|
1)
MANUFACTURER'S HANOVER TRUST BANK: animated―woman too busy to pay
bills―she needs organization―"what a great bank...I may
marry you"
2)
CUT-RITE PLASTIC SANDWICH BAGS: Napoleon look alike―seal all
shapes he pulls from inside his coat―even a goldfish
3)
MAX FACTOR MAKEUP: What is a woman?―and they show a peacock (not a
peahen) to illustrate her
elegance
4)
IRELAND TOURIST BOARD: Irish countryside―visitor on a bicycle
rides out to have local girls knit sweater for $15
5)
ARMOUR STAR BACON: butcher sells Mrs. Smith a center cut portion of
bacon―if you don't have a butcher, try ours
6)
BULOVA WATCHES: components of a watch may not fit well if they're from
different sources―Bulova makes all its own parts
7)
POLAROID COLOR PAK CAMERA: "Three O'clock in the Morning"
played as couple looks at snapshots
8)
TAB: one crazy calorie soft drink―kicky late 1960s clothing
styles―"the now taste"―that's what's happening
9)
BOAC: stress the VC-10 jet in BOAC fleet
10)
EHLER'S Coffee: bossy husband shops with wife for coffee
11)
CONTINENTAL INSURANCE: "this is the foot that kicked the
skate..."―chain reactions lead eventually to wall
collapsing―but he was insured
12)
PEACE CORPS: young man recalls voices encouraging him to go to
college―he's the only one not sure of what he wants to
do―take you skills for two years to Peace Corps―PSA
13)
POLITICAL Commercial: attacks man with a million dollars running to kill
the New York City civilian review board―he's even attacked
minority groups―Vote No on Question One
14)
PSA: $75 would take a busload of kids to the beach for a day―inner
city kids―Mayor's Commission on Youth seeks donations
15)
PSA: kid caught stealing a car is marched through the whole legal
process―don't help a good boy go bad, lock car and take keys
16)
ENDEN DANDRUFF SHAMPOO: Enden does it better―pretty models
17)
TIPARILLO M CIGAR: menthol―Dick Cavett voice-over
18)
RAYETTE HAIR DRIERS: hair dryer is filmed as if it were a space-age
technology―one model has a facial sauna attached
19)
CHICKEN OF THE SEA TUNA: psychedelic art―personality
20)
SOUTHWESTERN NEW ENGLAND BELL TELEPHONE: life without the
telephone―motorcycle to communicate messages
21)
RESDEN DANDRUFF SHAMPOO: "Resden,
rah rah rah"
22)
TV Promo: The Jackie Gleason Show with still
23)
SHISHEDO COSMETICS: Japanese commercial/young couple in surf/foreign
24)
JOHNSON'S BABY SHAMPOO: pretty blonde wanders in park, then falls asleep
sucking her thumb―"baby doll" sexist
stereotypes―no spoken words―"Johnson's Baby Shampoo is
for babes."
25)
OLYMPIC AIRLINES: passenger gets so Greek, he dances Zorba in the aisle
26)
PHILLIPS 66 GASOLINE: painters are painting large U.S. map to show
stations―in all 50 states
27)
WHIRLPOOL REFRIGERATOR: Marvin
Kaplan tries to borrow ice cubes―Jack Elam and band of cowboy bad
guys stop him―then a Communist border guard with a Doberman
denounces his "decadent bourgeoisie party"―then three
Mexican stereotypes threaten him―he gets refrigerator with
ice-maker built in―they end up at his house looking for ice
cubes―Gonzalez Gonzalez is here
28)
BAN ROLL-ON DEODORANT: pretty girl is called by boys even without using
it―"What do they call you?"
29)
WINSTON CIGARETTES: kicky, trendy, upbeat 60s music―plus montage
of lifestyle scenes
30)
A SPRAY OF NATE PERFUME: by Jean Nate
31)
CHEVROLET: man looks inside a new Chevy in showroom―he's a man in
love with the car―salesman shows him the insides of the
car―sliced in half he drive one side
32)
MINUTE RICE: curry and other tasty dishes made when you start with the
perfect rice
33)
Film ENDING: wonderful 1960s go-go color-and-music montage is the ending
credits on a filmed production―Ted Steeg Production for Yardley of
London
34)
PSA: anti-smoking spot―we receive many warnings in our
lives―they can save life―American Cancer Society―cough
is warning
35)
PALL MALL GOLD 100'S: concert orchestra musicians leave dressing room,
but Charlie stays behind to smoke his "seven minute
cigarette"―emerges in time to strike triangle
36)
CON EDISON: little old lady blows hot trumpet after explaining why she
like electric heat
37)
PSA: voices of people having fun―but beach is deserted and
polluted―rat there too―U.S. Department of Interior
38)
TV Promo: 19th century sketches with offbeat music behind
them―from jazz to bagpipes―for TED MACK AND THE ORIGINAL
AMATEUR HOUR
39)
Promo: Herb Alpert music Tijuana Taxi―woman in bathing suit
gyrates to music―no show mentioned
Foreign
Commercials
1)
Promo: film credits Promo from GTS studio―British/ foreign
2)
KNORR'S SOUPS: woman makes husband soup―British/foreign
3)
STAR SEAL ALUMINUM FOIL: fearful fish baked unwrapped―condemned
cake needs wrapping―British/foreign
4)
BLACK & GREEN'S TEA: it's super tea―helps Felicity get a
lift―British/foreign
5)
MICHELIN X TIRE: cross-section of a typical tire, then a Michelin
cross-section―British/foreign
6)
WORTHINGTON BEER: actor John Bird talks about Worthington―a
British beer we can be proud of/foreign
7)
BARCLAY BANK: the Barclaycard―animated―rich man with
complaining chauffeur―even the weight machine accepts his
card―1966―British/foreign
8)
HAMLET CIGARS: hospitalized man with foot in traction smoking thin
cigar―man on rainy days smoking contentedly―"Happiness
is a cigar called Hamlet"―from Benson &
Hedges―British/foreign
9)
CHUNKY MEAT DOG FOOD: Clement Freud and his pet bloodhound eating at
restaurant―dog gets can of food, but they don't charge
corkage―British/foreign
10)
FRAY BENTOS CORNED BEEF: canned meat―little boy wonders why his
aunt is so big and uncle so slight―he didn't get canned meat when
he was a lad―British/foreign
11)
CHUNKY MEAT DOG FOOD: Clement Freud and Henry the bloodhound in a second
commercial―he eats a bit like an actor,
though―British/foreign
12)
PAPER-MATE PEN: a real pen―man of great taste and pride owns
one―Orson Welles voice-over―British/foreign
13)
DANISH BACON: two women walking in street store discuss cooking Danish
bacon for Sunday―British/foreign
14)
FLORET FLY KILLER: Fred Fly is man in costume, smells Floret, says
"Delicious" then drops dead―the fragrant fly
killer―British/foreign
15)
CROWN GLOSS PAINT: The Rose and Crown pub has Rose behind the bar and
Crown paint on exterior walls―British/foreign
16)
STORK TABLE MARGARINE: interview old woman in crowd explains closeness
of taste to butter―British/foreign
17)
RENAULT: car has been buried in beach sand, now dug up, washed and no
corrosion―a glutton for punishment―British/foreign
18)
HAMLET CIGARS: man in rain storm is contented―30 second
version―British/foreign
19)
FRAY BENTOS CORNED BEEF: aunt is so big―same as No. 10
20)
PAPER-MATE PEN: man of great taste and pride―same as No. 12
21)
DANISH BACON: women on sidewalk―same as No. 13
22)
RENAULT: car buried in sand―same as No. 17
23)
Coffee CRISP CANDY BAR: workers on candy bar assembly line eat all the
bars―a new candy bar in USA
24)
Coffee CRISP CANDY BAR: same as No. 23 and 25
25)
Coffee CRISP CANDY BAR: same as No. 23 and 24
25)
CHRISTIE'S CHOCOLATE CHIP COOKIES: kids grab for
cookies―Canadian/foreign 1964
26)
MOLSON Canadian LAGER BEER; The Travelers on stage sing beer
song―Canadian/foreign
27)
CHRYSLER: animation of two big game British hunters―discuss
guarantee from Chrysler―African stereotype of natives as
cannibals―Canadian/foreign
28)
IMPERIAL GASOLINE: Pete Seeger singing for gasoline―with map of
Canada―"Always look to Imperial for the
best"/Canadian―foreign
29)
ESSO GASOLINE: quiz man at cafe about why he buys Esso―he also
happens to be a gas truck driver―Canadian/ foreign
30)
OMO DETERGENT: husband and kiddies get clothes dirty―soap powder
now gets tough―"brighter" happy family in clean
clothes―"for a bright new world"―British/ foreign
31)
KELLOGG'S RICE KRISPIES: water skiing and other water sports―happy
family―British/foreign
32)
KELLOGG'S RICE KRISPIES: same as No. 31
33)
KELLOGG'S RICE KRISPIES: same as No. 31
34)
KELLOGG'S RICE KRISPIES: little girl on swing―the most refreshing
start a day ever had―British/foreign
35)
KELLOGG'S RICE KRISPIES: man and woman sailing―British/ foreign
36)
COMFORT FABRIC SOFTENER: babies and pretty women―Softness is a
thing called Comfort―British/foreign
37)
WHITE ROSE GASOLINE: credit card―Canadian/foreign
37)
WHITE ROSE GASOLINE: a promise: we won't look after your car if you
don't want us to―Canadian/foreign
38)
WHITE ROSE GASOLINE: origins of the name―a kerosene product that
was clean burning―Canadian/foreign
39)
SALADA TEA: motorcycle gangs blazes into diner―it's a bunch of old
ladies!―not just for weak little old ladies―Canadian/foreign
1964
40)
GRAINBELT BEER: short spot
41)
PIPER EXTRA EXPORT: Scottish beer―for the strong me of the New Tay
Bridge―British/foreign
42)
PIPER EXTRA EXPORT: Scottish beer―for the strong men of Strachur―British/foreign
43)
PIPER EXTRA EXPORT: Scottish beer―for the strong men of the
Clyde―British/foreign
44)
PIPER EXTRA EXPORT: men of Strachur―same as No. 42
45)
PIPER EXTRA EXPORT: men of the Clyde―British/foreign―same as
No. 43
46)
PIPER EXTRA EXPORT: men of the New Tay Bridge―British/
foreign―same as No. 41
47)
TAVERN KEG BITTER BEER: tavern owner and wife closing up―brewed by
Courage―he draws one for himself―British/foreign
48)
TAVERN KEG BITTER BEER: tavern owner and wife closing the
bar―people who really know beer drink this beer as he
does―British/foreign
49)
TAVERN KEG BITTER BEER: tavern owner and wife―same as No. 47
49)
SHISHEDO COSMETICS: young couple on beach―Japanese/ foreign
50)
TAVERN KEG BITTER BEER: waiters closing up draw on
―British/foreign
51)
MOLSON BEER: Pleasure Pack has 12 Export Ale and 12 Canadian
lager―consider the problem logically―Canadian/foreign
52)
JAPAN AIRLINES: bride on beach―honeymoon―Hawaiian
tours―Japanese/foreign
Note: Foreign Commercials
1)
MIDLAND BANK: written words used to make visual puns English (Clio
winner for 1966)
2)
Movie Promo: opening credits to GOLDFINGER
3)
MIDLAND BANK: another string of written words as visual puns
English (Clio winner for 1966)
4)
STERLING CIGARETTES: woman polishes the silver box―then takes one
out English
5)
TATE & LYLE SUGAR CUBES: different comic situations for using sugar
cubes English
6)
PIRELLI SLIPPERS: Italian
daredevil is shot from a cannon―but leaves behind his Pirelli
slippers
7)
WOOD NYMPH HAIR LIGHTENER "Once
upon a time there was a blonde"―woman walks her horse and
explains how to blonde yourself English
8)
CLOSE-UP DEODORANT: spray deodorant―pretty model writhes
English
9)
SENIOR SERVICE CIGARETTES: organ music and nice ocean shots―sunset
no words English
10)
BIRDS EYE FLORIDA ORANGE JUICE: the great British yawn is gone
English
11)
MIDLAND BANK: more word puns
12)
NYDEL: "L'Invite" from J. Mineur agency―this is French commercial―clumsy
lunch guest spills foods over tablecloth―but "pas de
problem" because it's made of Nydel by Rhovyl―wife washes and
dries it quickly―just in time for the guest to dirty tablecloth at
dinner―in French
13)
BENSON AND HEDGES CIGARETTES: man's hand reaches inside his woman's
handbag to find a smoke English
14)
SUNSILK SHAMPOO: blonde woman turned away by Moscow guard―filmed
in Red Square in Soviet Union English
15)
MARTINI & ROSSI VERMOUTH: beautiful and sophisticated woman gets out
of expensive car and drinks an aperitif at cafe with the
chauffeur―while assassin's rifle is aimed at her, is
fired―"for people who share a taste for excitement"
English
16)
BORDEN'S SWISS STYLE YOGURT: scenes of Switzerland―Swiss eat 32
times as much yogurt as Americans―Elsie the cow speaks
17)
HI C GRAPE DRINK: man peels a Concord grape―if a kid drank 3
glasses a day for a year, he drink the equivalent of this many grapes
18)
COLOMBIAN Coffee: the hands of Juan Valdez plant and harvest the
coffee―sorts out beans one-by-one
19)
TIDE: Rome air traffic control sees it first―airport is
warned―helicopter takes off to observe―newsmen are
alerted―everyone in Rome looks up to see Tide man flying through
the air―he turns gray clothes white―detergent
Italian
20)
ARIEL: washes biologically Italian
21)
BIO LUZIL: new detergent―shows stains floating away―woman
washes clothes in a large pan and in washing machine
German
22)
DAZ: a challenge for the past year to try Daz detergent―doubters
explain why it is better English
23)
DAZ: Cornish housewives testify to this superiority of this detergent
English
24)
BIG S: soaks out stubborn stains―contains natural enzymes
English
25)
BIO TEX: soaks stubborn stains away naturally
English
26)
BIO TEX: puppets of housewives and ducks―kinescope with rolling
line through picture German
27)
DAZ: herd of white horses charges through surf―"white
strength" English
28)
OMO: wrecker's ball smashes down old buildings―times
change―but clothes still get dirty―blonde housewife shops
for detergent―"with bright new power for a bright new
world" English
29)
DAZ: man in Southhampton housing complex to get housewife to try
detergent and hang a sheet on clothesline tomorrow if its cleans
better―the neighborhood is filled with white sheets
30)
TIDE: new Tide detergent with the forze verde and the forze blu
Italian
31)
AJAX DETERGENT: the white knight charges through the
street―stronger than dirt
SPANISH
32)
FAIRY SNOW: flirtatious woman is interrupted―wife urges she plug
in the machine―dumb blonde English
33)
OMO: the Saubermann family―color―cleans the schmutz
34)
OMO: Familie Saubermann―mother reprimands daughter for playing in
stocking feet―New Omo detergent German
35)
OMO: Familie Saubermann again―boys climb on roof to retrieve
soccer ball―detergent gets rid of schmutz German
36)
LUVIL: detergent gets children's clothes clean―works like an
underwater army―English
37)
LUVIL: "oh no―give me strength"―underwater army in
the green speckly ingredients English
38)
LUVIL: this packet holds an underwater army of enzymes― egg, sweat
marks, blood spots, cocoa stains English
39)
LUVIL: underwater army―skin diver in checkered suit swims
underwater German
40)
DASH: Italian women compare the whiteness of two detergents―Dash
is the whiter Italian
41)
OMO: "Do men notice?"―Mr. Cowley finds Omo detergent
makes his shirts wash longer―"so bright, even a man
notices"―wash hangs on backyard line
English
42)
CASCADE: husband and wife visit his mother―her shorts are washed
cleaner―mother will switch to Cascade detergent―"takes
gray out, puts white in" German
43)
PERSIL: young boy talks about being pushed over at school―but mom
cares―and she uses this detergent because she cares
English
44)
PERSIL: little boy plays in backyard and gets dirty―mom doesn't
care, because she has Persil to help―"Persil, one of the
signs of a mother's care"
English
45)
AJAX DETERGENT: how would you like a wash so bright you could hang it
out in the middle of town―woman hangs wash in Main street
English
46)
SUNIL: woman spread white tablecloth for the women's club to
city―it's white German
47)
TIDE: cheeky woman wrote to discover why Tide worked so well in her
washer―they sent a man to explain to her―she wants the man
to come back next week English
1)
PINK POP LIPSTICK and FINGER NAIL POLISH: Japanese/ foreign
commercial―kicky music and lipsticks, pretty models, and candies
popping up and through the spot―VERY Western image of Japanese
women―cosmetics by Shisedo
2)
C&H SUGAR: little girl who lives in Hawaii describes the attractions
of the Islands―sugar cane
3)
TOYOTA: Japanese commercial―archer fires arrow but man driving his
car is faster to the apple―"William Tell Overture" in
background
4)
VAN HEUSEN 417 SHIRTS: "gutsy" styles―man and son
driving in a Triumph
5)
WINSTON CIGARETTES: Japanese judo expert tries to judo chop a
"crush-proof box" but hurts his hand instead
6)
COCA-COLA: marathon runner carrying the Olympic torch through various
situations―Coke/Fresca giveaway of cameras―1968 Olympics
tie-in
7)
MERCURY: 1968 models with wood-grain paneling on side
8)
ARMSTRONG FLOORING: think colorful thoughts―lineoleum tiles in
yellow, blue, green
9)
CONTAC: clown is getting a cold―can't say no to tentful of
kids―applies his make up and performs
10)
ALCOA ALUMINUM CAPS: many different comic scenarios of people opening
beer caps―and a dolphin delivers a ring-top beer to a man in
middle of ocean
11)
PITTSBURGH PLATE GLASS Company: little girl with her new doll crashes
into glass door that smashes―Herculite K
12)
HUNT'S TOMATO SAUCE: husband working hard in the construction business
so poor wife make spaghetti sauce as a treat on Wednesdays
13)
OPEL KADETT RALLYE: elephant herd and this auto next to them―it's
big on confidence―"the mini-brute"
14)
KODAK: family in car leave ferryboat and drive to their summer cottage
on Cape Cod―"Theme for A Summer Place" is music in
background―film, camera and thoughtfulness
15)
KINDNESS INSTANT HAIR SETTER: "Curlers on your head, shame on
you" song―"Don't be caught in curlers, help keep America
beautiful―from Clairol―"the gift of the year"
16)
MERCURY: dealer explains the car and the chart explaining its automotive
superiority―until gangsters (other dealers) machine-gun the chart
to shambles
17)
PURE FIREBIRD GASOLINE: stock car racing―Firebird Super
18)
BODY MIST SPRAY DEODORANT: "girly" and "ginchy"―kicky
late 1960s female fashions
19)
NICE 'N EASY HAIR COLOR: "the closer her gets, the better you
look"―man and woman run toward each other in slow motion
along the shore―Clairol
20)
CONTAC: father and all his kids blowing nose is one of six humorous
scenarios in which Contac helps you be more social―"there are
many many many reasons more"
21)
MERCURY COUGAR: woman welder uses torch to make hole in the roof of a
luxury sports car―now sun roof is an option on Cougar
22)
HEAD AND SHOULDERS SHAMPOO: grown woman is still playing "Baby
Brenda" from her movie days―cab driver tells her to grow up
and be the 40 year old she is―take off the wig, but she has
dandruff―he gives her a tube of shampoo―she now wants to run
for governor―or at least governess―he says, "No"
23)
KELLOGG'S CORN FLAKES: drums pound in background―modern
music―little boy pours out last single flake from box―pours
milk on it and eats it―no words
24)
VOLKSWAGEN: Kuwait is oil-rich Middle East country that doesn't need
economy or parking space―"but what about an underdeveloped
country like America?"―automobile
25)
KENTUCKY FRIED CHICKEN: Paul Revere rides out to proclaim "the
chickens are coming"―"Who's got time to make dinner when
you're busy making history"―Colonel Sanders is
there―Revolutionary War theme
26)
PAN AMERICAN AIRLINES: little boy at airport―"where is it
you've always wanted to go―who is it you've always wanted to
be"―live your childish fantasy by flying there
27)
AT&T: telephone area codes humorously explained―Indians is
505, cactus plant is 602, 817 is race car driver...
28)
DIET PEPSI-COLA: "girl watching is the top spectator sport in
America today" as busty temptress woman walking by marina where
yachts are docked―someone will be watching
29)
CAMEL CIGARETTES: whistling man walking a mile along Atlantic
shore―into rustic general store―has hole in his fishing boot
30)
ENCYCLOPEDIA BRITANNICA: 1968 commercial for the wonders of recording
what man knows―200th anniversary edition
31)
YARDLEY OF LONDON: "London, where the new scene
began"―late 1960s montage with stills and moving pictures of
miniskirts, Beatles, Carnaby Street fashions, dancing―production
company
32)
AJAX CLEANER: two English cleaning ladies working in office
building―fantasy commercial―one maid stands and walks
sideways on the wall because this green cleanser product "gets
floors too clean to walk on"―the two and an elevator operator
end up walking on wall British Commercial
33)
HARTFORD INSURANCE: automobile
accident and two men get out and argue in the jargon of insurance
lawyers―humorous
34)
PRODUCTION Company: woman and her body parts contort and meld in
lengthy, modernistic sound and video―imagery is to advertise this
production company's techniques [NOTE: this technique used recently in
rock videos]
35)
BURLINGTON: "Draperies"―new fabric used for improved
drapes―husband interrupts wife in middle of affair―lover
hides behind curtain then makes humorous exit
36)
POST GRAPE-NUTS FLAKES: "Balloon"―two men blowing up
giant balloon with Grape-Nuts Flakes logo on it―rock song is the
Beatles' Norwegian Wood but with Grape Nuts lyrics and different
singers
37)
BACTINE ANTISEPTIC: "Red Riding Hood"―animated wolf from
Little Red Riding Hood tells how good it is―woodsman enters and
pounds wolf through floor―wolf pours on Bactine and sighs with
relief
38)
ALKA-SELTZER: "Stomach Talk"―animation―man argues
with his stomach―Hans Conreid―"man does not live by
spicy foods alone"―announcer brokers a compromise [good
Vietnam War metaphor]
39)
ELECKTRA Films: "Christmas Birds"―Christmas greeting has
man about to saw down tree with birds―sentimental―turns saw
into a violin and plays God Rest Ye Merry Gentlemen―this is
a generic commercial with no identification of sponsor―just
"Season's Greetings
40)
WILKINSON'S BLADES: "Museum"―British military history
museum―the blade that conquered shaving―Rule Britannia
in background
41)
COLT 45 MALT LAGER: man at table sits unphased as tree falls near him,
sexually tempting woman, and Robin Hood shoots arrow―but in the
dull and commonplace, this beer is a "completely unique
experience"―commercial took six shooting days―trees cut
down more than 100 feet tall―actor Billy Van required eleven takes
while cranes dropped trees over his head
Note:
ETHNICITY REEL
1)
Italian SWISS COLONY RHINESKELLER WINE: oom-pah music as fat German eats
heavy foods―but wants light wine
2)
GRANNY GOOSE POTATO CHIPS: two stereotyped Mexican banditos stop
cowboy―"you may not believe this, but my name is Granny
Goose"―are you grown up enough for Granny Goose―Los
Angeles area commercial
3)
LEVY'S JEWISH RYE BREAD: deli man makes sandwich for Chinese
boy―"you don't have to be Jewish to love Levi's real Jewish
rye bread" (Clio winner for 1964)
4)
LEVY'S JEWISH RYE BREAD: Native American wrapped in blanket with Indian
tom-tom beat in background―eats sandwich―"you don't
have to be Jewish to love Levi's real Jewish rye bread"
5)
HEBREW NATIONAL MEATS: Jewish man remembers his Uncle Eli taking him as
young boy to Jake's delicatessen―he tested the bologna for
taste―"Eat! Eat!" 1966
6)
HEBREW NATIONAL MEATS: Jewish man remembers his father's return from
World War I―what a party―sing Yiddish songs and lots of
salami, bologna, frankfurters―all Kosher―"Don't eat
just to live, live to eat"
7)
RHEINGOLD BEER: Black African-American woman sings the
blues―ethnic series for New York City market
8)
RHEINGOLD BEER: Danish-Americans dance the "letkis"―kissing
in midair―they skol with Rheingold―ethnic series for New
York City market
9)
RHEINGOLD BEER: Jewish couple celebrates Golden Wedding
anniversary―"mazeltov, Dan and Esther"―ethnic
series for New York City market
10)
RHEINGOLD BEER: Italian wedding with much dancing and
eating―ethnic series for New York City market
11)
RHEINGOLD BEER: Italian-American woman in deli gives Italian-American
proprietor a hard time buying salami and bread―"New York is a
city of tough customers"―there are 302 beers trying to make
it in New York
12)
RHEINGOLD BEER: Irish-Americans listen to bagpipes, dance a jig and
drink beer
13)
RHEINGOLD BEER: middle class Puerto Rican-Americans have house party
drink Cerveza Rheingold―for the same pictures with different
soundtrack, see 4.6 #19
14)
RHEINGOLD BEER: Black woman sings the blues―ethnic series for New
York City market
15)
RHEINGOLD BEER: Danish-Americans dance the "letkis"―kissing
in midair―they skol with Rheingold―ethnic series for New
York City market
16)
ONE-A-DAY VITAMINS: overly protective old woman has her 40-year old son
on her lap forcing vitamin pill down him―narrator implies the
stereotyped Jewish mother syndrome
17)
VAN HUESEN SHIRTS: Peter Chan and others at Chinese laundry try to iron
out permanent crease in the sleeve
of shirt―they babble in Chinese (1965) ethnic
18)
VAN HUESEN SHIRTS: Peter Chan and others at Chinese laundry―same
as No. 13 (1965)
19)
SANTA FE RAILROAD: Pancho and his Mexican bandito compadre plan to stop
the train and rob passengers―but Super Chief blazes right by
them―Chill Wills voice-over for Super Chief
reservations―early 1950s
20)
QUAKER OATMEAL: Grenada is scene of nutmeg and other spice for
oatmeal―"the spice island"
21)
ABEL'S BAGELS: freezing his bagels justified by baker―8 seconds
22)
AMERICAN DAIRY ASSOCIATION: Japanese and white American in judo
match―stop for a milk break―Japanese continues to throw him,
however
23)
BETTY CROCKER NOODLES ItalianO: beautiful color shows Italian mother and
her children making it from scratch―or use Betty Crocker and
prepare it in 10 minutes―maybe tastes better that in Italy (1964)
24)
HUMDINGERS: Indian, spaceman, and space monster―all like this
Nabisco sweet snack―popcorn with peanuts and
caramel―"the popcorny happening"
25)
PSA: National Conference of Christians and Jews shows children running
in fear with adult voices of intolerance in background―fear and
hate passed from one generation to the next―brotherhood can also
be passed from one generation to the next
26)
MAHATMA RICE and WATER MAID RICE: animated with swami and song in
background
27)
COCOA MARSH: kids yell for it―chocolate syrup―Indian in
headdress and war paint also sips it
28)
BUICK: Jim Davis drives 1964 Wildcat into desert―three Mexican
banditos stop him and inspect it closely―he then drives off
throwing sand in their faces
29)
WHIRLPOOL REFRIGERATOR: French chef in America longs for
France―nothing could cure homesickness until he got Eiffel Tour
painted on his new refrigerator door
30)
AVCO INDUSTRIES: Russian farmers compared to American farmers―they
rush toward American-made farm machinery ―Russian says, "I
though we invented all these."
31)
DAISYS SNACKS: an Inca discovers popcorn in 1475―stars Joe E.
Brown as an Indian―General Mills corn snack
32)
PUSS 'N BOOTS READY DISH: Arab on his camel discovers cat in middle of
desert―cat has survived with this six-day pack of dry cat food
1)
WESSON OIL: woman uses it as a bath oil―another makes pancakes
with it―another grooms horses―other unusual uses―as
well as cooking uses―for all the best, and some of the worst
reasons it's Number One
2)
WESSON BUTTER FLAVOR OIL: two French chefs argue―whether to cook
in butter or oil―food fight ensues―the compromise
3)
WESTINGHOUSE LIGHT BULBS: roller coaster ride―man has to replace
light bulbs when they blow out on top of ride
4)
WESSON OIL: Italian opera singer in background as oil is used in many
different Italian cuisine cooking―he sings "It's Number
One" to Rossini tune
5)
FRESCA: don't get left out in the warm―get the blizzard
―young people party on a Chinese junk―soft drink
6)
CLAIROL RADIANTLY RED SHAMPOO AND HAIR COLOR: every woman should be
red-head at least once in her life―"go a little mad
reds"―"shooting off sparks reds"
7)
ALKA-SELTZER: couple on date clumsily talking romantically―but
they're in love, don't know it yet―but need Alka-Seltzer
8)
MONSANTO ACRILAN FABRIC: Sid Caesar sleeps comfortably―this is his
endorsement of Acrilan blankets
9)
CARNATION SLENDER: model on New York streets―she's nothing but
skin and bones in person―uses this diet food
10)
HERTZ: "Poor Soul" man at shoeshine stand―but doesn't
have a quarter to pay for it―he's embarrassed―but runs away
―Hertz will loan you $10 for incidentals (Clio winner for 1968)
11)
EASTERN AIRLINES: Jean Pierre Biquet little French boy grows up to
become a chef―now he makes airplane food for Ionosphere flights
12)
SPAULDING EXECUTIVE GOLF BALLS: saw one in half
13)
COUNTRY CLUB MALT LIQUOR: sudsy foam in various situations―from
beer head to washing machine―but this beer is low on carbonation
14)
JAGUAR: what a man put on his body in the morning is mixed in a mixing
bowl―Yardley has one scent for all product―One Man, One
Smell is Jaguar platform
15)
AMERICAN MOTORS JAVELIN: construction crew smashes and rearranges sports
car―ends up with a Javelin
16)
EXCEDRIN: Excedrin headache number 1040―IRS man strikes out
taxpayer's deductions during audit
17)
PONTIAC GTO: 1968 model―man smashes at bumper with crowbar but
cannot dent it
18)
MONSANTO CUMULOFT NYLON FABRIC: two couples carry large carpet on two
motor cycles through San Francisco, over bridge
19)
PAN AMERICAN AIRLINES: man names all West Indies islands―PanAm
flies to almost all of them
20)
WESTINGHOUSE FREEZER: man trying to sell refrigerator/ freezer to
Eskimos in snow―they mush off
21)
OCEAN SPRAY CRANBERRY JUICE COCKTAIL: charade game―man tries to
communicate the taste of this drink―he can't―has to give
them a taste
22)
CRACKER JACK: three ugly witches mixing brew―chicken's
giggle―a purple flurp, etc.―Jack Guilford is one―from
an ancient family recipe
23)
RESCUE SOAP PADS: attacks burnt on black, crud, grime―never rusts
or splinters―no metal―from 3M
24)
KELLOGG'S CORN FLAKES: dad told him when he was a boy―and he grew
up to be fireman―"Tall up" song―it's all American
25)
LADDIE BOY DOG FOOD: this guy went to food school and then into making
dog food because a dog never started a war, never cheated―they're
nice and deserve to eat nice
26)
WESSON OIL: voice-over as woman is spreading oil on her body while
sunning on the beach
27)
BACTINE ANTISEPTIC: wolf from Little Red Riding Hood
28)
EXCEDRIN: headache Number 31―girdle returner―voice-over, no
picture―only jar of aspirins
29)
BAND-AID SHEER STRIPS: little girls playing on ground
30)
RONZONI SPAGHETTI: snobs want it sold on the mainline, not just in the
Italian neighborhood
31)
GILLETTE RAZOR AND BLADES: man secretly shaving with razor and
blade―wife bought him an electric razor but he's been spoiled
32)
FOREMOST MILK: while you've been asleep, they've been processing and
distributing milk
33)
GILLETTE TECHMATIC RAZOR: give him a new face for Christmas―face
in box
34)
DUPONT TEFLON: baked goods don't stick to Teflon
35)
DIXIE CUPS: 9-ounce Dixie Cup that grew up―throw them
away―Greek dancers smash them to floor
36)
AMERICAN AIRLINES: Flip is the kind of pilot they make movies
about―but American wouldn't touch him with a ten-foot
pole―"High and the Mighty" is theme song
37)
WHIRLPOOL: lady advisors harp at man about appliances, simulating home
conditions―and more women wait to harp at man―sexist
stereotyping―Eugene Roach is the man―
38)
MOBIL GASOLINE: rock and roll young couple―necking while he
drives―"I'm going driving with my baby―until I
die"―then smash and die―PSA-like―we want you to
live
39)
UNION CARBIDE SEVEN INSECTICIDE: Esteban Ruiz grows cotton in Tipitapa,
Nicaragua―in November 1965 he was threatened by an invading
army...of boll worms―focus on grub―insecticide saved the
land and crop―takes up where DDT leave off
40)
UNION CARBIDE; listen carefully to the sound of the future―an
electric motor bike with fuel cell
41)
UNION CARBIDE: iron industry of Minnesota is revitalized by Tackanite―strip
mining scene now possible because of jet piercer drilling―dynamite
explosion, "this is only the beginning"
42)
CONSTRUCTION SAFETY ASSOCIATION: suburban sprawl, ambulance driving
through area, "We Worry"―Canadian
43)
PSA: Save The Children―hippie reading a poem about
love
people, "It'll take a lot more than talk to save this world"
44)
PSA: from the President's Commission on Mental Retardation―Hubert
and Muriel Humphrey with retarded granddaughter Vicky
45)
PSA: Peace Corps―glass half-empty, half-full
46)
TV Promo: Channel 7, ABC-owned stations Promo―squared head
superimposed over sixties events, "What will it take to get you
involved"
47)
PSA: from CARE―sitar music, hands at work in underdeveloped lands
48)
PSA: Citizens to Keep NYC Clean―piece of paper blowing
between buildings
49)
PSA: Peace Corps―people talking about peace, "Peace is
a lot more than talk"
50)
PSA: Detroit police recruiting―policemen at work at car crash
51)
PSA: Action for Transportation In New York State Inc―highways that
are too crowded and too slow, vote for propositions
52)
TV Promo: CBS News―world in man's hands being taken apart and put
back together (Clio winner for 1968)
1)
TRIUMPH: new sports car is TR 250―on display―silent, then
sound of car being started and driven and Herb Alpert music―but
film is shot of car in room with slide show going on behind it
2)
TRIUMPH: repeat of No. 1
3)
TV Opening: opening to The Twenty-First Century on CBS
4)
TV Opening: Man Alive―Canadian program
5)
TV Opening: crowd of people who flunked the National Driving Test on
CBS―standing on windy deserted road―sponsored by The
Travelers Insurance Companies
6)
FORD MOTOR Company: engineers crowded in large logo on ground
7)
FORD MOTOR Company: 10 second spot
8)
TV Opening: Love Is a Many Splendored Thing opening
9)
TV Opening: opening to The Carol Burnett Show
10)
TV Opening: show is "in lively black and white on
NBC"―The Beatles
11)
TV Opening: Stage '67
12)
TV Opening: The 11th Hour News with Bill Ryan
13)
TV Opening: Sports a Go-Go ―Canadian show on CBC
14)
TV Opening: CBS Sports―hockey motif
15)
TV Opening: Lassiter
16)
TV Opening: Around the Corner―a kiddies show
17)
TV Opening: Great Movies―for local markets
18)
Movie Promo: The Fearless Vampire Killers
19)
TV Opening: The Kraft Music Hall―Woody Allen Looks at 1967
20)
Film Opening: 46th Annual Arts Directors Awards Show―lengthy
21)
EXPERIMENTAL Film: "A Glimpse of the Future"―man on
phone―bizarre sounds―SEGUE TO―mixed images―fat
dancer in chair―naked mannequin torso―from Elektra Films,
copyright 1967
VINTAGE
33
1)
METRECAL SHAKES: dietetic milk shake/just add milk―"shape up
with a shake" as thin women walk along New York City streets
2)
CHOCKS VITAMINS: all living animals need vitamins―and they get
them―various zoo animals eating―little boy eating among
animals
3)
WESTINGHOUSE EXTRA WHITE LIGHT BULBS: man replaces bulbs on the roller
coaster at carnival
4)
KODAK CAMERA: models with Instamatics
5)
NOXEMA SKIN CREAM: cool fireworks when you wash with it
6)
OREO CREAM SANDWICHES: animation―Orville wanted to stay a litle
boy to eat cookies―he used Oreos and a kite to invent "the
Oreoplane"
7)
KENTUCKY FRIED CHICKEN: some children don't believe in Colonel
Sanders―"Yes, Virginia, there really is a Colonel
Sanders"―bluegrass banjo in background
8)
ALITALIA AIRLINES: now that it's off-season, come to the real
Italy―montage of musical scenes
9)
TRANS-WORLD AIRLINES: impatient man can't wait to get off―he plays
a game trying to get to baggage area before his bags do
10)
COCA-COLA: do-it-yourself TV commercial―Coke bottle with river
water flowing by
11)
MARLBORO CIGARETTES: the Longhorns are 100 millimeter long in the gold
pack―noble music/cowboy poses with one in his
mouth―"lets you spend a little more time in Marlboro
Country" MOVED
TO 16.6
12)
CONTINENTAL INSURANCE: "just about everything
policy"―can insure almost any job against any
problem―long line of job types assembled
13)
METROPOLITAN LIFE INSURANCE: still picture montage―one out of five
Americans is insured by Met
14)
NEW JERSEY TOURISM: ocean playground scenes―says New Jersey has
more beaches than West Indies Islands
15)
TABOO PERFUME: violin―piano duet performs in drawing
room―the forbidden scent
16)
ALKA-SELTZER: diagramed body with numbers designating area of upset
explains colds and heartburn
17)
PEPPERIDGE FARM BREAD: Glenn Yarborough trio sings―bread bakes
18)
BUICK RIVIERA: 1968 car rolled into photo lab to be still
photographed―model poses and photographers move around taking
pictures-"it's a wild car"
19)
WORLD BOOK ENCYCLOPEDIA: boy at blackboard in school―he needs help
20)
HUNT'S TOMATO SAUCE: husband has gone into the construction
business―he works hard―wife makes spaghetti on
Wednesdays―special day
21)
ALCOA ALUMINUM: ring-tops on soft drink cans―and aluminum caps for
bottles
22)
ROI-TAN CIGARS: "the crowd pleaser"―men speak: man in
city, cowboy on range, guy in convertible in traffic jam
23)
CALGON BATH BEADS: woman hurries from London flat to
airplane―bathes while in flight―"love the skin you're
in"
24)
CARNATION SLENDER: woman in bathing suit tans―announcer speaks of
dieting to stay lovely―225 calories
25)
FALSTAFF BEER: Brazilian music in background as guy and gal lounge on
beach at end of the day
26)
BIRDS EYE PIZZA STIX: people grabbing at pizza sticks―eating
them too
27)
PULLMAN COLOGNE: 19th century railroad train with dandy
gentleman―"the opulent fragrance for men" There's no
class like first class"
28)
UTICA CLUB BEER: ancient Egyptians invented beer―show hands
mummifying a bottle of beer
29)
HEIDELBERG BEER: camera at bottom of glass as beer pours
in―"lightest beer in the West"
30)
COCA-COLA: boys soccer team comes into locker room and grabs up Cokes,
then plays and wins
31)
SHELL GASOLINE: speeded up 14-mile trip through Manhattan―to
Staten Island ferry―car without Platformate doesn't make the ferry
boat
32)
HERTZ: car wash bill up $13,000
33)
NABOB Coffee: an expression of good taste―upper class rich people
drinking coffee
34)
BELL TELEPHONE: beauty secrets, every woman has them―Trimline
phone
35)
PEPTO-BISMOL TABLETS: pull sponge out of the box―illustrates
neutralizing acid―paint brush and box as paint can illustrates its
coating action
36)
REMINGTON SAFETY SHAVER: man shaving cuts, nicks, irritation―to
electric safety shaver as man grows older
37)
SKIPPY NUTS: at the Skippy Nut House employees have become "nut
nuts"―eating the nuts
38)
KINDNESS HAIR CONDITIONER: mommy reads 3 Little Pigs to her son
while she conditions her hair―from Clairol
39)
HERTZ: Nazi training and discipline institute to make more efficient
employees
1)
SYLVANIA STEREO PHONOGRAPH: nerdy man takes a stereo cabinet apart to
show you than nice cabinet is not a cover-up of poor equipment
2)
ROYAL PLUS GOLF BALL: hit into lake―you have to be emotionally
mature if you play with it―sinks to bottom
3)
WHIRLPOOL APPLIANCES: Bob's Junk man with "Stars and Stripes
Forever" in background―picking up discarded appliances thrown
away by Americans―Is this the American Way?―Whirlpool thinks
not
4)
BURLINGTON TYCOON FABRIC: nerdy man being kissed by long line of women
sitting on his knee―no wrinkles
5)
SCOTCHGARD FABRIC PROTECTOR: this is a satin pillow―one side
stains the other doesn't
6)
XEROX: "Aging Office"―businessman at desk waits for his
12 copies―it gets dark while he waits impatiently―cob webs
and a beard grow―seasons change―years later he still hasn't
received the copies (Clio winner for 1968)
7)
SUNSWEET PRUNES: "Today the pits, tomorrow the
wrinkles!"―English-accented snobbish man―Stan Freberg
spot―nice color (Clio winner for 1968)
8)
GOODYEAR SUBURBANITE TIRES: "Chain reaction" fender benders on
snowy street―this tire has cleats (Clio winner)
9)
POLAROID CAMERA: little girl at the zoo is photographed by
dad―schmaltzy (Clio winner)
10)
POLAROID COLOR PAK CAMERA: elderly couple dancing
romantically―50th anniversary
11)
POLAROID CAMERA: romantic young couple on boat, picnic
12)
POLAROID COLOR PAK CAMERA: people want your pictures when you use this
camera―the only trick is to hold on to them
13)
POLAROID CAMERA: man taking pictures at the beach
14)
POLAROID SWINGER CAMERA: "What
are you giving your son for Christmas?"―well, there's always
a Jaguar, distinguished gift―on the other hand there's a Swinger
15)
POLAROID COLOR PAK CAMERA: folk singer sings "I can't help but
wonder where I'm bound"―family leisurely passes the day
16)
BUICK SPECIAL: 1967 model introduced by Japanese judo expert, Sho
Onodero―he hacks away at the interior padding and hurts
nothing―"When better automobiles are built, Buick will build
them."
17)
SCOTTOWELS: difficult to throw away―one lasts a long time and many
uses
18)
CHICAGO AMERICAN: town crier reads off names of distinguished Chicago
subscribers while delivery truck driver disseminates the evening
newspaper
19)
SCOTTIES TISSUES: clown in full makeup―uses Scotties for sensitive
skin―clown is a pretty woman
20)
VOLKSWAGEN SQUAREBACK SEDAN: couple eloping fill up the wagon―27
mpg
21)
CANADA DRY GINGER ALE: women gangsters in Prohibition
era―"America's Going Dry"―the thirst killer
22)
EASTERN AIRLINES: pirate ship in storm―wonderful special
effects―Spanish Main treasures still to be found―but people
who go to Bahamas seek other pleasures
23)
WESTINGHOUSE PRESSURE-FLOW CoffeeMaker: shiny outside of
coffeemaker―but it's what's inside that counts―this is the
only different one on the market KODACHROME COLOR
24)
CHUNG KING: what is an egg roll?―there's one on White House lawn,
but also a small snack―how do people eat egg rolls―Chinese
food (Clio winner for 1968)
25)
SIMONIZE NON-SCUFF FLOOR WAX: dries like ordinary wax, but it still
looks wet―woman waxes floor then the phone rings (Clio winner for
1968)
26)
NOXEMA SKIN CREAM: phony hairdo, phoney jewelry―but you want real
thing for complexion―pretty models
27)
GILLETTE RAZOR AND BLADES: Lou Jacoby as barber who uses razor and blade
on himself after last customer leaves, not straight razor (Clio winner
for 1968)
28)
LA ROSA SPAGHETTI: extol virtue of spaghetti―one strand of pasta
with tomato sauce
29)
BRANIFF INTERNATIONAL AIRLINES: futuristic and fanciful science
fiction―what airline travel will be like in 1975―glass tube
to jet, no waiting, little walking in this supersonic age―mood
controls at your seat―jet pack flies pilot to his
cockpit―this is the future of Braniff [actually, the future for
Braniff was bankruptcy]
30)
VOLKSWAGEN: little bug―animated―Boris Karloff
voice-over―done as if it were a fairy tale
31)
VOLKSWAGEN: Mr. Jones and Mr. Krempler next door neighbors―Jones
buys a $3,000 car (Clio winner for 1968)
32)
VOLKSWAGEN: a little country in the Middle East―no VW's
33)
CHOCKS VITAMINS: boy eats popsicle, pizza, hot dog, donut―he won't
eat healthy food―so mom gives him vitamin―so he won't drop
in the street, from hunger
34)
TRAVELERS INSURANCE: bump cars―"Why do people drive the way
they do?"―52,000 people die on the highway each
year―searching for answers
35)
VOLVO: if you wife won't let you buy one, let her drive one―that
will do the job―sexist stereotypes include inability to drive
stick shift, wants furniture
36)
BOAC: read "This England"―quaint image of coastal town,
then statues―tourism for airline
37)
CUMMINS DIESEL ENGINES: junk cars in lot―most gasoline engines die
young, but diesels last long―guaranteed for 5 years or 500,000
miles―for big trucks
1)
INDIANA & MICHIGAN POWER: electric power rates go
down―"We've got a system"―wild
animation―national interconnected system
2)
CHEVROLET IMPALA: "The time is now, make your own scene"
―Dallas County dealers―15 seconds
3)
AMERICAN AIRLINES: Sands Beach motel has no beach―call a travel
agent
4)
ILLINOIS BELL―"Amigo Service" serves Spanish
speakers―Puerto Rican parade and culture in Chicago―in
Spanish from a non-native speaker―ethnicity
5)
WESTERN OIL FIELD SERVICE: woman skin diver walking in beach
sand―everyone knows Western is offshore―she's on an offshore oil rig―in
6)
PACIFIC TELEPHONE: mom teaching little daughter to dial
operator―the telephone isn't a toy―if you ever really got
scared you can always call operator and "she'll" help you
(Clio winner for 1968)
7)
Canadian PACIFIC TELECOMMUNICATIONS: microwaves
visualized―Canadian commercial from 1964―foreign
8)
SENTRY FOOD STORES: woman thumps watermelons
9)
UNION CARBIDE: droplet of water splashes―working out how to
desalinate, grow food under the seas, purify it, make it more
slippery―The Discovery Company
10)
BELL TELEPHONE: Marcel Duchamps-like film of woman running for
telephone―"the double-back" an extension
phone―aired in November 1967
(see DATING GAME II)
11)
BELL TELEPHONE: people sometimes find success when they set out to do
something else―radio astronomy―animated
12)
ENCYCLOPAEDIA BRITANNICA: man has sought to record since time
began―now in 1968 there is much more to record―200th
anniversary edition
13)
GENERAL ELECTRIC: one-horsepower was fine at turn of century―now
in 1960 "urban crawl" is a nightmarish problem―GE trying
to solve problem―pitched to bright young college graduates
14)
PRUDENTIAL INSURANCE: place Band-Aids over picture of the
family―pitched at insurance for mother
15)
AVCO CORPORATION: two movers discuss the corporation―15 seconds
16)
GENERAL TELEPHONE AND ELECTRONICS: Sylvania is one branch―good
montage of different types of lighting and electronics
innovations―Kevin McCarthy voice-over
17)
UNION CARBIDE: underseas―hostile world, yet men working here
today―bathoscope of Ocean Systems, Inc. a subsidiary of UC―two
divers emerge and trade places with two guys in a rubber igloo workshed
on ocean floor―also a blimp like house with two beds―they
may stay down for a week (Clio winner for Overall Campaign in 1968)
18)
FIRST FEDERAL SAVINGS OF CHICAGO: child and his toys―"No
Child of Mine..." is sung in background about the material plenty
father promises his child―pays 4.75%
19)
AMERICAN AIRLINES: airport at dusk, prepping planes, getting ready for
the same passenger―the man without a home, the professional
traveler―in serving him, we have made flying so much more
comfortable for you
20)
CIBA/GIGY: finger pushing medicine tablet through jewels and baubbles-standardized
medicines―pharmaceuticals
21)
AVCO INDUSTRIES: Russian farmers compared to American farmers―they
rush toward American-made farm machinery―Russian says, "I
though we invented all these."
22)
AVCO INDUSTRIES: man shaving with an axe blade―Avco make grinders
and Unisystem farm equipment―space pioneers―Lycoming gas
turbines power Army helicopters―Avco is a pretty sharp company
23)
B. F. GOODRICH: professional walkers can't wear out this vinyl shoe
material―focuses on men walking in big cities―Aztran is the
new shoe material―"a big step ahead"
24)
EASTERN AIRLINES: Toronto is Huron word for "meeting
place"―montage of modern Toronto as trendy and modern and
growing―now "whisper jets" to Toronto
25)
WESTERN ELECTRIC: man sawing, hammering, sanding to build a wooden
telephone―has hundreds of individual wires to each place he wants
to speak to―WE makes electronic phones for Bell Telephone
26)
AMERICAN AIRLINES: passengers entering airplane announced as if at a
grand ball―with British music in background―each person has
different specifications so big computer handles it all
27)
UNION CARBIDE: newly-born baby crying―other babies shown while
voice-over projects their destinations in life―projections of
scientific-engineering marvels―more materialistic cornucopia
predicted―UC Research
28)
WESTERN ELECTRIC: school kids watch phone being made and describe
actions in their own simplifying words―some animation of conveyor
belts―plus workers on the assembly line―beautiful color
29)
UNION CARBIDE: men inflating large balloon structure―then coat it
with plastic spray inches thick―cut in doorways and windows to
make a plastic igloo―SILENT
1)
PRODUCTION Promotional: Collier company―various employees sit
before camera to say how well they work at making magazine ads
5 minutes
2)
CAMAY SOAP: animation―woman losing identity as a woman using
husband's soap―she's going back to Camay―"when I use
your soap, I feel like one of the boys"
3)
ENCORE BEER: young couple goes to the market buying Yuppie
foods―Schlitz premium label
4)
RISQUE Shoes: models walk around tall building under
construction―jump from I-beam to I-beam―good editing
5)
KELLOGG'S RICE KRISPIES: pitched
at adults―"great moments at breakfast"―woman sings
"Wake up" and feeds him cereal―to tune of Eddy-MacDonald
"Springtime"
6)
NINE-LIVES CAT FOOD: Albert is here to stay with Morris―1969
7)
CONTAC: most cold medicine like Chinese food―very good, but after
3 hours―SNEEZE!―with fake Chinese accent―chopsticks
and tablets
8)
HAI-KARATE AFTER SHAVE LOTION: secret lime grove―girls attack man
who spreads it on his face
9)
MONSANTO: young boy speaks about his mom nagging him to keep clothes
clean―now she doesn't nag anymore―"maybe she doesn't
love me"―new fabric has guarantee, so she doesn't worry
anymore
10)
SYLVANIA BLUE DOT FLASH CUBES: paparazzi photographer in nightclub to
get candid photo of couple―Ruth Buzzi as her LAUGH-IN woman is
there―she hits him and takes his camera
11)
JOHNSON'S BABY POWDER: grandma has come to stay―little Liza shows
her to her room―she still uses powder―sweet
12)
NICE 'N EASY HAIR COLOR: pretty girl in miniskirt talks about being
herself―then speaks of makeup and hair dye she uses
13)
MONSANTO KAYDON CARPETING: fibres of carpet―static electricity,
dirt―it is antishock and dirt-resistant
14)
STEVENS UTICA NO-IRON SHEETS: animation―a man who had
wrinkles―Sterling Holloway does voice-over―only his bed
sheets didn't wrinkle
15)
EASTERN AIRLINES: wide range of faces and types waiting to board the
airplane―"smiling faces going places"
16)
ALKA-SELTZER: blues harmonica for "your old buddy the Sun" who
speaks of unsettling people's stomaches―urges you have a cool
Alka-Seltzer―Black man's voice
17)
WHIRLPOOL TRASH MASHER: compacter for garbage―even sprays a
deodorant―comic clown-type loads garbage
18)
THERA-BLEM ACNE CREAM: acne pimple speaks for the first
time―others join him―"want to turn them
off"―the blemish silencer
19)
NORTHEAST AIRLINES: to relax you, they have big pillows, slippers,
obscure magazines, a furry throw instead of a blanket, freshly broiled
steaks
20)
ACTIVE DEODORANT: group therapy session―Peter Boyle is one of
them―he's a cop who doesn't like the student activist―funny
21)
NORTHEAST AIRLINES: announcement for everyone who hates sitting in the
middle―arm rest in back of middle seat can be lowered if no one is
sitting there
22)
MAGEE CARPETS: everyone liked stars, but they were fussy―Harlow
liked white, Valentino liked red, Flynn liked green
23)
VOLVO: report on man's inhumanity to machine―"boy are you
Americans rotten to your cars"
24)
MILES NERVINE CALMATIVE: housewife is under strain with her perfect
home―so happy as housewife with labor and noisy kids―needs
calmative
25)
CAREFREE SUGARLESS GUM: Jack Soo as an Eskimo with great
teeth―tries gum for first time―"I like it, can you make
it in walrus"
26)
LAURA SCUTTER'S TORTILLA CHIPS: Anglo man from Laura Scutter addresses
throng of Mexicans―"people of Mexico"―but then
slips and speaks of potato chips and crowd enthusiasm dies
27)
Movie Promo: vampire's mother explains her strange son―then bares
her own fangs―stars Christopher Lee―Dracula Has Risen
From The Grave
28)
BRANIFF AIRLINES: artist Andy Warhol and boxer Sonny Liston―"they
like our girls, they like our food, they like our style"―when
you've got it flaunt it sports
29)
THROAT COTE: "the sore throat waltz" jockey and woman skin
diver spray throats
30)
HOLLYWOOD PARK: harness racing tonight―old woman imitates horse
whinny
31)
REDBOOK: written for "young mamas"―woman with twin girls
explains her views
32)
THERA-BLEM ACNE CREAM: Cliff Lipson from HAIR―he's "just at
that age, draft bait"―also has pimple problems
33)
DANNON BOKOO: Tom Jones takeoff as young couple gets sexually aroused
eating yogurt―"Make love, not dessert"
34)
MAYPO CEREAL: Mickey Mantle cries "I want my Maypo"―sports
35)
THERA BLEM: Pat Lambert and Alan Nichols are both in HAIR―and
solve acne problems with this product
36)
GILLETTE SPOILER RAZOR: Indian-accented man speaks of ascetic man who
cannot give up this razor blade
37)
SCHWEPPE'S BITTER LEMON: animation of World War I air battle
38)
ALTON AMES CLOTHING For GENTLEMEN: Black woman growls―"I
think I hate you"―8 seconds
39)
EMERAUDE PERFUME: woman on train going into Paris―"if you
want him to be more of a man, be more of a woman"
40)
STELLA D'ORO SNACKS: man at concert drop snacks down on pretty girl
sitting below―his wife nudges him in ribs
41)
MILES NERVINE: animation―Thurber-like characters―woman is a
bundle of nerves until she takes the tablet
42)
RONZONI SPAGHETTI SAUCE: cooks open cans of spaghetti sauce―three
Ronzonis watch over the brand
43)
INSTANT MAYPO CEREAL: Gil Hodges orders Tom Seaver to go in and
pitch―he cries, "I want my Maypo" sports
44)
THE CHICAGO DAILY NEWS: Chicago through fish-eye camera lens―read
all about it all
45)
Campbell Soup: psychedelic animation
46)
FLAIR PENS: espionage theme―Flair writes with silence
VINTAGE
37
all commercials here are from 1969
1)
TERI DISPOSABLE TOWELS: boiling eggs in it, "Stronger Wet Than
Other Paper Towels Are Dry"
2)
TALON ZIPPERS: theatre understudy gets her big break and her zipper gets
stuck
3)
XEROX TELECOPIER: business uses, operation, early FAX machine
4)
SLEEPRIN SLEEP AID: "Road to Sleep"―man in bed with
mind filled
with everyday trials and problems
5)
TALON ZEPHYR NYLON ZIPPERS: groom and best man waiting at altar for
bride
6)
FOSTER GRANT SUNGLASSES: Jill St. John being followed by
two men in car in Italy―"Sunglasses to the Stars"
7)
BENSON & HEDGES CIGARETTES: "Great Carnac" magician who
switches to longer cigarette and watches career go down
the drain
8)
ALEXANDER SMITH NEW AGE CARPETS: little girl leaves bathtub running and
floods house
9)
ALKA-SELTZER: couple in French restaurant eat heartily and then had the
"after-dinner drink"
10)
KOYLON LATEX FOAM MATTRESSES: horse with old-fashioned horse hair filled
mattress
11)
TRAILBLAZER MOTORCYCLE: early off-road bike, takes you beyond
belief...to Goldilocks and the Three Bears.
12)
SIMPLICITY FASHION NEWS: Louise Lasser and Charlotte Rae―customer
and clerk in store trying on premade clothes
13)
QUOTE SOAP: American public responds to "What is the perfect bar of
soap".
14)
JAVEX BLEACH: man at ballgame with shirt getting full of spilled
food―"lets you laugh at stains"/Canadian foreign
commercial
15)
LOWREY ORGAN: "Lowrey presents Concerto for Finger and
Fist"―has music computer and built-in cassette recorder
16)
KNUDSEN BUTTERMILK: pill falling on white background, buttermilk is the
"Safe Soother"―counter-advertising
17)
BUITONI INSTANT PIZZA: chef demonstrates toaster pizza with kids eating
product
18)
CRACKER JACK: Jack Gilford with large basket and kid eating Cracker Jack
19)
HEINZ BABY FOOD" "Frere Jacques" sung in many languages
and babies being fed around the world
20)
BUITONI INSTANT PIZZA: chef
and Mr. Buitoni pleading with kids to ask their mothers to buy pizza
21)
GENERAL TELEPHONE: "The Special Gift" is playboy giving phones
to all his girlfriends
22)
VOLKSWAGEN: crossing a Beetle with a bus to get a Squareback Sedan
23)
CROCKER-CITIZENS BANK: executives questioning a computer mistake and
removing the computer―humorous
24)
GENERAL TELEPHONE: young man using carrier pigeon instead of phone.
"Extension phone make growing up easier"
25)
AMERICAN AIRLINES: stewardess Kathy Sheil speaks about a young boy
traveling alone
26)
TOOTSIE POPS: animated, "How many licks does it take?", boy
asking animals―candy
27)
TIMEX WATCH: three-pack gift for women. Water-Resistant, Bracelet, and
Classic styles
28)
VOLKSWAGEN: factory inspectors at gladiator arena, "Let the games
begin"
29)
ALKA-SELTZER: football players celebrating victory.
30)
COCA-COLA: "It's The Real Thing" theme, still shots of America
31)
RUPERT'S KNICKERBOCKER BEER: old ballroom, recalling baseball triumphs
years ago
32)
EXCEDRIN PM: mother trying to cope with teen's pajama
party―headache
33)
HUNT'S TOMATO SAUCE: housewife preparing special
Wednesday night dinner, country music theme
34)
ZENITH HEARING AIDS: hearing-impaired man using
sign-language―voice-over translating message about hearing
aids and hearing awareness
35)
POLAROID CAMERA: Perry Como and kids football team, CountDown camera
36)
COCA-COLA: rock singer Ray Charles in concert, "Things Go Better
with Coke"
37)
TALON ZEPHYR NYLON ZIPPERS: "Great Escape", man in
Houdini-like stunt, can't get out of wet suit after
38)
HERTZ CAR RENTAL: "We
Understand"―couple having baby, man having trouble, couple
arguing
39)
HERTZ CAR RENTAL: "Polk
Salad Annie" song, headlights coming down highway
40)
AMERICAN AIRLINES: Sonny Jurgensen, NFL Game of the Week on Astrocolor―sports
41)
GIBSON AIR CONDITIONERS: soaks up humidity, mist clears from room
42)
DENVER U.S. NATIONAL BANK: little
old woman and cats, interest is compounded everyday at 2:59 pm
43)
LESTOIL: mother singing about motherhood, three kids are her chorus
44)
RONZONI SPAGHETTI: upper crust types discovering Italian food
45)
DR. PEPPER: Dr. Pepper employee talking with boss about how hard it is
to train the new recruits―"America's Most Misunderstood Soft
Drink"
46)
STELLA D'ORO BREAD STICKS: Italian businessman on phone, reaches for
bread stick like it was a cigar
47)
RONZONI SPAGHETTI: upper crust types #2, tasting spaghetti and burnt
meatballs
VINTAGE
38
many commercials in this
reel are from 1967
1)
REGAL CROWN SOUR GRAPES: don't neglect your sour taste
buds―candy―10 seconds
2)
CORNING WARE ELECTROMATICS: young couple gets electrical appliances at
wedding―they age and their appliances are still new looking
3)
FIRST NATIONAL BANK OF MIAMI: sun rises and sets―good interest
rates for leaving money in longer
4)
FIRST NATIONAL BANK OF MIAMI: has an adding machine for your personal
use in the lobby
5)
RAINIER BEER: how to get the cold beer out of the cold beer pack―Pomp
and Circumstance played
6)
LORD BUXTON WALLET: husband's collection of junky things―includes
beaten up wallet―wife will get him a new wallet
7)
PABST BLUE RIBBON BEER: short animated spot
8)
POST TOASTIES: Whistler's mother, Napoleon and other icons of art eat
breakfast cereal
9)
RIGHT GUARD DEODORANT SOAP: woman as secret agent judo fights with Odd
Job and other villains―but doesn't want to offend so she uses this
Gillette deodorant soap
10)
FOREVER YOURS: candy bar attracts pretty woman to a man opening a
wrapper bar―"It's love at first bite"―sex
11)
COLGATE 100 BREATH SPRAY: woman visiting husband in jail repulsed by his
bad breath―also marriage kiss, old lady blowing birthday candles,
umpire-player argument―"the breath blitzer"―it's
like having a mouth wash in your pocket
12)
GILLETTE BLADES: "The Spoiler"―old woman buying it for
her husband but actually doesn't buy from druggist
13)
BURMA-SHAVE: Mae West imitator with four body-builders recites poem
about skin and Burma-Shave
14)
SCHEAFFER GLIDE Bolzoni the composer―writes glissandos with this
pen with this pen
15)
PURITY BREAD: softest touch in town―used to cushion falling
parachutist―old lad is chutist
16)
NATIONAL AIRLINES: woman crying leaving Florida―"is this any
way to run an airline?"―"You bet it is"
17)
DISPOZ-A-LITE: disposable butane cigarette lighter―similar to
Gillette's Cricket lighter―French model―10 seconds
18)
YARDLEY'S OATMEAL BUBBLING WASH: woman washing with this soap product
19)
BRILLO SOAP PADS: "new Brillo has 100 watt shine"―10
seconds
20)
WESTERN SAVINGS BANK: animated―"you can borrow money for a
song" here―easy money imagery―10 seconds
21)
SCOTT TOILET TISSUE: The Roller Derby is toilet paper race with three
rolls unrolling―done as sports contest―350 sheets longer
22)
GENERAL ELECTRIC UNIVERSAL ELECTRIC KNIFE: old woman gives it as
gift―he slices turkey―15 seconds
1967
23)
VOLKSWAGEN: two VW's on garage lift―"for the regular upkeep
of one big beast you could probably keep up two little
bugs"―15 seconds
24)
CAROLINA POWER & LIGHT Company: man fanning himself in heat urges
flameless electric heat in winter―install now
25)
DREAM WHIP: "dream up a flavor"―orange, coffee,
peppermint crunch
26)
EXCEDRIN: headache number 44―family coming home from beach
27)
RAINIER BEER: history of family rumpus room―B-Western fight scene
28)
CONTAC: here comes daddy...with a brand new cold
29)
PUB AFTERSHAVE AND COLOGNE: she blows out the candle―made to
uncork the lusty life, and it does
sexist
30)
LAURA SCUDDER'S TORTILLA CHIPS: little old Laura smuggling tortilla
chips out of Mexico and into the United States―U.S. Customs
inspects carefully but can't figure out how―she rides off on
burro―ethnic stereotype
31)
PROGRESSO SPAGHETTI SAUCE: short 10 seconds
32)
REGAL CROWN SOURS: sour candy―at zoo cage―10 seconds
33)
NORTHERN TOILET TISSUE: Mrs. Bretzman has three children―kids play
with toilet paper
34)
TOP CHOICE DOG FOOD: animated dogs attack large bowl of this
food―15 seconds
35)
CITRICIN COLD RELIEVER: lemon hot drink served to Cynthia in bed with a
cold
36)
SQUIRT: America is Squirt's favorite country, so why isn't Squirt
America's favorite soft drink?
37)
COTY ORIGINALS: slim compact called "Skinny"
38)
VOLKSWAGEN: camel can go 5 days without water―caravan of VW
automobiles can go forever―15 seconds
39)
EXCEDRIN: headache number 39―Dick Cavett voice-over as shoe
salesman
40)
SPEIDEL WATCHBAND: Adorna―pretty woman―"the double
look"―bracelet and watchband
41)
PHILCO COLOR Television: cheap price but big screen, not a little
portable―man can't lift the TV set―Philco is owned by Ford
42)
SUPP-HOSE STOCKINGS: in the hosiery jungle―woman is
"caged" by the stockinged legs of other women simulating caged
animal
43)
REMINGTON ELECTRIC SAFETY SHAVER: look-alike men in revolving foot and
elsewhere―if everyone had same face, they could use same razor
44)
YELLOW PAGES: animated woman flying―wear out Yellow pages instead
of yourself―8 seconds
45)
PORTABLE SCRABBLE CROSSWORD CUBES: sophisticated couple playing this
game in life raft
46)
CAROL RICHARDS JUST WONDERFUL HAIR SPRAY: "Our competitors
smell"―unscented hairspray
47)
CAROL RICHARDS JUST WONDERFUL HAIR SPRAY: unscented won't clash with
your perfume
48)
LONDONERRY HAIR SETTING: Jean Shrimpton with strange hair
styles―it lasts by Yardley
49)
GRANNY GOOSE POTATO CHIPS: Nazi interrogator with man claiming to be
Granny Goose―take him away!
50)
KELLOGG'S APPLE JACKS: new breakfast cereal―grand opening
51)
LADY SUNBEAM ELECTRIC SHAVER: something for the girl with lovely
legs"―Siamese cat rubs against woman's leg
52)
REVLON MEDICATE NATURAL WONDER COSMETICS: What do you want
most?―the prettiest face possible―pretty model drives off in
sports car wearing fur coat―materialistic
53)
ELMER'S GLUE ALL: carpenters glue two doors together then place cow on
top and it holds―"so strong it even holds Elmer"
54)
GENERAL ELECTRIC UNIVERSAL ELECTRIC Coffee Maker: sex is implied when
man gives woman this as gift, "What do you
get?"―"the most arousing cup of coffee ever
brewed"― woman's hand pulls him toward her by the ear
1967
55)
JOHNSON'S BABY POWDER: toucan―model applies powder and a Tarzan
comes swinging through the trees, grabs her and they swing off on vein
56)
MUSSELMAN'S APPLE BUTTER: little Japanese boy judo chops a tree,
exposing bottle of apple butter―fresh from the tree
taste―ethnic stereotype
57)
PHASE III SOAP: wife in bath towel uses soap, businessman husband starts
rubbing her naked skin because of the softness soap―she giggles as
his hand rub on her backside―sex
58)
FRIENDSHIP COTTAGE CHEESE: scoop of cottage cheese on ice cream cone can
make any diet more fun―10 seconds
59)
REMINGTON ELETCRO ELECTRIC SHAVER: fraternity brothers given razors, now
won't sell them back
60)
NESTLE'S CRUNCH: animated―"it couldn't hurt"―picks
up blues
61)
SOILAX FLOOR & WALL CLEANER: people using it to clean floors, combs,
walls, Empire State Building
62)
SEARS SPRING LAKE CARPET: woman stands on dark blue carpet―giant
ball of yarn used to illustrate the extra amount of yarn in the
carpet―over 40 pounds of extra yarn
63)
RIGHT GUARD DEODORANT SOAP: gangster motif―man ["Hi,
guy" from "Mona" commercial] holds gun on clerk and
demands cash―explains why he uses this new soap―play on
Willie Sutton as he ends up pointing bar of soap
64)
CALGONITE AUTOMATIC DISHWASHING DETERGENT: table setting
65)
HARDEE'S RESTAURANTS: "Charco-Grilled" hamburgers on open
grill―see the grill marks
66)
BURMA-SHAVE: more sex to sell shaving cream―pretty blonde model in
slip carried by gorilla―illustrates his bristly beard―she
is sultry and suggestive reciting poem
67)
HEADS UP HAIR GROOM: nerdy Mr. Saunders is kissed passionately by pretty
laboratory scientist―a test to show his hair won't muss
up―he still testing―Gillette
68)
DREAM WHIP TOPPING: dream up a flavor―cinnamon
69)
INTERNATIONAL Coffee ORGANIZATION: "The Think Drink" campaign
has young couple drinking and thinking―he wants just friendship,
she wants small ceremony and immediate family―sex
70)
CANADA DRY: girl Depression-era gangsters―10 second version
71)
EXCEDRIN: headache number 81―the tourist
72)
CARLING'S BLACK LABEL BEER: case of beer certificates for Christmas
gifts
73)
BENSON & HEDGES CIGARETTES: American theme for long smoke―Paul
Revere, Ben Franklin, Washington
74)
COCA-COLA: sophisticated couple dines―lightweight bottle, no
deposit no return
75)
LAY'S POTATO CHIPS: two-men horse at circus―all they want are the
chips―nobody can eat just one
76)
VITALIS HAIR TONIC: man counting hair on his head
77)
SQUIRT: made from 6% fruit juices―same man and campaign as No. 36
78)
BANKER'S TRUST: rainy day in New York City―10 seconds
79)
MANHATTAN SHIRTS: zip-clean finish―10 seconds
80)
PARKER 45 FOUNTAIN PEN: sexy female voice and sexy note to milk
man―pen puts new meaning into anything you write
81)
HEINZ CHILI SAUCE: Mexican fiesta where men pours this ketchup on tacos
then grow angry―announcer admits there's no chili in this
sauce―it's just not hot―ethnic stereotypes
82)
WHISTLES: cheese snack―take time out for a whistle
stop―policeman directing traffic
83)
DISPOZ-A-LITE: disposable lighter―same as No. 17
84)
LORD MOTT'S SLICED CARROTS: woman sings to bottle of carrots
85)
RONZONI SPAGHETTI: snobs on mainline want to get this brand that's known
to be sold in Italian neighborhood―"let's all go down there
and squeeze their tomatoes"―no need for violence
86)
LORD MOTT'S STEAMED CLAMS: 8 second spot
87)
JOHNSON & JOHNSON BAND-AID SHEER STRIPS: little girls playing on
ground
88)
PAN AMERICAN AIRLINES: "makes the going
great"―President's service is first class
89)
FIELDCREST SHEETS: what to do with old sheets―get new no-iron
sheets
90)
LAURA SCUDDER'S POTATO CHIPS: noisiest chips in world
91)
LAURA SCUDDER'S TORTILLA CHIPS: another smuggling spot with old lady in
tin lizzy smuggling chips across the border―crime as
theme―now makes them for gringos―ethnic stereotyped
92)
PHASE III SOAP: man with two pretty women chooses the one who uses this
soap―sex
93)
PRELL SHAMPOO: leaves her hair lovely in the sun―drop pearls in
two bottles of shampoo
94)
DREAM WHIP TOPPING: dream up a flavor―mint, mocha,
spaghetti?―use coconut
1)
ACCUTRON WATCH: violent commercials has wealthy man at his desk when
radio announcer gives the wrong time―man checks it against his
Accutron by Bulova, then picks handgun from his desk drawer and first
bullets into radio
2)
VESPA MOTORSCOOTER: why use a large car to go a few blocks―hop on
a Vespa―pretty girl gives Vespa driver the eye while crossing
street ―complete tuneup cost $6
3)
GOODYEAR TIRES: woman slides in the rain at night―policeman warns
her about worn tires: "Should a Woman Have to Worry About Tires?
Goodyear Says No!"
4)
NEW YORK HERALD TRIBUNE: Claude Brown speaks on camera advertising his
book, Manchild in the Promised Land―he urges you to read
it, then announcer says it will be a special book bonus in this Sunday's
newspaper―BLACK
5)
CLARK'S TEABERRY GUM: "the Teabury Shuffle" with policeman in
middle of street b/w
6)
MAXIM'S CARAFE WINE: elegant Frenchman tells you to buy it―10
seconds
7)
REMINGTON ELECTRIC SHAVER: gentle enough to shave a peach yet rugged
enough to shave a brush― copyr. 1965
8)
JELL-O GELATIN: people who like to eat choosing food at table filled
with food―they get filled, but have Jell-o for dessert
9)
AWAKE ORANGE DRINK: Lena Horne makes her first commercial―says she
finds it difficult to say anything she doesn't believe―announcer
encourages her to try Awake―she thinks it tastes more like fresh
than [word purposely garbled here] orange juice
10)
EASTERN AIRLINES: Alexander Scourby relates the impressive statistics on
the popularity of the airline―will carry more people in one day
than all but one of the world's airlines
11)
ALKA-SELTZER: goldfish in bowl―place aluminum foil packs in water
to show moisture cannot get at it
12)
XEROX UNIVERSITY MICROFilms: young girl reads Alice's Adventures
Underground in rare book room of library―original manuscript
now available in reproduction for Christmas for $4.95
13)
IRELAND TOURISM: man tells of seeing mysterious Irish women in black
cloaks in small Irish village
14)
FRANCE TOURISM: "Next time you visit France, visit
France"―many scenes of small town life―from parades and
ancient costumed dancers, to beach party with rock and
roll―"Visit France and you may never go back to Paris
again"
15)
ACRILAN ACRYLIC PILE: adults at party are unimpressed by new carpet, but
abuse is no problem with his Chemstrand product in carpeting
16)
WESTINGHOUSE JET SET TV SET: emphasize its quick turn-off with no
lingering picture―shows obnoxious TV commercial being turned off
because your life shouldn't be cluttered with ugly things―set has
instant-on―"it's the greatest thing that ever happened to
television"
17)
PLUS WHITE TOOTHPASTE: draw mouth to show bright teeth as
ideal―use this toothpaste to clean your stained teeth
18)
ENCYCLOPEDIA BRITANNICA: man's knowledge of the universe has doubled
since 1940―little boy buried up to his neck in
information―help him now―are you going to rely on the
schools?
19)
GILLETTE SUPER STAINLESS RAZOR BLADES: draw razor blade―"the
stain bug" and "the chunk bug" and "the glob
bug" are shortcomings―now the bugs are out
20)
IRELAND TOURISM: female voice tells of Irish Wolfhounds that are big
animals―visit Irish woman who raises them―puppies and bugs
dogs
21)
CHRYSLER KATSIKA: "the goat" farm mobile made in Greece
―good ethnic commercial shows Greek farmer having fun on
Sunday―international activities of Chrysler
22)
BURLINGTON SOX AND SLACKS: ugly legs of men are covered by Burlington
products
23)
HORN & HARDART RESTAURANTS: owner angry about the need for
atmosphere, not just good food―so he tears down the atmosphere and
offers you better food―"It's not fancy. But it's good."
24)
BALLANTINE BEER: chorus sings "Why is ballantine beer like an
opening night?..." as beer is poured and slides down
bar―there's more spirit to it
25)
CHEMSTRAND WEAR-DATED CLOTHES: man wrestling a leopard on the floor
while he protects woman eating an apple confidently because his clothes
are guarantee for a year
26)
TV Promo: "History dull? Not
on television" rapid editing to illustrate history programs on
TV―man is changed into Napoleon clothes, Custer, Abe Lincoln,
Middle Ages
27)
MY-T-FINE PUDDING: eat a small bowl of pudding
28)
BRER RABBIT MOLASSES: still pictures and modern art montages to
encourage cooking with molasses―woman has exaggerated European
accented
29)
AMERICAN AIRLINES: Astrojets―eight non-stops to New York daily
30)
U.S. ROYAL RAIN TIRE: animation of car careening down wet
highway―and on dry road―"because you never know when
it's going to rain"
31)
VOLKSWAGEN STATION WAGON: people laughed at first wheel, first
steamboat, first automobile, electric light bulb, airplane―in 1950
first VW station wagon was laughed at―it's still getting laughs,
but the laughter is dying down
32)
CONTAC: "What have we got against colds"―show tiny time
pills bouncing around as capsule is taken apart to show the pills
inside―more than 600 in one capsule
33)
TV Promo: for CBS Channel 2―animated man on screen reaches out to
stop roll―then he rolls
34)
TV Promo: World War I narrated by Robert Ryan
35)
TV Promo: Jackie Gleason Show done with stills and animation
36)
French's COUNTRY STYLE MASHED POTATOES: potatoes in the country taste
different
37)
CHICAGO TRIBUNE: old woman ran a "crowd stopper" classified ad
to sell her antique clock―now she picks up bullhorn and police
riot helmet to control crowd outside responding to newspaper ad
38)
BELL TELEPHONE: pretty women speak on phones―fashions by Bill Blas,
the Trimline phone from Bell
39)
BULOVA WATCH: it takes nine long months to make a Bulova watch
40)
LEE'S CARPETS: man and woman on floor carpet looking for contact lens―and
for fun―from Burlington
41)
ALITALIA AIRLINES: come now in off-season to see the real
Italy―scenes of Rome and elsewhere―style
42)
NEW YORK TELEPHONE: beautiful rustic scenes emphasize buried telephone
cable keep New York a beautiful state
1)
PSA: morning on urban streets―sketch of where man fell when hit by
car crossing the street without looking―safe walking
2)
TAB: "How can just one calorie taste that way?"―the
smart set party with tab in ice tray―Tab on the rock
3)
Canadian FORCES: Canadian commercial for the Canadian
military―good action shots of peace-keeping role of
Canada―life is quiet sometimes, but not often
4)
BELVEDERE CIGARETTES: man at the military firing squad tells announcer
why he smokes them―not for the coupons―they shoot him
5)
SCHAEFER BEER: pairs of men at bar discussing various "men
things" at the tavern―friendly and male
6)
FREEBORN FARMS HOT CHEESE PUFFS: frozen little piece that pop up in the
oven―then she serves them to noisy party of adults―also
Pizza Puffs and Bacon Puffs
7)
WIND SONG PERFUME: he can't get you out of his mind―perfume sealed
in a crown shaped bottle
8)
NATIONAL AIRLINES: sound of superb service inside the jet
9)
JACK AUGUST STEAMED CLAMS: "Steamers in a can?"―10
seconds
10)
CONTADINA TOMATO SAUCE: old world flavor―sauce in pot
11)
EMOTION PERFUME: Helena Rubinstein perfume―"All she wants is
a little Emotion―a lot of it if she's daring."
12)
CROWN Z TISSUE: woman strokes a harp―moment of softness―1965
13)
DANNON YOGURT: baby in high chair eats vanilla flavor
14)
PRUDENTIAL INSURANCE: piggy bank shaken―sounds can start you
thinking―clock, baby crying, etc.
15)
SPRITE: "adult entertainment" naturally tart for adult tastes
and entertainment
16)
PRUDENTIAL INSURANCE: mouth repeats wedding oath and its extensions in
mortgage, grocery bills, etc.
17)
B & M BAKED BEANS: Ed Rogers never has had a baked bean and his 42
years old―don't wait until your 42 to taste them
18)
MACLEAN'S TOOTHPASTE: girl has used it for a few weeks and she's already
gotten a handsome man kissing and romancing her in the snow
19)
BRYLCREEM: Donny Anderson of the Green Bay Packers―he's come back
to Brylcreem and has a beautiful woman waiting for him―sports
endorsement
20)
MILK BONE: dogs have cleaner whiter teeth in 3 weeks
21)
MERCURY COUGAR: four mountain lions run into moving van―after
transportation, drivers then open the door and out roll the 1968 steel
cats―feline terminology ascribed to four new Cougars for '68
22)
BRYLCREEM: football players all say they've come back to that little dab
of Brylcreem―girls glad they did
23)
MACLEAN'S TOOTHPASTE: girls and guys water rafting―two flavors,
"Wow!", "Cool!"
24)
ENO ANTACID: stuffed Arabs who have eaten too much taken Eno and
laugh―ethnicity stereotyping
25)
MICRIN MOUTHWASH: woman gargles, then says "Ahhhh"―10
seconds
26)
PINE-SOL CLEANER: male cook and woman at diner discuss removing grease
stains―Pine-Sol cleans like steam, the most effective cleaner
27)
OXYDOL DETERGENT: "The Lobsterman Story"―husband Efrem
at work in Maine gets dirty―wife hangs out her wash
28)
BURGER CHEF RESTAURANTS: animated chef talks to little boy and shows him
how the burgers are cooked―open-flamed broiled―makes a
"Big Chef" sandwich
29)
no product: focus on soap bubbles in woman's hair―bizarre
simulated water rinses her hair and it accumulates in bathtub, then
drains―no words but there is a musical score
30)
no product: focus inside washing machine spinning in its cycles―no
words but there is a musical score same as in No. 29
31)
ALLSTATE INSURANCE: at a young man's price―father and young son at
pony rides―"Young Father's Package"
32)
JOY DISHWASHING LIQUID: little granddaughter sees herself in the
China―so do adults at dinner―"cleans right down to the
shine"
33)
EASY-OFF HOUSEHOLD CLEANER: woman has problem―running
sprays―this one is foam and its doesn't run
34)
PINE-SOL CLEANER: old lady in factory to buy a steam gun―but
worker advises Pine-Sol―"it cleans like
steam"―good working class imagery
35)
THE WALL STREET JOURNAL: "Organization Chart" corporate
management chart―men in black suits move around the chart (Clio
winner for 1968)
36)
GENERAL MILLS COUNTRY CORN FLAKES: silly song with image done like
flicker old-time movie―"they won't wilt when you pour on
milk, they won't bunch when they should crunch"―singers sing
the name of the product 12 times
37)
TED STEEB Film Promotional: scenes of Paris and France with "If It
Takes Forever, I Will Wait for You" playing background―faces
of French―Ted Steeb Productions―ends abruptly
38)
EDWARDS & HANLEY: boxer Joe Louis says, "Edwards and Hanley,
where were you when I needed you?"―stock brokers―10
seconds sports
39)
HERTZ: dissipated businessman drags himself into a dumpy
hotel―Hertz will given you guide, maps, cash, raincoat to help you
survive in a strange city―Lou Jacoby
40)
POLAROID COLOR-PACK CAMERA: take pictures, only trick is to hold on to
the―-everyone wants copies
41)
credits: list of advertising agency winners of
prizes―"Windy" is theme song
42)
YARDLEY FLOWER SOAPS: "Have you ever been in an English garden in
the rain?"
43)
AMERICAN AIRLINES: airport at dusk, prepping planes, getting ready for
the same passenger―the man without a home, the professional
traveler―in serving him, we have made flying so much more
comfortable for you
44)
ALLSTATE INSURANCE: this young father has family
insurance―"Basic protection Plan"―dad and little
daughter on tricycle
45)
CONTAC: man walking in slow motion while others zip by―Contac
helps him feel better―he then bounces through the streets
46)
MERCURY MONTEGO: "After you unleased a Cougar, what do you do for
an encore?"―mountain lion tears open wrapping on the new 1968
model, Montego
47)
TRANS-WORLD AIRLINES: animated―two male faces argue comparing
California and Chicago―TWA brings peace
48)
SLEEP-EZE SLEEPING TABLET: middle aged men conking out on
bus―didn't get a good night of sleep―"When you get it
at night, you don't need it during the day" sexy
double-entendre―woman on bus is Charlotte Rae
49)
CLARK GASOLINE: parade through town with man like "Music
Man"―sings song about this gasoline―like "River
City's Gotta Have a Boys' Band"
50)
HEINZ GREAT AMERICAN PORK & BEANS: thick red line is this Heinz
product
1)
PALMOLIVE DISHWASHING LIQUID: early Madge the Manicurist
spot―"you're soaking in it"
b&w late 1960s
2)
COLGATE TOOTHPASTE: boy in swimming meet―mom persuaded to use it
3)
BORDEN'S PARMESAN AND ROMANO CHEESE: Elsie caroon with Italian cooking
4)
BORDEN'S WHIPPED MASHED POTATOES: Elsie urges them on woman in
supermarket
5)
WELCH'S GRAPE JUIDE: "The Great Imposter" is tasty juice that
delivers vitamins
6)
WELCH'S GRAPE JAM: like mother used to make
7)
BORAXO HAND CLEANER: Ronald Reagan plugs this greaseless product
B&W version of color commercial found on MIXED ADS 21 celebrity
8)
BORAXO HAND CLEANER: Ronald Reagan on movie set explains―then
segues to his own home where teenage daughter Patty Davis joins and does
the commercial B&W
celebrity
9)
BORAXO: Ronald Reagan on lawn with dozens of whiteners but her prefers
Boraxo for laundry―woman at line admires her clean clothes
B&W celebrity
10)
JENO'S PIZZA ROLLS: Lone Ranger and Tonto at elegant party
celebrity
11)
AQUA VELVA AFTER SHAVE: Lone Ranger and Tonto—celebrity
12)
Canadian ARMED FORCES: PSA Promo, forces at work―Canadian
Commercial
13)
ONTARIO DEPARTMENT OF HIGHWAYS: animated, slow down for
snow plows―Canadian Commercial
14)
LABATT'S BEER: for those tired of tame beer, "The Lion-Hearted
Lager"―Canadian Commercial
15)
LABATT'S BEER: "12:17" and men are at lunch―Canadian
Commercial
16)
JAVEX BLEACH: man at ballgame, spilled food all over shirt
17)
Canadian PACIFIC-Canadian NATIONAL TELECOMMUNICATIONS: business
uses―Canadian Commercial
18)
BALLANTINE SCOTCH: Man painting picture of Ballantine's
bottle―Canadian Commercial
19)
CHUNKY MEAT DOG FOOD: Clement Freud and dog at restaurant
20)
FLORET FLY SPRAY : Man dressed as fly "The Fragrant Fly
Killer"―fantasy
21)
TAVERN KEG BITTER: opening
bar #1, b/w.
22)
TAVERN KEG BITTER: closing
bar #2, b/w.
23)
TAVERN KEG BITTER: duplicate
of above
24)
TAVERN KEG BITTER: closing
bar #3
25)
IRISH TOURIST BOARD: Abbey
Tavern in Dublin. Ireland
26)
CENTURA TABLE WARE BY CORNING: "This set is three years old"
27)
JELL-O: father and son coming home from work and eating
dinner―"There's always room for Jell-O".
28)
DRAKE'S RING DING JR.: boy eating product on steps
29)
LIBERTY MUTUAL AUTOMOBILE INSURANCE: Man fills out accident report,
accident shown in flashback.
30)
BRIGHTON CIGARETTES: "The 1969 Brighton Convertible" car ad
parody
31)
SENIOR SERVICE CIGARETTES: "Changing Face of the Sea"
32)
SUNLIGHT SOAP POWDER: Man demonstrating product in the
street―British Commercial
33)
DOP SHAMPOO BY L'OREAL: woman in open convertible going through carwash,
washing hair―model is Patti Boyd Harrison Clapton, George
Harrison's first wife who later married Eric Clapton
34)
SHISHEDO BEAUTY CAKE: couple in water and sun―Japanese
Commercial
35)
ALAZON BREATH SPRAY: "Un Bon Moment"―French Commercial
36)
YAMAHA PIANOS: hammers hitting the strings inside piano―Japanese
Commercial
37)
JAPAN AIRLINES: Japanese, couple on Hawaiian honeymoon―
Japanese Commercial
38)
MIDLAND BANK: word graphics, animated―British Commercial
39)
TIPARILLO CIGARS: woman lighting one for man in car―German
Commercial
40)
GTS - montage
41)
KNORR SOUPS: woman preparing soup FROM MIX―British Commercial
42)
STAR SEAL FOIL: aluminum foil wrap―British Commercial
43)
BLACK AND GREEN'S TEA: British, women blasting off
44)
MICHELIN X TIRES: show the
layering in these tires
45)
CADBURY'S FLAKE CANDY BAR: girl driving hay wagon―British
Commercial
1)
OLYMPIC AIRLINES: passenger gets so Greek, he dances Zorba in the aisle
2)
PHILLIPS 66 GASOLINE: painters are painting large U.S. map to show
stations―in all 50 states
3)
WHIRLPOOL REFRIGERATOR: Marvin
Kaplan tries to borrow ice cubes―Jack Elam and band of cowboy bad
guys stop him―then a Communist border guard with a Doberman
denounces his "decadent bourgeoisie party"―then three
Mexican stereotypes threaten him―he gets refrigerator with
ice-maker built in―they end up at his house looking for ice
cubes―Gonzalez Gonzalez is here
4)
BAN ROLL-ON DEODORANT: pretty girl is called by boys even without using
it―"What do they call you?"
5)
PSA: American Iron and Steel Institute spot has boy and girl romping
through a steel museum, observing its practicality and adaptability
6)
PSA: New York City inner city people speak about the problems of the
ghetto―$75 could take a bus load of kids to the beach for the
day―give to The Mayor's Commission on Youth
7)
PSA: subjective camera technique follows a teenager from arrest to
imprisonment for stealing a car―from U.S. Department of
Justice―"Don't help a good boy go bad"
9)
ENDEN SHAMPOO: "Enden does it better"―for all uses,
especially dandruff
9)
TIPARILLO M CIGAR: Dick Cavett voice over for a menthol cigar with a
plastic tip―stresses the ugliness of the concept as funny scenes
illustrate adverse reaction to the idea―"the great taste that
sounds terrible"
10)
RAYETTE MIST HAIR DRYER: combination hair dryer and facial
mister―woman wears it like a space helmet―bizarre
11)
CHICKEN OF THE SEA TUNA: Monty Python-like animation―it has
"personality" the others do not have
12)
THE SOUTHERN NEW ENGLAND TELEPHONE Company: comic scenarios of what life
would be like without a telephone―resembles an old-time silent
comedy―"silly, isn't it?"
13)
RESDAN SHAMPOO: "Resdan, Resdan―rah rah, rah! Dandruff,
dandruff, boo, boo, boo!"―1920s style music as man walks
through field in suit, enters bathtub on beach and shampoos while
another man hang-glides overhead ―then
first man rows bathtub out to sea―absurdist
14)
TV Promo: The Jackie Gleason Show with still
15)
SHISHEDO COSMETICS: Japanese commercial/young couple in surf/foreign
16)
JOHNSON'S BABY SHAMPOO: pretty blonde wanders in park, then falls asleep
sucking her thumb―"baby doll" sexist
stereotypes―no spoken words―"Johnson's Baby Shampoo is
for babes."
17)
BELL TELEPHONE: Marcel Duchamps-like film of woman running for
telephone―"the double-back an extension
18)
FLYING A GASOLINE: Charles
Nelson Reilly, gangsters on way to hold-up
19)
BARCLAY BANK CHARGE CARD: animated, man and chauffeur
20)
HERTZ: survival manual for cities given with car rental―"How
to Survive Cleveland"
21)
NABISCO SHREDDED WHEAT" great use of campy stock footage―all
those who ate it for breakfast are these zany images
22)
PUSS 'N' BOOTS GOURMET MIX CAT FOOD: cats in lush situations―song
23)
BELL YELLOW PAGES: kangaroo jumps through shopping center and into
departmenmt store―passes boy on pogo stick―shoppers like
this haven't checked the Yellow Pages
24)
J&B SCOTCH WHISKEY: rich foreign automobiles racing through British
streets to rally on airport and bring out the Scotch while waiting for
beautiful and sophisticated women to land and greet them――no
words spoken―British Commercial
25)
PARLIAMENT CIGARETTES: London discovers them―scenes of city
26)
BURLINGTON TYCOON FABRIC: man testing slacks with female lap sitters
27)
VOLVO: if you wife won't let you buy one, let her drive one―that
will do the job―sexist stereotypes include inability to drive
stick shift, wants furniture
28)
LUDEN'S COUGH DROPS: animated cough
29)
PROFILE BREAD: women who follow the Profile Bread Plan stay young and
slim
30)
SWISSAIR AIRLINES: "the Swiss Riviera"
31)
AMERICAN MOTORS JAVELIN: street
gang surrounding car―with Richard Dreyfuss
celebrity
32)
VOLKSWAGEN: animated, "Get a Bug"―Boris Karloff voice
over
33)
POLAROID SWINGER: "What are You Getting Your Son For
Christmas?", Jaguar or Swinger camera.
34)
TIME MAGAZINE: "Chessmen" has chess pieces, world in
upheaval―know what's happening
35)
IBM OFFICE PRODUCTS: "Wastemeter" shows inefficiency in office
work―for automatic typewriter
36)
DRISTAN NASAL MIST: "Handkerchief" has people blowing their
noses―"The Scientific Answer to the Hankerchief"
37)
TIPARILLO CIGARS: "Danish Girl" has woman lighting one for
man―while lying on the floor with him―German
Commercial―foreign
38)
MAGNUM CIGARS: "Measuring"
man being measured to decide his choice in cigar
sizes―British Commercial
39)
U.S. VIRGIN ISLANDS TOURISM: scenes of couple swimming, lounging, lying
on beach a lot―lots to do, if you can get of the beaches long
enough to do them
40)
EDWARDS AND HANLY: kids telling what their fathers do for a
living―investment brokers
41)
ARA AUTO AIR CONDITIONERS: "The Monster" animated, man in hot
car turns into Tasmaina devil until cooled
42)
YARDLEY OF LONDON COSMETICS: "The London Look" with Jean Shrimpton
1)
PABST BLUE RIBBON: Men racing horse-AND-buggy rigs in the gay '90's
2)
VITALIS HAIR LOTION: "Men Care" has men checking their hair,
"We Care About Your Hair"
3)
HERTZ CAR RENTAL: "Shoeshine"
has man who cannot pay for shoeshine, uses credit card for cash advance,
duplicate
4)
ALITALIA AIRLINES: :Music of Italy" has scenes of Italy and music
5)
WORTHINGTON BEER: "Harold Wilson" has John Bird talking about
beer
6)
TIME MAGAZINE: "The Beatles" has Beatles' change of musical
direction as the big story
7)
IBM BUSINESS MACHINES: "Cavemen" has caveman and woman typing
8)
NABISCO SHREDDED WHEAT: box driving through street―breakfast
cereal
9)
PUSS 'N BOOTS CAT FOOD: "Seven Wonders of Cat
World"―cats playing with cans.
10)
J&B SCOTCH WHISKEY: rich foreign automobiles racing through British
streets to rally on airport and bring out the Scotch while waiting for
beautiful and sophisticated women to land and greet them――no
words spoken―British Commercial
11)
PARLIAMENT CIGARETTES: London discovers them―scenes of city
12)
BURLINGTON TYCOON FABRIC: man testing slacks with female lap sitters
13)
LUDEN'S COUGH DROPS: animated cough
14)
PROFILE BREAD: women who
follow the Profile Bread Plan stay young and slim.
15)
AMERICAN MOTORS JAVELIN: street gang surrounding car
16)
VOLKSWAGEN: animated, "Get a Bug"―Boris Karloff voice
over
17)
POLAROID SWINGER: "What are You Getting Your Son For
Christmas?", Jaguar or Swinger camera.
18)
BELL TELEPHONE: stop-action woman running up and back to
phone, extension phones―Marcel Duchamps
19)
FLYING A GASOLINE: Charles
Nelson Reilly, gangsters on way to hold-up
20)
BARCLAY BANK CHARGE CARD: animated, man and chauffeur
21)
HERTZ: survival manual for cities given with car rental―"How
to Survive Cleveland"
22)
MAGNUM CIGARS: man being measured to decide his choice in cigar
sizes―British Commercial
23)
EDWARDS AND HANLY: kids telling what their fathers do for a
living―investment brokers
24)
ARA AUTO AIR CONDITIONERS: animated, man in hot car turns into Tasmaina
devil until cooled
25)
YARDLEY OF LONDON COSMETICS: "The London Look" with Jean
Shrimpton
26)
COCA-COLA: 1960's fashions,
Dick Cavett voiceover―"Coca-Cola has the taste you never get
tired of".
27)
VITALIS HAIR LOTION: - duplicate of #2 above
28)
HERTZ: Man can't pay for shoeshine, get cash advance with credit card at
car rental company
29)
ALITALIA AIRLINES: duplicate of #4 above
30)
WORTHINGTON BEER: John Bird, duplicate of #5 above
31)
TIME MAGAZINE: Beatles music―duplicate of #6 above
32)
IBM BUSINESS MACHINES: duplicate of #7 above
33)
TIME MAGAZINE: chess pieces, world in upheaval―know what's
happening
34)
IBM OFFICE PRODUCTS: "Wastemeter"
shows inefficiency in office work―for automatic typewriter
35)
DRISTAN NASAL MIST: people
blowing their noses―"The Scientific Answer to the Hankerchief"
36)
TIPARILLO CIGARS: Woman lighting one for man―while lying on the
floor with him―German Commercial―foreign
37)
MUM DEODORANT: boxing match
38)
WALT'S ICE CREAM CHOC BARS: unwrap one
39)
CAMEL CIGARETTES: man walking on tropical island, "I'd Walk a Mile
for a Camel"
40)
COTY ORIGINALS COSMETICS: skinny compact goes where the fat ones can't.
41)
MILK BONE FLAVOR SNACKS: animated, father dog training puppy son
42)
KITKAT COOKIE CANDY BAR: man on split screen, comparing KitKat with
candy bar.
43)
ALKA-SELTZER: animated, "A Leading Diagram Reports"
44)
MARIE BRIZZARD LIQUEUR: woman dancing
1)
KEDS GYM Shoes: hare and tortoise race―hare is the slow
one―but speedy turtle had to buy Keds to win―judge talks
like Senator Dirksen
2)
TRANS-WORLD AIRLINES: animated―two men argue comparing California
and Chicago―TWA brings peace
3)
TV Promo: fairy tale animated―everyone tries to entertain the
king―only Rowan and Martin succeed―LAUGH-IN
4)
SPEAK EASY: breath spray―animated and energetic―zaps all
foul smelling foods and drinks
5)
SUNSILK SHAMPOO: European spy motif―girl in fur coat in Red
Square―British commercial―"part of the art of being
beautiful"
6)
SPRATT'S BONIO: dog food―dog digging in paper sack of Bonio
bone-shaped biscuits―British commercial
7)
SUCARYL SWEETENER: old woman climbing up ladder to top of water tower in
Sweetwater, Iowa―puts two drops of Sucaryl into the city's water
supply and stirs―[implications for terrorists are obvious]
8)
NATURAL GAS: boy on bike has many sisters but doesn't like
girls―now he has to bathe every night because of new water
heater―and wear clean clothes because of new dryer―stresses
sexist line that girls like water heaters and dryers, but not boys
9)
THE WALL STREET JOURNAL: suppose you made a newspaper with no cheesecake
or gossip―or anything that a 13 year old would like: ergo, WSJ
10)
PRUDENTIAL INSURANCE: family insurance―policy covers all
members―but most for dad, the breadwinner
11)
NORTHEAST AIRLINES: announcer walking on top of aircraft explains
seating plan
12)
NABISCO EASY BAKE COOKIES: "C-C-C-Cookie" is sung to tune of
"K-K-K―Katy"―frozen cookies to be
baked―chocolate chip
13)
NORTHWESTERN NATIONAL BANK: old lady hiding savings in
mattress―man forging it―and other joke scenes
14)
ALKA-SELTZER: drop two tables in glass of water―the bubbles are
your friends providing a show as they fizz
15)
ORTHO ISOTOX GARDEN SPRAY: animated insects eating up flowers and
plants―insecticide―"puts the fight back in
flowers"―rain or watering can't wash it off for 3 weeks
16)
MARLBORO CIGARETTES: modern day chuck wagon―breakfast steaks and
coffee―smoking tobacco―new 100's, the Longhorns
17)
AMERICAN EXPORT ISBRANDTSEN LINES: cruise ship at sea in
Caribbean―7-Day cruise prices start at $98 on the Independence
18)
RIT DYE: "If you want color, don't buy it, dye
it"―colorful fashions
19)
TRANS-WORLD AIRLINES: great Bonnie and Clyde takeoff as they race to
airport and leave on TWA jet just before police can arrest them
20)
ALCOA WRAP VSQ: aluminum foil is stronger and patterned with
flowers―roasting to wrapping―pretty and practical
21)
NORTHEAST AIRLINES: have been making changes to attract
passengers―steak broiled on plane―replaced small pillows
with big fluffy pillows, etc.
22)
KODAK: sentimental song, "The Way You Look Tonight" sung in
background as nostalgic picture of girl growing up and going out to
Senior Prom (Clio winner for 1967)
23)
KELLOGG'S BRAN BUDS: two guys at lunch counter speak about this cereal
24)
ARMSTRONG LINOLEUM: Corlon Cambrian vinyl flooring―baby romps on
it
25)
B & M BAKED BEANS: Ed Rogers never has had a baked bean and his 42
years old―don't wait until your 42 to taste them
26)
OLYMPIA BEER: there are times when you like to be alone with your woman
to think and have a beer
27)
CONTAC: kids run to meet daddy―but here comes daddy with a brand
new cold for everybody
28)
HEINZ BARBECUE SAUCE WITH ONIONS: slice onion
29)
special face cream: Japanese woman walking in snowstorm wearing
black―approached by man in horse and
wagon―picturesque―Japanese commercial
30)
MARTINI AND ROSSI VERMOUTH: spy drama―shooting and woman sipping
Martini as gun is fired
31)
BONDED GASOLINE: Wilt Chamberlain plugs gasoline
32)
MAYPO CEREAL: Mickey Mantle, Johnny Unitas, Oscar Robertson, Ray Nitzche,
Wilt Chamberlain, Willie Mays, Don Meredith―all cry for their
Maypo
33)
TV Promo: "Pittsburgh: City In Transition" opening to a TV
show done with still and motion pictures
34)
Film SEQUENCES: Ugo Toricelli Presents: "La Farfalle"―dramatic
opening sequences to this dance production―plus fantasy scenes
mixing animation, odd live action, music, and dance―ends with a
focus on Singer Sewing Machine
1)
SHELL GASOLINE: Bonneville Salt Flats, Utah―Platformate―cars
without drivers travel on buried track as a harbinger of future auto
travel
2)
HUNT'S TOMATO SAUCE: hard-hat worker brings bouquet of flowers to his
wife―who never expected it―wife makes his favorite chili on
Wednesdays
3)
TRADE WINDS POLYNESIAN SALAD DRESSING: jungle sounds and drum music as
salad greens in close-ups appear as an exotic jungle―"try it,
it's wild"
4)
PSA: United Negro College Fund―black female doll walks and falls
on its face―help needed―"You don't have to be a Negro
to know, it's a tough world without an education"
5)
FRANCE TOURISM: colorful montage, lively musique―"Go-Go
France" in
Technicolor
6)
PSA: American Cancer Society anti-smoking―little boy and girl in
attic trying on old adult clothes as they giggle and have fun―but
children imitate their parents―"do you smoke
cigarettes?"
7)
PSA: pitcher filled with clean water―then filled with
industrial and petrochemical junk is added to illustrate
pollution―from U.S. Department of Interior―"there's
still time to get a glass of clean water" Kodachrome color
8)
OPEN PIT BARBECUE SAUCE: "where's the open pit?" and woman
fall into it―sight gag
9)
FIRST NATIONAL CITY BANK: Bankamericard―has perky young woman on a
materialistic, hedonistic field day―one bill, one check
GEORGIE GIRL
10)
MISS CLAIROL HAIR COLOR BATH: when
you dream in color―"does she or doesn't she?"―for
this time in your life―"hair color so natural, only your hair
dresser knows for sure"
11)
TV Promo: "Model of the Year Pageant" will be on CBS on
Wednesday August 30, 1967
12)
REMINGTON ELECTRIC SHAVER: Alpha Delta Phi fraternity members given
electric razors for two weeks―only 5 out of 24 would sell their
razors back
13)
BAND-AID SHEER STRIPS: little kids playing on the sidewalk
14)
WESTINGHOUSE FROST-FREE FREEZER: man tries to sell freezer to
Eskimos―unsuccessfully
15)
COCA-COLA: still of Coke bottle with voice-over and sound effects
conjure images of heat and play
16)
HERTZ: the soap bill went up $13,000 last year―three guys washing
autos
17)
PSA: "Breathing"―you breath polluted air every
day―strong commercial re petrochemicals in the air―Citizens
for Clean Air―aimed at New York City area (Clio winner for 1967)
18)
ALKA-SELTZER: man getting something wanders in middle of unrecognizable
terrain―urges you to take Alka-Seltzer if you get the
"blahs," but don't really knows what's coming
19)
NUMERO UNO COLOGNE: four colors/four scents―as men on the search
for women splash on smell
20)
METROPOLITAN LIFE INSURANCE: montage of stills―one out of five
from coast to coast is insurance with Metropolitan
21)
WELCHADE GRAPE DRINK: secret ingredient is more grape juice―just
add water and sugar to taste like the leading grape juice
22)
COVER GIRL MAKEUP: models apply lipstick, blush
23)
BAN DEODORANT: woman on psychiatrist's couch―"Ban won't wear
off as the day wears on"
24)
POLAROID CAMERA: little boy at summer camp visited by parents who take
pictures―sentimental―Color Pack Cameras
25)
GABLINGER'S BEER: men crowded around two guys in drinking
contest―loser smashes the guy drinking the low carbohydrate, don't
fill you up brand
26)
REX ROOT BEER: animation―8 seconds "Wow!"
27)
TRIX CEREAL: get a free Whirly gig in each box―animated with
rabbit
28)
REMINGTON ELECTRIC SHAVER: fraternity―same as No. 12
29)
BAND-AID SHEER STRIPS: kids on sidewalk―same as No. 13
30)
WESTINGHOUSE FROST-FREE FREEZER: Eskimos―same as No. 14
31)
COCA-COLA: still bottle―same as No. 15
32)
HERTZ: car wash―same as No. 16
33)
PSA: air pollution in New York―same as No. 17
34)
ALKA-SELTZER: "the blahs"―same as No. 18
35)
NUMERO UNO COLOGNE: "the search"―same as No. 19
36)
METROPOLITAN LIFE INSURANCE: same as No. 20
37)
YAMAHA PIANO: closeup of piano string being hit―inside the
instrument―Japanese commercial―with Japanese soundtrack
38)
WELCHADE GRAPE DRINK: same as No. 21
39)
COVER GIRL MAKEUP: models―same as No. 22
40)
BAN DEODORANT: psychiatrist's couch―same as No. 23
41)
POLAROID CAMERA: summer camp―same as No. 24
42)
PRODUCTION Promotional: no company named―sexy woman
43)
7UP: win vacation or safari, etc. in soft drink contest―color
paintings in "Wet and Wild" sweepstakes
44)
GOOD SEASONS SALAD DRESSING MIX: woman cuts vegetables and
dressing―for freshness
45)
FREEZONE: pretty woman with pretty shoes has corns―gets out the
whole corn
46)
CLAIROL CREME TONER: pretty blonde―"if you're going to be a
blonde, be a good one"
47)
TIMEX WATCHES: woman in bed that is in middle of snowy
field―butler skis in with breakfast―she skis off with
boyfriend―has wrist watches for all occasions
48)
SEALTEST DIARY TREATS: ice cream bars and cones―with all the
nourishment of milk―anti-junk food message
49)
YARDLEY OATMEAL BUBBLING WASH: girl lathers her face with brush of this
washing product
1)
ZEST SOAP: woman showing with Zest slogans printed on her body
2)
WORLD BOOK ENCYCLOPEDIA: little boy at blackboard―more to learn
today than when you were in school―users have easier time getting
into college
3)
PIBS PAPER BIBS: baby in highchair eating messily―"you love
the baby, but who could love the mess"―just throw it away
4)
TEX MADE TRUPREST FABRICS: "the wrinkleable Molly Brown" is
little girl playing with her pets outside―Canadian foreign
commercial
5)
INTERNATIONAL PAPER Company: Surfcore is paper product used to make surf
boards―scenes of surfers and waves―corrugated paper
board―Lloyd Bridges does voice-over―"Where good ideas
grow on trees"
6)
SEASON'S GREETINGS: montage of Christmas foods and medieval music in
background―no advertiser named but there is a logo―Reynolds
Aluminum?
7)
IBM: modern man is a four-wheeled creature―but traffic
jams―IBM RESEARCH CENTER working on it with Hungarian-accented
professor at blackboard―San Jose, California is an experimental
city
8)
ACTIVAGE SKIN CLEANSER: kicky 1960s young people doing
things―cleans teenage skin―ActivAge is "In Skin"
by Clearasil
9)
IMPERIAL SHOT SHELLS: caveman hunter to contemporary―bullets and
shotgun shells―ammunition from CIL Ammunition and Firearms
10)
DOMINION SABRETIP CARTRIDGES: nylon tipped bullets for big game
hunting―"answer the call of the wild" and go
hunting―from CIL
11)
WILSON CERTIFIED FRANKFURTERS: Muppets characters―one in rocket ship
another seated outside―the one outside with hot dogs blasts off
12)
HAPPY SOUP: announcer admits "it's a pretty underhanded way to sell
soup to a child"―but their commercials are even
better―get more nourishment into your child
13)
INTER-CITY RAIL: British Rail lets you "travel like a human
being"―foreign―British commercial
14)
AJAX CLEANSER: two English women and a guard walk on walls because new
green Ajax cleanser gets your floors too clean to walk on―British
commercial
15)
SOUTHERN NEW ENGLAND TELEPHONE: man gets on his motorcycle to deliver
message―image a world without telephones―done like old-time
silent comedy―"silly, isn't it?"
16)
SOUTHERN NEW ENGLAND TELEPHONE: motorcycle―same as No. 15
17)
ENKASHEER: women pulling up their pantyhose in embarrassing
situations―"We get rid of the wrinkles."―ends with
a V being formed by women's legs
18)
MENNEN TENDER AIDE RASH OINTMENT: newborn baby exposed to three kinds of
diaper rash―cute baby pictures
19)
LINDA ELECTRIC BLANKETS: very sexy British commercial shows couple in
bed touching each other―in pajamas and nightgown―[has some
film damage]―from Ralta
20)
STAX CEREAL: General Mills cereal―"new Wheat Stax, the crunch
maker"
21)
SIMPLICITY FASHION NEWS: shopper Louise Lasser tries on clothes with
clerk Charlotte Rae―can't find what she wants, but Rae's clothes
intrigue her―they're original because she sewed them herself with
a pattern from Simplicity Fashion News celebrity
22)
SWISSAIR: sexy female bodies wraith in silhouette―gambling and
swimming shown―Geneva has 25 resorts―"the Swiss
Riviera" airline
23)
MILK BONE FLAVOR SNACKS: Daddy Dog tells his daughter the facts of
owners―"don't beg, be a proud bow-wow"―urges puppy
to use a little winky and wiggly-wag for snacks
24)
U.S. INDUSTRIES: men laugh at idea USI could make a million in ten
years―they did in seven years and few laughing at projection for
the next decade―from 1970―"The Overachievers"
25)
BORG-WARNER: helicopter and paper plane―autorotation engineered by
Borg-Warner allows a stalled helicopter to land safely
26)
HORN/GRINER ADVERTISING: intelligent spot lauds influence of the still
photographer on today's filmed commercial―beautiful scene as old
man and grandson hold hands walking through Moorish arches and up stairs
27)
THE TRAIL BREAKER MOTORBIKE: the place you used to visit to get away
from it all is now overcrowded―this motor bike "is like a
saddle horse and mountain goat in one"―for $695 it takes you
beyond the people and the noise―hunter encounters Goldilocks and
the Three Bears
28)
BORG-WARNER: make small automatic transmissions for British
automobiles―English policeman chasing crooks through small towns
appreciates Borg-Warner―humorous spot
29)
SHERATON BOSTON HOTEL: it's four in the morning―empty restaurants
and bars are panned with sounds of fun in background―today and
tomorrow will be similar
30)
KNUDSEN DIET 225: diet drink show pretty blonde who keeps slim with this
diet drink
31)
THOMSON & McKINNON: make your money work for you―George
Washington comes out of the dollar bill and goes to
work―investment company is member of New York Stock Exchange
32)
CLOSEUP TOOTHPASTE: Rod Serling pitches for the world's first red
toothpaste―paste slowly squeezed from tube
33)
MATTEL INCREDIBLE EDIBLES: molds of caterpillars, bees, snakes for
baking foods (Clio winner for 1968)
34)
EARL SHEIB: repaint your old second car for $29.95―man being
convinced is Hal Smith who played Otis Campbell on THE ANDY GRIFFITH
SHOW
35)
AUNT MILLIE'S SPAGHETTI SAUCE: shopper asks, "What kind of name is
Aunt Millie's?"―God-like voice proclaims,
"Italian!"
36)
THE CHEMSTRAND CORPORATION: jaunty song "Don't forget your
nylons" as pretty legged women grab the attention of various men
37)
HI-GRADE ALL BEEF FRANKFURTERS: "Hot Dog!" 8 second spot
Note:
Rely-Listerene Commercials
1)
RELY TAMPONS: the brand that gave many women toxic shock syndrome here pleasantly promoted
2)
LISTERENE: here Promoted as a mouthwash that will attract
girls to a guy
3)
LISTERENE: here sold as anti-dandruff medicine that one massages into a
dry scalp AMAZING
Note:
War Toys Commercials
4)
AERO WAX: machine gun bullets bouncing off USAF fighter cockpit cover to
illustrate the toughness of an Aero Wax shine on your floor (1950s)
5)
PSA: U.S troops in Vietnam "fight for freedom"―and they
buy Savings Bonds―shouldn't you? (ca. 1967)
6)
TIGER JOE: large tank―little boy dressed in battle clothes
commands this big toy (1960s)
7)
BATTLEWAGON: little boy screams out commands as he commands large toy
ship that fires torpedoes, rockets, etc. (1960s)
8)
MULTI-PISTOL 09: spy pistol in carrying case allows kid to change
muzzles, etc. (1960s)
9)
SECRET SAM: spy kit case complete with hidden camera, gun, pistol
(1960s)
10)
ZERO M SONIC BLASTER: kids play at being terrorists―blow up
airport waiting room that comes as a target/sits overlooking the
freeway―young Kurt Russell is the kid in this commercial
(1960s)
11)
VICKS VAPORUB: little boy lies asleep with Civil War toys all over his
bed while mom―like a battlefield nurse―watches over
him―and a choir in background sings "The Union
Forever"―it is clear who will be fighters and who will be
nurse
Note:
Western Motif Commercials
12)
INTERNATIONAL HARVESTER TRUCK: spoof on Butch Cassidy
film―"Who is that?" truck
13)
REMINGTON 1200 HAIR DRYER: sheriff hurriedly dries and styles his hair
to meet pretty female visitor
14)
KELLOGG'S SUGAR POPS: cowboy cracks bull whip in field to emphasize the
taste of this cereal
15)
MARLBORO CIGARETTES: cowboys find lost colt with hoof caught in
branches―they rescue the pony and then light up on the way back to
the ranch house MOVED TO
16.6
16)
BONOMO TURKISH TAFFY: "tough" little boy cowboy manfully
orders chocolate candy at the store―he is "the Bonomo
Kid"
17)
WEEBLES: Weebles West ranch house and cowboy toys for tots
18)
PEPSI-COLA: Indians, ranch, roundup, modern cowboys of Southwest help
form "the Pepsi Generation"
19)
NABISCO SHREDDED WHEAT: "Can Shredded Wheat make George better
looking?"
20)
B&M BAKED BEANS: Conrad Bain as grocery store clerk explains
attributes of these baked beans
21)
SHELL GASOLINE: man stuck in middle of nowhere―white flag flying
on his antenna―so Shell is developing a radio answering
service―Highway Emergency Location Plan
22)
UNDERWOOD DEVILED HAM: boys of all ages talk about this product in
sandwich
23)
BRYLCREEM: white boys playing basketball all came back―and the
girls are glad they did―hair dressing
24)
NABISCO WARM WELCOME CRACKERS: "Warm Welcome!" is pseudo soap
opera by Nabisco―young woman and old woman discuss these crackers
in soap opera melodrama―Italian Meatball taste
25)
VITALIS: man in barber chair―doesn't know about hair
care―Jack Klugman voice-over―even tells him how to hold comb
26)
ALKA-SELTZER: football team celebrating victory in locker
room―when press leaves, they need Alka-Seltzer after so much
champagne―black man is central character
27)
NEW LEAF CIGARETTES: you'll taste a tingle―has
wintergreen―hillbilly, Russian, woman, professor―all talk
about getting a tingle is sexy double entendres
28)
MOMENT OF TRUTH AFTER SHAVE AND COLOGNE: bullfighter, etc. manly
29)
DILLY BEANS: bottled green beans eaten as snack―"break the
smoking habit!"―Southern food
30)
LEATHER Shoes: leather shoe is shined in close-up and its qualities
explained
31)
SWISS CHEESE: Swiss counter commercial to warn that other European
countries are trying to make their cheese look like our
cheese―humorous spot with machine guns and mad scientists
32)
INTERNATIONAL PAPER Company: consider the egg as perfect
packaging―Lloyd Bridges voice-over―baby chick hatches from
last egg
33)
INTERNATIONAL PAPER Company: woman in bikini walks on the beach, then
dives in water with paper bikini made from Confil―she throws it
away while in the water! sexy
34)
COLONIAL HOT DOGS: out of the great colonial tradition―colonial
guards in prison takle prisoner his last meal―a frankfurter
35)
CONTINENTAL INSURANCE: simple 8 second spot
36)
McLEANS TOOTHPASTE: couple on rubber river rafts―spearmint and
regular flavors
37)
PSA: scenes of fire destruction of the forest―while woman sings
"America the Beautiful"―from International Paper Company
38)
no product: "History dull?" not on television―man
changes costumes to fit the historical special―Custer, Napoleon,
Lincoln, knight of Middle Ages
39)
BRECK SHAMPOO: has two conditioner―woman faces camera and talks
about the shampoo
40)
DARI-LEAN 99: pretty slim woman takes men's eyes off the
waiter―chubby wife intimidated by her, orders dietetic food
41)
THROAT COTE: waltz through minor sore throat―man waltzes
42)
GENERAL ELECTRIC ALARM CLOCK: Lou Jacoby explains why he needs this
Everset electric clock
43)
NATURAL GAS: no sponsor named as man rushes home to his posh home with
the steaks for a barbeque―no need to rush because gas grill
cooking doesn't need time to warm up
1)
MACLEANS TOOTHPASTE: men chase women―women chase men across
fields―proven whiter in the clinic, but will it work in the
field―"it works in the field"
2)
COBBIES Shoes: clothes fashions influenced by environments―Wild
West, jockey clothes, Navy―so get these shoes to match
3)
ALTON AMES CLOTHING For MEN: "you are too much"―pretty
girl―short
4)
REDBOOK: written for "young mamas"―woman with twin girls
explains her views
5)
CANADE TOURISM: lakes and
wilderness―"We promise you nothing"
6)
CARNATION SLENDER: diet mix for milk―women zipping into tight
clothes
7)
THOMPSON & McKINNON: Wall Street firm urges you to invest with
them―George Washington rolls up sleeves
8)
COLONIAL FRANKS AND BOLOGNA: great moments in colonial
history―George Washington at Valley Forge―soldiers eat hot
dogs―"colonial balonie"
9)
HOLLYWOOD PARK: pretty girl imitates horse―for horse racing
10)
DIAPERENE: ointment for diaper rash
11)
AUNT MILLIE'S SPAGHETTI SAUCE: shopper asks, "What kind of name is
Aunt Millie's?"―God-like voice proclaims,
"Italian!"
12)
DARI-LEAN 99: dietetic milk―pretty girl walks into restaurant as
waiter an ordering-wife's husband stare at her
13)
COCA-COLA: goes with lunch―8 seconds
14)
SUPER SHELL HP-40 TIRE: takes major potholes
15)
STELLA D'ORO BREAD STICKS: Italian businessman on phone, reaches for
bread stick like it was a cigar.
16)
CLOSEUP TOOTHPASTE: Rod Serling pitches for the world's first red
toothpaste―paste slowly squeezed from tube
17)
CHEVROLET: counter-advertising―light bulb (Ford) goes on,
"but Chevy has a better car" says voice
18)
VOLKSWAGEN: little red Beetle bank―coins dropped in
19)
HEINZ KETCHUP: "stil, the slowest ketchup in town"
20)
SYLVANIA BLUE DOT FLASH CUBES: insurance investigator snaps candid photo
of man faking accident injuries―man is startled and really hurts
his arm
21)
VOLKSWAGEN: introduced "Medi-car" is four free check ups
22)
SYLVANIA 100-HOUR BLUE DOT LIGHT BULB: man with two bulbs explains the
better one
23)
ACTIVE DEODORANT: animation―man's animal nature can cause
perspiration―this keeps the animal in you in you
24)
HAI-KARATE ORIENTAL SPICE AFTER SHAVE LOTION: Arab bazaar when Excellent
Person shops for the finest herbs―slaps a little on another fellow
and Arab women flock after him
25)
BULOVA ACCUTRON WATCH: David Humphries Polar explorer―found map of
Greenland to be wrong―blames their watches―he had an
Accutron
26)
PLAYTEX SLIGHTLY PADDED BRA: Jewish mother and unmarried
daughter―Mom urges she wear a padded bra―daughter
balks―Louise Lasser is daughter―she drags in Dr. Engle to
meet Ma―ethnic 1969
27)
AMERICAN TOURISTER LUGGAGE: man on dock watches load of luggage fall
from hoist―nothing hurt
28)
TUEROS CIGARS: he was born in Spain―made cigars here
Canadian
29)
ARROW SHIRTS: Decton Perma-Iron shirts compared to original no-iron
clothes, the knight in full armor―stiff, had to be washed with
mop, etc―comic
30)
WESTINGHOUSE WASHING MACHINE: pregnant wife explains how to use machine
to husband―lid is scale―hubby bored―"they let a
woman get away every now and then"―sexist
31)
HARTFORD INSURANCE: automobile
accident and two men get out and argue in the jargon of insurance
lawyers―humorous
32)
BANKER'S TRUST: shows how to balance a checking account
33)
WHIRLPOOL WASHING MACHINE: overcrowding―various scenes of mobs of
people―including men stuffing into a Volkswagen―woman stuffs
clothes into this washer―"this population
explosion"―washer takes 18-pound load and is called "The
Whopper", long before Burger King
34)
LEE'S CARPET: carpet pieces of different colors are flung on empty
wooden floor as man and woman argue over color―255 colors to
choose from
35)
SPEAK EASY BREATH SPRAY: various couples kissing despite having eated
garlic and salami―"experiment on your own" (Clio winner
for 1968)
36)
HEINZ KETCHUP: sexy mood music in background, as ketchup is pour over
burger―spell "slow" with ketchup
37)
HEINZ GREAT AMERICAN SOUP: Chili Beef soup made like the old chuck wagon
did it in days of cowboys on the range
38)
CELENESE FORTREL: "Cut loose" in something made by Leslie faye―models
running across Brooklyn Bridge―"super knits, now wow pow"―clothes
39)
CELENESE NYLON: stretch swim suits by Bill Blass for Roxanne
clothes―fashion stretch
40)
HANES UNDERWEAR: underwear gets caught―"a man can swing if
his underwear doesn't"
41)
BENSON AND HEDGES CIGARETTES: America adjusts to the 100's―various
sight gags―including a Volkswagen with a bubble in windshield
42)
BRANIFF AIRLINES: man in box being sent to St. Louis to inspect baggage
handling―humorous―6 minutes and 5 seconds average delivery
time from plane to dock
43)
SPEAK EASY BREATH SPRAY: comic animation with "tough guy"
voice over
44)
INTERNATIONAL Coffee ORGANIZATION: two guys argue after one set up the
other while drinking "the think drink"
45)
INTERNATIONAL Coffee ORGANIZATION: Louise Lasser as pregnant wife
arguing with husband over name for first child―she wants
"Sanford" he wants "Jennifer"―"the think
drink"
46)
MONSANTO WEAR-DATED CLOTHES: average male and female wearing the average
clothes―guaranteed fit and long wear―one year
47)
DISPOZ-A-LITE: disposable lighter―same as No. 17
48)
LORD MOTT'S SLICED CARROTS: woman sings to bottle of carrots
49)
RONZONI SPAGHETTI: snobs on mainline want to get this brand that's known
to be sold in Italian neighborhood―"let's all go down there
and squeeze their tomatoes"―no need for violence
50)
LORD MOTT'S STEAMED CLAMS: 8 second spot
51)
JOHNSON & JOHNSON BAND-AID SHEER STRIPS: little girls playing on
ground
52)
PAN AMERICAN AIRLINES: "makes the going
great"―President's service is first class
53)
FIELDCREST SHEETS: what to do with old sheets―get new no-iron
sheets
54)
LAURA SCUDDER'S POTATO CHIPS: noisy chips in world
55)
LAURA SCUDDER'S TORTILLA CHIPS: another smuggling spot with old lady in
tin lizzy smuggling chips across the border―crime as
theme―now makes them for gringos―ethnic stereotyped
56)
PHASE III SOAP: man with two pretty women chooses the one who uses this
soap―sex
57)
PRELL SHAMPOO: leaves her hair lovely in the sun―drop pearls in
two bottles of shampoo
58)
DREAM WHIP TOPPING: dream up a flavor―mint, mocha,
spaghetti?―use coconut
1)
WIND SONG PERFUME: elements for commercial here include picture and
music―no words―color
2)
WIND SONG PERFUME: 8-seconds with French scenes
3)
WIND SONG PERFUME: 8-seconds with French scenes
4)
WIND SONG PERFUME: 8-seconds with French scenes
5)
WIND SONG PERFUME: 15-seconds with French scenes
6)
WIND SONG PERFUME: couple in field―no words―15 seconds
7)
WIND SONG PERFUME: 8-second version of couple in field
8)
WIND SONG PERFUME: another 8-second version of couple in field
9)
WIND SONG PERFUME: still another 8-second version of couple in field
10)
WIND SONG PERFUME: same as No. 5
11)
WIND SONG PERFUME: 8-second version of No. 2
12)
WIND SONG PERFUME: same as No. 3
13)
WIND SONG PERFUME: same as No. 4
14)
WIND SONG PERFUME: same as No. 5
15)
WIND SONG PERFUME: same as No. 6
16)
WIND SONG PERFUME: same as No. 7
17)
WIND SONG PERFUME: same as No. 8
18)
WIND SONG PERFUME: same as No. 9
19)
WIND SONG PERFUME: same as No. 9
20)
POND'S FRESH START FACIAL GEL: clean skin―spots are in this year,
but not on your skin―kicky tune and polka dot clothes
1960s
21)
WIND SONG PERFUME: B&W spot for Cologne Spray Mist
22)
WIND SONG PERFUME: B&W spot for Cologne Spray Mist
23)
WIND SONG PERFUME: B&W 8-second spot for perfume
24)
FINAL TOUCH FABRIC SOFTENER: woman opens washer and wind howls
out―"a breath of fresh air"―Fantasy ad
25)
LIFEBOUY SOAP: "proper" man enters shower and goes hysterical
lathering with "mint, mint, mint" Lifebouy
26)
FINAL TOUCH FABRIC SOFTENER: same as No. 24, 37
27)
IMPERIAL MARGARINE: two housewives―one returns Imperial instead of
the brand she borrowed―"flavor so good I feel like a
queen"
28)
LIFEBOUY SOAP: nerdy daughter gores hysterical showering with
"groovy refreshing Lifebouy with mint, mint, mint"
29)
ALL DETERGENT: new cold-water All―powder or liquid
30)
IMPERIAL MARGARINE: same as No. 27
31)
WISK LIQUID DETERGENT: black woman gets "ring around the
collar" sung by shirts she put in closet
32)
GLAMORENE POWER FOAM "I'm a carpet"―shot from floor up
as people drop things on carpet
33)
DOVE DISHWASHING LIQUID: woman talks to animated dove―it's a
dishwashing liquid that thinks it's a hand lotion
34)
IMPERIAL MARGARINE: little girl with crown tells boy how to get one,
too―but "it takes a little longer for boys"
35)
DRIVE DETERGENT: little blue enzymes eat stains―like Pac-Man
36)
LIFEBOUY SOAP: nerdy daughter―same as No. 26, 39
37)
FINAL TOUCH FABRIC SOFTENER: breath of fresh air―same as Nos. 24,
26
38)
GLAMORENE POWER FOAM "I'm a carpet"―same as No. 32
39)
LIFEBOUY SOAP: nerdy daughter―same as Nos., 26, 36
40)
NATURAL GAS: Cathy and Dave Lohman's first dryer in 1948―now have
a gas dryer―and kept moving up and up―now they are rich with
gas air conditioning
41)
NATURAL GAS: trade winds blow, and gas clothes dryer by Whirlpool
42)
NATURAL GAS: new Los Angeles County Museum of Art is heated by clean,
dust-free gas―paintings and furniture
43)
LASTING BEAUTY MAKEUP FINISH: close-ups of cold cream
jars―"the guaranteed face"―silent, no
words―circa 1968―2 minutes
44)
GENERAL MILLS SNACKS: surfer girl, then Indian, then
Russian run to banquet table in desert to plug three new snack
chips: SALTY SURFER―"crunchy little surfboards";
DIPPY-CANOES―"little canoes that taste like Indian-roasted
corn"; and CORN SKIS, "The snack that escaped from
Siberia"
45)
AMERICAN EDUCATION PUBLICATIONS: two little boys at baseball game
discuss the coin shortage problem while rest of those around them pay
attention to the ball game―newspaper for kids, "My Weekly
Reader"―a subsidiary of Xerox
46)
SOS SOAP PADS: "big blue" and red are animated soap pads in
New York City―rain causes Red to lose soap (read Brillo)
47)
PEGTAPE: little plastic holders that tape on wall and hold up do-dads
48)
SOFT-WEVE BATHROOM TISSUE: pretty mom with daughter blowing dandelions,
song in background―for toilet paper
49)
SERENE PILLOW FORTEL POLYESTER FROM CELENESE: little boy smashing his
pillow
50)
SCOTTIE FACIAL TISSUES: Jimmy Durante sneezes three-times into a
Scotties―"it's a three sneezer"
51)
GLADE AIR REFRESHER: couples at part sit as walls get closer and
closer―smoking―until air refresher is sprayed―walls
retreat―no words
52)
STANLEY TOOLS: surform tools work like a file-plane in one
53)
BREEZE DETERGENT: stresses the CANNON TOWEL in every box―new towel
"makes you feel like a hula dancer"―fantasy commercial
as Charlotte Rae becomes hula dancer while drying with it
54)
CHIFFON DISH WASHING LIQUID: man with no money to pay for dinner ends up
washing dishes
55)
CINCH CLEANER: man throws coffee on wall to show how effectively this
household cleaner works
56)
ZEE PAPER TOWELS: sloppy little boy making a soda―talking paper
towel floats down and dries up mess
57)
EPIC FLOOR WAX: little girl jump ropes on floor waxed with this
Armstrong wax
58)
BRILLO: woman marries, then becomes a "prisoner" until a soap
pad floats in from the sky to set her free of dirty pots and
pans―British Commercial ―foreign
1)
PONDS COLD CREAM: woman reading THE SINGLE GIRL'S MANUAL: 21 WAYS TO GET
A MAN―but the 7-Day Beauty Plan did the trick
2)
GROOM & CLEAN: mermaid is caught in a fishing net―this is what
happened in San Francisco―it's "water active" like her
3)
WIND SONG PERFUME: 8-second spot B&W
4)
POND'S HEAVY DUTY HAND LOTION: woman welding a metal
sculpture―liberated woman theme―"for today's
hands" not prissy―"keep a bottle in your tool box,
free-spirited lady"
5)
RCA COLOR Television: Olan Soule talks back to his TV set because it's
so real―with Permachrome
6)
BETTY CROCKER CHIPOS―potato chips―shows how they are
manufactured
7)
WHEATIES: Hank Aaron drops flies, etc.―"you didn't have your
Wheaties"
8)
BETTY CROCKER CHIPOS: same as No. 6
9)
WHEATIES: Larry Mahon flops as a rodeo athlete―"you didn't
have your Wheaties"
10)
CARANOM MAKEUP: clip begins with Johnny Carson as Johnny Lash spoofs
Johnny Cash, he finishes his song and then segues to Ed McMahon who
introduces woman who delivers the commercial―Rexall's lipstick,
eyeliners, etc.
11)
MENTHOLATUM DEEP HEAT RUB: man's hands have arthritis
12)
MENTHOLATUM DEEP HEAT RUB: older woman and man use it
13)
MENTHOLATUM DEEP HEAT RUB: older man gets rub down with it―within
30 seconds its effect is felt―then strides down street
14)
MENTHOLATUM DEEP HEAT RUB: pianist, bicyclist use it
15)
MENTHOLATUM DEEP HEAT RUB: woman in rainstorm
16)
POND'S FLOWING MOISTURE CREAM: compared to a rose petal
17)
ATLAS TIRES: cars drive through city and over glass
18)
ATLAS TIRES: same as No. 17
19)
ATLAS TIRES: parade of cars drives by while announcer praises the tire
20)
ATLAS TIRES: same as No. 19―better version
21)
PROCTER & GAMBLE: coupons in this Sunday's newspapers to save more
on various products―save up to $1.55
22)
AMERICAN DAIRY ASSOCIATION: The Energetics are very white people who
sing about milk
23)
AMERICAN DAIRY ASSOCIATION: another plug for milk
24)
EPIC INSTANT Coffee: takeoff of "River City's Gotta Have a Boys
Band" from the Music Man―to plug this new
coffee―"it capture that [escaped] aroma and turns it back
into flavor"
25)
ELECTRIC HEATING: compares favorably to gas heating―from Duke
Power
26)
ELECTRIC HEATING: wife talks about it to hubby―"who's
coming" Cousin Rachel and the dogs
27)
ELECTRIC HEATING: couple driving―could save space by converting
gas heater
28)
ELECTRIC HEATING: Jewish mother stereotype―"for my
Sidney"
29)
ELECTRIC HEATING: old man and woman finally got married―stereotype
of old man
30)
ELECTRIC HEATING: pregnant woman with hubby debate name―Duke Power
31)
ELECTRIC HEATING: snobbish woman at painter's easel
32)
REXALL DRUG STORES: Fall Sale plugged by Hugh Downs after Barbara Walter
intros him―color kinescope―late 1960s―then he walks
back to the set―from TODAY on NBC
33)
RINSO DETERGENT: fantasy commercial―"You Are My
Sunshine" song as women need sunglasses to look at clothes washed
in Rinso B&W―compare to German commercial in MIXED ADS 21 No.
23
34)
RINSO DETERGENT: 30-second version of No. 33
35)
RINSO DETERGENT: 15-second version of No. 33
36)
RINSO DETERGENT: 8-second
version of No. 33
37)
RINSO DETERGENT: color ad
in which kids put on their sunglasses when mom bring clean clothes in
from laundry―fantasy commercial
38)
RINSO DETERGENT: 30-second version of No. 37
39)
RINSO DETERGENT: woman bring policeman into her house to look with
sunglasses at clean clothes―fantasy commercial
40)
RINSO DETERGENT: 30-second version of No. 39
41)
RINSO DETERGENT: 30-second version of No. 37―extended to 60
seconds with special box top offer
42)
RINSO DETERGENT: 30-second version of No. 33, then extended with special
offer tied to Singer Sewing Centers
43)
RINSO DETERGENT: man and wife awakened at night by brightness of
freshly-washed clothes and bed sheets that glow in the dark
44)
RINSO DETERGENT: 5-second announcement
45)
RINSO DETERGENT: men in Rinso factory wear sunglasses when putting all
those whiteners into box of soap powder―Fantasy commercial
46)
CUT-RITE PLASTIC SANDWICH BAGS: woman packs sandwich
47)
SOF' STROKE SHAVING CREAM: "test
drive the 1967 Softstroke"―sound effects of racecar, but
picture is a man shaving―then sexy woman comes out to declare,
"you've never had a smoother ride"―from Mennen
48)
MENNEN SPRAY DEODORANT: knife-thrower Gino Stilletto―voiceover is
Howard da Silva
49)
MENNEN SKIN BRACER: sexy gyrating young woman is taller than
man―but he uses this after shave lotion and grows taller than
her―"where sink bracer is, women are"
50)
STRIPE TOOTHPASTE: little boy willing to brush with this new
toothpaste―"they'll brush more often"
51)
STRIPE TOOTHPASTE: "He really brushed"―children more
likely to use it―they'll brush more often―has
hexachlorophene written on carton
52)
STRIPE TOOTHPASTE: little boy brushes with it―mention
hexachlorophene specifically
53)
CHASE & SANBORN Coffee: in American Drum canister―8 seconds
54)
CUT-RITE PLASTIC SANDWICH BAGS: with the magic seal―new
55)
STRIPE TOOTHPASTE: same as No. 51
56)
POND'S COLD CREAM: "lure a man?" yes, with Pond's 7-Day Beauty
Plan
57)
WHEATIES: Buster MacCalla is water skiing champ
58)
THE WORLD'S MOST BEAUTIFUL MUSIC: 2-minute
segment from this 15-minute commercial―Don Wilson―for
complete version see VINTAGE 4, No. 2 infomercial
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