young Japanese couple play in snow with close-ups
of her pretty skin FOREIGN
6)
MEIJI RONDO CHOCOLATE: every time young Japanese girl bites into candy
bar three men playing violins appear FOREIGN
7)
CHAMPION PAPERS IMAGINATION 11: Kodachrome color still shots of circus
performers and old posters, followed by live shots of lions in cages and
circus parade―all these scenes are captured on different types of
paper
8)
PAN AMERICAN AIRLINES: shot of Folker F7 plane flying on October 28,
1927 from Key West Florida to Havana, Cuba which was beginning of Pan
Am―history of this airline with lots of footage of old airplanes
and historical figures such as Mussolini, Heile Salassi, FDR,
suffragettes marching, Douglas Fairbanks, ticker tape parade in New York
City, flappers, Wall Street, Edward VIII, smiling Hitler, Neville
Chamberlain, Eisenhower, Churchill―ends with promise to fly next
generation to the moon in the 21st century―1971
9)
CHINA MACHADO: fashion montage of 1967-68―has nudity bare breasts!
Women’s clothing styles
10)
HARTFORD INSURANCE: general history of advertising art, with full
commercials for Belvedere cigarettes and Hartford Insurance
1)
ATLANTIC GASOLINE: man drives comedic bare-bones of a car and gets a
lubrication from Atlantic to stop squeaks 1952
FANTASY
2)
BARDAHL MOTOR OIL: cartoon a la Dragnet of woman with car trouble
who is helped with Bardahl products―Dirty Sludge, Sticky Valve,
Gummy Ring, Blackie Carbon 1953
3)
MAXWELL HOUSE Coffee: kinescope
excerpt of cowboy playing guitar to family from Mama television
show 1952
4)
GOODYEAR: shots of cooked food with overlying logo of "Food by
Goodyear"―Durward Kirby explains that food is protected by
Goodyear packaging product called pliofilm, a forerunner of plastic
bags―from GOODYEAR PLAYHOUSE
1952
5)
SCHLITZ BEER: shot of hands holding glasses of beer
6)
SCHLITZ BEER: analogy of Beethoven who created great works because of
his individuality and sensitivity, and Schlitz, which creates great beer
because of its individuality and sensitivity
1952
7)
CARLING BLACK LABEL BEER: old man takes pretty young girl to
dinner―sexist
8)
SHADOW WAVE PERMANENT: "glamorous Hollywood star Kathy Downs"
endorses this home permanent product
9)
PEPSI COLA: young couple at carnival drink Pepsi
10)
DIAL SOAP: funny scene of mobsters pushing cohort into shower, then cops
machine-gunning their way into the room while mobsters emerge from
shower saying "You ain't got nuttin' on us, we're
clean"―violent
11)
PACQUIN'S COLD CREAM: close-up of model removing makeup―took one
hour to apply makeup and two minutes to remove it
12)
YARDLEY FACE SLICKER: young girl says good-bye to military boyfriend
13)
LUCKY WHIP: ice cream sundae being crowned with this whipped topping
14)
LUCKY WHIP: pies being crowned with this whipped topping
15)
PRUDENTIAL INSURANCE: stereotypical family needs insurance―little
girl dreams of being a princess with long hair and golden gown, little
boy dreams of getting in fight at school, mom happily dusts house while
dad goes off to work
16)
SEALTEST LIGHT 'N LIVELY LOWFAT MILK: scene in commercial film studio
where host thinks product is really good
17)
Movie Promo: To Kill A Mockingbird: scene of little girl's hands
playing with toys taken from a tobacco box―opening credits
18)
WIND SONG PERFUME: man in pensive mood thinks of woman with wind blowing
in her hair
19)
BRECK SHAMPOO: blonde woman in convertible car has her hair blowing in
the wind B&W
20)
MAXWELL HOUSE: hands with two guns aims and fires at camera, then scene
changes to perking coffee pots―violence
21)
EDWARDS AND HANLEY: three men state their names and say they do the
advertising for this firm, then say "wow"
22)
WORLD BOOK ENCYCLOPEDIA: young people at college gate want to be
admitted, but colleges are getting more selective and few are
chosen―parents can get a head start by buying this encyclopedia
23)
YARDLEY: Jeanne Shrimpton brings the London look to America―end is
chopped off
24)
TONI FICALORA INC. Film PRODUCTIONS: scene of film reels being stacked
up
25)
MINUTE RICE: scenes of food being placed atop rice
26)
TONI FICALORA: repeat of 24
27)
HARVEY'S BRISTOL CREAM: scene of sherry being poured
28)
BENSON AND HEDGES CIGARETTES: safecracker steals gold bars and forgets
his cigarettes in safe―when he emerges again the police are
waiting
29)
CHUNKY MEAT: droll man with English accent and his hound dog eat in
restaurant British commercial FOREIGN
30)
MACLEANS TOOTHPASTE: pretty girl shows off white teeth
31)
SAMSONITE LUGGAGE: girl in mini-skirt drops suitcase on Paris street and
cars and buses run over it
32)
STRATOLOUNGER: man sits in chair and relaxes as foot rest extends and
back reclines
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Our holdings consist of PUBLIC DOMAIN titles
and films that remain protected through copyrights. While
Public Domain footage can be licensed immediately by
MacDonald & Associates, protected films must be cleared
with the copyright holder before being used in a new
production. Just because a motion picture is in our
inventory, it does not mean that MacDonald & Associates
maintains the legal right to license its use. Please contact
us for the copyright status on individual titles.