|
1)
MANUFACTURER'S HANOVER TRUST BANK: animated―woman too busy to pay
bills―she needs organization―"what a great bank...I may
marry you"
2)
CUT-RITE PLASTIC SANDWICH BAGS: Napoleon look alike―seal all
shapes he pulls from inside his coat―even a goldfish
3)
MAX FACTOR MAKEUP: What is a woman?―and they show a peacock (not a
peahen) to illustrate her
elegance
4)
IRELAND TOURIST BOARD: Irish countryside―visitor on a bicycle
rides out to have local girls knit sweater for $15
5)
ARMOUR STAR BACON: butcher sells Mrs. Smith a center cut portion of
bacon―if you don't have a butcher, try ours
6)
BULOVA WATCHES: components of a watch may not fit well if they're from
different sources―Bulova makes all its own parts
7)
POLAROID COLOR PAK CAMERA: "Three O'clock in the Morning"
played as couple looks at snapshots
8)
TAB: one crazy calorie soft drink―kicky late 1960s clothing
styles―"the now taste"―that's what's happening
9)
BOAC: stress the VC-10 jet in BOAC fleet
10)
EHLER'S Coffee: bossy husband shops with wife for coffee
11)
CONTINENTAL INSURANCE: "this is the foot that kicked the
skate..."―chain reactions lead eventually to wall
collapsing―but he was insured
12)
PEACE CORPS: young man recalls voices encouraging him to go to
college―he's the only one not sure of what he wants to
do―take you skills for two years to Peace Corps―PSA
13)
POLITICAL Commercial: attacks man with a million dollars running to kill
the New York City civilian review board―he's even attacked
minority groups―Vote No on Question One
14)
PSA: $75 would take a busload of kids to the beach for a day―inner
city kids―Mayor's Commission on Youth seeks donations
15)
PSA: kid caught stealing a car is marched through the whole legal
process―don't help a good boy go bad, lock car and take keys
16)
ENDEN DANDRUFF SHAMPOO: Enden does it better―pretty models
17)
TIPARILLO M CIGAR: menthol―Dick Cavett voice-over
18)
RAYETTE HAIR DRIERS: hair dryer is filmed as if it were a space-age
technology―one model has a facial sauna attached
19)
CHICKEN OF THE SEA TUNA: psychedelic art―personality
20)
SOUTHWESTERN NEW ENGLAND BELL TELEPHONE: life without the
telephone―motorcycle to communicate messages
21)
RESDEN DANDRUFF SHAMPOO: "Resden,
rah rah rah"
22)
TV Promo: The Jackie Gleason Show with still
23)
SHISHEDO COSMETICS: Japanese commercial/young couple in surf/foreign
24)
JOHNSON'S BABY SHAMPOO: pretty blonde wanders in park, then falls asleep
sucking her thumb―"baby doll" sexist
stereotypes―no spoken words―"Johnson's Baby Shampoo is
for babes."
25)
OLYMPIC AIRLINES: passenger gets so Greek, he dances Zorba in the aisle
26)
PHILLIPS 66 GASOLINE: painters are painting large U.S. map to show
stations―in all 50 states
27)
WHIRLPOOL REFRIGERATOR: Marvin
Kaplan tries to borrow ice cubes―Jack Elam and band of cowboy bad
guys stop him―then a Communist border guard with a Doberman
denounces his "decadent bourgeoisie party"―then three
Mexican stereotypes threaten him―he gets refrigerator with
ice-maker built in―they end up at his house looking for ice
cubes―Gonzalez Gonzalez is here
28)
BAN ROLL-ON DEODORANT: pretty girl is called by boys even without using
it―"What do they call you?"
29)
WINSTON CIGARETTES: kicky, trendy, upbeat 60s music―plus montage
of lifestyle scenes
30)
A SPRAY OF NATE PERFUME: by Jean Nate
31)
CHEVROLET: man looks inside a new Chevy in showroom―he's a man in
love with the car―salesman shows him the insides of the
car―sliced in half he drive one side
32)
MINUTE RICE: curry and other tasty dishes made when you start with the
perfect rice
33)
Film ENDING: wonderful 1960s go-go color-and-music montage is the ending
credits on a filmed production―Ted Steeg Production for Yardley of
London
34)
PSA: anti-smoking spot―we receive many warnings in our
lives―they can save life―American Cancer Society―cough
is warning
35)
PALL MALL GOLD 100'S: concert orchestra musicians leave dressing room,
but Charlie stays behind to smoke his "seven minute
cigarette"―emerges in time to strike triangle
36)
CON EDISON: little old lady blows hot trumpet after explaining why she
like electric heat
37)
PSA: voices of people having fun―but beach is deserted and
polluted―rat there too―U.S. Department of Interior
38)
TV Promo: 19th century sketches with offbeat music behind
them―from jazz to bagpipes―for TED MACK AND THE ORIGINAL
AMATEUR HOUR
39)
Promo: Herb Alpert music Tijuana Taxi―woman in bathing suit
gyrates to music―no show mentioned
Foreign
Commercials
1)
Promo: film credits Promo from GTS studio―British/ foreign
2)
KNORR'S SOUPS: woman makes husband soup―British/foreign
3)
STAR SEAL ALUMINUM FOIL: fearful fish baked unwrapped―condemned
cake needs wrapping―British/foreign
4)
BLACK & GREEN'S TEA: it's super tea―helps Felicity get a
lift―British/foreign
5)
MICHELIN X TIRE: cross-section of a typical tire, then a Michelin
cross-section―British/foreign
6)
WORTHINGTON BEER: actor John Bird talks about Worthington―a
British beer we can be proud of/foreign
7)
BARCLAY BANK: the Barclaycard―animated―rich man with
complaining chauffeur―even the weight machine accepts his
card―1966―British/foreign
8)
HAMLET CIGARS: hospitalized man with foot in traction smoking thin
cigar―man on rainy days smoking contentedly―"Happiness
is a cigar called Hamlet"―from Benson &
Hedges―British/foreign
9)
CHUNKY MEAT DOG FOOD: Clement Freud and his pet bloodhound eating at
restaurant―dog gets can of food, but they don't charge
corkage―British/foreign
10)
FRAY BENTOS CORNED BEEF: canned meat―little boy wonders why his
aunt is so big and uncle so slight―he didn't get canned meat when
he was a lad―British/foreign
11)
CHUNKY MEAT DOG FOOD: Clement Freud and Henry the bloodhound in a second
commercial―he eats a bit like an actor,
though―British/foreign
12)
PAPER-MATE PEN: a real pen―man of great taste and pride owns
one―Orson Welles voice-over―British/foreign
13)
DANISH BACON: two women walking in street store discuss cooking Danish
bacon for Sunday―British/foreign
14)
FLORET FLY KILLER: Fred Fly is man in costume, smells Floret, says
"Delicious" then drops dead―the fragrant fly
killer―British/foreign
15)
CROWN GLOSS PAINT: The Rose and Crown pub has Rose behind the bar and
Crown paint on exterior walls―British/foreign
16)
STORK TABLE MARGARINE: interview old woman in crowd explains closeness
of taste to butter―British/foreign
17)
RENAULT: car has been buried in beach sand, now dug up, washed and no
corrosion―a glutton for punishment―British/foreign
18)
HAMLET CIGARS: man in rain storm is contented―30 second
version―British/foreign
19)
FRAY BENTOS CORNED BEEF: aunt is so big―same as No. 10
20)
PAPER-MATE PEN: man of great taste and pride―same as No. 12
21)
DANISH BACON: women on sidewalk―same as No. 13
22)
RENAULT: car buried in sand―same as No. 17
23)
Coffee CRISP CANDY BAR: workers on candy bar assembly line eat all the
bars―a new candy bar in USA
24)
Coffee CRISP CANDY BAR: same as No. 23 and 25
25)
Coffee CRISP CANDY BAR: same as No. 23 and 24
25)
CHRISTIE'S CHOCOLATE CHIP COOKIES: kids grab for
cookies―Canadian/foreign 1964
26)
MOLSON Canadian LAGER BEER; The Travelers on stage sing beer
song―Canadian/foreign
27)
CHRYSLER: animation of two big game British hunters―discuss
guarantee from Chrysler―African stereotype of natives as
cannibals―Canadian/foreign
28)
IMPERIAL GASOLINE: Pete Seeger singing for gasoline―with map of
Canada―"Always look to Imperial for the
best"/Canadian―foreign
29)
ESSO GASOLINE: quiz man at cafe about why he buys Esso―he also
happens to be a gas truck driver―Canadian/ foreign
30)
OMO DETERGENT: husband and kiddies get clothes dirty―soap powder
now gets tough―"brighter" happy family in clean
clothes―"for a bright new world"―British/ foreign
31)
KELLOGG'S RICE KRISPIES: water skiing and other water sports―happy
family―British/foreign
32)
KELLOGG'S RICE KRISPIES: same as No. 31
33)
KELLOGG'S RICE KRISPIES: same as No. 31
34)
KELLOGG'S RICE KRISPIES: little girl on swing―the most refreshing
start a day ever had―British/foreign
35)
KELLOGG'S RICE KRISPIES: man and woman sailing―British/ foreign
36)
COMFORT FABRIC SOFTENER: babies and pretty women―Softness is a
thing called Comfort―British/foreign
37)
WHITE ROSE GASOLINE: credit card―Canadian/foreign
37)
WHITE ROSE GASOLINE: a promise: we won't look after your car if you
don't want us to―Canadian/foreign
38)
WHITE ROSE GASOLINE: origins of the name―a kerosene product that
was clean burning―Canadian/foreign
39)
SALADA TEA: motorcycle gangs blazes into diner―it's a bunch of old
ladies!―not just for weak little old ladies―Canadian/foreign
1964
40)
GRAINBELT BEER: short spot
41)
PIPER EXTRA EXPORT: Scottish beer―for the strong me of the New Tay
Bridge―British/foreign
42)
PIPER EXTRA EXPORT: Scottish beer―for the strong men of Strachur―British/foreign
43)
PIPER EXTRA EXPORT: Scottish beer―for the strong men of the
Clyde―British/foreign
44)
PIPER EXTRA EXPORT: men of Strachur―same as No. 42
45)
PIPER EXTRA EXPORT: men of the Clyde―British/foreign―same as
No. 43
46)
PIPER EXTRA EXPORT: men of the New Tay Bridge―British/
foreign―same as No. 41
47)
TAVERN KEG BITTER BEER: tavern owner and wife closing up―brewed by
Courage―he draws one for himself―British/foreign
48)
TAVERN KEG BITTER BEER: tavern owner and wife closing the
bar―people who really know beer drink this beer as he
does―British/foreign
49)
TAVERN KEG BITTER BEER: tavern owner and wife―same as No. 47
49)
SHISHEDO COSMETICS: young couple on beach―Japanese/ foreign
50)
TAVERN KEG BITTER BEER: waiters closing up draw on
―British/foreign
51)
MOLSON BEER: Pleasure Pack has 12 Export Ale and 12 Canadian
lager―consider the problem logically―Canadian/foreign
52)
JAPAN AIRLINES: bride on beach―honeymoon―Hawaiian
tours―Japanese/foreign
Note: Foreign Commercials
1)
MIDLAND BANK: written words used to make visual puns English (Clio
winner for 1966)
2)
Movie Promo: opening credits to GOLDFINGER
3)
MIDLAND BANK: another string of written words as visual puns
English (Clio winner for 1966)
4)
STERLING CIGARETTES: woman polishes the silver box―then takes one
out English
5)
TATE & LYLE SUGAR CUBES: different comic situations for using sugar
cubes English
6)
PIRELLI SLIPPERS: Italian
daredevil is shot from a cannon―but leaves behind his Pirelli
slippers
7)
WOOD NYMPH HAIR LIGHTENER "Once
upon a time there was a blonde"―woman walks her horse and
explains how to blonde yourself English
8)
CLOSE-UP DEODORANT: spray deodorant―pretty model writhes
English
9)
SENIOR SERVICE CIGARETTES: organ music and nice ocean shots―sunset
no words English
10)
BIRDS EYE FLORIDA ORANGE JUICE: the great British yawn is gone
English
11)
MIDLAND BANK: more word puns
12)
NYDEL: "L'Invite" from J. Mineur agency―this is French commercial―clumsy
lunch guest spills foods over tablecloth―but "pas de
problem" because it's made of Nydel by Rhovyl―wife washes and
dries it quickly―just in time for the guest to dirty tablecloth at
dinner―in French
13)
BENSON AND HEDGES CIGARETTES: man's hand reaches inside his woman's
handbag to find a smoke English
14)
SUNSILK SHAMPOO: blonde woman turned away by Moscow guard―filmed
in Red Square in Soviet Union English
15)
MARTINI & ROSSI VERMOUTH: beautiful and sophisticated woman gets out
of expensive car and drinks an aperitif at cafe with the
chauffeur―while assassin's rifle is aimed at her, is
fired―"for people who share a taste for excitement"
English
16)
BORDEN'S SWISS STYLE YOGURT: scenes of Switzerland―Swiss eat 32
times as much yogurt as Americans―Elsie the cow speaks
17)
HI C GRAPE DRINK: man peels a Concord grape―if a kid drank 3
glasses a day for a year, he drink the equivalent of this many grapes
18)
COLOMBIAN Coffee: the hands of Juan Valdez plant and harvest the
coffee―sorts out beans one-by-one
19)
TIDE: Rome air traffic control sees it first―airport is
warned―helicopter takes off to observe―newsmen are
alerted―everyone in Rome looks up to see Tide man flying through
the air―he turns gray clothes white―detergent
Italian
20)
ARIEL: washes biologically Italian
21)
BIO LUZIL: new detergent―shows stains floating away―woman
washes clothes in a large pan and in washing machine
German
22)
DAZ: a challenge for the past year to try Daz detergent―doubters
explain why it is better English
23)
DAZ: Cornish housewives testify to this superiority of this detergent
English
24)
BIG S: soaks out stubborn stains―contains natural enzymes
English
25)
BIO TEX: soaks stubborn stains away naturally
English
26)
BIO TEX: puppets of housewives and ducks―kinescope with rolling
line through picture German
27)
DAZ: herd of white horses charges through surf―"white
strength" English
28)
OMO: wrecker's ball smashes down old buildings―times
change―but clothes still get dirty―blonde housewife shops
for detergent―"with bright new power for a bright new
world" English
29)
DAZ: man in Southhampton housing complex to get housewife to try
detergent and hang a sheet on clothesline tomorrow if its cleans
better―the neighborhood is filled with white sheets
30)
TIDE: new Tide detergent with the forze verde and the forze blu
Italian
31)
AJAX DETERGENT: the white knight charges through the
street―stronger than dirt
SPANISH
32)
FAIRY SNOW: flirtatious woman is interrupted―wife urges she plug
in the machine―dumb blonde English
33)
OMO: the Saubermann family―color―cleans the schmutz
34)
OMO: Familie Saubermann―mother reprimands daughter for playing in
stocking feet―New Omo detergent German
35)
OMO: Familie Saubermann again―boys climb on roof to retrieve
soccer ball―detergent gets rid of schmutz German
36)
LUVIL: detergent gets children's clothes clean―works like an
underwater army―English
37)
LUVIL: "oh no―give me strength"―underwater army in
the green speckly ingredients English
38)
LUVIL: this packet holds an underwater army of enzymes― egg, sweat
marks, blood spots, cocoa stains English
39)
LUVIL: underwater army―skin diver in checkered suit swims
underwater German
40)
DASH: Italian women compare the whiteness of two detergents―Dash
is the whiter Italian
41)
OMO: "Do men notice?"―Mr. Cowley finds Omo detergent
makes his shirts wash longer―"so bright, even a man
notices"―wash hangs on backyard line
English
42)
CASCADE: husband and wife visit his mother―her shorts are washed
cleaner―mother will switch to Cascade detergent―"takes
gray out, puts white in" German
43)
PERSIL: young boy talks about being pushed over at school―but mom
cares―and she uses this detergent because she cares
English
44)
PERSIL: little boy plays in backyard and gets dirty―mom doesn't
care, because she has Persil to help―"Persil, one of the
signs of a mother's care"
English
45)
AJAX DETERGENT: how would you like a wash so bright you could hang it
out in the middle of town―woman hangs wash in Main street
English
46)
SUNIL: woman spread white tablecloth for the women's club to
city―it's white German
47)
TIDE: cheeky woman wrote to discover why Tide worked so well in her
washer―they sent a man to explain to her―she wants the man
to come back next week English
1)
PINK POP LIPSTICK and FINGER NAIL POLISH: Japanese/ foreign
commercial―kicky music and lipsticks, pretty models, and candies
popping up and through the spot―VERY Western image of Japanese
women―cosmetics by Shisedo
2)
C&H SUGAR: little girl who lives in Hawaii describes the attractions
of the Islands―sugar cane
3)
TOYOTA: Japanese commercial―archer fires arrow but man driving his
car is faster to the apple―"William Tell Overture" in
background
4)
VAN HEUSEN 417 SHIRTS: "gutsy" styles―man and son
driving in a Triumph
5)
WINSTON CIGARETTES: Japanese judo expert tries to judo chop a
"crush-proof box" but hurts his hand instead
6)
COCA-COLA: marathon runner carrying the Olympic torch through various
situations―Coke/Fresca giveaway of cameras―1968 Olympics
tie-in
7)
MERCURY: 1968 models with wood-grain paneling on side
8)
ARMSTRONG FLOORING: think colorful thoughts―lineoleum tiles in
yellow, blue, green
9)
CONTAC: clown is getting a cold―can't say no to tentful of
kids―applies his make up and performs
10)
ALCOA ALUMINUM CAPS: many different comic scenarios of people opening
beer caps―and a dolphin delivers a ring-top beer to a man in
middle of ocean
11)
PITTSBURGH PLATE GLASS Company: little girl with her new doll crashes
into glass door that smashes―Herculite K
12)
HUNT'S TOMATO SAUCE: husband working hard in the construction business
so poor wife make spaghetti sauce as a treat on Wednesdays
13)
OPEL KADETT RALLYE: elephant herd and this auto next to them―it's
big on confidence―"the mini-brute"
14)
KODAK: family in car leave ferryboat and drive to their summer cottage
on Cape Cod―"Theme for A Summer Place" is music in
background―film, camera and thoughtfulness
15)
KINDNESS INSTANT HAIR SETTER: "Curlers on your head, shame on
you" song―"Don't be caught in curlers, help keep America
beautiful―from Clairol―"the gift of the year"
16)
MERCURY: dealer explains the car and the chart explaining its automotive
superiority―until gangsters (other dealers) machine-gun the chart
to shambles
17)
PURE FIREBIRD GASOLINE: stock car racing―Firebird Super
18)
BODY MIST SPRAY DEODORANT: "girly" and "ginchy"―kicky
late 1960s female fashions
19)
NICE 'N EASY HAIR COLOR: "the closer her gets, the better you
look"―man and woman run toward each other in slow motion
along the shore―Clairol
20)
CONTAC: father and all his kids blowing nose is one of six humorous
scenarios in which Contac helps you be more social―"there are
many many many reasons more"
21)
MERCURY COUGAR: woman welder uses torch to make hole in the roof of a
luxury sports car―now sun roof is an option on Cougar
22)
HEAD AND SHOULDERS SHAMPOO: grown woman is still playing "Baby
Brenda" from her movie days―cab driver tells her to grow up
and be the 40 year old she is―take off the wig, but she has
dandruff―he gives her a tube of shampoo―she now wants to run
for governor―or at least governess―he says, "No"
23)
KELLOGG'S CORN FLAKES: drums pound in background―modern
music―little boy pours out last single flake from box―pours
milk on it and eats it―no words
24)
VOLKSWAGEN: Kuwait is oil-rich Middle East country that doesn't need
economy or parking space―"but what about an underdeveloped
country like America?"―automobile
25)
KENTUCKY FRIED CHICKEN: Paul Revere rides out to proclaim "the
chickens are coming"―"Who's got time to make dinner when
you're busy making history"―Colonel Sanders is
there―Revolutionary War theme
26)
PAN AMERICAN AIRLINES: little boy at airport―"where is it
you've always wanted to go―who is it you've always wanted to
be"―live your childish fantasy by flying there
27)
AT&T: telephone area codes humorously explained―Indians is
505, cactus plant is 602, 817 is race car driver...
28)
DIET PEPSI-COLA: "girl watching is the top spectator sport in
America today" as busty temptress woman walking by marina where
yachts are docked―someone will be watching
29)
CAMEL CIGARETTES: whistling man walking a mile along Atlantic
shore―into rustic general store―has hole in his fishing boot
30)
ENCYCLOPEDIA BRITANNICA: 1968 commercial for the wonders of recording
what man knows―200th anniversary edition
31)
YARDLEY OF LONDON: "London, where the new scene
began"―late 1960s montage with stills and moving pictures of
miniskirts, Beatles, Carnaby Street fashions, dancing―production
company
32)
AJAX CLEANER: two English cleaning ladies working in office
building―fantasy commercial―one maid stands and walks
sideways on the wall because this green cleanser product "gets
floors too clean to walk on"―the two and an elevator operator
end up walking on wall British Commercial
33)
HARTFORD INSURANCE: automobile
accident and two men get out and argue in the jargon of insurance
lawyers―humorous
34)
PRODUCTION Company: woman and her body parts contort and meld in
lengthy, modernistic sound and video―imagery is to advertise this
production company's techniques [NOTE: this technique used recently in
rock videos]
35)
BURLINGTON: "Draperies"―new fabric used for improved
drapes―husband interrupts wife in middle of affair―lover
hides behind curtain then makes humorous exit
36)
POST GRAPE-NUTS FLAKES: "Balloon"―two men blowing up
giant balloon with Grape-Nuts Flakes logo on it―rock song is the
Beatles' Norwegian Wood but with Grape Nuts lyrics and different
singers
37)
BACTINE ANTISEPTIC: "Red Riding Hood"―animated wolf from
Little Red Riding Hood tells how good it is―woodsman enters and
pounds wolf through floor―wolf pours on Bactine and sighs with
relief
38)
ALKA-SELTZER: "Stomach Talk"―animation―man argues
with his stomach―Hans Conreid―"man does not live by
spicy foods alone"―announcer brokers a compromise [good
Vietnam War metaphor]
39)
ELECKTRA Films: "Christmas Birds"―Christmas greeting has
man about to saw down tree with birds―sentimental―turns saw
into a violin and plays God Rest Ye Merry Gentlemen―this is
a generic commercial with no identification of sponsor―just
"Season's Greetings
40)
WILKINSON'S BLADES: "Museum"―British military history
museum―the blade that conquered shaving―Rule Britannia
in background
41)
COLT 45 MALT LAGER: man at table sits unphased as tree falls near him,
sexually tempting woman, and Robin Hood shoots arrow―but in the
dull and commonplace, this beer is a "completely unique
experience"―commercial took six shooting days―trees cut
down more than 100 feet tall―actor Billy Van required eleven takes
while cranes dropped trees over his head
Note:
ETHNICITY REEL
1)
Italian SWISS COLONY RHINESKELLER WINE: oom-pah music as fat German eats
heavy foods―but wants light wine
2)
GRANNY GOOSE POTATO CHIPS: two stereotyped Mexican banditos stop
cowboy―"you may not believe this, but my name is Granny
Goose"―are you grown up enough for Granny Goose―Los
Angeles area commercial
3)
LEVY'S JEWISH RYE BREAD: deli man makes sandwich for Chinese
boy―"you don't have to be Jewish to love Levi's real Jewish
rye bread" (Clio winner for 1964)
4)
LEVY'S JEWISH RYE BREAD: Native American wrapped in blanket with Indian
tom-tom beat in background―eats sandwich―"you don't
have to be Jewish to love Levi's real Jewish rye bread"
5)
HEBREW NATIONAL MEATS: Jewish man remembers his Uncle Eli taking him as
young boy to Jake's delicatessen―he tested the bologna for
taste―"Eat! Eat!" 1966
6)
HEBREW NATIONAL MEATS: Jewish man remembers his father's return from
World War I―what a party―sing Yiddish songs and lots of
salami, bologna, frankfurters―all Kosher―"Don't eat
just to live, live to eat"
7)
RHEINGOLD BEER: Black African-American woman sings the
blues―ethnic series for New York City market
8)
RHEINGOLD BEER: Danish-Americans dance the "letkis"―kissing
in midair―they skol with Rheingold―ethnic series for New
York City market
9)
RHEINGOLD BEER: Jewish couple celebrates Golden Wedding
anniversary―"mazeltov, Dan and Esther"―ethnic
series for New York City market
10)
RHEINGOLD BEER: Italian wedding with much dancing and
eating―ethnic series for New York City market
11)
RHEINGOLD BEER: Italian-American woman in deli gives Italian-American
proprietor a hard time buying salami and bread―"New York is a
city of tough customers"―there are 302 beers trying to make
it in New York
12)
RHEINGOLD BEER: Irish-Americans listen to bagpipes, dance a jig and
drink beer
13)
RHEINGOLD BEER: middle class Puerto Rican-Americans have house party
drink Cerveza Rheingold―for the same pictures with different
soundtrack, see 4.6 #19
14)
RHEINGOLD BEER: Black woman sings the blues―ethnic series for New
York City market
15)
RHEINGOLD BEER: Danish-Americans dance the "letkis"―kissing
in midair―they skol with Rheingold―ethnic series for New
York City market
16)
ONE-A-DAY VITAMINS: overly protective old woman has her 40-year old son
on her lap forcing vitamin pill down him―narrator implies the
stereotyped Jewish mother syndrome
17)
VAN HUESEN SHIRTS: Peter Chan and others at Chinese laundry try to iron
out permanent crease in the sleeve
of shirt―they babble in Chinese (1965) ethnic
18)
VAN HUESEN SHIRTS: Peter Chan and others at Chinese laundry―same
as No. 13 (1965)
19)
SANTA FE RAILROAD: Pancho and his Mexican bandito compadre plan to stop
the train and rob passengers―but Super Chief blazes right by
them―Chill Wills voice-over for Super Chief
reservations―early 1950s
20)
QUAKER OATMEAL: Grenada is scene of nutmeg and other spice for
oatmeal―"the spice island"
21)
ABEL'S BAGELS: freezing his bagels justified by baker―8 seconds
22)
AMERICAN DAIRY ASSOCIATION: Japanese and white American in judo
match―stop for a milk break―Japanese continues to throw him,
however
23)
BETTY CROCKER NOODLES ItalianO: beautiful color shows Italian mother and
her children making it from scratch―or use Betty Crocker and
prepare it in 10 minutes―maybe tastes better that in Italy (1964)
24)
HUMDINGERS: Indian, spaceman, and space monster―all like this
Nabisco sweet snack―popcorn with peanuts and
caramel―"the popcorny happening"
25)
PSA: National Conference of Christians and Jews shows children running
in fear with adult voices of intolerance in background―fear and
hate passed from one generation to the next―brotherhood can also
be passed from one generation to the next
26)
MAHATMA RICE and WATER MAID RICE: animated with swami and song in
background
27)
COCOA MARSH: kids yell for it―chocolate syrup―Indian in
headdress and war paint also sips it
28)
BUICK: Jim Davis drives 1964 Wildcat into desert―three Mexican
banditos stop him and inspect it closely―he then drives off
throwing sand in their faces
29)
WHIRLPOOL REFRIGERATOR: French chef in America longs for
France―nothing could cure homesickness until he got Eiffel Tour
painted on his new refrigerator door
30)
AVCO INDUSTRIES: Russian farmers compared to American farmers―they
rush toward American-made farm machinery ―Russian says, "I
though we invented all these."
31)
DAISYS SNACKS: an Inca discovers popcorn in 1475―stars Joe E.
Brown as an Indian―General Mills corn snack
32)
PUSS 'N BOOTS READY DISH: Arab on his camel discovers cat in middle of
desert―cat has survived with this six-day pack of dry cat food
1)
WESSON OIL: woman uses it as a bath oil―another makes pancakes
with it―another grooms horses―other unusual uses―as
well as cooking uses―for all the best, and some of the worst
reasons it's Number One
2)
WESSON BUTTER FLAVOR OIL: two French chefs argue―whether to cook
in butter or oil―food fight ensues―the compromise
3)
WESTINGHOUSE LIGHT BULBS: roller coaster ride―man has to replace
light bulbs when they blow out on top of ride
4)
WESSON OIL: Italian opera singer in background as oil is used in many
different Italian cuisine cooking―he sings "It's Number
One" to Rossini tune
5)
FRESCA: don't get left out in the warm―get the blizzard
―young people party on a Chinese junk―soft drink
6)
CLAIROL RADIANTLY RED SHAMPOO AND HAIR COLOR: every woman should be
red-head at least once in her life―"go a little mad
reds"―"shooting off sparks reds"
7)
ALKA-SELTZER: couple on date clumsily talking romantically―but
they're in love, don't know it yet―but need Alka-Seltzer
8)
MONSANTO ACRILAN FABRIC: Sid Caesar sleeps comfortably―this is his
endorsement of Acrilan blankets
9)
CARNATION SLENDER: model on New York streets―she's nothing but
skin and bones in person―uses this diet food
10)
HERTZ: "Poor Soul" man at shoeshine stand―but doesn't
have a quarter to pay for it―he's embarrassed―but runs away
―Hertz will loan you $10 for incidentals (Clio winner for 1968)
11)
EASTERN AIRLINES: Jean Pierre Biquet little French boy grows up to
become a chef―now he makes airplane food for Ionosphere flights
12)
SPAULDING EXECUTIVE GOLF BALLS: saw one in half
13)
COUNTRY CLUB MALT LIQUOR: sudsy foam in various situations―from
beer head to washing machine―but this beer is low on carbonation
14)
JAGUAR: what a man put on his body in the morning is mixed in a mixing
bowl―Yardley has one scent for all product―One Man, One
Smell is Jaguar platform
15)
AMERICAN MOTORS JAVELIN: construction crew smashes and rearranges sports
car―ends up with a Javelin
16)
EXCEDRIN: Excedrin headache number 1040―IRS man strikes out
taxpayer's deductions during audit
17)
PONTIAC GTO: 1968 model―man smashes at bumper with crowbar but
cannot dent it
18)
MONSANTO CUMULOFT NYLON FABRIC: two couples carry large carpet on two
motor cycles through San Francisco, over bridge
19)
PAN AMERICAN AIRLINES: man names all West Indies islands―PanAm
flies to almost all of them
20)
WESTINGHOUSE FREEZER: man trying to sell refrigerator/ freezer to
Eskimos in snow―they mush off
21)
OCEAN SPRAY CRANBERRY JUICE COCKTAIL: charade game―man tries to
communicate the taste of this drink―he can't―has to give
them a taste
22)
CRACKER JACK: three ugly witches mixing brew―chicken's
giggle―a purple flurp, etc.―Jack Guilford is one―from
an ancient family recipe
23)
RESCUE SOAP PADS: attacks burnt on black, crud, grime―never rusts
or splinters―no metal―from 3M
24)
KELLOGG'S CORN FLAKES: dad told him when he was a boy―and he grew
up to be fireman―"Tall up" song―it's all American
25)
LADDIE BOY DOG FOOD: this guy went to food school and then into making
dog food because a dog never started a war, never cheated―they're
nice and deserve to eat nice
26)
WESSON OIL: voice-over as woman is spreading oil on her body while
sunning on the beach
27)
BACTINE ANTISEPTIC: wolf from Little Red Riding Hood
28)
EXCEDRIN: headache Number 31―girdle returner―voice-over, no
picture―only jar of aspirins
29)
BAND-AID SHEER STRIPS: little girls playing on ground
30)
RONZONI SPAGHETTI: snobs want it sold on the mainline, not just in the
Italian neighborhood
31)
GILLETTE RAZOR AND BLADES: man secretly shaving with razor and
blade―wife bought him an electric razor but he's been spoiled
32)
FOREMOST MILK: while you've been asleep, they've been processing and
distributing milk
33)
GILLETTE TECHMATIC RAZOR: give him a new face for Christmas―face
in box
34)
DUPONT TEFLON: baked goods don't stick to Teflon
35)
DIXIE CUPS: 9-ounce Dixie Cup that grew up―throw them
away―Greek dancers smash them to floor
36)
AMERICAN AIRLINES: Flip is the kind of pilot they make movies
about―but American wouldn't touch him with a ten-foot
pole―"High and the Mighty" is theme song
37)
WHIRLPOOL: lady advisors harp at man about appliances, simulating home
conditions―and more women wait to harp at man―sexist
stereotyping―Eugene Roach is the man―
38)
MOBIL GASOLINE: rock and roll young couple―necking while he
drives―"I'm going driving with my baby―until I
die"―then smash and die―PSA-like―we want you to
live
39)
UNION CARBIDE SEVEN INSECTICIDE: Esteban Ruiz grows cotton in Tipitapa,
Nicaragua―in November 1965 he was threatened by an invading
army...of boll worms―focus on grub―insecticide saved the
land and crop―takes up where DDT leave off
40)
UNION CARBIDE; listen carefully to the sound of the future―an
electric motor bike with fuel cell
41)
UNION CARBIDE: iron industry of Minnesota is revitalized by Tackanite―strip
mining scene now possible because of jet piercer drilling―dynamite
explosion, "this is only the beginning"
42)
CONSTRUCTION SAFETY ASSOCIATION: suburban sprawl, ambulance driving
through area, "We Worry"―Canadian
43)
PSA: Save The Children―hippie reading a poem about
love
people, "It'll take a lot more than talk to save this world"
44)
PSA: from the President's Commission on Mental Retardation―Hubert
and Muriel Humphrey with retarded granddaughter Vicky
45)
PSA: Peace Corps―glass half-empty, half-full
46)
TV Promo: Channel 7, ABC-owned stations Promo―squared head
superimposed over sixties events, "What will it take to get you
involved"
47)
PSA: from CARE―sitar music, hands at work in underdeveloped lands
48)
PSA: | 
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